RGV SOCIAL MEDIA SURVEY

RGV
SOCIAL MEDIA SURVEY
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Trends in Rio Grande Valley Social Media
RGV
SOCIAL MEDIA SURVEY
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The Rio Grande Valley is social
RGV
SOCIAL MEDIA SURVEY
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Rio Grande Valley
1.2
million
people users
474,000
Facebook
RGV
SOCIAL MEDIA SURVEY
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Northeastern Tamaulipas
462,000
1.3 million
Facebook
people users
RGV
SOCIAL MEDIA SURVEY
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Competitive Media Market
RGV
SOCIAL MEDIA SURVEY
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TV Stations on Facebook
40,000
35,000
30,000
25,000
KGBT
KRGV
20,000
KNVO
XHAB
KVEO
15,000
KTLM
XRIO
10,000
5,000
0
RGV
SOCIAL MEDIA SURVEY
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TV Stations on Twitter
12,000
10,000
8,000
KGBT
KRGV
6,000
KNVO
XHAB
XRIO
4,000
2,000
0
KVEO
KTLM
RGV
SOCIAL MEDIA SURVEY
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Newspapers On Facebook
16,000
14,000
12,000
10,000
McAllen Monitor
RGV Sports
8,000
El Manana
Brownsville Herald
Festiva
6,000
Valley Morning Star
San Benito News
4,000
2,000
0
RGV
SOCIAL MEDIA SURVEY
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Newspapers on Twitter
6,000
5,000
4,000
McAllen Monitor
El Manana
3,000
Brownsville Herald
RGV Sports
Valley Morning Star
2,000
1,000
0
Festiva
San Benito News
RGV
SOCIAL MEDIA SURVEY
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Radio Stations on Facebook
70,000
60,000
50,000
WILD 104 FM
DIGITAL 101.5 FM
40,000
LA LEY 102.5 FM
Mix 107.9 FM
KTEX FM
30,000
EXITOS 91.3 FM
KGBT 98.5 FM
20,000
10,000
0
KISS 106.3 FM
KURV 710 AM
RGV
SOCIAL MEDIA SURVEY
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Radio Stations on Twitter
6,000
5,000
4,000
EXITOS 91.3 FM
DIGITAL 101.5 FM
KISS 106.3 FM
3,000
WILD 104 FM
LA LEY 102.5 FM
KTEX FM
2,000
Mix 107.9 FM
KURV 710 AM
KGBT 98.5 FM
1,000
0
RGV
SOCIAL MEDIA SURVEY
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Top 10 Facebook
70,000
60,000
50,000
WILD 104 FM
KGBT
40,000
DIGITAL 101.5 FM
LA LEY 102.5 FM
KRGV
30,000
KNVO
XHAB
20,000
10,000
0
McAllen Monitor
RGV Sports
RGV
SOCIAL MEDIA SURVEY
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Top 10 Twitter
12,000
10,000
8,000
KGBT
KRGV
McAllen Monitor
EXITOS 91.3 FM
6,000
El Manana
Brownsville Herald
KNVO
4,000
RGV Sports
XHAB
Valley Morning Star
2,000
0
RGV
SOCIAL MEDIA SURVEY
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Texas Media on Facebook
50,000
45,000
40,000
35,000
30,000
25,000
20,000
15,000
10,000
5,000
0
WFAA
KENS
KHOU
El Paso Times
KIII
Dallas Morning
News
SA Express
News
Houston
Chronicle
Corpus Christi
Caller Times
RGV
SOCIAL MEDIA SURVEY
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Texas Media on Twitter
60,000
50,000
40,000
30,000
20,000
10,000
0
Dallas Morning
News
Houston
Chronicle
WFAA
KHOU
SA Express
News
El Paso Times
KENS
Corpus Christi
Caller Times
KIII
RGV
SOCIAL MEDIA SURVEY
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Major American Cities on Facebook
50,000
45,000
40,000
35,000
30,000
25,000
20,000
15,000
10,000
5,000
0
KTLA Los Angeles
WABC New York
WUSA Washington DC
WGN Chicago
WLTV Miami
RGV
SOCIAL MEDIA SURVEY
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Major American Cities on Twitter
35,000
30,000
25,000
20,000
15,000
10,000
5,000
0
KTLA Los Angeles
WUSA Washington DC
WABC New York
WGN Chicago
WLTV Miami
RGV
SOCIAL MEDIA SURVEY
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Integrating Social Media
RGV
SOCIAL MEDIA SURVEY
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What’s Next?