FFFF 2550 1 FFFF 2550 Internet User Profile of Thailand

Transcription

)#)*+*+,- ,. 2550
Internet User Profile of Thailand 2007
1
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2550
ISBN 974-229-318-5
556789: 1 (6 2550)
1,000 6 80 @
IJK .. 2550 ..M. IJ .. 2537
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Copyright©2007 by:
National Electronics and Computer Technology Center
National Science and Technology Development Agency
Ministry of Science and Technology
112 Thailand Science Park, Phahon Yothin Road,
Klong 1, Klong luang, Pathumthani 12120, THAILAND.
Tel. +66(0)2-564-6900
Fax. +66(0)2-564-6901 ..2
Series I, October 2003
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P 0-2564-6900 2363 0-2564-6901..2
http://www.nectec.or.th/srii/
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(tat.or.th), manager.co.th, teenee.com, ch7.com, bbl.co.th, kapook.com,
forstudent.com, asiasoft.co.th, dek-d.com, thaisecondhand.com, tarad.com,
paysbuy.com, pantip.com, siamza.com, truehits.net, playpark.com, doodd.com, madoo.com, bangkokbiznews.com, sf.in.th, hunsa.com, yenta4.com,
narak.com, jabchai.com, siamzone.com, 365jukebox.com, upload.th.md,
thaionlinemarket.com, racing web.net, thaitop.net, thaicybergames.com,
nationmultimedia.com, virginradiothailand.com, ZabZaa.com, TourThai.com,
torrentmove.com,
yimsiam.com,
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P!! (Mobile Content) I Organisation for Economic Co-operation and Development
OECD "M-N*,U 3 ,t NPR
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P!!I)*+*IP
!ISR !N+I*"SI!!ISR
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P!!!
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!,MM*+*
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business model +!NISR+NJ#RNPPRI,
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!: Organization for Economic Co-operation and Development: OECD, Digital Broadband Content:
Mobile Content, 03 May 2005
9
! "# $ % 2550
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P!! )+* *M mobile content )*+*M
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N N,UPRR 223,446 *M N
N!+,. 2550 M
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2
!: http://www.sipa.or.th/th/download/index.php (M*!P! 2 2550)
10 ! "# $ % 2550
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N,U!N+*M
P!!"S* 83 I
NM! PMNM!,tI*N
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19 N,UNPM 44,306 *M (NPN+! 1)
9: 1: 6E@J: 2005-2007
6
7@G (%)
(@)
O
Communication Services
- Voice Service
- Data Comm. Services
2005
2006
2007
05/06
06/07
245,665
223,446
234,569
n.a.
5.0
238,097
186,176
190,290
n.a.
2.2
7,568
37,270
44,306
n.a.
19.0
!: Thailand ICT Market 2006 & Outlook 2007, P
#Q| ()
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P!! Mobile Content ,. 2003 I
N mobile content +"Mtt,W 3.32 P*
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P*OPyw+,. 2003 !,U 5.39 P*OPyw +,.
2006 (NPN+)t! 1) PNWt+,. 2008 IN mobile content !,W 78 P*OPyw
DO59: 1 DE6E mobile content 2003 D 2006
(: P*OPyw)
*
Percent
7.14
8
6
5.39
3.32
4
2.25
2
0
2003
2006
AsiaPacific
3
North America & Europe
!: Digital Broadband Content: New Content For New Platforms, OECD 2005
13
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P*OPyw +,. 2008 PM mobile content !OM
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N QS!"S ringtone ringbacktone N* N+,. 2003 NI
P!
1.6-3.5
P*OPyw 4
N* PriceWaterhouseCoopers NWM
t"
+ #
, !ISR 8 *OPyw +
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OPyw +,. 2008 M
t"!ISR
8 *OPyw +,. 2001 ,U 6.6 P*OPyw +,. 2008
N*#,#
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4
!: Sharma, Dinesh, IDC: games, Video to Fuel Europes Mobile Market, CNET News (21 May,
2004)
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!: PriceWaterhouseCoopers, Global Entertainment and Media Oulook: 2004-2008, (2004)
15
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35.47)7 (NPN+)t! 2)
DO59: 2 Mobile Content 9: G756J:9:
62.57
SMS
49.85
Mobile Game
45.75
Pics & Ringtone
38.69
Website
*
35.47
MMS
0
10
20
30
6
40
Percent
50
60
70
Levi Shapiro, Mobile content market size Q1-07, 2007, http://www.iptvevangelist.com/mobile/ retrieved on June
20, 2007.
7
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3.01
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1.48
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70
60
50
40
30
20
10
0
61.01
38.99
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6.
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27
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30 ! "# $ % 2550
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31
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)#)*+*+,- ,. 2550
O5I@D@@@R
2550
#)*+*+,- ,,. 2550 )*M
MMM"PRN 28,582 M,UO 16,319 (*
57.1) 12,226 (* 42.8) -M# 37 (* 0.1) QS!)NPPM,.z )*M
MMM"!,UO - M tI)*M
MMM"N*!z PNI## SV -N* !P
ww -,! ,+,.z P NN
NP-,R
(Gender)
)M )*MMMM"PRN 28,582 M,UO (* 57.1) (* 42.8) QS!)*M
MMM"!,UO-+,.
z (NPN+)t! 1)
)t! 1 )*MMMM"
O
Females
57.1 %
32 ! "# $ % 2550
Males
42.8 %
)#)*+*+,- ,. 2550
(Age)
) M )*MMMM"+O+#
21-25 ,. (* 19.9) # 26-30 ,. (* 18.5) #
16-20 ,. (* 16.5) # 31-35 ,. (* 11.9) # 1115 ,. (* 9.8) NPM NI##I)*M
MMM"PVW-,.z (NPN+)t! 2)
)t! 2 )*MMMM"##
*
Percent
19.9
20
16.5
15
18.5
11.9
9.8
10
8.4
5.9
5
4.4
2.5
0.6
1.1
0.6
0
< 10 11-15 16-20 21-25 26-30 31-35 36-40 41-45 46-50 51-55 56-60 > 60
!"##$%& (Present Location)
)*MMMM"PRN M +OP+t
(* 60.2) P+t (* 12.3) t
PT (* 9.4) NPM (NPN+)t! 3)
33
! "# $ % 2550
# (,.)
Age (Years)
)#)*+*+,- ,. 2550
)t! 3 )*MMMM"!,{#MP
tP East
6.3%
t+*
South
7.1%
,
Abroad
0.6%
tPT
Northern East
9.4%
t North
12.3%
- M
No Answer
4.1%
t
Central
60.2%
/0 (Urban versus Rural)
) M )*MMMM"+OP+I
#,W (* 56.3) PI)*M
MMM"+PPNtt z QS! P+t
It Pt+ItN,U
* 25.1 P ItN,U* 17.9 NPM
(NPN+)t! 4)
34 ! "# $ % 2550
)#)*+*+,- ,. 2550
)t! 4 )*MMMM"I!PP
*
Percent
56.3
60
50
40
25.1
30
17.8
20
0.8
10
0
.,W
t
t
,
Bangkok&Suburbs
Urban
Rural
Abroad
78&97:;7 (Marital Status)
)I*!PM"I)*MMMM" M
)*MMM+O "
N (* 71.9) " (*
24.5) !M#,U!z (* 3.7) QS!-N* *--N*N
M ,U* (NPN+)t! 5)
)t! 5 )*MMMM""
Married
24 .5%
!z
Others
3 .7 %
N
Single
71 .9 %
35
! "# $ % 2550
)#)*+*+,- ,. 2550
;9>%$?;@?A (Education Level)
NPMSV!)*M!#N+,.RP ,UNPM,OO
(* 52.7) NPM,OO
(* 12.8) NPM
PJSV, (* 11.7) QS!N*PM,.z (NPN+
)t! 6)
)t! 6 )*MMMM"NPMSV
Education Level
-M
No Answer
0.2
,.
Doctorate
1.2
,
Lower Vocational
4.6
,/#,OO
Upper Vocational
8.0
!PJ,
Less than High School
8.9
PJ,
High School
11.7
,.
Master
12.8
52.7
,.
Bachelor
0
10
20
30
36 ! "# $ % 2550
40
50
*
Percent
60
)#)*+*+,- ,. 2550
78&9?;CD& (Employment Status)
)*MMMM"PRN M "I
)*MMMM"+O (* 52.0) +P #!
PSV (* 24.6) #!SV-,N* (*
12.6) NPM (NPN+)t! 7)
)t! 7 )*MMMM""
*
Percent
60
52.0
50
40
24.6
30
20
12.6
10
9.5
1.3
"
0
Employed
SV
Unemployed
(Full-Time
Student)
SV
Employed
(Part-Time
Student)
--N*
Unemployed
VW*
Retired
(Employment
Status)
7/H (Type of Employment)
)*MMMM"!M#* 18,471 M
+O,MPMVPJ#
37
! "# $ % 2550
)#)*+*+,- ,. 2550
(* 41.6) ,MI* (* 18.8) ,M
PPy (* 14.7) (NPN+)t! 8)
)t! 8 )*MMMM"
*I
Own Business
2.6%
P
-)-
NGO
7.3%
PPy
Government
Enterprise
14.7%
-M#
No Answer
5.1%
PMVP
Private Sector
41.6%
I*
Government
18.8%
/&>/DK;%L;M& (Household Size) QR97%>7L&/DK;%L;M&SHT
U&;V&W0 (Propotion of Internet Users per Household)
)+P!P+M*NP
M )*MMMMMM"+O+P 4 (*
26.4) 3 (* 18.1) 5 (* 17.3)
M#+MP 2 (* 12.0) +MP 6
(* 10.2) NPM (NPN+! 1)
38 ! "# $ % 2550
)#)*+*+,- ,. 2550
! 1 )*MMMM"+MP
@
(6)
N
2 1,893
6.6
3,419
12.0
3 5,181
18.1
4 7,558
26.4
5 4,939
17.3
6 2,917
10.2
6 1,959
6.9
716
2.5
28,582
100
-M#
+MP!+* )*M
MMM"+,.R M #)*M!M#+MP!+*
2 ,U+O -N*!+*
3 )*!+* 4 )*!+* 5 NPM (NPN+)t! 9)
NPPR -N**)*M
MMM"+O+MP 4 !,MMIN
+PPMPNI+P!+**
M *!INP!+OISR PN)*+*+
PN
39
! "# $ % 2550
)#)*+*+,- ,. 2550
)t! 9 )*MMMM"INIP
PN+P!+*
*
Percent
*
Percent
30
100.0
25
81.7
20
18.1
15
10
26.4
12
61.5
17.3
57.0
10.2
6.6
19.1
5
6.9
10.2
7.1
0
1 2 3 4 5 1 Pers 2 Pers 3 Pers 4 Pers 5 Pers
6 6 Pers
>6 >6 Pers
100
90
80
70
60
INP
50
40
% I
30
+P!+*
20
10
0 +P
()
;Y>T7L&$KKR0>M& (Monthly Personal Income)
!NPM-N*M#NI)*M
MMM" M )*MMMM"+O-N*! 10,000 M
N (* 41.8) PR 10,001-20,000 MN
(* 27.1) PR 20,001-30,000 MN (* 12.5) PR 30,001-50,000 MN (* 9.0) PR 50,001-70,000
MN (* 3.7) NPM (NPN+)t! 10)
40 ! "# $ % 2550
)#)*+*+,- ,. 2550
)t! 10 )*MMMM"-N*M#N
*
Percent
45
40
35
30
25
20
15
10
5
0
41.8
27.1
12.5
9.0
3.7
1.7
1.1
0.9
0.7
1.5
<10,000 10,000 20,001 30,001 50,001 70,001 90,001
110,001 130,001 > 150,000
-20,000 -30,000 -50,000 -70,000 -90,000 -110,000 -130,000 -150,000
;Y>T/DK;%L;M&0>M& (Monthly Household Income)
PMNPM-N*IPN )+,.R M
NPM-N*P!)*MMMM"!#N PR
30,001-50,000 M (* 20.0) NPM-N*PPR
10,001-20,000 M (* 19.5) NPM-N*PR 20,001-30,000
M (* 17.5) NPM-N*PR 50,001-70,000 M (* 12.8)
NPM-N*! 10,000 M (* 9.3) NPM QS!PVWI
-N*IP-+,. z P (NP
N+! 2)
41
! "# $ % 2550
)#)*+*+,- ,. 2550
! 2 )*MMMM"-N*IPN
E[9:EJ786@67
30,001-50,000 M
10,001-20,000 M
20,001-30,000 M
50,001-70,000 M
! 10,000 M
70,001-90,000 M
150,000 M
90,001-110,000 M
110,001-130,000 M
130,001-150,000 M
(6)
5,600
5,570
4,993
3,646
2,655
1,789
1,642
1,319
795
573
28,582
20.0
19.5
17.5
12.8
9.3
6.3
5.7
4.6
2.8
2.0
100
?;:K:UL0;V$T & (Home Computer Ownership)
) )*MMMM"+O+*!M*
(* 85.0) QS! !,MMPM)+,.z M
)*MMMM"!+*!M*N)!)
(NPN+)t! 11 ! 3)
42 ! "# $ % 2550
)#)*+*+,- ,. 2550
)t! 11 )*MMMM"!M*
Have
85.0 %
-
Don't have
15.0%
! 3 N!M*,. 2548 ,. 2550
9659:@
*
2548
9
9
88.1 11.9
2550
9
9
85.0 15.0
?;:];%VKRM& (Mobile Phone Ownership)
)I*
P!I! )*MMMM"
M +,.RPNN,.**
N)*M
MMM"!
P!! N,U * 87.0 +IW!+,.
43
! "# $ % 2550
)#)*+*+,- ,. 2550
2548 )*M
P!!* 89.6 (NPN+)t! 12
! 4)
)t! 12 )*MMMM"
P!!,. 2550
Have
87.0%
-
Don't have
13.0%
! 4 )*MMMM"
P!!
9G756J:9:
*
2548
9
9
89.6
10.4
44 ! "# $ % 2550
2550
9
9
87.0
13.0
)#)*+*+,- ,. 2550
5\
+x+*I)*MMMM",.
R-N*+*NPM!+,. 2548 N-N*PNM#
N+*P,N*
, (demographic variable) -N* # P,!!
)x+*-N* I!PP -N* x+*I#,MMP
NW+
M#PMP,,UNPR
5: M,U O : M,U# #N!#! 20 ,.
## 20-29 ,. (QS! ,U#!!#N) ##
30 ,.
I9:577: M,U# I (-N*#w ,W "SItIPPN!z) I (-N*
ItIPPN!z)
EI67J: M,U# -N*! 5 !M
N -N* 5 !MN M-N*,U 2 # N
+*NPM-N* 5 !MN,UPMPR !,UNPM-N*
T!I)*MMMM"+,.R
PRR"M#P! SVxI)* M
MMM"PWNP-N*PRN 24 # N#WPVWI
# NPR
#! 1 (M<20Urb/a) #! 20 ,. +I
-N*P! 5 !MN
#! 2 (M<20Urb/b) #! 20 ,. +I
-N*P 5 ! MN
45
! "# $ % 2550
)#)*+*+,- ,. 2550
#! 3 (M<20Rur/a) #! 20 ,. I
-N*P! 5 !MN
#! 4 (M<20Rur/b) #! 20 ,. I
-N*P 5 ! MN
#! 5 (M20-29Urb/a) # 20-29 ,. +I
-N*P! 5 !MN
#! 6 (M20-29Urb/b) # 20-29 ,. +I
-N*P 5 ! MN
#! 7 (M20-29Rur/a) # 20-29 ,. I
-N*P! 5 !MN
#! 8 (M20-29Rur/b) # 20-29 ,. I
-N*P 5 ! MN
#! 9 (M≥30Urb/a) #PR 30 ,.ISR-, +I
-N*P! 5 !MN
#! 10 (M≥30Urb/b) #PR 30 ,.ISR-, +I
-N*P 5 !MN
#! 11 (M≥30Rur/a) #PR 30 ,.ISR-, I
-N*P! 5 !MN
#! 12 (M≥30Rur/b) #PR 30 ,.ISR -, I
-N*P 5 !MN
#! 13 (F<20Urb/a) O #! 20 ,. +I
-N*P! 5 !MN
#! 14 (F<20Urb/b) O #! 20 ,. +I
-N*P 5 ! MN
46 ! "# $ % 2550
)#)*+*+,- ,. 2550
#! 15 (F<20Rur/a) O #! 20 ,. I
-N*P! 5 !MN
#! 16 (F<20Rur/b) O #! 20 ,. I
-N*P 5 ! MN
#! 17 (F20-29Urb/a) O # 20-29 ,. +I
-N*P! 5 !MN
#! 18 (F20-29Urb/b) O # 20-29 ,. + I
-N*P 5 ! MN
#! 19 (F20-29Rur/a) O # 20-29 ,. I
-N*P! 5 !MN
#! 20 (F20-29Rur/b) O # 20-29 ,. I
-N*P 5 ! MN
#! 21 (F≥30Urb/a) O #PR 30 ,.ISR -, +I
-N*P! 5 !MN
#! 22 (F≥30Urb/b) O #PR 30 ,.ISR-, +I
-N*P 5 !MN
#! 23 (F≥30Rur/a) O #PR 30 ,.ISR -, I
-N*P! 5 !MN
#! 24 (F≥30Rur/b) O #PR 30 ,.ISR -, I
-N*P 5 !MN
M#,U 24 #NP "I
)*M+#-N* NPR
47
! "# $ % 2550
)#)*+*+,- ,. 2550
! 5 M#I)*MMMM" # -N* !
M<20Urb/a
M<20Urb/b
M<20Rur/a
M<20Rur/b
M20-29Urb/a
M20-29Urb/b
M20-29Rur/a
M20-29Rur/b
M>30Urb/a
M>30Urb/b
M>30Rur/a
M>30Rur/b
F<20Urb/a
F<20Urb/b
F<20Rur/a
F<20Rur/b
F20-29Urb/a
F20-29Urb/b
F20-29Rur/a
F20-29Rur/b
F>30Urb/a
F>30Urb/b
F>30Rur/a
F>30Rur/b
!z *
48 ! "# $ % 2550
(6)
28,257
1,544
542
511
90
2,601
2,987
903
122
1,373
932
407
119
2,503
781
804
98
4,583
2,652
709
145
1,654
1,074
533
84
506
100
5.46
1.92
1.81
0.32
9.20
10.57
3.20
0.43
4.86
3.30
1.44
0.42
8.86
2.76
2.85
0.35
16.22
9.39
2.51
0.51
5.85
3.80
1.89
0.30
1.78
)#)*+*+,- ,. 2550
#: *!z #I)*MMMM"!-"M#-N*PN #-+
24 #!PN-* !M#I*P+MMMM"PRR-M"*
!M)*MMMM",U#z * M #
O# 20-29 ,. +I-N*P! 5 !
MN (F20-29Urb/a) ,U#!)*M!#N N,U*
16.22 ## 20-29 ,. +I
-N*P 5 !MN (M20-29Urb/b) *10.57
# 20-29 ,. +I-N*P 5 !M
N (F20-29Rur/b) * 9.39 # # 20-29 ,.
+I-N*P! 5 !MN (M2029Urb/a) * 9.20 #O# 30 ,. I
-N*P 5 !MN (F>30Rur/b) ,U#!
)*M*!#NN,U* 0.30 IW!+,. 2548 # #!
20 ,. I-N*P 5 !MN
(M<20Rur/b) ,U#!)*M*!#N
!;97$?;^V?;SHTU&;V&W0 (Years on Internet)
)*MMMM"I*R+O (* 49.93) ,MW
+* 5 ,. ,MW++*
4 ,. - 5 ,. (* 8.32) ,MW+
+* 3 ,.- 4 ,. (* 7.85) ,MW+
+* 2 ,.- 3 ,. (* 7.06) ,MW+
49
! "# $ % 2550
)#)*+*+,- ,. 2550
+* 1 ,.- 2 ,. (* 5.68) NPM (NP
N+)t! 13)
)t! 13 )*MMMM",MW+*
*
Percent
60
49.93
50
40
30
14.89
20
10
2.87
3.41
*
6 N
6 N
-
1 ,.
5.68
7.06
7.85
8.32
1
,. -
2 ,.
2
,. -
3 ,.
3
,. -
4 ,.
4
,. -
5 ,.
0
5 ,.
-M
NI*P)*MMMM"! ##NP-N*
(-N*P 5 !MN) NP I)*! +*
5 ,. #!-N*! #!PNI
)*+* 5 ,. !#N O# 20-29 ,. -N*P 5 ! MN NPPM)+,.
2548
50 ! "# $ % 2550
)#)*+*+,- ,. 2550
! 6 ,MW+*
,MW+*
M<20Urb/a
M<20Urb/b
M<20Rur/a
M<20Rur/b
M20-29Urb/a
M20-29Urb/b
M20-29Rur/a
M20-29Rur/b
M>30Urb/a
M>30Urb/b
M>30Rur/a
M>30Rur/b
F<20Urb/a
F<20Urb/b
F<20Rur/a
F<20Rur/b
F20-29Urb/a
F20-29Urb/b
F20-29Rur/a
F20-29Rur/b
F>30Urb/a
F>30Urb/b
F>30Rur/a
F>30Rur/b
!z
<2 ,.
2-5 ,.
>5 ,.
11.96
10.3
5.9
20.5
4.6
10.7
2.7
10.1
5.3
17.3
4.5
12.9
9
13.1
5
25.8
9
10.8
3.3
13.5
2.9
12.7
7.1
20.7
11
19.6
23.23
13.7
10.4
19.7
12.1
18.7
17.0
17.1
16.1
19.9
19.7
18.4
17.7
18.5
10.3
21.7
10.0
30.3
28.0
33.6
39.3
31.4
28.8
25.1
22.1
27.0
49.93
43.7
48.4
51.9
58.3
49.6
56.8
62.6
67.4
54.9
59.2
68.5
68.4
33.3
40.7
45.9
46.8
48.2
69.8
45.9
54.5
42.9
47.1
55.9
61.5
48.4
51
! "# $ % 2550
)#)*+*+,- ,. 2550
#: PI+* W)*M"S,.!+*
+#)* MMMM"PRN#
KL:8S&?;SHTU&;V&W0 (Frequency of Use)
)*MMMM"!PM"!++*+O
(* 25.0) M#+*P!
P,N (Weekly Hours
of Use) 20 P! M#"!++*
P,N 5 .."S 10 .. N,U* 16.2 M# "!++*
P,N 3 ."S 5 .. (* 13.2) M#"!+
+*P,N 1 ."S 3 .. (* 11.8) M#
"!++*P,N 10 ."S 15 .. (*
11.3) QS!)-,.!) (NPN+)t! 14)
)t! 14 P!
!+*P,N
*
Percent
30
33.7
2547 (2004)
2548 (2005)
2550 (2007)
25.8
19.6
17.2
15.9
16.2 15.6
13.6
13.9
13.2
12.1 11.4
11.8
11.3 10.19.0
20
10
25.0
6.9
0.9 1.2 1.6
0
<=1
>1-3
>3-5
>5-10
52 ! "# $ % 2550
>10-15 >15-20
20+
P!
Hours
)#)*+*+,- ,. 2550
!)*MMMM",U#z M #!+* P,N#N-N*## 20-29 ,. !-N* +I (PR O) NPPR -N* )* !P+I-N*
P
*!+*)*!-N*! I
PRR !#)PO ! N+!
-,"SI*"SM QS!+I
,{OR*
! 7 P!
!+*P,N#
P!
+! *P,N <=1 >1-3 >3-5 >5-10 >10- >15Weekly Usage
15
20
20+
M<20Urb/a
M<20Urb/b
M<20Rur/a
M<20Rur/b
M20-29Urb/a
M20-29Urb/b
M20-29Rur/a
M20-29Rur/b
M>30Urb/a
M>30Urb/b
M>30Rur/a
M>30Rur/b
F<20Urb/a
F<20Urb/b
F<20Rur/a
F<20Rur/b
25.0
18.7
31.6
15.8
18.9
29.6
45.9
23.8
31.0
22.4
29.0
16.7
20.6
8.2
20.0
9.4
32.9
1.6
2.1
1.9
1.7
0.9
1.0
0.4
0.8
0.3
0.9
0.4
0.9
2.5
1.9
0.2
1.9
0.5
11.8
18.3
14.9
19.1
20.4
12.2
8.4
15.4
2.5
13.2
4.7
14.4
14.3
22.0
7.3
19.0
15.8
13.2
15.2
8.1
15.3
27.8
14.6
7.9
18.4
16.3
14.2
15.8
21.2
11.1
20.7
14.2
21.3
15.4
16.2
16.7
14.2
23.7
12.3
16.7
14.3
17.2
21.8
23.5
21.9
22.7
18.6
19.6
26.8
22.8
18.7
11.3
17.9
21.5
12.1
8.5
12.9
12.2
15.3
15.8
15.7
19.0
15.4
21.4
17.8
20.6
16.5
16.3
6.9
11.1
7.8
12.3
11.2
13.0
10.9
9.1
12.3
10.1
9.2
8.7
11.5
9.8
10.9
9.1
0.4
53
! "# $ % 2550
)#)*+*+,- ,. 2550
P!
+! *P,N <=1 >1-3 >3-5 >5-10 >10- >1515
20
Weekly Usage
F20-29Urb/a
F20-29Urb/b
F20-29Rur/a
F20-29Rur/b
F>30Urb/a
F>30Urb/b
F>30Rur/a
F>30Rur/b
!z
0.8
0.1
2.5
0
1.6
0.6
2.0
2.7
1.0
14.0
8.2
19.8
11.8
13.3
10.3
14.1
13.5
7.4
13.9
11.0
16.5
29.4
17.6
15.8
12.8
10.8
12.5
22.3
19.4
24.8
0
23.1
20.7
9.3
10.8
17
20+
15.1 8.8 25.1
13.2 9.6 38.5
11.6 9.1 15.7
11.8 17.6 29.4
13.9 10.4 20.1
14.2 10.7 27.7
26.4 8.9 26.5
27 2.7 32.5
14.2 9.9 38.0
#: PI+* W)*M"SP!
!+*
P,N#)*MMMM"PRN#
HLDLRS HTU&;V&W0:?7 > (Time of Use)
M"!PM+O+! *! #N
M )*MMMM"+O (* 34.7) M#!+*
!#N 20:01-24:00. +! *
*!#N * 04:01-08:00 . (* 0.8)
QS!PVW,U-,+NPPM,.*R
54 ! "# $ % 2550
)#)*+*+,- ,. 2550
)t! 15 )*MMMM"!+*
*
Percent
60
2547 (2004)
2548 (2005)
2550 (2007)
50
40
34.0
23.0 28.3
19.0 16.6
20.0 17.4 23.0
19.2
20
16.4
36.8
34.7
30
10
2.0
0
08:0112:00
12:0116:00
16:0120:00
20:0124:00
3.6
2.1 1.0 1.1 0.8
00:0104:00
Hours
04:0108:00
! 8 !+*!N# #
!+*
Time of Use
M<20Urb/a
M<20Urb/b
M<20Rur/a
M<20Rur/b
M20-29Urb/a
M20-29Urb/b
M20-29Rur/a
M20-29Rur/b
M>30Urb/a
08:0112:00
17.4
10.9
11.0
12.3
4.5
18.6
18.1
25.0
20.3
20.3
12:0116:00
28.3
13.3
7.5
18.7
14.9
22.1
21.2
24.9
32.0
28.0
16:0120:00
16.6
30.9
37.0
32.7
36.8
17.9
10.4
22.0
17.4
15.5
20:0124:00
34.7
41.0
39.6
30.0
39.7
36.7
45.9
24.7
27.7
34.2
00:0104:00
2.1
2.0
4.5
1.7
1.5
4.2
2.5
1.4
2.0
1.8
04:0108:00
0.8
0.9
0.4
4.6
2.6
0.5
1.9
1.1
0.7
0.2
55
! "# $ % 2550
)#)*+*+,- ,. 2550
!+*
Time of Use
M>30Urb/b
M>30Rur/a
M>30Rur/b
F<20Urb/a
F<20Urb/b
F<20Rur/a
F<20Rur/b
F20-29Urb/a
F20-29Urb/b
F20-29Rur/a
F20-29Rur/b
F>30Urb/a
F>30Urb/b
F>30Rur/a
F>30Rur/b
!z
08:0112:00
24.1
17.5
31.0
13.2
1.3
15.2
0.0
22.0
20.3
20.7
21.6
28.3
32.6
19.8
44.4
20.2
12:0116:00
17.8
15.2
11.9
19.4
10.1
19.9
50.0
16.2
28.0
30.5
24.3
26.1
24.8
15.7
27.8
23.1
16:0120:00
12.3
17.5
14.3
31.6
36.7
35.1
16.7
17.0
15.5
18.0
24.3
16.4
15.5
15.7
0.0
15.7
20:0124:00
42.6
42.4
40.5
34.0
50.6
28.1
33.3
37.8
34.2
28.9
27.0
26.5
23.9
43.8
27.8
36.7
00:0104:00
1.0
4.3
0.0
1.7
1.3
1.2
0.0
5.9
1.8
1.0
0.0
1.3
1.0
4.1
0.0
2.0
04:0108:00
2.3
3.1
2.4
0.2
0.0
0.6
0.0
1.1
0.2
1.0
2.7
1.4
2.3
0.8
0.0
2.3
#: PI+* W)*M"S!+*
!#N#)* MMMM"I*R#
!;U:^?;SHT#?Q0R978& (Point of Access)
)*MMMM"!PM,W+* "! M# +*!M*!N# T! *N,U,W
+** 47.9 I+* "!z PRN -N*+*! (* 38.6) "+*M
(* 7.8) QS!,U! P+* "+*M
56 ! "# $ % 2550
)#)*+*+,- ,. 2550
(Internet Cafe) +,.R!ISR,.!* IW!+*
"SVN!!MPM),. 2548 (NP
N+)t! 16)
)t! 16 ,W+*"!
*
Percent
66.7
70
60
50
2547 (2004)
2548 (2005)
2550 (2007)
47.9
44.5
38
40
40.8
38.6
29.1
30
20
25.3
12.3
4.2
10
4.8
7.8
0.5 2.9 1.7
0
M*
Home
! Office
"SV School
*M
Internet Café
!z Others
!##M)*+*
*++*
M! *!#N *++*! ISR!#!ISR )+* *!+*"M !#N O #* 20 ,. I -N*P
N 5 !M RI*P,S! -
57
! "# $ % 2550
)#)*+*+,- ,. 2550
PIPN+*"!z
(NPN+! 9)
#)*!+
! 9 ,W+*"!#
"!
Point of Access
M<20Urb/a
M<20Urb/b
M<20Rur/a
M<20Rur/b
M20-29Urb/a
M20-29Urb/b
M20-29Rur/a
M20-29Rur/b
M>30Urb/a
M>30Urb/b
M>30Rur/a
M>30Rur/b
F<20Urb/a
F<20Urb/b
F<20Rur/a
F<20Rur/b
F20-29Urb/a
F20-29Urb/b
F20-29Rur/a
F20-29Rur/b
F>30Urb/a
F>30Urb/b
M* ! "SV *M ! z
Home Office
School
Others
Internet Cafe'
47.9
60.2
70.3
52.1
68.0
38.7
45.8
34.4
26.8
44.5
47.7
57.1
44.0
50.8
69.5
57.5
63.0
35.8
33.7
35.2
35.4
41.5
37.7
38.6
2.9
0.7
3.7
2.3
41.6
36.8
37.9
44.1
52.5
50.0
40.0
51.8
0.2
0.1
0.4
0.9
43.3
51.2
41.8
45.0
55.7
60.0
58 ! "# $ % 2550
4.2
28.1
20.4
31.6
21.9
13.1
12.2
19.4
20.3
0.5
1.0
1.2
3.4
30.5
22.7
31.0
10.2
15.0
9.3
18.6
15.2
0.5
0.3
7.8
8.2
6.5
10.7
7.0
6.4
4.9
8.0
8.3
2.1
0.8
1.6
0.8
18.2
7.3
10.5
25.6
5.5
5.5
4.2
4.1
2.1
1.5
1.7
0.6
2.1
1.9
0.8
0.2
0.3
0.3
0.5
0.4
0.4
0.1
0.0
0.3
0.4
0.6
0.3
0.4
0.3
0.2
0.3
0.2
0.5
)#)*+*+,- ,. 2550
"!
Point of Access
F>30Rur/a
F>30Rur/b
M* ! "SV *M ! z
Home Office
School
Others
Internet Cafe'
56
53.4
40.9
45.1
2.4
0.7
0.3
0.8
0.4
0.0
#: PI+T!*I,W+*+"!
IM## N"M-N* 1 I*
?;HM:0U&;V&W0 (Type of Internet Access)
)*MMMM"!M#+*!M*
11,643 +O!),UPM)*+*M
W(ISP) (* 64.3) M#+*|
)MPOI "SV (* 25.5) M#+*
|)MPO I+MP (* 10.2)
NPM (NPN+! 10)
! 10 )*MMMM"!
J:
(6)
,UPM)*+*MW (ISP)
+*|)MPOI
"SV
+*|)MPOI+
MP
7,491
64.3
2,964
25.5
1,188
11,643
10.2
100.00
59
! "# $ % 2550
)#)*+*+,- ,. 2550
;!Q$$?;/T8@DU&;V&W0 (Mode of Connectivity)
I*M#,MMNI*!!+*
M!#N +OM#+*M ADSL N,U* 36.8 QS! N*
PM),. 2548 M#+*M)MM Network/LAN
I!/"SVN,U* 16.9 M#+*MM Dial Up (
N
N#
P) * 14.3 IW!* 2.8 M#+*M
)
P!! !* 2.0 M#+*M-
M)N (NPN+)t! 17) PRR!N,UPN*
-N* )
NPNN+,. z N
+*)+* *+*!ISR !
#* M )*MMMM"+O!+*M
!MM ADSL #!+I
60 ! "# $ % 2550
)#)*+*+,- ,. 2550
)t! 17 ,MMI*"S
)I!/"SV
Office/Schoolks leased line
16.9
17.8
31.5
M)
P" 0.82.8
Mobile Internet 0.7
2550 (2007)
2548 (2005)
2547 (2004)
2.0
M)N 0.9
Sattellite 1.1
1.8
1.2
M Cable modem 1.2
36.8
M ADSL
19.3
43.1
1.5
M ISDN 1.5
2.6
14.3
Dial Up
-M
Donkt know
0
30.9
39.9
23.8
3.8
3.7
10
20
*
Percent
30
40
61
! "# $ % 2550
50
)#)*+*+,- ,. 2550
! 11 ,MMI*"S
,MMI*"S
Mode of Connectivity*
1
2
3
4
5
6
7
8
Dial ISDN ADSL Cable Sattellite Mobile LAN Dont
up
modem
Phone
know
M<20Urb/a
M<20Urb/b
M<20Rur/a
M<20Rur/b
M20-29Urb/a
M20-29Urb/b
M20-29Rur/a
M20-29Rur/b
M>30Urb/a
M>30Urb/b
M>30Rur/a
M>30Rur/b
F<20Urb/a
F<20Urb/b
F<20Rur/a
F<20Rur/b
F20-29Urb/a
F20-29Urb/b
F20-29Rur/a
F20-29Rur/b
F>30Urb/a
F>30Urb/b
F>30Rur/a
F>30Rur/b
14.3 1.5 36.8 1.8
10.5
12.3
15.3
12.3
27.8
29.1
16.3
15.2
9.3
11.8
14.7
16.8
7.9
8.1
16.3
17.3
13.2
15.6
10.0
9.8
14.2
13.1
14.6
12.1
1.6
1.5
1.6
1.9
1.2
2.3
1.8
0.4
2.1
1.7
1.8
2.8
0.3
0.6
1.9
1.4
2.1
1.8
1.9
1.5
0.2
0.9
1.0
1.2
27.2
31.1
19.2
30.3
36.5
38.2
31.4
38.2
69.2
71.8
29.0
35.2
31.0
32.4
19.2
22.2
69.9
72.8
24.1
21.7
50.2
48.1
28.0
21.6
62 ! "# $ % 2550
2.9
1.5
3.1
1.8
1.1
0.7
0.9
0.0
1.1
0.4
0.8
0.0
3.7
1.7
3.9
0.0
2.1
1.2
2.4
2.3
2.0
1.5
3.9
0.0
2.0
1.9
1.9
2.7
3.1
2.3
0.2
3.4
2.9
4.8
3.3
3.8
4.6
0.6
1.4
0.8
1.7
1.3
0.6
1.5
2.3
0.8
0.3
1.2
0.8
2.8 16.9 23.8
4.7
3.3
1.5
5.0
2.5
2.2
2.4
7.1
2.4
2.8
2.3
1.7
1.9
2.1
1.6
1.3
2.5
1.8
2.8
2.1
3.4
4.5
2.5
1.6
26.8
20.0
37.5
28.6
21.6
14.6
22.8
40.0
20.8
13.5
28.9
12.5
16.0
11.9
8.9
5.3
16.7
17.8
14.8
10.0
9.4
5.6
10.3
4.7
23.7
20.4
29.7
22.1
18.7
17.0
17.1
16.1
19.9
19.7
18.4
17.7
18.5
20.3
21.7
20.0
30.3
28.0
33.6
29.3
31.4
28.8
25.1
22.1
)#)*+*+,- ,. 2550
1
2
3
4
5
6
7
8
Dial ISDN ADSL Cable Sattellite Mobile LAN Dont
up
modem
Phone
know
!z
16.0 1.8 21.3 3.2
1.7
3.5 1.2 27.0
# W)*M",tII*"SN
PN)*MMMM"#
*1. dial up (
N
N#
P) 2. M ISDN 3. M ADSL
4. M Cable modem 5. M)N 6. M)
P"
7. M)MM Network/LAN I!"SV 8. -M
!N*,MM+N
,MMI*"S
Mode of Connectivity*
$;b;VSHT (Browser)
)* MMMM"+O (* 92.3) M#+*MQ
Internet Explorer !#N QS! )-,.!) M#
Mozilla (* 3.7) Text Mode Browser Lynx, PDA,
P!! (* 1.0) M# Netscape Navigator (* 0.6)
NPM PR P-M # -N* "!
+*MQ+N (NPN+)t! 18)
63
! "# $ % 2550
)#)*+*+,- ,. 2550
)t! 18 MQ!+*
*
Percent
100 92.892.3
2548 (2005)
80
2550 (2007)
60
40
20
0
0.4
0.6
3.1
3.7
Explorer Netscape Mozilla
0.8
0.5 0.4
0.5
1.9 1.3
1.0
0.6
Opera
Safari
Text
Mode
Others
MQ
Browser
?U#?;;:?;SHTD&U&;V&W0 (Internet Activities)
!M"!PM!M!#N
)*M
MMM"M#!!#N -N* *I* (*
22.9) PMN (* 20.5) (*
9.8) NPM ,U! P *I*,U!)*+*
ISR,.!) N),. 2548 )*MMMM"M#
PMN,U!+*!#N PR |{
)
*ISRPN!MPM,.!)
64 ! "# $ % 2550
)#)*+*+,- ,. 2550
)t! 19 !M!#N
20.5
E-mail
22.9
22.8
*I*
8.6
13.6
9.8
NI
NN+MMN
3.5
4.4
/* *)
4.7
3.8
24.2
13.6
8.9
8.6
1.9
2
2.2
1.8
1.3
1.1
N
NQ|
|{-
*M-QI
*
1.3
0.7
N
N
1.5
0.7
N
N/t/
1.4
0.6
2550
IMMN/-N/! M
1.1
0.5
2548
N
N
1.1
0.4
,ISRM
0.8
0.3
-)
0.9
0.2
P)
0.7
0.1
,#-)
0.7
0.1
!z
0.7
0
*
Percent
4.3
5
10
15
20
25
30
65
! "# $ % 2550
)#)*+*+,- ,. 2550
! 12 !M!#N#
#
!
,tI!!#N (Top Activity on Internet)*
1
2
3
4
5
6
7
8
9
10 11 12
13
20.5 8.6 3.5 8.9 22.9 1.3 9.8 1.1 1.9 1.5 1.4 0.9 2.2
14
15 16 17 18
19
20
4.7 0.7 0.7 1.3 1.1 0.8 4.3
1
31.1 10.0 3.2 6.3 11.3 1.2 11.1 1.4 3.7 0.8 1.6 0.7 2.1
2.8 0.7 0.2 1.6 1.4 0.6 4.9
2
36.5 13.5 3.9 13.5 6.8 0.0 17.4 2.4 4.3 1.0 0.4 0.9 4.1
3.3 0.7 0.2 2.9 2.4 0.2 5.5
3
34.0 11.1 4.7 9.4 18.8 2.7 10.7 2.3 4.6 0.9 0.9 1.3 1.0
1.5 0.5 1.0 2.1 2.3 0.9 2.8
4
50.0 5.0 3.4 9.1 14.0 0.0 13.6 5.3 3.3 0.0 0.0 0.0 1.3
2.4 0.0 1.8 1.5 5.3 0.0 5.3
5
25.8 10.8 5.8 10.5 19.0 1.1 2.7 1.5 1.3 1.2 1.5 0.8 1.3
2.7 0.6 0.4 0.7 1.5 0.9 5.2
6
20.9 11.0 5.4 10.7 20.0 0.5 10.3 1.2 1.1 0.7 1.6 0.4 1.0
6.6 0.8 1.0 1.5 1.2 0.5 6.4
7
22.2 12.2 4.6 11.1 26.3 1.1 3.5 0.9 2.3 2.0 1.6 2.4 1.8
2.8 0.6 0.9 1.3 0.9 2.2 4.6
8
40.0 14.7 5.4 20.0 22.8 0.0 8.5 0.0 3.2 3.3 1.1 0.0 2.0
5.5 0.0 0.0 0.8 0.0 4.5 3.3
9
13.5 8.6 2.7 8.8 26.6 1.0 6.5 1.5 0.6 1.3 2.1 0.8 2.5
2.2 0.7 1.3 0.5 1.5 1.0 3.5
10
9.4
9.7 2.1 8.1 25.7 0.6 7.5 0.9 0.6 1.2 1.7 0.5 1.2 10.5 1.0 0.9 1.2 0.9 0.9 4.0
11 11.8 8.5 3.6 8.8 29.2 1.8 2.5 2.7 0.5 0.8 1.8 4.5 1.3
4.3 0.8 1.1 1.1 2.7 2.1 3.4
12 14.3 11.4 0.9 14.3 23.1 0.9 5.4 3.7 0.0 0.0 2.8 0.9 1.7
8.8 0.0 0.9 1.7 3.7 4.6 8.3
13 24.1 7.5 2.3 8.0 21.7 1.9 22.2 0.5 3.3 0.8 1.4 0.8 1.4
1.0 0.8 0.2 2.0 0.5 0.9 6.1
14 26.1 6.6 2.6 8.7 15.8 0.0 18.8 0.5 4.1 1.2 0.2 1.5 4.3
2.0 0.9 0.5 1.3 0.5 0.4 6.6
15 26.1 9.9 3.0 4.3 29.9 4.0 19.0 1.6 4.0 1.2 0.9 2.8 1.0
2.8 0.8 0.3 3.5 1.6 0.6 5.2
16 24.1 9.8 3.3 5.6 21.7 0.0 14.5 1.7 3.3 0.0 0.0 0.0 1.8
8.3 1.7 0.0 3.7 1.7 0.0 8.3
17 17.7 8.1 3.4 6.0 24.3 1.0 17.9 0.4 1.1 1.0 1.5 0.6 7.4
7.3 0.8 0.4 2.3 0.4 0.4 4.2
18 17.5 6.1 3.2 4.5 21.9 0.5 9.0 0.6 0.8 1.4 1.8 0.1 2.4
4.2 0.5 0.7 2.3 0.6 0.7 4.9
19 23.9 9.4 3.8 2.2 29.6 1.0 6.5 0.6 1.7 1.4 1.2 3.1 3.8
6.3 1.1 0.5 1.7 0.6 1.5 3.0
20 12.5 6.7 4.4 12.5 19.1 0.7 8.6 0.0 2.2 3.5 2.6 1.8 3.7
7.9 0.8 1.5 3.4 0.0 1.8 4.6
21 15.3 7.0 1.8 5.6 30.7 2.6 7.5 1.2 1.3 1.8 1.9 0.6 2.3
9.8 0.8 1.5 3.2 1.2 0.5 1.9
22 11.9 6.7 1.7 9.5 27.7 1.1 4.6 1.0 1.0 1.5 2.7 0.4 1.4
5.4 0.4 0.5 3.0 1.0 0.7 2.2
23 40.0 8.7 2.8 10.0 30.6 2.9 4.3 1.6 0.9 0.7 1.9 3.5 4.4
9.1 1.6 2.0 2.9 1.6 0.8 3.6
24 50.0 7.7 3.9 9.8 27.6 0.0 5.9 1.3 0.0 1.4 1.4 0.0 1.4
9.8 2.6 2.6 3.1 1.3 1.4 1.3
66 ! "# $ % 2550
)#)*+*+,- ,. 2550
#: * 1. -,VW (e-mail) 2. (Chat) 3. N
+MMN (Web Board) 4. NI (News, Timely Report) 5. *I*
(Information Search) 6. * (Shopping) 7. (Games) 8. N
N
(Downloads Games) 9. N
NQ| (Downloads Software) 10. N
N
(Downloads Music) 11. N
N/t/ (Downloads
Series/Movie/Anime) 12. -) (Online T.V.) 13. |{
- (Online Music) 14. **) (e-learning) 15. ,#
-) (Video Conference) 16. P) (VoIP) 17.
*M-QI (website) 18. IMMN -N! MM 19. ,/t"
ISRM (Upload Photo) 20. !z (Others)
?U#?;;:$&U&;V&W0;!Q$$0Dd
"! +*PM+NM* N)*M
"M-N*S! I* !N,UPN)*M
MMM"PRN#z PR 24 # I*!+NPR
1. *I* (Information Search) ,U!M
,UPNPM 1 N!W#M)*+*M
*I*PR ,U#)* O#)* #!+*
M!#N #)*O# 30 ,. P+I
-N*MPT!N! 5 !M (* 30.7)
67
! "# $ % 2550
)#)*+*+,- ,. 2550
*
Percent
40
)t! 20 PN)*!+*!*I*#
30.6
29.9
29.2
29.6 30.727.7
26.625.7
23.1
20.0
24.3
22.8
21.7 21.9
21.7
18.8 19.0
19.1
15.8
16.3
14.0
30
20
10
11.3
6.8
M<20Urb/a
M<20Urb/b
M<20Rur/a
M<20Rur/b
M20-29Urb/a
M20-29Urb/b
M20-29Rur/a
M20-29Rur/b
M>30Urb/a
M>30Urb/b
M>30Rur/a
M>30Rur/b
F<20Urb/a
F<20Urb/b
F<20Rur/a
F<20Rur/b
F20-29Urb/a
F20-29Urb/b
F20-29Rur/a
F20-29Rur/b
F>30Urb/a
F>30Urb/b
F>30Rur/a
F>30Rur/b
0
2. -,VW (e-mail) ,U!-N*PM
)*+*,UPNPM 2 N)*MRN,U*
20.5 I)*MMMM"PRN QS!+*PPM*I*
N#PN+*O
)t! 21 PN)*!+*!PM--,VW #
*
Percent
50
40
30
20
10
50.0
50.0
40.0
40.0
36.5
34.0
31.1
25.8
22.2
20.9
26.1
24.1 26.1 24.1
13.5 11.814.3
9.4
23.9
17.5
17.7
15.3
12.5 11.9
M<20Urb/a
M<20Urb/b
M<20Rur/a
M<20Rur/b
M20-29Urb/a
M20-29Urb/b
M20-29Rur/a
M20-29Rur/b
M>30Urb/a
M>30Urb/b
M>30Rur/a
M>30Rur/b
F<20Urb/a
F<20Urb/b
F<20Rur/a
F<20Rur/b
F20-29Urb/a
F20-29Urb/b
F20-29Rur/a
F20-29Rur/b
F>30Urb/a
F>30Urb/b
F>30Rur/a
F>30Rur/b
0
68 ! "# $ % 2550
)#)*+*+,- ,. 2550
3. (Game) )*MMMM"! M#I*-,+* !+O,U##,W 20 ,. !NP
!#NPRO PR PM
*
N#!!ISR O
)t! 22 PN)*!+*!#
*
Percent
30
22.2
20
10
18.8 19.0 17.9
14.5
17.4
11.1
13.6
10.7
10.3
2.7
3.5
8.5
6.5
9.0
7.5
5.4
2.5
8.6
6.5
7.5
4.6 4.3 5.9
M<20Urb/a
M<20Urb/b
M<20Rur/a
M<20Rur/b
M20-29Urb/a
M20-29Urb/b
M20-29Rur/a
M20-29Rur/b
M>30Urb/a
M>30Urb/b
M>30Rur/a
M>30Rur/b
F<20Urb/a
F<20Urb/b
F<20Rur/a
F<20Rur/b
F20-29Urb/a
F20-29Urb/b
F20-29Rur/a
F20-29Rur/b
F>30Urb/a
F>30Urb/b
F>30Rur/a
F>30Rur/b
0
4. NI (News, Timely Report) )*MMMM"! M#
I*-,+* !NIPR R
O ## 20-29 ,. I-N*
P,U#!R#!z
69
! "# $ % 2550
)#)*+*+,- ,. 2550
)t! 23 PN)*!+*+NI#
*
Percent
20
20.0
14.3
13.5
15
11.1
9.4 9.110.5 10.7
10
8.8 8.1 8.8
6.3
12.5
8.7
9.5
8.0
5
4.3
5.6 6.0 4.5
10.0
9.8
5.6
2.2
M<20Urb/a
M<20Urb/b
M<20Rur/a
M<20Rur/b
M20-29Urb/a
M20-29Urb/b
M20-29Rur/a
M20-29Rur/b
M>30Urb/a
M>30Urb/b
M>30Rur/a
M>30Rur/b
F<20Urb/a
F<20Urb/b
F<20Rur/a
F<20Rur/b
F20-29Urb/a
F20-29Urb/b
F20-29Rur/a
F20-29Rur/b
F>30Urb/a
F>30Urb/b
F>30Rur/a
F>30Rur/b
0
5. (Chat) N*#)* M#+*!
-# )*O N#)*# 20-29 ,. I-N*P,U#!NP!#N
)t! 24 PN)* !+*!-#
*
Percent
20
13.5
10
10.811.0
11.1
10.0
14.7
12.2
11.4
8.6
9.7 8.5
7.5 6.6
5.0
9.9 9.8
8.1
9.4 6.7
6.1
7.0 6.7
8.7 7.7
70 ! "# $ % 2550
F>30Rur/a
F>30Rur/b
F>30Urb/a
F>30Urb/b
F20-29Rur/a
F20-29Rur/b
F20-29Urb/a
F20-29Urb/b
F<20Rur/a
F<20Rur/b
F<20Urb/a
F<20Urb/b
M>30Rur/a
M>30Rur/b
M>30Urb/a
M>30Urb/b
M20-29Rur/a
M20-29Rur/b
M20-29Urb/a
M20-29Urb/b
M<20Rur/a
M<20Rur/b
M<20Urb/a
M<20Urb/b
0
)#)*+*+,- ,. 2550
6. /* *) (e-learning) )*M
MMM"! M#+*!*/*)
PR ONP I*P
* #!# 30 ,. ,U#!/* *
)#!z
*
Percent
15
)t! 25 PN)*!+*!**)
#
10.5
10
6.6
5
9.8
8.8
2.8 3.3
1.5
7.3
5.5
1.0 2.0
2.2
9.1
9.8
5.4
4.2
4.3
2.8
2.4 2.7
8.3
7.9
6.3
2.8
F>30Rur/a
F>30Rur/b
F>30Urb/a
F>30Urb/b
F20-29Rur/a
F20-29Rur/b
F20-29Urb/a
F20-29Urb/b
F<20Rur/a
F<20Rur/b
F<20Urb/a
F<20Urb/b
M>30Rur/a
M>30Rur/b
M>30Urb/b
M>30Urb/a
M20-29Rur/a
M20-29Rur/b
M20-29Urb/a
M20-29Urb/b
M<20Rur/a
M<20Rur/b
M<20Urb/a
M<20Urb/b
0
71
! "# $ % 2550
)#)*+*+,- ,. 2550
!"ef$#??;SHTD&U&;V&W0 (Perceived Problems Concerning the
Internet)
"!PM,{OPO!M+* (M-N*
S!I*- 3 I*) M ,{O!PM-PP,U,{O!
)*MMMM"PO!#N+,.R (* 62.7) -N*
,{O!PM*I! (* 54.9) PR)
+,.,R {O!)*MMMM"+*PO,UNPM ,{O
P!#
N+* ,U! (* 42.6) QS! ,U
,N,{O!)*MMMM"+*PO!ISR!)
(NPN+)t! 26)
72 ! "# $ % 2550
)#)*+*+,- ,. 2550
)t! 26 ,{O!POM
Problems
-P Virus
*I! Speed
P!# Pornography
I Junk Mail
+*"*M Impolite
t+* Expenses
!"II* Data Integrity
I
I*/M##I* Hacking
55.3
54.9
54.9
55.2
36.9
24.8
37.4
28.5
42.6
42.5
35.1
33.6
17
19.6
23.4
25.9
25.6
13.2
16.3
31.9
31.8
23.7
30.8
23.1
14.4
34.4
26.5
18.8
NJM# Privacy
!"-N*IMI Network Reliability
IN%!M#PN Lack of Law for web-based
+M-Q Difficulty in Web Search
+*!
VWI* Commercial Use of Internet
!"I- Lack of Confidence on On-line Payment
,{OtV Language
NNPPJ+ Social Isolation
62.7
66.3
18.4
23.1
17.8
8.0
6.3
17.9
2550
16.8
17.1
6.2
5.9
2548
2547
17.1
17
16.1
2.2
6.5
3.6
2.0
6.4
3.9
N"PsJ Cultural Dominance
N+P Digital Divide
NM!
N Domain Name Registration
!z Others
1.6
5.1
3.8
0.7
3
0.8
1.2
0
*
Percent
3.7
10
20
30
40
50
60
70
73
! "# $ % 2550
)#)*+*+,- ,. 2550
! 12 ,{O!POM#
,{O
Perceived
Problems
M<20Urb/a
M<20Urb/b
M<20Rur/a
M<20Rur/b
M20-29Urb/a
M20-29Urb/b
M20-29Rur/a
M20-29Rur/b
M>30Urb/a
M>30Urb/b
M>30Rur/a
M>30Rur/b
F<20Urb/a
F<20Urb/b
F<20Rur/a
F<20Rur/b
F20-29Urb/a
F20-29Urb/b
F20-29Rur/a
F20-29Rur/b
F>30Urb/a
F>30Urb/b
F>30Rur/a
F>30Rur/b
1
2
3
4
5
6
7
8
9
10
11
8.0
6.3
13.5
9.4
0.0
10.5
10.7
11.1
20.0
8.8
8.1
8.8
14.3
8.0
8.7
4.3
0.0
6.0
4.5
2.2
12.5
5.6
9.5
10.0
0.2
54.9
61.5
60.2
53.0
55.4
57.8
58.5
49.0
52.2
49.2
66.8
50.0
55.1
65.8
65.6
59.1
56.4
66.3
61.5
53.3
55.3
73.3
65.6
45.6
52.8
31.8
28.5
22.9
29.1
16.7
23.0
17.5
26.1
13.7
26.7
21.9
28.2
18.4
41.6
36.3
37.6
32.8
39.1
33.1
38.7
40.0
39.9
38.1
41.0
38.5
34.4
23.7
25.6
20.4
22.2
33.4
34.1
32.5
30.4
38.3
34.3
34.0
39.3
26.5
31.8
14.3
36.4
35.0
38.7
40.5
45.5
39.7
40.1
45.5
46.9
30.8
35.7
19.1
57.0
55.4
22.1
15.9
39.6
38.2
25.5
25.1
43.5
32.4
45.0
32.7
56.7
51.7
31.0
27.9
42.6
37.2
30.1
26.4
44.4
39.4
42.6
31.0
41.5
31.5
40.0
42.9
45.8
39.9
48.4
45.4
49.8
39.5
41.2
30.7
36.3
26.2
44.3
45.1
47.4
41.5
43.0
46.6
51.3
36.6
50.0
23.4
24.5
24.4
22.6
26.7
25.9
26.4
27.5
23.2
27.4
23.6
21.0
22.8
24.6
23.1
21.0
16.4
28.7
25.3
27.5
26.7
26.2
25.2
29.5
14.1
31.9
14.2
6.6
18.8
10.0
31.8
25.2
39.3
28.6
29.8
32.6
21.9
37.8
21.7
6.3
19.5
16.7
40.4
35.0
45.3
35.1
37.6
43.7
31.7
44.4
35.1
28.3
19.6
35.2
40.0
34.9
29.6
45.8
25.0
37.7
32.5
43.3
28.9
35.2
24.1
50.0
33.3
34.9
31.2
48.0
35.1
34.7
34.6
47.9
50.0
16.8
7.9
28.6
5.4
12.9
12.9
23.2
6.9
10.9
14.8
17.6
10.2
12.5
14.0
5.9
11.1
12.0
22.1
30.6
14.8
10.0
21.1
35.3
6.9
33.3
1.6
10.2
2.9
5.4
0.0
2.3
0.0
2.0
10.0
1.0
0.6
1.2
0.0
2.0
0.0
3.7
0.0
3.9
3.5
1.9
0.0
0.6
0.9
0.2
0.4
12 13
37.4
40.7
42.1
37.9
45.5
38.7
36.3
40.3
41.2
32.6
27.2
35.8
36.1
45.5
47.3
48.6
50.0
39.2
38.3
44.2
46.4
30.2
27.9
40.6
42.9
62.7
50.7
62.5
43.4
66.7
65.5
62.3
57.8
60.0
64.4
68.1
67.7
76.1
60.7
73.9
39.1
64.1
60.3
45.7
65.6
62.5
61.4
62.9
51.0
60.0
14
15
16
17
18
19
2.2
11.0
17.1
5.4
28.6
4.9
5.1
2.0
10.0
3.3
5.3
6.0
0.0
6.0
11.8
7.4
0.0
1.8
2.8
0.0
0.0
1.2
6.9
10.3
0.0
2.0
2.7
3.1
2.3
0.0
3.4
2.9
4.8
3.3
3.8
1.9
1.9
4.6
0.6
1.4
0.8
1.7
1.3
0.6
1.5
2.3
0.8
0.3
1.3
0.0
6.2
9.2
7.3
10.3
8.3
6.2
5.5
7.0
1.1
6.2
3.8
5.6
7.0
8.4
11.2
10.1
14.8
5.7
5.6
6.2
6.7
5.8
3.6
5.9
5.1
0.7
0.7
0.7
0.5
0.0
0.6
0.8
0.6
0.0
0.7
1.0
0.8
0.0
0.8
0.9
0.8
1.7
0.8
0.5
1.1
0.8
0.8
0.4
1.6
2.6
5.9
10.8
7.9
6.7
8.3
6.4
4.3
7.7
6.3
4.6
4.8
8.7
2.6
5.7
6.4
6.4
9.8
3.9
4.3
4.3
1.5
2.9
3.0
3.4
6.4
18.4
13.4
14.6
13.2
6.7
20.0
23.7
21.4
22.1
21.7
27.0
18.7
23.7
11.8
14.2
9.4
11.5
17.5
22.0
15.6
14.8
18.4
23.7
16.5
16.7
#: PI+* W)*M,{O+I*
)*MMMM"PRN# (-N* 1 M) N! 1= +M-Q (Difficulty in Web Search) 2= *I! (Speed)
74 ! "# $ % 2550
)#)*+*+,- ,. 2550
3= ! "-N*IMI (Network Reliability) 4= !"I
I* (Data Integrity) 5= IN%!M#PNPM
(Lack of Law for web-based business transaction) 6= P!#
(Pornography) 7= +*"* M (Impolite/Inappropriate Content) 8= I
I*/M##I* (Hacking) 9= t+* (Expenses) 10= +*
!
VWI* (Commercial Use of Internet) 11= N
+P (Digital Divide) 12= I (Junk Mail) 13= -P (Virus) 14= N
NPPJ+ (Social Isolation) 15= N"PsJ (Cultural
Dominance) 16= ,{OtV (Language) 17= NM!
N (Registration
Domain Name) 18= ! "IMMPMMM- (Lack of
confidence on On-line payment) 19= NJM# (Privacy)
!N,{O! MM #
P I*!+
1. -P (Virus) #)*
*,{OR ,U,{OPO
z PM#)*O NT#!-N*P 5 !
MNPM#!,NR ,U,{O!PO! #N #
)*# 30 ,. !PI -N*P 5
!MN N,UPN* 76.1
75
! "# $ % 2550
)#)*+*+,- ,. 2550
)t! 27 PNI)*!M-P,U,{OPO#
*
Percent
80
76.1
70
66.7
65.5 62.3
60.0
57.8
62.5
60
50
68.1 67.7
64.4
73.9
64.1
60.7
65.6
60.3
62.5
62.9
61.4
60.0
51.0
50.7
45.7
43.4
39.1
40
M<20Urb/a
M<20Urb/b
M<20Rur/a
M<20Rur/b
M20-29Urb/a
M20-29Urb/b
M20-29Rur/a
M20-29Rur/b
M>30Urb/a
M>30Urb/b
M>30Rur/a
M>30Rur/b
F<20Urb/a
F<20Urb/b
F<20Rur/a
F<20Rur/b
F20-29Urb/a
F20-29Urb/b
F20-29Rur/a
F20-29Rur/b
F>30Urb/a
F>30Urb/b
F>30Rur/a
F>30Rur/b
30
2. *I! (Speed) #)*O
*
,{OR,U,{OPO N#)*O# 30 ,. !
P+I -N*P! 5 !MN ,U#!
M,{OR ,U,{OPO!#N (* 73.3)
)t! 28 PNI)*!M*,U,{OPO#
*
Percent
70
61.5
60.2 55.457.8
53.0
50
73.3
66.3
65.6
65.6
65.8
59.156.4 61.5 55.3
55.1
52.8
53.3
50.0
45.6
66.8
58.5
52.2
49.0 49.2
76 ! "# $ % 2550
F>30Rur/a
F>30Rur/b
F20-29Urb/b
F20-29Rur/a
F20-29Rur/b
F>30Urb/a
F>30Urb/b
F<20Urb/a
F<20Urb/b
F<20Rur/a
F<20Rur/b
F20-29Urb/a
M20-29Rur/b
M>30Urb/a
M>30Urb/b
M>30Rur/a
M>30Rur/b
M<20Rur/a
M<20Rur/b
M20-29Urb/a
M20-29Urb/b
M20-29Rur/a
M<20Urb/a
M<20Urb/b
30
)#)*+*+,- ,. 2550
3. P!# (Pornography) N* #O
,NR,U,{OPO# M#
)*O# 30 ,. !P+I -N* P
5 !M,. ,U#!M,{OR ,U,{OPO!#N (*
51.3)
)t! 29 PNI)*!MP!#,U,{OPO
#
*
Percent
60
45.8
42.9 39.9
40.0
50
41.5
40
30
31.0
51.3
48.4 49.8
45.4
39.5
41.2
36.3
47.4
46.6
44.3 45.1
43.0
41.5
50.0
36.6
30.7
31.5
26.2
20
F>30Rur/a
F>30Rur/b
F>30Urb/b
F20-29Rur/b
F>30Urb/a
F20-29Urb/a
F20-29Urb/b
F20-29Rur/a
F<20Rur/a
F<20Rur/b
F<20Urb/b
M>30Rur/a
M>30Rur/b
F<20Urb/a
M>30Urb/a
M>30Urb/b
M20-29Rur/b
M20-29Urb/b
M20-29Rur/a
M<20Rur/a
M<20Rur/b
M20-29Urb/a
M<20Urb/a
M<20Urb/b
10
!;9>W&KL;Y>T;%$?;U#;^!g&RC>%$0T&d (Policy concerning the
Internet)
"!PM,N!-N*PMW,UNPM*z M
I (M-N* 1 I*) M ,N!)*M+O
W,UNPM ,N!-P PV
P!II (* 36.8) ,N!PO,UNPM
,N!PMP!"S (* 33.3) ,N!
77
! "# $ % 2550
)#)*+*+,- ,. 2550
,}P*-I,{OMO
(* 23.8) NPM
! 13 ,N!-N*PMW,UNPM*z
,N
Policy
M<20Urb/a
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
33.3 23.1 36.8 10.4 22.3 7.8 23.8 18.2 10.7 5.2 10.3 11.1 6.4 4.8 2.9 0.8 1.5 2.6
34.5 13.7 40.4 10.4 11.3 6.3 26.0 13.4 14.3 10.8 11.1 14.7 9.2 6.3 4.4 0.6 1.6 3.9
M<20Urb/b
50.0 10.4 50.4 5.9
8.6
3.9
0.2
0.4
2.9
M<20Rur/a
26.0 19.7 31.5 18.4 18.8 6.7 25.2 13.2 22.2 6.7 12.3 15.1 10.3 1.8
6.8
9.9 30.0 14.6 4.1
4.8
0.9
0.9
1.8
M<20Rur/b
43.1 12.1 39.7 8.6 14.0 3.6 16.7 6.7
3.5
7.9
9.8 15.4 7.3
8.3
0.0
5.0
0.0
0.0
0.0
M20-29Urb/a 42.9 18.7 45.2 8.3 19.0 7.2 23.9 20.0 7.7
8.3 10.5 0.0
6.4 10.8 14.1 6.2
4.3
3.4
0.9
1.5
1.2
M20-29Urb/b 57.3 17.0 50.7 5.8 20.0 7.1 25.1 23.7 3.5
4.3 11.7 12.3 5.5
7.1
3.5
0.5
1.6
2.0
M20-29Rur/a 34.0 17.1 19.9 13.4 26.3 6.6 24.1 21.4 9.8
7.7
9.1 20.0 7.0
5.0
5.2
2.2
1.6
1.0
M20-29Rur/b 51.6 16.1 53.7 5.3 22.8 8.8 21.1 22.1 5.3
6.3 14.3 10.0 1.1
0.0
3.2
4.5
1.1
1.0
32.4 19.9 34.3 12.4 26.6 11.7 21.4 21.7 15.3 4.6 11.1 10.9 6.2
5.5
2.1
1.0
2.1
2.3
M>30Urb/b
36.2 19.7 38.3 8.9 25.7 10.3 21.7 27.0 5.9
3.8
5.9
0.7
0.9
1.7
1.8
M>30Rur/a
25.1 18.4 41.4 10.1 29.2 5.7 15.6 18.7 19.7 8.7
8.1 11.8 5.6
3.6
1.5
2.1
1.8
1.2
M>30Rur/b
34. 0 17.7 35.4 3.6 23.1 10.0 17.5 23.7 8.0
7.0 12.5 0.0
F<20Urb/a
21.5 18.5 38.6 15.9 21.7 7.0 26.7 11.8 15.8 5.7
8.4
F<20Urb/b
27. 0 10.3 48.5 8.8 15.8 9.3 28.3 14.2 5.7
F<20Rur/a
14.6 21.7 33.2 8.9 29.9 8.5 24.5 9.4 26.1 6.4
8.0 13.0 10.1 3.7
F<20Rur/b
29.5 10.0 53.3 10.1 21.7 5.3 29.5 11.5 16.4 9.8
0.0
F20-29Urb/a
29.5 30.3 31.8 11.2 24.3 6.6 24.7 17.5 9.8
3.9
9.9 10.9 5.7
3.5
F20-29Urb/b
41.4 28.0 38.8 13.1 21.9 5.7 23.7 22.0 3.8
4.3
8.2
9.1
5.6
7.4
F20-29Rur/a
23.4 33.6 23.6 12.7 29.6 6.3 21.8 15.6 14.7 4.3
7.2
6.5
F20-29Rur/b
39.6 39.3 28.2 7.4 19.1 7.6 24.4 14.8 2.2
M>30Urb/a
4.8
8.2
8.8
2.6 11.1 0.0
4.6
2.8
1.4
4.0
3.0
0.9
1.4
6.0
6.4 11.5 0.0 11.2 0.2
4.8
0.4
0.2
2.3
4.7
0.6
0.9
2.1
4.9
0.0
0.0
2.0
2.3
0.4
1.5
3.9
2.4
0.7
1.8
3.5
6.2 20.0 3.0
8.9
7.1
0.0 14.8 4.7
1.5
1.2
3.7
1.5 10.4 25.0 6.7
4.1
3.7
1.8
2.6
0.0
F>30Urb/a
22.2 31.4 23.0 16.1 30.7 7.2 20.7 18.4 17.6 2.9 10.7 13.9 5.8
2.6
2.2
0.5
1.9
1.8
F>30Urb/b
32.8 28.8 27.4 4.5 27.7 7.2 22.3 23.7 7.1
6.9
1.3
0.7
2.7
5.2
3.0
9.1
2.4
3.6
F>30Rur/a
20.6 25.1 30.8 14.9 30.6 7.9 19.6 16.5 20.7 3.4
6.5 17.6 30.0 2.1
2.2
0.8
1.9
6.9
F>30Rur/b
30.3 22.1 31.2 11.2 27.6 5.8 14.1 16.7 10.4 6.4
8.7
2.6
1.4
1.4
6.7
78 ! "# $ % 2550
9.9
5.1
6.3
)#)*+*+,- ,. 2550
#: PI+* W)*M,{O+I*
)*MMMM"PRN# (-N* 1 M) N! 1= P! "SIM+* 2= M
! "-N*IM 3= -PPV
P!II 4= ,}P*-I,{OI-,VW (Spam, junk
mail) 5= #*I*M#,UP 6= I*"SI*
MItPy) 7= ,}P*-I,{OM
O 8= ,}P*-I,{O)!
M 9= %PMM
W 10= #*P,{OO 11= PsQ|
M-QtV-!,
12= ,}P*-I,{ON-
13= PN!"!PMM-* 14= M
P)
15= ! II*"SI 16= M
PN!
N 17= MPNPNI- 18= P-N
!I*# 24 # ,N! +
I*NPR
1. -P PVP!II M)*+*
POPM*-I,{O-PPVP!II
)*O N#!N,NR-N*PMW,UNPM*z
!#N # 20-29 ,. I -N*
5 !MN (* 53.7)
79
! "# $ % 2550
)#)*+*+,- ,. 2550
)t! 30 PN)*!N,N!-P-N*PMW,U
NPM*z #
*
Percent
60
50.7
50.4
50
40
45.2
39.7
40.4
48.5
41.4
38.3
38.6
34.4
35.4
31.5
30
53.3
53.7
38.8
33.2
31.8
28.2 27.430.8
23.6 23.0
19.9
31.2
20
F>30Rur/a
F>30Rur/b
F>30Urb/a
F>30Urb/b
F20-29Rur/a
F20-29Rur/b
F20-29Urb/a
F20-29Urb/b
F<20Rur/a
F<20Rur/b
F<20Urb/a
F<20Urb/b
M>30Rur/a
M>30Rur/b
M>30Urb/a
M>30Urb/b
M20-29Rur/a
M20-29Rur/b
M20-29Urb/a
M20-29Urb/b
M<20Rur/a
M<20Rur/b
M<20Urb/b
M<20Urb/a
10
2. ,N!P!"S )*!P I+*
PO
#)*
*,NR ,U,N!
PO)*O
)t! 31 PN)*!N,N!P!"S
-N*PMW,UNPM*z #
*
Percent
60
57.3
50.0
51.6
50
40
43.142.9
34.5
30
41.4
36.2
34.0
32.4
25.1
34.0
26.0
27.0
29.5
29.5
32.8
23.4
21.5
20
39.5
22.2
30.3
20.6
14.5
80 ! "# $ % 2550
F>30Rur/a
F>30Rur/b
F>30Urb/a
F>30Urb/b
F20-29Rur/a
F20-29Rur/b
F20-29Urb/a
F20-29Urb/b
F<20Rur/a
F<20Rur/b
F<20Urb/a
F<20Urb/b
M>30Rur/a
M>30Rur/b
M>30Urb/a
M>30Urb/b
M20-29Rur/a
M20-29Rur/b
M20-29Urb/a
M20-29Urb/b
M<20Rur/a
M<20Rur/b
M<20Urb/a
M<20Urb/b
10
)#)*+*+,- ,. 2550
3. ,}P*-I,{OM
O ,U!P#O
*!S"S
,NR #!+*POPM,NR !#N #* 20 ,. +I -N* 5 !M
N (* 30.0)
)t! 32 PN)*!N,N!,}P*-I,{O
MO-N*PM
W,UNPM*z #
*
Percent
40
30.0
30
26.0
20
25.2
28.3
26.7
24.5
25.1
23.9
24.1
21.7
21.1 21.4
16.7
15.6
17.5
29.5
24.723.7 24.4 22.3
21.8 20.7
19.6
14.1
F>30Rur/a
F>30Rur/b
F20-29Urb/b
F20-29Rur/a
F20-29Rur/b
F>30Urb/a
F>30Urb/b
F<20Urb/a
F<20Urb/b
F<20Rur/a
F<20Rur/b
F20-29Urb/a
M20-29Rur/b
M>30Urb/a
M>30Urb/b
M>30Rur/a
M>30Rur/b
M<20Rur/a
M<20Rur/b
M20-29Urb/a
M20-29Urb/b
M20-29Rur/a
M<20Urb/a
M<20Urb/b
10
81
! "# $ % 2550
)#)*+*+,- ,. 2550
`J86FJ@
+*,
!QR*M-
,{#MP-N*PM!ISR
PR
QR*M
,UPM)*M
t+QR*M!
ISR
NNP,U!+Py
+* - ),* M+,. 2550 I
P" M tJ#-P+*POPM+*,
WI** NMVP!M-QIP-
"S,{P!)QR*M+PR
R SR+*"S
*I+*MW#
I)M* tN*
!;97$?;^V?;bMh7U&KTQR9$;U?;DU&;V&W0 (Internet Purchase)
N* M)*MMMM"P-QR*M
)P ")*MMMM" QR*
MM- (P!-) 28,582 * 28.9 PR!M#QR QS!PNRN+,.
*
82 ! "# $ % 2550
)#)*+*+,- ,. 2550
DO59: 33 `J86FJ@@
*
Percent
100
90
80
70
60
50
40
30
20
10
0
2547 (2004)
2548 (2005)
2550 (2007)
29.9
30.7
QR
Yes, at least once
70.1
69.3
71
28.9
-QR
No, never
!)*!MQR*MM#
z * -N* )*MMMM"!,UO
*QR*
M QS! ),.!) N#!
QR*!#N#)* O# 20-29 ,. !+ I
-N* (* 58.2) +IW!#!QR*M*!#N
#)* #* 20 ,.!I-N*! (* 12.4)
83
! "# $ % 2550
)#)*+*+,- ,. 2550
)t! 34 PNI)*MQR*M
#
*
Percent
58.2
60
50
40
10
0
22.2
21.520.0
18.2
15.5
12.4
28.0
25.3
24.4
30.4
26.2
43.4
34.3 37.2 38.9
35.7
32.9
26.2
17.4
F<20Urb/a
F<20Urb/b
F<20Rur/a
F<20Rur/b
F20-29Urb/a
F20-29Urb/b
F20-29Rur/a
F20-29Rur/b
F>30Urb/a
F>30Urb/b
F>30Rur/a
F>30Rur/b
20
33.2
27.0
M<20Urb/a
M<20Urb/b
M<20Rur/a
M<20Rur/b
M20-29Urb/a
M20-29Urb/b
M20-29Rur/a
M20-29Rur/b
M>30Urb/a
M>30Urb/b
M>30Rur/a
M>30Rur/b
30
38.0
34.9
;99LRR7>b Mh7U&KT (Last Purchase)
)*MMMM"!MQR*) 8,286
+OM#QR*)#Nt+ 1 N!)
(* 33.9) QR*#N 1 N - 6 N (*
29.4) 6 N- 1 ,. (* 18.8) 1 ,. (*
18) NPM
84 ! "# $ % 2550
)#)*+*+,- ,. 2550
)t! 35 #N!QR*M
>1 ,.
18.0%
1 N
33.9%
>6 N-1 ,.
18.8%
>1- 6 N
29.4%
:RK?;bMh7U&KT$&U&;V&W0 ( Purchased Value)
)*MMMM"!MQR*)
8,286 M#+P!QR! 1,000 M N,U* 33.5
PR 1,001-5,000 M (* 35.1) PR 5,001- 10,000
M (* 13.7) PR 10,001-20,000 M (* 8.3) PR 20,001-40,000 M (* 5.9) 40,000 MISR
-, (* 3.5) NPM N)*QR,UO!-N*
85
! "# $ % 2550
)#)*+*+,- ,. 2550
)t! 36 )*MMMM"*!P!QR
8.3%
5.9%
! 1,000 M
3.5%
33.5%
13.7%
1,001-5,000 M
5,001-10,000 M
10,001-20,000 M
20,001-40,000 M
35.1%
40,001 MISR-,
! 14 QR*M#
Value (Baht)
M<20Urb/a
M<20Urb/b
M<20Rur/a
M<20Rur/b
M20-29Urb/a
M20-29Urb/b
M20-29Rur/a
M20-29Rur/b
M>30Urb/a
M>30Urb/b
M>30Rur/a
M>30Rur/b
F<20Urb/a
F<20Urb/b
F<20Rur/a
< 1,000
33.5
25.4
16.4
25.1
24.1
35.9
27.4
30.8
30.6
33.3
32.8
34.5
35.3
30.0
28.4
27.9
1,0005,000
35.1
28.3
19.6
35.2
40.0
34.9
29.6
45.8
25.0
37.7
32.5
43.3
28.9
35.2
24.1
50.0
5,00110,000
13.7
14.1
8.5
15.8
15.6
10.4
7.1
15.6
6.3
12.0
13.2
17.1
8.0
17.8
16.3
17.6
86 ! "# $ % 2550
10,00120,000
8.3
2.9
3.7
2.3
0.0
6.1
7.6
7.2
8.7
14.1
16.4
17.5
15.7
3.0
2.1
5.0
20,00140,000
5.9
3.3
3.5
1.1
2.3
3.9
7.6
2.6
6.5
7.4
10.3
7.1
6.6
8.7
4.5
4.1
> 40,000
3.5
4.0
1.7
4.3
5.3
3.3
2.1
4.4
5.4
5.5
3.4
8.5
4.8
3.9
2.6
10.0
)#)*+*+,- ,. 2550
F<20Rur/b
31.3
33.3
11.5
3.3
4.7
F20-29Urb/a
40.7
34.9
14.9
8.3
3.5
F20-29Urb/b
41.7
31.2
10.6
7.1
6.7
F20-29Rur/a
38.8
48.0
16.9
11.4
5.4
F20-29Rur/b
37.3
35.1
10.5
5.3
11.1
F>30Urb/a
40.2
34.7
18.6
14.1
5.7
F>30Urb/b
39.7
34.6
13.3
13.2
9.9
F>30Rur/a
38.1
47.9
16.2
15.0
6.8
F>30Rur/b
41.8
50.0
15.8
15.8
6.3
#: PI+* W)*!*M!QR+
,.!))*MMMM"I*R#
5.0
3.2
1.4
4.7
3.1
4.8
3.5
5.9
6.6
7U&KTf;M$;U?;K7%D bMhDU&;V&W0 (Goods and Services
Purchased)
)*MMMM"!MQR*)
8,286 M#*M+O!P! QR!#N
P (* 33.4) M#P! Mz *P
P t (* 25.5) - (* 20.9) t!)PN# (* 18.4) R)*
! , * IIPN (* 15.1) NPM
87
! "# $ % 2550
)#)*+*+,- ,. 2550
)t! 37 *M!P!QR 33.4
P
0.0
Book
P!Mz
Reservation
()
Music (download online)
t (PN#)
Film (sent via postal)
R)*!
Clothes, Accessories
#,W
Computer device
Q| (PN#)
Software (sent via postal)
,-
e-Auction
!R
Cosmetic
P/I*
e-Book, Information
*", P", PDA
Camera, Mobile, PDA
I
Toy
!+*-||}
Electrical Appliances
PV
M# Medication, Food Supplement
Q| ()
Software (download online)
QRI#*
Stock Trading
(PN#)
Music (sent via postal)
!M* I+*+M*
Household items
t (-)
Film (download online)
Food
!z
Others
0
20.0
20.9
19.1
18.4
16.0
15.1
12.6
12.6
11.5
11.7
10.7
9.9
8.1
9.1
6.7
8.4
6.6
7.6
6.5
6.7
6.1
6.6
5.5
6.6
4.7
6.5
4.6
5.3
3.4
4.7
3.2
3.6
2.7
2.9
2.0
2.9
2.0
2.2
11.4
10
88 ! "# $ % 2550
20
25.5
2550 (2007)
2548 (2005)
*
Percent
30
40
)#)*+*+,- ,. 2550
f0jRY:bMh7U&KTDU&;V&W0 (Reasons against Internet Purchase)
)*MMMM"!M-QR*)
20,296 -N*M#"S#I-QR*NP #)PO!#N
#!)*MP --*+)*I *PR *+*
-"PM**-N* (* 58.5) -N* -
P!++MM (* 42.9) -*I*MPN)
(* 39.4) IPRP! QR# (* 27.6)
NPM
P-N* )*MMMM"+,.+R *POPM,{P+
!IP!++MMQRI*-,UNPM*z -
,U-P!++P)*I* *PN*+*
-P!++#WtI*--N*PM** -
P!++MM- *-N*)*MPIN!P!+
J#PIN!P!+MM#*
)*M
t+W!N,{O+J#NP QS! N*PM)*!
MQR*)!+WI*!
89
! "# $ % 2550
)#)*+*+,- ,. 2550
)t! 38 #)!-QR*M
58.5
--*+)*I
Don't trust merchandisers
50.6
-"PM**-N*
Can't see/feel products
-P!+MM*
Unconfidential Payment
50.7
63.6
58.5
57.3
42.9
-+*IMPN
Don't want to reveal credit card number
27.6
IPRP!QR#
Too complicate
34.0
39.4
40.6
41.0
31.3
P,!*--N*-+*
Concern for satified guaruntee
19.1
17.8
P*O
Concern for loss/damage
33.6
17.9
15.9
21.6
13.4
-MPN
Don't have credit card
-**
Don't want to wait for goods
delivery
-*PM-Q!I*
Don't know websites for shopping
6.4
16.1
5.5
7.4
4.6
6.5
3.7
3.3
-*!+
No interesting products
QR*
Expensive
8.5
2.8
+O,U*, +*-*QR
Don't want to buy foreign goods
4.0
0
23.9
11.4
16.2
8.1
23.1
0.0
-+
Not Interested
2550 (2007)
2548 (2005)
2547 (2004)
*
Percent
27.8
10
20
30
40
50
#: M-N* 1 I* N-P!++MM
P,!*--N*-+,UM!!I*+,.R
90 ! "# $ % 2550
60
70
)#)*+*+,- ,. 2550
?;SHTU&;V&W0KL:;WL7D (Usage of Broadband Internet)
)*MMMM"PRR 19,764 M* 61.2 M#
+* QS!!ISR+,. 2548
* 38.8 M#-+* )t! 39 +*M#
*
Percent
100
80
2547 (2004)
2548 (2005)
2550 (2007)
60
40
61.2
50.5
66.8
49.5
38.8
33.2
20
0
+*
Yes, at least once
-+*
No, never
91
! "# $ % 2550
)#)*+*+,- ,. 2550
)t! 40 PNI)*+*M##
*
Percent
80
69.2
40
45.3
57.0
47.4
60.0
50.0
34.8
39.5
M20-29Rur/a
M20-29Rur/b
M>30Urb/a
M>30Urb/b
M<20Rur/a
M<20Rur/b
M20-29Urb/a
M20-29Urb/b
M>30Rur/a
M>30Rur/b
F<20Urb/a
F<20Urb/b
21.8
M<20Urb/a
M<20Urb/b
40.0
46.5
33.8
20
0
42.8
37.7
23.925.0
32.2 33.6
26.0
32.2
28.8
F>30Rur/a
F>30Rur/b
49.5
52.8
F20-29Rur/a
F20-29Rur/b
F>30Urb/a
F>30Urb/b
60
F<20Rur/a
F<20Rur/b
F20-29Urb/a
F20-29Urb/b
67.8
-N*# !M+*
*,U
O+#!-N*PI*
NPM!M+,.!)z N#!+*! #N-N*
# 20-29 ,. +I-N*P 5 !M
N (* 69.2)
92 ! "# $ % 2550
)#)*+*+,- ,. 2550
f0jRSHTU&;V&W0KL:;WL7D (Reason of Broadband Internet Usage)
)*MMMM"!M#+* 11,990
+OM##)!+* !*
NN+PMI* (* 36.8) *N
NI*/M,t!* (* 30.5) "+*M
PMPM!+NP-N* (* 19.0)
,U,MP (* 13.7) NPM
)t! 41 #)!+*
36.8
30.5
+*MMPM
P-N*
N
NI*
19.0
N+PMI*
50
40
30
20
10
0
13.7
,U
*
Percent
PM,MMI!+*PR +O (*
83.4) I)*!M+* M#+*MMM ADSL
!#N -N* Cable modem (* 7.6) MM ISDN (*
4.9) N (* 2.1) NPM
93
! "# $ % 2550
)#)*+*+,- ,. 2550
)t! 42 ,MMI!+*
Cable modem
7.6%
N
2.1%
!z
1.8%
ISDN
4.9%
ADSL/xDSL
83.4%
;99LRSHTU&;V&W0KL:;WL7D (Duration of Broandband Internet
Usage)
)*MMMM"!"M#+*
8,393 +OM#+*Mt+
1 ,.!) (* 39.0) +*M 1 ,.- 2
,. (* 24.5) +*M 2 ,.- 3 ,. (* 20.0) +*
M 3 ,. (* 16.6) NPM
DO59: 43 9:6
1-2 ,.
24.5%
< 1 ,.
39%
94 ! "# $ % 2550
2-3 ,.
20%
> 3 ,.
16.6%
)#)*+*+,- ,. 2550
PM+*N++*M ,U!
P+OM-* +*"S* 46.0 QS!
+*!"SV+*-*
+* M#+*PR 501-1,000 MN (*
26.7)
)t! 44 MNI)*+*
*
Percent
46.0
50
40
26.7
30
20
10
14.4
4.3
5.1
2.0
1.5
0
<500
501-1,000 1,001-2,000 2,001-3,000 3,001-4,000
>4,000
- +* f0jRY:SHTU&;V&W0KL:;WL7D (Reason of Non-Use)
! M""S#)!-+* )*!M-
+*M##PO!P -+*-,
+* ISRN (* 60.7) M#-
,U*+*!!N*
N* (* 34.9) 95
! "# $ % 2550
M
Baht
)#)*+*+,- ,. 2550
)*MMMM",W* 34.2 !M#-*N+N
IM S+*P-+*M QS!PM+,. 2548
PR* 24.1 M#+*MP-M#+R!!P
P SP-"+*M-N* N+*,U*!I
+*M,PPJ+*ISR PRtPy MVP)*
+*M !+*)*+*R "I*"SMP++*
ISR
)+*+*"S)+* *
P!"S-,
! 15 #)!-+*
#)!-+*
Reason against Broadband
-,/+*ISR
Expensive fee
-,U !
NMMN*
Not Necessary
-*N+NIM
No information on how to get the services
+*MP-M#+R! !PPSP-"I+*M-N*
Technical impossibility to get the services in the area of residence
#+IPMM
Complexity of process to apply to certain services
-!P!+M
Not trust the service
!z
Others
FF : F9:6 RJE 1 6
@
96 ! "# $ % 2550
*
Percent
60.7
34.9
34.2
24.1
15.4
7.0
5.1
)#)*+*+,- ,. 2550
!
N#"S#)!-+*
M##! 20 ,.N,U,N
PO+-+* #O+*#)
,U,{O+!+*MP-M#+R!!PP
! 16 #)!-+*
-,
Expensive
fee
M<20Urb/a
M<20Urb/b
M<20Rur/a
M<20Rur/b
M20-29Urb/a
M20-29Urb/b
M20-29Rur/a
M20-29Rur/b
M>30Urb/a
M>30Urb/b
M>30Rur/a
M>30Rur/b
F<20Urb/a
F<20Urb/b
F<20Rur/a
F<20Rur/b
F20-29Urb/a
F20-29Urb/b
F20-29Rur/a
60.7
68.1
67.6
61.5
66.7
65.5
62.3
57.8
60.0
64.4
49.7
43.4
57.1
75.0
73.9
39.1
38.0
60.3
65.6
45.7
-,U -*N+ # +*MP- -!P!+
Not
NI
++*
M#
M
Necessary
M
Complexity in
Technical
Not trust in
No information
service
Using
impossibility to
on how to get the
get the services in
services
the area
34.9
28.3
19.6
35.2
40.0
34.9
29.6
45.8
25.0
37.7
32.5
43.3
28.9
35.2
24.1
50.0
33.3
34.9
31.2
48.0
34.2
26.5
31.8
14.3
36.4
35.0
38.7
40.5
45.5
39.7
40.1
45.5
46.9
23.7
25.6
20.4
22.2
33.4
34.1
32.5
15.4
23.0
27.9
20.9
25.0
18.9
20.8
13.5
14.7
11.1
8.3
11.0
8.3
22.8
25.1
21.0
15.8
14.1
13.4
12.8
24.1
6.6
4.1
8.9
3.5
20.6
21.6
17.0
22.8
29.7
36.0
24.1
24.1
9.9
8.7
7.3
10.0
29.6
36.4
26.1
7.0
7.0
9.3
8.5
5.3
6.6
5.7
6.3
7.6
7.2
7.2
7.9
5.8
6.3
9.9
6.7
3.6
7.2
7.1
6.6
97
! "# $ % 2550
!z
Others
5.1
5.7
6.4
6.4
9.8
3.9
4.3
4.3
1.5
2.9
3.0
3.4
6.4
10.8
7.9
6.7
8.3
6.4
4.3
7.7
)#)*+*+,- ,. 2550
F20-29Rur/b
F>30Urb/a
F>30Urb/b
F>30Rur/a
F>30Rur/b
62.5
60.4
61.9
50.0
60.7
35.1
34.7
34.6
47.9
50.0
30.4
38.3
34.3
34.0
39.3
19.0
9.3
6.5
8.3
1.9
28.2
31.6
40.4
23.1
34.2
8.8
11.7
10.3
5.7
10.0
6.3
4.6
4.8
8.7
2.6
!"##%S&?;RM?jTSfT$;U?;U&;V&W0KL:;WL7D
,{P!+*+)*+*M +OM#
,UM,tN!+*+*+MW!P
P (* 69.5) --, !MPM
NN+PMI* (* 67.6) +*MPM)*
+*MRN* -,!)*+*M (* 46.9)
)t! 45 ,{P+)*+*M
,UMMN!+I!P
Only one service provider in the area
69.5
Acceptable price
67.6
+*MR*-,!
Already customer of this provider, do not want to change
46.9
MN
Good services
27.9
!!"/P!+++*M
Good credibility of provider
25.0
+*M-N*PMM!
Recommendation from friends
17.1
!z
Others
6.8
0
10
98 ! "# $ % 2550
20
30
40
50
60
70
*
Percent
)#)*+*+,- ,. 2550
!"ef$#??;SHTU&;V&W0KL:;WL7D
PRR-N*M""S,{O!PO!)*+*M+*
+O (* 51.7) M#,{O!
M!P N+,.,R {O-!M# (* 32.3)
,{O MMP-N (* 31.9) P,U,{O!PO
+NPMNPM -M)* MMMM"N
,U,{O*!MPM!) +IW!#+
I*MMIPMMPRPM!ISR
)t! 46 ,{O!M+*
MP-,
Expensive Fee
51.7
48.1
-!M#
Speed lower than claimed/advertised
32.3
MM-N ,{O
Technical Problems
31.9
#+IPMM
Complexily of application/approval process
16.3
45.2
47.5
24.5
2550 (2007)
2548 (2005)
10.7
11.6
IPRI*MM#
Complexily of log-in process
!z
Others
0
7.9
7.3
10
*
Percent
20
30
40
50
60
99
! "# $ % 2550
)#)*+*+,- ,. 2550
J8FE7@G756J:9:
(Mobile Content)
,{#MP,U! I)*+*PR!P+I
I !NM++*M"S
I+* - PMMPR
)*+*MP* +*MPR)+* *-N*PMN+
+*M!
,MPM!P!
**-#NPRI
,U!I*#
+NPM
+*)*+*M!P++*M
)+z #II!*P#,U
P!!,US! !)*+*M)*+*M
RNP (Digital Content) P!
+*+ P!,{#MP
*!MP)
P!!,U ! M
*I)*+*M!*NN P
++* P,U+* +*
!ISRN*
+)*+* +,-,,. 2550 R S-N*! #N"V
!PM+*M)
P!! I*-,+w
QS!-N*I*#,! +NPR
100 ! "# $ % 2550
)#)*+*+,- ,. 2550
!;97$?;^V?;SHT$;U?;U&;V&W0j&];%VKRM&
)*MMMM"PRN 28,582 )*MMMM"!
+*M)
P!!+OM#
!+*
M)
P!! !#N SMS (* 62.6) " (* 49.9) N
Nt
(* 45.8)
M-Q (* 38.7) MMS (* 35.5) NPM
PM)*!M-)
P!! +PR
!-N*MP +NPM Mz )
P!! (* 39.4) PM/ MR-
(* 39.4) (* 38.9) PM- (* 37.8)
J#PMJ (* 36.2) NPM
! 17 )* MMMM")
P!!
G756J:9:
SMS(I*PR)
"
N
Nt M-Q
MMS (tt!-
IM (RSS feed)
,!,t (share picture)
PM- (Internet email)
|{, |{#
6@
62.6
49.9
45.8
38.7
35.5
30.8
25.0
6D
7.2
11.3
14.7
25.0
27.7
29.1
29.5
24.8
22.7
37.8
36.2
101
! "# $ % 2550
)#)*+*+,- ,. 2550
( msn, google talk)
N
N,N
/t
N
/ MR -
20.3
19.0
18.2
11.7
38.9
31.4
29.9
39.4
Mz
J#PMJ
NI*#*#J#
EMS (I*N*t )
10.6
8.5
6.9
1.8
39.4
36.3
31.0
0.7
!N M #)*O
M
P!!# NM!+*!#N
NPM -N* I*PR " N
Nt
PR #OP,U#!+z )
P!!#)* *N*IJ#
PMJ#+*+#ON,U* 16.7
!18 M
P!!!+*++*
@G756J:9:
SMS
"
N
Nt MMS
M-Q
6
15.1
12.5
11.5
8.7
8.7
FH
6D
1.2
2.1
2.9
5.8
5.6
102 ! "# $ % 2550
6
13.6
10.2
9.3
7.5
9.2
6D
1.8
2.7
3.2
5.6
4.5
)#)*+*+,- ,. 2550
IM (RSS feed)
,!,t
|{, |{#
PM-
/ MR-
N
N
N,N
/t
Mz
NI*#* #J#
J#PMJ
EMS
7.1
6.0
5.3
5.7
2.2
4.5
4.3
4.0
2.0
1.2
1.5
0.2
100
6.3
6.3
7.9
8.6
8.7
6.6
8.7
6.9
8.5
6.3
7.5
0.1
100
7.2
5.5
5.2
6.4
3.4
3.8
5.2
5.0
3.0
2.2
2.5
0.7
100
5.6
5.8
6.9
6.7
7.4
5.6
7.2
5.9
7.6
6.5
16.7
0.2
100
# : PI+* W)*!M
P!!
)*MMMM"
!T!,U*!)
P!!
#PNI)*MMMM"!+*
M,t,UNP)t! 47-49 NPR
1. "
)*M+*MRN,U*
49.9 QS!MO+*MNPR N##
## 21-25 ,. ,U##!+*MR#!
(* 23.3)
103
! "# $ % 2550
)#)*+*+,- ,. 2550
)t! 47 PNI)* ! +*M"#
*
Percent
30
25
23.3
21.2
17.2
20
15
10
5.0
3.2
# 46-50 ,.
# 41-45 ,.
# 36-40 ,.
# 31-35 ,.
# 26-30 ,.
# 21-25 ,.
# 16-20 ,.
# 11-15 ,.
#* 10 ,.
0.3
1.5
0.5
0.1
# 60 ,.
5
0
# 56-60 ,.
8.1
7.2
# 51-55 ,.
12.5
2. N
Nt
,U!)*+*MN,U
* 45.8 N#O+*M# NT
#!# 21-25 ,. ,U# !+*M!#N (* 23.3) ## 26-30 ,. (* 22.7) ## 16-20 ,. (*
16.0) NPM
)t! 48 PNI)* ! +*MN
Nt
#
30
23.3
25
16.0
13.7
15
104 ! "# $ % 2550
3.0
# 46-50 ,.
# 41-45 ,.
# 36-40 ,.
# 31-35 ,.
# 26-30 ,.
# 21-25 ,.
# 16-20 ,.
# * 10 ,.
0
5.0
0.3
# 11-15 ,.
5
8.8
5.4
1.2
0.4
0.1
# 60 ,.
10
# 56-60 ,.
20
22.7
# 51-55 ,.
*
Percent
)#)*+*+,- ,. 2550
3. M-Q ,U!)*+*MN,U* 38.7
N)*R)*O #!R!#N
#)* MMMM"!# 21-25 ,. (* 23.9) #
# 26-30 ,. (* 22.3) ## 16-20 ,. (*16.9)
)t! 49 PNI)* ! +*MM-Q#
*
Percent
23.9
22.3
16.9
3.0
# 46-50 ,.
# 41-45 ,.
# 36-40 ,.
# 31-35 ,.
# 26-30 ,.
# 21-25 ,.
# 16-20 ,.
# 11-15 ,.
1.5
0.6
0.2
# 60 ,.
4.6
0.3
# 56-60 ,.
7.6
6.6
# 51-55 ,.
12.5
#* 10 ,.
30.0
25.0
20.0
15.0
10.0
5.0
0.0
!PNI)*MMMM"!-
)
P!! ++,t I*NPR
1. Mz ,U!)* ++*M,UPNPM
1 N#)* +!#N,U## 26-30 ,. ## 21-25 ,.
## 31-35 ,. N,U* 22.4, 20.1 15.1 NPM
105
! "# $ % 2550
)#)*+*+,- ,. 2550
*
Percent
)t! 50 PNI)* ! ++*MM#
30.0
20.1
22.4
20.0
15.1
11.7
15.0
10.0
10.1
7.4
5.4
2.8
5.0
3.0
1.4
# 56-60 ,.
# 51-55 ,.
# 46-50 ,.
# 41-45 ,.
# 36-40 ,.
# 31-35 ,.
# 26-30 ,.
# 21-25 ,.
# 16-20 ,.
#* 10 ,.
0.0
# 11-15 ,.
0.1
0.5
# 60 ,.
25.0
2. / MR- ,U!)* ++*Mz
PMM N#)* +!#N,U## 21-25 ,. ## 26-30 ,. ## 16-20 ,. N,U* 22.4, 20.4 16.1 NPM
)t! 51PNI)* ! ++*M/MR-
#
*
Percent
30.0
22.4
20.4
16.1
10.0
106 ! "# $ % 2550
4.3
# 46-50 ,.
# 41-45 ,.
# 36-40 ,.
# 31-35 ,.
# 26-30 ,.
# 21-25 ,.
# 16-20 ,.
#* 10 ,.
0.0
6.3
0.2
# 11-15 ,.
5.0
8.8
5.8
2.6
0.9
0.4
# 60 ,.
12.8
15.0
# 56-60 ,.
20.0
# 51-55 ,.
25.0
)#)*+*+,- ,. 2550
3. ,U!)* ++*M,UPNPM
N#)* +!#N,U## 26-30 ,. # # 21-25 ,.
## 31-35 ,. N,U* 21.4, 19.2 14.8 NPM
)t! 52 PNI)* ! ++*M-#
*
Percent
30.0
19.2
10.0
7.9
5.5
3.2
# 51-55 ,.
# 46-50 ,.
# 41-45 ,.
# 36-40 ,.
# 31-35 ,.
# 26-30 ,.
# 21-25 ,.
# 16-20 ,.
0.1
#* 10 ,.
0.0
10.2
3.5
# 11-15 ,.
5.0
14.8
12.2
15.0
1.5
0.6
# 60 ,.
20.0
21.4
# 56-60 ,.
25.0
4. PM- ,U! )*++*M
M- N#)* ++*M!#N,U## 21-25
,. ## 26-30 ,. ## 16-20 ,. N,U* 20.6,
20.0 15.0 NPM
107
! "# $ % 2550
)#)*+*+,- ,. 2550
*
Percent
)t! 53 PNI)* ! ++*MPM#
30.0
20.0
13.0
10.0
4.8
# 46-50 ,.
# 41-45 ,.
# 36-40 ,.
# 31-35 ,.
# 26-30 ,.
# 21-25 ,.
# 16-20 ,.
#* 10 ,.
0.0
6.8
0.3
# 11-15 ,.
5.0
9.6
5.5
2.7
1.1
0.5
# 60 ,.
15.0
15.0
# 56-60 ,.
20.6
20.0
# 51-55 ,.
25.0
5. J#PMJ ,U!)* ++*M
MPM N#)*!++*M!#N## 26-30 ,.
-N* ## 21-25 ,. ## 31-35 ,. N,U*
23.3, 19.5 16.0 NPM
)t! 54 PNI)* ! +J#PMJ#
30.0
23.3
25.0
19.5
108 ! "# $ % 2550
# 36-40 ,.
# 31-35 ,.
# 26-30 ,.
# 21-25 ,.
# 16-20 ,.
#* 10 ,.
0.0
0.2
2.2
# 11-15 ,.
5.0
7.8
5.5
3.1
1.3
0.6
# 60 ,.
10.0
# 51-55 ,.
10.9
9.7
# 56-60 ,.
16.0
15.0
# 46-50 ,.
20.0
# 41-45 ,.
*
Percent
)#)*+*+,- ,. 2550
!"##%C?U#?;;:j&];%VKRM&
)*MMMM" M ,{P!)*MMMM"
)
P!! +O
N++*M
(* 57.5) ,+PP (* 31.1)
M-+**,PNJ! (* 15.9) "
PMPM|{*P-N* (* 8.7) "PMPM|{
I,-N* (* 7.9) NPM
)t! 55 )*MMMM",{P!)
P!!
*
Percent
57.5
31.1
4.0
!z
8.7
*P
,+PP
,
,PN
15.9
7.9
N
70.0
60.0
50.0
40.0
30.0
20.0
10.0
0.0
109
! "# $ % 2550
)#)*+*+,- ,. 2550
!
N M )*O+*PO+
!IN++*M ,+PP
)*
IW!#)*+*POPMM-
"+PMPM|{*P,U,{PPO
)*O
)t! 56 ,{P!)
P!!
*
Percent
O
44.3
12.3 12.6
7.4
7.3
*P
6.2
,+PP
,
4.9
24.7
1.9
3.8
!z
25.6
,PN
49.1
N
60.0
50.0
40.0
30.0
20.0
10.0
0.0
!"efS&?;C?U#?;;:j&];%VKRM&
)*MMMM" M,{O!)* MMMM"
,M+)
P!! +O *I
I* (* 40.1) MJ! (* 36.7)
110 ! "# $ % 2550
)#)*+*+,- ,. 2550
,{O!PMI #N (* 34.4) !N
-P (* 19.0) I*/O
(* 8.3) NPM
! 19 ,{O+)
P!!
ETHF
*II*
MJ!
!PMI (#N)
!N-P
I* / O
!z
(6)
11,450
10,480
9,829
5,415
2,367
542
40.1
36.7
34.4
19.0
8.3
1.9
!
N"S,{O+)
P!! M
1. *II* )*MMMM"M#,U,{P!PO
!#N N)*M
*O N,U* 28.9 28.6 NPM
2. MJ! )*MMMM"M#,U,{P!PO
N)*M
*O N,U* 26.8
26.2 NPM
3. !PMI )*MMMM"M#,U,{P!PO
,UPNPM 3 N
*O N,U* 24.8 24.4 NPM
111
! "# $ % 2550
)#)*+*+,- ,. 2550
4. !N-P )*MMMM"M#,U,{P!PO,U
PNPM 4 N
*O N,U* 14.6 11.7 NPM
)t! 57 ,{O+)
P!!
*
Percent
24.8 24.4
28.6 28.9
O
26.2 26.8
20
14.6 11.7
6.7
10
4.4
I*/
O
!N-P
MJ!
*II*
!I
0
1.3
1.5
!z
30
;?;];%&V& U:;%$H:j&];%VKRM&
)*MMMM""S
P! PM)
P! ! M !PM!#N (*
32.9) -N* I/I (* 27.9)
112 ! "# $ % 2550
)#)*+*+,- ,. 2550
(* 8.6) N (* 8.2)
(* 6.6) NPM
)t! 58 )*MMMM"
P!PM)
P! !
6.64% 3.31%
8.57%
27.94%
32.89%
8.23% 2.89%
5.04%
4.48%
(-R
/
)
SV
N
I/I

!z
,NM#
!
N"S!+*M
-)M
P!! M
1.
,U! )*+*MPM)
P!!!#N N)*MO
* N
,U* 37.8 22.6 NPM
113
! "# $ % 2550
)#)*+*+,- ,. 2550
2.
I/I
,U! PM)
P!! ! PO N)*M
*
O N,U* 32.3 22.3 NPM
3. !z ,U! PM)
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,UPNPM 3 NO
* N,U* 9.2 8.0 NPM
4. ,U! PM)
P!! !PO
,UPNPM 4 NO
* N,U* 10.1 5.3 NPM
5. N ,U! PM)
P!! !
PO,UPNPM 5 N
*O N,U* 9.0
6.9 NPM
)t! 59 P! PM)
P!! *
Percent
O
37.8
30
32.3
22.6
22.3
20
4.3
-R
/
0
2.5
3.2 6.9
114 ! "# $ % 2550
8.0
2.1

4.1 4.1
I/I
5.3
11.2 9.2
9.0
N
5.1
SV
10
10.1
!z
40
)#)*+*+,- ,. 2550
)*MMMM""! ,t+N!
PM
N+*M)
P!! !N,UPN
)*MMMM"M#+*MPRN#z PRR 12
## I*!+NPR
1. ,U,tI!)*,UPNPM 1
N#)*PM!#N,U# # 21-25 ,. (* 25.45) #
# 16-20 ,. (* 24.89) ## 26-30 ,. (* 21.38)
NPM
)t! 60 PNI)*PM,t##
# 60 ,.
# 56-60 ,.
# 51-55 ,.
# 46-50 ,.
# 41-45 ,.
# 36-40 ,.
# 31-35 ,.
# 26-30 ,.
# 21-25 ,.
# 16-20 ,.
# 11-15 ,.
#* 10 ,.
*
30
24.89 25.45
21.38
25
20
15
8.68
8.47
10
4.85
2.79 1.82 0.89
0.34 0.13
5 0.31
0
115
! "# $ % 2550
)#)*+*+,- ,. 2550
2. I/I ,U,tI! )*PM
,UPNPM 2
N#)* PM!#N,U## 26-30 ,. (*
19.81) -N* ## 31-35 ,. (* 18.33) ##
36-40 ,. (* 15.63) NPM
)t! 61 PNI)*PM,tI/I
##
9.10
5.19
# 46-50 ,.
# 41-45 ,.
# 36-40 ,.
# 31-35 ,.
# 26-30 ,.
4.13
# 21-25 ,.
# 11-15 ,.
#* 10 ,.
0.24 1.11
# 16-20 ,.
10
0
11.85
# 51-55 ,.
15
5
15.63
11.14
2.40 1.06
# 60 ,.
19.81 18.33
# 56-60 ,.
*
25
20
3. ,U,tI!)*PM,UPNPM 3
N#)* PM!#N,U# # 21-25 ,. (* 27.01) ## 26-30 ,. (* 22.42) ## 16-20 ,. (* 16.23)
NPM
116 ! "# $ % 2550
)#)*+*+,- ,. 2550
)t! 62 PNI)*PM,t##
# 60 ,.
# 56-60 ,.
# 51-55 ,.
# 46-50 ,.
# 41-45 ,.
# 36-40 ,.
# 31-35 ,.
# 26-30 ,.
# 21-25 ,.
# 16-20 ,.
# 11-15 ,.
#* 10 ,.
*
27.01
30
22.42
25
16.23
20
12.15
15
9.65
5.85
10
3.35 1.48
0.91 0.23 0.06
0.68
5
0
4. N ,U,tI!)*PM,UPNPM 4
N#)*I*!#N,U# # 26-30 ,. -N* ## 3135 ,. ## 21-25 ,. N,U* 22.28, 17.67 15.60
NPM
)t! 63 PNI)*PM,tN##
*
25
22.28
3.07
1.48
0.24
# 60 ,.
5.85
# 56-60 ,.
# 41-45 ,.
# 36-40 ,.
# 31-35 ,.
# 26-30 ,.
# 21-25 ,.
# 16-20 ,.
#* 10 ,.
0.18
8.51
3.66
# 11-15 ,.
10
0
11.17
10.28
# 51-55 ,.
15
5
17.67
15.60
# 46-50 ,.
20
117
! "# $ % 2550
)#)*+*+,- ,. 2550
5. ,U,tI!)*PM,UPNPM 5
N#)*I*!#N## 26-30 ,. -N* ## 2125 ,. ## 31-35 ,. N,U* 23.94, 17.64 17.06
NPM
)t! 64 PNI)*PM,t##
*
30
25
23.94
17.64
20
15
14.28
7.54
6.95
5.78
# 60 ,.
# 56-60 ,.
# 51-55 ,.
# 46-50 ,.
# 41-45 ,.
# 36-40 ,.
# 31-35 ,.
# 26-30 ,.
# 21-25 ,.
2.12 1.32
0.51
# 16-20 ,.
#* 10 ,.
0.07
2.78
# 11-15 ,.
10
5
0
17.06
?;>L&V]fR>RDj&U&;V&W0$&];%VKRM&
)*MMMM""S,t!N
N
)
P!! M ,t!N
N!#N - (* 45.4) (* 16.5) -N (*
12.7) # (* 9.2) !z (* 4.8) NPM
118 ! "# $ % 2550
)#)*+*+,- ,. 2550
)t! 65 )*MMMM"N
N)M
P!!
-
45.4
16.5
-N
12.7
#
9.2
!z
4.8
PN
3.8
NR
3.6
,M-
2.1
,M
,
1.9
0
*
Percent
10
20
30
40
50
60
119
! "# $ % 2550
)#)*+*+,- ,. 2550
!"SN
N)
M
P!! M
1. - )*MMMM"M,U!N
N)
P!! !#N N)*MO
*N
N N,U* 48.4 41.3 NPM
2. )*MMMM"M,U!N
N
)
P!! ,UNPM
N)*MO
*
N
N N,U* 16.6 16.3 NPM
3. -N )*MMMM"+*PO,UNPM!
N)*MMMM"O
*N
NP
N,U* 12.7
4. # )*MMMM"+*PO,UPNPM!! N
*O N,U* 13.3 6.4 NPM
120 ! "# $ % 2550
)#)*+*+,- ,. 2550
)t! 66 N
N)M
P!!
12.7
12.7
-N
48.4
-
41.3
6.4
#
13.3
16.6
16.3
2.3
,M- 1.3
,M 2.6
, 1.2
NR
4.1
3.4
PN
2.5
5.2
!z
4.4
5.3
0
O
*
Percent
10
20
30
40
50
)*MMMM""! ,t+N!
N
N!#N !N,UPN)*MMMM"
M#+*MN
NPRN#z PRR 12 #
# I*!+NPR
121
! "# $ % 2550
)#)*+*+,- ,. 2550
1. - ,U!) *N
N,UPNPM 1 N
#)*N
N!#N,U## 26-30 ,. ## 21-25 ,.
## 16-20 ,. N,U* 22.7, 21.1 15.9 NPM
)t! 67 PNI)*N
N-##
25
21.1
15.9
13.7
15
8.3
6.1
5
5.2
3.3
# 46-50 ,.
# 41-45 ,.
# 36-40 ,.
# 31-35 ,.
# 26-30 ,.
# 21-25 ,.
# 16-20 ,.
#* 10 ,.
0
# 11-15 ,.
0.3
2.1
0.9
0.4
# 60 ,.
10
# 56-60 ,.
20
22.7
# 51-55 ,.
*
Percent
2. ,U!)*N
N,UPNPM 2 N)*M
N,U* 16.49 N#)*N
N!#N,U## 21-25 ,.
## 26-30 ,. ## 16-20 ,. N,U* 22.2,
20.3 18.3 NPM
)t! 68 PNI)*N
N##
*
Percent
22.2
25
18.3
20
11.8
15
8.5
10
5
20.3
7.6
5.0
3.0
0.3
2.2
0.5
122 ! "# $ % 2550
# 5660 ,.
# 4650 ,.
# 3640 ,.
# 2630 ,.
# 1620 ,.
#*
10 ,.
0
0.3
)#)*+*+,- ,. 2550
3. -N ,U!)* N
N,UPNPM 3 N#)*
N
N!#N,U## 26-30 ,. -N* ## 21-25 ,.
## 31-35 ,. N,U* 18.9, 18.0 14.3 NPM
)t! 69 PNI)*N
N-N##
*
Percent
25
18.0 18.9
7.4
6.7
3.3
0.6
1.3
0.5
# 60 ,.
10.2
7.2
10
5
14.3
11.8
15
# 56-60 ,.
20
# 51-55 ,.
# 46-50 ,.
# 41-45 ,.
# 36-40 ,.
# 31-35 ,.
# 26-30 ,.
# 21-25 ,.
# 16-20 ,.
# 11-15 ,.
#* 10 ,.
0
4. # ,U!) * N
N,UPNPM 4 N#)*
N
N!#N,U## 36-40 ,. -N* ## 41-45 ,.
## 46-50 ,. N,U* 16.1, 15.3 13.7 NPM
123
! "# $ % 2550
)#)*+*+,- ,. 2550
)t! 70 PNI)*N
N###
*
Percent
25
20
15
9.4
15.3
13.7
6.6
4.7
# 60 ,.
# 56-60 ,.
# 51-55 ,.
# 46-50 ,.
# 41-45 ,.
# 36-40 ,.
# 31-35 ,.
# 26-30 ,.
1.6
# 21-25 ,.
#* 10 ,.
0
0.4
2.1
# 11-15 ,.
5
16.1
4.9
# 16-20 ,.
10
12.0
13.3
5. !z ,U!)* N
N,UPNPM 5 N#)*
N
N!#N,U## 26-30 ,. -N* ## 46-50 ,.
## 21-25 ,. N,U* 15.2, 13.7 13.2 NPM
*
Percent
)t! 71 PNI)*N
N,t!z##
25
15
8.2
10
13.7
12.3
9.3
8.8
6.0
2.7
124 ! "# $ % 2550
# 56-60 ,.
# 51-55 ,.
# 46-50 ,.
# 41-45 ,.
# 36-40 ,.
# 31-35 ,.
# 26-30 ,.
# 21-25 ,.
# 16-20 ,.
#* 10 ,.
0
15.2
0.1
# 11-15 ,.
5
10.8
13.2
1.2
# 60 ,.
20
)#)*+*+,- ,. 2550
?;$;U?;>T&$%&UDj&U&;V&W00;!Q$$?;>C&U&HLU0
)*MMMM" 28,582 M )*M
MMM"+OM# M
t!MP)-)
,!,,MMN (* 39.4) -M)M
- (* 34.4) M),!,MMN
(* 26.2)
)t! 72 )*MMMM"MN*MP)
,MMN
,!
26.2%
-,!
39.4%
-M
34.4%
!
N"SM
t!MP)
,MMN M )*MMMM"!M#
M
t!MP)-+*N,!,,MMN
,P+O,UO )*MMMM"!
125
! "# $ % 2550
)#)*+*+,- ,. 2550
MM
t!MP))+*N,! ,,MM
N,P+O,U)*
)t! 73 )MIM
t!MP),MM
N
 70
61.01
58.81
60
50
41.19
38.99
40
%&'( )
30
*+%&'( )
20
10
0
!"#
$
?;?C?%$>QR&Mhf$&7MU&;V&W0
)*MMMM" 21,922 M +O)*M
MMM"M#PMNRM!
(*
79.33) -PMNRM! (* 13.33) -
N (* 7.14) !z (* 0.20) NPM
126 ! "# $ % 2550
)#)*+*+,- ,. 2550
)t! 74 PMNR M!
79.4%
-
13.3%
-
7.1%
!z
0.2%
)*MMMM"!M#PMNRM
! +*#)!PV,NtPI- (* 66.7) !
PVMIP (* 27.9) -M (* 5.4)
)t! 75 #!PMNRM!
,NtPI
66.7%
MIP
27.9%
-M
5.4%
127
! "# $ % 2550
)#)*+*+,- ,. 2550
PM)*MMMM"!M#-PMNRM!
+*#) -"-N*+,MP (* 54.0) ,U,NPR
tI, (* 23.9)
)t! 76 #!-PMNRM!
-",MP-N*
54.0%
-M
22.2%
,NPRt
23.9%
f&LD&KL;?C?%$>QR&Mhf$&7M
) M +O)*MMMM"
!*!+PMNRM! ! (* 83.2) W
(*
4.2) P (* 4.0) NPM
128 ! "# $ % 2550
)#)*+*+,- ,. 2550
)t! 77 !PMNRM!
!
83.2
W
4.2
P
4.0
W
P
2.4
,PPJ 1.9
4.2
!z
0
*
Percent
10 20 30 40 50 60 70 80 90 100
129
! "# $ % 2550
)#)*+*+,- ,. 2550
130 ! "# $ % 2550
)#)*+*+,- ,. 2550
131
! "# $ % 2550
)#)*+*+,- ,. 2550
D@@@R 2550
132 ! "# $ % 2550
)#)*+*+,- ,. 2550
133
! "# $ % 2550
)#)*+*+,- ,. 2550
134 ! "# $ % 2550
)#)*+*+,- ,. 2550
135
! "# $ % 2550
)#)*+*+,- ,. 2550
136 ! "# $ % 2550
)#)*+*+,- ,. 2550
137
! "# $ % 2550
)#)*+*+,- ,. 2550
138 ! "# $ % 2550
)#)*+*+,- ,. 2550
139
! "# $ % 2550
)#)*+*+,- ,. 2550
140 ! "# $ % 2550
)#)*+*+,- ,. 2550
141
! "# $ % 2550
)#)*+*+,- ,. 2550
142 ! "# $ % 2550
)#)*+*+,- ,. 2550
6a7E
!,SV
N.% J#Vy#
N.VJ ttNP
I*PN
# #I
,
,OO P
143
! "# $ % 2550

FFFF 2550 1 FFFF 2550 Internet User Profile of Thailand

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