Coldwell Banker - CBAgentinfo.com

Coldwell Banker
#1 IN COLORADO
Coldwell Banker’s
Commitment…
In Colorado, Coldwell Banker is dedicated
to creating exceptional real estate
experiences for customers and communities
through the passionate delivery of
truly remarkable service.
Coldwell Banker pledges to promote a
fun, fulfilling and respectful environment,
one that is open to change and innovation,
providing personal growth opportunities
for all.
Coldwell Banker pledges to deliver
truly remarkable service.
Welcome to Coldwell Banker
Residential Brokerage
NUMBER ONE IN COLORADO
One out of every nine
homes sold in the
United States involves
a Coldwell Banker
Independent Sales
Associate
As the number one real estate company in Colorado and throughout the United
States, Coldwell Banker Residential Brokerage represents hundreds of buyers and
sellers throughout the state and across the nation, every day.
Coldwell Banker’s powerful connections, together with its unmatched marketing
resources, make it easy to see why no other company is better equipped to give your
home the most competitive possible exposure and deliver more potential buyers to
your front door. Coldwell Banker looks forward to proving its reputation with you.
Coldwell Banker has 16 convenient locations servicing the front range of Colorado.
Real estate agents affiliated with Coldwell Banker Residential Brokerage are independent contractor sales associates and are not employees
of Coldwell Banker Real Estate LLC.
COLORADO
Where Home Begins…
The Selling Process
Your Perfect Partner
Come Soar With Coldwell Banker…
Helping Others…It’s What
Coldwell Banker Does
Your Agent’s Commitment To You
SETTING THE BAR. THEN RAISING IT.
As a full-service Independent Sales Associate, your Coldwell Banker Residential Brokerage
professional will handle the complexities of your transaction so you have peace of mind
throughout the process. Here is a look at the duties your independent Sales Associate will
perform on your behalf…
Expert Guidance
•Provide a marketing strategy, a competitive market
analysis and recommend an appropriate list price
for the sale of your property
•Market your property to buyers and other Agents
utilizing all possible, appropriate methods
•Make recommendations as to staging, potential
repairs and cleaning your property, in order to
make your home more attractive to buyers
•Suggest quality professionals, including attorneys,
handymen, stagers and inspectors
•Guide you in making informed decisions leading to
a satisfactory sale
•Present and respond to all offers in a timely
manner
•Negotiate the best price and terms possible, always keeping your specific needs in mind
Responsiveness
•Act in good faith at all times
•Obey your instructions
•Return all calls and emails promptly
Accounting
•Receive and monitor all earnest money
•Receive and deliver all documents in a timely manner
Loyalty
•Place your interests above all others
•Keep your personal information strictly confidential
Disclosure
•Ensure that all parties in the transaction are fully informed about any material facts that
may affect the transaction
COLORADO
The Selling Process
Start
You decide to sell
Select a Coldwell
Banker Independent
Agent to represent
you
The Coldwell Banker
Independent Agent
educates you on the
selling process
TV
spot
Discuss market
momentum
Description
with photos
Yard
sign
Internet
websites
Brochures/
mailings
MLS
Coldwell Banker
Premium or Previews
International® Marketing
Coordinate
marketing
Conduct showings &
provide feedback
Finish
Moving day
Attract qualified
buyers
Attend closing
Set up final
walk-through
Receive offer and
begin negotiations
Monitor final
loan approval
Set and attend
home inspection
Handle contract
administration
Recommend
attorney
COLORADO
Where Buyers Come From
While buyers use a variety of information sources to learn about homes for sale in their
target neighborhood, Coldwell Banker knows that the vast majority will discover your home
with the assistance of a real estate professional and the Internet. That is why Coldwell
Banker offers a powerful combination of expert real estate representation and a dominant
Web presence.
WHERE BUYERS COME FROM
Where Buyers Found the Home they Actually Purchased
5%
2% 1% <1%
6%
Friend
9%
Yard Sign
43% Internet
Internet
Agent
Yard Sign
Friend
Builder
Newspaper
Seller
Magazine
33% Agent
HOW TODAY’S BUYER SEARCH FOR HOMES
Internet
Real Estate Agent
Yard Sign
Open House
Mobile or Tablet Search Engine
Online Video Site
Print Newspaper Ad
Builder
Home Book or Magazine
Billboard
Television
Relocation Company
2013 National Association of REALTORS®
Profile of Home Buyers and Sellers
COLORADO
Evaluating the Competition
PRODUCT VS. COMMODITY
Product
Commodity
Seller establishes price
Direct relationship to advertising and
marketing of product
Seller establishes value
No relationship to advertising
Example: Gardenburger spent 2/3 of its
advertising budget on SuperBowl ad and
created an overnight success
Example: Have you ever seen an ad for
the sale of gold or IBM stock?
The traffic previewing your home
during the first 21 days on the market
When the home is first introduced to
the marketplace and Coldwell Banker
has created a perception of value, you
will see the heaviest traffic. These buyers
are the best buyers. Why? Because
they are already working with the
broker population, they are typically
seasoned buyers, they have seen all
of the inventory, they may have lost
other homes in multiple bid situations,
and they are typically prepared to step
up to the plate and make an offer. If
the positioning has created a sense of
urgency where more than one buyer
wants the property, they will be asking
the questions, “What will it take to get
this house?” and “What do I have to do
to take it off market?”
The importance of market positioning
After the first week, traffic will begin to taper off. These buyers do not have
that same sense of urgency the first wave of buyers had. They are not as
excited, and these buyers are asking the question, “I wonder what this property
is worth.” By the time the third week of marketing begins, the showings will
have dropped off dramatically. These are buyers just entering the market and
not ready to make decisions—they are not educated, nor experienced in the
process. They have just started their home search adventure.
COLORADO
Strategic Pricing for the Best Exposure
and Results
IF THE ASKING PRICE IS:
15%
Over Market Value
THE PROPERTY APPEALS TO:
20%
of the Buyers
10%
Over Market Value
5%
Over Market Value
30%
of the Buyers
50%
of the Buyers
Fair
Market Value
95%
of the Buyers
If the asking price of a property increases beyond fair market value,
the market of potential buyers decreases dramatcally.
BUYER SHOWINGS
POOL OF EDUCATED BUYERS
TIME ON MARKET IN WEEKS
COLORADO
Marketing Matters
Expect The Best
What Makes Coldwell Banker’s
Marketing Different…
The Coldwell Banker exclusive marketing system is designed for sellers who understand
the power of effective property marketing, something which Coldwell Banker is famous for.
Your Coldwell Banker independent real estate professional is backed by the finest team of
marketing specialists trained to complete each step ensuring your property receives the
maximum exposure.
Coldwell Banker’s marketing commitment includes:
• High Quality Professional Grade Photography – It all starts
with great images which is why Coldwell Banker will arrange
to have one of its preferred photographers capture at least
25 high quality, professional-grade images that will best
showcase your home for primetime marketing and advertising.
• A Professionally Produced 60-second TV Spot
and YouTube Spot – Your home will be seen by
millions of potential buyers on TV Sunday mornings
at 9:00 am following the nationally syndicated show
Today’s Homeowner on Colorado’s own Channel 2.
Coldwell Banker will also post it as a YouTube video
and stream it online 24/7 on the top real estate and
social media sites in the world.
• A Featured Quarter Page Advertisement in Colorado Homes &
Lifestyle Magazine – CH&L is mailed to 32,500 paid subscribers and
read by nearly 97,000 readers each issue (nearly 3 million annual
impressions), plus another 19,380 online viewers each month. Each
subscriber has an average net worth of $1.9 million, and studies show
that 38% of CH&L readers plan to buy or build a home in the next 18
months. No other Colorado publication offers you access to this critical
mass and demographic.
985 PRESTON COURT
CASTLE PINES VILLAGE, COLORADO
www.2344TOwERINGTREES.COm
A NeW WOrld
NeighbOrhOOd
With AN Old
WOrld Feel
Erica Chouinard
RealtoR, BRokeR associate
720.233.6481 cell 303.409.1300 office
[email protected]
www.myDENVERCOHOmES.COm
e-pro
DENVERCOHOMES.COM
11780 Perry Street
Westminster, CO 80031
OffERED AT
$695,000
• Super-Sized 5.5 x 11 “Just Listed” Announcement Cards – Coldwell Banker
will produce and mail a professional quality “Just Listed Card” to 50 addresses
surrounding your home announcing to friends and neighbors your home is on the
market. Direct mail is an “age-old” favorite that gets results.
COLORADO
• Property Brochures – Coldwell Banker will design and
professionally print a magnificent full color, four page, UV coated
property brochure that is sure to surpass your expectations
and establish your home as a must-see property.
• CB Mobile Brochure is an exclusive alternative to the “traditional”
brochure – Thanks to cutting edge smart phone technology, CB
Mobile Brochure sends a text message directly to any prospective
buyer’s mobile device packed with information, including HD quality
photographs and streaming video all in a matter of seconds. Best of all,
your Coldwell Banker Independent REALTOR®, I get a text message
notifying me when a buyer is interested as well.
• ePostcard Announcing Your New Listing – Through the
exclusive New Panda contact management system, your
Independent Sales Associate will quickly send your listing
to other real estate Agents and hundreds of prospective
buyers via email. Your property’s information can be quickly
sent and exchanged, increasing your opportunity to get your
home sold.
• Single Property Website – It’s another Coldwell Banker
exclusive to get your home maximum exposure, every day
until it’s sold. Coldwell Banker thinks your home is so speacial
that it deserves its very own website for the world to see.
Coldwell Banker will create a single property website, with
its own personal URL, that can be shared and posted to the
top social media websites to catch the attention of online
homebuyers.
• “Showcase Enhanced” on REALTOR.com® – Coldwell
Banker’s exclusive “enhanced” technology, will help your
property will get the increased traffic it deserves on this
popular real estate website. With tools like “Showcase
Enhance,” Coldwell Banker makes it easier to market and list
your property until it is sold.
Showcase Enhanced
COLORADO
Every Listing.
Everywhere. Every Day.
Until It’s Sold…
Unmatched Social Network
CONNECTING SOCIALLY WITH TODAY’S BUYERS
Coldwell Banker is the most followed real estate company in social media and for good
reason—it has an impressive array of social media tools designed to engage, entertain
and connect with today’s home buyers and drive those leads directly back to its websites,
further exposing your property. Coldwell Banker’s social network includes:
coloradohomestyle.com
pinterest.com/cbcolorado
twitter.com/coldwellcolorado
youtube.com/coldwellbanker
facebook.com/cbcolorado
youtube.com/cbrbcolorado
Forever blazing the trail,
Coldwell Banker was the first
national real estate brand to launch
their own YouTube channel, Coldwell
Banker On Location™, which now
has more than 8.9 million video
views worldwide.
COLORADO
Coldwell Banker’s Exclusive Websites
ColoradoHomes.com
ColdwellBanker.com
ColdwellBankerPreviews.com
COLORADO
eMarketing
Analytics
Report
eMarketing
Analytics
Report
January
2014 2014 |
JANUARY
Coldwell
Banker
Residential
Brokerage
| ColoradoHomes.com
COLDWELL
BANKER
RESIDENTIAL
BROKERAGE
| COLORADOHOMES.COM
Web Traffic
January 2014
151,092
898,817
373,589
Visits:
Pageviews:
Listing Views:
Last 12 Months
1,640,787
9,966,967
4,015,246
Consumers spent over 950,000 minutes on ColoradoHomes.com in January.
That's more than 600 days of listing exposure in one month!
Geography
Top Countries
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
United States
Canada
United Kingdom
India
Germany
Spain
Australia
Mexico
France
Philippines
Types of Traffic
Top States
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Local Advertising
Search Engines
Strategic Partners
Other Websites
Colorado
California
Texas
Washington
Illinois
Florida
Minnesota
New York
Utah
Arizona
0
40,000
80,000
120,000
Online ads for ColoradoHomes.com displayed on Websites more than 140,000
times in January.
Referring Websites
ELQJVWUHHWHDV\DRO
FRPFDVW\DKRRWUXOLD
Consumers from 133 countries on
6 continents visited ColoradoHomes.com in
January.
.
.
Mobile
UHDOWRUFRPFROGZHOOEDQNHUFRP.
Mobile - 19%
PC - 65%
KRPHVFRPKRPHILQGHUFRP
Tablet - 16%
Listing Views on Partner Websites
239,990
JRRJOH
1
218,222
2
594,215
3
39,843
4
]LOORZ
.
IDFHERRNDVNFRPSLXVUHDOHVWDWHFRP
Leads5
.
ColdwellBanker.com
34%
3%
7%
20%
36%
Coldwell Banker
Websites
Zillow/Yahoo!
REALTOR.com
Other
Trulia.com
Our national website,
ColdwellBanker.com, had
3.3 Million Visits in
January.
©2014 Coldwell©2014
Banker Real
Estate LLC.
All Rights
Reserved. Coldwell
Banker® isLLC.
a registered
trademark
licensed
to Coldwell Banker
Real and
EstateOperated
LLC.
Coldwell
Banker
Residential
Brokerage
Equal
Housing
Opportunity.
Owned
by NRT LLC.
An Equal Opportunity Company. Equal Housing Opportunity. Each Coldwell Banker Residential
Brokerage Office
Is Owned
by NRT
1
2
3 And Operated
4
5
Google
Analytics
unless
otherwise
Realtor.com
Zillow
LeadRouter
LLC. Real estateSource:
agents affiliated
with Coldwell
Banker
Residential
Brokeragenoted.
are independent
contractor salesTrulia
associates and
are notHomes.com
employees of
Coldwell Banker Real Estate LLC, Coldwell Banker Residential Brokerage or NRT LLC
COLORADO
Coldwell Banker Sets The Bar
And Then Raises It…
Where Do Coldwell Banker Listings Appear?
Everywhere.
Through Web syndication Coldwell Banker listings are
featured on more than 700 websites around the
globe.
COLORADO
Driving More Buyers To
Your Home…
Rapid Response Technology
TIMING IS EVERYTHING
NEW
Step
Step
Step
Step
Step
1.
2.
3.
4.
5.
Your property is exclusively marketed on the top-rated real estate
websites.
Potential home buyer finds your property online and requests additional
information.
The Coldwell Banker HOMEBASE intouch system is activated and captures
the lead.
HOMEBASE intouch notifies your Coldwell Banker Independent Agent in a
matter of seconds.
The Coldwell Banker Independent Agent contacts the consumer directly to
deliver rapid response service.
Before Coldwell Banker changed how the
industry looks at technology, almost half of
the online inquiries made to Sales Associates
went unanswered. It is Coldwell Banker’s
guarantee that an Independent Sales
Associate will respond to buyer inquiries
within 15 minutes—now, that’s service.
When surveyed, 93%
of buyers felt a Sales
Associate’s speed of
response was very
important—after honesty/
integrity and knowledge of
the buying process.
COLORADO
#1 in Relocation
RELOCATION AND REFERRAL SERVICES
Coldwell Banker Residential Brokerage has access to
relocating buyers through its unsurpassed network, helping
to bring more buyers to your home than any other
brokerage.
Coldwell Banker does this through:
•Approximately 85,000 Coldwell Banker Independent
Sales Associates and 3,100 offices in 49 countries
worldwide
•Cartus Relocation, the #1 relocation company
worldwide for which Coldwell Banker is a principal
broker. The company:
•Includes 800 firms with nearly 2,900 offices
and 106,000 Sales Associates
•Represents 67% of the national relocation
business and services nearly 200 of the
Fortune 500 companies
•Helps America’s top corporations and the U.S.
Government seamlessly move their employees
•Managed over 165,000 employee relocations in 2013
from companies of all sizes and closed nearly 90,000
home sales worth more than $24.8 billion; collectively
has delivered services to nearly 3.5 million relocating
individuals and families
•Sirva and Altair, for which Coldwell Banker is a preferred
partner
•Well-qualified relocation buyers with relocation benefits
that are preapproved and ready to buy now
•Corporate relocation departments of some of
Colorado’s largest companies
Referrals from these relocation resources provide
Coldwell Banker with qualified buyers who will be among the
first to learn about your home.
COLORADO
About Coldwell Banker
Coldwell Banker Never
Stops Moving
History of Coldwell Banker
What happens when all the very best real
estate companies come together…
COLORADO
Your Partner to the World
YOUR BUYER COULD BE ANYWHERE. THAT’S WHY COLDWELL BANKER IS EVERYWHERE.
$140.1 B
2013 Total Dollar
Volume Sold
$61 B
Here’s a look
at how the top
brands truly fared
on the RealTrends
Top 500.
$59.6 B
$52.1 B
Keller Williams
Real Estate®
Coldwell Banker
Residential
Brokerage®
Re/Max
Real Estate®
Prudential
Real Estate
Affiliates®
Based on performance of brokerages ranked in REAL Trends Top 500 firms, reported May 2013 for FY 2012
Global presence: 49 countries/3,100 offices
Over 100 years providing real estate services
$208.7 billion in sales volume in 2013
COLORADO
No Other Real Estate
Company Does More…
Coldwell Banker Cares-Colorado Shares
As the leading real estate company in Colorado, Coldwell Banker is committed to giving
back to local communities. Each year, Coldwell Banker donates tens-of-thousands of dollars,
truckloads of food, clothing and school supplies; plus, Coldwell Banker volunteers its time
and resources to help the less fortunate in the community. Coldwell Banker’s commitment
to touch as many lives as possible and help make a difference in its own neighborhoods
along the Front Range is all part of its ongoing dedication and testament that
Coldwell Banker Colorado Cares!
Statewide clothing drive to support
troops
Coldwell Banker cycling team raises
money for cancer research
$50,000 donation to Habitat for
Humanity
$15,000 donation in Berthoud
Annual Coldwell Banker food drive in
Southwest Denver
Building the American Dream in
Fort Collins
This says it all! Coldwell Banker is a
proud supporter of Bike Denver, the
area’s bicycle advocacy organization
Coldwell Banker helps over 1,000 at-risk,
abused and neglected children each year
through the Rocky Mountain Children’s
Law Center
Giving back to local communities by
providing charitable contributions and
volunteer support is a top priority
COLORADO
Resources You Can Count On…
Resources
Making Real Estate Easy
Handling The Details…
Power Of Three
1
Coldwell Banker Home Protection Plan
Help sell your home faster and for more
money with a home warranty
Average Days on the Market
127
With a
Home
Protection
Plan by
AHS
2
Coldwell Banker Mortgage
Coldwell Banker Mortgage is ranked
in the top 10 nationally for loan origination
with a focus on customer service.
This is a mortgage company proud of its
competitive rate structure and low closing
costs programs.
Using the latest technology further enhances
their history of quick loan approvals, often
delivered in 48 hours!
3
Percent of Sell to List Price
150
95.18%
Without
a Home
Protection
Plan or
with a
competitor’s
warranty
With a
Home
Protection
Plan by
AHS
94.55%
Without
a Home
Protection
Plan or
with a
competitor’s
warranty
Guardian Title
Coldwell Banker’s excellent title company
partner is known for their exceptional personal service
provided with the utmost technical efficiency. They provide
full title and escrow services for residential, commercial, new
construction, refinance, REO and short sale transactions.
Serving Colorado real estate buyers, sellers and agents since
1995.
Their strength and stability is provided from 16 Colorado
convenient locations.
Make your home buying experience easier
from start to finish and gain an advantage
over other buyers by getting a same day loan
decision in as little as 20 minutes.
COLORADO
Setting the Stage for Your Home
Rachael Boling Photography • Linda McDougald Design | Postcard from Paris Home
The following “staging tips” by award-winning interior designer Lorna Oppenheimer will help your home
look its very best.
•Check the visibility of your house numbers; repaint or polish if necessary
•Create an inviting walkway by adding color with annuals and a new doormat to
brighten your home and welcome buyers
•Open windows every day (if appropriate) to let in fresh air and appeal to buyer’s
sense of smell by creating an inviting feeling by lighting candles or baking
•Sharpen the look of your rooms by paying attention to detail—polish knobs and
handles and replace lights in bathrooms and kitchen as necessary
•Create a focal point in your entryway by adding a picture, lamp or plant
•Remove furniture to make rooms appear larger and allow for a clear traffic pattern
•Unify the accent pieces and details in your home—replace old lampshades,
bedspreads and bath towels and coordinate matching area rugs, pillows and candles
throughout all rooms
•Try to make a child’s room minimally personal and make sure it is safe
•Test your doorbell to be certain it is in good working order
•Move your best pieces of furniture toward the front of each room and your least
attractive pieces toward the back
•Hang all pictures on the low side and hang mirrors across from windows that get a lot
of light or have a view
•Place plants and fresh flowers in rooms to add vibrancy and freshness
•Use big, bright or bold accessories to draw attention to important areas of
the room
COLORADO
Making the Magic Happen
Rachael Boling Photography • Linda McDougald Design | Postcard from Paris Home
Preparing your home for showings:
•Open drapes and curtains before prospective buyers arrive. Make certain the
temperature is comfortable.
•Turn on all lights, especially at night, to highlight your home’s amenities.
•Set your dining room table for a decorative appeal.
•Keep pets out of the way temporarily unless they are quiet and well behaved.
•Playing very soft background music is acceptable, but blaring stereos, radios, televisions
will impede discussions.
•Never apologize for the appearance of your home. After all, it’s been lived in. Let your
Coldwell Banker Independent Agent react to comments.
•Plan on vacating during showing period. Potential buyers may feel like intruders and
hurry through your home if you are there.
COLORADO
Coldwell Banker leads the way...
Yet Again...
Coldwell Banker is #1 in Colorado!
Denver-Area
Residential Real Estate Brokerages
*
$3.23 B
11,378 Units
$2.24 B
$1.71 B
$1.73 B
$1.20 B
Keller
Williams
DTC
Fuller
Sotheby’s
International
Realty
The
Kentwood
Company
Re/Max
Professionals
7,884 Units
5,858 Units
3,272 Units
1,920 Units
2,699 Units
$673 M
Re/Max
Alliance
* as reported by the Denver Business Journal on Feb. 21-27, 2014 for YE 2012
Coldwell
Banker
Residential
Brokerage
ColoradoHomes.com
REV. 4/14
The Real Estate Leader Since 1906
Coldwell Banker Residential Brokerage Offices
Boulder
2700 Canyon Blvd.
Suite 200
Boulder, CO 80302
303.449.5000
Devonshire
200 Fillmore Avenue
Suite 300
Denver, CO 80206
303.758.7611
North Metro
12110 N. Pecos Street
Suite 100
Westminster, CO 80234
303.235.0400
Colorado Springs
2075 Research Parkway
Suite B
Colorado Springs, CO 80920
719.550.2500
Evergreen
30810 Stagecoach Blvd.
Suite 101
Evergreen, CO 80439
303.674.6667
Parker
18801 E. Mainstreet
Suite 250
Parker, CO 80134
303.841.5263
Conifer
26267 Conifer Road
Suite 201
Conifer, CO 80433
303.816.7500
Fort Collins
2580 E. Harmony
Ft. Collins, CO 80526
970.223.6500
Pueblo
503 N. Main Street
Suite103
Pueblo, CO 81003
719.550.2500
Denver Central
600 Grant Street
Suite 900
Denver, CO 80203
303.320.5733
Denver West
141 Union Blvd.
Suite 200
Lakewood, CO 80228
303.980.1177
Longmont
600 Airport Road
Suite J
Longmont, CO 80503
303.772.7478
Loveland
100 W. 29th Street
Loveland, CO 80538
970.667.2707
Southeast Metro-DTC
8490 E. Crescent Parkway
Suite 100
Greenwood Village, CO 80111
303.409.1300
Southwest Metro-Highlands Ranch
9088 S. Ridgeline Blvd.
Highlands Ranch, CO 80129
303.779.9501
ColoradoHomes.com | 303.409.1500
©2014 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity
Company. Equal Housing Opportunity. Each Coldwell Banker Residential Brokerage Office Is Owned And Operated by NRT LLC. Real estate agents affiliated with Coldwell Banker
Residential Brokerage are independent contractor sales associates and are not employees of Coldwell Banker Real Estate LLC, Coldwell Banker Residential Brokerage or NRT LLC.