WDAJ-May `10.indd - Wisconsin Dental Association
Transcription
WDAJ-May `10.indd - Wisconsin Dental Association
Focus on Business of Dentistry May 2010 • VOLUME 86, NUMBER 5 Visit us online @ WDA.org and connect with us on Dental hygiene definition changes focus of DEB ADVOCATE! Mara Brooks Director of Government Services [email protected] All 11 Wisconsin Dentistry Examining Board members met March 3, including Chair Dr. Lori Barbeau, Vice Chair Dr. Blane Christman (Chippewa Falls), Dr. Adrianna Jaramillo (Stoughton), Dr. Kirk Ritchie (Crandon), Dr. Bill Stempski (Oneida) and Dr. John Grignon (Milwaukee). Dental hygiene members present were Secretary Linda Bohacek, Sandra Linhart, Nancy Rublee and public members Carol Howard and the newly appointed Tim Size. Gubernatorial candidates, national political pundit energize Legislative Day ADVOCATE! Carol Weber APR, Director of Public Relations [email protected] Hygienists continue to pursue split The DEB continued to review recommendations from the Special Committee on the Definition of Dentistry and Dental Hygiene that were put forth by two DEB hygiene members. In January, the DEB voted unanimously to make the following language changes to section 447.01(3) (d) of the state statutes. Continued on page 2 Photo by Carol Weber, WDA Panel members (left to right) WDA contract lobbyist Atty. Pete Christianson, MUSOD Dean Dr. William Lobb Lobb, Legislative Committee Chair Dr. Lyndsay Knoell (Racine), Vice President Dr. Steve Stoll (Neenah), Director of Government Services Mara Brooks, President Dr. Kent Vandehaar (Chippewa Falls) and Legislative Day host and President-Elect Dr. Gene Shoemaker (Waukesha) teamed up to provide an overview of issues and answer attendees’ questions. Advocate... Educate... Empower... Serve! “Democracy – and Dentists – in Action” was the theme of the 2010 Wisconsin Dental Association Legislative Day which drew 277 member dentists, dental staff, Marquette University School of Dentistry students (primarily years two and three) and WDA staffers to the Monona Terrace Community and Convention Center in Madison on Feb. 17. Attendance by dentists was the highest since 2006, with 106 on hand to welcome the three major gubernatorial candidates: Milwaukee Mayor Tom Barrett (D), former U. S. Rep. Mark Neumann (R) and Milwaukee County Executive Scott Walker (R). All three gentlemen confirmed their intent, should they be elected governor in September, to work with the WDA on oral health-related issues, including the filling of Dentistry Examining Board vacancies. WDA Legislative Day host and President-Elect Dr. Gene Shoemaker (Waukesha) welcomed national political TV news consultant and University of Wisconsin-Madison professor of political science Ken Goldstein to the podium as keynote speaker. Mr. Goldstein noted elections involve “lots of drama, but fundamentals drive outcomes.” Using charts from the 2008 presidential election, he explained turnout, loyalty and independent votes combine to create “the nature of the times”. He suggested this year’s elections will also be influenced by local factors and national trends, with competitive races won “at the margin”. The morning’s activities wrapped up with a panel discussion of WDA priority issues to help dentists and students prepare for their afternoon visits to Photo by Carol Weber, WDA National political pundit Ken Goldstein was the keynote speaker. Continued on page 3 Mission Statement: WDA continues to grow! The Wisconsin Dental Association advances the interests of its members The Wisconsin Dental Association is pleased to welcome five new members to organized dentistry. These new members, their cities of practice or residence and components (if applicable) are: and the dental profession by promoting Dr. Saman Gharib, Milwaukee Greater Milwaukee Dental Association professional excellence and quality Dr. Michael Giebenhain, Black River Falls Tri-County Dental Society oral health care for the public. WDA Journal is a publication of Wisconsin Dental Association, Inc. Dr. Kay Kratz, Watertown Dane County Dental Society Dr. Kyra Larson, Hayward Northwest District Dental Society Dr. Jody Schilling, Fitchburg Dane County Dental Society May 2010 WDA Journal Nomination deadline is June 4! Page 2 Looking for a few good women and men to lead the WDA Region 1 Dr. Timothy Cooper 715-341-6116 [email protected] Region 2 Dr. Martin Williams 920-662-1600 [email protected] Region 3 Dr. Mike Shimeta, chair 414-483-8820, [email protected] Region 4 Dr. Renita Burrell 262-618-4714 [email protected] Region 5 Dr. Beth Welter 608-326-7445 [email protected] Questions about the nominating process should be directed to your regional representative or Executive Director Mark Paget at 800-2344515 (toll-free, direct) or mpaget@ wda.org. “If not me, who? And if not now, when?” - Mikhail Gorbachev, Russian president of the Soviet Union, 1985 – 1991. Dentists committed to helping lead organized dentistry are wanted as candidates for the positions of Wisconsin Dental Association president-elect, vice president, editor and speaker of the House of Delegates. Individuals may nominate colleagues or themselves by submitting candidates’ names by June 4, 2010 to a member of the Nominating Committee (see box). This committee will meet via a noon conference call on June 9. It will present its slate of candidates to the WDA House of Delegates on Nov. 12, 2010 in Brookfield, Wis. Nominations will also be accepted from the House floor at that time. Nominees’ digital headshots and curriculum vitae should be sent to Lisa Chandre in the WDA Executive Office at lchan- [email protected] or FAX 414-755-4105 for publication in the October WDA Journal. President-elect and vice president The president-elect serves for one year before automatically advancing to the presidency. Duties include hosting Legislative Day and chairing the Wisconsin delegation to the ADA House of Delegates. The vice president also serves for one year. The president, president-elect and vice president work closely together to represent the dental profession in meetings with government officials and state legislators. These three officers support one another in serving as WDA spokespersons with the media and other organizations. They also divide up component visits based on geographic proximity and scheduling needs. Editor The editorship is a four-year term. The editor works with the staff managing editor and other public relations team members to produce the WDA Journal each EMPOWER! month (includes writing editorials) and provides dentist oversight of the monthly, electronic Executive Director’s Update, annual WDA Sourcebook (Member Directory & Practice Guide) and 24/7 WDA.org Web site. Speaker of the House Working with staff, the speaker sets the WDA House of Delegates’ agenda. He or she presides over all House meetings, performing duties according to parliamentary procedure. Prior to the House, the speaker meets with and briefs the Reference Committee chair. He or she also serves as an ex-officio member of the Board of Trustees. The Speaker of the House is elected for a one-year term that can be renewed indefinitely. Please contact Chief Operating Officer Jeanne Rude at 866-431-9623 (toll-free, direct) or [email protected] for detailed position descriptions. DEB Continued from page 1 They also voted unanimously to support the hygiene efforts to pursue legislative changes to add the terminology “volunteer” to section 447.06(2) (a) of the state statutes. At the March meeting, the DEB debated the remainder of the proposals. Discussion focused largely on the hygiene proposal to remove the delineated statutory practice settings which are tied directly to the hygienists’ requirements to obtain a dentist’s authorization and prescription prior to the provision of dental hygiene services. The three settings in which hygienists are currently allowed to practice without a dentist’s examination, prescription or authorization include K-12 public and private schools, city/county public health departments and dental or dental hygiene schools. This section of the proposal is at the heart of the push from within the dental hygiene community to split the dental hygiene process of care from the dental team approach. Under the draft proposal, hygienists could practice in any setting without the prescription and authorization of a dentist and would only be required to have a “dental or medical referral” site. Several members didn’t feel comfortable with the lack of educational requirements for public health dental hygienists and also thought some basic infrastructure or guidelines should be put into place prior to passage of any substantial changes to the current Dental Practice Act. After extensive discussion, there was gridlock on the issue; members agreed to support the chair’s appointment of a task force comprised of Dr. Barbeau, Dr. Jaramillo, Linda Bohacek and Tim Size to further discuss this issue and put forth some compromise recommendations. These recommendations would be between the status quo of current statutory requirements and a push for independent practice. The Wisconsin Dental Association continues to educate the public and DEB members on the importance of having all members of the dental team work together under the prescription, authorization and comprehensive treatment plan that can only be provided by a dentist. Letters have been written to Dr. Barbeau and the other DEB members putting forth a compromise to create a certification process for public health dental hygienists and require an agreement with a private sector dentist or with the Department of Health Services to determine specific protocols for treatment and referral. The new task force is expected to meet before the May DEB meeting so concrete recommendations can be brought forth. WDA will continue to monitor this activity and report future outcomes. Practice questions Multiple practice questions were discussed. The most pertinent was whether or not a hygienist can provide services to a new dental patient in the dental office prior to the dentist’s examination. DEB members stated there is nothing that legally prohibits the dentist from making a decision whether hygiene services should be performed prior to an examination. The requirement that a dentist examine the patient within the 12 months immediately preceding the provision of hygiene services, relates only to the occasion when the dentist is not physically in the office at the time the hygiene services are provided. The DEB decided there is nothing in the statutes that would require the dentist to examine the patient prior to delegating the provision of hygiene services. (WDA note of caution: Some attorneys could challenge there is a “standard of care” argument that could arise in a future liability case. For example, it would likely be difficult for the dentist to argue the appropriateness or necessity of hygiene services without first conducting an examination. There is a liability risk of allowing services to be performed prior to an examination. The dentist should be aware of this risk – and willing to absorb it – if he/she decides to delegate procedures in this fashion.) Dental professionals administering vaccinations The DEB agreed to meet with the DHS and WDA to discuss whether or not statutes or administrative code changes should be pursued to allow public health departments to utilize the services of dentists during public health vaccination efforts. The WDA believes dentists extensive training in the administration of medications and use of syringes is a skill that may be beneficial for those who run vaccine clinics. Dr. Christman volunteered to serve as contact; the WDA will pursue meetings on this issue in early summer. CE administrative rules still being drafted DEB legal counsel and members continue to work on drafting an administra- tive rule regarding continuing education requirements for dentists and dental hygienists. The WDA will remains involved in development of these administrative rules at DEB meetings. New administrative staff Department of Regulation and Licensing staff announced Gail Sumi is the new DEB administrative assistant. She is replaced Tom Ryan in this position. Ms. Sumi has prior experience as a legislative aid and lobbyist, as well extensive knowledge in public policy-making. A new DEB legal counsel has also been hired and will attend the May meeting Future DEB meetings WDA leaders and staff represent member dentists at all DEB meetings which are held the first Wednesday of every odd-numbered month. Remaining meetings in 2010 will be held at 8:30 a.m. on May 5, July 7, Sept. 1 and Nov. 3 at the DORL building, 1400 E. Washington Ave., Madison. Page 3 Dental/Medical fee disclosure bill signed into law Mara Brooks Director of Government Services [email protected] Gov. Jim Doyle signed Assembly Bill 614 into law March 9 which relates to the mandatory public disclosure of medical and dental fees. The date of publication was March 23, however, the will officially take effect Dec. 1. This act will require health care providers/dentists who are in association with three or more other dentists/providers to do all the following: (1) Provide any consumer with the median charge for a health care service specified by the consumer if the provider offers the service. (2) Create a single document with the 25 most common procedures (dental will have its own list of 25 procedures – as will other disciplines within the health care field) – the list of 25 will be determined by Department of Health Services. The Wisconsin Dental Association will have to wait for DHS to create this listing and the median charge methodologies prior to implementation. This document should include the following information for each of the 25 procedures • median billed charge (using a “median” methodology created by DHS) • Medicare (which is the program for the elderly, not the poor) payment if the provider is Medicare-certified (this provision is not likely to impact many dentists as so few dental procedures are covered by Medicare) • average allowable payment by third party payers for each of the 25 procedures (3) Prominently display a statement in their facility informing patients of their right to receive: (a) charge information for any individual procedure offered by the provider; (b) the aforementioned document containing charge and payment information for the 25 most common procedures; and (c) their right to receive from insurance companies goodfaith estimates of the patient’s total outof-pocket costs for a procedure. Insurance companies are also required to provide beneficiaries information regarding out-of-pocket cost estimates and other financial information. Additional provisions include requirements that any provider who submits data to quality evaluation organizations include the quality reporting information to the patient if it is relevant to the procedures the patient is requesting. The WDA will be monitoring the DHS process relating to the implementation of this regulation; this effort will include the determination by the state of the 25 most frequently utilized dental procedures and the creation of a standardized methodology for determining the median charges and other similar requirements. To view the actual language of the final Act, you can access this information at the state’s website: http://www. legis.state.wi.us/2009/data/AB614hst. html May y2 2010 WDA Journal Legislative Day Continued from page 1 legislators’ offices. Visit WDA.org to download background papers on: • Assignments of Benefits legislation – Assembly Bill 665/Senate Bill 453 • Wisconsin’s 2010 – 2020 Dental Work Force Report • WDA proposals to address disparities in dental care access • WDA priority listing for 2009 – 2010 legislative session • Why dentists don’t cost-shift • Invitation to legislators to participate in 2010 WDA Mission of Mercy in Sheboygan Comments from several participants confirmed, “It was the best Legislative Day yet…great to hear the three candidates…the program was terrific.” Be part of the action in 2011. Plan now to attend the next WDA Legislative Day on March 30, 2011 at the Monona Terrace in Madison. Photo by Carol Weber, WDA Democratic gubernatorial candidate and Milwaukee Mayor Tom Barrett. Legislature considers $10 million in bonding for Marshfield ‘dental facility’ Mara Brooks Director of Government Services [email protected] Sen. Bob Jauch (D-Poplar) began circulating a bill on March 25, 2010 seeking legislative support among rural legislators for $10 million in bonding to assist Marshfield Medical Clinic in building a “dental facility” on its campus. The Senate Bill number is 656 and the Assembly bill number is 912. Sen. Jauch also included background information explaining this project is needed to pursue a dental residency program and post-baccalaureate plan and not a proposal for a dental school in Marshfield at this time. A few legislators contacted the WDA seeking our input on this bill prior to making a decision on whether to sign on. The WDA responded to these legislators stating we are neutral on the proposal, but believe the issue could be resolved with rate increases and that the pilot project on the rate increases that we pursued during the previous budget cycle could have been funded for six years with the use of this bonding money. Visit WDA.org and search “Marshfield” for a copy of the bill or to see the WDA response. The bill was circulated for co-sponsorship the next day. Those who have signed on in support (thus far) include: • Sen. Russ Decker (D-Schofield) • Sen. Jim Holperin (D- Conover) • Sen. Bob Jauch (D-Poplar) • Sen. Pat Kreitlow (D-Eau Claire) • Sen. Julie Lassa (D-Stevens Point) • Sen. Mark Miller (D-Monona) • Sen. Kathleen Vinehout (D-Alma) • Rep. Kristin Dexter (D- Eau Claire) • Rep. Ann Hraychuck (D –Balsam Lake) • Rep. Mary Hubler (D-Rice Lake) • Rep. Nick Milroy (D-Superior) • Rep. Louis Molepske (D-Stevens Point) • Rep. Mark Pocan (D-Madison) • Rep. Marline Schneider (D- Wisconsin Rapids) • Rep. Donna Seidel (D-Wausau) • Rep. Mike Sheridan (D-Janesville) • Rep. Gary Sherman (D-Port Wing) • Rep. Amy Sue Vruwink (D- Milladore) Erika Valadez Dental Practice and Government Relations Associate [email protected] es via the portal will not be available to in-state emergency providers, outof-state providers and out-of-county providers since they are not allowed to establish a Portal and these groups will continue to receive paper advices. Remittance advices contain protected health information so providers are required to create a secure Portal account in order to access or download their RA. To sign up for an account, Republican gubernatorial candidate and former U.S. Rep. Mark Neumann. Photo by Carol Weber, WDA Republican gubernatorial candidate and Milwaukee County Executive Scott Walker MA remittance advices to be discontinued Effective May 1, ForwardHealth will discontinue printing and mailing paper remittance advices to Medicaid providers with their reimbursement checks. This is a result from recent state budget cuts to the MA program generated the BadgerCare Plus and MA Rate Reform project. Providers are required to establish a Portal account through ForwardHealth to obtain their RA. Remittance advic- Photo by Carol Weber, WDA visit the ForwardHealth Web site at http://www.forwardhealth.wi.gov and select the “Requesting Portal Access”. Training sessions on the electronic advices for providers and billing staff started in March 2010 and continue throughout the year. Registration can be done online on the ForwardHealth Web site or by calling 800-947-9627. Top component attendance Number of members attending: 1. Brown-Door-Kewaunee Dental Society 2. Dane County Dental Society 3. Greater Milwaukee Dental Association 4. Winnebago County Dental Society 19 14 13 11 Percentage of members attending: 1. Brown-Door-Kewaunee Dental Society 10.73 percent 2. Winnebago County Dental Society 10.38 percent 3. Racine Dental Association 7.69 percent 4. Southwestern District Dental Society 7.32 percent May 2010 WDA Journal Page 4 Messages President Kent Vandehaar, DDS | [email protected] Are you up for the challenges facing dentistry in Wisconsin? Even though dentistry was not a major part of the recent national health care reform package, it makes me think about our profession’s future. How will practicing dentistry look in five or 10 years? How will technological advances enable us to provide better care to our patients? What work force opportunities or changes await us and how will we prepare for these changes? Younger dentists may be looking forward to enhancing their skills, starting or buying a practice, purchasing new equipment and balancing family life with work. Older dentists (like me) may be looking for an associate, thinking about selling the practice and volunteering more while easing into retirement. Regardless of where you fit in this spectrum, work force changes over the next 10 years will impact the way you practice. With many of these changes initially being driven by access to care, some may feel they are unnecessary and wish to draw a line in the sand. I challenge you to put aside any prejudices and imagine how your private practice could benefit from using an expanded function dental assistant, a community dental health coordinator, a mid-level provider (e.g., dental therapist) and/or sub- contracting services for community health or federally qualified health clinics. The Wisconsin Dental Association has had early discussions with CHCs and FQHCs about partnering with privatepractice dentists to help get people the care they need in a timely fashion, reduce clinics’ patient backlogs and reimburse small-business dental practices at a more sustainable rate. Let’s say you reach agreement with a local clinic on how many patients you can see, compensation (e.g., fee for service, per visit amount) and what procedures would be done. While this may not be your “usual and customary” fee, it would be an acceptable amount that could enhance your practice. Would you be able to devote a full or half day per week to treating this needy population? Would you work in the local clinic or would you make arrangements to have these patients treated in your office? Either way, it could be a good production supplement to a private practice while also getting treatment to a greater number of low-income, uninsured and Medicaid patients. It is a win-win situation. Issues remain to be resolved, but I hope we will soon have model contracts in place. While many of our colleagues across the country have had experience with EFDAs in the military or in private practice, it is a new concept in Wisconsin. The WDA is making this a high priority and will work on legislation to create this position during the 2011 legislative session. How might this enhance your practice? For example, after you prepare the tooth your EFDA could place the restoration freeing you up to see an increased number of MA patients. Is there an assistant or hygienist in your office who you are comfortable working with and who might have an interest in expanding his/her skills and education? The WDA Dentist Recruitment and Work Force Committee will examine this issue, compare what is in place in other states and recommend an action plan to your Board of Trustees. Space does not permit discussion of the mid-level provider in private practice, so I will examine this idea in the June 2010 WDA Journal. As always, I welcome your ideas and comments about the new challenges and opportunities facing dentistry in Wisconsin. “I challenge you to put aside any prejudices and imagine how your private practice could benefit. ” Gerald Hart, DDS - Guest Editorial | [email protected] The business side of things what you really need to know You may have noticed in the last several WDA Journal issues, the editor’s message section has a different photo than the suave, dashing figure of Dr. Dennis Engel. Dr. Engel asked for a few guest editorials from the WDA Editorial Board while he is off herding cats at the American Dental Association. Although I don’t remember drawing straws, I ended up with the Business of Dentistry edition. In speaking with my new partner, a Marquette University School of Dentistry 2006 graduate, it appears the new dentist crowd is only marginally more prepared than I was for the “business” side of things 25 years ago. This is understandable. Dental school curriculum doesn’t really have a lot of open space for business education. So how does one acquire this essential info? One option is simply to avoid the subject. Large group and corporate practices generally have managers or management structures in place. The pros and cons of this option I’ll omit for brevity and because I actually don’t know any of the facts. In solo practice, however, it’s rapidly apparent new dentists are going to need help–and fast. But, what do they need to know? MBA? Economics degree? That Charles Schwab goes by Chuck? Actually, you’re going to need a working knowledge of accounting, human resources, employment law, contract law, taxes, marketing and computer technology. Then there is OSHA, HIPAA, FICA, ERISA, FMLA, BMP and several dozen other regulatory acronyms that apply to you. If you’re like me, the lecture/weekend seminar route seemed the path of least resistance. (After all, I’m a doctor so how hard can this be?) After a few months armed with a pile of coffee-stained hotel stationary notepads, I assumed I had the necessary skill set. Dentists by necessity are consummate multitaskers. As a manager though, I always seemed to be behind, unprepared and inept. Turns out I was a reactive manager not a proactive one in “seminar speak” and I hired a consultant/management company to assist. By the time graphing, meeting, analyzing and group hugging was done, there wasn’t a lot of time available for dentistry. (I guess I should have taken the seminar on how to pick a consultant.) At this point, I made one of the best decisions as a manager – I hired my wife. If you are lucky enough to have a spouse that is organized, analytical, tactful, resourceful, not to mention witty, charming and beautiful (Yeah, she’s looking over my shoulder as I’m writing.), everything will work out fine. If not, then according to my old consultant’s flow chart you need a …consultant. In all fairness, I know of many practices that have been helped by management consultants and many solo practioners that are excellent managers. It’s not my intent to trivialize the business aspects of what we do. An efficiently-managed business is absolutely necessary to not only earn a living, but also to retain quality staff, invest in continuing education and technology and plan for your future. The fact we have the autonomy to choose to be in a group, corporate, partner or solo practice and determine how that practice is managed is what makes it great to be in the business of dentistry. WDA Journal reserves the right to edit all communications and requires that all letters be signed. The views expressed in letters, editorials and editorial cartoons are those of the individual author and do not necessarily reflect the opinions of the association or its subsidiaries. WDA Journal readers are invited to contribute their views on topics of interest in dentistry. Brevity is appreciated. To be considered, letters must be at or under 250-300 words. Justin Braun, DDS, Cedarburg 262-377-9490 • [email protected] Robert Brennan, DDS, Neenah 920-725-0551 • [email protected] Gerald Hart, DDS, Portage 608-742-3272 • [email protected] Fred Jaeger, DDS, Madison 608-231-2424 • [email protected] “An efficiently-managed business is absolutely necessary to not only earn a living, but also to retain quality staff, invest in continuing education and technology and plan for your future. ” EDITORIAL POLICY Please address letters to: WDA Journal | 6737 W. Washington St. | Suite 2360 West Allis, WI 53214 | Fax: 414-755-4111 WDA style note: We make every effort to bold members’ names in articles. EDITORIAL BOARD May 2010 WDA Journal Page 5 Advocate... Educate...Empower... Serve! MAY 2010 VOLUME 86, NUMBER FIVE Editor Dennis Engel, DDS, CDE, Mequon 262-242-8929 • [email protected] Executive Editor Mark Paget 414-755-4100 • [email protected] Managing Editor Emily Bultman 414-755-4110 • [email protected] OFFICERS President Kent Vandehaar, DDS, Chippewa Falls 715-723-5688 • [email protected] Past-President Michael Kaske, DDS, Twin Lakes 262-877-2161 • [email protected] President-Elect Gene Shoemaker, DDS, Waukesha 262-542-0431 • [email protected] Vice President Steven Stoll, DDS, Neenah 920-725-4307 • [email protected] Treasurer John R. Moser, DDS, Milwaukee 414-273-9800 • [email protected] Editor Dennis Engel, DDS, CDE, Mequon 262-242-8929 • [email protected] Speaker of the House Richard (Dick) Lofthouse, DDS, Fennimore 608-822-3770 • [email protected] Executive Director Mark Paget, West Allis 414-755-4100 • [email protected] ADA 9th District Trustee Dennis Engel, DDS, CDE, Mequon 262-242-8929 • [email protected] Region 1 Northwest Julie Fox, DDS, Wausau 715-849-2369 • [email protected] David Kenyon, DDS, Altoona 715-832-3385 • [email protected] Jeff Nehring, DDS, Mercer 715-476-3432• [email protected] Region 2 Northeast John Masak, DDS, Appleton 920-733-5607 • [email protected] Thomas Nockerts, DDS, Green Bay 920-469-8484 • [email protected] Jeffrey Kraig, DDS, Fond du Lac 920-922-9000 • [email protected] Region 3 Greater Milwaukee Paul Levine, DDS, Milwaukee 414-355-0213 • [email protected] James Morgenroth, DDS, Brookfield 262-790-9322 • [email protected] Thomas Raimann, DDS, Hales Corners 414-425-1510 • [email protected] Region 4 Southeast Ryan Braden, DDS, Lake Geneva 262-248-0120 • [email protected] Ned Murphy, DDS, Racine 262-886-9440 • [email protected] Barrett Straub, DDS, Port Washington 262-284-5505 • [email protected] Region 5 Southwest L. Stanley Brysh, DMD, Madison 608-417-6500 • [email protected] Timothy Durtsche, DDS, La Crosse 608-784-7319 • [email protected] Julio Rodriguez, DDS, Brodhead 608-897-8645 • [email protected] Region 6 Student Region David Gundersen Marquette University School of Dentistry [email protected] Member Publication WDA announces changes ide to Pyramids of Pride SERVE! Lani Becker CAE [email protected] The Wisconsin Dental Association Membership Committee is pleased to announce several changes to the 2010 Pyramids of Pride program, including two new awards. The President’s Award of Honor has been changed to the WDA Award of Honor. The committee felt the previous title was deceiving, because anyone could nominate someone for the award not just the WDA President. However, criteria remains the same. Nominees may have contributed to the dental profession in any of the following: through material contributions to the WDA, advancement of the art and science of dentistry or through provision of exceptional service to the dental community. Two award categories have been eliminated: Dental Care for Older Persons and Outstanding Service. The decision to sunset the Dental Caree for Older Personss Award was made because potential nominees nees in this category also fall into the Community Outreach Award and the WDA Award of Honor categories. The Outstanding Service Award was originally the top award given by the WDA, but it has been replaced by the Lifetime Achievement Award. With the criteria for both awards the same, it was decided that by continuing to offer this award it took away from the Lifetime Achievement Award. Two new categories have been established. The Friends of Dentistry Award honors an entity that makes ongoing contributions to the WDA mission. Nominees have contributed to the WDA through involvement in programs or service on a committee, subcommittee or task force or material contributions. The second new award will recognize a member of the dental community who supports mis-ts the WDA WDA Found FFoundation’s datiion’’s mis mi sion. Nominees for the WDA Foundation Philanthropic Award have contributed to the foundation through donating material contributions or supporting projects that provide dental care for the disadvantaged. To make it easier to submit a nomination, a CV is required only for the Lifetime Achievement Award nominations. The complete list of award categories includes: Lifetime Achievement, Community Outreach, WDA Foundation Philanthropic, Friends of Dentistry, Media Awareness, Media Relations, New Dentist Leadership, Outstanding Leadership through Mentoring, Political Action and WDA Award of Honor. Nominations are accepted year round, but to be considered for a 2010 award they must be submitted no later than July 15, 2010. Visit WDA.org for complete descriptions and an award nomination form. Recent DEB disciplinary actions Erika Valadez Dental Practice and Government Relations Associate [email protected] The Department of Regulation and Licensing no longer mails its Regulatory Digest to license holders. Historically, these have provided educational information regarding the types of disciplinary actions that may be taken against license holders. The Wisconsin Dental Association believes members should be aware of the types of issues and concerns that can lead to disciplinary actions. It is important to note, even if a decision is reported, an appeal may be pending. The DORL announced the following disciplinary orders against dentists in late 2009: Case 1 The Dentistry Examining Board reprimanded Dr. X for unprofessional conduct and ordered him to pay costs of $2,000. Dr. X must also complete a minimum of six hours continuing education in the area of crowns and six hours of CE in the area of ethics of dentistry practice. Dr. X did not recognize and promptly correct defective crowns. Case 2 The DEB reprimanded Dr. X for failure to determine the length of the canals, take appropriate precautions to avoid an overfill of a root canal, inform the patient of the overfill and provide options for corrective treatment. Dr. X has been ordered to pay costs of $2,160 and complete 15 hours of clinical CE in endodontics. Case 3 The DEB suspended the license of Dr. X due to impairments in thinking, memory, judgment and decision-making; he had no insight to his impairments due to diagnosis of mild Alzheimer’s disease. Dr. X continued to practice dentistry and did not return for a neurological exam for three years after this diagnosis at which time the neurologist reported these impairments to the Division of Enforcement. There was probable cause that Dr. X has engaged in or is likely to engage in conduct that the public health, safety or welfare imperatively requires emergency suspension of the license to practice dentistry. Dr. X’s license to practice dentistry in the state of Wisconsin was surrendered and $925 in costs paid. Case 4 The DEB reprimanded Dr. X and ordered the paying of $250 in costs for proceedings on Ohio license reprimand, which placed his license on probationary status for a period of one year due to concerns about the care and treatment provided to 11 patients. Respondent completed all required CE hours, passed the outcome assessment test and also passed the Ohio jurisprudence exam. Case 5 Dr. X requested the DEB to modify the terms of a 2008 decision ordering the random urine drug and alcohol screens. The DEB denied this request and ordered Dr. X to provide valid prescriptions for the positive drug screens of five random checks between January 2009 and April 2009. Case 6 Dr. X requested the DEB to reduce her random urine drug and alcohol screens from 52 to 30 screens per year and grant permission to apply for reinstatement of her Drug Enforcement Administration registration. The DEB granted the request to reduce the number of screens from 52 to 30 per year, but also ordered to continue calling “XLab” on a daily basis to facilitate administering the random urine screens. The DEB granted permission for DR. X to apply for reinstatement of DEA registration. Case 7 Dr. X requested the DEB modify the terms of its 2008 decision prohibiting him from treating or prescribing medications for himself or members of his immediate family. The DEB denied this request. Complete summaries of DORL decision are publicly available at http://online.drl. wi.gov/dept/decisions/. Names in the News Brookfield dentist recognized for outstanding dental service Dr. Kenneth J. Waliszewski (Brookfield) recently recognized the Outstanding Dental Service Award from Marquette University School of Dentistry. Dr. Waliszewski received his DDS in 1971 and master’s degree in prosthodontics in 1974. After graduation, he joined the Navy Dental Corps, served as regional staff prosthodontist and head of the Division of Fixed Prosthodontics in San Diego. After the service, he then returned to Milwaukee and Marquette to establish his practice and teach part time. He held several positions in the dental and graduate prosthodontics areas. After the dental school moved into its new building in 2002, he got involved with informatics. May 2010 WDA Journal Page 6 GKAS 2010 Wisconsin dentists donate more than $719,000 in care to 6,250+ children for Give Kids A Smile EDUCATE! Emily Bultman Communications Coordinator [email protected] More than 350 Wisconsin dentists, with help from nearly 934 dental team members, dental and hygiene students and community volunteers, donated an estimated $719,000 in oral health care and education to 6,250 of the state’s low-income children Friday, Feb. 5 and during subsequent weeks in recognition of the eighth annual Give Kids A Smile® national children’s dental access day. Events ranged from large-scale dental clinics delivering exams, cleanings and fluoride treatments to individual dentists providing fillings, extractions and crowns to underserved children in their private practices to dental professionals offering screenings and educational programs in various locations. Photo courtesy of GMDA Drs. Charles Lenarduzzi, Lenarduzzi left, and John Moser have a laugh with a giant toothbrush at GMDA’s exam day Jan. 23. The value of services delivered at the GKAS screening day was $89,187. GKAS activities are supported by significant corporate donations from ColgatePalmolive, Henry Schein Dental and DEXIS Digital X-ray. The Dental Record – A Division of WDA Professional Services Inc. also makes children’s dental record forms available for Wisconsin GKAS events. tal office team provided preventive and restorative dental services along with oral hygiene education to 10 children. Dr. Richard Salm and his Midwest Dental team scheduled appointments for 15 children to provide them with needed preventive and restorative dental care. Drs. Jane Mathen and James Springborn and their Fox Valley Dental Associates team worked with a local public school to identify six low-income children needing comprehensive care. Drs. Pete Hehli and Dr. Chad Isken’s Northstar Dental Group, with help from Dental Crafters Lab, provided comprehensive dental care and necessary follow-up treatment for 40 young patients. Once again, Dr. Dale Scharine and his dental team provided dental services to 14 children enrolled in the Fox Cities Big Brothers Big Sisters program. Dr. Roger Stanek and his eight-person staff worked with Big Brothers and Big Sisters to deliver needed preventive and restorative dental care to 12 children. Tri-County Community Dental Clinic coordinated care for 181 children, ages 5 to 18, from Calumet, Outagamie and Winnebago counties. Volunteers included 31 dentists, two dental hygienists and 13 Fox Valley Technical College dental hygiene students. Care was provided at the clinic and in multiple private dental offices. Participating dentists included Drs. Robert Asp, Ryan Auth, Michael Bouressa, Dawn Brown, Tim Brown, Tipton Brown, Tyler Brown, S. William Clark, Paul Conner, Karen Dustrude, William Farrow, Ellen Fischer, William Flanagan, David Gamm, Michelle Graf, Thomas Grotenhuis, Peter Hehli, Tony Kraft, Stephanie Kramer, Thomas Langkammer, Mark Lenz, Thomas La Selle, Robert Magnin, Jane Mathen, Thomas Moeller, Stacy Reuss, Joseph Schouten, Sidney B. Schulz, James Springborn, Steven Stoll and Patrick White. Baldwin Dr. Orth Sisombath and his team at Midwest Dental provided preventive and restorative dental care to 10 children. Black River Falls Drs. Steve Hegna, Todd Reich and Rachel Steele and staff provided dental exams and basic care to 27 children, 7 to 8-years-old. The Jackson County Health and Human Services Department and local public school district helped the Community Dental team identify children in need. Brookfield Drs. James Rollefson, Angela Trochlell and Edward Trochlell sent a member of their pediatric dental team to speak to 185 students at the Children’s Learning Center, Heritage Christian School and Pewaukee Lake Elementary School about the importance of good nutrition, daily oral hygiene practices and regular dental visits. Cassville Dr. Tom Hughes continued a 27-year tradition of delivering dental health instruction to kindergarten, third and fourth grade classrooms in the Cassville, Potosi and River Ridge School Districts during National Children’s Dental Health Month. Each of the 225 children received a toothbrush, toothpaste and dental health education materials. Chetek The Midwest Dental office of Dr. William Shea provided care for 16 children. Chilton For the sixth year, Drs. Michael Baus and Mariah Murphy and their team worked with Calumet County Social Services and the Salvation Army to provide preventive and restorative dental care to some 50 lowincome children. Durand Dr. David Reiland organized “Dentist with a Heart Day” to provide preventive and restorative dental care to underserved children at no cost. Eau Claire Nearly a dozen Northwest District Dental Society members, along with 30 Chippewa Valley Technical College dental hygiene and assisting students teamed up for the fourth year to provide preventive and restorative care and dental education to 100 children. Dr. Lonnette Breneman was event coordinator. The Eau Claire Oakwood Midwest Dental office of Dr. Melinda Rosenberger provided care for 25 children in need. The Eau Claire South Midwest Dental office of Drs. Robert Thompson and Derek Rognlien also provided preventive and restorative dental services to 24 children. Evansville Dr. Anna Botts and her Midwest Dental office team welcomed 20 children between the ages of 3 and 15 for preventive and restorative care. Fond du Lac Fond du Lac County Dental Society Continued on page 7 Abbotsford Drs. Christina and Troy Rens provided free dental exams and sealants to 94 second graders enrolled in Abbotsford and Colby public schools. A Clark County public health nurse will present dental health information and schedule follow-up care for children as needed. Dental goody bags are made available by the Abbotsford Lions Club. Amery Drs. David Doroff, James Lampi, Thomas Van Someren and Robert Johansen at Dental Arts welcomed 85 local elementary students for necessary preventive and restorative services. Children and parents learned about the importance of good dental health. Antigo The father-daughter dental team of Drs. Timothy and Meghan O’Brien and staff welcomed 25 youngsters for exams, teeth cleaning, preventive care and oral hygiene instruction. Appleton Dr. David Emmanuel and his den- Page 7 May 2010 WDA Journal GKAS Continued from page 6 members including Drs. Kathleen DoyleKelly, Timothy Harper, Thomas Gietman, Jeffery Kraig, Thomas Kraus, William Mauthe, Christopher Rauch, Todd Sarauer, Kenneth Scholz and William Shaw, teamed up with the county health department to provide dental exams, cleanings, X-rays and fillings and extractions to 100 children, between the ages of 3 and 18, on GKAS day. Holmen Dr. Jennifer Lesneski and her Midwest Dental office staff worked with the local YMCA and Women, Infant and Children program to identify 25 children between the ages of 3 and 15 in need of preventive care and restorative treatment. Fort Atkinson Dr. Leslie Showalter and her Rock River Dental team examined and treated 16 youngsters between the ages of 5 and 15 referred by the Jefferson County health nurse and Fort Atkinson School District nurse. Hurley Dr. Paul Hagemann and staff, in cooperation with the Iron County Health Department and Hurley School District, conducted dental screenings, applied fluoride varnish and made care referrals for 32 children. Forest, Oneida and Vilas Counties Through the Northwoods Dental Project, a public-private oral health program in the rural and predominately non-fluoridated communities of Forest, Oneida and Vilas counties, more than 1,500 children in 24 school districts received oral health education and about 900 of those also received preventive dental services. Jackson Dr. Scott Charmoli and team educated some 100 children about the importance of maintaining good oral health on Feb. 8, 9 and 18. Each child received a goody bag with personal oral hygiene products and educational materials. Green Bay Dr. Heidi Eggers-Ulve examined and provided oral health education for 347 children enrolled in Head Start in the Green Bay School District. Many of these children will receive follow-up treatment throughout the year and periodic fluoride treatments provided by other area dentists. All children received toothbrushes and other home care items. Drs. Chris Hansen and Daniel Tache and their University Dental team performed cleanings, X-rays, fluoride treatment and exams for 24 preschool and elementary children. Dr. Jamie Minarik and the Midwest Dental Green Bay East clinic staff provided preventive and restorative dental services to six children, with Dr. Julie Farrell and the Green Bay West clinic team treating 15 children. Dr. Matthew Nelson and his dental team used GKAS as an opportunity to help 20 children in the community who are otherwise unable to receive regular dental care. Through Oral Health Partnership, two dentists and 10 additional volunteer dental professionals provide exams, cleanings, X-rays, fluoride treatments and some fillings to uninsured or Medicaid children. Dr. Rebecca Van Miller and her team screened 50 children and provided needed follow-up treatment. Dr. Martin Williams and six other volunteers helped underserved children in the area get the dental treatment they needed. oral hygiene education and preventive dental services to 10 children. Photo courtesy of Robinson & Prijic Family Dental Dr. Adam Unterbrunner smiles with a GKAS patient at Robinson & Prijic Family Dental in Janesville. Janesville Health Net of Janesville, a community health and dental clinic, scheduled appointments with five children in need of preventive and restorative dental care. Drs. David Robinson, Robert Prijic, John Bauwens, Lance Miller and Adam Unterbrunner, along with 17 staff at Robinson & Prijic Family Dental Associates on Randall Ave., provided dental sealants, fluoride treatment, cleanings and restorative care to 90 children ages of 4 through 12. This was the office’s first GKAS effort and they reported it was a great success. Kenosha On Feb. 10, local dentists, including Kenosha County Dental Society members, again joined forces with dental assisting students to examine 135 Boys & Girls Club members at Gateway Technical College. Students will also receive instruction in good oral hygiene and healthy lifestyle practices. Holcombe The Shining Smiles Oral Health Program gave 835 children oral health education, screening and fluoride treatment. Necessary follow-up treatment was provided by local dentists. Kewaskum Once again, Dr. Stephen Van Ess and staff provided dental exams, cleanings and basic preventive care to 10 underprivileged Kewaskum School District students. Hudson Dr. Julie Lesher and her Dentistry on the Vine team provided preventive and restorative dental care to 20 children on Feb. 2 and 5. Drs. Douglas Weiher and Ryan Tietz and their Oakwood Dental team provided La Crosse Dr. Kurt Hulse coordinated a multiplesite GKAS effort involving 25 La Crosse District Dental Society members and 100 allied dental personnel. The 150 children scheduled to receive preventive and restorative care were identified in cooperation with local government, school and youth groups. Dr. John Moore provided oral hygiene education and preventive dental services to eight children between the ages of 4 and 17. The Midwest Dental clinic scheduled 50 children, ages 3 to 15, for appointments that included exams, preventive treatments such as sealants, fluoride rinse or varnish and restorative care. Madison Working in cooperation with the Dane County Dental Society, Midwest Dental’s Madison East and Madison University clinics saw a combined 19 patients throughout February for needed care identified during a prescreening day in January. The Midwest Dental – Madison West clinic treated five young patients for oral health needs. Manitowoc Dental Park dentists and staff worked with the local health department to identify 20 low-income children in need of exams, preventive services and restorative care. Seven local dentists with help from 40 other volunteers provided free dental care to 100 children in need as part of the Healthy Teeth Healthy Kids program. Once again, Drs. Michael Orchekowski and Dan Beaupre and their Lakeshore Dental team provided dental services, including preventive and restorative care and oral hygiene education to 12 local children in need. Dr. Noemi Garcia-Beiersdorf and her Midwest Dental team provided comprehensive dental care and education to seven youngsters. Mayville Dr. Mark Brieman examined and treated 19 kids, ages 4 to 16. Care included exams, teeth cleanings, application of sealants and basic restorative care. Menasha Dr. Michael Wockenfus and the MidValley Dental team welcomed 17 at-risk children referred by the Menasha Public Health Department and local public schools. Menomonie The Lakeside Dental team including Drs. Gregory Green and Lisa Joyce provided free services to an estimated 18 children who have limited access to dental care, including oral health education, preventive screening and treatment. Madre Angela Dental Clinic), Children’s Hospital Pediatric Dental Clinic, Milwaukee Area Technical College dental hygiene program and numerous private dental offices. Holt Dental Supply, Patterson Dental Company, Henry Schein and Colgate provided additional support and materials. On Jan. 23, some 175 volunteers welcomed 658 children to MUSOD where they received dental exams, had their teeth cleaned and fluoride varnish applied. Parents were provided with oral health education. The value of services delivered just on the GKAS screening day was $89,187. Mondovi The Mondovi office of Drs. Moos, David Young and Jeremy Vogel provided care to seven low-income children. Neenah Dr. Dino Bordini and a colleague with help from seven Midwest Dental clinic staffers provided cleanings, fluoride treatments and sealants to eight local children. New Richmond An estimated 10 children received teeth cleanings and fluoride treatment free of charge at Midwest Dental. Oshkosh Dr. Allen Deaton from Midwest Dental’s Oshkosh North clinic and Dr. Brad Melhus at the Oshkosh South location along with their dental teams delivered preventive and restorative dental services to an estimated 45 children. Plymouth Drs. Sherry Joseph and Joseph White’s dental practice again provided oral hygiene education, exams, cleanings, dental sealants and fluoride treatment to 36 children. Dr. Peter Muehleis and the local Midwest Dental clinic staff provided care to 10 youngsters. Drs. Rieck Beiersdorf and James Kuhlow’s Advanced Dental Care team welcomed 18 children, ages 3 to 16, for appointments that included exams, preventive treatments such as sealants, fluoride rinse or varnish and restorative care. Prairie du Chien McKeever Dental celebrated GKAS day on Jan. 29 by providing preventive and restorative care and oral hygiene instruction to 12 Head Start children. A prescreening even was held last December. Merrill Drs. Jeff Nielsen and Jessica Kiecker and their Midwest Dental team provided oral hygiene education, sealants, fluoride and restorative dental services to 15 children. Mondovi Drs. David Young and Jeremy Vogel and their Midwest Dental team performed preventive and restorative dental services to 15 children. Milwaukee GKAS was again celebrated with a large-scale, cooperative effort between the Greater Milwaukee Dental Association, Marquette University School of Dentistry, St. Elizabeth Ann Seton Clinic (formerly Photo courtesy of Racine Dental Association GKAS volunteer dental assistant Megan Brown, State Rep. Cory Mason D-Racine and Dr. Lyndsay Knoell smile with a youngster. Racine County An estimated 30 Racine Dental Association members (Drs. Richard Anderson, Robert Bissegger, Continued on page 13 May 2010 WDA Journal Page 8 Focus on Business of dentistry Important criteria when selecting a 401k advisor Jerome A. Mahalick DDS, AMP Inc. [email protected] Establishing and investing in a 401k plan is one of the best methods of creating wealth in retirement for the professional practitioner and his staff. During boom times it is easy to hire a financial adviser and put your investments on autopilot. The chaos and devastation in 2008 demonstrated the necessity of making the correct investment decisions for a qualified retirement plan. Many dentists do not have the time, expertise or desire to make investment decisions for their 401k plans. Having an adviser who understands the dental profession is crucial. How can you select a reliable expert? Approach the search like a boss, not a client. That means conducting a vetting pro- cess to make sure the investment adviser is competent, trustworthy and looking after your best interest. Here are some questions to answer as you begin the process. 1. What is the advisor’s background? To find advisors regulated by the U.S. Securities and Exchange Committee (managing more than $25 million in assets), visit http://adviserinfo.sec. gov and click on “investment adviser search”. The ADV form will give you information on the adviser’s fees, business history, education and investment strategy. 2. What do the advisor’s clients say? After a recommendation from friends or peers, continue to do your homework. People who refer you to an adviser may have different goals than you do. Ask the advisor for references from past and current clients with situations similar to yours. Ask specific questions about personal service and response to concerns and ethics. You may also want to talk to a CPA with knowledge of that adviser. 3. How does the advisor get paid? Knowing how an adviser gets paid will tell you if they are working for your best interest. If the adviser’s firm charges a commission, they may have limited products with high fees. Advisers whose compensation fee is based on assets under management are the most likely to be working in your best interest. Their fee income rises as the value of your portfolio increases. 4. What are the checks and balances? When depositing money into your retirement account the checks should be made out to a third-party custodian like Fidelity Investments or Schwab. You should receive periodic reports from the adviser and the custodian that must have the same investment summary. your goal. It is helpful if the returns are shown on an individual year basis. 6. Where does the advisor invest his money? If the adviser has a solid investment program, (not selling products) his/her money should be invested in a similar program to the type you are considering. Answers to these questions should give you a good starting basis for selecting a competent investment advisor for your 401k plan. 5. What is the performance? The potential adviser should be able to display a performance track record of least at five years. You are looking for data on all of the adviser’s clients with an investment program similar to It’s easy going green Emily Bultman Managing Editor [email protected] Everything has a “green” or “organic” connotation now days. Whether it is cars or vegetables, going green has become a popular catch phrase. Many Wisconsin Dental Association members have incorporated “green dentistry” into their practice. This includes conserving water, recycling and using other environmentally-friendly techniques within an office. Photo courtesy of Mike Krakora Dr. Benjamin Farrow set up his Monroe Street Dental office to use environmentally friendly methods and materials wherever possible, while minimizing waste and energy. Dr. Benjamin Farrow (Madison) saw an opportunity when constructing his new Monroe Street Family Dental practice in November 2009. “Our green business mission is to tread as lightly on the earth as possible and we are committed to preventive care, conservative treatment, stewardship of resources and reduction of waste,” Dr. Farrow said. “We believe that this is in the best inter- est of both our patients and the environment.” The practice is set up to use environmentally-friendly methods and materials wherever possible, while minimizing waste and energy. During construction, reclaimed products were used including pillars, doors, furniture and terrazzo floors and a majority of construction waste was recycled. Operational green initiatives include utilizing digital radiographs, steam sterilization, paperless charting as well as an amalgam separator, which eliminates mercury from waste-water. “We tried to think of every element in the office as we were building it. Starting from scratch made things much easier but everyone can start by adjusting one thing in their office,” Farrow said. Monroe Street Dental encourages its employees to go a step further by implementing a “Reduce, Reuse, Recycle” program for all reusable flatware and stoneware. Patients are also part of the green process, as all handouts are made from recycled paper products, toothbrushes made from recycled yogurt containers and children’s toys in the waiting room are made responsibly with recycled and renewable products. “Dentists need to think in terms of what is good for their patients, the community and the environment. We have this big picture mentality at Monroe Street Family Dental” Dr. Farrow said. Dr. Michael DeWan (Milwaukee) practiced for nearly 20 years in a 1930s building on Downer Avenue on Milwaukee’s east side. The second floor office featured 900-sq.-ft. and an eastern exposure with abundant natural light. After outgrowing the space, Dr. DeWan and his wife, Lora Keller, started looking at different options for a new location. They wanted something with high visibility, northeast light and similar location, so they could continue to serve the urban Milwaukee eastside neighborhood. The couple could not find an existing commercial property to meet their criteria, but Ms. Keller decided to purchase two adjacent residential sites. She then brought in a dental interior designer, to determine the site viability. After demolishing two existing houses, a layout plan was created to show an efficient practice flow that could be constructed from the L-shaped lot. Construction of the second floor office took under a year with the project coming in on time and within budget in August 2008. IPE wood and concrete sidings, both renewable resources, were used for the exterior and nontoxic paint was used on interior walls to reduce environmental sensitivities. The practice features abundant natural light which allows Dr. DeWan and his staff to work with minimal electric lighting. Approximately 90 percent of the architectural lighting is fluorescent. Furniture, including dental chairs, was reupholstered eliminating landfill use and second-hand purchases were made for a coat rack, benches and tables. A chandelier from one of the original houses was even installed in the reception area. The couple constructed the new facility with the practice’s future in mind and, in turn significantly reduced their environmental impact. Tips to go green in your practice Waste reduction • recycle aluminum, glass, plastic and steel • recycle or reuse paper, including cardboard • send appointment reminders on recycled paper or through e-mail or text message • print double-sided • recycle computer parts and electronics • pay practice bills online Energy conservation • install programmable thermostats • install motion sensors and turn off power at night • replace incandescent bulbs with CFLs • “tune up” your heating/cooling systems • purchase LED bulbs for exit signs • purchase smart power strips for electronics Water conservation • check your practice for leaks every six months • install low flow aerators on sinks • incorporate waterless hand sanitizer • teach your patients to turn off the water when they brush • review your water bill for spikes each month • when you wash your hands, turn the water off while you lather Pollution prevention • bike, walk or carpool to work • use only low-toxic cleaning products • install an amalgam separator if necessary • use low or no-VOC paint products • utilize and encourage your patients to use public transportation • replace all aerosols with pump dispensers Source: ADA Page 9 Tips for opening a dental practice Emily Bultman Managing Editor [email protected] According to the American Dental Association, 80 percent of dental school graduates open their own dental practice within five years of graduation. Things to be considered include costs of renting an office or buying a practice, obtaining insurance, employing staff and purchasing equipment and supplies. The New Dentist Committee of the Wisconsin Dental Association compiled “The Starting Guide” which was designed as a source of general information to aid new dentists in getting through the maze of beginning their career in Wisconsin. Checklist for starting a practice • Wisconsin Dental License • Join organized dentistry including American Dental Association, Wisconsin Dental Association and local component • Controlled substance license Drug Enforcement Administration, 202-3077255 • Verify regulations including X-ray registration, waste management, HIPAA, National Provider Identification • Check local requirements (city or village occupancy permit, zoning board) • Infection control and OSHA regulations 214-767-4751 or call ADA 800621-8099 or WDA 800-364-7646 • IRS Tax forms 800-829-3676 • Finalize business issues and define practice structure. Invest in bookkeeping system • Hire staff, complete employment eligibility (I-9 forms), obtain federal and state labor posters • Review Americans with Disabilities Act • Select dental supply house and laboratory; purchase equipment • Patient Records System (Call The Dental Record - WDA Insurance and Services Corp. 800-243-4675) • Professional Stationary, Business Cards • Utilities • Set-up telephone number and electronic communications • Open bank checking account and develop a business relationship with banker for future loans • Hire accountant and attorney (review all contracts and agreements before you sign) • Insurance including professional liability, general liability, contents, health, life, disability, worker’s compensation and office overhead expenses. Contact WDA Insurance Programs 800-242-9077 Some details of opening a practice are not covered in the WDA Starting Guide as it was impossible to determine what every individual requires. To request a copy of the practice guide or for additional information, contact the WDA Executive Office by phone at 800-364-7646, e-mail at info@ wda.org or visit WDA.org. May 2010 WDA Journal Assignment of Benefits bill likely to die in committee Mara Brooks Director of Government Services [email protected] The Wisconsin Dental Association continues to push for a public hearing and a vote on Senate Bill 453 and Assembly Bill 665, but the days available for potential legislative action continue to disappear. Both the House and Senate are scheduled for final “floor action” of the 2010 session during mid-April before adjourning for fall elections. However, no legislation is brought to the floor without receiving a committee hearing and recommendation for passage from the committee. The bill, as introduced, will require health/dental benefit plans to honor a patient’s request to assign payment received from the plan directly to the provider who rendered the care. This does not impact “closed panel” or HMO plans that never pay for care outside of the network, but only those plans that pay the patient directly if/when they access care outside a given network. The health care coalition, of which the WDA is a member, was originally optimistic about passage of the bill this session. But, the group was met with forceful opposition from a variety of powerful insurance companies/benefit plans including Unity Health, Anthem Blue Cross and Blue Shield and Delta Dental. These companies used false information to convince many of the state employee union representatives to oppose the bill based on claims that passage would in- crease costs for union health care agreements. The WDA continues working to educate lawmakers on the truth behind the patients’ rights aspect of this proposal. A “Frequently Asked Questions” document has been created. The fact that similar requirements are in place for other types of insurance sold in Wisconsin (life, disability, etc.) prove this is not breaking new ground or setting precedent. For more information on the health care provider coalition talking points and materials being distributed by the insurance industry, visit the “Advocacy” page on WDA.org (member log-in required). Dental loan assistance program overview Erika Valadez Dental Practice and Government Relations Associate [email protected] Health professional shortage areas The Wisconsin Department of Commerce and state’s Office of Rural Health expanded their assistance programs in 2002 to help recruit and retain dental health professionals in rural and central city communities. The Health Professions Loan Assistance Program gives up to $50,000 to a professional in exchange for a three-year commitment to work in a health professional shortage area. To qualify, recipients must meet specific qualifications including working at least 32 hours per week/ 45 weeks per year. Individuals must also treat a set number of Medicaid or BadgerCare recipients and not fall below the amount of paid claims: ■ First year, 50 MA recipients/$8,000 in paid claims ■ pt Second year, 70 MA recipients/$11,000 in paid claims ■ Third year, 90 MA recipients/$15,000 in paid claims The application deadline is Nov. 1 and reviewed annually. Although not stated in the state’s program, the National Health Service Corps loan repayment program does not allow participation in the NHSC and Wisconsin programs simultaneously. For further information or to apply, visit http://www.worh.org or contact John Eich by phone at 800-385-0005 or by e-mail at [email protected]. Small business guarantee program available The Wisconsin Housing and Economic Development Authority runs the Small Business Guarantee program that assists in financing start-up costs of a new business for dental school graduates. To qualify, small businesses must be in existence for at least 12 months and located in rural areas with a population of 12,000 people or fewer. The program offers loan guarantees of 80 percent up to $200,000 with lower interest rates and longer terms. The lender does not need to be a traditional banking institution; WHEDA also guarantees loans from nonprofit entities that provide business financing. WHEDA is considering proposing statutory changes to allow financing to start-up costs for practices in urban areas. The Wisconsin Women’s Business Initiative Corporation and Impact Seven are interested in financing loans for dental practices with this WHEDA loan guarantee. WHEDA has also offered collaboration with Marquette University School of Dentistry to assist in providing this information to graduating students interested in starting a new practice. For more information, visit http:// www.wheda.com or call 800-334-6873 or e-mail [email protected]. May 2010 WDA Journal Page 10 WDAIP practice management partners are here for you Tom Witkowski WDAISC President [email protected] In order to offer an entire range of insurance and financial solutions to Wisconsin Dental Association members, WDA Insurance Programs selects professional partners to assist you in a number of specialty areas. Just like a general practitioner refers certain patients to specialists, we do the same here at WDAIP. We know what we do well. After that, we rely on the specialists. Let me introduce them to you: Mike Dow, CPA, CLU, ChFC, of Next Level Planning and Wealth Management, an office of MetLife, has been a long time partner of WDAIP. He has assisted many of you with your disability and individual life insurance. Mr. Dow has access to many insurance companies for your various needs. He specializes in disability planning (individual disability insurance and office overhead expense) and advanced life insurance planning in the areas of business continuation and succession. Mr. Dow is a member of the national board of the Society of Financial Services Professionals. He can be reached at 414-615-4950. Melissa R. Coppage, CLU, ChFC is a registered representative of the John Hancock Financial Network. Ms. Coppage has been our long term care specialist for more than 10 years. Long Term Care planning has become an integral part of overall estate planning. She has a high degree of knowledge about the long term care industry, trends and the insurance products available to protect your assets. Ms. Coppage is especially proud of the fact that she joined the Air Force at age 18 and continues as an active reservist in the 934th Airlift Wing based in the Minneapolis/ St. Paul area. We thank her for her service to our country. She can be reached at 262-784-8400. Mercer Global Advisors has been endorsed by the WDA for more than 15 years. Whether you’re just starting out, looking to take your practice from “good to great” or wanting to begin your practice transition, Mercer will work with you to optimize your professional practice and personal finances with their 360° planning. Mercer was recently listed in Forbes as one of the fastest growing and largest investment advisory firms. You can reach Cliff Gonyer at 866-642-6788. Dr. Jerome Mahalick, CEO, Asset Management for Professionals (AMP) has recently joined WDAIP as a practice management partner. AMP and Benefit Solutions Corp. develop customized 401(k) plans and provide an innovative, dynamic investment management approach to achieve a total program for participants. This process includes consideration of each participant’s financial goals, resources, time horizon and risk tolerance. AMP uses their unique Quantfolios approach to adapt to changing market conditions. Please call Dr. Mahalick at 414-3321011. As you can see, WDAIP provides a complete approach to your practice and personal insurance and financial requirements. Contact us today at 800-242-9077 or visit www.insuranceformembers.com. In all sincerity, Thomas A. Witkowski President H Homes, autos, boats, RVs, sseasonal homes: WDAIP will iinsure your personal property too! quality service, we felt it was time to “bring the business home” and take care of our clients directly. Our Property & Casualty Division, led by Nancy Wuenne, has worked with many of you to insure your dental practices in the past, and will continue to work with you in the future. WDAIP Account Representative Nicole Cutraro will be heading up our personal lines sales efforts. As with any program, product or service we offer to our clients, a great deal of due diligence goes into determining which carriers we choose to partner with. Because of their statewide recognition, top ratings and the WDA’s endorsement of their Home & Highway program, West Bend Mutual was determined to be an important corner stone of this new endeavor. WDAIP has also partnered with Auto-Owners Insurance Company and Progressive, based on their financial strength and service to policyholders. This is an exciting time for WDAIP and its staff. We are confident that you will find our personal lines programs as comprehensive and competitively priced as the other programs we have provided for the past 28 years. Contact Nicole Cutraro today at 414-755-4182 or via e-mail at [email protected]. Life insurance is a gift of time to the people you care most about A recent article in the March 2010 issue of the Journal of Financial Service Professionals written by J. Timothy Lynch, JD, CLU, ChFC, said, “Life insurance is too often thought of only in terms of preventing death’s financial fallout. Life insurance also should be seen as the means to facilitate a focus on grieving, healing and living after the loss.” What a fresh perspective on life insurance this is and what a precious gift to leave someone you care for: The gift of time to “focus on grieving, healing, and living” after a loss rather than being pressured to make financial decisions which are difficult under the best of circumstances. Life insurance “provides the financial wherewithal to fashion a new normal”, Mr. Lynch said. Nicole Cutraro WDAIP Account Representative [email protected] Digital technology has been part of our everyday lives for quite some time now. We use personal cell phones and computers on a regular basis. More dental practices are starting to incorporate digital technology as an efficient way to view radiographs and plan treatments in workstations throughout the practice. This technology offers the option to work with multiple images, billing, charting and treatment planning programs and share this information with a colleague who may need to be part of the patient’s care. As a business increases their reliance on information and networks, it also incurs additional risks. Take a moment to be sure you have the proper protection in place for the following exposures: D Electronic equipment coverage – Do you carry enough coverage to replace your computers and digital imaging systems if they should be affected by a power surge or electrical arcing? Business personal property limit – Have you increased your limits to account for software and digital equipment upgrades? Cyber liability – Patient’s information is now on a network which increases exposure to computer attacks and security breaches. Do you have cyber liability coverage? D Mara Roberts WDAIP Vice President [email protected] During the past 28 years, WDA Insurance Programs has worked hard to earn your trust and to offer programs that ensure your business insurance needs were met. Our professional liability program, the Professional Protector Plan, continues to be recognized nationwide as one of the most comprehensive programs available in the market. WDAIP now offers personal line coverage direct to the WDA community. Previously, this coverage was referred to one of our partners and, though they did an outstanding job of providing Digital technology in dental practices Spend the time with an adviser now to determine what the appropriate amount would be for your situation – both current and long-term financial responsibilities need to be considered. Ensure that your surviving spouse has the gift of time to “grieve, heal and live” and make important decisions when the time is right. Contact your WDAIP representative today at 414-277-7727. D If you would like additional information on the protection available for digital technology please contact the WDAIP’s Property & Casualty division at 800-242-9077. Page 11 INSURANCE NEWS FOR May 2010 WDA Journal D E N TA L P R O F E S S I O N A L S www.insuranceformembers.com | [email protected] | 800-242-9077 Applying ergonomics in the work place Mara Roberts Vice President CLU, RHU, REBC [email protected] Ergonomics studies the safety and efficiency of work environments. This is everything from teaching employees how to properly lift a heavy box to setting up comfortable workstations. Taking proper ergonomic precautions in the workplace can help employers control health plan costs by eliminating many injuries and disorders caused by bad posture, overused muscles and repetitive motion, and by helping employees reduce stress. Following are a few tips to promote ergonomics in your place of business: For sitting/office settings If your employees spend most of their time working in a sedentary environment, the design and arrangement of their workstations and equipment can greatly impact comfort, health and productivity. • Make sure each workstation is designed large enough to accommodate both the employee and the equipment needed to perform his or her assigned tasks. • Adjust each employee’s chair to the correct height to provide proper back support. • Position computer monitors on desks directly in front of each employee, at least 20 inches away and the top line of the screen at or below eye level. Place the keyboard directly in front of the monitor at a distance allowing elbows to stay close to the body with forearms held parallel to the floor. • Prevent hand strain by teaching employees to use keyboard shortcuts and to type/maneuver the mouse with a relaxed hand. For standing/walking settings If your employees stand for long periods of time at work, the muscles supporting their bodies will tire. • Encourage employees to take breaks to sit down and put their feet up every couple of hours. They should avoid standing in the same position for a long period of time. • Educate employees about choosing proper footwear for work, such as shoes with shock-absorbing insoles that cushion and support the feet. For heavy lifting settings If your employees lift heavy objects routinely as part of their jobs, improper lifting and carrying techniques can lead to back strain and even overexertion of the heart and lung muscles. • Teach employees to lift with their legs, not their back and to keep objects being lifted close to their body. • Assign employees to work in teams, especially when lifting objects that may be too heavy to handle alone. For more strategies to help you apply ergonomic safety measures in the workplace, go to the Healthwise Knowledgebase on the WPS Web site (htt://www.wpsic. com). There you can research a variety of related topics such as “Using Ergonomics at the Workstation to Prevent Injury” and view illustrations showing how to set up a workstation and demonstrating proper lifting technique. Source: American Public Health Association 2009 – 2010 insurance mandate updates Christine K. Bachmann WDAIP Senior Account Representative [email protected] There have been some new law changes regarding state mandated benefits. Below is an overview of the changes. Cochlear implant mandate Effective Jan. 1, 2010, all fully-insured health plans and self-funded municipalities issued on this date or renewing after shall provide coverage relative to cochlear implants and hearing aids: • Coverage of the cost of hearing aids or cochlear implants that are prescribed by a physician or by an audiologist for a child covered under the policy or plan who is under 18 and who is certified as deaf or hearing impaired. • Coverage of the cost of hearing aids under this law is not required to exceed the cost of one hearing aid per ear, per child, more often than once every three years. Dependents to age 27 Effective Jan. 1, 2010, a new policy or renewing after this date can provide coverage for an adult child of the applicant or insured if the child satisfied all of the following criteria: 1. The child is over 17 but less than 27 years of age. 2. The child is not married. 3. The child is not eligible for coverage under a group health benefit plan, offered by the child’s employer and for which the amount of the child’s premium contribution is no greater than the premium amount for his or her coverage as a dependent under this section. This new law does apply to both dental and vision plans. The Wisconsin Commissioner of Insurance has issued a frequently asked questions and answers document on this new law. You can find the FAQ by going to the following link http:// oci.wi.gov/rules/faq0334.pdf Please keep in mind that any child 18 or older on your policy, falls under the Health Insurance Portability and Accountability Act. If you need to inquire about benefits or claims on their behalf, you will need to have the child’s written authorization. Autism mandate Effective Nov. 1, 2009, all fully-insured health plans and self-funded municipalities issued or renewed on or after Nov. 1, shall provide coverage for Autism Spectrum Disorder. This coverage includes at least $50,000 or intensive services per insured per year, with a minimum of 30 to 35 hours of care per week for a minimum duration of four years and at least $25,000 for non-intensive services per insured per year. However, this minimum amounts will be adjusted annually, beginning in 2011, to reflect changes in the consumer price index. Oral contraceptives Effective Jan. 1, 2010, all health plans that cover prescription drugs must include coverage for contraceptives prescribed by a health care provider and related outpatient consultations, examinations, procedures and medical services. If you have any questions, please contact your WDAIP account representative at 800-242-9077 or 414-277-7727. LEGALQ&A Attorney W. Patrick Sullivan Siesennop & Sullivan Attorneys at Law http://www.siesennopsullivan.com Q I would like to expand the marketing of my dental practice. Are there any limitations on advertising that I should be aware of? A: Yes. It is considered unprofessional conduct pursuant to Wisconsin Administrative Code DE § 5.02(12) to advertise in any manner which is “false, deceptive, or misleading.” Wisconsin Administrative Code § DE 6.02, entitled “Unprofessional Advertising,” more specifically identifies prohibited acts, which include: • Publishing or communicating any claims in any form of media which are false, fraudulent or deceptive • Compensating a member of the media for publicity, unless the payment is disclosed to the public • Refusing to honor payment of an advertised amount for a dental service performed during the period of time stated in the advertisement • Identifying the name of a patient without permission • Identifying the name of a dentist who has not been associated with the dental practice for more than a year • Identifying oneself as a specialist in a dental specialty without completion of an accredited post-doctorate course. Although the terms “false, deceptive, and misleading” nclude are not defined in the Administrative Code, examples include comes, statements of guaranteed successful treatment outcomes, proval statements of U.S. Food and Drug Administration approval ly for a drug, treatment or procedure that has only received market clearance and listing your name in anyy ice advertisement under a specialty that you do not practice in (e.g. a general dentist including his or her name in the orthodontics section of the Yellow Pages). vertissFalse, deceptive, and misleading statements in advertisceptive ing could also result in a civil lawsuit under the Deceptive roceed Trade Practice Act. It is therefore recommended to proceed ent of with caution when crafting statements about the extent your dental practice when advertising. SAVETHEDATE Mark your calendar! Brown, Door Kewaunee Dental Society’s Golf Outing at Oneida Golf & Country Club, Monday, June 28th! or more information and to register, e-mail Dr. Ed Lin (Green Bay) at [email protected]. Cost is $265 for two rounds of golf plus lunch and dinner or $205 for one round of golf plus lunch and dinner. Don’t miss out on all the fun and a chance to play on this beautiful course! F POLICYCREDITS Credits available for new dentists T he Professional Protector Plan for Dentists provides credits for dentists who are newly licensed. A 60 percent credit is available for the first year in practice, 40 percent for the second year, 20 percent in the third and 10 percent in the fourth. In addition, a 7.5 percent risk management credit is available for three years for a dentist who attends the CNA Risk Management Seminar. If you have any questions or would like a quote for the PPP, please call WDA Insurance Programs at 414-277-7727 or toll free at 800-242-9077. CLAIMNOTICE Important notice to professional protector plan policy holders D ental Examining Board complaints must be reported as an incident to Wisconsin Dental Association Insurance Programs at point of record request. Any and all claims must be reported within 30 days and within your current policy term. If claims are not reported within this time frame, coverage can be denied due to late reporting. May 2010 WDA Journal Page 12 Foundation Corner: The WDA Foundation explores new giving options Vicki Bohman WDA Foundation Executive Director [email protected] Since the Wisconsin Dental Association Foundation started more than 50 years ago, dental professionals have consistently supported its efforts. We could never replace or equal the generosity of the dental community and the foundation is grateful for every dollar donated by WDA members. But as the foundation increases its reach and its programs, it is important that we explore new avenues to increase proceeds. The foundation was previously accepted into the Pick ‘n Save We Care program. This has potential impact if WDA members designate the foundation as their charity of choice on their Advantage Plus Savers Card application. It can have even greater impact if WDA members spread the word to family, friends, patients and acquaintances. The foundation’s Pick ‘n Save We Care number is 940760. The WDA Foundation began moving in another new direction in January 2010 when it was accepted as a member of Community Health Charities of Wisconsin. CHCWI is a federation of more than 50 nonprofit, health organizations throughout the state. CHCWI does not solicit donations for the charities, but rather gives their members the opportunity to be placed in front of nearly 800,000 workers statewide. The WDA Foundation will be brought to these potential donors through workplace giving campaigns held fall each year. Many private companies combine this giving program with their annual United Way campaign. In the Milwaukee area, the charities represented by CHCWI are often listed on the back of the United Way pledge form. State and Federal employees are also a part of these campaigns. You can help the foundation in this endeavor! Dental offices are rarely part of workplace giving campaigns, however, spouses, siblings, parents, patients and friends of dentists and the dental staff work in companies – or state and federal government offices – that DO host workplace giving campaigns. You can help by educating those individuals about the good works of the WDA Foundation and informing them that the foundation is now a workplace giving option. This is an ideal time for the foundation to have been granted membership, as the 2009 Mission of Mercy has brought increased visibility to the foundation. It’s important to remember the foundation may not see the impact of its CHCWI membership for the first couple of years. It is going to take time to get our story out to the public. But as the foundation’s recognition grows so does the potential for increased contributions through CHCWI. For more information about CHCWI contact their office at 414-918-9100, or the WDA Foundation office at 800-364-7646 or 414-755-4198. 2010 House of Delegates Mark your calendars for the 2010 Wisconsin Dental Association House of Delegates being held on Nov. 12-13 at the Sheraton Hotel in Brookfield. To avoid deadline pressures and inadequate notification, component presidents or secretaries of record have been sent a letter requesting they provide the names of their confirmed delegates and alternate delegates who will serve at the 2010 WDA House. The deadline for submission is June 11. If you are interested in serving your component and organized dentistry at this meeting, please contact your component president. Page 13 GKAS Continued from page 7 Francesca DeRose, Nicolet DeRose, Paul Elcano, Ken Gould, Tod Hammes, Mark Kenfield, Kim Kind, Lyndsay Knoell, Wendy Knoell, Robert Lamberton, Jim Luetzow, Allison Linstroth-Emery, Ned Murphy, Tom Navratil, Larry Neumann, Earl Newton, Jay Oksiuta, Jerry Oksiuta, Ed Oshiro, Debbie Palmer, Mary Panyk, Jenny Quizon, David Reesman, Don Romsa, Sue Sikora, Derf Simes, Tiffany Smalkowski s Rich Wagner)and volunteer staff partnered with the nonprofit Health Care Network of Racine to provide 50 needy youngsters with critical dental care on Thursday, Feb. 4. The children were examined at the clinic on GKAS day and then referred out to volunteers’ private dental offices for follow-up care. Reedsburg Midwest Dental’s Dr. Elizabeth Birr and a volunteer staffer welcomed eight young patients to the clinic. They worked with the Reedsburg School District to identify children in immediate need of dental treatment. River Falls The Midwest Dental office of Dr. Katrina Leano provided oral hygiene education, teeth cleanings, fluoride treatments and sealants to 12 children. Sheboygan Dr. Linda Bryce and staff again offered basic dental services to 26 area youth. Dr. Jaime Marchi and Just Kids Dental examined and treated 11 children, after prescreening in November 2009. Twenty-five Sheboygan County Dental Society dentists, volunteers from their 875 area second graders with sealants and personal oral hygiene education. Dr. Michael Schmidt and four other Midwest Dental team members provided teeth cleanings, sealants and fluoride treatment to six youngsters. Photo courtesy of Sheboygan County Dental Society Dr. Christine Tempas talks with a young GKAS patient in Sheboygan. dental teams and the Sheboygan County Dental Access Committee provided more than 315 children with free exams, cleanings, fluoride treatments, fillings and other necessary treatments at various offices. The event is coordinated by Midwest Dental’s Dr. Robert Darling. Siren Drs. Sheldon Olesen and Timothy Johnson and their Siren Dental Clinic team plan to provide oral hygiene education and preventive and restorative dental care to 24 youth, ages 1 to 17. Spring Valley Dr. Dan Connors and his team at Spring Valley Dentistry opened its doors to 10 elementary students to provide them with needed preventive and restorative dental services at no charge and teach them about good oral hygiene. Stevens Point Healthy Smiles for Portage County worked with 10 dentists and 100 additional volunteer dental professionals to provide Sturgeon Bay Door County Memorial Hospital Dental Clinic, a year-round free clinic, saw 72 young people for preventive services, restorative care and personal oral hygiene education. The Door County Health Department and Social Services and Hispanic Resource Center assisted with the clinic’s GKAS efforts. Participating dentists included Drs. Paul Feit, Regan Luders, Tyler Hubbard and Jennifer Olson. Tomah Dr. Mark Mueller and the Deer Creek Dental Clinic team provided dental exams and basic oral health care to 25 pediatric patients Union Grove Fifty children were welcomed to the Family Dentists on 15th Avenue for dental exams, cleanings, X-rays, preventive care and necessary restorative treatment. Verona Drs. Patrick Tepe, Russell Grimm, Patrick Donovan, Zach McCallum and Brian Andersen along with the Associated Dentists team saw around 1,000 kindergarten and first grade students. Several doctors also visited various elementary schools and presented oral health information. Continued on page 15 May 2010 WDA Journal GKAS events were covered by the following media: Amery Free Press Antigo Daily Journal Appleton Post-Crescent Baldwin Bulletin Banner Journal Brillion News Chetek Alert Door County Advocate Dunn County News Elkhorn Independent Fond du Lac Reporter Foto News Green Bay Press Gazette Hudson-Star Observer Iron County Miner Janesville Gazette Jefferson County Union Juneau County Star Times Kenosha News Leader Telegram Marquette County Tribune Marshfield News Herald Mayville News Merrill Courier Milwaukee Journal Sentinel Mondovi Herald News Monroe Times New Richmond News Pierce County Herald Platteville Journal Prescott Journal Racine Journal Times Reedsburg Times Press Republication Journal Sheboygan Press Spring Valley Sun Elmwood Argus Stevens Point Journal Tri-County Press Washburn County Register Watertown Daily Times Waushara Argus West Allis NOW Worlddental.org Vernon County Broadcaster WOSH-AM (Oshkosh) WAOW-TV Channel 9 (Wausau) WQOW-TV Channel 18 (Eau Claire) Clips continued to come in at the time this article went to print. May 2010 WDA Journal Page 14 MUSOD hosts 10th annual Research Day Q & A presented by Ezedin M. Sadeghi, DDS, MS [email protected] Case #107 A 49-year-old white female was referred to an oral surgery clinic for the diagnosis and treatment of an erythematous lesion of middorsal surface of tongue (figure #1). The lesion was asymptomatic. The patient was a smoker. figure #1 Questions: 1- What would you consider in your differential diagnosis? A. Atrophic candidiasis B. Epithelial dysplasia C. Early squamous cell carcinoma D. Erosive lichen planus E. All of the above 2- What would you do to make a definitive diagnosis? A. Incisional biopsy B. Excisional biopsy C. Brush biopsy D. Needle biopsy E. Any of the above answers on page 19 Brian Hodgson DDS, MUSOD Assistant Professor in Pediatric Dentistry, Department of Developmental Sciences [email protected] Marquette University School of Dentistry hosted the 10th annual Research Day on Feb. 24, 2010. This program is the showcase event for undergraduate students, graduate students and faculty to display their involvement in a variety of research endeavors. These students and faculty commit a significant amount of time working on their projects and this event allowed the school to shine the spotlight on their accomplishments. Many of the posters will be presented at national meetings and reflect the extraordinary quality of our students and faculty This program was co-sponsored by the MUSOD Student Research Group, a chapter of the National Student Research Group, a component of the American Association for Dental Research and acts to promote student involvement in research. These students compete for travel funds to help finance attendance at annual AADR and International Association for Dental Research meetings in locations across the country and the globe. These meetings provide students opportunities for networking with faculty and for fellowship with students from across the country, as well as learning about current research in various fields of dentistry. The ultimate goal is to interest current students in pursuing an academic career to continue their research activities and provide future faculty to various dental education programs. Monetary awards were graciously provided by Omicron Kappa Upsilon – Xi Chapter, the American College of Dentists and the SRG. Thirty posters were displayed at this annual event, representing the work of 15 pre-doctoral students, 21 post-doctoral students and 18 faculty members. Eight faculty members also made oral research presentations. A grand prize student winner (year three or lower) was chosen to receive the Dentsply Student Award, which provides a $1,000 cash award for travel for the selected student to represent MUSOD at the National Dentsply Student Research Competition at the Annual ADA meeting in Orlando this fall. The following were the winners of the competition categories: Graduate laboratory sciences first place Dr. Ian Fitzgerald (Ortho) Bonding with self-etching primers– pumice or pre-etch? An in vitro study. Graduate laboratory sciences second place Akshi Arora (Dental Biomaterials) Effect of three mixing methods on the physical properties and porosity of alginate. Photo courtesy of Jim Brozek/MUSOD From left, Paul Covello Covello, Grant Bearbower, Dentsply Account Manager, and Eugenia Prokopets stand with the Dentsply Student Award. The two students received a $1,000 cash award for travel to represent MUSOD at the National Dentsply Student Research Competition at the Annual ADA meeting in Orlando this fall. Graduate laboratory sciences third place Dr. Andrew Rummel (Ortho) Structure and surf morphology of current orthodontic ceramic brackets. Graduate clinical sciences first place Dr. Elissa McRae (Ortho) Bondable lingual spur therapy to treat anterior open bite. Grand prize/Dentsply Award Eugenia Prokopets (D3) and Paul Covello (D3) Custom total temporomandibular joint prostheses: a review of the literature. Dental student first place – OKU Award Eve Van Harpen (D4) Assocations between asymmetric smile and malocclusion. Dental student second Place Eugenia Prokopets (D3) and Paul Covello (D3) Custom total temporomandibular joint prostheses: a review of the literature. Dental student third place (American College of Dentists Award) David Burrus (D4) A comprehensive review of early childhood caries treated under general anesthesia. Photo courtesy of Jim Brozek/MUSOD Dr. Elissa McRae (Ortho) accepts her first place graduate clinical sciences Vitolo, Research award from Dr. Joseph Vitolo Day Committee Chair. The topic for her research was “Bondable Lingual Spur Therapy to Treat Anterior Open Bite”. Graduate clinical sciences second place Dr. Mohammad Aljadi (Pros) Using Molloplast B as a retentive mechanism for a treatment partial denture. Graduate clinical sciences third place Drs. Nikta Bahramian, Kate Byerly, Mara Duserte, Teo Platikanova (AEGD) What determines chewing side preference? Consideration of traits from body to malocclusion. OKU Faculty Award Dr. Brian Hodgson Amelioration of oral mucositis pain by nasa near infra red light emitting diodes in bone marrow transplant patients. Page 15 May 2010 WDA Journal Mark your calendars for the eighth annual GKAS on Friday, Feb. 4, 2011! GKAS Continued from page 13 Waukesha Waukesha County Dental Society members worked at the Waukesha County Community Dental Clinic to treat 46 students identified by local health personnel. Volunteer dentists included Drs. Dennis Abere, Bernie Bayer, Kate Gilson, Shonna Jorgensen, Jon Melk, Paul Nemcek, Susann Norwick and Gene Shoemaker. Photo courtesy of Dr. Robert Darling Cheri Schneider, RDH, smiles as a patient at Dr. Robert Darling’s office gets a cleaning. Viroqua Dr. Steve Solverson and his Midwest Dental staff provided charitable care to nine low-income youngsters referred by Vernon County Human Services. Wausau Drs. Caroline May and Jeremy Hoffman and their Midwest Dental team provided 20 children with teeth cleanings, sealants and fluoride treatment. Weston This Midwest Dental clinic performed needed preventive and restorative dental care on 10 local children. to identify 24 young people in need of preventive and restorative dental care. Wisconsin Rapids Dr. William Sheker and three other Midwest Dental team members provided preventive dental care to six youth. Photo courtesy of Waukesha County Dental Society Give Kids A Smile 2010 information for this article was received from event registration and post-event evaluation. To be included in the future, please complete these forms on WDA.org. Drs. Dennis Abere and Amaris Estrada, RDH, give a “thumbs up” with a patient during a GKAS event at the Waukesha County Community Dental Clinic. Wisconsin Dells Drs. David Clemens, Nicole Clemens and Jeremy Gross and their Dells Dental team worked with county health and social service departments and local school nurses serve! What’s new on wda.org 2010 WDA Sourcebook available 24/7 Kelly Isackson Electronic Communications Coordinator [email protected] The 2010 WDA Sourcebook (Member Directory & Practice Guide) will soon be arriving in members’ mailboxes. Whether you misplace your copy or need a spare for your home or office, you can visit WDA.org and download the entire sourcebook. Extra hard copies also are available for $15 each for Wisconsin Dental Association members. Call 800-3647646 or send e-mail to Managing Editor Emily Bultman at [email protected]. Member log-in on WDA.org is required to download the sourcebook. Thank you to all the WDA members who shared their “at work and at play” photos for this year’s mosaic cover! Visit WDA.org today! May 2010 WDA Journal Page 16 Classifieds Practice for Sale A Practice for Sale – Edge Dental Recruiting and Consulting has several clients interested in purchasing practices throughout the entire state of Wisconsin. We are a local consulting firm that wants to focus on building strong, long lasting relationships with our clients. No practice is too large or too small…your practice has value, and we will make sure of that. Call 414-255-5669 or email [email protected] to see what we can do for you. #04-2010-04 Appleton – Well established lower cost denture practice for sale. Can be expanded to include extractions. A dentist certified for medical assistance would have the entire Fox Valley which is a large volume. $85,000 (920) 427-2800. #052010-02 Practice for Sale - West side of Madison. Two ops area for third. Digital pan and intraoral x-ray. Computerized. Great street exposure. $390K in collections. Low overhead. E-mail inquiries to [email protected]. #05-2010-07 Buy your own dental practice with no money down. Owner is willing to work with buyer to create a win/win situation on the sale of his 27-yearold practice in southwest Wisconsin. Growing practice produces $674,000 on four day week with six weeks of vacation and continuing education. If you are interested in a great professional business opportunity, give me a call anytime after 5 p.m. at 608-482-2998. #04-2010-06 Properties/ Office Space Available Practice Wanted Discover a better way to practice and live Cherry Tree Dental is looking for dentists, group practices and private practices in Wisconsin for affiliation and/or merger opportunities. Find out about Cherry Tree Dental’s unique approach for dentists looking to transition to retirement, change their work/life balance or improve their operations. Practice and/or retire how you want to and have the benefit of the Cherry Tree Dental network’s experienced management staff on your side to provide you with the resources and expertise to reach your goals. Contact us to inquire about ownership or affiliation opportunities for you or your practice and the different ways you can work with Cherry Tree Dental. Find out why we’re different. Call Jack Young at 608-445-8401 or e-mail jack@ cherrytreedental.com. #1-8 Dentists Available Dentist Available. Temporary Service-Lasting Impression. Dr. Lawrence Watson 608-513-5623 [email protected] Helping Dentists since 1999. #052010-10 Professional temporary coverage of your dental practice (locum tenens) during maternity, disability and personal leaves. Free, no obligation quotes. Nation’s most distinguished team. Trusted integrity, since 1996. Absolute confidentiality. Always seeking new dentists to join the team. Bread and butter procedures. Work only when you wish. No cost, strings or obligation - ever! 800-600-0963. Join online at: www.doctorsperdiem.com. E-mail: docs@ doctorsperdiem.com. # 9-3 Faculty Position Opportunity Newly constructed Wauwatosa dental office with available space to share with current general dentist. Fabulous location west of Mayfair shopping center. If interested or questions, please call 414-305-6561. #1-2010-3 Clinic Space Available. Excellent opportunity in two northern Wisconsin communities without a dentist. Contemporary clinic and space. Locations offer quality of life and outstanding profit potential. Exceptional employment opportunity also available at www.property.galles.org; 630-7707634. #2-7 Space share, modern Milwaukee dental practice near 92nd & Beloit, M-F. Ideal, reasonable expense opportunity. Call 414-541-5800. #1-9 Marquette University School of Dentistry on an annual basis has part-time faculty openings that may occur within various disciplines taught in the school e.g., pediatric dentistry, prosthodontics, general dentistry, etc. Interested individuals with appropriate academic credentials wishing to have their curriculum vitae placed on file for the Summer Session should contact: Ms. Susan Dalsasso, Marquette University School of Dentistry, PO Box 1881, Milwaukee, WI 53201 for further information no later than May 1, 2010. Marquette University is an equal opportunity, affirmative action employer. #04-2010-11 Practice Position Opportunity Central Wisconsin – An established dental practice since 1972 is seeking a full-time general dentist, leading to partnerships/ buy-in. Central Wisconsin offers a great area to live, raise a family with excellent school systems and has many recreational activities. Opportunity for loan repayment. We currently have three locations with three full-time and one part-time dentist. We offer a comprehensive package with full benefits. Visit our Web site at http://www. midtownedental.com. Call, fax or e-mail your letter of interest/resume to: contact Dr. Robert McGrath or Vanessa Webb at 715-423-3322, fax at 715-424-3786 or e-mail at [email protected]. #05-2010-01 Northcentral Wisconsin – The Owen/Withee communities seek a dentist. The City of Owen has an established clinic building available with three dental operatories, two hygiene operatories, private offices, meeting and break areas. Recently remodeled. Great location in downtown Owen. The community has supported two dentists for the past 20 years! Great start-up opportunity for a motivated person or for a satellite office. Financial assistance is available. Dr. Tom Gelhaus, DDS, FAGD is willing to mentor. To inquire, please contact Dr. Gelhaus at 715-229-2827 or [email protected] or Bonnie at 715-229-2284 or [email protected]. #05-2010-09 Wausau – Well established general dentistry practice with large patient base seeking motivated dentist three or four days per week. Newly remodeled state of the art office. Our office provides a variety of services including amalgamfree dentistry. New graduates welcome. State of the art technology includes: CEREC CAD-Cam dentistry, digital x-rays, orthopantomaograph, invisalign orthodontics. The family dental office is located in Wausau, a great place to live and play. The Wausau area offers six public and two private golf courses, 75 run ski hills, rivers and lakes for fishing and boating, groomed biking and snowmobile trails, parks, theaters, restaurants, shopping, festivals, great schools and so much more. Send your cover letter and resume to: Dentistry by Oselka, Attn: Kim, 211 N. Third Ave., Wausau, WI 54401. For more info, call 715-845-7154 or e-mail kim.dentistrybyoselka@ verizon.net. #05-2010-08 The South Side Guadalupe Dental Clinic is looking for a part-time/full-time dentist. For more information, please call Maria at 414-6438787. #04-2010-01 Associate/Partner Wanted - General practice in beautiful Door County, Wisconsin is seeking an individual to deliver high quality dental care in our fee-for-service practice. Become part of our professional dental team currently serving a rapidly growing patient base in a modern four operatory office. Please send a resume to: John E. Ludwigsen DDS PO Box 349 Sister Bay, WI 54234. #04-2010-12 Experienced orthodontist available for part-time employment opportunities. Respond to Blind BOX 0402, Wisconsin Dental Association, 6737 W. Washington St., Suite 2360, West Alllis, WI 53214. #04-2010-02 Edge Dental Recruiting and Consulting – Wisconsin’s newest resource for help in transitioning your dental practice, adding that great “one of a kind associate or potential partner”, and helping dentists find the “right fit”. Since 2002, I have found Associate/Partnership positions for over 150 Wisconsin dentists. Currently we have open positions in several communities throughout the state. Call 414-255-5669 or email your CV/ Resume to [email protected]. #04-2010-03 Associate Dentist-Northwestern Wisconsin– Siren Dental Clinic is seeking a skilled, motivated dentist three or four days per week with buy-in after one year to the right person. Newer facility with a well-trained staff. Live where others vacation. Excellent schools. For more information contact Dr. Sheldon Olesen at PO Box 269, Siren WI 54872 or call 715-349-2297. Send resumes by fax at 715-349-2298 or e-mail saolesen@sirentel. net. #04-2010-05 Associate/Partner Martin Dental - Successful, high quality fee-for-service general practice of 35 years seeking dentist to join an ultra modern office Marshfield, WI. Associate position leading partnership and eventual buy-out. Seven operatories equipped with the latest technology/ equipment, including Scan X digital radiography, Acu-Carn intra-oral cameras, A-dec chairs/ delivery systems/cabinetry, Family oriented community with excellent educational system and medical facilities. Please contact Connie at 715-387-6344. #04-2010-08 Associate Wanted - Our multi-million dollar practice is seeking that one unique dentist who is pursuing an outstanding “Once in a lifetime” opportunity. We offer an attractive associate compensation package, with generous signing bonus, leading to partnership with flexible buyin terms. We are an expanding, five dentist, two location, well established, cosmetic and family practice serving Green Bay and De Pere, WI area. Send cover letter and CV in confidence to: [email protected]. #04-2010-09 Dental Associate Position - Madison No Fear Dentistry currently is looking for an associate to join and grow to partner status. For more information please visit our website at www. madisonnofeardentistry.com. #04-2010-10 WISCONSIN OPPORTUNITIES Midwest Dental is seeking dentists to join practices that offer the ability to lead your own clinical team while delegating the business liabilities. Our philosophy of supporting communities and traditional practices allows for great flexibility, reward, and growth for each doctor. The unique mix of experienced doctors and young professionals creates phenomenal synergies and drives the advancement of care for each patient. If you are looking for a rewarding practice opportunity in the beautiful Eau Claire, La Crosse, Madison, Oshkosh or Wausau areas call 715-926-5050 or e-mail [email protected]. Visit our Web site at www.midwest-dental.com Partner Wanted - Progressive, fee for service practice serving Suburban Milwaukee for over 30 years is in need of a third partner. Newly remodeled 3,000 sq. ft. state of the art office. Excellent opportunity in a well established and growing community. E-mail resume/requests:ejkiery@ yahoo.com. #02-2010-09 Page 17 WISCONSIN – Looking for a growing dental office to establish your practice? We are seeking a self-motivated, detail-oriented dentist who would like to practice in the Eau Claire area long term. Our office provides a variety of services including amalgam-free dentistry. Feel free to call and speak with our Office Manager, Stephanie Pecka, for more details, 715-835-0606. #11-2 Associate Wanted – Bayfield, WI area. Successful, high quality general practice needs associate/future partner/buyout. Contemporary office with emphasis on reconstructive dentistry provides an outstanding opportunity for the right person. Excellent recreational area and family-oriented community. Please contact Teresa at 715-373-2612. #10-3 Appleton, WI. Associate position available for 2 Dr. practice looking to add a 3rd Dr. 3,000 patient base. Sign-on bonus and no non-compete initially. Buy-in option available. Please call 920-225-0123. #10-4 Western Wisconsin- Associate/Partnership. Join a beautiful, modern, high production office in a thriving community. Excellent salary and benefit package for the dentist with the right combination of skill, enthusiasm, motivation and experience. Practice in a beautiful, relaxing lodge-style office with an exceptional, well-trained staff. Check out our website, then call or e-mail for more information. 608-372-5000 or drmarkm@charter. net. www.deercreekdentalclinic.com. #4-4 Dental Dreams desires a motivated, quality oriented assoc. dentist for its offices in Chicago and suburbs. We provide quality general FAMILY dentistry in a technologically advanced setting. Our valued dentists earn $240,000/yr, with health insurance, 3 weeks vacation, CE and malpractice insurance. Call 312-274-0308 x324 or e-mail [email protected]. #7-3 Classified Advertisements The rate for classified advertisements for WDA members is $60.00 for 30 words or less; additional words 50 cents each. All ads are placed online at WDA.org. A blind box number is an additional $10.00. Non WDA members are charged an additional $25.00 for each ad, and payment for the ad must be received prior to publication. Include company logo for $25 per month. Boxed classified ads are also available in three sizes: one inch = $100; two inches = $150; or three inches = $200. Mini-display classified ads now available in three sizes: two inches = $200; or three inches = $250; or four inches = $300. Cancellation of ads must be received in writing. Please note all ads must be pre-paid. Please include payment (check or credit card number) with your classified ad when submitting. You can access a form online at WDA.org or by calling 414-755-4110. To place an ad, mail, fax or e-mail copy to the Wisconsin Dental Association, 6737 W. Washington St., Ste. 2360, West Allis, WI 53214; fax to 414-755-4111. The deadline for classified advertisements is the second Monday of the month, two months before advertisement insertion (For example, if you want your ad to appear in the March WDA Journal, which is mailed to members in midFebruary, your classified ad copy must arrive in the WDA Milwaukee office by the second Monday of January). It is against WDA policy to do unauthorized mailings pertaining to individual classified advertisements. When responding to a Blind Box, please indicate the Blind Box number on the envelope. When they are received by the WDA office, they are forwarded unopened to the address of the person holding the Blind Box. Sample: Wisconsin Dental Association, Blind Box #10, 6737 W. Washington St., Ste. 2360, West Allis, WI 53214. WHAT ARE YOU WAITING FOR! You will not find a better deal anywhere! Haye Dental Group, an award winning practice in Janesville, WI is looking for an associate for our family oriented practice. Our services include periodontics, endodontics, prosthodontics, implants, and cosmetic dentistry. We offer new and experienced dentists a comprehensive package including benefits and a production bonus program. Salary begins at $150,000. The chance of a lifetime is waiting for you here! VISIT: HAYEDENTAL. COM; Call: 608-752-7931; E-mail:dmarro@ hayedental.com. #3-7 DENTAL ASSOCIATE/PARTNER needed for exceptional fee-for-service practice of 27 years near Mitchell International Airport. General practice residency or comparable training desired. Fax resume to 414-483-3841. #1-10 recently added a Dentist Placement Program to our successful Physician Placement Program. Located at the University of Wisconsin School of Medicine and Public Health, we are a not-for-profit organization dedicated to helping improve the quality of healthcare for the people of Wisconsin. For information, call Marsha Siik at 800-385-0005, e-mail [email protected], or fax CV to 608-261-1893. #9-2 Dentist needed at a four-dentist group practice in beautiful Black River Falls, a great area in which to live and raise a family. Located near a hospital and large medical clinic our office, surrounded by pine trees provides an outstanding work environment. Black River Falls features an 18-hole golf course, a large community park with aquatic and fitness center, while Jackson County has over 185,000 acres of public forest land. Within five minutes of leaving work you can fish, scuba dive, camp, canoe, ATV, hunt, cross-country ski or snowshoe. We are located on I-94 within 1 hour of University cities LaCrosse and Eau Claire. Contact wheeler54615@ yahoo.com or 715-284-9409. #1-13 May 2010 WDA Journal Volunteer Opportunity Haiti Dental Mission –The tragic earthquake that has hit Haiti has left over a million people homeless. Many of these people have migrated to the city of Mirabalais. The Lake Country Rotary Club of Hartland WI is now planning a second dental mission to Mirabalais and surrounding villages in September, 2010. Please join us as we provide badly needed dental services to the people of Haiti. For additional information contact Marc Shuter at [email protected] or Jeff Spence [email protected]. #05-2010-05 NEW POSITIONS Do you have a passion for patient care? Do you enjoy new challenges and desire a flexible work environment? We want to talk with you! Our team is looking for doctors with an open personality who are interested in covering maternity leaves, military leaves, and extended vacations in our Fee-for-Service practices. If you’ve ever considered the benefits of locum tenen work, give us a call. With us, you can work as much or as little as desired. We have practices located in various communities throughout WI, MN, IL and IA. To learn more, please contact us at 715-926-5050 or [email protected]. Visit online at www.midwest-dental.com. Wisconsin – Eau Claire. A well-established, 5-doctor practice in beautiful Eau Claire, WI is seeking a full time general dentist, leading to partnership. Candidate must have superior clinical and interpersonal skills. We offer a comprehensive package with full benefits that will lead to an eventual partnership; an incredible opportunity for the right individual. Contact Shea Practice Transitions, P.A., phone 877-275-2727, fax 952920-0794, or e-mail sheainfo@sheatransitions. com. #7-8 Opportunities Available - Wisconsin. The Wisconsin Office of Rural Health has detailed information on general and specialty dentist positions in both smaller towns and larger cities located throughout Wisconsin. Most of these positions qualify for the $50,000 loan repayment program from the State of Wisconsin. The Wisconsin Office of Rural Health has Associate/Partner - Cherry Tree Dental is seeking full- and part-time dentists to join our established and growing modern family practices in Wausau, WI. Join our well trained and experienced doctors and staff. Highly competitive compensation and benefits. Associate and partnership options available. Please fax CV/resume to 608-829-0449, e-mail [email protected] or call 608-4458401. #6-11 Equipment for sale Digital pan for sale: Instrumentarium OP 100D, 2003 model. Perfect condition. Paid $52,400 asking $21,000. Includes PC and monitor. Machine is in Green Bay. Call 920-737-7531. #05-2010-03 Instrumentarium OP 100 panelipse unit, six years old. Great condition. Takes excellent images. $8,000. Call 920-457-0888. #05-2010-04 On July 5th, Wisconsin’s workplaces go smoke-free. There’s never been a better time to talk to your patients about quitting. Refer smokers to the Wisconsin Tobacco Quit Line at 1-800-QUIT-NOW. Wanted Forceps and elevators, new or used, for Haiti Dental Mission. They don`t have to be pretty, just functional. Send to: Fond Jean Noel, Haiti Dental Mission c/o Peter Schindelholz 4453 Highway B, Land o` Lakes, WI 54540 Phone 715 547 3541 #05-2010-06 Auto developer AT 2000 for sale with a GX Pan. Asking $450 for the developer and $500 for the panoramic x-ray. Can pay for itself in one month. Is working great. We went digital. Call 608-238-6244. #04-2010-07 www.WIBetterSmokeFree.com May 2010 WDA Journal Page 18 Calendar MAY 6-7 Jewel of the Great Lakes Wisconsin Dental Meeting Midwest Center, Milwaukee 3-6 & 10-13 (Choose one date) “Radiology for Dental Auxiliaries” Rod Daering, RTR Sherry Ortiz, RTR Vicki Romans, RTR 1 to 3 p.m. – May 3,5,11 and 13 9 to 11 a.m. – May 4,6,10 and 12 To register or for more information, call 414-288-3093 or go to www.marquette.edu/dentistry 5 “Expanded Treatment Possibilities by a Lack of Crestal Bone Resorption” Dr. Paul Weigl • 6:30-9 p.m. Crowne Plaza Hotel, Wauwatosa, WI To register or for more information call 414-755-4126 or go to www.gmda.org 13 “To Save or Extract and Implant: That is the Question” Moawia Kassub, DDS, MS Paul Luepke, DDS, MS To register or for more information, call 414-288-3093 or go to www.marquette.edu/dentistry Memorial Day/Summer Hours WDA offices will be closed Monday May 31 for Memorial Day observance. Following Memorial Day, WDA Executive and Legislative offices will be open Monday through Thursday from 8 a.m. to 4:30 p.m. and on Fridays from 8 a.m. to noon through Sept. 3. JUNE 14 Fox River Valley Dental Society Golf Outing 18 - 19 WDA Board of Trustees Blue Harbor Resort • Sheboygan, Wis. For more information, call Lisa Chandre at 800-364-7646 24 - 27 WDA/WDA Foundation Mission of Mercy Setup, two days patient care, cleanup Sheboygan North High School Sheboygan, Wis. 28 Brown Door Kewaunee Golf Outing JULY The WDA Journal prints all continuing education courses that it becomes aware of; however, that does not imply WDA sponsorship or endorsement. Before attending any of these courses, please check the sponsor to be sure it is a course that would qualify for the 30 CE hours needed for Wisconsin licensure as a dentist (15 hours for hygienists). If in doubt, check your WDA CE folder or visit the Department of Regulation and Licensing/Dentistry Examining Board Web site at http://drl.wi.gov/ prof/dent/ceu.htm. 17-18 WDA Board of Trustees Marriott Hotel • Waukesha, Wis. For more information, call Lisa Chandre at 800-364-7646 27 Mentor Dinner WDA, MUSOD and the Pierre Fauchard Academy The Department of Health Services is conducting ForwardHealth Portal Fundamentals training for all providers and billing staff through December. Register for the training online or call 800947-9627. (Online registration opens approximately six weeks prior to training date.) 2-5 WDA offices closed for Independence Day OCTOBER AUGUST 9-13 ADA Annual Session, Orlando, Fla. 13 Smile Contest at the Wisconsin State Fair 16 GMDA Annual Golf Outing Mequon Country Club For more information, call Sarah Young at 414-755-4126 SEPTEMBER 6 WDA offices closed for Labor Day 13 Wisconsin State Dental Golf Tournament NOVEMBER 12-13 WDA House of Delegates Sheraton Hotel • Brookfield, Wis. For more information, call Lisa Chandre at 800-364-7646 25 - 26 WDA offices closed for Thanksgiving Do you have an event you’d like to include in the WDA Journal Calendar of Events? If so, please contact Managing Editor Emily Bultman at (direct dial) 414755-4110, (toll-free) 800-364-7646, (fax) 414-755-4111 or [email protected]. Calling all hygienists Starbuck’s on us! Lani Becker CAE [email protected] In April, an electronic survey was sent to member dentists seeking their input on whether the WDA should create a membership category for hygienists in an effort to create a dental professional home. This category would be above and beyond the current associate membership available to them. During this year’s Jewel of the Great Lakes hygienists are asked to stop by booth #611 in the exhibit hall to share their thoughts with us about a potential new membership G R E AT L AKES category. It will only take a few minutes and in exchange for their time, the first 100 hygienists to complete the survey will receive a $5 Starbucks gift card. We look forward to hearing from as many hygienists as possible. WISCONSIN DENTAL MEE TING Page 19 May 2010 WDA Journal ‘The Kids are in Your Chair – Now What?’ Get answers at 2010 Jewel early-riser pediatric dentistry course EDUCATE! Carol Weber APR Director of Public Relations [email protected] Pediatric dentists and Wisconsin Dental Association members Drs. Tim Kinzel and Allison Dowd will present a new continuing education course at the 2010 Jewel of the Great Lakes Wisconsin Dental Meeting at the Midwest Airlines Center in Milwaukee to help general dentists become more comfortable with treating young children in their practices. This free, early-riser pediatric dental course is offered Thursday, May 6 (program #101) and Friday, May 7 (program #202) beginning at 7 a.m. Complimentary continental breakfast will be served and each day’s session is limited to 50 participants. Dr. Kinzel is the presenter on May 6 and Dr. Dowd will teach the May 7 session. The one-hour class, which is sponsored by the WDA Dental Home Subcommittee, is designed to help general dentists become comfortable treating patients as young as 1-year-old. In addition to reinforcing information in the WDA Dental Home CE kit, preventive philosophies will be highlighted. Restorative material choices for pediatric patients will be discussed, along with when to refer out to a pediatric dentist. Tips for successfully managing uncooperative patients and parents and oral health education for pregnant women will also be included. In addition to his private pediatric dental practice in Madison, Dr. Kinzel is a Dental General Practice Residency instructor at Meriter Hospital and a clinical instructor in the Department of Plastic Surgery at University of Wisconsin Medical School. Dr. Dowd is also a pediatric dentist in private practice in Madison. She is chief of the Pediatric Dental Section in the Dental General Practice Residency at Meriter Hospital. Having led the pediatric dental section at the first WDA Mission of Mercy in 2009, she will again fill this volunteer position at the 2010 MOM in Sheboygan. G R E AT L A K E S WISCONSIN DENTAL MEETING Case study Continued from page 14 A : 1) e 2) a & Final Diagnosis Median rhomboid glossitis Discussion Median rhomboid glossitis is an asymptomatic erythematous mucosal patch in middorsal surface of the tongue, caused by a chronic Candida Albicans infection. In the past it was thought to be a developmental defect, therefore it was not being treated. The lesion starts as a small erythematous area along the median fissure and if not diagnosed and treated it gradually enlarges and becomes nodular. Because it can be clinically mistaken with premalignant and or malignant lesions it is occasionally biopsied to confirm the diagnosis of candidiasis. Many of the patients are smokers. Antifungal treatment is effective if the predisposing factors are eliminated. Acknowledgement: Ths case was contributed by Dr. John J. Rydlewicz, an oral surgeon in Appleton Wisconsin. Ezedin M. Sadeghi, DDS, MS Oral & Maxillofacial Pathologist Associate Professor, Marquette University School of Dentistry Referral and Consultation: 414-288-6559. Biopsy Service: 414805-8440. The WDA Journal is published monthly by the Wisconsin Dental Association (USPS 0285-460), 6737 W. Washington St., Ste. 2360, West Allis, WI 53214. Phone 414-276-4520. Yearly subscriptions are $20 for WDA members; $100 for nonmembers; $25 for associate members; $30 for dental school students; $45 for dental schools and agencies and $125 for foreign mailings. Periodicals postage paid at Milwaukee, Wisconsin. POSTMASTER: Send address changes to WDA Journal, 6737 W. Washington St., Ste. 2360, West Allis, WI 53214. The Wisconsin Dental Association reserves the right to illustrate and/or edit all reader contributions. Views expressed in the WDA Journal are not necessarily those of the Wisconsin Dental Association. All advertising in the WDA Journal must comply with the advertising standards of the WDA. The publication of an advertisement is not to be construed as an endorsement for approval by the WDA or any of its subsidiaries unless the advertisement specifically includes information that such approval or endorsement has been granted. The deadline for all display advertisements is the second Monday of the month, two months before advertisement insertion (For example, if you want your ad to appear in the March WDA Journal, which is mailed to members in mid-February, all advertising materials must arrive in the WDA Executive Office by the second Monday of January.) Advertising space is limited, so advertisers are encouraged to reserve space early. Back issues of the Journal are available for six months following publication, or while supplies last. Communications and copy for publication should be addressed to Dr. Dennis Engel, Editor, and may be mailed to the WDA at 6737 W. Washington St., Ste. 2360, West Allis, WI 53214; faxed to 414-755-4111 or e-mailed to [email protected]. Portions of the WDA Journal can also be found on the WDA Web page, WDA.org. May 2010 WDA Journal Page 20 Jewel exhibitors offer resources for all aspects of a practice G R E AT L A K E S WISCONSIN DENTAL MEETING Lani Becker CAE, Annual Session Coordinator [email protected] Visit the 2010 Jewel of the Great Lakes Exhibit Hall and you’ll find something for every aspect of your practice. Whether you are looking for information on new technology, to replenish your supplies, hire a new employee or accounting service or bring fun into your day, the exhibit hall has what you are looking for. Clinical Resources Comprehensive dental supply houses will be represented. Manufacturers of equipment, implants, instruments, toothbrushes, loupes, x-ray machines/software and more will be on hand to discuss your needs. Business Resources Everything you need to run your practice including record- keeping alternatives, practice management tools, dental insurance, financial institutions and advisers, builders and architects, interior decorators, metal recyclers, claims processing and real estate services. Human Resources Whether you are looking to hire or looking to manage employee benefits, you’ll find the resources you need to do both in the exhibit hall. Professional Growth Visit the Wisconsin Dental Association membership and WDA Foundation booths to find out how you can get more out of your professional organization through continuing education and volunteer opportunities. Here you’ll also find the WDA Foundation silent auction where you have the opportunity to bid on great packages and buy your raffle tickets for the cash raffle. You could go home the winner of $10,000! Fun! This year you’ll flip out when you stop by the WDA membership booth where you can create your own Flippin’ Fun Fotobook. It’s just like being a kid again and fun for the whole team – we’ll take a quick seven second video and convert it into a picture book that plays back the video when you flip quickly through the pages. Fotobooks will be made from 11:30 a.m. – 1:30 p.m. and 4 – 6 p.m. on Thursday at booth #615 and are limited to 40 videos per hour on a first-come, first serve-basis. This year’s exhibitors include (as of March 9): 3M ESPE A & S Consulting A-Dec Aftco Alertfusion American Express Ameritas Group Asset Management for Professionals Aurum Ceramic Dental Laboratories Belmont Equipment Benco Dental Biomet 3i, LLC Brasseler USA Carey Group Real Estate Services, The Cent Wealth Centrix Inc. Colgate* Coltene/Whaledent Computer Troubleshooters Dairyland Handpiece Express DBI, Incorporated Delta Dental of Wisconsin* Delta Gloves Dental Associates, Ltd Dental Health Products, Inc. Dental Record, The* Dental Technology Designs Dentsply Caulk* Dentsply Professional Dentsply Tulsa Design Unlimited Designs for Vision, Inc. Digital Doc, LLC Doral Refining Corp Dyste Williams EC Chmel Inc. FCM Corporation GC America Inc. Gendex Dental Systems Golden Misch Henry Schein Dental Holt Dental HP Enterprises Hu-Friedy Mfg Co., Inc. Instrumentarium/Soredex Jennings Dental Sales KaVo Dental Keller, Inc. Kerr Corporation Kolb + Co. Komet USA LB Medwaste Services Logistics Health Lord’s Dental Studio* Maguire & Strickland Refining, Inc. Midmark Corporation Midwest Dental Midwest Dental Benefits Mission of Mercy Nobel Biocare Nu-Art Dental Lab One Call Dental Staffing OralDNA Labs Orascoptic P J’s Dental Lab Patterson Dental* PEB XLDent Pelton & Crane/Marcus Dental Philips Sonicare Planmeca USA, Inc. PNC Bank* Popp Dental Porter Royal Sales PracticeWorks/Kodak Dental Systems Premier Dental Products Co. ProAssurance Wisconsin Insurance Co. Procter & Gamble Professional Sales Associates, Inc. R & D Services Amalgam Separators Radiology & Dental Imaging Center Renstrom Dental Studio, Inc. Reward Enterprises RGP Dental, Inc. Saber Dental Studio Schenck Health Services Team* Sentry Dental Signtronix SurgiTel SVA - Dental Practice Management Services Tess Corporation Theiss Interior Design, Ltd Thrivent Financial Transworld Systems U S Bank Ultralight Optics United Service Dental Chair Upholstery VOCO America Inc. WDA Foundation Donated Dental Services WDA Foundation Silent Auction WDA Insurance Programs* West Bend Mutual Insurance* Wisconsin Army National Guard WPS* Yodie * Indicates 2010 Jewel corporate sponsor Since 2001, the WDA has provided a complimentary lunch in the exhibit hall. This year the tradition continues so be sure to stop by, have lunch and meet up with colleagues. Lunch will be served 11:30 a.m. – 2 p.m. on both days. See you at the Jewel May 6 and 7 at the Midwest Airlines Center in Milwaukee!