The Opportunistic Approach to Healthcare

Transcription

Opportunistic Approach to
Health Care
Athletic Trainer Advantage
© 2015 Adam Halpern
I
Family
Athletic
Training
OBJECTIVES
Think
 Traditional health care vs NEW health care
 Athletic trainer opportunities
 Challenge concept

ATHLETIC TRAINING DEFINITION
ATs are healthcare professionals who collaborate with physicians
to optimize activity and participation of patients and clients. ATs
can be found anywhere there are active people. Traditionally, ATs
are thought to work in professional sports, colleges and high
schools, but as the profession grows so have the practice
settings. Those practice settings include the performing arts,
military, physician extender, industrial (manufacturing settings) or
public safety (police and fire fighters) and more.
Athletic training encompasses the prevention, diagnosis and
intervention of emergency, acute and chronic medical conditions
involving impairment, functional limitations and disabilities. It is
recognized by the American Medical Association (AMA) as a
health care profession.
http://www.bocatc.org/public
HEALTH CARE

health care (hĕlth′kâr′)n. The prevention, treatment, and
management of illness and the preservation of mental and
physical well-being through the services offered by the
medical and allied health professions.


http://medical-dictionary.thefreedictionary.com/health+care
the maintaining and restoration of health by the
treatment and prevention of disease especially by trained
and licensed professionals (as in medicine, dentistry,
clinical psychology, and public health)

http://www.merriam-webster.com/dictionary/health%20care
TRADITIONAL HEALTH CARE
Allied Health
Practitioners
Medical
•
•
•
•
Physician
Physician Asst
Nurse Practitioners
Specialties
• Surgery
• Internal Medicine
• Anesthesiology
• Dermatology
• + many more
•
•
•
•
•
•
•
•
•
Anethesiologist Asst
Athletic Trainer
Dietitian/Nutritionist
Exercise Physiologist
Kinesiotherapist
Lactation Consultant
PT/OT
Rehab Counselor
+ many more
NEW HEALTH CARE
MEDICAL
HEALTH &
WELLNESS
FITNESS
Sick Insurance
Prevention
Sexy, Fit, Fast
Highly Regulated
Highly Regulated
Unregulated
High 3rd Party
3rd P | Fee-4-Service
High Fee-for-Service
Athletic Trainer Impact
MEDICAL
Annual
Revenue
Health Care Industry Statistics
Health Care Industry Annual Revenue Total
$1.668 Trillion
Number of health care companies in the US
784,626
Number of health care company employees in the US
16,792,074
Average health care company employee salary
$39,400
Health Care Industry Sales Statistics Annual
Revenue
Patient Care $1.068 Trillion
% of
Industry
64 %
Inpatient skilled nursing services and rehabilitation $74.8 Billion
4.49 %
Dental non-surgical intervention services $49.6 Billion
2.98%
Contributions, gifts, & grants by the government $44.9 Billion
2.69%
Appropriations from general government $40.2 Billion
2.42%
Other $389 Billion
23.36 %
Http://www.statisticbrain.com/health-care-industry-statistics/
Research Date: February 3rd, 2015
Source: US Census Bureau
http://www.nata.org/revenueresources/reimbursement/revenue-cycle
FITNESS
Gym and Health Club Industry Statistics
Data
Average number of times a gym membership owner will go to gym every week
2
Average monthly cost of a gym membership
$58
Amount of gym membership money that goes to waste from under utilization
$39
Percent of people with gym memberships that never use them
67%
Annual gym & health club industry revenue
$21.8B
Annual number of people that use a gym or health club
58M
Number of US gyms and health clubs
30,500
Total number of personal trainers in the US
273K
Number of gyms and health clubs worldwide
153K
Approximate number of health club members worldwide
131M
Total global health club industry revenues
$75B
Average fitness trainer & aerobics instructor salary
$36K
http://www.statisticbrain.com/gym-membership-statistics/
Research Date: April 27th, 2015
Source: US Census Bureau
Patient
Scheduling
Service Delivery
Payment Received
Medical
Fitness
Patient
Scheduling
Service Delivery
Payment Received
Athletic Trainer Advantage
Solutions for the Future
NEW HEALTH CARE
MEDICAL
HEALTH &
WELLNESS
FITNESS
Sick Insurance
Prevention
Sexy, Fit, Fast
Highly Regulated
Highly Regulated
Unregulated
High 3rd Party
3rd P | Fee-4-Service
High Fee-forService
HEALTH & WELLNESS

ATs are health care professionals who collaborate with
physicians to optimize activity and participation of
patients and clients.


http://www.bocatc.org/public
“Athletic trainer” means a person who, with the advice
and consent of a licensed physician practices the
treatment, prevention, care and rehabilitation of injuries
incurred by athletes. “Athlete” means a person trained to
participate in exercise requiring physical agility and
stamina.

New Mexico Athletic Trainers Practice Board
ATHLETIC TRAINERS

The practice of athletic training includes the prevention, care and
rehabilitation of athlete's injuries. Athletic trainers may evaluate and
treat athletes pursuant to the written prescription, standing order
or protocol of a licensed physician; provided that an athletic trainer
may treat post surgical conditions only pursuant to the written
prescription of that athlete's surgeon. To carry out these functions,
an athletic trainer may use exercise and physical modalities such as
heat, light, sound, cold, electricity or mechanical devices related to
rehabilitation and treatment. Nothing in the Athletic Trainer Practice
Act [Chapter 61, Article 14D NMSA 1978] shall be construed to
allow an athletic trainer to provide the initial treatment or
evaluation of an athlete injured in a non-athletic setting.

New Mexico Athletic Trainers Practice Board
CROSSFIT


$130/month
Statistics on the Growth of CrossFit




166%, year-over-year growth rate of the CrossFit Games
2%, Estimated failure rate of opening a CrossFit gym
2 Billion, estimated net of just the CrossFit affiliates in 2013
http://www.channelsignal.com/fresh-signals/by-the-numbers-the-growth-ofcrossfit
2015 Adam Halpern
Medical
Fitness
OPPORTUNITIES








Direct Access
Reconditioning
Physical Tutoring
In-Season vs Out-of-Season
Varsity vs Club Sports
Parents, Administrators and Families of Athletes
AT Fundraiser
Co-Op of Area ATs Open Center

Can’t charge at school
OPPORTUNITY PIPELINE
YOUR
ATHLETES
ENTRY
LEVEL JOB
OWNER/
MANAGER
• $
• $$
• $$$
NOW
5YRS
20YRS
REVENUE CYCLE CHART
Patient
Scheduling
Service Delivery
Payment Received

Why do athletes go elsewhere?

Why do athletic trainers accept the status
quo?
Why do athletes go elsewhere?
 Why do athletic trainers accept the status
quo?
 Should athletic trainers ask?
 Do they know what questions to ask?
 Build our future.

Future of Athletic Training is Up to Us
Vision
• Visionary
yosselinrc.blogspot.com
Direction
• Director
• President
Management
• Manager
Work
• Employees
OUT-OF-THE BOX




David Gallegos- Deputy CEO, SW Sport & Spine
Jeff Archuleta- North South All-Stars and Regional Soccer
NATA- Committee on Practice Advancement
Many, many more
5 Knows to Start a Business
Starting a Business? Five Things You Must Know

1.
Starting a new business is a very exciting and busy time. There is so much to be done and so little time to do it in. If you expect
to have employees, there are a variety of federal and state forms and applications that will need to be completed to get your
business up and running. That's where we can help.
Employer Identification Number (EIN)
Securing an Employer Identification Number (also known as a Federal Tax Identification Number) is the first thing that needs to be
done, since many other forms require it. EINs are issued by the IRS to employers, sole proprietors, corporations, partnerships,
nonprofit associations, trusts, estates, government agencies, certain individuals, and other business entities for tax filing and reporting
purposes.

The fastest way to apply for an EIN is online through the IRS website or by telephone. Applying by fax and mail generally takes
one to two weeks. Please note that as of May 21, 2012 you can only apply for one EIN per day. The previous limit was 5.
2.
State Withholding, Unemployment, and Sales Tax
Once you have your EIN, you need to fill out forms to establish an account with the State for payroll tax withholding, Unemployment
Insurance Registration, and sales tax collections (if applicable).
3.
Payroll Record Keeping
Payroll reporting and record keeping can be very time consuming and costly, especially if it isn't handled correctly. Also keep in mind,
that almost all employers are required to transmit federal payroll tax deposits electronically. Personnel files should be kept for each
employee and include an employee's employment application as well as the following:
4.
Form W-4 is completed by the employee and used to calculate their federal income tax withholding. This form also includes
necessary information such as address and social security number.
5.
Form I-9 must be completed by you, the employer, to verify that employees are legally permitted to work in the U.S.


If you need help setting up the paperwork for your business, give us a call. Letting our experts handle this part of your business
will allow you to concentrate on running your business.
Kubiak Melton and Associates LLC
IN CONCLUSION
Thoughts?
 Traditional health care vs New health care
 Athletic trainer opportunities
 What have I not thought of?

Call to Action



What’s next?
Brainstorming Group
Email Me Your Thoughts
I
Family
Athletic Training
Thank You

Adam Halpern


[email protected]
505-238-9626

The Opportunistic Approach to Healthcare

Transcription

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