Business Journal 2011 - Midlands Business Journal

Midlands
Business Journal
2011
MEDIA KIT
Midlands
Business Journal
MEDIA INFORMATION
Thank you for your interest in MBJ!
The Midlands Business Journal, published each Friday is celebrating its 36th year
of bringing in-depth business coverage to our more than 20,000 readers in greater
Omaha, Council Bluffs and Lincoln areas.
Our advertisers reach CEOs, government officials, managers, entrepreneurs
and support staff in a way no other area print media can. Monthly mini-sections
as well as many specials and focus sections throughout the year provide unique
advertising opportunities. The MBJ is available to readers by subscription. It can
also be purchased at our business office.
A target of 50/50 editorial-to-advertising ratio in every issue guarantees that your
advertisements are surrounded by quality editorial content, resulting in high visibility
and readership of your messages. Our readers look to the MBJ for information about
products and services that will help them both professionally and personally.
Heartland Latino Leadership Conference renews cultural focus, highlights youth
by Michelle Leach
Two weeks from today, the
nonprofit Heartland Latino Leadership will hold its 12th annual
conference at Embassy Suites in
La Vista featuring an expo where
entrepreneurs showcase their
goods and services, speaker presentations and workshops exploring everything from professional
networking to business financing
— in addition to new topics.
“We are also working with
some artists to promote their work
at the conference, said Athena
Ramos, president of the HLLC
board of directors. Ramos also
is the program coordinator at the
Center for Reducing Health Disparities with UNMC’s College
of Public Health. “We have done
that in the past, and are hoping to
expand that.”
Ramos indicated in previous
years the event, which starts the
evening of Nov. 3 with a Welcome
Reception at TD Ameritrade Park
and ends Nov. 4 with an evening
Awards Gala following its conference and expo at Embassy Suites,
had narrowed its focus to business
and leadership.
“But over the past two years
— and really starting with the
10th anniversary celebration — we
thought it would be a good idea
to highlight the cultural aspect,”
she said.
As part of this cultural offering, the HLLC planning committee
is bringing in around 40 students
from South High School who will
be showcasing their pieces onsite.
A new event will be the Latino
Athena Ramos, president of the HLLC board of directors, in South Omaha.
Youth Rally. Youth development educator who contracted a rare contacts had reached out to him
has long been a part of the confer- disease — Guillain-Barre Syn- about doing more in this area.
ence; after all, it has awarded more drome — in his teens.
In addition, this focus on youth
than $115,000 in scholarships
The disease was so serious he development ties to HLLC’s 2011
to students since its inception. was temporarily paralyzed, and theme: “Maximizing Latino LeadHowever, Ramos noted that this was not expected to be a success- ership and Cultivating Community
focus on youth is being honed ful student. Instead, Mejia defied Power.”
even more, thanks in part to its the odds and went on to attain a
Rally leader Mejia is also
inaugural Latino Youth Rally in master’s degree in organizational joined in the role of speaker by
the afternoon.
leadership, and speaks to students author Mariela Dabbah, who will
“This is a special event to tar- about the importance of higher also present workshops on brandget and motivate high school and education and finding the strength ing oneself and Latina power.
college-age students,” she said.
to follow one’s dreams.
U.S. Olympian in luge, Ruben
The rally will feature Ernesto
This youth focus was very Gonzalez, will speak on “BecomMejia.
intentional, in that during Program ing Unstoppable,” leveraging his
According to HLL informa- Committee meetings Co-Chair being the first person to compete
tion, Mejia is a youth speaker and Marcos Rodriguez noted that his in four winter Olympics after tak-
ing up luge at the “seasoned” age
of 21.
Andres Lara will talk about
how to be assertive to work up to
the top of one’s field, and how to
influence others with charisma, using his turn-around from homeless
at age 16 to millionaire by age 26
as a backdrop.
Businessman-turned-author
Robert Renteria works with youth
in violent, gang- and drug-ridden
environments and will present,
“From the Barrio to the Board
Room: You Can Be Anybody You
Want to Be.”
Formerly a senior exec at several Fortune 100 companies, Wilka
Toppins will lead workshops on
how to recruit, train and retain Latino talent and on common perceptions and myths that non-Latinos
have of Latinos in the workplace.
With the changing economy,
Ramos specifically pointed to
Isaias Zamarripa’s workshop on
reinventing oneself. She also noted
“Latino-licious: The Perfect Recipe for Reaching the Latino Consumer” headed by Javier Moreno
and Yai Vargas-Moreno, as well
as Eva Vega Olds’ “Diversity is
More than Race” session should be
excellent given corporate focus on
diversity and marketing.
Lunch keynote will be given by Lillian Rodriguez-Lopez,
Chair, National Hispanic Leadership Agenda.
For additional conference details or information on registration,
visit www.heartlandlatino.org or
call Turner Events and Marketing
at 402-926-1199.
Sponsors
Diamond Sponsors
ConAgra Foods
Cox Communications
Mutual of Omaha
Wells Fargo
Silver Sponsors (continued)
LingoDocs
Radio Lobo 97.7FM
State Farm Insurance
US Bank
Gold Sponsor
Union Pacific
Bronze Sponsors
Blue Cross Blue Shield of Nebraska
First National Bank
Fortino’s Flowers
Metropolitan Community College
Omaha Public Power District
Silver Sponsors
El Perico/The Reader
Latino Midwest News
Bronze Sponsors (continued)
University of Nebraska Medical Center
UNO College of Business/Executive MBA
Career Expo Presenting Sponsors
Careerlink.com
Hy-Vee
Welcome Reception Sponsors
Bellevue University
Prudential
U.S. Cellular
Scholarship Sponsors
Alegent Health
Greater Omaha Chamber of Commerce
Khaleeq Law Firm, LLC
Pinnacle Bank
Midlands
Business Journal
Heartland Latino
Leadership Conference Founded 1975
— inside
OCTOBER 21, 2011
THE BUSINESS NEWSPAPER OF GREATER OMAHA, LINCOLN AND COUNCIL BLUFFS
THIS WEEK 'S ISSUE:
$2.00
“Any government
big enough to
give you all
you want is big
enough to take
all you’ve got.”
VOL. 37 NO. 42
Alamar increases share of school market with acquisition
by Richard D. Brown
For details, contact
your MBJ advertising
representative or:
Periwinkles for Her, Pinkywinkles
owners grow business by keeping
up with trends.
– Page 9
y
log
no
ch
Te
Cloud computing, mobility big
technology issues for today’s
companies.
– Page 31
Jeff Hookie
Omaha-based Alamar Uniforms, which is growing through
acquisitions, plans to locate a site
as soon as possible for its second
Kansas City area location, and is
expecting to make a sizeable investment that will enable the company
to offer virtual shopping experiences to customers well outside
its predominately five-state area
of business.
President Steve Zalkin and his
wife, Kathy Fedman, who started
Alamar Uniforms in 1987 out of
their northwest Omaha home, have
plenty of initiatives on their plate
as they plan to mark the 25th anniversary of their firm next year.
Zalkin said the focus is on
building a technology infrastructure
to enable some of the nation’s largest companies to manage employee
uniform programs on the Internet.
In January they brought Dan
and Mary Gordon into the Alamar
Uniforms family with the acquisition of the Nebraska franchise of
Educational Outfitters, which the
Continued on page 21.
Co-owners Steve Zalkin, left, and Dan Gordon … Acquisition of Omaha’s Educational Outfitters to
bring new opportunities for Alamar Uniforms, including more school uniform sales.
(Photo by MBJ / Jim Brazda)
Tie Yard of Omaha plans for growth
with expanded, new Millard facilities
by Michelle Leach
Advertising Director
(402) 330-1760
[email protected]
Chamber hails Buy the Big O Show
a ‘business success’ with 5,000
attendees.
– Page 44
The Tie Yard of Omaha is so
diversified that, while areas like its
new truck sales have lagged, other
areas, such as its welding division,
RibbonWeld, have doubled —
driven in part by the short line rail
industry, which has benefited from
stimulus funding. The Omahabased railroad supplier and service
provider contractor has been in the
fortunate position to make investments in existing facilities, including a rebuild of its Springfield, Mo.,
welding plant.
“We anticipate expansion of
our Millard rail sorting facility with
the addition of a new automated
rail testing, cutting and fabrication
line, as well as an automated tie
plate sorting conveyor line,” said
Continued on page 22.
Vice President and General Manager Dave Waters, left, and
President Bill Waters … Metal fabricating project overcomes economic turbulence with steady stream of custom work across industries from ag and public power to transportation and recreation.
Puritan Manufacturing aims to boost
efficiency by investing in automation
by Michelle Leach
President Terry Peterson … Welding division represents fastestgrowing segment of business for diverse railroad supplier/contractor.
1324 S. 119th St.
Omaha, NE 68144
(402) 330-1760
Out of its more than 10 acres
at 1302 Grace St., Puritan Manufacturing has generated and delivered on as much work now as
it did with twice as many people
two years ago, thanks to investments in leading-edge automation, as well as balancing this
leading-edge technology with a
focus on hiring highly-skilled,
www.mbj.com
self-starters that can tackle its
wide array of one-of-a-kind solutions for the likes of longtime
clients including Kiewit, Union
Pacific, Henry Doorly Zoo and
ConAgra.
“Though the business climate
has been lousy, we’ve been able
to get a lot of equipment in that
automates the process,” said
Continued on page 23.
Midlands
Business Journal
ADVERTISING INFORMATION
Advertising Information
• All rates are on a per insertion basis
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• Art charges are billable to customer at our cost + 10%. Two proofs are provided
at no charge; additional proofs may be charged at $10 each.
• The Midlands Business Journal assumes responsibility only for errors where
the correction of the error is plainly marked by the advertiser on the proof. The
responsibility of the MBJ covers only the space as the noted error relates to
the whole advertisement.
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dimensions may make requests starting with page 5.
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Deadlines
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prior to the ad publication date, unless credit has been approved.
1324 S. 119th St.
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(402) 330-1760
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Midlands
Business Journal
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Advertising sizes
OPEN 6x-11x 12-25x 26-51x
52x
Special
Section
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940
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665
575
955
2/3
765
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640
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780
1/2
585
535
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425
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600
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455
405
370
305
270
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1/4
365
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Advertising sizes
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1/2
10.25”x6.25” 7.625”x8.25”
5”x12.5”
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10.25”x4”
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10.25”x3”
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1324 S. 119th St.
Omaha, NE 68144
(402) 330-1760
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Midlands
Business Journal
ADVERTISING INFORMATION
Advertising Size Chart
Printing Specifications
• Offset printing, 240 dpi, No Bleed
• CMYK or Grayscale (**4-color black not accepted)
• Preferred digital materials are PDF, EPS, TIFF, AI, PSD, JPG
• Please request printing instructions prior to deadline. The publication is not responsible for ads
sent in the incorrect format.
1324 S. 119th St.
Omaha, NE 68144
(402) 330-1760
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Midlands
Business Journal
ADVERTISING CLUSTERS
Advertising Clusters
Our advertising clusters were designed with our clients advertising needs and audience exposure in mind.
Emphasis was placed on targeted audience for a particular industry. Businesses can choose a cluster below,
or we would gladly create a custom one for you. Businesses are not required to run on all topics, rather, this is
a guide to help in choosing where to use your advertising budget.
Architecture, Engineering, Construction
& Design Cluster
Architecture
Celebrate Construction
Engineering
Omaha Real Estate
Going Green
Go Green: Industry & the Environment
Omaha Growth Report
Home Trends
How-to Buy/Sell Your Home
How-to Choose an Architect
Working Women: Home Improvement
How-to Choose an Engineer
How-to Green Your Business
Business Topics Cluster
Business Annual/Preview
Business Planning
Business Succession/Transitions
Business Appearance: Interior & Exterior
Salute to Small Business/SBA
Entrepreneurial Success
Franchising
How to Relocate Your Business
How to Green Your Business
How to Business Travel
How to Choose a Business Phone System
How to Network Your Business
How to Secure Your Business
Human Resources & Legal Issues Cluster
Real Estate & Metropolitan Growth Cluster
Business Planning
Education & Career Development
Human Resource Management
Employee Benefits
Employment & Staffing
Legal Profession
Work Related Injuries
Corporate Security
How-to Work With an Employment Agency
How-to Choose a Corporate Attorney
How-to Secure Your Business
Working Women: Legal Issues in the Workplace
Omaha Growth Report
Sarpy County Growth Report (June)
Sarpy County Growth Report (December)
Council Bluffs Growth Report
Lincoln Growth Report
Celebrate Construction
Omaha Real Estate
Home Trends
Commercial Real Estate Workshop
Commercial Office Space Directory
Shopping/Mall Space Directory
Business & Industrial Parks/Leasing
How-to Buy/Sell Your Home
1324 S. 119th St.
Omaha, NE 68144
(402) 330-1760
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Midlands
Business Journal
ADVERTISING CLUSTERS
Advertising Clusters
Financial, Tax & Investing Cluster
Retirement & Seniors Cluster
Financial & Tax Planning
Accounting Profession
Banking in the Midlands
Investments
Investing For Retirement
Investing in Nebraska
Franchising
How-to Choose a Financial Institution
How-to Prepare for the Tax Season
How-to Choose a Mortgage/Loan Provider
Working Women: Investing Wisely
How-to Set up a 401(k) Plan
Retirement & Senior Issues
Investing for Retirement
Home Health Care
Senior Issues
Working Women: Caring for Aging Parents
How to Set up a 401(k) Plan
Working Women: Retirement Security
Working Women: Choosing Estate Planners
Insurance Cluster
Health Insurance
Life Insurance
Property & Casualty Insurance
How to Build an Insurance Benefits Package
Working Women: Buying Insurance
How to Set Up a 401(k) Plan
Working Women: Retirement Security
Breast Cancer Awareness
Health & Wellness Cluster
Health & Wellness (June)
Health Insurance
Safety & Health Summit
Health & Wellness (December)
Women’s Health: Maintaining a Healthy Lifestyle
Women’s Health: Stress Management
Women’s Health: Heart Health
Women’s Health: Staying Fit at the Office
Women’s Health: Weight Loss
1324 S. 119th St.
Technology Cluster
Technology (February)
Technology (April)
Technology (June)
Technology (August)
Technology (October)
Technology (December)
How-to Network Your Business
How-to Choose a Computer/IT Consultant
How-to Choose a Cell Phone Package
How-to Secure Your Business
How-to Choose a Business Phone System
Catering & Events Cluster
Weddings
Guide to Company Picnics
Company Outings
Holiday Office Parties Guide (August)
Holiday Office Parties Guide (Sept.)
Conventions, Meetings & Tradeshows
Event Planners & Tradeshows
How-to Plan a Corporate Meeting/Event
Omaha, NE 68144
(402) 330-1760
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Midlands
Business Journal
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Advertising Design Specifications
FILE FORMATS
• All images should be furnished in PDF, TIFF, EPS,
JPG, AI or Photoshop PSD.
• If sending files other than PDF please attach images
used and fonts or names.
• If you are using Microsoft Word we will be recreating
your ad to our specifications.
COLOR
• Set all images to grayscale or CMYK process if color
is intended.
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• All Spot colors will be converted to CMYK.
• Color fidelity cannot be guaranteed for any art
requiring conversion to CMYK during prepress.
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Optimized” job option and embed all fonts.
• Registration marks and crop marks are also needed.
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Acrobat 3 or 4.
• Files that do not contain embedded fonts may be
rasterized (converted to bitmap) to prevent output errors.
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• The total maximum ink density of color images or
solid color builds should not exceed 240%
• Four color black is not accepted
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• When possible, convert type to a graphic
(vector objects)
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embedded inside other EPS files
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PSD (Photoshop Document)
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resolution files are not acceptable for reproduction.
• Line Screen or Frequency: 100 lpi
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DIMENSIONS
• Advertising that does not conform exactly to the
mechanical requirements may be enlarged, reduced
or floated at the discretion of the production
department.
1324 S. 119th St.
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TONE REPRODUCTION
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to compensate for softening experienced with
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a specific font.
Reverse Type
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bold typefaces are the best.
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guaranteed.
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area list size of ad, color status and the date of
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Midlands
Business Journal
INSERTS INFORMATION
Inserts
Inserts are scheduled through your MBJ Advertising Representative by the space deadline.
A sample of the insert must be presented to MBJ Publication exactly as they will appear in the
paper by the space deadline. If you are using inserts that were part of a direct mail campaign,
the bulk mail stamp must be crossed out. We will gladly do this for you at an additional cost of
$100. MBJ Publications reserves the right to refuse inserts that are considered inappropriate,
inconsistent with our policies or containing outside advertisements.
Insert Pricing
Insert prices are based on a standard 8.5” x 11” single sheet. Any size other than 8.5” x 11” will
be figured based on price per square inch. Please send a sample insert for complete quote.
Midlands Business Journal (4,000 copies per issue)
Frequency
Price Per
Thousand
1x-5x
$125
6x-11x
$115
12x-25x
$100
Deadlines
Space deadline is 8 working days prior to deadline. Payment and materials deadline is the
Friday prior to publication.
Mailing Information
Send inserts to:
Labeling requirements:
Other information:
White Wolf Web
ATTN: Inserts
300 N. 2nd Ave.
Sheldon, IA 51201
Company Name
Contact Name/Phone #
Number of Inserts
Caption of Insert
Publication date of Insert
Company must print materials
and send to press at their own
expense. Materials must be
received at press 8 days prior
to publication.
1324 S. 119th St.
Omaha, NE 68144
(402) 330-1760
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Midlands
Business Journal
2011 EDITORIAL CALENDAR
January
7
Financial & Tax Planning
14* Weddings
21
Business Annual/Preview 2010
21
Retirement & Senior Issues
28
Omaha Real Estate
28
Business Planning in 2011
February
4
St. Peter Klaver Cristo Rey High School
4
Valentine Gift Guide
11*Technology
18
Health Insurance
18
Printing and Graphics
25
Engineering Profession
25
Business Succession & Transitions
March
4
Investments
4
Home Trends
11* Women’s Leadership Conference
18
Office Services Guide
25
Air Hub Omaha
25
Guide To Company Picnics
25
Banking in the Midlands
April
1
Comm. Real Estate Workshop
8*
Modern Technology
15
Safety and Health Summit
22
Business Appearance-Interior & Exterior
22
Ag Trends in the Midlands
29
Investing for Retirement
29
Hotels and Tourism
May
6
6
13*
13
20
20
27
27
Omaha 25 Awards
Manufacturing
Council Bluffs Growth Report
Legal Profession
Celebrate Construction
Marketing, Advertising & Promotions
Salute to Small Business/SBA section
Energy & Utilities
June
3
3
10*
10
17
17
24
24
Education & Career Development
Sarpy County Growth Report
Health & Wellness
Auto Trends
Going Green
Company Outings
Human Resource Management
Technology
1324 S. 119th St.
Omaha, NE 68144
July
1
1
8*
8
15
15
22
22
29
29
29
Transportation, Distribution & Warehousing
Arts & Entertainment
Accounting Profession
Condo Living
Commercial Office Space Directory
Nonprofits
Work Related Injuries
Event Planners/Trade Shows
Career Transitions & Job Search
Office Design Trends
Poor Clare Sisters
August
5
Senior Issues
5
Holiday Office Parties Guide
12* Lincoln Growth Report
19
Property & Casualty Insurance
19Technology
26
Shopping/Mall Space Directory
26
Metro Omaha Rising
September
2
Go Green: Industry & the Environment
2
Omaha Products Show
9*
Breast Cancer Awareness
16
Life Insurance
16
Web Development/Social Media
23
Holiday Office Parties Guide
23
Omaha Growth Report
30
Corporate Security
30
Aviation in the Midlands
October
7
Big ‘O’ Show Program
7
Women in Business
14* Entrepreneurial Success
21Technology
21
Heartland Latino Leadership Conference
28
Employee Benefits
28
Business & Industrial Parks/Leasing
November
4
Investing in Nebraska
4
Home Health Care
4
Best of Sarpy Expo
11* Conventions, Meetings & Tradeshows
18Architecture
25
Executive Gift Guide
25
Employment & Staffing
December
2
Executive Gift Guide
2
40 Under 40
9*
Health & Wellness
16
Sarpy County Growth Report
23Technology
30
Franchising
Special section rates apply to bold listings, unless under 6x or
more contract. *Also includes the Omaha Business Journal Pages
(402) 330-1760
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Omaha
Business Journal Pages
2011 EDITORIAL CALENDAR
January 14, 2011
How to: Work with a Travel Agent
How to: Choose a Computer/IT Consultant
Working Women: Educational Opportunities
Women’s Health: Maintaining a Healthy Lifestyle
July 8, 2011
How to: Choose an Architect
How to: Business Travel
Working Women: Legal Issues in the Workplace
Women’s Health: Stress Management/Relief
February 11, 2011
How to: Buy/Sell Your Home
How to: Choose a Corporate Attorney
Working Women: Child Care
Women’s Health: Heart Health
August 12, 2011
How to: Choose a Mortgage/Loan Provider
How to: Choose a Business Phone System
Working Women: Leadership
Women’s Health: Choosing a Specialist
March 11, 2011
How to: Relocate Your Business
How to: Build an Insurance Benefits Package
Working Women: Private Schools
Women’s Health: Colon Cancer
September 9, 2011
How to: Set up a 401(k) Plan
How to: Choose a Cell Phone Package
Working Women: Home Improvement
Women’s Health: Weight Loss
April 8, 2011
How to: Plan a Corporate Meeting/Event
How to: Strengthen Your Brand
Working Women: Investing Wisely
Women’s Health: Eye Health
October 14, 2011
How to: Preparing for the Tax Season
How to: Continue Your Education
Working Women: Buying Insurance
Women’s Health: Coping with Cold/Flu Season
May 13, 2011
How to: Work with an Employment Agency
How to: Green Your Business
Working Women: Summer Activities for the Kids
Women’s Health: Staying Fit at the Office
November 11, 2011
How to: Choose a Payroll Service
How to: Network Your Business
Working Women: Choosing Estate Planners
Women’s Health: Diabetes
June 10, 2011
How to: Choose a Financial Institution
How to: Choose Office Furniture/Decor
Working Women: Caring for Aging Parents
Women’s Health: Pregnancy/Maternity
December 9, 2011
How to: Secure Your Business
How to: Choose an Engineer
Working Women: Retirement Security
Women’s Health: Surviving the Holidays
Omaha Business Journal pages are published inside
the second issue of MBJ each month.
1324 S. 119th St.
Omaha, NE 68144
(402) 330-1760
www.mbj.com
Midlands
Business Journal
1324 S. 119th St.
Omaha, NE 68144
(402) 330-1760
www.mbj.com