WDAJ-May `10.indd - Wisconsin Dental Association

Transcription

WDAJ-May `10.indd - Wisconsin Dental Association
Focus on
Business of Dentistry
May 2010 • VOLUME 86, NUMBER 5
Visit us online @ WDA.org and connect with us on
Dental hygiene
definition changes
focus of DEB ADVOCATE!
Mara Brooks Director of Government Services
[email protected]
All 11 Wisconsin Dentistry Examining
Board members met March 3, including Chair Dr. Lori Barbeau, Vice Chair
Dr. Blane Christman (Chippewa Falls),
Dr. Adrianna Jaramillo (Stoughton),
Dr. Kirk Ritchie (Crandon), Dr. Bill
Stempski (Oneida) and Dr. John Grignon
(Milwaukee). Dental hygiene members
present were Secretary Linda Bohacek,
Sandra Linhart, Nancy Rublee and public
members Carol Howard and the newly
appointed Tim Size.
Gubernatorial candidates,
national political pundit energize
Legislative Day
ADVOCATE!
Carol Weber APR, Director of Public Relations [email protected]
Hygienists continue to pursue split
The DEB continued to review recommendations from the Special Committee
on the Definition of Dentistry and Dental
Hygiene that were put forth by two DEB
hygiene members.
In January, the DEB voted unanimously
to make the following language changes to
section 447.01(3) (d) of the state statutes.
Continued on page 2
Photo by Carol Weber, WDA
Panel members (left to right) WDA contract lobbyist Atty. Pete Christianson, MUSOD Dean Dr. William Lobb
Lobb,
Legislative Committee Chair Dr. Lyndsay Knoell (Racine), Vice President Dr. Steve Stoll (Neenah), Director of
Government Services Mara Brooks, President Dr. Kent Vandehaar (Chippewa Falls) and Legislative Day host and
President-Elect Dr. Gene Shoemaker (Waukesha) teamed up to provide an overview of issues and answer attendees’ questions.
Advocate...
Educate...
Empower...
Serve!
“Democracy – and Dentists – in
Action” was the theme of the 2010
Wisconsin Dental Association Legislative
Day which drew 277 member dentists, dental staff, Marquette University
School of Dentistry students (primarily
years two and three) and WDA staffers to the Monona Terrace Community
and Convention Center in Madison on
Feb. 17.
Attendance by dentists was the highest since 2006, with 106 on hand to welcome the three major gubernatorial candidates: Milwaukee Mayor Tom Barrett
(D), former U. S. Rep. Mark Neumann
(R) and Milwaukee County Executive
Scott Walker (R).
All three gentlemen confirmed their
intent, should they be elected governor
in September, to work with the WDA
on oral health-related issues, including
the filling of Dentistry Examining Board
vacancies.
WDA Legislative Day host and
President-Elect Dr. Gene Shoemaker
(Waukesha) welcomed national political
TV news consultant and University of
Wisconsin-Madison professor of political
science Ken Goldstein to the podium as
keynote speaker.
Mr. Goldstein noted elections
involve “lots of drama, but fundamentals
drive outcomes.”
Using charts from the 2008 presidential election, he explained turnout,
loyalty and independent votes combine
to create “the nature of the times”. He
suggested this year’s elections will also be
influenced by local factors and national
trends, with competitive races won “at
the margin”.
The morning’s activities wrapped
up with a panel discussion of WDA
priority issues to help dentists and students prepare for their afternoon visits to
Photo by Carol Weber, WDA
National political pundit Ken Goldstein
was the keynote speaker.
Continued on page 3
Mission Statement:
WDA continues to grow!
The Wisconsin Dental Association
advances the interests of its members
The Wisconsin Dental Association is pleased to welcome five new members to
organized dentistry. These new members, their cities of practice or residence and
components (if applicable) are:
and the dental profession by promoting
Dr. Saman Gharib, Milwaukee
Greater Milwaukee Dental Association
professional excellence and quality
Dr. Michael Giebenhain, Black River Falls
Tri-County Dental Society
oral health care for the public.
WDA Journal is a publication of Wisconsin Dental Association, Inc.
Dr. Kay Kratz, Watertown
Dane County Dental Society
Dr. Kyra Larson, Hayward
Northwest District Dental Society
Dr. Jody Schilling, Fitchburg
Dane County Dental Society
May 2010 WDA Journal
Nomination deadline
is June 4!
Page 2
Looking for a few good women and men to
lead the WDA
Region 1
Dr. Timothy Cooper
715-341-6116
[email protected]
Region 2
Dr. Martin Williams
920-662-1600
[email protected]
Region 3
Dr. Mike Shimeta, chair
414-483-8820, [email protected]
Region 4
Dr. Renita Burrell
262-618-4714
[email protected]
Region 5
Dr. Beth Welter
608-326-7445
[email protected]
Questions about the nominating
process should be directed to your
regional representative or Executive
Director Mark Paget at 800-2344515 (toll-free, direct) or mpaget@
wda.org.
“If not me, who? And
if not now, when?”
- Mikhail Gorbachev,
Russian president of the Soviet Union,
1985 – 1991.
Dentists committed to helping lead
organized dentistry are wanted as candidates for the positions of Wisconsin
Dental Association president-elect, vice
president, editor and speaker of the House
of Delegates.
Individuals may nominate colleagues
or themselves by submitting candidates’
names by June 4, 2010 to a member of
the Nominating Committee (see box).
This committee will meet via a noon
conference call on June 9. It will present its slate of candidates to the WDA
House of Delegates on Nov. 12, 2010 in
Brookfield, Wis. Nominations will also
be accepted from the House floor at that
time.
Nominees’ digital headshots and curriculum vitae should be sent to Lisa Chandre
in the WDA Executive Office at lchan-
[email protected] or FAX 414-755-4105 for
publication in the October WDA Journal.
President-elect and vice president
The president-elect serves for one year
before automatically advancing to the presidency. Duties include hosting Legislative
Day and chairing the Wisconsin delegation to the ADA House of Delegates.
The vice president also serves for one
year.
The president, president-elect and
vice president work closely together to
represent the dental profession in meetings with government officials and state
legislators. These three officers support
one another in serving as WDA spokespersons with the media and other organizations. They also divide up component
visits based on geographic proximity and
scheduling needs.
Editor
The editorship is a four-year term. The
editor works with the staff managing editor and other public relations team members to produce the WDA Journal each
EMPOWER!
month (includes writing editorials) and
provides dentist oversight of the monthly,
electronic Executive Director’s Update,
annual WDA Sourcebook (Member
Directory & Practice Guide) and 24/7
WDA.org Web site.
Speaker of the House
Working with staff, the speaker sets
the WDA House of Delegates’ agenda.
He or she presides over all House meetings, performing duties according to parliamentary procedure. Prior to the House,
the speaker meets with and briefs the
Reference Committee chair. He or she
also serves as an ex-officio member of the
Board of Trustees.
The Speaker of the House is elected
for a one-year term that can be renewed
indefinitely.
Please contact Chief Operating Officer
Jeanne Rude at 866-431-9623 (toll-free,
direct) or [email protected] for detailed position descriptions.
DEB Continued from page 1
They also voted unanimously to support
the hygiene efforts to pursue legislative
changes to add the terminology “volunteer” to section 447.06(2) (a) of the state
statutes.
At the March meeting, the DEB
debated the remainder of the proposals. Discussion focused largely on the
hygiene proposal to remove the delineated statutory practice settings which are
tied directly to the hygienists’ requirements to obtain a dentist’s authorization
and prescription prior to the provision of
dental hygiene services.
The three settings in which hygienists
are currently allowed to practice without a dentist’s examination, prescription
or authorization include K-12 public
and private schools, city/county public
health departments and dental or dental
hygiene schools.
This section of the proposal is at the
heart of the push from within the dental
hygiene community to split the dental
hygiene process of care from the dental team approach. Under the draft
proposal, hygienists could practice in
any setting without the prescription and
authorization of a dentist and would only
be required to have a “dental or medical
referral” site.
Several members didn’t feel comfortable with the lack of educational requirements for public health dental hygienists
and also thought some basic infrastructure or guidelines should be put into
place prior to passage of any substantial
changes to the current Dental Practice
Act.
After extensive discussion, there was
gridlock on the issue; members agreed
to support the chair’s appointment of a
task force comprised of Dr. Barbeau, Dr.
Jaramillo, Linda Bohacek and Tim Size
to further discuss this issue and put forth
some compromise recommendations.
These recommendations would be
between the status quo of current statutory requirements and a push for independent practice.
The Wisconsin Dental Association
continues to educate the public and DEB
members on the importance of having all
members of the dental team work together under the prescription, authorization
and comprehensive treatment plan that
can only be provided by a dentist.
Letters have been written to Dr. Barbeau
and the other DEB members putting
forth a compromise to create a certification process for public health dental hygienists and require an agreement
with a private sector dentist or with the
Department of Health Services to determine specific protocols for treatment and
referral.
The new task force is expected to meet
before the May DEB meeting so concrete
recommendations can be brought forth.
WDA will continue to monitor this
activity and report future outcomes.
Practice questions
Multiple practice questions were discussed. The most pertinent was whether
or not a hygienist can provide services to
a new dental patient in the dental office
prior to the dentist’s examination. DEB
members stated there is nothing that
legally prohibits the dentist from making a decision whether hygiene services
should be performed prior to an examination.
The requirement that a dentist examine the patient within the 12 months
immediately preceding the provision of
hygiene services, relates only to the
occasion when the dentist is not physically in the office at the time the hygiene
services are provided.
The DEB decided there is nothing
in the statutes that would require the
dentist to examine the patient prior to
delegating the provision of hygiene services.
(WDA note of caution: Some attorneys
could challenge there is a “standard of care”
argument that could arise in a future liability
case. For example, it would likely be difficult for the dentist to argue the appropriateness or necessity of hygiene services without
first conducting an examination. There is a
liability risk of allowing services to be performed prior to an examination. The dentist
should be aware of this risk – and willing
to absorb it – if he/she decides to delegate
procedures in this fashion.)
Dental professionals administering
vaccinations
The DEB agreed to meet with the DHS
and WDA to discuss whether or not
statutes or administrative code changes
should be pursued to allow public health
departments to utilize the services of
dentists during public health vaccination
efforts.
The WDA believes dentists extensive
training in the administration of medications and use of syringes is a skill that
may be beneficial for those who run vaccine clinics.
Dr. Christman volunteered to serve as
contact; the WDA will pursue meetings
on this issue in early summer.
CE administrative rules still being
drafted
DEB legal counsel and members continue to work on drafting an administra-
tive rule regarding continuing education requirements for dentists and dental
hygienists.
The WDA will remains involved in
development of these administrative
rules at DEB meetings.
New administrative staff
Department of Regulation and
Licensing staff announced Gail Sumi is
the new DEB administrative assistant.
She is replaced Tom Ryan in this position.
Ms. Sumi has prior experience as a legislative aid and lobbyist, as well extensive knowledge in public policy-making.
A new DEB legal counsel has also been
hired and will attend the May meeting
Future DEB meetings
WDA leaders and staff represent member dentists at all DEB
meetings which are held the first
Wednesday of every odd-numbered month. Remaining meetings
in 2010 will be held at 8:30 a.m.
on May 5, July 7, Sept. 1 and Nov.
3 at the DORL building, 1400 E.
Washington Ave., Madison.
Page 3
Dental/Medical fee disclosure bill
signed into law
Mara Brooks Director of Government Services [email protected]
Gov. Jim Doyle signed Assembly Bill
614 into law March 9 which relates to
the mandatory public disclosure of medical and dental fees.
The date of publication was March
23, however, the
will officially take
effect Dec. 1.
This act will
require health care
providers/dentists
who are in association with three
or more other dentists/providers to
do all the following:
(1) Provide any consumer with the
median charge for a health care service
specified by the consumer if the provider
offers the service.
(2) Create a single document with the
25 most common procedures (dental will
have its own list of 25 procedures – as will
other disciplines within the health care
field) – the list of 25 will be determined
by Department of Health Services. The
Wisconsin Dental Association will have
to wait for DHS to create this listing and
the median charge methodologies prior
to implementation.
This document should include the
following information for each of the 25
procedures
• median billed charge (using a
“median” methodology created by DHS)
• Medicare (which is the program
for the elderly, not the poor) payment if
the provider is Medicare-certified (this
provision is not likely to impact many
dentists as so few dental procedures are
covered by Medicare)
• average allowable payment by third
party payers for each of the 25 procedures
(3) Prominently display a statement
in their facility informing patients of
their right to receive: (a) charge information for any individual procedure offered
by the provider; (b) the aforementioned
document containing charge and payment information for the 25 most common procedures; and (c) their right to
receive from insurance companies goodfaith estimates of the patient’s total outof-pocket costs for a procedure.
Insurance companies are also
required to provide beneficiaries information regarding out-of-pocket cost estimates and other financial information.
Additional provisions include requirements that any provider who submits
data to quality evaluation organizations
include the quality reporting information
to the patient if it is relevant to the procedures the patient is requesting.
The WDA will be monitoring the
DHS process relating to the implementation of this regulation; this effort will
include the determination by the state
of the 25 most frequently utilized dental
procedures and the creation of a standardized methodology for determining
the median charges and other similar
requirements.
To view the actual language of the
final Act, you can access this information at the state’s website: http://www.
legis.state.wi.us/2009/data/AB614hst.
html
May
y2
2010 WDA Journal
Legislative Day Continued from page 1
legislators’ offices. Visit WDA.org to
download background papers on:
• Assignments of Benefits legislation
– Assembly Bill 665/Senate Bill 453
• Wisconsin’s 2010 – 2020 Dental
Work Force Report
• WDA proposals to address disparities in dental care access
• WDA priority listing for 2009 –
2010 legislative session
• Why dentists don’t cost-shift
• Invitation to legislators to participate in 2010 WDA Mission of Mercy in
Sheboygan
Comments from several participants
confirmed, “It was the best Legislative
Day yet…great to hear the three candidates…the program was terrific.”
Be part of the action in 2011.
Plan now to attend the next WDA
Legislative Day on March 30, 2011
at the Monona Terrace in Madison.
Photo by Carol Weber, WDA
Democratic gubernatorial candidate and
Milwaukee Mayor Tom Barrett.
Legislature considers $10 million in
bonding for Marshfield ‘dental facility’
Mara Brooks Director of Government Services [email protected]
Sen. Bob Jauch (D-Poplar) began
circulating a bill on March 25, 2010
seeking legislative support among rural
legislators for $10 million in bonding
to assist Marshfield Medical Clinic in
building a “dental facility” on its campus.
The Senate Bill number is 656 and the
Assembly bill number is 912.
Sen. Jauch also included background
information explaining this project is
needed to pursue a dental residency program and post-baccalaureate plan and
not a proposal for a dental school in
Marshfield at this time.
A few legislators contacted the WDA
seeking our input on this bill prior to
making a decision on whether to sign
on. The WDA responded to these legislators stating we are neutral on the
proposal, but believe the issue could be
resolved with rate increases and that the
pilot project on the rate increases that
we pursued during the previous budget
cycle could have been funded for six
years with the use of this bonding money.
Visit WDA.org and search “Marshfield”
for a copy of the bill or to see the WDA
response.
The bill was circulated for co-sponsorship the next day. Those who have
signed on in support (thus far) include:
• Sen. Russ Decker (D-Schofield)
• Sen. Jim Holperin (D- Conover)
• Sen. Bob Jauch (D-Poplar)
• Sen. Pat Kreitlow (D-Eau Claire)
• Sen. Julie Lassa (D-Stevens Point)
• Sen. Mark Miller (D-Monona)
• Sen. Kathleen Vinehout (D-Alma)
• Rep. Kristin Dexter (D- Eau Claire)
• Rep. Ann Hraychuck
(D –Balsam Lake)
• Rep. Mary Hubler (D-Rice Lake)
• Rep. Nick Milroy (D-Superior)
• Rep. Louis Molepske
(D-Stevens Point)
• Rep. Mark Pocan (D-Madison)
• Rep. Marline Schneider
(D- Wisconsin Rapids)
• Rep. Donna Seidel (D-Wausau)
• Rep. Mike Sheridan (D-Janesville)
• Rep. Gary Sherman (D-Port Wing)
• Rep. Amy Sue Vruwink
(D- Milladore)
Erika Valadez Dental Practice and Government Relations Associate [email protected]
es via the portal will not be available
to in-state emergency providers, outof-state providers and out-of-county
providers since they are not allowed to
establish a Portal and these groups will
continue to receive paper advices.
Remittance advices contain protected health information so providers
are required to create a secure Portal
account in order to access or download
their RA. To sign up for an account,
Republican gubernatorial candidate and
former U.S. Rep. Mark Neumann.
Photo by Carol Weber, WDA
Republican gubernatorial candidate and
Milwaukee County Executive Scott Walker
MA remittance advices to be discontinued
Effective May 1, ForwardHealth
will discontinue printing and mailing
paper remittance advices to Medicaid
providers with their reimbursement
checks. This is a result from recent
state budget cuts to the MA program
generated the BadgerCare Plus and
MA Rate Reform project.
Providers are required to establish a
Portal account through ForwardHealth
to obtain their RA. Remittance advic-
Photo by Carol Weber, WDA
visit the ForwardHealth Web site at
http://www.forwardhealth.wi.gov and
select the “Requesting Portal Access”.
Training sessions on the electronic
advices for providers and billing staff
started in March 2010 and continue
throughout the year. Registration can
be done online on the ForwardHealth
Web site or by calling 800-947-9627.
Top component attendance
Number of members attending:
1. Brown-Door-Kewaunee Dental
Society
2. Dane County Dental Society
3. Greater Milwaukee Dental
Association
4. Winnebago County Dental
Society
19
14
13
11
Percentage of members attending:
1. Brown-Door-Kewaunee Dental
Society
10.73 percent
2. Winnebago County Dental
Society
10.38 percent
3. Racine Dental Association
7.69 percent
4. Southwestern District Dental
Society
7.32 percent
May 2010 WDA Journal
Page 4
Messages
President Kent Vandehaar, DDS | [email protected]
Are you up for the challenges facing
dentistry in Wisconsin?
Even though dentistry was not a major
part of the recent national health care
reform package, it makes me think about
our profession’s future.
How will practicing dentistry look in
five or 10 years? How will technological
advances enable us to provide better care
to our patients? What work force opportunities or changes await us and how will we
prepare for these changes?
Younger dentists may be looking forward to enhancing their skills, starting or
buying a practice, purchasing new equipment and balancing family life with work.
Older dentists (like me) may be looking
for an associate, thinking about selling the
practice and volunteering more while easing into retirement.
Regardless of where you fit in this spectrum, work force changes over the next 10
years will impact the way you practice.
With many of these changes initially
being driven by access to care, some may
feel they are unnecessary and wish to draw
a line in the sand.
I challenge you to put aside any prejudices and imagine how your private practice could benefit from using an expanded
function dental assistant, a community
dental health coordinator, a mid-level provider (e.g., dental therapist) and/or sub-
contracting services for community health
or federally qualified health clinics.
The Wisconsin Dental Association
has had early discussions with CHCs and
FQHCs about partnering with privatepractice dentists to help get people the
care they need in a timely fashion, reduce
clinics’ patient backlogs and reimburse
small-business dental practices at a more
sustainable rate.
Let’s say you reach agreement with a
local clinic on how many patients you can
see, compensation (e.g., fee for service,
per visit amount) and what procedures
would be done.
While this may not be your “usual and
customary” fee, it would be an acceptable
amount that could enhance your practice.
Would you be able to devote a full or
half day per week to treating this needy
population? Would you work in the local
clinic or would you make arrangements to
have these patients treated in your office?
Either way, it could be a good production supplement to a private practice while
also getting treatment to a greater number
of low-income, uninsured and Medicaid
patients. It is a win-win situation.
Issues remain to be resolved, but I
hope we will soon have model contracts
in place.
While many of our colleagues across the
country have had experience with EFDAs
in the military or in private practice, it is a
new concept in Wisconsin.
The WDA is making this a high priority and will work on legislation to create
this position during the 2011 legislative
session.
How might this enhance your practice?
For example, after you prepare the tooth
your EFDA could place the restoration
freeing you up to see an increased number
of MA patients.
Is there an assistant or hygienist in your
office who you are comfortable working
with and who might have an interest in
expanding his/her skills and education?
The WDA Dentist Recruitment and
Work Force Committee will examine this
issue, compare what is in place in other
states and recommend an action plan to
your Board of Trustees.
Space does not permit discussion of the
mid-level provider in private practice, so
I will examine this idea in the June 2010
WDA Journal.
As always, I welcome your ideas
and comments about the new challenges and opportunities facing dentistry in
Wisconsin.
“I challenge you to put
aside any prejudices
and imagine how your
private practice could
benefit.
”
Gerald Hart, DDS - Guest Editorial | [email protected]
The business side of things what you really need to know
You may have noticed in the last several WDA Journal issues, the editor’s message section has a different photo than the
suave, dashing figure of Dr. Dennis Engel.
Dr. Engel asked for a few guest editorials from the WDA Editorial Board while
he is off herding cats at the American
Dental Association. Although I don’t
remember drawing straws, I ended up with
the Business of Dentistry edition.
In speaking with my new partner, a
Marquette University School of Dentistry
2006 graduate, it appears the new dentist
crowd is only marginally more prepared
than I was for the “business” side of things
25 years ago. This is understandable.
Dental school curriculum doesn’t really
have a lot of open space for business education.
So how does one acquire this essential
info?
One option is simply to avoid the subject. Large group and corporate practices
generally have managers or management
structures in place. The pros and cons of
this option I’ll omit for brevity and because
I actually don’t know any of the facts.
In solo practice, however, it’s rapidly
apparent new dentists are going to need
help–and fast. But, what do they need to
know? MBA? Economics degree? That
Charles Schwab goes by Chuck?
Actually, you’re going to need a working knowledge of accounting, human
resources, employment law, contract law,
taxes, marketing and computer technology. Then there is OSHA, HIPAA, FICA,
ERISA, FMLA, BMP and several dozen
other regulatory acronyms that apply to
you.
If you’re like me, the lecture/weekend
seminar route seemed the path of least
resistance. (After all, I’m a doctor so how
hard can this be?) After a few months
armed with a pile of coffee-stained hotel
stationary notepads, I assumed I had the
necessary skill set.
Dentists by necessity are consummate
multitaskers. As a manager though, I
always seemed to be behind, unprepared
and inept.
Turns out I was a reactive manager not
a proactive one in “seminar speak” and I
hired a consultant/management company
to assist. By the time graphing, meeting,
analyzing and group hugging was done,
there wasn’t a lot of time available for
dentistry. (I guess I should have taken the
seminar on how to pick a consultant.)
At this point, I made one of the best
decisions as a manager – I hired my wife. If
you are lucky enough to have a spouse that
is organized, analytical, tactful, resourceful, not to mention witty, charming and
beautiful (Yeah, she’s looking over my
shoulder as I’m writing.), everything will
work out fine. If not, then according to
my old consultant’s flow chart you need a
…consultant.
In all fairness, I know of many practices
that have been helped by management
consultants and many solo practioners that
are excellent managers. It’s not my intent
to trivialize the business aspects of what
we do.
An efficiently-managed business is
absolutely necessary to not only earn a living, but also to retain quality staff, invest in
continuing education and technology and
plan for your future.
The fact we have the autonomy to
choose to be in a group, corporate, partner
or solo practice and determine how that
practice is managed is what makes it great
to be in the business of dentistry.
WDA Journal reserves the right to edit all communications and requires that all letters be signed. The views expressed in letters,
editorials and editorial cartoons are those of the individual author and do not necessarily reflect the opinions of the association or
its subsidiaries. WDA Journal readers are invited to contribute their views on topics of interest in dentistry. Brevity is appreciated.
To be considered, letters must be at or under 250-300 words.
Justin Braun, DDS, Cedarburg
262-377-9490 • [email protected]
Robert Brennan, DDS, Neenah
920-725-0551 • [email protected]
Gerald Hart, DDS, Portage
608-742-3272 • [email protected]
Fred Jaeger, DDS, Madison
608-231-2424 • [email protected]
“An efficiently-managed
business is absolutely
necessary to not only
earn a living, but also to
retain quality staff, invest
in continuing education
and technology and plan
for your future.
”
EDITORIAL POLICY
Please address letters to:
WDA Journal | 6737 W. Washington St. | Suite 2360 West Allis, WI 53214 | Fax: 414-755-4111
WDA style note: We make every effort to bold members’ names in articles.
EDITORIAL BOARD
May 2010 WDA Journal
Page 5
Advocate...
Educate...Empower...
Serve!
MAY 2010
VOLUME 86, NUMBER FIVE
Editor
Dennis Engel, DDS, CDE, Mequon
262-242-8929 • [email protected]
Executive Editor
Mark Paget
414-755-4100 • [email protected]
Managing Editor
Emily Bultman
414-755-4110 • [email protected]
OFFICERS
President
Kent Vandehaar, DDS, Chippewa Falls
715-723-5688 • [email protected]
Past-President
Michael Kaske, DDS, Twin Lakes
262-877-2161 • [email protected]
President-Elect
Gene Shoemaker, DDS, Waukesha
262-542-0431 • [email protected]
Vice President
Steven Stoll, DDS, Neenah
920-725-4307 • [email protected]
Treasurer
John R. Moser, DDS, Milwaukee
414-273-9800 • [email protected]
Editor
Dennis Engel, DDS, CDE, Mequon
262-242-8929 • [email protected]
Speaker of the House
Richard (Dick) Lofthouse, DDS, Fennimore
608-822-3770 • [email protected]
Executive Director
Mark Paget, West Allis
414-755-4100 • [email protected]
ADA 9th District Trustee
Dennis Engel, DDS, CDE, Mequon
262-242-8929 • [email protected]
Region 1 Northwest
Julie Fox, DDS, Wausau
715-849-2369 • [email protected]
David Kenyon, DDS, Altoona
715-832-3385 • [email protected]
Jeff Nehring, DDS, Mercer
715-476-3432• [email protected]
Region 2 Northeast
John Masak, DDS, Appleton
920-733-5607 • [email protected]
Thomas Nockerts, DDS, Green Bay
920-469-8484 • [email protected]
Jeffrey Kraig, DDS, Fond du Lac
920-922-9000 • [email protected]
Region 3 Greater Milwaukee
Paul Levine, DDS, Milwaukee
414-355-0213 • [email protected]
James Morgenroth, DDS, Brookfield
262-790-9322 • [email protected]
Thomas Raimann, DDS, Hales Corners
414-425-1510 • [email protected]
Region 4 Southeast
Ryan Braden, DDS, Lake Geneva
262-248-0120 • [email protected]
Ned Murphy, DDS, Racine
262-886-9440 • [email protected]
Barrett Straub, DDS, Port Washington
262-284-5505 • [email protected]
Region 5 Southwest
L. Stanley Brysh, DMD, Madison
608-417-6500 • [email protected]
Timothy Durtsche, DDS, La Crosse
608-784-7319 • [email protected]
Julio Rodriguez, DDS, Brodhead
608-897-8645 • [email protected]
Region 6 Student Region
David Gundersen
Marquette University School of Dentistry
[email protected]
Member Publication
WDA announces changes
ide
to Pyramids of Pride
SERVE!
Lani Becker CAE [email protected]
The Wisconsin Dental Association
Membership Committee is pleased to
announce several changes to the 2010
Pyramids of Pride program,
including two new awards.
The President’s Award of
Honor has been changed to
the WDA Award of Honor.
The committee felt the previous title was deceiving,
because anyone could nominate someone for the award
not just the WDA President.
However, criteria remains
the same.
Nominees may have contributed to the dental profession in any of
the following: through material contributions to the WDA, advancement of the art
and science of dentistry or through provision of exceptional service to the dental
community.
Two award categories have been eliminated: Dental Care for Older Persons and
Outstanding Service.
The decision to sunset the Dental Caree
for Older Personss Award was made because
potential nominees
nees in this category also
fall into the Community Outreach
Award and the WDA Award of
Honor categories.
The Outstanding Service Award
was originally the top award given by
the WDA, but it has been replaced
by the Lifetime Achievement
Award. With the criteria for both
awards the same, it was decided that
by continuing to offer this award
it took away from the Lifetime
Achievement Award.
Two new categories have been
established. The Friends of Dentistry Award
honors an entity that makes ongoing contributions to the WDA mission. Nominees
have contributed to the WDA through
involvement in programs or service on a
committee, subcommittee or task force or
material contributions.
The second new award will recognize
a member of the dental community who
supports
mis-ts the WDA
WDA Found
FFoundation’s
datiion’’s mis
mi
sion. Nominees for the WDA Foundation
Philanthropic Award have contributed to
the foundation through donating material
contributions or supporting projects that
provide dental care for the disadvantaged.
To make it easier to submit a nomination, a CV is required only for the Lifetime
Achievement Award nominations.
The complete list of award categories includes: Lifetime Achievement,
Community Outreach, WDA Foundation
Philanthropic, Friends of Dentistry, Media
Awareness, Media Relations, New Dentist
Leadership, Outstanding Leadership
through Mentoring, Political Action and
WDA Award of Honor.
Nominations are accepted year round,
but to be considered for a 2010 award they
must be submitted no later than July 15,
2010.
Visit WDA.org for complete descriptions and an award nomination form.
Recent DEB disciplinary actions
Erika Valadez Dental Practice and Government Relations Associate [email protected]
The Department of Regulation and
Licensing no longer mails its Regulatory
Digest to license holders. Historically, these
have provided educational information
regarding the types of disciplinary actions
that may be taken against license holders.
The Wisconsin Dental Association
believes members should be aware of the
types of issues and concerns that can lead to
disciplinary actions. It is important to note,
even if a decision is reported, an appeal may
be pending.
The DORL announced the following
disciplinary orders against dentists in late
2009:
Case 1
The Dentistry Examining Board reprimanded Dr. X for unprofessional conduct
and ordered him to pay costs of $2,000. Dr.
X must also complete a minimum of six
hours continuing education in the area of
crowns and six hours of CE in the area of
ethics of dentistry practice. Dr. X did not
recognize and promptly correct defective
crowns.
Case 2
The DEB reprimanded Dr. X for failure
to determine the length of the canals, take
appropriate precautions to avoid an overfill
of a root canal, inform the patient of the
overfill and provide options for corrective
treatment. Dr. X has been ordered to pay
costs of $2,160 and complete 15 hours of
clinical CE in endodontics.
Case 3
The DEB suspended the license of Dr.
X due to impairments in thinking, memory,
judgment and decision-making; he had no
insight to his impairments due to diagnosis
of mild Alzheimer’s disease.
Dr. X continued to practice dentistry
and did not return for a neurological exam
for three years after this diagnosis at which
time the neurologist reported these impairments to the Division of Enforcement.
There was probable cause that Dr. X has
engaged in or is likely to engage in conduct
that the public health, safety or welfare
imperatively requires emergency suspension of the license to practice dentistry. Dr.
X’s license to practice dentistry in the state
of Wisconsin was surrendered and $925 in
costs paid.
Case 4
The DEB reprimanded Dr. X and
ordered the paying of $250 in costs for proceedings on Ohio license reprimand, which
placed his license on probationary status
for a period of one year due to concerns
about the care and treatment provided to
11 patients.
Respondent completed all required CE
hours, passed the outcome assessment test
and also passed the Ohio jurisprudence
exam.
Case 5
Dr. X requested the DEB to modify the terms of a 2008 decision ordering
the random urine
drug and alcohol
screens. The DEB
denied this request
and ordered Dr. X
to provide valid
prescriptions for
the positive drug
screens of five
random
checks
between January
2009 and April
2009.
Case 6
Dr. X requested the DEB to reduce her
random urine drug and alcohol screens from
52 to 30 screens per year and grant permission to apply for reinstatement of her Drug
Enforcement Administration registration.
The DEB granted the request to reduce the
number of screens from 52 to 30 per year,
but also ordered to continue calling “XLab”
on a daily basis to facilitate administering the random urine screens. The DEB
granted permission for DR. X to apply for
reinstatement of DEA registration.
Case 7
Dr. X requested the DEB modify the
terms of its 2008 decision prohibiting him
from treating or prescribing medications for
himself or members of his immediate family.
The DEB denied this request.
Complete summaries of DORL decision
are publicly available at http://online.drl.
wi.gov/dept/decisions/.
Names in the News
Brookfield
dentist recognized for
outstanding dental service
Dr. Kenneth J. Waliszewski
(Brookfield) recently recognized the Outstanding Dental
Service Award from Marquette
University School of Dentistry.
Dr. Waliszewski received
his DDS in 1971 and master’s degree in prosthodontics
in 1974. After graduation,
he joined the Navy Dental
Corps, served as regional staff
prosthodontist and head of the
Division of Fixed Prosthodontics
in San Diego.
After the service, he then
returned to Milwaukee and
Marquette to establish his practice and teach part time. He
held several positions in the
dental and graduate prosthodontics areas. After the dental
school moved into its new building in 2002, he got involved
with informatics.
May 2010 WDA Journal
Page 6
GKAS 2010
Wisconsin dentists donate more than $719,000
in care to 6,250+ children for Give Kids A Smile
EDUCATE!
Emily Bultman Communications Coordinator [email protected]
More than 350 Wisconsin dentists, with
help from nearly 934 dental team members, dental and hygiene students and community volunteers, donated an estimated
$719,000 in oral health care and education
to 6,250 of the state’s low-income children
Friday, Feb. 5 and during subsequent weeks
in recognition of the eighth annual Give
Kids A Smile® national children’s dental
access day.
Events ranged from large-scale dental
clinics delivering exams, cleanings and
fluoride treatments to individual dentists
providing fillings, extractions and crowns
to underserved children in their private
practices to dental professionals offering
screenings and educational programs in
various locations.
Photo courtesy of GMDA
Drs. Charles Lenarduzzi,
Lenarduzzi left, and
John Moser have a laugh with a giant toothbrush at GMDA’s exam day
Jan. 23. The value of services delivered at the GKAS screening day was
$89,187.
GKAS activities are supported by significant corporate donations from ColgatePalmolive, Henry Schein Dental and DEXIS
Digital X-ray. The Dental Record – A
Division of WDA Professional Services Inc.
also makes children’s dental record forms
available for Wisconsin GKAS events.
tal office team provided preventive and
restorative dental services along with oral
hygiene education to 10 children.
Dr. Richard Salm and his Midwest
Dental team scheduled appointments for
15 children to provide them with needed
preventive and restorative dental care.
Drs. Jane Mathen and James Springborn
and their Fox Valley Dental Associates
team worked with a local public school to
identify six low-income children needing
comprehensive care.
Drs. Pete Hehli and Dr. Chad Isken’s
Northstar Dental Group, with help from
Dental Crafters Lab, provided comprehensive dental care and necessary follow-up
treatment for 40 young patients.
Once again, Dr. Dale Scharine and his
dental team provided dental services to
14 children enrolled in the Fox Cities Big
Brothers Big Sisters program.
Dr. Roger Stanek and his eight-person
staff worked with Big Brothers and Big
Sisters to deliver needed preventive and
restorative dental care to 12 children.
Tri-County Community Dental Clinic
coordinated care for 181 children, ages
5 to 18, from Calumet, Outagamie and
Winnebago counties. Volunteers included 31 dentists, two dental hygienists and
13 Fox Valley Technical College dental
hygiene students. Care was provided at the
clinic and in multiple private dental offices.
Participating dentists included Drs. Robert
Asp, Ryan Auth, Michael Bouressa,
Dawn Brown, Tim Brown, Tipton
Brown, Tyler Brown, S. William Clark,
Paul Conner, Karen Dustrude, William
Farrow, Ellen Fischer, William Flanagan,
David Gamm, Michelle Graf, Thomas
Grotenhuis, Peter Hehli, Tony Kraft,
Stephanie Kramer, Thomas Langkammer,
Mark Lenz, Thomas La Selle, Robert
Magnin, Jane Mathen, Thomas Moeller,
Stacy Reuss, Joseph Schouten, Sidney B.
Schulz, James Springborn, Steven Stoll
and Patrick White.
Baldwin
Dr. Orth Sisombath and his team at
Midwest Dental provided preventive and
restorative dental care to 10 children.
Black River Falls
Drs. Steve Hegna, Todd Reich and
Rachel Steele and staff provided dental exams and basic care to 27 children,
7 to 8-years-old. The Jackson County
Health and Human Services Department
and local public school district helped the
Community Dental team identify children
in need.
Brookfield
Drs. James Rollefson, Angela Trochlell
and Edward Trochlell sent a member of
their pediatric dental team to speak to 185
students at the Children’s Learning Center,
Heritage Christian School and Pewaukee
Lake Elementary School about the importance of good nutrition, daily oral hygiene
practices and regular dental visits.
Cassville
Dr. Tom Hughes continued a 27-year
tradition of delivering dental health
instruction to kindergarten, third and
fourth grade classrooms in the Cassville,
Potosi and River Ridge School Districts
during National Children’s Dental Health
Month. Each of the 225 children received
a toothbrush, toothpaste and dental health
education materials.
Chetek
The Midwest Dental office of Dr. William
Shea provided care for 16 children.
Chilton
For the sixth year, Drs. Michael Baus
and Mariah Murphy and their team worked
with Calumet County Social Services and
the Salvation Army to provide preventive
and restorative dental care to some 50 lowincome children.
Durand
Dr. David Reiland organized “Dentist
with a Heart Day” to provide preventive
and restorative dental care to underserved
children at no cost.
Eau Claire
Nearly a dozen Northwest District
Dental Society members, along with 30
Chippewa Valley Technical College dental
hygiene and assisting students teamed up
for the fourth year to provide preventive
and restorative care and dental education
to 100 children. Dr. Lonnette Breneman
was event coordinator.
The Eau Claire Oakwood Midwest
Dental office of Dr. Melinda Rosenberger
provided care for 25 children in need.
The Eau Claire South Midwest Dental
office of Drs. Robert Thompson and Derek
Rognlien also provided preventive and
restorative dental services to 24 children.
Evansville
Dr. Anna Botts and her Midwest Dental
office team welcomed 20 children between
the ages of 3 and 15 for preventive and
restorative care.
Fond du Lac
Fond du Lac County Dental Society
Continued on page 7
Abbotsford
Drs. Christina and Troy Rens provided
free dental exams and sealants to 94 second
graders enrolled in Abbotsford and Colby
public schools. A Clark County public
health nurse will present dental health
information and schedule follow-up care
for children as needed. Dental goody bags
are made available by the Abbotsford Lions
Club.
Amery
Drs. David Doroff, James Lampi,
Thomas Van Someren and Robert
Johansen at Dental Arts welcomed 85 local
elementary students for necessary preventive and restorative services. Children and
parents learned about the importance of
good dental health.
Antigo
The father-daughter dental team of Drs.
Timothy and Meghan O’Brien and staff
welcomed 25 youngsters for exams, teeth
cleaning, preventive care and oral hygiene
instruction.
Appleton
Dr. David Emmanuel and his den-
Page 7
May 2010 WDA Journal
GKAS Continued from page 6
members including Drs. Kathleen DoyleKelly, Timothy Harper, Thomas Gietman,
Jeffery Kraig, Thomas Kraus, William
Mauthe, Christopher Rauch, Todd
Sarauer, Kenneth Scholz and William
Shaw, teamed up with the county health
department to provide dental exams, cleanings, X-rays and fillings and extractions to
100 children, between the ages of 3 and 18,
on GKAS day.
Holmen
Dr. Jennifer Lesneski and her Midwest
Dental office staff worked with the local
YMCA and Women, Infant and Children
program to identify 25 children between
the ages of 3 and 15 in need of preventive
care and restorative treatment.
Fort Atkinson
Dr. Leslie Showalter and her Rock
River Dental team examined and treated
16 youngsters between the ages of 5 and
15 referred by the Jefferson County health
nurse and Fort Atkinson School District
nurse.
Hurley
Dr. Paul Hagemann and staff, in cooperation with the Iron County Health
Department and Hurley School District,
conducted dental screenings, applied fluoride varnish and made care referrals for 32
children.
Forest, Oneida and Vilas Counties
Through the Northwoods Dental Project,
a public-private oral health program in the
rural and predominately non-fluoridated
communities of Forest, Oneida and Vilas
counties, more than 1,500 children in 24
school districts received oral health education and about 900 of those also received
preventive dental services.
Jackson
Dr. Scott Charmoli and team educated
some 100 children about the importance
of maintaining good oral health on Feb. 8,
9 and 18. Each child received a goody bag
with personal oral hygiene products and
educational materials.
Green Bay
Dr. Heidi Eggers-Ulve examined and
provided oral health education for 347
children enrolled in Head Start in the
Green Bay School District. Many of these
children will receive follow-up treatment
throughout the year and periodic fluoride
treatments provided by other area dentists.
All children received toothbrushes and
other home care items.
Drs. Chris Hansen and Daniel Tache
and their University Dental team performed cleanings, X-rays, fluoride treatment and exams for 24 preschool and
elementary children.
Dr. Jamie Minarik and the Midwest
Dental Green Bay East clinic staff provided
preventive and restorative dental services
to six children, with Dr. Julie Farrell and
the Green Bay West clinic team treating 15
children.
Dr. Matthew Nelson and his dental
team used GKAS as an opportunity to help
20 children in the community who are
otherwise unable to receive regular dental
care.
Through Oral Health Partnership, two
dentists and 10 additional volunteer dental professionals provide exams, cleanings,
X-rays, fluoride treatments and some fillings to uninsured or Medicaid children.
Dr. Rebecca Van Miller and her team
screened 50 children and provided needed
follow-up treatment.
Dr. Martin Williams and six other volunteers helped underserved children in the
area get the dental treatment they needed.
oral hygiene education and preventive
dental services to 10 children.
Photo courtesy of Robinson & Prijic Family Dental
Dr. Adam Unterbrunner smiles with a
GKAS patient at Robinson & Prijic Family
Dental in Janesville.
Janesville
Health Net of Janesville, a community health and dental clinic, scheduled
appointments with five children in need of
preventive and restorative dental care.
Drs. David Robinson, Robert Prijic,
John Bauwens, Lance Miller and Adam
Unterbrunner, along with 17 staff at
Robinson & Prijic Family Dental Associates
on Randall Ave., provided dental sealants,
fluoride treatment, cleanings and restorative care to 90 children ages of 4 through
12. This was the office’s first GKAS effort
and they reported it was a great success.
Kenosha
On Feb. 10, local dentists, including
Kenosha County Dental Society members,
again joined forces with dental assisting
students to examine 135 Boys & Girls Club
members at Gateway Technical College.
Students will also receive instruction in
good oral hygiene and healthy lifestyle
practices.
Holcombe
The Shining Smiles Oral Health
Program gave 835 children oral health
education, screening and fluoride treatment. Necessary follow-up treatment was
provided by local dentists.
Kewaskum
Once again, Dr. Stephen Van Ess and
staff provided dental exams, cleanings and
basic preventive care to 10 underprivileged
Kewaskum School District students.
Hudson
Dr. Julie Lesher and her Dentistry on
the Vine team provided preventive and
restorative dental care to 20 children on
Feb. 2 and 5.
Drs. Douglas Weiher and Ryan Tietz
and their Oakwood Dental team provided
La Crosse
Dr. Kurt Hulse coordinated a multiplesite GKAS effort involving 25 La Crosse
District Dental Society members and 100
allied dental personnel. The 150 children
scheduled to receive preventive and restorative care were identified in cooperation
with local government, school and youth
groups.
Dr. John Moore provided oral hygiene
education and preventive dental services
to eight children between the ages of 4 and
17.
The Midwest Dental clinic scheduled
50 children, ages 3 to 15, for appointments that included exams, preventive
treatments such as sealants, fluoride rinse
or varnish and restorative care.
Madison
Working in cooperation with the Dane
County Dental Society, Midwest Dental’s
Madison East and Madison University clinics saw a combined 19 patients throughout
February for needed care identified during
a prescreening day in January.
The Midwest Dental – Madison West
clinic treated five young patients for oral
health needs.
Manitowoc
Dental Park dentists and staff worked
with the local health department to identify 20 low-income children in need of
exams, preventive services and restorative
care.
Seven local dentists with help from
40 other volunteers provided free dental
care to 100 children in need as part of the
Healthy Teeth Healthy Kids program.
Once again, Drs. Michael Orchekowski
and Dan Beaupre and their Lakeshore
Dental team provided dental services,
including preventive and restorative care
and oral hygiene education to 12 local
children in need.
Dr. Noemi Garcia-Beiersdorf and her
Midwest Dental team provided comprehensive dental care and education to seven
youngsters.
Mayville
Dr. Mark Brieman examined and treated
19 kids, ages 4 to 16. Care included exams,
teeth cleanings, application of sealants and
basic restorative care.
Menasha
Dr. Michael Wockenfus and the MidValley Dental team welcomed 17 at-risk
children referred by the Menasha Public
Health Department and local public
schools.
Menomonie
The Lakeside Dental team including
Drs. Gregory Green and Lisa Joyce provided free services to an estimated 18
children who have limited access to dental
care, including oral health education, preventive screening and treatment.
Madre Angela Dental Clinic), Children’s
Hospital Pediatric Dental Clinic,
Milwaukee Area Technical College dental hygiene program and numerous private dental offices. Holt Dental Supply,
Patterson Dental Company, Henry Schein
and Colgate provided additional support
and materials.
On Jan. 23, some 175 volunteers welcomed 658 children to MUSOD where
they received dental exams, had their
teeth cleaned and fluoride varnish applied.
Parents were provided with oral health
education. The value of services delivered just on the GKAS screening day was
$89,187.
Mondovi
The Mondovi office of Drs. Moos, David
Young and Jeremy Vogel provided care to
seven low-income children.
Neenah
Dr. Dino Bordini and a colleague with
help from seven Midwest Dental clinic
staffers provided cleanings, fluoride treatments and sealants to eight local children.
New Richmond
An estimated 10 children received teeth
cleanings and fluoride treatment free of
charge at Midwest Dental.
Oshkosh
Dr. Allen Deaton from Midwest Dental’s
Oshkosh North clinic and Dr. Brad Melhus
at the Oshkosh South location along with
their dental teams delivered preventive
and restorative dental services to an estimated 45 children.
Plymouth
Drs. Sherry Joseph and Joseph White’s
dental practice again provided oral hygiene
education, exams, cleanings, dental sealants and fluoride treatment to 36 children.
Dr. Peter Muehleis and the local
Midwest Dental clinic staff provided care
to 10 youngsters.
Drs. Rieck Beiersdorf and James
Kuhlow’s Advanced Dental Care team
welcomed 18 children, ages 3 to 16, for
appointments that included exams, preventive treatments such as sealants, fluoride rinse or varnish and restorative care.
Prairie du Chien
McKeever Dental celebrated GKAS day
on Jan. 29 by providing preventive and
restorative care and oral hygiene instruction to 12 Head Start children. A prescreening even was held last December.
Merrill
Drs. Jeff Nielsen and Jessica Kiecker
and their Midwest Dental team provided
oral hygiene education, sealants, fluoride
and restorative dental services to 15 children.
Mondovi
Drs. David Young and Jeremy Vogel
and their Midwest Dental team performed
preventive and restorative dental services
to 15 children.
Milwaukee
GKAS was again celebrated with a
large-scale, cooperative effort between the
Greater Milwaukee Dental Association,
Marquette University School of Dentistry,
St. Elizabeth Ann Seton Clinic (formerly
Photo courtesy of Racine Dental Association
GKAS volunteer dental assistant Megan
Brown, State Rep. Cory Mason D-Racine
and Dr. Lyndsay Knoell smile with a
youngster.
Racine County
An estimated 30 Racine Dental
Association members (Drs. Richard
Anderson,
Robert
Bissegger,
Continued on page 13
May 2010 WDA Journal
Page 8
Focus on
Business of dentistry
Important criteria when selecting a 401k advisor
Jerome A. Mahalick DDS, AMP Inc. [email protected]
Establishing and investing in a 401k
plan is one of the best methods of creating wealth in retirement for the professional practitioner and his staff.
During
boom
times it is easy
to hire a financial
adviser
and put your
investments on
autopilot. The
chaos and devastation in 2008
demonstrated
the necessity of
making the correct investment
decisions for a
qualified retirement plan.
Many dentists do not have the time,
expertise or desire to make investment
decisions for their 401k plans.
Having an adviser who understands
the dental profession is crucial. How can
you select a reliable expert? Approach
the search like a boss, not a client.
That means conducting a vetting pro-
cess to make sure the investment adviser
is competent, trustworthy and looking
after your best interest. Here are some
questions to answer as you begin the
process.
1. What is the advisor’s background?
To find advisors regulated by the U.S.
Securities and Exchange Committee
(managing more than $25 million in
assets), visit http://adviserinfo.sec.
gov and click on “investment adviser
search”.
The ADV form will give you information on the adviser’s fees, business history, education and investment strategy.
2. What do the advisor’s clients say?
After a recommendation from friends
or peers, continue to do your homework.
People who refer you to an adviser may
have different goals than you do.
Ask the advisor for references from
past and current clients with situations
similar to yours. Ask specific questions
about personal service and response to
concerns and ethics. You may also want
to talk to a CPA with knowledge of that
adviser.
3. How does the advisor get paid?
Knowing how an adviser gets paid
will tell you if they are working for your
best interest. If the adviser’s firm charges
a commission, they may have limited
products with high fees. Advisers whose
compensation fee is based on assets
under management are the most likely
to be working in your best interest.
Their fee income rises as the value of
your portfolio increases.
4. What are the checks and balances?
When depositing money into your
retirement account the checks should
be made out to a third-party custodian
like Fidelity Investments or Schwab.
You should receive periodic reports from
the adviser and the custodian that must
have the same investment summary.
your goal. It is helpful if the returns are
shown on an individual year basis.
6. Where does the advisor invest his
money?
If the adviser has a solid investment
program, (not selling products) his/her
money should be invested in a similar
program to the type you are considering.
Answers to these questions should
give you a good starting basis for selecting a competent investment advisor for
your 401k plan.
5. What is the performance?
The potential adviser should be able
to display a performance track record
of least at five years. You are looking
for data on all of the adviser’s clients
with an investment program similar to
It’s easy going green
Emily Bultman Managing Editor [email protected]
Everything has a “green” or “organic”
connotation now days. Whether it is cars
or vegetables, going green has become a
popular catch phrase.
Many Wisconsin Dental Association
members have incorporated “green dentistry” into their practice. This includes
conserving water, recycling and using
other environmentally-friendly techniques within an office.
Photo courtesy of Mike Krakora
Dr. Benjamin Farrow set up his Monroe
Street Dental office to use environmentally friendly methods and materials wherever
possible, while minimizing waste and energy.
Dr. Benjamin Farrow (Madison) saw
an opportunity when constructing his new
Monroe Street Family Dental practice in
November 2009.
“Our green business mission is to tread
as lightly on the earth as possible and we
are committed to preventive care, conservative treatment, stewardship of resources
and reduction of waste,” Dr. Farrow said.
“We believe that this is in the best inter-
est of both our patients and the environment.”
The practice is set up to use environmentally-friendly methods and materials wherever possible, while minimizing
waste and energy. During construction,
reclaimed products were used including
pillars, doors, furniture and terrazzo floors
and a majority of construction waste was
recycled.
Operational green initiatives include
utilizing digital radiographs, steam sterilization, paperless charting as well as
an amalgam separator, which eliminates
mercury from waste-water.
“We tried to think of every element in
the office as we were building it. Starting
from scratch made things much easier but
everyone can start by adjusting one thing
in their office,” Farrow said.
Monroe Street Dental encourages its
employees to go a step further by implementing a “Reduce, Reuse, Recycle” program for all reusable flatware and stoneware.
Patients are also part of the green
process, as all handouts are made from
recycled paper products, toothbrushes
made from recycled yogurt containers
and children’s toys in the waiting room
are made responsibly with recycled and
renewable products.
“Dentists need to think in terms of
what is good for their patients, the community and the environment. We have
this big picture mentality at Monroe
Street Family Dental” Dr. Farrow said.
Dr. Michael DeWan (Milwaukee)
practiced for nearly 20 years in a
1930s building on Downer Avenue on
Milwaukee’s east side. The second floor
office featured 900-sq.-ft. and an eastern
exposure with abundant natural light.
After outgrowing the space, Dr.
DeWan and his wife, Lora Keller, started
looking at different options for a new
location. They wanted something with
high visibility, northeast light and similar
location, so they could continue to serve
the urban Milwaukee eastside neighborhood.
The couple could not find an existing
commercial property to meet their criteria, but Ms. Keller decided to purchase
two adjacent residential sites. She then
brought in a dental interior designer, to
determine the site viability.
After demolishing two existing houses, a layout plan was created to show
an efficient practice flow that could
be constructed from the L-shaped lot.
Construction of the second floor office
took under a year with the project coming
in on time and within budget in August
2008.
IPE wood and concrete sidings, both
renewable resources, were used for the
exterior and nontoxic paint was used on
interior walls to reduce environmental
sensitivities.
The practice features abundant natural light which allows Dr. DeWan and
his staff to work with minimal electric
lighting. Approximately 90 percent of the
architectural lighting is fluorescent.
Furniture, including dental chairs, was
reupholstered eliminating landfill use and
second-hand purchases were made for a
coat rack, benches and tables. A chandelier from one of the original houses was
even installed in the reception area.
The couple constructed the new facility with the practice’s future in mind and,
in turn significantly reduced their environmental impact.
Tips to go green
in your practice
Waste reduction
• recycle aluminum, glass, plastic and steel
• recycle or reuse paper, including cardboard
• send appointment reminders on recycled paper or
through e-mail or text message
• print double-sided
• recycle computer parts and electronics
• pay practice bills online
Energy conservation
• install programmable thermostats
• install motion sensors and turn off power at night
• replace incandescent bulbs with CFLs
• “tune up” your heating/cooling systems
• purchase LED bulbs for exit signs
• purchase smart power strips for electronics
Water conservation
• check your practice for leaks every six months
• install low flow aerators on sinks
• incorporate waterless hand sanitizer
• teach your patients to turn off the water when they
brush
• review your water bill for spikes each month
• when you wash your hands, turn the water off
while you lather
Pollution prevention
• bike, walk or carpool to work
• use only low-toxic cleaning products
• install an amalgam separator if necessary
• use low or no-VOC paint products
• utilize and encourage your patients to use public
transportation
• replace all aerosols with pump dispensers
Source: ADA
Page 9
Tips for
opening a
dental practice
Emily Bultman Managing Editor
[email protected]
According to the American Dental
Association, 80 percent of dental school
graduates open their own dental practice
within five years of graduation.
Things to be considered include costs
of renting an office or buying a practice,
obtaining insurance, employing staff and
purchasing equipment and supplies.
The New Dentist Committee of the
Wisconsin Dental Association compiled “The Starting Guide” which was
designed as a source of general information to aid new dentists in getting
through the maze of beginning their
career in Wisconsin.
Checklist for starting a practice
• Wisconsin Dental License
• Join organized dentistry including American Dental Association,
Wisconsin Dental Association and local
component
• Controlled substance license Drug
Enforcement Administration, 202-3077255
• Verify regulations including X-ray
registration, waste management, HIPAA,
National Provider Identification
• Check local requirements (city or
village occupancy permit, zoning board)
• Infection control and OSHA regulations 214-767-4751 or call ADA 800621-8099 or WDA 800-364-7646
• IRS Tax forms 800-829-3676
• Finalize business issues and define
practice structure. Invest in bookkeeping
system
• Hire staff, complete employment
eligibility (I-9 forms), obtain federal and
state labor posters
• Review Americans with Disabilities
Act
• Select dental supply house and
laboratory; purchase equipment
• Patient Records System (Call The
Dental Record - WDA Insurance and
Services Corp. 800-243-4675)
• Professional Stationary, Business
Cards
• Utilities
• Set-up telephone number and
electronic communications
• Open bank checking account and
develop a business relationship with
banker for future loans
• Hire accountant and attorney
(review all contracts and agreements
before you sign)
• Insurance including professional liability, general liability, contents,
health, life, disability, worker’s compensation and office overhead expenses.
Contact WDA Insurance Programs
800-242-9077
Some details of opening a practice
are not covered in the WDA Starting
Guide as it was impossible to determine
what every individual requires.
To request a copy of the practice
guide or for additional information,
contact the WDA Executive Office by
phone at 800-364-7646, e-mail at info@
wda.org or visit WDA.org.
May 2010 WDA Journal
Assignment of Benefits bill likely to
die in committee
Mara Brooks Director of Government Services [email protected]
The Wisconsin Dental Association
continues to push for a public hearing and
a vote on Senate Bill 453 and Assembly
Bill 665, but the days available for potential legislative action continue to disappear.
Both the House and Senate are scheduled for final “floor action” of the 2010
session during mid-April before adjourning for fall elections.
However, no legislation is brought to
the floor without receiving a committee
hearing and recommendation for passage
from the committee.
The bill, as introduced, will require
health/dental benefit plans to honor a patient’s request to assign payment received
from the plan directly to the provider who
rendered the care.
This does not impact “closed panel” or
HMO plans that never pay for care outside of the network, but only those plans
that pay the patient directly if/when they
access care outside a given network.
The health care coalition, of which the
WDA is a member, was originally optimistic about passage of the bill this session. But, the group was met with forceful
opposition from a variety of powerful insurance companies/benefit plans including Unity Health, Anthem Blue Cross
and Blue Shield and Delta Dental.
These companies used false information
to convince many of the state employee
union representatives to oppose the bill
based on claims that passage would in-
crease costs for union health care agreements.
The WDA continues working to educate lawmakers on the truth behind the
patients’ rights aspect of this proposal. A
“Frequently Asked Questions” document
has been created.
The fact that similar requirements are
in place for other types of insurance sold
in Wisconsin (life, disability, etc.) prove
this is not breaking new ground or setting
precedent.
For more information on the health
care provider coalition talking points and
materials being distributed by the insurance industry, visit the “Advocacy” page
on WDA.org (member log-in required).
Dental loan assistance program overview
Erika Valadez Dental Practice and Government Relations Associate [email protected]
Health professional shortage areas
The Wisconsin Department of
Commerce and state’s Office of Rural
Health expanded their assistance programs
in 2002 to help recruit and retain dental
health professionals in rural and central
city communities.
The Health Professions Loan
Assistance Program gives up to $50,000 to
a professional in exchange for a three-year
commitment to work in a health professional shortage area. To qualify, recipients
must meet specific qualifications including
working at least 32 hours per week/ 45
weeks per year.
Individuals must also treat a set number of Medicaid or BadgerCare recipients
and not fall below the amount of paid
claims:
■ First year, 50 MA recipients/$8,000
in paid claims
■ pt Second year, 70 MA recipients/$11,000 in paid claims
■ Third year, 90 MA recipients/$15,000
in paid claims
The application deadline is Nov. 1 and
reviewed annually.
Although not stated in the state’s program, the National Health Service Corps
loan repayment program does not allow
participation in the NHSC and Wisconsin
programs simultaneously.
For further information or to apply,
visit http://www.worh.org or contact John
Eich by phone at 800-385-0005 or by
e-mail at [email protected].
Small business guarantee
program available
The Wisconsin Housing and Economic
Development Authority runs the Small
Business Guarantee program that assists in
financing start-up costs of a new business
for dental school graduates.
To qualify, small businesses must be
in existence for at least 12 months and
located in rural areas with a population
of 12,000 people or fewer. The program
offers loan guarantees of 80 percent up
to $200,000 with lower interest rates and
longer terms.
The lender does not need to be a traditional banking institution; WHEDA also
guarantees loans from nonprofit entities
that provide business financing.
WHEDA is considering proposing
statutory changes to allow financing to
start-up costs for practices in urban areas.
The Wisconsin Women’s Business
Initiative Corporation and Impact Seven
are interested in financing loans for dental
practices with this WHEDA loan guarantee. WHEDA has also offered collaboration with Marquette University School of
Dentistry to assist in providing this information to graduating students interested
in starting a new practice.
For more information, visit http://
www.wheda.com or call 800-334-6873 or
e-mail [email protected].
May 2010 WDA Journal
Page 10
WDAIP practice management
partners are here for you
Tom Witkowski WDAISC President [email protected]
In order to offer an entire range of
insurance and financial solutions to
Wisconsin Dental Association members, WDA Insurance Programs selects
professional partners to assist you in
a number of specialty areas. Just like
a general practitioner
refers certain patients
to specialists, we do the
same here at WDAIP.
We know what we do
well. After that, we
rely on the specialists.
Let me introduce them
to you:
Mike Dow, CPA,
CLU, ChFC, of Next
Level Planning and
Wealth Management, an office of
MetLife, has been a long time partner
of WDAIP. He has assisted many of
you with your disability and individual
life insurance. Mr. Dow has access to
many insurance companies for your
various needs. He specializes in disability planning (individual disability
insurance and office overhead expense)
and advanced life insurance planning
in the areas of business continuation
and succession. Mr. Dow is a member
of the national board of the Society of
Financial Services Professionals. He can
be reached at 414-615-4950.
Melissa R. Coppage, CLU, ChFC
is a registered representative of the
John Hancock Financial Network. Ms.
Coppage has been our long term
care specialist for more than 10
years. Long Term Care planning has become an integral part
of overall estate planning. She
has a high degree of knowledge
about the long term care industry,
trends and the insurance products
available to protect your assets.
Ms. Coppage is especially proud
of the fact that she joined the
Air Force at age 18 and continues as an active reservist in the
934th Airlift Wing based in the
Minneapolis/ St. Paul area. We thank
her for her service to our country. She
can be reached at 262-784-8400.
Mercer Global Advisors has been
endorsed by the WDA for more than
15 years. Whether you’re just starting
out, looking to take your practice from
“good to great” or wanting to begin
your practice transition, Mercer will
work with you to optimize your professional practice and personal finances
with their 360° planning. Mercer was
recently listed in Forbes as one of the
fastest growing and largest investment
advisory firms. You can reach Cliff
Gonyer at 866-642-6788.
Dr. Jerome Mahalick, CEO, Asset
Management for Professionals (AMP)
has recently joined WDAIP as a practice management partner. AMP and
Benefit Solutions Corp. develop customized 401(k) plans and provide an
innovative, dynamic investment management approach to achieve a total
program for participants. This process
includes consideration of each participant’s financial goals, resources, time
horizon and risk tolerance. AMP uses
their unique Quantfolios approach to
adapt to changing market conditions.
Please call Dr. Mahalick at 414-3321011.
As you can see, WDAIP provides
a complete approach to your practice and personal insurance and financial requirements. Contact us today at
800-242-9077 or visit www.insuranceformembers.com.
In all sincerity,
Thomas A. Witkowski
President
H
Homes,
autos, boats, RVs,
sseasonal homes: WDAIP will
iinsure your personal property too!
quality service, we felt it was time to
“bring the business home” and take care
of our clients directly.
Our Property & Casualty Division,
led by Nancy Wuenne, has worked
with many of you to insure your
dental practices in the past, and
will continue to work with you
in the future. WDAIP Account
Representative Nicole Cutraro
will be heading up our personal
lines sales efforts.
As with any program, product
or service we offer to our clients, a great deal of due diligence
goes into determining which carriers we
choose to partner with.
Because of their statewide recognition, top ratings and the WDA’s
endorsement of their Home & Highway
program, West Bend Mutual was determined to be an important corner stone
of this new endeavor. WDAIP has also
partnered with Auto-Owners Insurance
Company and Progressive, based on
their financial strength and service to
policyholders.
This is an exciting time for WDAIP
and its staff. We are confident that you
will find our personal lines programs
as comprehensive and competitively
priced as the other programs we have
provided for the past 28 years.
Contact Nicole Cutraro today at
414-755-4182 or via e-mail at [email protected].
Life insurance is a gift of time to the people you care most about
A recent article in the March 2010 issue of
the Journal of Financial Service Professionals
written by J. Timothy Lynch, JD, CLU, ChFC, said,
“Life insurance is too often thought of only in
terms of preventing death’s financial fallout. Life
insurance also should be seen as the means to
facilitate a focus on grieving, healing and living
after the loss.”
What a fresh perspective on life insurance this
is and what a precious gift to leave someone you
care for: The gift of time to “focus on grieving,
healing, and living” after a loss rather than being
pressured to make financial decisions which are
difficult under the best of circumstances.
Life insurance “provides the financial wherewithal to fashion a new normal”, Mr. Lynch said.
Nicole Cutraro WDAIP Account Representative
[email protected]
Digital technology has been part of
our everyday lives for quite some time
now. We use personal cell phones and
computers on a regular basis.
More dental practices are starting
to incorporate digital technology as
an efficient way to view radiographs
and plan treatments in workstations
throughout the practice.
This technology offers the option
to work with multiple images, billing,
charting and treatment planning programs and share this information with
a colleague who may need to be part of
the patient’s care.
As a business increases their reliance
on information and networks, it also
incurs additional risks. Take a moment
to be sure you have the proper protection in place for the following exposures:
D
Electronic equipment coverage –
Do you carry enough coverage to replace
your computers and digital imaging systems if they should be affected by a
power surge or electrical arcing?
Business personal property limit
– Have you increased your limits to
account for software and digital equipment upgrades?
Cyber liability – Patient’s information is now on a network which
increases exposure to computer attacks
and security breaches. Do you have
cyber liability coverage?
D
Mara Roberts WDAIP Vice President [email protected]
During the past 28 years, WDA
Insurance Programs has worked hard
to earn your trust and to offer programs
that ensure your business insurance
needs were met.
Our
professional
liability program, the
Professional
Protector
Plan, continues to be recognized nationwide as one
of the most comprehensive
programs available in the
market.
WDAIP now offers
personal line coverage
direct to the WDA community.
Previously, this coverage was referred
to one of our partners and, though they
did an outstanding job of providing
Digital
technology
in dental
practices
Spend the time with an adviser now to determine
what the appropriate amount would be for your
situation – both current and long-term financial
responsibilities need to be considered. Ensure
that your surviving spouse has the gift of time
to “grieve, heal and live” and make important
decisions when the time is right. Contact your
WDAIP representative today at 414-277-7727.
D
If you would like additional information on the protection available for
digital technology please contact the
WDAIP’s Property & Casualty division
at 800-242-9077.
Page 11
INSURANCE NEWS
FOR
May 2010 WDA Journal
D E N TA L P R O F E S S I O N A L S
www.insuranceformembers.com | [email protected] | 800-242-9077
Applying ergonomics in the work place
Mara Roberts Vice President CLU, RHU, REBC [email protected]
Ergonomics studies the safety and efficiency of work environments. This is
everything from teaching employees how
to properly lift a heavy box to setting up
comfortable workstations.
Taking proper ergonomic precautions
in the workplace can help employers
control health plan costs by eliminating
many injuries and disorders caused by bad
posture, overused muscles and repetitive
motion, and by helping employees reduce
stress.
Following are a few tips to promote
ergonomics in your place of business:
For sitting/office settings
If your employees spend most of their
time working in a sedentary environment,
the design and arrangement of their workstations and equipment can greatly impact
comfort, health and productivity.
• Make sure each workstation is
designed large enough to accommodate
both the employee and the equipment
needed to perform his or her assigned
tasks.
• Adjust each employee’s chair to
the correct height to provide proper back
support.
• Position computer monitors on
desks directly in front of each employee,
at least 20 inches away and the top line of
the screen at or below eye level. Place the
keyboard directly in front of the monitor
at a distance allowing elbows to stay close
to the body with forearms held parallel to
the floor.
• Prevent hand strain by teaching
employees to use keyboard shortcuts
and to type/maneuver the mouse with a
relaxed hand.
For standing/walking settings
If your employees stand for long periods of time at work, the muscles supporting their bodies will tire.
• Encourage employees to take breaks
to sit down and put their feet up every
couple of hours. They should avoid standing in the same position for a long period
of time.
• Educate employees about choosing
proper footwear for work, such as shoes
with shock-absorbing insoles that cushion
and support the feet.
For heavy lifting settings
If your employees lift heavy objects
routinely as part of their jobs, improper
lifting and carrying techniques can lead to
back strain and even overexertion of the
heart and lung muscles.
• Teach employees to lift with their
legs, not their back and to keep objects
being lifted close to their body.
• Assign employees to work in teams,
especially when lifting objects that may be
too heavy to handle alone.
For more strategies to help you apply
ergonomic safety measures in the workplace, go to the Healthwise Knowledgebase
on the WPS Web site (htt://www.wpsic.
com). There you can research a variety of
related topics such as “Using Ergonomics
at the Workstation to Prevent Injury” and
view illustrations showing how to set up
a workstation and demonstrating proper
lifting technique.
Source: American Public Health Association
2009 – 2010 insurance mandate updates
Christine K. Bachmann WDAIP Senior Account Representative [email protected]
There have been some new law changes
regarding state mandated benefits. Below is
an overview of the changes.
Cochlear implant mandate
Effective Jan. 1, 2010, all fully-insured
health plans and self-funded municipalities issued on this date or renewing after
shall provide coverage relative to cochlear
implants and hearing aids:
• Coverage of the cost of hearing aids
or cochlear implants that are prescribed
by a physician or by an audiologist for a
child covered under the policy or plan who
is under 18 and who is certified as deaf or
hearing impaired.
• Coverage of the cost of hearing aids
under this law is not required to exceed the
cost of one hearing aid per ear, per child,
more often than once every three years.
Dependents to age 27
Effective Jan. 1, 2010, a new policy or
renewing after this date can provide coverage for an adult child of the applicant or
insured if the child satisfied all of the following criteria:
1. The child is over 17 but less than 27
years of age.
2. The child is not married.
3. The child is not eligible for coverage
under a group health benefit plan, offered
by the child’s employer and for which the
amount of the child’s premium contribution
is no greater than the premium amount for
his or her coverage as a dependent under
this section.
This new law does apply to both
dental and vision plans. The Wisconsin
Commissioner of Insurance has issued a frequently asked questions and answers document on this new law. You can find the
FAQ by going to the following link http://
oci.wi.gov/rules/faq0334.pdf
Please keep in mind that any child 18 or
older on your policy, falls under the Health
Insurance Portability and Accountability
Act. If you need to inquire about benefits
or claims on their behalf, you will need to
have the child’s written authorization.
Autism mandate
Effective Nov. 1, 2009, all fully-insured
health plans and self-funded municipalities issued or renewed on or after Nov. 1,
shall provide coverage for Autism Spectrum
Disorder.
This coverage includes at least $50,000
or intensive services per insured per year,
with a minimum of 30 to 35 hours of care
per week for a minimum duration of four
years and at least $25,000 for non-intensive
services per insured per year.
However, this minimum amounts will
be adjusted annually, beginning in 2011,
to reflect changes in the consumer price
index.
Oral contraceptives
Effective Jan. 1, 2010, all health plans
that cover prescription drugs must include
coverage for contraceptives prescribed by a
health care provider and related outpatient
consultations, examinations, procedures
and medical services.
If you have any questions, please contact your WDAIP account representative at
800-242-9077 or 414-277-7727.
LEGALQ&A
Attorney W. Patrick Sullivan Siesennop & Sullivan Attorneys at Law http://www.siesennopsullivan.com
Q
I would like to expand the
marketing of my dental practice.
Are there any limitations on advertising that
I should be aware of?
A:
Yes. It is considered unprofessional conduct pursuant
to Wisconsin Administrative Code DE § 5.02(12) to advertise
in any manner which is “false, deceptive, or misleading.” Wisconsin Administrative Code § DE 6.02, entitled
“Unprofessional Advertising,” more specifically identifies
prohibited acts, which include:
• Publishing or communicating any claims in any form of
media which are false, fraudulent or deceptive
• Compensating a member of the media for publicity,
unless the payment is disclosed to the public
• Refusing to honor payment of an advertised amount for
a dental service performed during the period of time
stated in the advertisement
• Identifying the name of a patient without permission
• Identifying the name of a dentist who has not been
associated with the dental practice for more than a
year
• Identifying oneself as a specialist in a dental specialty
without completion of an accredited post-doctorate
course.
Although the terms “false, deceptive, and misleading”
nclude
are not defined in the Administrative Code, examples include
comes,
statements of guaranteed successful treatment outcomes,
proval
statements of U.S. Food and Drug Administration approval
ly
for a drug, treatment or procedure that has only
received market clearance and listing your name in anyy
ice
advertisement under a specialty that you do not practice
in (e.g. a general dentist including his or her name in the
orthodontics section of the Yellow Pages).
vertissFalse, deceptive, and misleading statements in advertisceptive
ing could also result in a civil lawsuit under the Deceptive
roceed
Trade Practice Act. It is therefore recommended to proceed
ent of
with caution when crafting statements about the extent
your dental practice when advertising.
SAVETHEDATE
Mark your calendar!
Brown, Door Kewaunee
Dental Society’s Golf
Outing at Oneida Golf &
Country Club, Monday,
June 28th!
or more information and to register, e-mail Dr. Ed Lin (Green Bay)
at [email protected]. Cost is $265
for two rounds of golf plus lunch and dinner
or $205 for one round of golf plus lunch and
dinner. Don’t miss out on all the fun and a
chance to play on this beautiful course!
F
POLICYCREDITS
Credits available for new
dentists
T
he Professional Protector Plan for
Dentists provides credits for dentists who are newly licensed.
A 60 percent credit is available for the first
year in practice, 40 percent for the second
year, 20 percent in the third and 10 percent
in the fourth.
In addition, a 7.5 percent risk management credit is available for three years
for a dentist who attends the CNA Risk
Management Seminar.
If you have any questions or would like a
quote for the PPP, please call WDA Insurance
Programs at 414-277-7727 or toll free at
800-242-9077.
CLAIMNOTICE
Important notice to
professional protector plan
policy holders
D
ental Examining Board complaints
must be reported as an incident
to Wisconsin Dental Association
Insurance Programs at point of record
request.
Any and all claims must be reported within
30 days and within your current policy
term.
If claims are not reported within this time
frame, coverage can be denied due to late
reporting.
May 2010 WDA Journal
Page 12
Foundation Corner:
The WDA Foundation explores new giving options
Vicki Bohman WDA Foundation Executive Director [email protected]
Since the Wisconsin Dental Association
Foundation started more than 50 years
ago, dental professionals have consistently supported its efforts.
We could never replace or equal the
generosity of
the
dental
community
and the foundation is grateful for every
dollar donated by WDA
members. But
as the foundation increases
its reach and its
programs, it is important that we explore
new avenues to increase proceeds.
The foundation was previously accepted
into the Pick ‘n Save We Care program.
This has potential impact if WDA members designate the foundation as their
charity of choice on their Advantage Plus
Savers Card application. It can have even
greater impact if WDA members spread
the word to family, friends, patients and
acquaintances. The foundation’s Pick ‘n
Save We Care number is 940760.
The WDA Foundation began moving in another new direction in January
2010 when it was accepted as a member of Community Health Charities of
Wisconsin. CHCWI is a federation of
more than 50 nonprofit, health organizations throughout the state.
CHCWI does not solicit donations for
the charities, but rather gives their members the opportunity to be placed in front
of nearly 800,000 workers statewide. The
WDA Foundation will be brought to
these potential donors through workplace
giving campaigns held fall each year.
Many private companies combine this
giving program with their annual United
Way campaign. In the Milwaukee area,
the charities represented by CHCWI are
often listed on the back of the United
Way pledge form. State and Federal
employees are also a part of these campaigns.
You can help the foundation in this
endeavor!
Dental offices are rarely part of workplace giving campaigns, however, spouses, siblings, parents, patients and friends
of dentists and the dental staff work in
companies – or state and federal government offices – that DO host workplace
giving campaigns.
You can help by educating those individuals about the good works of the
WDA Foundation and informing them
that the foundation is now a workplace
giving option.
This is an ideal time for the foundation
to have been granted membership, as
the 2009 Mission of Mercy has brought
increased visibility to the foundation.
It’s important to remember the foundation may not see the impact of its
CHCWI membership for the first couple
of years. It is going to take time to get
our story out to the public. But as the
foundation’s recognition grows so does
the potential for increased contributions
through CHCWI.
For more information about CHCWI
contact their office at 414-918-9100,
or the WDA Foundation office at
800-364-7646 or 414-755-4198.
2010 House
of Delegates
Mark your calendars for the 2010
Wisconsin Dental Association
House of Delegates being held on
Nov. 12-13 at the Sheraton Hotel
in Brookfield.
To avoid deadline pressures
and inadequate notification, component presidents or secretaries
of record have been sent a letter
requesting they provide the names
of their confirmed delegates and
alternate delegates who will serve
at the 2010 WDA House.
The deadline for submission
is June 11. If you are interested
in serving your component and
organized dentistry at this meeting,
please contact your component
president.
Page 13
GKAS Continued from page 7
Francesca DeRose, Nicolet DeRose, Paul
Elcano, Ken Gould, Tod Hammes, Mark
Kenfield, Kim Kind, Lyndsay Knoell,
Wendy Knoell, Robert Lamberton, Jim
Luetzow, Allison Linstroth-Emery, Ned
Murphy, Tom Navratil, Larry Neumann,
Earl Newton, Jay Oksiuta, Jerry Oksiuta,
Ed Oshiro, Debbie Palmer, Mary Panyk,
Jenny Quizon, David Reesman, Don
Romsa, Sue Sikora, Derf Simes, Tiffany
Smalkowski s Rich Wagner)and volunteer
staff partnered with the nonprofit Health
Care Network of Racine to provide 50
needy youngsters with critical dental care
on Thursday, Feb. 4. The children were
examined at the clinic on GKAS day and
then referred out to volunteers’ private
dental offices for follow-up care.
Reedsburg
Midwest Dental’s Dr. Elizabeth Birr and
a volunteer staffer welcomed eight young
patients to the clinic. They worked with
the Reedsburg School District to identify
children in immediate need of dental treatment.
River Falls
The Midwest Dental office of Dr. Katrina
Leano provided oral hygiene education,
teeth cleanings, fluoride treatments and
sealants to 12 children.
Sheboygan
Dr. Linda Bryce and staff again offered
basic dental services to 26 area youth.
Dr. Jaime Marchi and Just Kids Dental
examined and treated 11 children, after
prescreening in November 2009.
Twenty-five Sheboygan County Dental
Society dentists, volunteers from their
875 area second graders with sealants and
personal oral hygiene education.
Dr. Michael Schmidt and four other
Midwest Dental team members provided
teeth cleanings, sealants and fluoride treatment to six youngsters.
Photo courtesy of Sheboygan County Dental Society
Dr. Christine Tempas talks with a young
GKAS patient in Sheboygan.
dental teams and the Sheboygan County
Dental Access Committee provided more
than 315 children with free exams, cleanings, fluoride treatments, fillings and other
necessary treatments at various offices. The
event is coordinated by Midwest Dental’s
Dr. Robert Darling.
Siren
Drs. Sheldon Olesen and Timothy
Johnson and their Siren Dental Clinic
team plan to provide oral hygiene education and preventive and restorative dental
care to 24 youth, ages 1 to 17.
Spring Valley
Dr. Dan Connors and his team at Spring
Valley Dentistry opened its doors to 10
elementary students to provide them with
needed preventive and restorative dental
services at no charge and teach them about
good oral hygiene.
Stevens Point
Healthy Smiles for Portage County
worked with 10 dentists and 100 additional
volunteer dental professionals to provide
Sturgeon Bay
Door County Memorial Hospital Dental
Clinic, a year-round free clinic, saw 72
young people for preventive services, restorative care and personal oral hygiene education. The Door County Health Department
and Social Services and Hispanic Resource
Center assisted with the clinic’s GKAS
efforts. Participating dentists included Drs.
Paul Feit, Regan Luders, Tyler Hubbard
and Jennifer Olson.
Tomah
Dr. Mark Mueller and the Deer Creek
Dental Clinic team provided dental exams
and basic oral health care to 25 pediatric
patients
Union Grove
Fifty children were welcomed to the
Family Dentists on 15th Avenue for dental
exams, cleanings, X-rays, preventive care
and necessary restorative treatment.
Verona
Drs. Patrick Tepe, Russell Grimm,
Patrick Donovan, Zach McCallum and
Brian Andersen along with the Associated
Dentists team saw around 1,000 kindergarten and first grade students. Several doctors
also visited various elementary schools and
presented oral health information.
Continued on page 15
May 2010 WDA Journal
GKAS events were
covered by the
following media:
Amery Free Press
Antigo Daily Journal
Appleton Post-Crescent
Baldwin Bulletin
Banner Journal
Brillion News
Chetek Alert
Door County Advocate
Dunn County News
Elkhorn Independent
Fond du Lac Reporter
Foto News
Green Bay Press Gazette
Hudson-Star Observer
Iron County Miner
Janesville Gazette
Jefferson County Union
Juneau County Star Times
Kenosha News
Leader Telegram
Marquette County Tribune
Marshfield News Herald
Mayville News
Merrill Courier
Milwaukee Journal Sentinel
Mondovi Herald News
Monroe Times
New Richmond News
Pierce County Herald
Platteville Journal
Prescott Journal
Racine Journal Times
Reedsburg Times Press
Republication Journal
Sheboygan Press
Spring Valley Sun Elmwood
Argus
Stevens Point Journal
Tri-County Press
Washburn County Register
Watertown Daily Times
Waushara Argus
West Allis NOW
Worlddental.org
Vernon County Broadcaster
WOSH-AM (Oshkosh)
WAOW-TV Channel 9
(Wausau)
WQOW-TV Channel 18
(Eau Claire)
Clips continued to come in at the
time this article went to print.
May 2010 WDA Journal
Page 14
MUSOD hosts 10th annual Research Day
Q
&
A
presented by
Ezedin M. Sadeghi, DDS, MS
[email protected]
Case #107
A 49-year-old white female was referred
to an oral surgery clinic for the diagnosis
and treatment of an erythematous lesion
of middorsal surface of tongue (figure #1).
The lesion was asymptomatic. The patient
was a smoker.
figure #1
Questions:
1- What would you consider in
your differential diagnosis?
A. Atrophic candidiasis
B. Epithelial dysplasia
C. Early squamous cell carcinoma
D. Erosive lichen planus
E. All of the above
2- What would you do to make a
definitive diagnosis?
A. Incisional biopsy
B. Excisional biopsy
C. Brush biopsy
D. Needle biopsy
E. Any of the above
answers on page 19
Brian Hodgson DDS, MUSOD Assistant Professor in Pediatric Dentistry, Department of Developmental Sciences [email protected]
Marquette University School of
Dentistry hosted the 10th annual Research
Day on Feb. 24, 2010. This program is the
showcase event for undergraduate students, graduate students and faculty to
display their involvement in a variety of
research endeavors.
These students and faculty commit a
significant amount of time working on
their projects and this event allowed the
school to shine the spotlight on their
accomplishments. Many of the posters
will be presented at national meetings and
reflect the extraordinary quality of our
students and faculty
This program was co-sponsored by
the MUSOD Student Research Group, a
chapter of the National Student Research
Group, a component of the American
Association for Dental Research and
acts to promote student involvement in
research.
These students compete for travel
funds to help finance attendance at annual AADR and International Association
for Dental Research meetings in locations
across the country and the globe. These
meetings provide students opportunities
for networking with faculty and for fellowship with students from across the
country, as well as learning about current
research in various fields of dentistry.
The ultimate goal is to interest current
students in pursuing an academic career
to continue their research activities and
provide future faculty to various dental
education programs.
Monetary awards were graciously
provided by Omicron Kappa Upsilon –
Xi Chapter, the American College of
Dentists and the SRG.
Thirty posters were displayed at this
annual event, representing the work of
15 pre-doctoral students, 21 post-doctoral
students and 18 faculty members. Eight
faculty members also made oral research
presentations.
A grand prize student winner (year
three or lower) was chosen to receive the
Dentsply Student Award, which provides
a $1,000 cash award for travel for the
selected student to represent MUSOD at
the National Dentsply Student Research
Competition at the Annual ADA meeting in Orlando this fall.
The following were the winners of the
competition categories:
Graduate laboratory sciences
first place
Dr. Ian Fitzgerald (Ortho)
Bonding with self-etching primers–
pumice or pre-etch? An in vitro study.
Graduate laboratory sciences
second place
Akshi Arora (Dental Biomaterials)
Effect of three mixing methods on the
physical properties and porosity of alginate.
Photo courtesy of Jim Brozek/MUSOD
From left, Paul Covello
Covello, Grant Bearbower, Dentsply Account Manager, and Eugenia Prokopets stand with the Dentsply
Student Award. The two students received
a $1,000 cash award for travel to represent MUSOD at the National Dentsply Student Research Competition at the Annual
ADA meeting in Orlando this fall.
Graduate laboratory sciences
third place
Dr. Andrew Rummel (Ortho)
Structure and surf morphology of current orthodontic ceramic brackets.
Graduate clinical sciences first place
Dr. Elissa McRae (Ortho)
Bondable lingual spur therapy to treat
anterior open bite.
Grand prize/Dentsply Award
Eugenia Prokopets (D3)
and Paul Covello (D3)
Custom total temporomandibular joint
prostheses: a review of the literature.
Dental student first place –
OKU Award
Eve Van Harpen (D4)
Assocations between asymmetric smile
and malocclusion.
Dental student second Place
Eugenia Prokopets (D3)
and Paul Covello (D3)
Custom total temporomandibular joint
prostheses: a review of the literature.
Dental student third place (American
College of Dentists Award)
David Burrus (D4)
A comprehensive review of early
childhood caries treated under general
anesthesia.
Photo courtesy of Jim Brozek/MUSOD
Dr. Elissa McRae (Ortho) accepts her
first place graduate clinical sciences
Vitolo, Research
award from Dr. Joseph Vitolo
Day Committee Chair. The topic for her research was “Bondable Lingual Spur Therapy to Treat Anterior Open Bite”.
Graduate clinical sciences
second place
Dr. Mohammad Aljadi (Pros)
Using Molloplast B as a retentive
mechanism for a treatment partial denture.
Graduate clinical sciences third place
Drs. Nikta Bahramian, Kate Byerly,
Mara Duserte, Teo Platikanova
(AEGD)
What determines chewing side preference? Consideration of traits from body
to malocclusion.
OKU Faculty Award
Dr. Brian Hodgson
Amelioration of oral mucositis pain by
nasa near infra red light emitting diodes
in bone marrow transplant patients.
Page 15
May 2010 WDA Journal
Mark your calendars for the eighth annual GKAS on Friday, Feb. 4, 2011!
GKAS Continued from page 13
Waukesha
Waukesha County Dental Society members worked at the Waukesha County
Community Dental Clinic to treat 46 students identified by local health personnel.
Volunteer dentists included Drs. Dennis
Abere, Bernie Bayer, Kate Gilson, Shonna
Jorgensen, Jon Melk, Paul Nemcek,
Susann Norwick and Gene Shoemaker.
Photo courtesy of Dr. Robert Darling
Cheri Schneider, RDH, smiles as a patient at Dr. Robert Darling’s office
gets a cleaning.
Viroqua
Dr. Steve Solverson and his Midwest
Dental staff provided charitable care to
nine low-income youngsters referred by
Vernon County Human Services.
Wausau
Drs. Caroline May and Jeremy Hoffman
and their Midwest Dental team provided
20 children with teeth cleanings, sealants
and fluoride treatment.
Weston
This Midwest Dental clinic performed
needed preventive and restorative dental
care on 10 local children.
to identify 24 young people in need of preventive and restorative dental care.
Wisconsin Rapids
Dr. William Sheker and three other
Midwest Dental team members provided
preventive dental care to six youth.
Photo courtesy of Waukesha County Dental Society
Give Kids A Smile 2010 information
for this article was received from event
registration and post-event evaluation. To
be included in the future, please complete
these forms on WDA.org.
Drs. Dennis Abere and Amaris Estrada,
RDH, give a “thumbs up” with a patient
during a GKAS event at the Waukesha
County Community Dental Clinic.
Wisconsin Dells
Drs. David Clemens, Nicole Clemens
and Jeremy Gross and their Dells Dental
team worked with county health and social
service departments and local school nurses
serve!
What’s new on
wda.org
2010 WDA
Sourcebook
available 24/7
Kelly Isackson Electronic Communications
Coordinator [email protected]
The 2010 WDA Sourcebook
(Member Directory & Practice Guide)
will soon be arriving in members’ mailboxes. Whether you misplace your copy
or need a spare for your home or office,
you can visit WDA.org and download
the entire sourcebook.
Extra hard copies also are available
for $15 each for Wisconsin Dental
Association members. Call 800-3647646 or send e-mail to Managing Editor
Emily Bultman at [email protected].
Member log-in on WDA.org is
required to download the sourcebook.
Thank you to all the WDA members who shared their “at work and
at play” photos for this year’s mosaic
cover!
Visit WDA.org
today!
May 2010 WDA Journal
Page 16
Classifieds
Practice for Sale
A Practice for Sale – Edge Dental Recruiting
and Consulting has several clients interested in
purchasing practices throughout the entire state
of Wisconsin. We are a local consulting firm that
wants to focus on building strong, long lasting
relationships with our clients. No practice is too
large or too small…your practice has value, and we
will make sure of that. Call 414-255-5669 or email
[email protected] to see what we
can do for you. #04-2010-04
Appleton – Well established lower cost denture
practice for sale. Can be expanded to include
extractions. A dentist certified for medical
assistance would have the entire Fox Valley which
is a large volume. $85,000 (920) 427-2800. #052010-02
Practice for Sale - West side of Madison. Two
ops area for third. Digital pan and intraoral x-ray.
Computerized. Great street exposure. $390K in
collections. Low overhead. E-mail inquiries to
[email protected]. #05-2010-07
Buy your own dental practice with no money
down. Owner is willing to work with buyer to
create a win/win situation on the sale of his 27-yearold practice in southwest Wisconsin. Growing
practice produces $674,000 on four day week with
six weeks of vacation and continuing education. If
you are interested in a great professional business
opportunity, give me a call anytime after 5 p.m. at
608-482-2998. #04-2010-06
Properties/
Office Space Available
Practice Wanted
Discover a better way to practice and live Cherry Tree Dental is looking for dentists, group
practices and private practices in Wisconsin for
affiliation and/or merger opportunities. Find
out about Cherry Tree Dental’s unique approach
for dentists looking to transition to retirement,
change their work/life balance or improve their
operations. Practice and/or retire how you want
to and have the benefit of the Cherry Tree Dental
network’s experienced management staff on your
side to provide you with the resources and expertise
to reach your goals. Contact us to inquire about
ownership or affiliation opportunities for you or your
practice and the different ways you can work with
Cherry Tree Dental. Find out why we’re different.
Call Jack Young at 608-445-8401 or e-mail jack@
cherrytreedental.com. #1-8
Dentists Available
Dentist Available. Temporary Service-Lasting
Impression. Dr. Lawrence Watson 608-513-5623
[email protected] Helping Dentists since 1999. #052010-10
Professional temporary coverage of your dental
practice (locum tenens) during maternity, disability
and personal leaves. Free, no obligation quotes.
Nation’s most distinguished team. Trusted integrity,
since 1996. Absolute confidentiality. Always
seeking new dentists to join the team. Bread and
butter procedures. Work only when you wish. No
cost, strings or obligation - ever! 800-600-0963. Join
online at: www.doctorsperdiem.com. E-mail: docs@
doctorsperdiem.com. # 9-3
Faculty Position
Opportunity
Newly constructed Wauwatosa dental office
with available space to share with current
general dentist. Fabulous location west of Mayfair
shopping center. If interested or questions, please
call 414-305-6561. #1-2010-3
Clinic Space Available. Excellent opportunity in
two northern Wisconsin communities without a
dentist. Contemporary clinic and space. Locations
offer quality of life and outstanding profit
potential. Exceptional employment opportunity
also available at www.property.galles.org; 630-7707634. #2-7
Space share, modern Milwaukee dental practice
near 92nd & Beloit, M-F. Ideal, reasonable
expense opportunity. Call 414-541-5800. #1-9
Marquette University School of Dentistry on an
annual basis has part-time faculty openings that
may occur within various disciplines taught in the
school e.g., pediatric dentistry, prosthodontics,
general dentistry, etc. Interested individuals
with appropriate academic credentials wishing
to have their curriculum vitae placed on file
for the Summer Session should contact: Ms.
Susan Dalsasso, Marquette University School of
Dentistry, PO Box 1881, Milwaukee, WI 53201 for
further information no later than May 1, 2010.
Marquette University is an equal opportunity,
affirmative action employer. #04-2010-11
Practice Position
Opportunity
Central Wisconsin – An established dental
practice since 1972 is seeking a full-time
general dentist, leading to partnerships/ buy-in.
Central Wisconsin offers a great area to live,
raise a family with excellent school systems and
has many recreational activities. Opportunity
for loan repayment. We currently have three
locations with three full-time and one part-time
dentist. We offer a comprehensive package with
full benefits. Visit our Web site at http://www.
midtownedental.com. Call, fax or e-mail your
letter of interest/resume to: contact Dr. Robert
McGrath or Vanessa Webb at 715-423-3322, fax
at 715-424-3786 or e-mail at [email protected].
#05-2010-01
Northcentral Wisconsin – The Owen/Withee
communities seek a dentist. The City of Owen
has an established clinic building available with
three dental operatories, two hygiene operatories,
private offices, meeting and break areas. Recently
remodeled. Great location in downtown Owen.
The community has supported two dentists for
the past 20 years! Great start-up opportunity
for a motivated person or for a satellite office.
Financial assistance is available. Dr. Tom Gelhaus,
DDS, FAGD is willing to mentor. To inquire,
please contact Dr. Gelhaus at 715-229-2827 or
[email protected] or Bonnie at 715-229-2284
or [email protected]. #05-2010-09
Wausau – Well established general dentistry
practice with large patient base seeking motivated
dentist three or four days per week. Newly
remodeled state of the art office. Our office
provides a variety of services including amalgamfree dentistry. New graduates welcome. State of
the art technology includes: CEREC CAD-Cam
dentistry, digital x-rays, orthopantomaograph,
invisalign orthodontics. The family dental office
is located in Wausau, a great place to live and
play. The Wausau area offers six public and two
private golf courses, 75 run ski hills, rivers and
lakes for fishing and boating, groomed biking and
snowmobile trails, parks, theaters, restaurants,
shopping, festivals, great schools and so much
more. Send your cover letter and resume to:
Dentistry by Oselka, Attn: Kim, 211 N. Third
Ave., Wausau, WI 54401. For more info, call
715-845-7154 or e-mail kim.dentistrybyoselka@
verizon.net. #05-2010-08
The South Side Guadalupe Dental Clinic is
looking for a part-time/full-time dentist. For
more information, please call Maria at 414-6438787. #04-2010-01
Associate/Partner Wanted - General practice
in beautiful Door County, Wisconsin is seeking
an individual to deliver high quality dental care
in our fee-for-service practice. Become part of
our professional dental team currently serving
a rapidly growing patient base in a modern four
operatory office. Please send a resume to: John
E. Ludwigsen DDS PO Box 349 Sister Bay, WI
54234. #04-2010-12
Experienced orthodontist available for part-time
employment opportunities. Respond to Blind
BOX 0402, Wisconsin Dental Association, 6737
W. Washington St., Suite 2360, West Alllis, WI
53214. #04-2010-02
Edge Dental Recruiting and Consulting
– Wisconsin’s newest resource for help in
transitioning your dental practice, adding that great
“one of a kind associate or potential partner”, and
helping dentists find the “right fit”. Since 2002,
I have found Associate/Partnership positions for
over 150 Wisconsin dentists. Currently we have
open positions in several communities throughout
the state. Call 414-255-5669 or email your CV/
Resume to [email protected].
#04-2010-03
Associate Dentist-Northwestern Wisconsin–
Siren Dental Clinic is seeking a skilled, motivated
dentist three or four days per week with buy-in
after one year to the right person. Newer facility
with a well-trained staff. Live where others
vacation. Excellent schools. For more information
contact Dr. Sheldon Olesen at PO Box 269, Siren
WI 54872 or call 715-349-2297. Send resumes by
fax at 715-349-2298 or e-mail saolesen@sirentel.
net. #04-2010-05
Associate/Partner Martin Dental - Successful,
high quality fee-for-service general practice of
35 years seeking dentist to join an ultra modern
office Marshfield, WI. Associate position
leading partnership and eventual buy-out. Seven
operatories equipped with the latest technology/
equipment, including Scan X digital radiography,
Acu-Carn intra-oral cameras, A-dec chairs/
delivery systems/cabinetry, Family oriented
community with excellent educational system
and medical facilities. Please contact Connie at
715-387-6344. #04-2010-08
Associate Wanted - Our multi-million dollar
practice is seeking that one unique dentist who
is pursuing an outstanding “Once in a lifetime”
opportunity. We offer an attractive associate
compensation package, with generous signing
bonus, leading to partnership with flexible buyin terms. We are an expanding, five dentist, two
location, well established, cosmetic and family
practice serving Green Bay and De Pere, WI
area. Send cover letter and CV in confidence to:
[email protected]. #04-2010-09
Dental Associate Position - Madison No Fear
Dentistry currently is looking for an associate
to join and grow to partner status. For more
information please visit our website at www.
madisonnofeardentistry.com. #04-2010-10
WISCONSIN OPPORTUNITIES
Midwest Dental is seeking dentists to join
practices that offer the ability to lead your own
clinical team while delegating the business
liabilities. Our philosophy of supporting
communities and traditional practices allows
for great flexibility, reward, and growth for each
doctor. The unique mix of experienced doctors
and young professionals creates phenomenal
synergies and drives the advancement
of care for each patient.
If you are looking for a rewarding practice
opportunity in the beautiful Eau Claire,
La Crosse, Madison, Oshkosh or Wausau
areas call 715-926-5050 or e-mail
[email protected].
Visit our Web site at www.midwest-dental.com
Partner Wanted - Progressive, fee for service
practice serving Suburban Milwaukee for over 30
years is in need of a third partner. Newly remodeled
3,000 sq. ft. state of the art office. Excellent
opportunity in a well established and growing
community. E-mail resume/requests:ejkiery@
yahoo.com. #02-2010-09
Page 17
WISCONSIN – Looking for a growing dental
office to establish your practice? We are seeking
a self-motivated, detail-oriented dentist who would
like to practice in the Eau Claire area long term.
Our office provides a variety of services including
amalgam-free dentistry. Feel free to call and speak
with our Office Manager, Stephanie Pecka, for
more details, 715-835-0606. #11-2
Associate Wanted – Bayfield, WI area. Successful,
high quality general practice needs associate/future
partner/buyout. Contemporary office with emphasis
on reconstructive dentistry provides an outstanding
opportunity for the right person. Excellent
recreational area and family-oriented community.
Please contact Teresa at 715-373-2612. #10-3
Appleton, WI. Associate position available for 2
Dr. practice looking to add a 3rd Dr. 3,000 patient
base. Sign-on bonus and no non-compete initially.
Buy-in option available. Please call 920-225-0123.
#10-4
Western Wisconsin- Associate/Partnership. Join
a beautiful, modern, high production office in a
thriving community. Excellent salary and benefit
package for the dentist with the right combination
of skill, enthusiasm, motivation and experience.
Practice in a beautiful, relaxing lodge-style office
with an exceptional, well-trained staff. Check
out our website, then call or e-mail for more
information. 608-372-5000 or drmarkm@charter.
net. www.deercreekdentalclinic.com. #4-4
Dental Dreams desires a motivated, quality
oriented assoc. dentist for its offices in Chicago
and suburbs. We provide quality general FAMILY
dentistry in a technologically advanced setting.
Our valued dentists earn $240,000/yr, with health
insurance, 3 weeks vacation, CE and malpractice
insurance. Call 312-274-0308 x324 or e-mail
[email protected]. #7-3
Classified Advertisements
The rate for classified advertisements for
WDA members is $60.00 for 30 words
or less; additional words 50 cents each.
All ads are placed online at WDA.org.
A blind box number is an additional
$10.00. Non WDA members are charged
an additional $25.00 for each ad, and
payment for the ad must be received
prior to publication. Include company
logo for $25 per month. Boxed classified ads are also available in three sizes:
one inch = $100; two inches = $150; or
three inches = $200. Mini-display classified ads now available in three sizes: two
inches = $200; or three inches = $250;
or four inches = $300. Cancellation of
ads must be received in writing. Please
note all ads must be pre-paid. Please
include payment (check or credit
card number) with your classified
ad when submitting. You can access
a form online at WDA.org or by
calling 414-755-4110. To place an
ad, mail, fax or e-mail copy to the
Wisconsin Dental Association, 6737 W.
Washington St., Ste. 2360, West Allis,
WI 53214; fax to 414-755-4111. The
deadline for classified advertisements is
the second Monday of the month, two
months before advertisement insertion
(For example, if you want your ad to
appear in the March WDA Journal,
which is mailed to members in midFebruary, your classified ad copy must
arrive in the WDA Milwaukee office
by the second Monday of January). It is
against WDA policy to do unauthorized
mailings pertaining to individual classified advertisements. When responding
to a Blind Box, please indicate the
Blind Box number on the envelope.
When they are received by the WDA
office, they are forwarded unopened to
the address of the person holding the
Blind Box. Sample: Wisconsin Dental
Association, Blind Box #10, 6737 W.
Washington St., Ste. 2360, West Allis,
WI 53214.
WHAT ARE YOU WAITING FOR! You will
not find a better deal anywhere! Haye Dental
Group, an award winning practice in Janesville, WI
is looking for an associate for our family oriented
practice. Our services include periodontics,
endodontics, prosthodontics, implants, and
cosmetic dentistry. We offer new and experienced
dentists a comprehensive package including
benefits and a production bonus program. Salary
begins at $150,000. The chance of a lifetime is
waiting for you here! VISIT: HAYEDENTAL.
COM; Call: 608-752-7931; E-mail:dmarro@
hayedental.com. #3-7
DENTAL ASSOCIATE/PARTNER needed for
exceptional fee-for-service practice of 27 years near
Mitchell International Airport. General practice
residency or comparable training desired. Fax resume
to 414-483-3841. #1-10
recently added a Dentist Placement Program to
our successful Physician Placement Program.
Located at the University of Wisconsin School of
Medicine and Public Health, we are a not-for-profit
organization dedicated to helping improve the
quality of healthcare for the people of Wisconsin.
For information, call Marsha Siik at 800-385-0005,
e-mail [email protected], or fax CV to 608-261-1893.
#9-2
Dentist needed at a four-dentist group practice in
beautiful Black River Falls, a great area in which to
live and raise a family. Located near a hospital and
large medical clinic our office, surrounded by pine
trees provides an outstanding work environment.
Black River Falls features an 18-hole golf course,
a large community park with aquatic and fitness
center, while Jackson County has over 185,000
acres of public forest land. Within five minutes of
leaving work you can fish, scuba dive, camp, canoe,
ATV, hunt, cross-country ski or snowshoe. We are
located on I-94 within 1 hour of University cities
LaCrosse and Eau Claire. Contact wheeler54615@
yahoo.com or 715-284-9409. #1-13
May 2010 WDA Journal
Volunteer Opportunity
Haiti Dental Mission –The tragic earthquake that has
hit Haiti has left over a million people homeless. Many
of these people have migrated to the city of Mirabalais.
The Lake Country Rotary Club of Hartland WI is now
planning a second dental mission to Mirabalais and
surrounding villages in September, 2010. Please join
us as we provide badly needed dental services to the
people of Haiti. For additional information contact
Marc Shuter at [email protected] or Jeff Spence
[email protected]. #05-2010-05
NEW POSITIONS
Do you have a passion for patient care?
Do you enjoy new challenges and desire a
flexible work environment? We want to talk
with you! Our team is looking for doctors with
an open personality who are interested in
covering maternity leaves, military leaves,
and extended vacations in our Fee-for-Service
practices. If you’ve ever considered the benefits
of locum tenen work, give us a call. With us, you
can work as much or as little as desired.
We have practices located in various
communities throughout WI, MN, IL and IA.
To learn more, please contact us at 715-926-5050
or [email protected].
Visit online at www.midwest-dental.com.
Wisconsin – Eau Claire. A well-established,
5-doctor practice in beautiful Eau Claire, WI
is seeking a full time general dentist, leading to
partnership. Candidate must have superior clinical
and interpersonal skills. We offer a comprehensive
package with full benefits that will lead to an
eventual partnership; an incredible opportunity
for the right individual. Contact Shea Practice
Transitions, P.A., phone 877-275-2727, fax 952920-0794, or e-mail sheainfo@sheatransitions.
com. #7-8
Opportunities Available - Wisconsin. The
Wisconsin Office of Rural Health has detailed
information on general and specialty dentist
positions in both smaller towns and larger
cities located throughout Wisconsin. Most of
these positions qualify for the $50,000 loan
repayment program from the State of Wisconsin.
The Wisconsin Office of Rural Health has
Associate/Partner - Cherry Tree Dental is seeking
full- and part-time dentists to join our established
and growing modern family practices in Wausau,
WI. Join our well trained and experienced doctors
and staff. Highly competitive compensation
and benefits. Associate and partnership options
available. Please fax CV/resume to 608-829-0449,
e-mail [email protected] or call 608-4458401. #6-11
Equipment for sale
Digital pan for sale: Instrumentarium OP 100D,
2003 model. Perfect condition. Paid $52,400 asking
$21,000. Includes PC and monitor. Machine is in
Green Bay. Call 920-737-7531. #05-2010-03
Instrumentarium OP 100 panelipse unit, six
years old. Great condition. Takes excellent images.
$8,000. Call 920-457-0888. #05-2010-04
On July 5th,
Wisconsin’s
workplaces go
smoke-free.
There’s never
been a better
time to talk to
your patients
about quitting.
Refer smokers to
the Wisconsin
Tobacco Quit Line
at 1-800-QUIT-NOW.
Wanted Forceps and elevators, new or used,
for Haiti Dental Mission. They don`t have to be
pretty, just functional. Send to: Fond Jean Noel,
Haiti Dental Mission c/o Peter Schindelholz 4453
Highway B, Land o` Lakes, WI 54540 Phone 715
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May 2010 WDA Journal
Page 18
Calendar
MAY
6-7
Jewel of the Great Lakes Wisconsin
Dental Meeting
Midwest Center, Milwaukee
3-6 & 10-13 (Choose one date)
“Radiology for Dental Auxiliaries”
Rod Daering, RTR
Sherry Ortiz, RTR
Vicki Romans, RTR
1 to 3 p.m. – May 3,5,11 and 13
9 to 11 a.m. – May 4,6,10 and 12
To register or for more information,
call 414-288-3093 or go to
www.marquette.edu/dentistry
5
“Expanded Treatment Possibilities by a
Lack of Crestal Bone Resorption”
Dr. Paul Weigl • 6:30-9 p.m.
Crowne Plaza Hotel, Wauwatosa, WI
To register or for more information call
414-755-4126 or go to www.gmda.org
13
“To Save or Extract and Implant:
That is the Question”
Moawia Kassub, DDS, MS
Paul Luepke, DDS, MS
To register or for more information, call
414-288-3093 or go to
www.marquette.edu/dentistry
Memorial Day/Summer Hours
WDA offices will be closed
Monday May 31 for Memorial Day
observance.
Following Memorial Day, WDA
Executive and Legislative offices will
be open Monday through Thursday
from 8 a.m. to 4:30 p.m. and on
Fridays from 8 a.m. to noon through
Sept. 3.
JUNE
14
Fox River Valley Dental Society Golf
Outing
18 - 19
WDA Board of Trustees
Blue Harbor Resort • Sheboygan, Wis.
For more information, call Lisa Chandre
at 800-364-7646
24 - 27
WDA/WDA Foundation Mission of
Mercy
Setup, two days patient care, cleanup
Sheboygan North High School
Sheboygan, Wis.
28
Brown Door Kewaunee Golf Outing
JULY
The WDA Journal prints all continuing education courses that it becomes aware of;
however, that does not imply WDA sponsorship or endorsement. Before attending
any of these courses, please check the sponsor to be sure it is a course that would
qualify for the 30 CE hours needed for Wisconsin licensure as a dentist (15 hours
for hygienists). If in doubt, check your WDA CE folder or visit the Department of
Regulation and Licensing/Dentistry Examining Board Web site at http://drl.wi.gov/
prof/dent/ceu.htm.
17-18
WDA Board of Trustees
Marriott Hotel • Waukesha, Wis.
For more information, call Lisa Chandre
at 800-364-7646
27
Mentor Dinner
WDA, MUSOD and the Pierre Fauchard
Academy
The Department of Health Services
is conducting ForwardHealth Portal
Fundamentals training for all providers
and billing staff through December.
Register for the training online or call 800947-9627. (Online registration opens
approximately six weeks prior to training
date.)
2-5
WDA offices closed for Independence
Day
OCTOBER
AUGUST
9-13
ADA Annual Session, Orlando, Fla.
13
Smile Contest at the Wisconsin State
Fair
16
GMDA Annual Golf Outing
Mequon Country Club
For more information, call
Sarah Young at 414-755-4126
SEPTEMBER
6
WDA offices closed for Labor Day
13
Wisconsin State Dental Golf
Tournament
NOVEMBER
12-13
WDA House of Delegates
Sheraton Hotel • Brookfield, Wis.
For more information, call Lisa Chandre
at 800-364-7646
25 - 26
WDA offices closed for Thanksgiving
Do you have an event you’d like
to include in the WDA Journal Calendar
of Events? If so, please contact Managing
Editor Emily Bultman at (direct dial) 414755-4110, (toll-free) 800-364-7646, (fax)
414-755-4111 or [email protected].
Calling all
hygienists Starbuck’s on us!
Lani Becker CAE [email protected]
In April, an electronic survey was
sent to member dentists seeking their
input on whether the WDA should create a membership category for hygienists
in an effort to create a dental professional home.
This category would be above and
beyond the current associate membership available to them.
During this year’s Jewel of the Great
Lakes hygienists
are asked to stop
by booth #611 in
the exhibit hall
to share their
thoughts with us
about a potential
new membership
G R E AT L
AKES
category.
It will only
take a few minutes and in
exchange for
their time, the
first 100 hygienists to complete the survey will receive a
$5 Starbucks gift card. We look forward
to hearing from as many hygienists as
possible.
WISCONSIN
DENTAL MEE
TING
Page 19
May 2010 WDA Journal
‘The Kids are in Your Chair – Now What?’
Get answers at 2010 Jewel early-riser pediatric dentistry course
EDUCATE!
Carol Weber APR Director of Public Relations [email protected]
Pediatric dentists and Wisconsin
Dental Association members Drs. Tim
Kinzel and Allison Dowd will present a
new continuing education course at the
2010 Jewel of the Great Lakes Wisconsin
Dental Meeting at the Midwest Airlines
Center in Milwaukee to help general
dentists become more comfortable with
treating young children in their practices.
This free, early-riser pediatric dental
course is offered Thursday, May 6 (program #101) and Friday, May 7 (program
#202) beginning at 7 a.m. Complimentary
continental breakfast will be served and
each day’s session is limited to 50 participants. Dr. Kinzel is the presenter on
May 6 and Dr. Dowd will teach the May
7 session.
The one-hour class, which is sponsored by the WDA Dental Home
Subcommittee, is designed to help general dentists become comfortable treating
patients as young as 1-year-old.
In addition to reinforcing information
in the WDA Dental Home CE kit, preventive philosophies will be highlighted.
Restorative material choices for pediatric
patients will be discussed, along with
when to refer out to a pediatric dentist.
Tips for successfully managing uncooperative patients and parents and oral
health education for pregnant women
will also be included.
In addition to his private pediatric
dental practice in Madison, Dr. Kinzel
is a Dental General Practice Residency
instructor at Meriter Hospital and a
clinical instructor in the Department of
Plastic Surgery at University of Wisconsin
Medical School.
Dr. Dowd is also a pediatric dentist
in private practice in Madison. She is
chief of the Pediatric Dental Section in
the Dental General Practice Residency
at Meriter Hospital. Having led the pediatric dental section at the first WDA
Mission of Mercy in 2009, she will again
fill this volunteer position at the 2010
MOM in Sheboygan.
G R E AT L A K E S
WISCONSIN DENTAL MEETING
Case study Continued from page 14
A
:
1) e
2) a
&
Final Diagnosis
Median rhomboid glossitis
Discussion
Median rhomboid glossitis is an
asymptomatic erythematous mucosal
patch in middorsal surface of the
tongue, caused by a chronic Candida
Albicans infection. In the past it was
thought to be a developmental defect,
therefore it was not being treated.
The lesion starts as a small erythematous area along the median fissure and if not diagnosed and treated it
gradually enlarges and becomes nodular. Because it can be clinically mistaken with premalignant and or malignant lesions it is occasionally biopsied
to confirm the diagnosis of candidiasis.
Many of the patients are smokers.
Antifungal treatment is effective if the
predisposing factors are eliminated.
Acknowledgement: Ths case was
contributed by Dr. John J. Rydlewicz,
an
oral
surgeon
in
Appleton
Wisconsin.
Ezedin M. Sadeghi, DDS, MS Oral
& Maxillofacial Pathologist Associate
Professor, Marquette University School
of Dentistry Referral and Consultation:
414-288-6559. Biopsy Service: 414805-8440.
The WDA Journal is published monthly by the Wisconsin Dental Association (USPS 0285-460), 6737 W. Washington St., Ste. 2360, West Allis, WI 53214. Phone 414-276-4520. Yearly subscriptions
are $20 for WDA members; $100 for nonmembers; $25 for associate members; $30 for dental school students; $45 for dental schools and agencies and $125 for foreign mailings. Periodicals postage paid
at Milwaukee, Wisconsin. POSTMASTER: Send address changes to WDA Journal, 6737 W. Washington St., Ste. 2360, West Allis, WI 53214. The Wisconsin Dental Association reserves the right to
illustrate and/or edit all reader contributions. Views expressed in the WDA Journal are not necessarily those of the Wisconsin Dental Association. All advertising in the WDA Journal must comply with
the advertising standards of the WDA. The publication of an advertisement is not to be construed as an endorsement for approval by the WDA or any of its subsidiaries unless the advertisement specifically includes information that such approval or endorsement has been granted. The deadline for all display advertisements is the second Monday of the month, two months before advertisement insertion
(For example, if you want your ad to appear in the March WDA Journal, which is mailed to members in mid-February, all advertising materials must arrive in the WDA Executive Office by the second
Monday of January.) Advertising space is limited, so advertisers are encouraged to reserve space early. Back issues of the Journal are available for six months following publication, or while supplies last.
Communications and copy for publication should be addressed to Dr. Dennis Engel, Editor, and may be mailed to the WDA at 6737 W. Washington St., Ste. 2360, West Allis, WI 53214; faxed to 414-755-4111 or
e-mailed to [email protected]. Portions of the WDA Journal can also be found on the WDA Web page, WDA.org.
May 2010 WDA Journal
Page 20
Jewel exhibitors offer resources
for all aspects of a practice
G R E AT L A K E S
WISCONSIN DENTAL MEETING
Lani Becker CAE, Annual Session Coordinator [email protected]
Visit the 2010 Jewel of the Great
Lakes Exhibit Hall and you’ll find something for every aspect of your practice.
Whether you are looking for information on new technology, to replenish
your supplies, hire a new employee or
accounting service or bring fun into your
day, the exhibit hall has what you are
looking for.
Clinical Resources
Comprehensive dental supply houses
will be represented. Manufacturers of
equipment, implants, instruments, toothbrushes, loupes, x-ray machines/software
and more will be on hand to discuss your
needs.
Business Resources
Everything you need to run your
practice including record- keeping alternatives, practice management tools, dental insurance, financial institutions and
advisers, builders and architects, interior
decorators, metal recyclers, claims processing and real estate services.
Human Resources
Whether you are looking to hire or
looking to manage employee benefits,
you’ll find the resources you need to do
both in the exhibit hall.
Professional Growth
Visit the Wisconsin Dental
Association membership and WDA
Foundation booths to find out how you
can get more out of your professional
organization through continuing education and volunteer opportunities. Here
you’ll also find the WDA Foundation
silent auction where you have the opportunity to bid on great packages and buy
your raffle tickets for the cash raffle. You
could go home the winner of $10,000!
Fun!
This year you’ll flip out when you stop
by the WDA membership booth where
you can create your own Flippin’ Fun
Fotobook. It’s just like being a kid again
and fun for the whole team – we’ll take
a quick seven second video and convert
it into a picture book that plays back the
video when you flip quickly through the
pages.
Fotobooks will be made from 11:30
a.m. – 1:30 p.m. and 4 – 6 p.m. on
Thursday at booth #615 and are limited
to 40 videos per hour on a first-come, first
serve-basis.
This year’s exhibitors include
(as of March 9):
3M ESPE
A & S Consulting
A-Dec
Aftco
Alertfusion
American Express
Ameritas Group
Asset Management for Professionals
Aurum Ceramic Dental Laboratories
Belmont Equipment
Benco Dental
Biomet 3i, LLC
Brasseler USA
Carey Group Real Estate Services, The
Cent Wealth
Centrix Inc.
Colgate*
Coltene/Whaledent
Computer Troubleshooters
Dairyland Handpiece Express
DBI, Incorporated
Delta Dental of Wisconsin*
Delta Gloves
Dental Associates, Ltd
Dental Health Products, Inc.
Dental Record, The*
Dental Technology Designs
Dentsply Caulk*
Dentsply Professional
Dentsply Tulsa
Design Unlimited
Designs for Vision, Inc.
Digital Doc, LLC
Doral Refining Corp
Dyste Williams
EC Chmel Inc.
FCM Corporation
GC America Inc.
Gendex Dental Systems
Golden Misch
Henry Schein Dental
Holt Dental
HP Enterprises
Hu-Friedy Mfg Co., Inc.
Instrumentarium/Soredex
Jennings Dental Sales
KaVo Dental
Keller, Inc.
Kerr Corporation
Kolb + Co.
Komet USA
LB Medwaste Services
Logistics Health
Lord’s Dental Studio*
Maguire & Strickland Refining, Inc.
Midmark Corporation
Midwest Dental
Midwest Dental Benefits
Mission of Mercy
Nobel Biocare
Nu-Art Dental Lab
One Call Dental Staffing
OralDNA Labs
Orascoptic
P J’s Dental Lab
Patterson Dental*
PEB XLDent
Pelton & Crane/Marcus Dental
Philips Sonicare
Planmeca USA, Inc.
PNC Bank*
Popp Dental
Porter Royal Sales
PracticeWorks/Kodak Dental Systems
Premier Dental Products Co.
ProAssurance Wisconsin Insurance Co.
Procter & Gamble
Professional Sales Associates, Inc.
R & D Services Amalgam Separators
Radiology & Dental Imaging Center
Renstrom Dental Studio, Inc.
Reward Enterprises
RGP Dental, Inc.
Saber Dental Studio
Schenck Health Services Team*
Sentry Dental
Signtronix
SurgiTel
SVA - Dental Practice Management
Services
Tess Corporation
Theiss Interior Design, Ltd
Thrivent Financial
Transworld Systems
U S Bank
Ultralight Optics
United Service Dental Chair Upholstery
VOCO America Inc.
WDA Foundation Donated Dental
Services
WDA Foundation Silent Auction
WDA Insurance Programs*
West Bend Mutual Insurance*
Wisconsin Army National Guard
WPS*
Yodie
* Indicates 2010 Jewel corporate sponsor
Since 2001, the WDA has provided a
complimentary lunch in the exhibit hall.
This year the tradition continues so be
sure to stop by, have lunch and meet up
with colleagues.
Lunch will be served 11:30 a.m. – 2
p.m. on both days.
See you at the Jewel May 6 and
7 at the Midwest Airlines Center in
Milwaukee!