The battle over its shortage will impact India`s social and economic
Transcription
The battle over its shortage will impact India`s social and economic
RNI No.35850/80; Reg. No. MCS-123/2015-17; Published on: Every alternate Monday; Posted at Patrika Channel Sorting office, Mumbai-400001 on every alternate Wednesday-Thursday POWER PSUs n CRUDE OIL n INDIAMART n QUESS CORP LTD y W atercr May 9-22, 2016 n `40 The battle over its shortage will impact India’s social and economic growth From the Publisher B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d Publisher Ashok H. Advani Managing Editor Parthasarathi Swami Executive Editors Lancelot Joseph, Daksesh Parikh, Sarosh Bana, Sunil Damania (Mumbai) Deputy Editors Shonali Shivdasani (Mumbai), Sajal Bose (Kolkata) Consulting Editor Sekhar Seshan (Pune) Assistant Editors Arbind Gupta, Ryan Rodrigues (Mumbai), Yeshi Seli (Delhi) Principal Correspondent Krishna Kumar C.N. (Mumbai) Senior Correspondent Saloni Jhunjhunwalla (Kolkata) Sub Editor George Fernandes Photo Editor Palashranjan Bhaumick Photographers Sajal Bose (Chief Photographer), Prakash Jadhav, Sanjay Borade, Sorab Mehta Design Trilokesh Mukherjee Group Art Director Bertie J. D’Souza Art Director Mukesh Pandya Graphics Prajakta Sawant Cartoonist Panju Ganguli Manager – Design Cell Mathew Thomas Production Team Balachandran, Chandrakant Lad, Kisan Kumbhar, Laxman Pisal, Najeeb Fatehi Sr. Vice President – Advertising Sales Mira Lawrence (Mumbai) Asst. Vice President – Advertising Sales B. Anand (Hyderabad) General Managers – Advertising Sales Deepak S. Ahire (Mumbai), Sumati Rekhi (Chennai), Salman Khalil (Lucknow) Asst. General Manager – Advertising Sales Support Bridget Mascarenhas Asst. General Manager Advertising Sales Shahnoor Mistry (Mumbai), Aasif Iqubal Khan (Delhi) Branch Manager P.L. Baluja (Kolkata) Sr. Manager-Sales & Distribution S.S. 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And every few years, we seem to slip a notch further down. As in many other civic areas, it is largely a result of bad management. One just has to remember that other places, ranging from California to Israel to Dubai and the island city of Singapore, have very much fewer natural water resources. But they effectively manage what they have, providing everyone more than enough water. Ironically, even in areas of high rainfall, ranging from Cherapunjee to Bombay, we suffer basic water shortages. To think that even the great cities of Mumbai and Delhi cannot provide clean water 24x7 to all, in the 21st century is a matter of great shame and a monumental collective failure. There is no issue of technology either. The Romans were transporting water by aqueducts not hundreds but thousands of years ago. And at home, hundreds of years ago, even in water scarce Rajasthan, enlightened Rajas executed public works, which till today are important sources of water. Our problems are simply a question of terrible management. Yet we pride ourselves on our managerial abilities, proudly pointing out the success of our it companies in handling the outsourcing of all kinds of tasks. And we boast about Jugaad and frugal engineering and management of industrial processes. The harsh reality is our governance structures, deny local control and decisions over such issues. The citizens of our “best run” cities of Mumbai, Kolkatta, Bangalore and Chennai have limited say over their own civic issues. Control is firmly in the hands of State governments, which in turn often look to the Centre or institutions like the World Bank for aid! In the rural areas the local bodies have even less say, where all decisions are taken in distant state capitals. Over the years the general public is lulled into a state of dependency, looking to the government to deal with all issues. And the states in turn depend on the Centre. The tragedy further is that several governments have created “missions” to tackle the issue of water, but we seem to be no closer to a satisfactory outcome. And yet there also pockets of success, where the local people have taken matters into their own hands, applied age old techniques and have shown remarkable performance. Basic and common sense issues, of pricing and control of essential services like water and sewage (even should the government choose to bear all charges) are inadequately thought through, creating a no man’s land, and hence dwindling supplies and services. One only has to compare the case of telecoms, where once the legal and financial structure was righted, telecom services soon became available to the poorest, and at a price that all are happy to pay. Why should water (or sewage) be treated any differently. And the world over, the experience over the last 100 years has been that these can be offered to all, city dwellers and rural folk, at an affordable price. If the Modi government is able to rethink the issues, and not hesitate to learn simple lessons from other countries, then apart from alleviating the misery of millions water could become another “growth area” also creating thousand of jobs right across the country. This is not only a challenge, but an issue on which this government, or any government, deserves to be judged. We Are On www.businessindiagroup.com u3u M ay 9 -2 2 , 2 016 Contents B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d • No. 995 u sanjay borade COVER FEATURE 28 Muddying the waters Water, the life resource, appears to be draining out of our very being F O C U S u u CO R P O R AT E R E P O R T S INDIAMART 42 IndiaMart focusses on expanding its e-commerce platform QUESS CORP 46 Quess Corporation enters newer geographies and adds brands RUSAN PHARMA 50 Rusan tackles challenges head on Losing its sheen Falling, steadying, stagnating – where is crude oil heading? 38 u4u MAY 9 -2 2 , 2 016 u No. 995 • Contents B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d R E P O R T u Powering growth 52 psus rise to meet the current challenge thrown up by the energy sector u 22 Infotech 66 • T hree rollbacks leave government red-faced • A midst drought, Pawar makes his move • U P polls beckon politicians with sops u A&M dlf Retail has set its ambitions high with the newest mall 61 Aviation 70 Club One Air plans to double its capacity F&B Editorials u 8 • E asing entry norms would bring a banking licence within reach of an aspirant • It’s time the government acted for the benefit of industry and the economy • Disclosures should be such that they help in taking investment decisions Business Notes •Bauxite miners/exporters demand duty exemption 18 Aviation 70 Books 87 Business Notes 18 Businessmen in the News 14 Column 27 Corporate Reports 42 Cover Feature 28 CSR 73 Editorials 8 Enterprise 76 Executive Focus 82 Executive Track 81 F&B 68 Finance 60 Focus 38 Government & Politics 22 Guest Column 62,72 66 Interview 90 CSR Letters to the Editor 73 74 Lindstrom launders uniforms for factory workers Enterprise 76 68 The founder of YatraGenie chases a childhood dream Market News Uncertainty clouds market movement as investors wait for positive cues u 61 Infotech 71 •T he domestic baby care market witnesses traction u Advertising & Marketing cam establishes itself in patient care and education Niche Business pico caters to gourmet consumers with a variety of products I N T H I S I S S U E u 71 Health Smokeless villages are among Indian Oil’s many initiatives u u Health u Mojo Networks launches an industry-first business model u u sanjay borade uGovernment & Politics palAshranjan bhaumick S P E C I A L u Interview u5u 11 Market News 78 Newscast 12 Niche Business 74 Panjus Page 26 People 88 Portfolio Talk 80 Selections 84 Special Report 52 Talking to 64 Issue No. 995 for the fortnight May 9-22, 2016. Released on May 9, 2016 90 MAY 9 -2 2 , 2 016 Listening Post 78 . Dattatreya, B minister, labour, maintains that the government is pro-worker • T he cotton spinning sector finds the going tough 6 Printed and published by Ashok H. Advani for Business India. Printed at Glaxy Asbestos and Fittings Pvt. Ltd., D-125 TTC Area, Navi Mumbai-400 706 Published at Nirmal, 14th floor, Nariman Point Mumbai-400 021. No reproduction is permitted in whole or part without the express consent of Business India To order reprints contact: Business India Production Cell, 14th floor, Nirmal Building, Nariman Point, Mumbai-400 021. Tel: 2288 3942/43, 2204 5446 Letters to the Editor B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d organisation and the need to lift it out of the quagmire of organisational dysfunction. And ‘Challenge before Mehbooba’ (Editorials, 11-24 April) crafted a practical template for transforming J&K into a progressive state by addressing the social maladies and offering economic remedies for them. However, governor Rajan’s focus this time shifted to liquidity management and he has introduced a slew of positive surprises to provide durable liquidity infusion, thereby creating a more enabling environment for better transmission of monetary policy by banks across the markets. B . RA J ASE K ARAN SRINI V ASAN UMASHAN K AR Bengaluru Nagpur u u Inspiring ‘Tatas’ big move’ (Cover Feature, 11-24 April) was informative, as also timely. The greatness of India is that it is able to stand up to pressure and overcome it. We have to grow and be able to compete with rivals like China and win over them, to become the greatest and the best economic power in the world. And, articles such as these can certainly inspire the nation to achieve its aspirations. J ACO B A . SAHAYAM Thiruvananthapuram u Biased, but…! Appropos ‘Tatas exit’ (Cover Feature, 11-24 April), permit me to complement you for the excellent and topical coverage of Tatas’ exit from Corus. However, I feel there was a bias, as reflected in the total absence of Tatas’ version on issues raised. There were bytes from a broad spectrum of ‘experts’ – all singing in ‘chorus’ that the acquisition was ill-timed – but, then, by hindsight, everybody is wise. Perhaps, a word from Ratan Tata would have helped. Nevertheless, your presentation was mature and balanced. Mumbai u Proactive ‘Tatas exit’ (Cover Feature, 11-24 April) was a proactive commentary on the delicate issue of Tata Steel’s debacle in the UK. It reflected your concerns for an Indian u P . G . K RISHNAMURTHI IYER A getaway In “Don’t go overboard’ (Editorials, 11-24 April), it is stated that lrs was conceived to enable Indians to remit money abroad. But I feel it provides a safe gateway for money launders. u Mumbai u Are we ready? With reference to ‘A new hunting ground’ (Column, 11-24 April), the threat from cyber criminals ranges from vandalism to theft and extortion. Cyberthreat has wide implications affecting many aspects of our daily life in this age of ‘Internet of all things’. So, the question for us: how prepared is India to neutralise a cyber attack? Bengaluru This refers to ‘It’s a material world’ (Special Feature, 11-24 April). Following the meteoric rise of Baba Ramdev’s fmcg business, other gurus and faith leaders are also fast catching the entrepreneurial bug. G . K . GARG Mumbai Astute With reference to ‘Setting the tone’ (Credit Policy, 11-24 April), the cut in the key policy repo rate by 25 basis points was on expected lines. A general feeling earlier was that there was a headroom available for central bank to cut the key policy rates by at least 50 basis points. Delhi u A niche Apropos ‘Millennial sensei’ (Corporate Report, 28 March-10 April), in the context of doubts raised in the employability of general, management, science and technology graduates, I feel the Globsyn group has found a niche area in skilling for employability. Wellknown corporates have set up their own institutes to groom their in-takes but the rest of the employers require trainers providing requisite skills. This is a fertile start-up area to explore in a growing India. K . U . MADA H . N . RAMA K RISHNA The bug MAHESH K UMAR DAYANANDA K AMATH Kochi u SWATI MAYE K AR Wrong move With reference to ‘Tatas exit’ (Cover Feature, 11-24 April), I would say that the taking over of Corus Steel in the UK by Tatas itself was a mistake, which the management realised too late. And, ‘New dynamics of oil’ (Cover Feature, 28 March-10 April) contained useful information on exploration, refining, etc, which the common man could benefit from. Also, ‘Investing for the future’ (Guest Column, within the Special Report, 14-27 March) hit the nail on its head with the statement that only social and economic factors like, education, healthcare, sanitation, employment, etc, determine the real growth. compared to what they were a few years earlier. u Unfair Mumbai u More to be done The Union minister for consumer affairs deserves appreciation for his directive to print essential information on the front and back of packs of food products from July 2016 onwards. It was an anti-consumer practice to print such essential information in small words/letters that too many-a-times on top or bottom of the pack, which usually went unnoticed/ unread by consumers. MADHU AGRAWAL With reference to ‘Interest on small savings slashed’ (Newscast, 11-24 April), I feel the interest rate cut in small savings schemes and ppf is a blow to the common man, especially senior citizens. The safest mode of investment for them is Post Office Savings Schemes, ppf and bank fixed deposits. And, already, their interest rates are low, as Delhi u A boost The fact that home and auto loans are becoming cheaper is welcome news! The bold stance taken by the central bank is seen as a move that will boost the slowing economy. C . K . SU B RAMANIAM Navi Mumbai Please address your letters to: The Managing Editor, Business India 14th floor, Nirmal, Nariman Point, Mumbai 400021. Fax: (91-22) 2288 3940 [email protected] u6u M ay 9 -2 2 , 2 016 Please mention your full name and address Editorials B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d Changing financial landscape Easing entry norms would bring a banking licence within easy reach of an aspirant R aghuram Rajan, governor, rbi, needs to be lauded for coming out with draft norms permitting banking licences to be available on tap. True, there are several conditions to be fulfilled before the licence is finally received. Also, some of them are pretty onerous – like the requirement to have 10 years track record, H500 crore initial capital requirement, diversified shareholding, screening to be done by a external advisory committee and the three-year hiatus for the unsuccessful applicant to reapply. However, the guidelines are in line with the earlier guidelines proposed in 2013, which in turn were based on the recommendations made by the Financial Sector Reforms Committee, chaired by Raghuram Rajan himself way back in 2009. While the committee had debated over whether the ownership of a banking institution really matters for dispensing credit and ushering in financial inclusion, the rbi in the current draft norms has allowed even an individual having experience of 10 years in this sector to apply for a banking licence. Of course, it is a moot question as to how many individuals would be able to stake claims to put up H500 crore initial capital. nbfc s, albeit a few, have shown enviable performance in face of adversity. Their conservative approach has allowed them to build up sizeable asset base, in many cases well over H25,000 crore. rbi’s condition of the group having 10 years experience and a asset base of at least H5,000 crore would be easily met by groups such as Murugappa’s Cholamandalam or Sundaram Finance, Larsen & Toubro or Bajaj. Some of these groups would also meet with the condition that the nonfinancial business of the groups should not account for more than 40 per cent of the total assets/total income of the group. The last condition would, however, debar some of the bigger groups. The conditions of having a non-operating financial holding company, compulsory listing of shares of the bank within six years and bringing down the promoter holding, albeit gradually, to a level of 10 per cent are reasonable. Of course, these are draft norms – and the final version may well take some of the suggestions of the industry. However, the mere thought of having a banking licence on tap will remove the halo enjoyed by some of the existing players. It is true that some of the existing psu banks may not be able to cope with the growing competition from the new entrants and may well have to embark on overhauling the way in which business is conducted. While there will be challenges galore for existing banks as the new entrants will not be coming with any baggage and starting afresh on a clean slate, with the backs to their wall, some of the psu may well embark on a transformation drive, quickly. There will be a lot of whining from the psu banks and the unions that completion may well spell the death knell of the ailing banks. But Rajan, if allowed to continue for another term, is capable of resisting all pressure, political or otherwise. However, the new draft norms could possibly lead to a re-rating of the banking sector as a whole. The sector which has not been able to attract the best of talent from the private sector could see more professionals opting to make banking as a career of choice. However the need to groom fresh talent will be a mammoth task by itself. And not many new aspirants would like to poach talent from existing banks or get enough response from entrenched bankers, who are traditionally trained to look at downside risks rather than take meaningful risks! One thing which the rbi however needs to do is to jettison its thinking that all big industrial groups are unworthy of running a bank. The rbi has to realise that there has been a sea-change in the way business was done, in the pre-liberalisation era of 1991 and now. Size does matter. And big houses like, say, Tatas or Mahindras are a lot more concerned about their reputation than individuals. Using banks as an extended captive financial arm is far more difficult in this era than it was earlier, thanks to higher scrutiny by shareholders and heightened regulatory oversight. These are, however, small irritants in the context of the changing financial landscape. u u8u MAY 9 -2 2 , 2 016 [email protected] Editorials B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d No more lip service, please It’s time the government stops thinking and starts taking decisions T he 5x20 norm, brought in by Praful Patel, the civil aviation minister in the upa regime in 2004, is an ill conceived rule. Yet it continues to rule the air. It mandates that domestic airlines build a fleet of 20 aircraft and gain five years of domestic operational experience, before commencing international operations. The rule has not only delayed the international flight plans of domestic carriers such as, Vistara, Air Asia and GoAir. The same rule would also apply to any startup airline from India. Yet this rule doesn’t apply to foreign startup airlines, like FlyDubai. What is also an open secret in the trade is that it has put Indian carriers at a huge disadvantage. The biggest beneficiaries have been the Middle East airlines like Emirates and Etihad, and of course Singapore Airlines, which have captured 60-plus per cent of India’s internationl traffic. At present, industry is divided on the rule. The incumbents, such as Jet Airways, IndiGo, SpiceJet and Go Air, all of which (except Jet) had to wait to start flying internationally, are fighting for its retention. They argue that since they had to wait newer airlines should also qualify under the existing rule, or they would get “an ufair advantage”. New entrants Vistara and Air Asia are demanding its removal. Air India, too recently dropped its resistance to the rule. In the coming weeks, the civil aviation policy is expected to be announced. While it should have been on the 5x20 rule, strangely enough, the draft policy has remained ambivalent about the rule. Perhaps it is not so strange, after all. This is just another example of slow decision making! Prime Minister Modi promised to bring back all the black money, stashed away in overseas accounts, in 90 days! Then why could this rule not be abolished in 90 days? This is an executive decision, in the hands of Cabinet and minister and for which no parliamentary approval is required. Clearly, the government is in the grips of bureaucracy, continuously studying all angles, but not acting on any! Sure enough, relaxing the rule will lead to increased competition in the medium term, especially for incumbents like Jet Airways and Indigo. But that cannot be a bad thing. The rule is utterly irrational and serves no purpose. It cannot be a safety issue, as surely lives are as precious on domestic routes as international routes. And the longer term benefits of flying overseas including lower tax on fuel, improved utilisation of aircrafts, reduction in operating costs and the establishment of an international presence, will help build stronger Indian carriers with stronger balance sheets. It is also pertinent to note that all the carriers from the Gulf and Singapore also rely heavily on recruiting Indian pilots and cabin crew. If startup carriers from the Middle East can fly in with Indian crew, then surely startup carriers from India can fly out. Also business should be left free to take its own decisions. It is no different from saying that startup companies should be allowed to export for five years. Equally bad is that Ashok Gajapathi Raju, minister, civil aviation, always sounds as if he is stuck in a time warp. He mouths the same slogans and homilies that aviation ministers have been uttering for the last 30 years. Compare his statements with what Madhav Rao Scindia, as aviation minister under Rajiv Gandhi, said and they are not different! Earlier governmens had tried it all. They have appointed top rate managers from the private sector like Yogi Deveshwar as managing director at Air India. And best chairmen were appointed like Ratan Tata at Air India and Rahul Bajaj at Indian Airlines. But inspite of all this experience, Raju, like all before him, has promised to make Air India profitable again, despite H40,000 crore losses. Contrast this with Vijay Mallya’s Kingfisher losing H9,000 crore including interest on loans! In the case of all radical governments, from Margaret Thatcher to Ronald Reagan, changes were brought about in short periods of time. Manmohan Singh too brought sweeping changes as finance minister – for which he is still being praised – within days of being sworn in! Why can’t pm Modi do the same, not just in aviation, but in every other field? It’s high time the government stops paying lip service and take decisions for the benefit of industry and the economy. Or else, we will still be waiting for change till the next elections. u u9u MAY 9 -2 2 , 2 016 [email protected] Editorials B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d The ‘disclosure’ conundrum While disclosures are more than welcome, they should be such that they help in taking investment decisions D isclosures are invariably good; more so, in the investment world, where it can help investors to make the right decision. However, what happens when disclosures, which serve practically no purpose, are forcibly extracted? Take the case of the latest norms, which came into force from 1 May, where the mutual fund industry has been asked to disclose to its unit-holders, the names of employees, who are drawing annual salaries of more than H60 lakh per annum. The objective is to let the investors know how much money amc employees are making. One fails to understand how this would help investors to take investment decisions and in what way this would benefit them. sebi, apparently, is confused over the issue. One invests in mutual fund schemes to generate higher and better returns. The normal practice is that one invests in the fund that, one believes, will give higher returns over a period of time. Now, if the fund has given higher returns, how does it matter what salaries the fund managers have drawn, as these returns are given only after the salaries have been paid to the fund managers and other employees of the amc. Does sebi think that the amc, which charges the least fees, is better equipped to manage the funds? Such information elicited from amcs serve little purpose. A fund manager who manages X amount may be drawing Y as salary. On the other hand, a fund manager managing 10X funds may be drawing 2Y salary. However, the way sebi has asked amcs to disclose the information seems to imply that the person who is managing X is doing a better job. Instead, sebi should ask mfs to give other information – such as the amount an average fund manager has managed in the previous year and the kind of returns he has generated, as also the risks he may have taken. Salary figures, without other relevant information, do not serve any meaningful purpose. Right now, the mutual fund industry is disturbed by the fact that it has been asked to disclose this information. But, of course, this is more of a knee-jerk reaction. One will soon get used to this and, going forward, this may not be the information many investors would seek. Nowhere in the world have asset management companies been ask to disclose details of salaries being paid to a company secretary or a member of the support team. In some of the developed countries, voluntary disclosures do exist, about the fund managers’ remuneration but, even there, the members of the support team are spared. In India, historically, under the Companies Act, we also make disclosures about salaries being paid, on the ground that ordinary shareholders have a right to know how much the company they own is paying. But it is not clear how many shareholders even know what salaries are being paid? Nor do they make investment decisions based on the salaries drawn by the top management. What investors want is information on the growth of the companies; and those companies, which report higher growth, become investors’ favourites. This should be the case with amc s too. Also, investors in a mutual fund do not really have the same rights legally, as the shareholders of a company. While sebi wants more disclosures and transparency, even two decades after the industry has been opened up for the private sector, we still do not know how many unique investors in mutual funds there are in the country. In the era of technology and kyc, this basic information should be handy. Instead of giving this basic but important information, which can help the industry to grow, sebi is going after disclosures which are meaningless. Recently, the government of India had disclosed the details of it payers, along with the income slabs they fall into. Similarly, it’s high time sebi disclosed the tally of unique investors in the country and which part of the country they come from. While amcs are being asked to disclose the salaries of their staff, the same rule is not being applied to insurance companies and even the pms industry. Shouldn’t there be equal provision for disclosures for all asset classes? While disclosures are more than welcome, they should help in taking investment decisions rather than burdening investors with information that is not relevant. u u 10 u MAY 9 -2 2 , 2 016 [email protected] Listening Post B U S I N E S S I N D I A ◆ T H E M AG A Z I N E O F T H E C O R P O R AT E WO R L D Floodgates open Integrated approach Investors/bankers are quite enthused over the recent draft paper, involving the issue of licences to set up universal banks. While Raghuram Rajan has fulfilled his earlier promise of permitting bank licences to be virtually on tap, bankers feel that the high initial capital requirement of R500 crore will see more companies tapping the capital markets soon. Some they feel are likely to tap the markets in 2017 include Ujjivan, Dhanlaxmi and NBFC KU Finance. Some payment banks could also be looking at shoring up their capital, by accessing capital markets soon. Boost in value Abhay Soi has a reputation for turning around hospitals. After uplifting Delhi-based B.L. Kapoor Hospital, Soi has been managing Mumbaibased Nanavati Hospital over the last two years. Based in the suburbs, this hospital has seen marked improvement after Soi took active interest in it. Rumours are that Soi is now contemplating raising R500-700 crore from private equity investors. Given the rich valuations received by Hyderabad-based Quality CARE, a group which was earlier in the year acquired by Dubai-based private equity group Abraaj at an estimated valuation of about R1,700 crore, analysts expect a similar valuation for Nanavati Hospital too. Spreading wings Patanjali Ayurveda, Baba Ramdev’s R5,000 crore, FMCG empire, which sells everything from wheat biscuits to bars of soap, and from ayurvedic medicines to muesli, is planning to foray into the dairy business, to capture a share of India’s R40,000 crore dairy industry. According to reports, the company is setting up a dairy facility for cow’s milk in Ahmednagar, Maharashtra, and is in talks to set up facilities in other states too. On the other hand, dairy product maker Amul, is believed to be foraying into the biscuit segment and is test marketing the product in Gujarat. It is expected to eventually market the product on a pan-India basis. Paper, no more Century Textile & Industries, once considered a bell-weather stock on the BSE, is contemplating the sale of its pulp & paper division, says a banker. The division has two units – one, at Nainital in Uttrakhand and the other, in Bharuch, Gujarat, both of which produce pulp, writing paper, tissue paper and multi-layered packaging board. It accounts for roughly one-fourth of the company’s total income of R8,034 crore. In 2016-17, the division was the largest contributor to the parent’s EBIDTA (R192 crore in a total R517 crore). One of the reasons for the divestment, according to the banker, is to pare the company’s huge interest burden, which stands at R568 crore. After the divestment, the company will be left with the textile division, cement (where it has a significant capacity of nearly 13 million tpa) and real estate divisions. The problem, according to the banker, is not so much the valuation, but the task of finding the right buyer. Currently, save for TNPL, there are no other likely bidders, who would take more risks to raise capacities. u 12 ◆ 11 ◆u m AY ay 9 -2 2 , 2 016 M The Mumbai-based WestCoast group, which started its aquaculture journey way back in 1997 with a single shrimp hatchery in Gujarat, has emerged as an integrated player with a presence across the value chain from hatchery to farming and processing. The R600-crore company, growing at a CAGR of about 15 per cent in the last five years, is aiming to double its turnover in the next four years. It boasts three shrimp hatcheries (two in Gujarat and one in Karnataka) and does shrimp farming in Gujarat, Maharashtra and Karnataka, using the contract farming model. It also has three processing units (two in Surat and one in Kakinada, AP) with a total capacity of 18,000 tonnes per annum. Currently, it exports almost 98 per cent of processed shrimps to overseas markets such as the EU, the US and Japan. Besides, the company is also engaged in the trading of fish feed, where it represents a Thailand-based company in India. Lately, backed by 2,000 employees, it had also ventured into a path-break- ing project – the cage culture. The company started the practice last year at a 1,200-hectare water spread area at Varasgaon reservoir in Maharashtra. It breeds Tilapia and Pangasius species in this reservoir. The company plans to scale the project to 2,000 cages by 2018, which will provide it with the much-needed enlargement of its portfolio and help it enter into the potential domestic fish distribution business in future.◆ [email protected] Newscast G O V T. & P O L I C Y US keeps India on watch list The US has retained India on its priority watch list for lack of sufficient measurable improvements to the ip (Intellectual Property) framework, despite engagement on intellectual property protection and enforcement by the Indian government. DGCA releases draft guidelines In its efforts to regulate operations of unmanned flying devices like drones, which are increasingly posing challenge to regulators and personnel manning airspace, dgca (Directorate General of Civil Aviation) has come out with draft guidelines for civil use of such machines. B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d on cutting down greenhouse gas emissions. Fresh norms for PSU buybacks The Department of Investment and Public Asset Management (dipam) is likely to issue fresh guidelines this year for dividends, buybacks, bonuses and restructuring of state-owned companies after a notification, issued by the government, gave it wideranging responsibilities. EPF interest rate increased The finance ministry has agreed to increase interest rate on provident fund deposits to 8.8 per cent for 2015-16 from the 8.7 per cent decided by it earlier. The Central India could end up as importer of sugar India could end up as a net importer of sugar in 2016-17 (crop year). The current drought-like conditions are expected to reduce sugarcane yield, thus affecting sugar output in Maharashtra, the largest sugar-producing state in the country. Maharashtra, along with other states in India, has been badly affected by the El Nino weather conditions. Many small-scale sugarcane growers in the state are unable to cultivate the crop for the next sugar crop year that starts in October. Smallest coffee crop in 19 years Coffee production in India is set to tumble to a 19-year SC for setting up of bad loans panel The Supreme Court has asked the government to come up with a proposal for the appointment of a committee to look into the issues raised regarding bad loans and huge write-offs by public sector banks. The court was hearing a public interest litigation petition filed in 2003 by the Centre for Public Interest Litigation against hudco, which has since been widened to include rbi, banks and other financial institutions. Paris climate agreement to take time The government has sought time to implement the Paris climate agreement, saying it should not be done in haste and all countries should be allowed to follow their national processes. India has signed the deal along with more than 170 nations, marking a significant step that has brought together developing and developed nations for beginning work as against 645,000 tonnes in 2014-15. Imports in 2015-16 stood at 454,000 tonnes, compared to 442,000 tonnes in 2014-15. Drought may impact coconut production The prevailing drought conditions are likely to affect domestic coconut production, which is expected to fall by 5 per cent this year. According to the Coconut Development Board, the estimated figure of production in 2015-16 crop year (July-June) would be 19.44 billion nuts, against 20.44 billion nuts procured in 2014-15. Cotton output seen at 34.1 million bales Production of cotton for the 2015-16 season (which began on 1 October) is estimated to be lower at 34.1 million bales (of 170 kg each), according to the Cotton Association of India (cai). For 2014-15, the cotton output stood at 38.28 million bales. Centre to release pulses to check price rise Board of Trustees of epfo (Employees Provident Fund Organisation) had decided on 8.8 per cent even earlier, but the finance ministry had approved only 8.7 per cent interest on pf deposits citing lower earnings. Labour minister Bandaru Dattatreya announced the decision to raise interest rates on the day employee unions had called nationwide protests against fixing interest rates lower than the 8.8 per cent decided by the retirement fund body epfo as well as 8.75 per cent paid for the previous fiscal. low due to dry weather. The output will decline at least 30 per cent in the harvesting season starting from October. Coffee crop is estimated at 245,000 tonnes – the lowest since 1997-98 – according to Coffee Board data. Natural rubber output falls Natural Rubber production in 2015-16 has dropped by 13 per cent, while imports are up by 3 per cent, says the Rubber Board of India. The total rubber production in 2015-16 was 563,000 tonnes, u 12 u MAY 9 -2 2 , 2 016 The government has decided to release 10,000 tonnes of the staple, mainly tur and urad, from the buffer stock, to ensure its availability at reasonable prices. The decision comes days after the Wholesale Prices Index reported close a to 35 per cent rise in the prices of pulses. BBB to start selection of PSB MDs soon The newly-constituted Bank Board Bureau ( bbb) will soon start the process of selection of managing directors for public sector banks, a task handed out to it by the government for fair and transparent selection of top level banking positions. Besides helping the government select the heads of public sector Newscast B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d banks, the bbb is also tasked with helping lenders in the capital raising plans. India appeals against WTO solar ruling The government has appealed to the World Trade Organisation’s highest court – the appellate body – to dismiss a lower panel ruling that effectively struck down the government’s local content requirements for solar cells and modules for promoting renewable energy following a dispute raised by the US. Dumping duty on Chinese tyres called for The Automotive Tyre Manufacturers Association (atma) has renewed its call for imposition of antidumping duty on tyres from China, which are flooding the Indian market. “The government needs to take urgent measures to halt the sharp surge in imports of these cheap tyres,” said K.M. Mammen, chairman, atma. “Tyre manufacturers in India have made major investments towards greenfield and brownfield projects for the manufacturing of stateof–the-art radial tyres, but indiscriminate imports from China are queering the pitch for domestic manufacturing”. Exports fall 16 per cent in 2015-16 Exports have fallen by 15.85 per cent in 2015-16 to $261.13 billion, from $310 billion in 2014-15. It stood at $314 billion in 2013-14. The Commerce Ministry said the continuous fall was due to the global slowdown in trade. R E G U L ATO R S Peer lending under regulation soon The Reserve Bank of India (rbi) has said that it will soon come out with a concept note on peer-to-peer lending (p2p) and the contours of its regulations will be finalised in consultation with market regulator, Securities Exchange Board of India. p2p lending is the practice of lending money to individuals or businesses through online services that match lenders directly with borrowers. p2p lending has been engaging the attention of financial sector regulators globally for quite some time. Level playing field sought for high frequency trades sebi has sought an explanation from the National Stock Exchange of India (nse) on a report by the regulator’s constituted expert panel, which had recommended action against the exchange for violating norms of fair access. The issue first came to light when a whistle-blower wrote to the regulator, alleging the nse’s systems were being misused, and that some people consistently enjoyed advantages to the detriment of others. TRAI for auctioning entire 70 MHz The Telecom Regulatory Authority of India (trai) has reiterated its views on auctioning spectrum in the 700 mh z band, suggesting the Department of Telecommunications (DoT) put the entire available spectrum under the hammer. The DoT had asked trai to reconsider its recommendation regarding SEBI to seek help to frame rules for HFT sebi plans to hire an external agency to advise it on ways to mitigate risks arising from the increasing use of high frequency trading ( hft) in the stock market. According to data available with sebi, the turnover from hft, as a percentage of overall turnover in the cash equity segment, has gone up from 25 per cent in 2011-12 to 42 per cent in 2015-16. Telcos accused of running cartel To prevent possible manipulations in trading activities, sebi has said that there should be a level-playing field for high frequency trades and cautioned that strict action will be initiated against violations. SEBI seeks NSE’s reply the auctioning of the entire available quantity of 70 mh z spectrum in the 700 mh z band. trai has told the Supreme Court that telecom companies were running a cartel with scant care for customers facing the problem of call drops. The regulator also told the apex court that the firms were not upgrading infrastructure to ensure disruption-free calling and justified its decision to impose a penalty. CO R P O R AT E S First small finance bank kicks off operations Jalandhar-based Capital Small Finance Bank, India’s first small finance bank, has commenced operations, initially with 10 branches. The bank has been set up by converting the erstwhile Capital Local Area Bank. It was one of the 10 applicants to be given approval for setting up small finance banks by the Reserve Bank of India in September last. Reliance Jio cable gateway opens in Chennai Reliance Jio has set up its own gateway in Chennai as part of a new undersea cable consortium that includes Sri Lanka’s Dialog Axiata, the UAE’s Etisalat, Oman’s u 13 u MAY 9 -2 2 , 2 016 u L A N D M A R K S u Appointed Pratyush Kumar, president, Boeing India, as chairman, American Chamber of Commerce in India. u Silvia Tallon, as Reebok India chief. u Sunil Kumar Thakur, as country manager, bmc Software India. u Kingshuk Basu, as new ceo, Conscious Food. u A shok L avasa (ias: 1980), as secretary, department of expenditure, ministry of finance. u R ajeev Sharma , as chairman & managing director, Power Finance Corporation. u Omantel, Malaysia’s Telekom Malaysia and the UK’s Vodafone. The consortium’s 8,100-km cable system has a landing station in Chennai, operated by Reliance Jio and another one in Mumbai, operated by Vodafone. HDFC to divest stake in insurance arm Housing Development Finance Corporation ( hdfc) has said it intends to sell up to 10 per cent stake in its life insurance arm by way of an initial public offer. hdfc holds 61.3 per cent in hdfc Standard Life Insurance Co at the moment. It also said that it intended to retain the life insurance arm as its subsidiary even after the public offer. Power PSUs to raise funds through bonds Power sector companies ntpc, Neyveli Lignite Corporation, Power Finance Corporation, Power Trading Corporation and Rural Electrification Corporation will launch masala bonds worth $1 billion in the UK to fund renewable energy projects. Masala bonds are rupee-denominated debt instruments issued to overseas buyers. u Businessmen in the News B u s i n e s s I n d i a u t h e mag a z i n e o f t h e c o r p o r at e wo r l d A irtel Business and gbi, a global service provider that owns and operates a multilayer carrier neutral network connecting the world to the Middle East, have announced a strategic partnership which will increase Airtel’s direct reach to multiple new countries in the Middle East and will offer gbi’s partners better connectivity. “We are committed to providing the best in class service experience to our customers in the region and globally. This new partnership with gbi is a significant step in that direction. gbi being a key network asset for the region will not only improve our customers’ experience and reach but would also enable gbi’s customers to experience a seamless extension on the Airtel global network spanning across 50 countries across five continents,” said Ajay Chitkara, director & ceo, global voice & data business, Bharti Airtel Ltd. The partnership is in line with the long-term strategy of Airtel Business, considering the long-term potential for the Middle East market. u S audi Aramco, Princess Nourah University (pnu) and Wipro Arabia Limited, a subsidiary of Wipro Limited, a leading information technology, consulting and business process services company, recently inaugurated the Kingdom of Saudi Arabia’s first all women Business & Technology Park. The project is expected to create nearly 21,000 jobs for Saudi women over a period of 10 years. “Wipro has always extended support to the cause of women empowerment and it is our endeavour to foster an environment that encourages and enables more women to participate in business and tap their leadership potential,” said Azim Premji, chairman, Wipro. “We are happy to be a partner in this initiative which strongly aligns with our values”. The park will be developed in the iconic pnu premises, and will include entrepreneur incubators, daycare centres and a one-stop co-ordination centre for government transactions. u A fter a decade since its inception, Parle Agro’s Appy Fizz has been repositioned as a very bold, memorable and a cult brand. It has also associated with Priyanka Chopra as its new brand ambassador who comes on board to highlight the brand values of the new Appy Fizz. “Today consumers are increasingly becoming conscious of what they are consuming and Appy Fizz has always maintained an aspirational imagery. Keeping this in mind, we have repositioned the brand to up its attitude and become edgier, bolder and sexier! Priyanka as a brand ambassador seamlessly fits this persona. We strongly believe that this collaboration and the new look of Appy Fizz will help reinforce the drink’s command and remain a leader in what will be an approximately 3000cr fruit-based carbonated category in five years,” says Nadia Chauhan, jmd & cmo, Parle Agro. The new image is personified with a new campaign imbibing the values of being mysterious and intriguing, exuberating confidence and the right attitude which is highlighted in its visual identity, communication and packaging design. u u 14 u M AY 9 -2 2 , 2 016 h &m, the international fashion retailer, known for fashion and quality at the best price in a sustainable way, celebrated the grand opening of its 4,000th store across 61 countries at dlf Mall of India. “This is truly a landmark moment for h&m, to have the 4,000th store launch in India, the biggest flagship that the country has seen yet, at a good location. We are determined to bring a unique fashion experience with every store opening and are confident that our customers will enjoy shopping at h&m in dlf Mall of India,” said Janne Einola, country manager, h&m. Spread over 37,000 sq ft, the new location has four floors, with each floor dedicated to apparel and accessories for ladies, men, teenagers and children respectively. The flagship will also feature sections for lingerie, h&m Sport, h&m Mama (for expecting mothers) and a plus-size collection, h&m+. u Businessmen in the News B u s i n e s s I n d i a u t h e mag a z i n e o f t h e c o r p o r at e wo r l d G lobal shipping and logistics firm Maersk, which has already invested about $800 million in India, is looking at expanding its footprint in the country. “We are keen to invest and to grow. We invested $1 billion in acquiring a group of 11 ports based in Spain... that is illustrative of our appetite for growth... We have just announced an $800 million investment in Tangier... We are keen to do something like this over here,” said Julian Michael Bevis, senior director, group relations, South Asia, Maersk Line India Pvt Ltd. India, especially with its recent focus on infrastructure, is a strategic market for the group and it is scouting for ‘strategic opportunities’ at the right time with a market driven tariff regime, said Bevis. Also, it was for the first time that the government was so keen to address the problems of the private players, investors and others. u improving life for the communities we serve and by promoting management of an individual’s health and wellness,” said Mohammad. “The two organisations also share a common interest in providing coordinated, high-quality healthcare for their patients, whether they are residents or visitors. This pilot gives us an unprecedented opportunity to better understand how we can coordinate the continuity of care for these patients and dramatically improve their health outcomes – contributing significantly to their increased health and wellness and making a positive difference to the health system as a whole.” This agreement is viewed to be significantly beneficial in view of the rising burden of chronic disease in both countries, and will enable transparent and seamless healthcare delivery in both countries. u funding and aims to impact people not only in India but also Africa and South East Asia. In a short span of time, the company backed by its packaged solutions, has managed to run 14 projects involving a total funding raising of around `1.4 crore. “The market in India is still unorganised and the very concept of crowd-funding is nascent. At FuelADream, we are focussed on the developing markets and look to both disrupt the traditional ways of raising funds here and create an alternative mode of funding,” says Ranganath Thota, founder & ceo, FuelADream.com, which raised $250,000 in an initial round of funding from individual investors. u A N o doubt online travel agencies have made travel planning much more convenient. However, often standard travel packages offered fail to meet our personalised needs and expectations. In an attempt to bridge this gap, the New Delhibased Trans India group has launched a travel portal, Bigbreaks.com recently. Through this online venture, the 25-year old group which owns two successful brick and mortar travel entities, Trans India Holidays and Trans World Travels, offers customised travel packages within India and from India to exotic international destinations. Bigbreaks.com has begun as a b2c portal, but is soon going to be launching its b2b services as well. Also, keeping pace with the increasing usage of mobile technologies, the company has recently launched its Android App. “Having a robust brick and mortar presence to support online, allows us to provide a level of customisation that no other online travel site can provide. This will assist clients seamlessly when it comes to requests for visas and such other ancillary services,” says Kapil Goswamy, ceo & managing director, Trans India group, which is looking to double its revenue to `200 crore during the current fiscal. u pollo Hospitals and the Ontario, Canada-based William Osler Health System have signed an historic MoU, formalising a unique partnership between the two organisations that aims to positively impact the health and wellness of the patients they serve. The agreement, signed in Delhi recently by Anupam Sibal, senior consultant and group medical director of Apollo Hospitals and Naveed Mohammad, vp medical affairs, William Osler Health System and lead physician of Osler’s Global Health Program, brings together two leading healthcare organisations in efforts to improve health outcomes across the world. “We share a vision of C rowd-funding is becoming an increasingly popular way to raise money for innovative ideas and social causes. After showing an exponential growth in the US and the EU in the last few years, the $34 billion global market for crowd-funding is making its way to Asia. Incorporated in June 2015, Bangalore-based FuelADream. com is a crowdfunding platform and marketplace for people and organisations that aim to raise funds for creative ideas, causes, charities, events and community led activities. However, the initiative has recently been focussing on the ideas and charities segment of crowd- u 15 u M AY 9 -2 2 , 2 016 Visiting B u s i n e s s I n d i a u t h e mag a z i n e o f t h e c o r p o r at e wo r l d L ast fortnight, sap, the €20.8 billion enterprise application software giant, celebrated its 20th anniversary in India in style. It announced its apj (Asia Pacific Japan) Q1 financial results from India instead of its apj headquarters in Singapore. Explaining the move, Adaire Fox-Martin, president, sap, Asia Pacific Japan, said, “To acknowledge sap ’s 20th anniversary in India and the contribution of the 6,500-strong India Labs organisation in particular, who have D anish wind turbine blades maker lm Wind Power commissioned its second manufacturing facility in India at Halol near Vadodara with an investment of €25 million (about €190 crore). “We are very optimistic about the growth of the wind energy sector in India with the government setting a target of 60 gw by 2022. We have over 20 years of experience of operations in India,” said ceo Marc de Jong. With the commissioning of the new plant, lm Wind Power’s total installed capacity in the country has increased to 1.6 gigawatts (gw) per annum, which includes 1 gw from its existing facility at Dabaspet in Karnataka. Buoyed by the government’s emphasis on renewable energy sources for generating electricity, the company has set an ambitious revenue target of €1,200 crore for 2016 against €760 crore in 2015. u M contributed not just to sap ’s success but to customer outcomes. We have huge intellectual property here. This is an opportunity for them to engage with the customer-facing field team which is at the other end, thereby helping them understand the outcome of what they develop here, their little role and how that role contributes to creating the whole customer outcome.” apj notched revenues of €704 million, contributing 15 per cent of sap ’s global revenue of €4.7 billion in Q1. sap surpassed €3 billion in revenues in apj in 2015 due to strong growth in cloud and software revenue. u G ermany-based ceramics company Villeroy & Boch is eyeing the Indian market. The company will start selling its products online in India in the next 12-18 months. Set up in 1748, Villeroy & Boch, sells bath & wellness and tableware products. It has been operating in India through a joint venture arrangement with Genesis Luxury for the past three years. “We are considering ondelez India, part of Mondelez International Inc which makes Cadbury chocolates, recently inaugurated its plant at Sri City in Andhra Pradesh. This is its seventh plant in the country. This is the largest facility in the Asia Pacific region and will produce 60,000 tonnes of Cadbury Dairy Milk Chocolate. Daniel Myers, executive vice-president, integrated supply chain, Mondelez International, said the facility, apart from catering to domestic demand, will also export products to the Asian market once all phases complete. “We have already invested in 40 efficient and flexible manufacturing ‘Lines of Future’ globally and are building our ‘Sites of Future’ at strategic locations like Sri City to accelerate growth around the world.” Maurizio Brusadelli, executive vice-president and president, Asia Pacific, Mondelez International, added: “India is a priority market for us and we continue to invest in our brands, routes to market and people to drive sustainable growth.” u the option of selling online in India, and will do so in 12-18 months, or maybe earlier,” said Nicolas Luc Villeroy, head of the tableware division of the company and the seventh generation member of the Villeroy family. “We are analysing the two options of selling through our own Website and through other online companies, and the better one would be to go with specialised portals u 16 u M AY 9 -2 2 , 2 016 A ndhra Pradesh Chief Minister N. Chandrababu Naidu last fortnight inaugurated Japanese automaker Isuzu Motors’ new `3,000 crore factory at Sri City in Chittoor. It rolled out Isuzu’s first vehicle, the new generation Isuzu D-Max V-Cross – which is India’s first adventure utility vehicle, “India is a key part of Isuzu Motors’ global growth strategy. This new plant in India will not only cater to the requirements of the growing Indian market, but in future it will also serve as a key manufacturing hub for Isuzu’s global operations,” said Masanori Katayama, president, Isuzu Motors. The initial production capacity of the plant is 50,000 units per annum which can be scaled up to 1,20,000 units eventually. u here.” Contrary to Europe, he said, the actual traction of the brand would not be strong enough to attract consumers directly. “It’s a new market and it will make more sense to go with a partner who is able to attract people who are not familiar with the brand.” Villeroy said the company is looking at developing other channels of distribution in India besides its own three stores. u Visiting B u s i n e s s I n d i a u t h e mag a z i n e o f t h e c o r p o r at e wo r l d C isco is gearing up for major transformations in talent acquisition and leadership development. “hr is undergoing a massive change. Today, companies must differentiate themselves in order to effectively compete for talent. Cisco India is one of our leading centres, where innovation forms the basis of everything that is done. Our India centre is one among those leading when it comes to patent filing – Cisco was issued 1,100 patents globally, of which 100 were from India in 2015. Our global ‘Time To Give’’ programme, under which employees donate 40 hours of their work-time annually to charity, has seen the highest participation from India. This shows that the team at the India A dobe recently held its Symposium 2016 in India. One of the main topics discussed was the A mazon’s latest device, the Kindle Oasis, was recently launched in India. Kathryn Abel, principal product manager, Amazon, was in the country last fortnight to kick-start sales. “We have grown 200 per cent year over year in India and the growth is driven by three things – Book Selection, Kindle Unlimited and Kindle Direct Publishing. We have over 3 million books in the Kindle India store in the past 3 years. In comparison, the US Store has been around for over 7-8 years and they have 4.4 million books, of which centre is passionate about giving back to the community,” said Francine Katsoudas, senior vp and chief people officer, Cisco Global, who was in the country recently. About Cisco India’s effort to hire and retain female talent, she said, “It is an unfortunate industry trend that many women end up leaving the workforce midway through their careers. Under its initiative ‘Project Athena’, Cisco India has been very proactive in following up with female employees who take breaks for various reasons, helping them with their return to work and prioritising them for different roles. We also have programmes available for early-career women to accelerate their path to promotion.” u importance of being an experience-centric business in the digital era and how transformative digital strategies can help brands stay ahead in India’s highly competitive market, and win domestic and global customers in its mobile-first market landscape. “First came back-office software, followed by the next wave of front-office technology that helped business streamline data to better interact with customers,” said Paul Robson, president, Adobe Asia Pacific. “Now, we see the arrival of the third wave of enterprise software, making possible fundamental changes to how businesses deliver customer experiences. Adobe platforms are the powerful enablers helping companies deliver personalised, compelling and connected customer experiences at each relationship touchpoint, from Websites and social networks to mobile apps, and all the way through to real-life transactions and interaction.” Adobe also launched its new Adobe Digital Index report, Best of the Best India, at the symposium. u a million has come in the last year. India is really on track to catch up to the same or similar selection to the US,” she said. The device is currently available on the Amazon India marketplace at `23,999 (Wi-Fi) and `27,999 (WiFi+3G). The company has also made an improvement to the Indian payment method wherein customers can now directly purchase a book from their Kindle devices using the payment methods saved on their respective accounts. u u 17 u M AY 9 -2 2 , 2 016 L os Angeles Tourism & Convention Board ( latc), president & ceo, Ernest Wooden Jr was in Mumbai recently to announce the latc’s Indian representation by Sartha Global Marketing. “We look forward to welcoming more Indian travellers to LA which will help us achieve our goal of reaching 50 million visitors by 2020,” said Wooden. In 2014, 92,000 Indian travellers visited LA, accounting for nearly $73 million in direct spending. Under Wooden’s leadership, Los Angeles has enjoyed a record-breaking 45.5 million visitors in 2015. Tourism is a leading industry in Los Angeles, supporting 464,000 jobs and contributing more than $19 billion in visitor spending to the local economy and $30.6 billion in local economic impact. Wooden was here to sell the many charms of LA, and will build awareness among tour operators and potential visitors. While LA remains home to Hollywood and tv stars, it also boasts of more cultural institutions than any other major city in the US. It has stunning beaches, picturesque mountains and great weather. The shopping can be both, eclectic retail and highend fashion. “The dynamic nightlife along with diverse culinary options makes LA a must visit, the LATCB would also facilitate and help Indian movie makers get the requisite permissions and access to the desired shooting locations,” said Wooden. u Business Notes B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d Seeking sops Bauxite miners/exporters demand duty exemption to achieve level playing field I ndependent bauxite ore miners and exporters have urged the government to exempt the aluminium raw material from export duty. Though the export duty on bauxite was reduced by 5 per cent to 15 per cent in the last Union budget, the duty continues to be high, making Indian exports uncompetitive in global markets. The average price of bauxite in the international market is in the range of $26-30 (f.o.b), whereas Indian bauxite is priced at $32-35 due to the 15 per cent duty levied on the ore. It is pertinent to note that, in the last budget, the government had exempted low grade iron ore and chromium ore from the export duty of a uniform high level of 30 per cent. “In the last budget, customs duty on export of iron ore lumps and chromium ores was reduced from 30 per cent to ‘nil’ but the same on bauxite was only reduced from 20 per cent to 15 per cent,” says C.K. Joshi, chairman, Gujmin Industry Association, the representative body of mineral excavators in Gujarat. “This relief is too little, too late, to rejuvenate the bauxite export industry, which is already battling headwinds from the meltdown in the global commodity markets. Therefore, customs duty on export of bauxite ore should be reduced to ‘nil.” “The reduction in export duty is inadequate,” feels Vijay Kalantri, president, All India Association of Industries (aiai). “Bauxite continues to attract heavy customs duty and, as a consequence, the price of Indian bauxite is not competitive in the global market. This has resulted in a decline of nearly 11 per cent in exports and thus adversely impacting several small- and medium-sized enterprises engaged in mining, processing and exporting of bauxite”. u 18 u M ay 9 -2 2 , 2 016 Disadvantage Kalantri is of the view that the authorities should relook into the issue as the bauxite, which is being exported is primarily nonplant grade, low-density bauxite, which cannot be used in local refractories and is mined from the west coast of the country. Also, domestic aluminium producers refuse to source material from the west coast even to tide over their rare and temporary raw material disruptions and so from a domestic point of view, this bauxite is waste-ore and hence should be allowed to be exported at nil duty. Over the last 10 years, small mine owners and exporters have taken the initiative to mine and export these inferior ores and have succeeded in developing a sustainable bauxite industry. It now generates direct and indirect employment in the mining sector of more than 50,000 labourers only in Gujarat and Maharashtra. China is one of the world’s largest consumers of bauxite. Being resource-poor, it needs to import bauxite for its huge quantities of aluminium requirements. Also, Chinese refineries are programmed to use a variety of bauxite combinations regardless of its quality, energy potency or its consequence on the ecosystem. Indian bauxite comprises only 14 per cent of Chinese bauxite import requirements and is on a weaker wicket, as compared to other competing countries, mainly on account of a disproportionate export duty and dwindling quality. China also imports bauxite from Malaysia, Australia and Guinea, which levy nil duty on the ore. Australia has increased its bauxite exports to China by 27 per cent from 15.04 million tonnes in 2014 to 19.14 million tonnes in 2015, while Malaysia has increased its exports to China by 700 per cent – from 2.82 million tonnes in 2014 to 22.36 million tonnes in 2015! India has 3 billion tonnes of bauxite reserves. With about 2 million tonnes of annual aluminium production and remote chances of further significant addition in production, due to the subdued price trend and huge cost involved, the known Business Notes B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d bauxite reserves are estimated to last for more than 300 years. Production of one tonne of aluminium normally requires 6 tonnes of bauxite ore. More than 80 per cent of India’s bauxite reserves are located in Odisha and Andhra Pradesh, which explains why nearly all of the integrated alumina and aluminium plants with copious captive bauxite reserves are situated in the east and central regions of the country. The west coast of India is peppered with non-contiguous deposits of bauxite, none of which have the quality or the critical mass to support an alumina refinery or an integrated smelter. Hence, the government should bring down the duty to facilitate exports of these deposits, says aiai in a statement. However, the domestic aluminium industry doesn’t subscribe to this view. According to the Aluminium Association of India, it won’t be an appropriate move to allow exports of bauxite ore without any checks. Instead of exporting raw material, there should be measures to convert them into semi-finished and finished products indigenously and thereafter export them. “These are our natural resources and we should be prudent in using them. Moreover, we should focus on value addition that is something the government is also promoting under its ‘Make in India’ initiative,” says Abhijit Pati, coo, Vedanta Aluminium Ltd. u AR B IND GUPTA [email protected] Textiles Trying times E xports of cotton yarn from the country have been languishing for the last couple of years. The average monthly exports of the commodity have plunged by almost 29 per cent to the current level of about 100 million kg per month, from about 140 million kg per month two years ago. China, whose share in the Indian cotton yarn exports accounts for about 48 per cent, has seen its imports from India coming down considerably, ever since it decided to end its three-year-long programme to stockpile raw cotton. With the Chinese government’s decision to offload its raw cotton reserve stock under its new policy in April 2014, spinning mills there have access to cheaper cotton from the local market, thus reducing their dependence on imports. Besides, China has been moving out of the upstream products due to rising production costs. The share of China in Indian cotton yarn exports has come down to about 27 per cent. India exports about 28 per cent of its total cotton yarn production of, say, 351 million kg per month (installed capacity of 380 million odd kg). As if that was not enough, in 2013-14, the Indian government decided to withdraw the export incentives (2 per cent incremental export incentive, 2 per cent interest subvention and 3 per cent focus market incentive) provided to textile items. As these incentives were withdrawn one after the other, cotton mills found it difficult to compete in global markets, where one of its major competitors, Pakistan, is enjoying zero duty accesses (as against 6-12 per cent duty earlier) to the EU after it signed a trade agreement (gsp-plus status) with the 27-nation bloc in January 2014. As a consequence, cotton yarn exports from India slipped u 19 u M ay 9 -2 2 , 2 016 to below 100 million kg per month during 2014-15 and the trend continued through the recently concluded fiscal year of 2015-16. India exports cotton yarn to China, Bangladesh, Sri Lanka, the EU, the US and Vietnam. It may be noted that India and the EU are also negotiating to enter into a Free Trade Agreement (fta). The proposed agreement (between India and the EU) which could have a multiplier effect on the overall exports of textiles and garments (has the potential to more than double the exports of garments to the EU in a short period of three-four years) has been pending for a long time, even as the agreement has undergone more than a dozen rounds of negotiations between 2007 and 2013. Surplus “Since our competitors are enjoying duty concessions, we need to bring back the exports incentives that our cotton yarn exports would get a couple of years ago,” says K. Selvaraju, secretary general, Southern India Mills Association. “Without a level playing field, it is difficult to increase exports and hence we urge the government to look into the matter on a priority basis”. The association has already made representations to the Union government, stating that, unless measures are taken quickly and the exports Business Notes ramped up, the entire domestic cotton spinning sector will have to face a tough situation. The recent decline in cotton yarn exports has adversely impacted the country’s spinning industry, which has added massive capacity in the past few years, following various incentives announced by several cotton-growing states recently under their newly-announced textile policies. In order to woo investments, these states – Maharashtra, Gujarat, Madhya Pradesh, Rajasthan, Punjab and Andhra Pradesh – have come up with policies providing incentives such as interest subsidy ranging from 8-10 per cent, vat exemption, power subsidy, et al. In the last two years over 2 million spindles have already been added to the currently total spun yarn installed capacity of about 51.7 million spindles (cotton yarn capacity accounts for some 74 per cent of this). Besides, the spinning sector has invested over `85,000 crore under the Centre-sponsored Technology Upgradation Fund Scheme (since 1999), accounting for 31 per cent of total investments made in the industry, and created 18 million spindles additional spinning capacity. Though interest subsidy provided under tufs has now been completely discontinued for the spinning sector, the incentives by the state policies are more than compensating for that. In fact, the sector is expected to add at least 2 million spindles more in the next 12-24 months, even as the process is now seeing some degree of moderation. “There is definitely an over-supply situation in the industry at present,” says B.K. Patodia, chairman, gtn group of companies. “On the one hand, we are adding the capacity relentlessly, on the other, domestic consumption has not seen commensurate increase. On top of that, there is a decline in exports. All this has made conditions quite tough for the spinning industry which has been running on 70-80 per cent capacity utilisation at present”. Patodia believes that the situation has also worsened due to the fact that there have not been matching investments B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d taking place in downstream segments like weaving and garmenting, which continue to be the weak links in the textile value chain. Selvaraju is of the opinion that, unless the exports of cotton yarn are not brought back to the earlier levels of 140-150 million kg per month, it would be impossible for the domestic market to absorb the surplus capacity. The exporters in the last couple of years have diverted a large quantity of export surplus to the domestic market where the consumption stands at about 230 million kg per month. This, along with the overall increase in the capacity, has created a glut like situation, putting huge pressure on the yarn prices, which were seeing some improvement during the last three weeks, due to a surge in raw cotton prices, after a sluggish spell in the past. u AR B IND GUPTA [email protected] childcare On a role T he domestic baby and child care market has continued to gain momentum. In fact, the last few years have been quite eventful for this `10,000 crore market, which has expanded at a cagr of around 20 per cent for the last five years. Backed by the country’s changing demographics and lifestyle as also increasing disposable income, the market catering to children aged 0-4 years with products including toys, baby cosmetics, wipes, food, apparels and accessories/ merchandise, is well placed to maintain its impressive growth march going forward. Served traditionally by unbranded products, the market currently has brands like Chicco, Brevi, Combi, Lilliput, Mom N Me, Mothercare, Simba Toys, Johnson & Johnson, p&g, jl Morison, Fisher-Price, Hasbro, Infantino, Kiwi Baby, Peg Perego, Dorel Industries (Dorel Juvenile), and others. There are more brands which are planning to enter the fast-growing Indian market. u 20 u M ay 9 -2 2 , 2 016 “The market for baby care products in India has undergone a massive transformation in the last decade. Gradually, the market is getting organised. Even as there has been and unprecedented jump in the demand for various product categories, we have seen the entry of larger players who are trying to bridge the demand-supply gap both in terms of quantity and quality,” says Naresh Khatar, chairman and managing director of baby and mother care retail chain Me N Moms. The `150 crore retailer, which entered the domestic market way back in 1994 with a single store in Mumbai, currently boasts 60 stores across the country, with a major presence in western and south India. It is looking to double its revenue in the next three years and is planning to set up 30-40 more stores by the end of this fiscal year. Despite a strong offline presence, the company is at present generating 25 per cent of sales online. “The Indian baby care market is still in its infancy. The market is primarily confined to major cities. However, going ahead, we are expecting huge growth coming from geographical expansion to smaller locations. Overall, the Indian market presents huge potential,” states Amit Bagthalia, ceo, Safilo Healthcare, which recently entered the baby care market with its diapers and wet wipes under the brand name Champs. This Rajkot company (from the stable of a group with interest in manufacturing of papers, chemicals and mining & minerals) has invested `100 crore to set up a manufacturing unit (capacity: 750,000 pieces per day) in Morbi, Gujarat. After a successful launch in Gujarat, the company is in the process of expanding its presence to other states including Punjab, Haryana, UP, Uttrakhand and Himachal Pradesh. New players Under its healthcare vertical, Ajay Piramal-promoted Piramal Enterprises’ consumer product division is building up a product portfolio to tap the opportunities emerging in the fast-growing baby care market. Last year, the company acquired three-decade-old Little’s India, the country’s oldest baby Business Notes B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d care products brand. Little’s has a wide range of products (0-3 years) across six categories including feeding accessories, baby skin-care, baby grooming accessories, travel, baby toys and bath and bed time. “We are planning to broaden our present port-folio by adding more categories. We are looking to leverage our existing distribution network for expanding our presence in this new segment of business,” says Swati Joshi, assistant brand manager, consumer products, Piramal Healthcare. Last year, even fast-moving consumer goods company Dabur announced that it was setting up a new sub brand, Dabur Baby. The company said that it wanted to be a part of every segment of the country’s growing baby care market. Dabur, which already has a handful of products like Dabur lal tail, Dabur gripe water and Dabur janma ghunti, is aiming to increase its footprint in the sector with new introductions. Herbal healthcare major Himalaya Drug Company is also ramping up its baby care portfolio. A couple of years ago, the company, which already had products like Himalaya herbal baby massage oil, entered the baby diapers category by launching diapers enriched with a blend of natural ingredients like aloe vera and yashada bhasma, that form a protective anti-rash shield. “The baby care market is expanding at a brisk pace. The whole landscape has undergone a big change in the last decade or so and we expect these activities to progress unabated,” says Pankaj Shende, portfolio director (Jewellery and cbme) of ubm India which recently organised its fourth edition of cbme India 2016 in Mumbai. The global exhibition on child, baby and maternity products and services saw the presence of 104 exhibitors up from 80 exhibitors the previous year. Robust growth “India is one of the most promising markets for baby care products in the world. The high birth rate in India, coupled with the ever growing middle to upper income class will ensure that this industry keeps growing at a rapid pace,” says Rajesh Vohra, ceo, Artsana India, an Indian subsidiary of Italian health and wellness products major Artsana group, which entered the Indian market in 2010 with its premium baby care brand Chicco. The $1.4 billion company’s Indian operation has grown at a remarkable cagr of over 30 per cent in the last five years. The company, with a presence in India through 60 stores, is also evaluating the possibility of putting up a manufacturing unit in India. Global major Dorel Juvenile, a part of $2.8 billion Dorel Industries also forayed into India in partnership with Mothercare one and half years ago. The company, a worldwide leader in child safety mobility for home and on-the-go, has introduced its quality products (baby car seats, strollers, etc) under its brands such as Maxi-Cosi, Quinny and Safety 1st. The company is in the process of opening an office in India. “India is a rapidly-growing market and nobody can ignore it. We are currently assessing the market and are in the process of firming up our future plans which u 21 u M ay 9 -2 2 , 2 016 may include having some kind of manufacturing facility as well,” said Marcel van Delden, director, international business development, Dorel Juvenile. Singapore-based Oribel pte Ltd from the 30-year old Meiban group (one of the best molding and mold making companies in Singapore catering to sectors like consumer products, oil & gas, automobile, defence and juvenile products with 15 product sites in Singapore, Malaysia and China) is also planning to enter the Indian market with its high quality and innovative products such as child stools, convertible activity centres (tables) and chairs. “Our innovative products are well accepted in the US market and other markets. We are aiming to target the Indian high-end market. We are looking for the right kind of partner to enter this market,” states Cindy Goh Su Min of Oribel, which was participating for the first time in ubm’s cbme India event in Mumbai. Currently, the baby care market in India is driven by multiple factors. With robust gdp growth in the last decade, there is significant per capita increase in disposable incomes among consumers who are more willing to buy luxury goods, such as baby accessories and cosmetics. A booming organised retail scenario at the back of a surging e-commerce segment has provided the much-needed support to further invigorate the whole setup. Increase in urbanisation is also expected to boost the market growth considerably. Besides, India has the one of the largest populations of children in the world with more than 20 per cent of the global population of children in the age group of 0-3. All these factors make India one of the most attractive destinations on the global map. u AR B IND GUPTA [email protected] Government & Politics B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d EPF fiasco Three rollbacks leave government red-faced T he Modi government’s three successive rollbacks on Employees Provident Fund in the last three months have led many to wonder whether it really has the political will to push change. Conversely, it also made the salaried class suspicious of what it is up to. In the absence of universal oldage income and health protection schemes, epf is considered a life saver, particularly for the elderly and infirm entering the threshhold of retirement. Reducing this capacity through the proposed changes looked an unkind cut. Since its introduction in 1952, the epf has largely been a tax-free savings vehicle. Over the years, epf has expanded significantly and been instrumental in bringing individuals within the social security net. The epf has provided 3.7 crore subscribers a platform to save and invest in a risk-free manner, assuring them and their dependents a secure future. Being exempt from tax at the stage of deduction, deposit of salary, annual earnings and payout, the epf is popularly termed as an eee (exemptexempt-exempt) scheme. The announcement by finance minister Arun Jaitley in his budget speech to tax 60 per cent of the provident fund withdrawal from 1 April ignited protests by trade unions and created anxiety amongst crores of salaried employees. The move aimed to convert the epf into an eet (exempt-exempt-tax) scheme. But the protests forced the government to rollback the proposed amendment in the epf. Another decision which got flak and forced the government to beat a hasty retreat was the announcement restricting the withdrawal of the entire corpus of epf till the age of 58. epf subscribers were restricted to withdrawing only what they (the employees) - and not the employers – had contributed, limiting their access to their own savings in the Jaitly: causing suspicion among employees case of unemployment, and raising the retirement age from 55 to 58 years. By altering a norm in practice since inception, the political message that went out again was that government was suddenly taking away a huge portion of subscribers’ lump sum retirement benefit. The government was also forced to reverse yet another decision to lower the interest rate on the provident deposits to 8.7 per cent for 2015-16 from 8.8 per cent. Plugging inefficiencies The reason for taxing the epf was attributed to the need to bring parity between the National Pension Scheme (nps) and the epf. The government believed that this would push individuals towards pension security available throughout retirement rather than a lump sum withdrawal at the time of retirement. Some economists feel that the government should have instead considered extending epf tax benefits u 22 u M ay 9 -2 2 , 2 016 to nps in an effort to expand enrolment. Rather than forcing people to change their preferences, providing them with the freedom of choice would encourage better decisions and benefits. The political criticism of the move was based on the premise that making epf taxable and unattractive is bound to drive salaried employees to schemes such as the nps. It exposes people to market risks and the volatilities of the stock market, as the nps allows for investment in equityrelated schemes and the stock market. “In epf, there is a sharing of risk between the member, the fund manager and the government. In nps, all the risk has been transferred to the member, with the government and the fund-manager going scot free – a very unfair arrangement. Worse when seen in the context of the fact that all the investments are at the disposal of the government as nontax receipts through debt instruments or as a means to support the development of the capital market in furtherance of fiscal policy,” says Kalikesh Narain Singh Deo, mp of the Biju Janata Dal. The criticism against nps is that publicly-managed pension systems have an administrative cost lower than 2 per cent. Privately-run systems like nps, on the other hand, run up much higher administrative costs of maintaining and servicing individual pension accounts for each member. Added to this is the huge cost of buying an annuity plan – nearly 10 to 12 per cent in India. Most political parties feel that the government must instead focus its energy on plugging the inefficiencies of the epf. The epf is yet to make mobility of salaried employees easier. Change in employment, for instance, results in a change in epf number and accounts are not consolidated. This has led to a large number of accounts being inoperative. The answer is registering employees directly by epf and ensuring ‘one number-one employee’. The ongoing programme to do this was stopped mid-stream in 2004. u RA K ESH J OSHI [email protected] Government & Politics B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d Sugar daddy Amidst drought, Pawar makes his move T he move to impose a ceiling on sugar stockholding to curb rising prices has run into political opposition, with former agriculture minister and ncp leader Sharad Pawar threatening that cane growers will come out on the streets to protest if the government takes steps to depress retail sugar prices. This has put the Maharashtra unit of the Bharatiya Janata Party, which shook the monolith of the Congress-ncp clout in the sugar belt in western Maharashtra in the last assembly election, in a dilemma. The region accounts for 58 seats. With back-to-back drought years drying irrigation channels and ravaging cane fields, the sugar output in Maharashtra, the country’s biggest producing state, is likely to drop by 40 per cent this year. Sugarcane farmers have been badly hit and the ncp hopes to make a comeback by espousing their cause. Even sugar millers in the state are expected to take a hit because of low sugar recovery from the cane that is available. To bail them out, Pawar has proposed that retail prices should remain around H40 per kg so that mills can repay their debt as well as pay the cane price to farmers. As an aside, he maintains that this retail price will not hurt the consumers too. Retail sugar prices have been rising since October due to estimates of lower production at 25.6 million tonnes (mt) for 2015-16 marketing year (October-September) as against 28.3 mt a year ago. Retail prices crossed H40 per kg at the beginning of April compared with H30 per kg last October. At present, prices are ruling at H44 per kg, according to government data. This has presented the Modi government with a first-rate dilemma: how to balance its political interests in Maharashtra with that in the rest of the country? Sugar regulation In order to check the inflationary tendencies in sugar and to reduce hoarding by wholesalers and retailers, the Modi Cabinet recently felt an immediate need to bring the commodity within the purview of stock limits. It has empowered state and central agencies to impose stock limits and regulate supply, distribution, storage and trade of sugar to bring down sugar prices to a reasonable level by curbing unscrupulous trading. There has been a 37 per cent rally in sugar prices since last year. The Cabinet decision followed a proposal by the consumer affairs u 24 u M ay 9 -2 2 , 2 016 ministry seeking approval to empower state governments to impose stock holding limits on sugar traders to check hoarding and black marketeering. Recently, the All India Sugar Traders Association made a presentation before senior officials of the food ministry and the Prime Minister’s Office, proposing scrapping of the export subsidy and calling for stock limit of 1,500 tonnes for Kolkata and 750 tonnes for the rest of India. The stock limits on sugar traders were last imposed during 2009-2011. Despite being the world’s second-largest sugar producer, India is expected to harvest the smallest crop in seven years. Output will probably drop 7 per cent to 23.5 metric million tonnes in the year beginning October 1, from an estimated 25.3 mt this season. That would be the lowest since the 18.9 mt produced in 2009-10, as per Indian Sugar Mills Association data. Maharashtra’s production could drop below five mt from the 8.5 mt it has been producing. Domestic consumption is pegged at around 26 mt. This would result in India likely to become a net importer of sugar in 2016-17, with this development likely to support global prices that have already been rising this year. It would also give rival producers such as Pakistan, Thailand and Brazil the chance to boost shipments from their ports. The government maintains that India will have 30-31 mt of sugar available in 2016-17, including 7.3 mt of stockpiles from the previous season and that would be enough to meet demand. “There is therefore likely to be no shortage of domestically produced sugar in India,” a government spokesman recently said. Of course, the June-September monsoon rains are crucial to crops, including sugarcane. Rainfall is forecast to return to above-normal levels this year after recording shortfalls of 14 per cent and 12 per cent in the previous two years, according to the India Meteorological Department. But till then, Pawar and the politicians who dabble in sugar politics will have the field open to them. u RA K ESH J OSHI [email protected] Government & Politics B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d Freebie time UP polls beckon politicians with sops T he coming months will see the Centre showering a number of pre-poll sops on Uttar Pradesh, where assembly elections are due this year. Narendra Modi’s decision to launch the Pradhan Mantri Ujjwala Yojana (pmuy), which promises free lpg connections to five crore bpl families in the next three years, from Ballia in eastern UP was the first such event aimed at garnering support for the Bharatiya Janata Party. Under the H8,000 crore pmuy, the government aims to provide lpg connections to nearly 10,000 to 50,000 households in each Lok Sabha constituency across the country. Women in bpl households will be now able to replace their chulas – cooking stoves that use firewood or coal – with gas cylinders. The subsidy transfer of H1,600 per lpg will take place in the Jan Dhan account of the family’s woman head. During the launch function, Modi claimed that selecting Ballia district for the launch of the pmuy was not aimed at political gains in the upcoming UP polls. But party insiders admit that this ambitious scheme may indeed benefit the party in the run-up to the 2017 UP polls, particularly in the eastern region. With only 41 members in the UP assembly at present, increasing the seats in the House is essential for the bjp to increase its numbers in the Rajya Sabha to push its important bills in Parliament. Of the 403 assembly segments, around 80 constituencies fall in eastern UP but the bjp has only a dozen seats there. Most of the others were won by the Samajwadi Party (sp) in the 2012 Assembly polls with the Bahujan Samaj Party (bsp) coming in second. In Ballia district, from where the scheme was launched, the bjp has only one mla while sp holds five seats. In Ballia district, only 8 per cent of households have lpg penetration, one of the lowest in UP. The pm had also attacked previous governments for doing little for the poor in the state. The bjp holds 17 out of the 18 Lok Sabha constituencies in eastern UP – Azamgarh is held by sp supremo Mulayam Singh Yadav. As per the the bjp ’s calculations, at least 8,000 households in every assembly segment will get lpg connection under pmuy very soon. Courting the poor That means nearly 40,000 people (four members in each family on an average) in each assembly constituency will benefit from the scheme. These beneficiaries will be from the poor, backward caste and Dalit sections of society. lpg connections will bring a change in their daily life – and thereby improve the bjp ’s prospects. u 25 u M ay 9 -2 2 , 2 016 As of now, nearly 33 per cent households in UP have lpg connections and most of them are in urban areas. As the pmuy scheme will provide lpg connections to the bpl in every district, it will strengthen the bjp ’s appeal in rural areas as well. However, merely launching the scheme is not going to get votes for the bjp. In response to the pm’s visit, Chief Minister Akhilesh Yadav turned up in Ballia the next day. Targeting the Modi government, he said that while the Centre was going to provide lpg connections, the beneficiaries would need money to refill lpg cylinders. This is where the Samajwadi Pension Scheme of the state government will play a part. “lpg cylinders have been arranged. But the poor will be able to purchase the fuel only with the help of H500 Samajwadi pension which the government will give to 55 lakh women,” Yadav said. Also, even though pmuy has been launched in Ballia, awareness about the scheme is clearly not widespread. According to a survey, bpl and Antyodaya card holders in the district remain unaware that they have been eligible for a H1,600 waiver in charges for a new lpg connection for the past year and a half. In Agra district alone, only 4 per cent of those eligible under the scheme have applied for this benefit. While getting a new lpg connection bpl card holders don’t have to pay the cylinder and regulator security charges of H1,600. The district has 15,877 bpl card holders, but only 700 have applied for the benefit. All India Indane Distributors Association secretary Vipul Purohit said: “bpl and Antyodaya card holders have been getting a discount on new gas connections for some time now. But very few people have applied for it. Under pmuy, the bpl family will get a support of H1,600. Women from bpl families will be getting the discount and a stove. The scheme provides facility for meeting the stove and refill costs.” So clearly, awareness about scheme is important for people to avail the benefits – and for the bjp to reap the political advantage. u RA K ESH J OSHI [email protected] Panju’s Page By Panju Ganguli B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d WE TOOK EIGHT MONTHS TO DEVELOP BISLERI POP AFTER STUDYING the MARKET CAREFULLY. IN A MARKET WHERE THE INCUmBENTS ARE STRONG, THE CHALLENGE WAS TO CREATE SOMETHING THAT COULD STAND ON ITS OWN FEET. OUR GOAL IS TO GET REVENUES OF $16.5 BILLION THROUGH RENEwAL OF OUR EXISTING BUSINESS, $2 BILLION THROUGH NEW SERVICES AND $1.5 BILLION THROUGH INORGANICS. EVERY DAY THAT GOES BY I CONTINUE TO FEEL COMFORTABLE THAT WE WILL GET THERE. RAMESH CHAUHAN, Chairman, Bisleri Intl. u 26 u m ay 9 -2 2 , 2 016 VISHAL SIKKA, CEO, Infosys Column B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d A matter of concern Whether he wins the presidency or not, Donald Trump’s rise has shaken up the system for good M any Indians, as also others around the world, are transfixed as in a horror movie at the seemingly irresistible rise of Donald Trump to the Republican Party’s candidacy and perhaps election to the White House after Barack Obama. Trump elicits dismay in any case because of his total ignorance about India and most of the world, but his triumphs in so many state-level primaries have raised new causes for apprehension about directions being taken by the American people. There is much cause for consternation at the sight of voters in New York, America’s most cosmopolitan city and state, with close historic ties to Europe and Asia, being so enthralled by Trump. The point about his rise is that Trump as an individual is not important. The power lies with the mass of people who support him so unconditionally as to have raised him to the current pedestal and put him in sight of the Oval Office. If good sense prevails among American voters and Trump loses, sharp damage will still have been wrought on the way US democracy and politics operates in future elections. ‘Trump-ism’ will not die with Trump’s defeat in November or at the Republican Party convention. The radical right-wing Tea Party was a marginal force ignored by political analysts less than two decades ago. It rose to central power in the Congress and may be in slight decline currently but it has significantly changed Republican and American politics. The angry and disillusioned constituencies, which Trump represents, will not simply evaporate even if he fails to capture the Republican ticket or the Oval Office. Indians and others can correctly expect that anger to be reflected in changes to US foreign and other policies regardless of Trump’s fate. This is the key cause of growing dismay. The White House, the State Department, the Commerce Department and the Pentagon pride themselves on policies that carry forward American ‘values’ around the world. The apprehension now is that Trump’s rise will alter those values in line with the weight of those who support and vote for him, even if his presidential bid fails. In all countries, allies as well as enemies, governments and foreign offices closely study American politics especially elections. This time, a prime contender is a person who outsiders know almost nothing about and whose Brij Khindaria public statements and rhetoric indicate that he is an empty vessel when it comes to knowledge of the world that surrounds America. This would matter little if the US were less powerful. Concerns arise because its mighty military is present in all nooks of the globe and its voracious multinational corporations are never satiated. Both the military and corporations want more control and power wherever they go. Therefore, Trump’s rise and his nationalistic rhetoric of ‘I will always put the interest of Americans first and penalize foreign freeloaders’ merits unease. t the top count, Americans are about 330 million out of the world’s more than seven billion people, while the US economy is about 20 per cent of the $75 trillion global economy. So, how outsiders react to the political phenomenon, driving voters to support him, is not without peril for America’s influence in the family of nations. But such considerations are lèse majesté for Trump. A chief cause for dismay is the almost wanton destruction of the Republican Party. The gop establishment has shot itself in the foot. It has been so engrossed in its own infighting – among the right wing, Tea Party and the centre-right – that it failed to notice how far a powerful swathe of voters has moved away from its traditional ideals. Unless the gop leadership pulls a miraculous rabbit out of its hat in the coming weeks, Trump may actually become the Republican candidate against the Democrat’s Hillary Clinton. Analysts say Trump is propelled by people who think the next president should be from outside the establishment. Such people are angry with the US government and the partisan paralysis in Congress. For America’s consistent friends in India and elsewhere, Trump’s rise is caused by a surge of anti-elite and anti-establishment feeling among Americans. This surge is disturbing because the establishment generally reflects stability and predictability, which means that changes happen slowly and thoughtfully. Thus, Indian and other politicians who support US values at the cost of criticism, have continued to trust that American policies will not stray too far from the establishment’s ideas. Whether he wins or not, Trump’s rise should shake up this complacency for good.u A The author is an international affairs columnist for Business India. He can be contacted at brij.khindaria@ businessindiagroup.com u 27 u MAY 9 -2 2 , 2 016 Cover Feature B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d Muddying the waters Yopa mayatanam veda ayatanam bhavati He who knows the source of water, becomes established in his Self – from Taithreeya Aranyakam (1.22) of Yajur Veda ater, the life resource, appears to be draining out of our very being. Recurring monsoon failures in India have delivered one of the worst droughts in 30 years, blighted the earth, scorched the crops, spelt ruin and death for the farmers, and threatened the country’s water and food security. India is a water-stressed nation. One in two persons has no access to safe drinking water. Severe water shortages are causing conflicts between farm and industry, and also within the domestic sector. Even in urban India, piped water supply caters to only 63 per cent of the population and sewerage networks to less than half. Pertinently, chairing a National Water Resources Council (nwrc) meeting in New Delhi a year ago, Prime Minister Narendra Modi had said that water security was an issue on which the country would swim or sink together. Life-giving water assumes lethal extremities in India’s capricious climate. While the terror of drought has gripped 330 million people – a fourth of India’s population – in 259 districts across 10 states, torrential rains are smiting the northeast, with Assam, Arunachal and Meghalaya reeling under floods. Rainfall distribution in India is uneven in terms of time and space, and while Bihar remains the most floodprone state with 76 per cent of the population in its north living under recurrent threats of flood, the southern city of Chennai experienced its worst floods last December. Mumbai city too buckled under a 944-mm deluge over a 24-hour period in July 2005. The state of Uttarakhand, battling devastating forest fires because of dry weather, was convulsed by cataclysmic floods in June 2013. The cold desert of Ladakh was swept under a cloudburst in August 2010. The primary responsibility of flood control lies with the states, which plan, investigate and implement all schemes for flood control, while the role of the Centre is technical, advisory, catalytic and promotional in nature. Predictions of an above average south-west monsoon have been made by the Indian Meteorological Department (imd). But a widespread drought that lasted for two long years could have been mitigated to a great extent by timely and judicious state investment in, and promotion of, water conservation and management, soil health management and monitoring, proper seed selection and distribution, adequate crop insurance, and timely disbursal of insurance relief to farmers, apart from the upgrade of urban water and sewerage supply, and mandating of sustainable norms like rainwater u 28 u M ay 9 -2 2 , 2 016 harvesting and wastewater recycling in the construction industry. In his 23 April speech to the nation, Modi had called for a ‘save water’ movement. Water resources minister Uma Bharti is slated to visit Israel in June, in search of technologies that could address India’s acute water stress. “The government’s focus and aim to cleanse our water reserves and rivers will have a positive longterm effect,” she said. “Coupled with Cover Feature B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d dat ta k edek a r /lok m at technology to expedite our efforts, India can be a world leader in water conservation.” Water unavailability and poor management practices have led to dismal sanitation facilities, posing a major environmental and social challenge to the country. Every week, some 42,000 deaths – of mostly children under five – occur from preventable diseases like diarrhoea and dysentery, caused by unsafe drinking water. The high cost of water for the poorest households – nearly 15 per cent of their annual income – is because of low access to water as also exploitation of the situation by the water and tanker mafia. India has done precious little to conserve water for off-season use beyond building rigidly centralised capacities that store only relatively small quantities of its fickle rainfall. u 29 u M ay 9 -2 2 , 2 016 All of India’s dams put together create only 213 cubic metres of per capita storage, which is far lower than the storage capacities of Russia, Australia, and the US, and less than half that of China. The crisis is, alas, as man-made as it is natural. Though Indian courts uphold the Right to Water and Sanitation as fundamental to the Right to Life as guaranteed under Article 21 of the Constitution, both Central and Cover Feature B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d state governments have trampled upon human rights with impunity and without accountability. Successive governments, at the Centre and states, the more workable community-level water conservation and watershed management practices. Worse, the country, as a consequence, confronts calamitous food shortfalls and a shrinking agriculture base that will reduce yields even further as farmers abandon their barren farmlands and gravitate to the cities where they are reduced to a menial existence. Water is the lifeline more in India than anywhere else, because its deficit can ravage agriculture that consumes the largest portion of our fresh water resources. According to government statistics, the farm sector has a 17.4 per cent share in gdp and contributes one tenth of all exports. Net per capita per day availability of foodgrain has risen only feebly to 436 grams today from 395 grams in 1951, a pathetic record over 65 years. Per capita annual production of cereals is at 174 kg, down 9 per cent since 1994-95 and at a level that prevailed in the 1970s. S ignalling a “crisis of stagnation in agriculture” in 2006, the then Planning Commission (now niti Aayog) had postulated a growth path of 4 per cent for agriculture. But the sector actually contracted by 1 per cent in the October-December quarter of 2015 and hobbled to an overall growth of 1.1 per cent in 2015-16. With the weightage of agriculture in India’s gdp, it is clear that the lack of water can hinder social and economic growth. Astonishingly, even Cherrapunjee, in Meghalaya, that was once credited to be the wettest place on earth, is referred to as the wettest desert on earth. Though the town u 30 u M ay 9 -2 2 , 2 016 is drenched with a mean annual rainfall of 11,619 mm, the rainwater simply drains away as there is no system in place to harness it. This ‘water shortage’ has been dubbed the ‘Cherrapunjee syndrome’ as the town suffers a drinking water scarcity that it views yearly from behind sheets of rain. Perennial springs that held abundant water till quite recently are on the verge of drying up due to large scale destruction of forests. Though irrigation is critical to sustaining food security, brazen corruption has thwarted its augmentation. Only 45 per cent of India’s net sown area is irrigated, though a staggering R3,51,000 crore has been expended on Major and Medium Irrigation (mmi) projects from the Ist Five Year Plan (1951-56) – when 22.6 million hectares of farmlands were irrigated – to the XIth Plan periods. A government study cites huge time and cost overruns, especially on the major projects where the average cost overrun has been as high as 1,382 per cent. The government launched the R50,000 crore Pradhan Mantri Krishi Sinchai Yojana (pmksy) in 2015 to increase the irrigated area and reduce risk in agriculture, but it is clear that the problem of irrigation can no longer be solved by throwing money at it. Signs of the extreme venality in a sector as vital for the public as water supply have, however, emerged in the industrialised state of Maharashtra where the previous Congress – Nationalist Congress Party (ncp) ruling alliance has been charged with swindling R70,000 crore from irrigation and lift irrigation schemes. The Cover Feature B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d case filed before the Bombay High Court in 2012 by voluntary organisation Jan Manch has the Anti-Corruption Bureau (acb) investigating those involved, including then Deputy Chief Minister Ajit Pawar, a powerful politician from the ncp, headed by his uncle and then Union agriculture minister Sharad Pawar, and partyman Sunil Tatkare, who now heads his party’s state unit. Tatkare succeeded Pawar as the irrigation (subsequently renamed water resources) minister and both are charged with favouring select contractors by clearing major projects in haste and at grossly inflated costs, without the mandatory clearance of the governing council of the Vidarbha Irrigation Development Corporation (vidc). As the concerned ministers, they were its ex-officio chairmen. Pawar, for instance, is accused of clearing projects worth R17,700 crore in three months between June and August 2009, just weeks before the state election code of conduct came into force. Thirtyfive of the projects had been granted approval in just four days, while costs multiplied. The resultant per hectare cost of irrigation was computed as R9.81 lakh, far in excess of the limit of R1.5-2.5 lakh mandated by the Central Water Commission. A performance review of the vidc by the Comptroller and Auditor General (cag) had found contractors having been unduly favoured and canal and field channel work not even begun in 12 of the 27 projects selected under the Prime Minister’s Special Rehabilitation Package. To secure approval, proposals for irrigation projects are routinely forwarded with unrealistic projections. Marathwada’s largest dam of Jayakwadi was envisaged with the capacity to irrigate 2,72,000 hectares of land when it was conceived in 1965. This was subsequently scaled down to 1,42,000 hectares, but the dam now irrigates not more than 28,000 hectares. The Gosikhurd project too was planned to irrigate 2.5 lakh hectares, but its potential has not gone beyond 40,000 hectares. Although Maharashtra has 1,845 large dams, 40 per cent of India’s, with 252 irrigation projects supported by the Accelerated Irrigation Benefit Programme (aibp) – again more than any other state – the efficiency of these works is a poor 23 per cent. A fraction of the state’s tilled land is irrigated and water reaches less than half the intended recipients, the irrigation potential created being less than half that targeted, and that utilised being even worse. T wo successive years of drought have left only 16 per cent of water in the state’s dams, compared to 27 per cent at this time last year. Water Resources Department data indicates that eight of the 11 major irrigation dams are at dead storage level, meaning water from the dams has to be lifted as it cannot flow out. Only 2 per cent of water stock is available in the Marathwada region, which is undergoing the fourth year of drought over the last five years. The Manjara and Lower Terna dams have run dry and the region’s district city of Latur supplied 25 lakh litres of water on each of the nine trips till now by a 50-wagon water train. With the water crisis deepening further, the government plans to ban digging of borewells below 200 feet to check further depletion of groundwater. Many such wells had been dug in desperation by the drought-affected, though most of them yielded no water. While the weather is obviously beyond control, the state governments in these years could at least have devised programmes on a warfooting to mitigate the impact of drought. Beset with failed crops and unpaid loans, as many as 3,228 farmers committed suicide in Maharashtra in 2015, the highest since 2001. The state government has responded by identifying 1,841 of these suicide cases as being eligible for ex-gratia payments of R1 lakh each. It has rendered a further 903 cases ineligible and is still assessing 484 cases. The Farmers’ Only 45 per cent of India’s net sown area is irrigated, though a staggering R3,51,000 crore has been expended on major and medium irrigation projects from the Ist Five Year Plan to the XIth Plan periods. u 31 u M ay 9 -2 2 , 2 016 Cover Feature B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d Distress Management Task Force, appointed by the state government, blamed the deaths on the “collective failure of government officials”. As the Opposition leader in Maharashtra, the Bharatiya Janata Party’s Devendra Fadnavis had promised stern action against those involved in the irrigation scam once his party came to power, which it did in October 2014 with him becoming the chief minister. But curiously, as his government is being viewed as going slow on the inquiry, he has petitioned the Centre for assistance in completing 26 ‘priority’ irrigation projects by seeking even more monetary help than the amount estimated to have been swindled. His government should have been rehabilitating these projects at levels closer to their original, more realistic, cost estimates, but has instead quoted the “realistic cost of completion” as R36,299 crore. It is besides looking at funding of R75,000 crore to complete 400 pending irrigation projects, even while suggesting R1 lakh crore as their “updated costs”, citing increased cost of land under the Right to Fair Compensation and Transparency Act, 2013. Owing largely to such omissions, the efficiency of irrigation in India, measured as the actual land watered as percentage of capacity created, dropped from 84 per cent during the VIIth Plan (1985-90) to 29 per cent during the XIth Plan. This is in contrast to 45 per cent in Malaysia and Small is workable A johad, or check dam S ince drought is manmade, it can be reversed. And instances of this abound in many a village across our land where local initiatives have transformed the lives of the inhabitants, and the environs they inhabit. Anna Hazare rose to his heights as a social crusader on the basis of his perseverance and commitment that lifted his village of Ralegan Siddhi in Maharashtra’s Ahmednagar district out of despair and drudgery. On his annual visits to his village on leave from the army where he drove trucks, he found that the scant rainfall of 400 to 500 mm received by his village located in the rain-shadow ran off almost completely. The village could thus cultivate only one crop on about 350 acres out of a total 2,200 acres of land available and most families learned to survive on one square meal a day. While some of them trudged 5 to 6 km each day in search of work in nearby villages, some others started brewing liquor to earn their livelihood. The village soon had 35 breweries and alcoholism became rampant. Hazare was inspired by late Vilasrao Salunkhe’s experiments in Morocco, and 50 to 60 per cent in Israel, Japan, China and Taiwan. The Economic Survey 2015-16 attributed this decline in irrigation utilised to “improper operation and maintenance, incomplete canals, violations in cropping pattern, and diversion of irrigated land for other purposes”. The XIIth Plan (2012-17) prioritises the completion of ongoing projects, counselling for new projects to be taken up “only where there is a demonstrated need of an outstanding character”. But in an ambitious move, the government is promising to create far more irrigation capacity over the next five years than the 64 million hectares created in the 69 years since Independence. The Union budget for 2016-17 watershed development and water management started in some villages near Saswad in Pune district in 1972. He called on the then district director of agriculture, to have him visit Ralegan Siddhi with a team of officials where they ascertained its topography. Hazare started supervising the work once it began, without any remuneration. He used the experience and knowledge that he gained on this sector in constructing many more water harvesting structures with people’s participation. He built 48 nulla bunds, five cement check dams and 16 Gabions – rockfilled gravity retaining walls – over the years, enabling all the rainwater to be conserved and the groundwater aquifers to be recharged. Ralegan Siddhi now harvests two crops across 1,500 acres of land. With rising prosperity, distress migration stopped long back and farmers now hire wage labourers from other villages for various farm operations. Alcohol, smoking and tobacco have been given up by the villagers for the last 13 years. And u 32 u M ay 9 -2 2 , 2 016 Anna Hazare: bringing hope to villages while earlier only 300 litres of milk were sold from the village every day, today the purchase by cooperative and private dairies of the 4,000 litres produced earns the village about R1.5 crore annually, apart from the income agriculture now provides to the unemployed youths of the village. Hazare replicated Ralegan Siddhi’s success in watershed development in four other neighbouring villages and the movement has now spread to 85 additional villages of Maharashtra. u Cover Feature B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d projects an investment of R86,500 crore for generating 80 million hectares of irrigated land by 2022. This amount will be disbursed under the aibp to assist state governments in completing irrigation projects conceived and implemented by them, irrigation being a state subject. In comparison, a total R72,000 crore was hitherto spent in the 19 years of the aibp, and, according to the Economic Survey 2015-16, only a third of the irrigated farmlands created by the aibp during 2007-11 actually got water. It is this growing value of water, globally, imperilled by climate change and other factors, that is making the 21st century increasingly recognised as the Century of Water, just as the 20th century was that of Oil. Water-stressed India has been embroiled in several conflicts over the resource, at both the inter-state and international levels. India has disputes with China, Pakistan, Nepal and Bangladesh that it shares its borders with. Treaties have been signed to manage these conflicts and negotiations have taken place, yet disagreements erupt repeatedly or remain unaddressed. India is particularly alarmed by China’s grand plans to harness the waters of the Brahmaputra by constructing hydro-electric power projects on it as well as by diverting its flow. Beijing is going ahead despite protests by India, which fears repercussions for water flow, agriculture, ecology, and lives and livelihoods downstream. Originating in Tibet, where it is known as the Yarlung Tsangpo, the 2,880 km-long Brahmaputra flows eastwards to enter India’s easternmost state of Arunachal Pradesh, where it is called Siang. It draws the waters of several rivers as it enters Assam as the mighty Brahmaputra before meandering on to Bangladesh, where it is known as the Jamuna. There it is joined by the Meghna and Ganga, which is known as the Padma in Bangladesh, and together these A village solves its problem T he 1,300 habitants of Hiware Bazar, also in Ahmednagar district, too started scripting their destiny differently since the 1990s when Popatrao Pawar took over as the village sarpanch. Sensing the potential of rainwater harvesting and tree-plantation, Pawar realised he could solve both the problems of water scarcity and joblessness that his village faced by having the gram sabha start out with a van kshetra (local plantation) initiative that reimbursed farmers through the state’s employment guarantee scheme for planting saplings of lemon, custard apple and tamarind. Spurred by the success, the gram sabha then marshalled the villagers in building trenches and earthen bunds, which transformed over 1,000 hectares into a watershed of sorts. All initiatives were funded through various government schemes. In 1994, the villagers chose to ban private borewells, a measure that helped conserve the groundwater table, and three years later, decided upon cultivation that shunned water-intensive crops like sugarcane and bananas. This enabled them to turn from rain-fed crops such as bajra and jowar to cash crops like onions and potatoes. At a time when drought-hit villages elsewhere find themselves in dire straits, Hiware Bazar boasts an annual R1 crore yield of onions, a daily milk collection of 3,000 litres and two percolation tanks brimming with water. In fact, a delegation of farmers from the village toured 20 parched districts in the Marathwada region from mid-March on a mission to spread water literacy. u u 33 u M ay 9 -2 2 , 2 016 rivers form the world’s largest delta before they drain into the Bay of Bengal. The six hydel stations China is building on the river are designed to generate 2.5 billion kilowatt hours of electricity annually, the first of them, the $1.5 billion Zangmu Hydropower Station, being already operational. India and Bangladesh share 54 rivers, including the Ganga, Brahmaputra and Meghna (gbm), the total catchment area of which is 1.75 million sq km. India accounts for 63 per cent of the gbm river system, Bangladesh 7 per cent, Bhutan 3 per cent, Nepal 9 per cent, and Tibet (China) 19 per cent. The Ganga river basin has been the most contentious. It is also the most densely populated basin in the world, with a total dependent population of about 600 million, almost a tenth of the world’s. The dispute over it was caused by India’s construction of a barrage in West Bengal in 1975, known as the Farakka Barrage, 17.6 km from the borders with Bangladesh, which was then East Pakistan. India’s damming of the Ganga reduced its flow into Bangladesh and affected agriculture there owing to the resultant rise in soil salinity. This forced millions of Bangladeshis to relocate over the decades, their migrations transforming the demographic composition of vast tracts of northeast India, especially Assam and West Bengal, and triggering serious ethnic strife and insurgencies there. There is apprehension that a similar reduction in the flow of the Brahmaputra may inflame conflicts already simmering in the region. In India, many inter-state disputes have also arisen among riparian states that are guided by the Inter-States Water Disputes Act and River Boards Act, both of 1956. The most long-lasting such disagreement has been the one between Karnataka and Tamil Nadu over the waters of the Cauvery. Maharashtra, Karnataka and Cover Feature B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d India’s watery history T he erstwhile Planning Commission questioned the penchant for building large dams – “temples of modern India”, as Nehru extolled them – that have been the mainstay of the irrigation effort in the country, but which are now recognised to be limited in providing economically viable additional large water storage. India need only look to its past to draw on the viable and sustainable water conservation practices that had evolved in those times. A system to channel water to various settlements had been developed as far back as the Indus Valley Civilisation (3300-1700 bc). Irrigation, or the managed application of water to crops, is time-tested in India, in many parts beginning with tilling of the land itself. It flourished during the Vedic period (1500-500 bc). The large numbers of tanks found in the Deccan have been in existence for ages. The Cauvery delta canals date back to the 2nd century and the Yamuna canals were constructed originally about the 4th century. India’s first agrarian economy was established by the Nanda Dynasty of Magadha (424-321 bc), the first empire builders in the recorded history of India, with the building of an effective irrigation system through canals and inland waterways that gave rise to crop cultivation-oriented agriculture. The need for water has also shaped exquisite architecture and engineering in India, as with the ancient stepwells, or baori, that first appeared between the 2nd and 4th centuries and then grew across the country’s arid areas. There are also any number of parks and gardens established by various rulers that had fountains and water circulation systems for cooling the environs. Among the numerous artificial lakes that were created is the 36 sq km Jaisamand Lake, the largest artificial lake in Asia, built near Udaipur by Maharana Jai Singh in 1685. The splendid Keoladeo Ghana bird sanctuary in Bharatpur, Rajasthan, is a 29 sq km lake and wetland created by Maharaja Kishan Singh that has a system of small dams, dykes and sluice gates to control the water levels. The area was declared a national park in 1982 and a unesco World Heritage Site in 1985. By 1850, large numbers of irrigation works were conducting water to almost 1.2 million hectares of land. These works were in the nature of u 34 u M ay 9 -2 2 , 2 016 small tanks in southern India, inundation canals in northern India and reconditioned canals like the Cauvery delta system in Madras and the Yamuna canals. About two million hectares were under well irrigation at that time, mostly in northern India. The country’s first major irrigation work was the Ganga Canal in Uttar Pradesh, opened in 1854 and followed by the Upper Bari Doab canal in the Punjab and the Godavari and Krishna delta systems in Madras. Then came the Sirhind canal in the Punjab, the Lower Ganga and Agra canals in Uttar Pradesh and the Mutha canal in Bombay. The total irrigated area nearly doubled, from 12 million to 23 million hectares, in the half century from 1896 to 1945. The human need for proximity to water has spawned some of history’s greatest civilisations on ancient river valley systems, such as the Mesopotamian in the TigrisEuphrates valley (33002000 bc), the Egyptian in the Nile valley (3200-1000 bc), the Chinese in the Yellow River valley (2000-200 bc), and the Harappan in the Indus valley. Almost all world religions have gods, angels or spirits specifically designated for protecting our water sources, such as Varuna, the presiding deity in Hinduism over water, oceans and aquatic animals, and Indra, the Hindu god of rain and thunderstorms. The traditions of Indian hospitality – and culture – enjoin the hosts to offer drinking water to the guest upon his arrival. Such an offering is especially a precious tribute in the arid areas of the country where water is overtly cherished. u Cover Feature B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d Andhra Pradesh are locked in a dispute over the Krishna; Punjab, Haryana and Rajasthan, over the Ravi and Beas; Orissa and Andhra Pradesh, over Vansadhara; Delhi, Haryana and Uttar Pradesh, over the Yamuna; and Goa, Karnataka and Maharashtra, over the Mahadayi/Mandovi. With a view to effectively resolve these riparian disputes between states and tackle the issue of water scarcity, the Modi government now plans to bring the subject of Water under the Union List of the Constitution from the Concurrent List (which in its current form is limited to shipping, navigation and the rule of road on inland waterways). Announcing this in Parliament recently, Bharti, who holds the first ever portfolio of ‘minister for water resources, river development and Ganga rejuvenation’, agreed with Janata Dal (U) leader Sharad Yadav, who had suggested the shift; with water becoming an issue of great dispute, a “civil war” over it was not unthinkable unless adequate steps were taken. However, the Parliamentary Standing Committee on Water Resources that was gauging the groundwater scenario in the country had last December sought a national consensus for bringing water in the Concurrent List so that a comprehensive plan could be prepared for water conservation. The Panel deemed water to be dealt with in a consultative manner, with the country on the brink of an acute water crisis, especially of groundwater. The Constitution lays down the legislative and functional jurisdictions of the Union, State and local governments regarding water. It qualifies water as basically a State subject, concerning the Union with only the case of inter-state river waters. Bharti added that she was yet to constitute a committee on the question of bringing water under the Union List as it was a sensitive issue. Her ministry is also pursuing the ambitious scheme for interlinking of rivers across the country. While detailed project reports (dpr s) have been prepared for a few of the links, many concerns have already been raised about how far the initiative can be taken. The comprehensive proposal to link the Himalayan with the Peninsular rivers for inter-basin transfer of water is estimated to cost R5,60,000 crore, though land submergence and relief and rehabilitation (r&r) packages are expected to add to this cost. There are also no firm estimates on the running costs of the scheme, such as the cost of power required to lift water. Besides, owing to dependence on the monsoons, the periods when rivers run dry or have ‘surplus’ water are generally synchronous across the subcontinent. A major problem in planning inter-basin transfers is how to take into account the reasonable needs of the basin states, which will grow over time. Given the topography of India and the way links are envisaged, they might totally bypass the core drylands of Central and Western India, which are located on elevations of more than 300 metres above mean sea level. Linking rivers can also well affect the natural supply of nutrients through curtailing flooding of the downstream areas. All major peninsular rivers along the eastern coast have extensive deltas and damming these rivers for linking will hinder sediment build-up and cause coastal and delta erosion, destroying the fragile coastal ecosystems. But with so many states already at loggerheads over water, a natural interbasin transfer will be a pipedream of planners On paper, India has its share of codified guidance on water issues. There are both a National Water Policy and a National Water Mission and often the charter of one cannot be distinguished from that of the other, each tasked with bringing the water resources available to the country The comprehensive proposal to link the Himalayan with the Peninsular rivers for inter-basin transfer of water is estimated to cost R5,60,000 crore, though land submergence and relief and rehabilitation packages are expected to add to this cost. u 35 u M ay 9 -2 2 , 2 016 Cover Feature B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d within the category of utilisable resources to the maximum extent possible. S uch an approach is understandable in a context where the availability in India of surface and replenishable groundwater is but 1,869 billion cu m, even as the country receives a bountiful precipitation, including snowfall, of 4,000 billion cu m. But even of this truncated availability, only about 1,122 billion cu m – 690 billion cu m of surface water and 432 billion cu m of groundwater – can be put to beneficial use because of topographical and other constraints. Precipitation is besides confined to only three to four months in a year and varies from less than 50 mm in western Rajasthan and Ladakh to over 11,500 mm in Cherrapunjee. Calling water one of the most crucial elements in developmental planning, the latest National Water Policy, of 2012, notes: “As the country has entered the 21st century, efforts to develop, conserve, utilise and manage this important resource in a sustainable manner have to be guided by the national perspective.” Anticipating huge demand for work across the drought-distressed areas where farming activity has halted, the ministry of rural development (MoRD) is releasing R21,000 crore, or 55 per cent, of its annual budget of R38,500 crore under the Mahatma Gandhi National Rural Employment Guarantee Act (mgnrega) scheme already by June this year. The ministry has urged drought-affected states not to stop providing work under the scheme and to ensure that no applicant for work is Water man of India There are compelling reasons why 57-year-old Rajendra Singh is known as the Water Man of India. As he wandered through his desert state of Rajasthan in the mid1980s to set up health clinics, he was told by villagers that their greatest need was not healthcare, but water. As wells dried up, crops wilted, and rivers and trees disappeared, many able-bodied villagers left for cities in search for work, leaving behind women, children and the elderly. Singh set aside his quest for clinics and instead galvanised support from the villagers in building a series of johads, or traditional earthen dams. Within the next two decades, he and his co-workers in Tarun Bharat Sangh (India Youth Association – that he set up), had built 8,600 johads and other water-holding structures, re-introducing water to 1,000 villages across the state. Greenery has been brought back to these areas and with it, wild birds and animals as well. Their efforts have also restored several rivers across Rajasthan. “This work of ours is a way to solve both floods and droughts globally and we, therefore, believe the impact of this work is on the local, national and international level, but above all at the village level,” said Singh in his award acceptance speech in Stockholm. Villagers of Gauna, in Almora district, Duarab, in Nainital district, and some other villages in Uttarakhand have proved that rooftop rainwater harvesting is a reliable, economic and a sound way of ensuring self-sufficiency and dignity. In initiatives taken up since 2003 and part-funded by the ngo, Central Himalayan Environment Association (chea), these mountain-inhabitants have been following two approaches: harvesting rooftop rainwater; and harvesting surface runoff. The former method involves conducting rainwater from the roof through horizontal channels and vertical down-take pipes to a closed tank, often built of brick and plaster. This water, close to the house, is used for drinking and washing. Harvesting surface runoff involves channelling the water that runs across the land into open tanks constructed in pits by the villagers. These stone tanks smoothened with clay and cow dung can last for decades, if de-silted and maintained well. The water collected is used mainly for irrigation and for livestock. There are now 155 such rainwater harvesting tanks in Gauna and its neighbouring villages. u u 36 u M ay 9 -2 2 , 2 016 turned away. The MoRD also extended the work entitlement to 150 days from 100 days for this financial year, but the finance ministry is yet to make a corresponding budgetary increase. As several states stopped registering demand for work unless they had enough funds at hand, only 1.8 per cent of the total households employed under mgnrega in drought-hit regions have been provided their full entitlement for 2015-16. The Central government had earlier been reprimanded by the Supreme Court for delaying payments of wages in excess of R8,000 crore under mgnrega. It charged the government with reducing the effectiveness of the mgnrega scheme by delaying payments, after grandly proclaiming the extension of employment days. mgnrega, which started as nrega in 2005, “aims at enhancing the livelihood security of people in rural areas by guaranteeing 100 days of wage-employment in a financial year to a rural household whose adult members volunteer to do unskilled manual work”. But the millions of field channels, dug wells, tanks, farm ponds, etc, built over the years under this programme failed to raise the country’s water reserves, as the intention had not been to overcome drought, but only to provide employment. “The structures were not designed to hold water,” finds a study by New Delhi-based Centre for Science and Environment (cse). “In most cases, they were holes in the ground that quickly filled up with soil by the next season.” Traditional wisdom flowered in India as people dwelt close to nature and evolved Cover Feature B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d pa l A s h r a n ja n b h au m i c k practices that suited their requirements and that of their environment. There was thus as much practicality as harmony in these imaginative, community-level methods of water husbandry that emerged, including the diverse mechanisms to catch, store and use water according to the topography of the region, the climate, and the types of needs. Though today’s existence has drawn us away from nature, the advantage lies in our position to combine simple scientific concepts with local knowledge. The call is not for “back to nature”, but for establishing sustainable means that benefit us as well as our environment. Priorities should shift from medium and large dams to multiple micro-watershed development and in-situ rainwater harvesting projects. If the soil is kept well, it can hold up to 40 per cent of rainwater. It is imperative to effectively utilise, rejuvenate and manage degraded lands and wastelands by public and private investments, there being an estimated 46.7 million hectares of wastelands available in the country. Such reclamation of degraded lands for sustainable intensification of agriculture and horticulture will help enlarge the arable areas in which crop yields can be increased without adverse environmental impact and without reducing forest cover. It has been shown that the adoption of drip irrigation can result in substantial savings in water for horticulture crops and vegetables. Sprinkler irrigation has saved irrigation water in the cultivation of groundnut and cotton in Gujarat, Karnataka and Andhra Pradesh. Gujarat has also been successful in developing farmer-friendly ways of delivering microirrigation subsidy and changing subsidy norms to foster more competition among suppliers. Rajasthan and Bihar have besides been successful in capitalising on the declining costs of solar panels to make irrigation more affordable to their fruit and crop farmers, with solar pumps leading to increased yields and cropping intensity, and allowing the sowing of paddy even in a drought year. It has also been seen that greater public policy focus on innovative financing mechanisms, rather than high subsidies, helps promote adoption of solar technology in agriculture. R ecent times have seen a range of localised efforts where innovative experiments have transformed societies by fulfilling their requirements for the most basic, and vital, commodity that water is (see box: Small is workable). These need to be replicated wherever appropriate, the underlying aim being to recharge groundwater reserves. It is relevant to understand the hydrogeology of a region to determine levels of groundwater contamination so as to focus on its quality besides quantity. The deeper the levels at which groundwater sinks, the higher the risks to human health as the waters at those depths get The call is not for “back to nature”, but for establishing sustainable means that benefit us as well as our environment. u 37 u M ay 9 -2 2 , 2 016 contaminated with trace metals and chemicals as arsenic, fluoride and nitrates. India has no regulations for extraction of groundwater and its coordination among competing uses. Local communities will need to be increasingly involved in the management of water, for they know their own requirements and limitations. It could also enforce a multi-pronged programme for efficient and sustainable water use, one way being by incentivising campaigns to augment supply locally and by promoting rainwater harvesting, as also by opening up the sector to private players for increasing investments, improving management and ensuring metered services at staggered prices. Water supply must be treated as an essential element of urban infrastructure, on par with roads or power. It must be treated as a common property resource and managed as a community resource held by the state under a public trust doctrine to achieve food security, livelihood, and equitable and sustainable development for all. The Vedas never falter. We collectively need to know the source of our waters. The choice stands starkly before us: to swim together or sink together. u SAROSH B ANA [email protected] Focus B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d Losing its sheen Falling, steadying, stagnating – where is crude oil heading? T he price of crude oil surged by 20 per cent in April – the highest monthly gain in the last seven years. This sudden rise has come as a surprise, as many thought that the price of crude, which has been on a constant decline for the last two years, would continue its downward journey further. But, since February 2016, the price of crude oil has been going up – by more than 75 per cent to $45 per barrel from a low of $26 per barrel. Some research houses like Morgan Stanley and Goldman Sachs have come up with reports in January and February 2016, suggesting that crude oil could settle at $30 per barrel in 2016. Even the economic survey, published by the ministry of finance, had suggested that the average price of crude in 2016-17 would be in the region of $35 per barrel, as Oil price forecast 50 Monthly average in 2016 WTI ($ per barrel) 44 36.8 38 32 26 20 1 Apr – 2 May 2016 Source: www.eia.doe.gov u 38 u M ay 9 -2 2 , 2 016 44.7 against an average price of $45 per barrel in 2015-16. Hence, this spike took many by surprise. For India, the surge in the price of crude oil is not happy news, as it impacts the country negatively on many fronts. It disturbs India’s fiscal deficit; it pushes the inflation rate higher; and even more important, it weakens the rupee against the dollar, as India has to spend more dollars to buy the same quantity of crude. If this surge continues, then the government will have one more headache to deal with. No one knows for sure where the price will be heading in the mediumto long-term. Experts are now divided in their opinion, unlike at the beginning of the year, when there was a consensus that oil prices would have a downward bias. While one school Focus B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d of thought believes that the price of crude can rise to $55 per barrel, the other group feels this surge in price is technical, as it has fallen from $110 per barrel to $26 and, hence, this bounce back rally. This group also believes that fundamental factors do not warrant a rise in the price of crude oil. According to longforecast.com, a Website that makes predictions on various assets, crude will peak in July at $55 per barrel (see chart: Monthly predictions on crude). Business India believes that the price of crude oil may not surge from here on, the way it has in the last two months. Gains, if any, from here onwards would be marginal. We see a good probability of the crude price settling around $40 per barrel in the next couple of months. However, U.P. Singh, cmd, Oil India, has a different point of view. While putting a disclaimer that he is not an expert on crude oil price movements and, hence, does not know how the price of crude would move in the short term, he feels the price of crude would settle in the region of $50 per barrel in the medium term. But he rules out the possibility of crude reaching $100 per barrel again in the next five years. Why do we believe that prices will correct themselves? Crude oil is a global commodity and, hence, price is a function of international demand and supply. This, we feel, should define the price in the mediumto long-term. Right now, the supply of crude exceeds daily demand. This gap may increase in the coming months as, by June, Kuwait may pump more oil in to reach 3.5 million barrels per day. Kuwait has seen a decline in its output in April, due to an oil workers’ strike, which reduced its daily output to 1.7 million barrels per day. At the same time, Iran too is likely to ramp up its supply to its pre-sanction level of nearly 4 million barrels per day, as against the present 3.3 million barrels per day. In fact, Alexander Novak, energy minister, government of Russia, had recently made a statement that oversupply in crude may last till the middle of next year. It’s worth remembering that Russia is a key player in the international crude oil prices. Oil tracking On 17 April, many were expecting that opec members, along with Russia, would announce a freeze in output to keep prices at a decent level. But that talk did not result in a deal, as Iran refused to be a part of it, as was demanded by Saudi Arabia as a pre-condition to freeze production. The meeting had taken place in Doha, Qatar. On the other hand, US shale gas production has been curtailed partly because many of its plants are not competitive enough to produce oil profitably at these prices. In April, US crude oil production fell by 2 per cent to about 8.90 million barrels per day, after touching a high of 9.6 million barrels. It’s estimated that US shale production cost $45-50 per barrel and so, any surge in the price of crude from here on would make the US units viable, increasing the quantum of production again and pushing the prices down. According to one report, many of Price summary WTI crude oil Brent crude oil Gasoline Diesel highway retail Heating oil* Natural gas* Electricity* Un U Unit niitt ($ per barrel) ($ per barrel) ($ per gallon) ($ per gallon) ($ per gallon) ($ per ‘000 cubic feet) (Cents per KWH) 2014 93.17 98.89 3.36 3.83 3.72 10.94 12.52 2015 48.67 52.32 2.43 2.71 2.65 10.36 12.67 2016 34.6 34.73 1.94 2.11 1.97 9.64 12.61 *US residential average. Source: EIA. Gov u 39 u M ay 9 -2 2 , 2 016 2017 40.58 40.58 2.00 2.33 2.18 10.05 12.91 Oil price forecast Monthly average in 2016 52.9 55 50.7 50.4 48.2 44.7 Apr May Jun 53.4 46.7 48.1 Jul Aug Sep Oct Nov Dec Source: longforecast.com the US oil frackers have ‘drilled but incomplete wells’ that can come on stream soon, if the prices remain at the present level or surge from this level. It’s worth mentioning that the US domestic production of oil has nearly doubled in the last few years. Also, as NYtimes.com estimates, US stockpiles are at their highest levels in more than 80 years. The developed world has 3 billion barrels of commercial crude and refined products in its inventory, says iea. All this data suggests that a crude rally has either peaked or is about to peak. Also, a recent imf prediction has lowered the world’s gdp growth rate from 3.4 per cent to 3.2 per cent, suggesting that the world economy is not yet out of the woods. And, that would mean lower demand for oil. What comes as a surprise in April is the fact that opec has produced the highest quantity of crude in recent history, pumping 32.64 million barrels per day, as against 32.47 million barrels per day in March, when many thought that it would curtail its oil production. Meanwhile, even as US oil production has declined, other oil producing nations have ramped up their capacities to reduce the impact of any shortfall. Also, there exists spare capacity in the region of 2 million barrels per day, which is equivalent to 2 per cent of the global demand. Another indication that oil may have fallen to a larger level structural fall is the fact that Saudi Arabia, one of the largest producers of crude, is beginning to look at life beyond oil. It wants to reduce its dependence on oil – dropping a hint that crude oil Focus B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d prices may not see $100 per barrel in the near future. In an interview with Bloomberg, the 30-year-old Deputy Crown Prince Mohammed bin Salman, second in line to the King, had said: “So, within 20 years, we will be an economy or state that doesn’t depend mainly on oil.” Even the long-term trajectory for crude looks a little shaky. There are reports that, by 2023 – that is in the next seven years – electric vehicles will gain increasing acceptance, due to which, demand for oil will be reduced by 2 million barrels per day. British Petroleum in its report: Outlook to 2035, reveals that the consumption of liquid fuel is largely driven by the global vehicle fleet, which may double, from 1.2 billion to 2.4 billion, in the next 20 years – say, by 2035. But, at the same time, bp believes that cars would be more efficient and would run 50 miles per gallon, as against 30 miles per gallon as of now. In the same report, it also predicts that oil consumption in oecd economies will have a secular decline, while China and India would account for half of the increase in demand. So the oil industry is facing challenges on two fronts – first, technology developments like acceptance of shale as a substitute is making oil supply easy to ramp up in the shortest possible time, putting the surge in prices under check. Secondly, electric vehicles are likely to substantially reduce demand for oil. But these are long-term predictions, which are known to be fickle and likely to be wrong at times. Who would have predicted in 2000, that crude would trade above $100 per barrel by 2008? Similarly, none could have known in 2009 that crude would be available at less than $30 per barrel in 2016. Crude is one commodity which has proved many pundits wrong and, hence, one should always take these predictions with a pinch of salt. Price factors How does one then explain the recent surge? There are a couple of factors that have pushed the prices up. The first is the inverse relationship the dollar has with crude oil prices. Whenever the dollar falls against other currencies, the price of crude has surged. So, in the recent past, when the dollar declined against many other currencies, many believed that a meeting of opec and Russia in April would result in an oil production freeze. It was this expectation that led oil prices to firm up. But as no deal was reached, prices remained at an elevated level. Some experts Average monthly prices of various metals ($) Primary Aluminium Aluminium Alloy Copper Lead Nickel Tin Jan 1479.09 1563.96 4462.30 1646.54 8479.88 13768.88 Feb 1535.23 1556.94 4594.96 1771.20 8306.43 15647.38 March 1530.21 1560.36 4947.04 1807.48 8700.95 16989.17 April 1563.95 1549.81 4850.55 1728.40 8849.64 17059.52 5.7 -0.9 8.7 5.0 4.4 23.9 % Gain feel this could be more a long position, created in the futures market, because of which the pressure on crude did not unwind. Soumyajit Niyogi, associate director – credit and market research, India Ratings, believes that this rally is also due to the China factor. He gives three reasons for the recent rally in the price of crude oil: “The data from China was better than expected. Second, there was fear that crude production from opec as well as non- opec countries would be restricted; and third, there was overall global stability.” While Niyogi is not allowed to give future predictions on crude oil to the media, he suggests that the future trend of the price of crude will be decided by economic data from China. In the meantime, in the first few days of May, the price of crude has started getting light. Crude decides the price of other international commodities too. Most of the time, when crude oil prices surge, other international commodities’ prices have also surged, as is happening now. In the last two months, steel prices are up by 30 per cent, while iron ore prices have risen by 28 per cent. On the other hand, prices of non-ferrous metals like aluminium as well as copper are also up by 5.7 per cent and 8.7 per cent respectively since January. The price of tin has also gone up by 23.9 per cent between January and April (see table). The effect of the surge prices of commodities has also pushed up the share prices of companies whose fortunes are linked to these commodities – such as Tata Steel, Hindalco, Cairn Energy, etc. But, in all probability, when these commodity prices take a beating, these share prices too will tumble. Speculative bids appear to be at the highest level on iron ore. As and when these speculative positions get unwound, there would be pressure on share prices too. Maybe those who expect the commodity rallies to get extended are in for a surprise. It’s time to take some money off the table from these commodities. u SUNIL DA M ANIA *US residential average. Source: EIA. Gov [email protected] u 40 u M ay 9 -2 2 , 2 016 Corporate Reports B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d E-catalyst for SMEs photos: sajal bose Online marketplace major IndiaMart focusses on expanding its e-commerce platform I n today’s digital age, running and looking for a business opportunity has become easy. But it was not so till the late 1990s when Small and Medium Enterprises (sme s) used to depend on physical wholesale market places, trade exhibitions, business directories and referrals for sale/buying products in India and overseas. The introduction of internet services in the country brought about a sea change. The business directory has been falling out of favour ever since the online era began to set in. The closely-held, Noida-based IndiaMart InterMesh Limited, the largest online marketplace, was in the forefront to make these changes that has grown with the huge demand over the past two decades. Now, it has a vision of Dinesh Agarwal: ‘We have changed the business ceo, IndiaMart. The bootoutlook of smes’ strap start-up, which began taking the company to a new level. IndiaMart, which serves as a b2b product discovery platform for sme s, is the first and largest player in the country, founded with a mission to make doing business easy. It is an online directory that connects buyers with suppliers and generates business leads. Buyers gain access to a wider marketplace and diverse product portfolios to choose their specific requirements from industrial plant and machinery, electronics and electrical goods, building construction materials and equipment, engineering products, surgical and healthcare products, chemicals, etc. “We have successfully changed the business outlook of sme s in a gainful manner,” says Dinesh Agarwal, founder & u 42 u m ay 9 -2 2 , 2 016 in 1996, has grown rapdily and, celebrates 20 years. Agarwal was born in a business family at Nanpara, a small town in UP near the Nepal border. His grandfather was a freedom fighter. The family was in fertiliser trading and also owned a petrol pump. He says he got his eureka moment while listening to a speech of the then Prime Minister Rajiv Gandhi. “I was moved by his speech and his vision of the country’s development through computers. I felt I have found my calling,” reminisces Agarwal, who is now 47. He holds a B Tech degree in Computer Science & Engineering from Harcourt Butler Technological Institute, Kanpur. Agarwal joined cmc Limited in 1990 as a systems engineer to maintain software for the railway Corporate Reports B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d reservation system in Delhi. In 1991, he moved to the Centre for Development of Telematics (c-dot), which was set up by the government with the help of Sam Pitroda. Agarwal was part of the team working on rural automatic exchanges. “It was the best place to work for learners,” says Agarwal. “In c-dot, I remember using e-mail for the first time”. In 1992, he took a job in hcl in the US, where he gained experience in networking and systems development, as also consulting. But his determination to start his own venture involving the internet and his zeal for entrepreneurship pushed him to quit the cushy job and comfortable life abroad and return to India in 1996 – a year after the internet was launched by vsnl here. After exploring several business ideas, Agarwal finally set up IndiaMart as a b2b digital platform in 1996 from his flat at East Delhi, with an investment of H40,000. He remembers how he almost finalised the company’s name as Business India, while looking at the available list of domain names but had to abandon the idea, because of a magazine by that name, and settled for IndiaMart. (His office is now set up in a sprawling high-rise on the Noida highway.) He was joined in the venture by his cousin Brijesh Agrawal, who is eight years younger. In late 2000, the company raised funds from Intel Capital and Bennett, Coleman & Co to grow the business. In the beginning, IndiaMart faced several challenges. The number of internet users was low. Besides, the internet was slow and computers were expensive. IndiaMart used to receive all enquiries from exporters on their own computers, because the sellers did not have pcs. So, the company sent them printouts of such business enquiries. Gradually, the business volume grew and the sellers started buying computers. “It took me about seven years to convince our customers to buy computers for ease of doing business. It is now history,” Dinesh Agarwal recalls. A workaholic, sharp yet humble, Dinesh has grown the company from scratch. It was one of the few companies that Brijesh Agrawal: ‘Tolexo is set to grow bigger’ survived the dotcom bust and managed to make profits. “We do things that are right for business, with a long-term view,” he says. Growing base Today, the company has 25 million buyers search from over 30 million products and get connected with more than 2.1 million suppliers. From 10,000 paying customers and a revenue of H6 lakh in 1997, the company has grown to a paying customer base of more than 100,000 and revenue of H300 crore at present. IndiaMart earns its revenue from subscription fees from its paying customers and selling business leads. It controls over 70 per cent traffic in online marketplaces in India, of which about H30,000 crore worth of merchandise value turns into transactions. Tradeindia, the other significant player, which came into being in 2001, is way behind IndiaMart, “which is the early mover in the industry,” says Bikky Khosla, founder, Tradeindia. “Its recent venture into e-commerce is a good move.” IndiaMart has over 3,000 employees, located across 60 offices in the country. Its platform receives over 50 per cent of its traffic on mobile and its app is among the top business apps across Android, iOS, Windows and Blackberry platforms. u 43 u m ay 9 -2 2 , 2 016 “To expand our marketing activities, we came into the fold of IndiaMart last year,” says Ruediger Schroeder, managing director, Karcher Cleaning Systems, Noida. “We received as many as 1,200 enquiries in the last one year through it and the quality of these enquiries has been encouraging for our business. We have converted many of these into confirmed orders and have seen substantial increase in our business volume”. Reliance, Mahindra, Grasim, Tata Steel, Ultra Tech Cement, Idea and Indian Oil are amongst some coveted customers of IndiaMart. “IndiaMart has a vast supplier network,” says Akash Kumar, assistant manager, l& t, Punjab, a corporate customer of the company. “We get fruitful and immediate responses from the suppliers regarding our requirements. We appreciate the current services offered by IndiaMart.” The IndiaMart story is remarkable for its ability to stay evergreen in the digital platform. After retaining the leadership position in the online marketplace for two decades, in August 2014, it forayed into b2b e-commerce and set up tolexo.com as a wholly-owned subsidiary with an investment of H100 crore. It is a full-fledged e-commerce site for sme s dealing with industrial items for manufacturing and tooling industry, construction, hospitals and Corporate Reports laboratories. It keeps on adding items to its product listing to cater to more sectors of the b2b segment. “This is a natural extension from the IndiaMart business. Through our experience, we discovered that there are a large number of customers who desire to have a payment option on the IndiaMart platform, so that they can buy small quantities quickly for their business needs. Tolexo was conceived to supply these customers,” says Brijesh Agrawal, ceo, Tolexo. The subsidiary makes buying simple for its customers through its interactive website and thrust on delivery, besides product price comparison and buyer feedback. b2b customer focusses on convenience rather than the pricing. It is a threat and substitute for offline wholesale markets. The biggest advantage of Tolexo is that it has access to IndiaMart’s large database. However, “We did not incorporate Tolexo into the IndiaMart platform, because a large number of high-value industrial items cannot be sold through Tolexo,” says Dinesh Agarwal. “Buyers like to see them physically and test the products before they invest in them.” Tolexo is growing at above 10 per cent month on month. At present, it offers one million products from 9,000 sellers in over 1,000 cities across the country. “For a wide variety of tools we had to contact 10-15 suppliers in and around Bengaluru,” says Nagaraj S, senior manager, electrical, Ashok Leyland, which buys its tools through Tolexo. “Tolexo’s single-window solution has come in handy. It is hassle-free, there are no logistics headaches and most of the goods are from leading brands.” “Tolexo was launched at a time when the b2b space in India was set to grow,” says Brijesh Agrawal. As per Walmart reports, currently, the b2b e-commerce opportunity in India is $300 billion, growing at 20 per cent year on year. And, it is likely to touch $700 billion by 2020. “We are playing a huge role in the growth of smes through our platform,” says Dinesh Gulati, director, IndiaMart. “Tolexo is a forward integration of IndiaMart. Now, we offer an end-to-end solution for smes from B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d Gulati: ‘We offer end-to-end solutions for smes’ discovery to the e-commerce platform.” There are 45 million plus smes in the country and only 25 per cent among them have access to the internet, as against 70 per cent in China and 95 per cent in the US. The opportunity for growth is enormous, Gulati adds. There are many start-ups now crowding in, to take the opportunity of the large market in b2b e-commerce. Alibaba and Amazon too are planning to enter the segment in India. “Tolexo will possibly leverage the IndiaMart name,” says Rahul Gupta, ceo, Industrybuying.com, a competitor in the segment. “The challenge for any player in the segment is to make constant technology upgradation and innovation for survival”. Impressive growth Technology plays a major role for product improvement and IndiaMart has always stayed current. There are 400 software experts continuously working for innovative technology for the IndiaMart and Tolexo platforms. “We spend 15 per cent of our revenue on product development and r&d,” says Gulati. IndiaMart kept its balance sheet healthy. “We are a debt-free, cashpositive company. For the past seven years, our cagr is 39 per cent. Our revenue has grown from H30 crore in 2009-10 to H300 crore in 2015-16. u 44 u m ay 9 -2 2 , 2 016 The customer base has been growing 100 per cent year on year,” says Prateek Chandra, chief financial officer, IndiaMart. The company’s revenue has increased by 40 per cent over the previous year’s H214 crore and it is exploring possibilities of acquiring a b2b company in Europe. “We are talking about it internally,” admits Gulati. “We will share the details when something emerges.” To scale up Tolexo and further strengthen its leadership position, IndiaMart raised an undisclosed amount in March, in a series C funding round, led by Amadeus Capital, with Westbridge Capital; the Accion Frontier Inclusion Fund (managed by Quona Capital); and Intel Capital (the existing investor in the company) also participating. “As pioneers in this field, we understand that there lies a huge untapped opportunity with Indian msmes as well as big corporate buyers,” says Dinesh Agarwal. “Also, given the socio-political and environmental forces in the country, we foresee larger strides being taken by msmes in the coming years”. The present shareholding pattern reveals a promoter holding of 56 per cent and an employee-cumesop holding of 16 per cent, with the remaining 28 per cent in the hands of the investors. “We are planning an ipo in the next two or three years,” informs Chandra. IndiaMart has built several platforms for sme s like IndiaMart Emerging Business Forum, in association with Zee Business to raise the concerns of sme s. Till last year, the company had participated in Leaders of Tomorrow Awards in association with et Now to give due recognition to sme s for their contribution towards the industry. The company has Bollywood actor Irrfan Khan as its brand ambassador. The company’s move into e-commerce has been well-timed, as the segment is opening up in the country. Its road map for the next four years is to achieve a revenue of H2,000 crore, of which 50 per cent would come from Tolexo, even as IndiaMart continues to expand its role in the online marketplace. u SAJAL B OSE [email protected] Corporate Reports B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d Merge to surge O n 26 April, the Bengalurubased Quess Corp Ltd (qcl), a subsidiary of Thomas Cook (India), announced the completion of the acquisition of the Colombo- u 46 u m ay 9 -2 2 , 2 016 sa n jay bor a de Quess Corporation enters newer geographies and adds brands the terms of a share purchase agreement that was entered on 14 October, 2015. qcl has also entered into an agreement with cpi Engineering Services sdn bhd in February 2016, to set up a joint venture entity in Malaysia, wherein qcl will hold 49 per cent shareholding in the entity, and expand its industrial asset management business. In addition, in January 2016, qcl has also increased its shareholding in mfx from 49 per cent to 100 per cent. “The Randstad Lanka acquisition lends heft to our people and services business segment and to our presence in Asia Pacific,” explains Ajit Isaac, cmd, qcl . “More importantly, it gives us a strategic beachhead in Sri Lanka, which can be used for launching our offerings in integrated facility management, managed services and other businesses in Sri Lanka”. The `2,567 crore (15 months ended March 2015) qcl is an integrated business services provider, organised under four verticals – Global Technology Solutions (gts), People & Services (p&s), Integrated Facilities Management (ifm) and Industrial Asset Management (iam) – through multiple brands. Isaac hold 25 per cent in qcl’s equity. Over the years, qcl has largely grown through acquisitions. In less than a decade, in tranches, it has accomplished eight such take-overs (not including the latest: Randstad Lanka and Transfield Services Qatar), for an aggregate consideration of `146 crore. “The inorganic growth is through strategic acquisitions of entities either Isaac: strategic to supplement business verbeachhead in Sri ticals or to diversify reveLanka nue streams, and thus we integrated the acquired businesses to further strengthen the service portfolio,” adds Isaac, whose appetite for inorganic growth has spread qcl’s operations across eight countries, with a strong presence in the Asia-Pacific region. A hardcore human resources ( hr) person, Isaac based Randstad Lanka Pvt Ltd has been with various industrial (which offers staffing and human groups in his over-two-decade workresource solutions in Sri Lanka) from ing career. He started as a manageRandstad India Private Limited. The ment trainee with Godrej & Boyce, acquisition was closed, pursuant to and then moved on to Essar, tisco Corporate Reports B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d Robust revenue growth ($ million) sa n jay bor a de and idfc, to name a few. During his stint as head, corporate hr, Essar, Isaac was selected for the British Council Chevening scholars – The Managers for leadership programme – of Leeds University. “Here, I started understanding the opportunities that lay in the hr domain,” says Isaac candidly. He hails from a middle-class, non-entrepreneurial background and began to dream of becoming an entrepreneur in the early 1990s. It was during this time that the private equity market in India was booming. Isaac quit idfc and, with a $1 million loan from jp Morgan, he set up Peopleone Consulting, which was a first-of-its-kind private equity investment for hr activity in India. “The idea of staffing really came from a trip to the US in 2001, where I realised that companies were using temporary staffing for positions like clerks and secretaries and there were many players providing this service. There was nothing like this in India. We saw the opportunity and created an offering around staffing, recruitment and executive search to cater to all the needs of sourcing people”. This was at a time when telecom operators were building new circles. Peopleone Consulting’s first client for staffing was Airtel. Isaac continued to manage and lead the company until 2004, when he decided to sell a controlling stake in the company to Zurich-based company – Adecco. He continued his association with Adecco as a member of its executive committee till 2007. Two years later, he bought a Nag: dreaming big minority stake in ikya Human Capital Solutions, which focussed on executive search, recruitment solutions and staffing services and provided value-added services to a broad range of sectors, besides acquiring the Delhi-based Coachieve Solutions, offering recruitment services to it and ites space. The momentum continued with the acquisition of Magna – India’s largest professional staffing company. Slowly, he mastered the art of M&A and built the company by striking deals. Huge growth potential Today, qcl offers comprehensive solutions, including recruitment, temporary staffing, technology staffing, it products and solutions, skill Improving EBITDA margin profile ($ million) 5.3% 396 4.6% 4.5% 21.1 h t row g .2x 9 155 236 98 FY11 11.4 3.5% 155 4.5 43 4.8% 4.2% 7 6.4 FY13 CY13 9M 1.5 FY12 FY13 CY13 9M FY15 15M H1 FY16 FY11 FY12 u 47 u m ay 9 -2 2 , 2 016 FY15 15M H1 FY16 development, payroll, compliance management, integrated facility management and industrial asset management services. According to a Frost & Sullivan (F&s) report, 2016, titled Assessment of outsourced services market in India, qcl is one of India’s leading integrated business services providers, focussed on emerging as the preferred partner for handling end-to-end business functions of their clients. It is the largest it staff augmentation provider in India, based on the number of employees, and the third largest general staffing company in India, also based on the number of employees, the report adds. The company is among the leading industrial asset management and integrated facility management service providers in India. “Our clients include large, reputable global organisations, including some 35 companies ranked in the 2015 Fortune Global 500 list,” says Isaac. “Quess is in the outsourcing space of skilled resources, a greenfield business in India with huge potential for growth; also, we believe in Issac’s vision and his excellent track record,” says Madhavan Menon, md Thomas Cook (India), which acquired control in Quess in 2013. “We continue to believe in the management of Quess, as well as Issac’s vision to build Quess into a leading Corporate Reports FY 2014 Bought out residual stake in Magna & Avon FMS FY 2015 Acquired HofinconsEngineering services player in the outsourcing space. We believe the growth potential of the company is huge. We came in when the existing shareholder of IKYA wanted an exit and acquired 76 per cent,” Menon adds. Learning opportunities During the last five years, qcl’s topline has logged a cagr of 65 per cent, with the global technology solutions (gts) standing out as the vertical contributing the most to the operating profit (ebidta). On a revenue of `737 crore (28.66 per cent of total revenue) for March 2015 (15 month period), it made an ebidta of `64 crore. This segment provides it staffing, it product solutions and services in India, North America and South East Asia, under B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d Acquired 49% in MFX- Integrated offering in IT Acquired BrainhunterStaffing Intʼl the Magna Infotech, Brainhunter, Mindwire and mfx brands. qcl owns and operates offshore delivery and development centres in Chennai and Bengaluru, with more than 200 full time employees. “Our sophisticated data centres at Ridgefield Park, New Jersey and Roanoke, Virginia are ssae 16 soc1 Type II compliant facilities, and are strategically located in different regions in the US to ensure disaster recovery protection and meet applicable regulatory requirements,” says Vikram Gulati, president, gts, since November 2014. Gulati holds a bachelor’s degree in electrical engineering and a master’s degree in Business Administration from University of Bombay. Prior to joining qcl, he was ceo & One of Indiaʼs leading integrated business services providers 67.83% 69.55% Global Technology Solutions (GTS) People Services and Logistics (PS&L) Integrated Facility Management (IFM) Industrial Asset Management (IAM) IT Solutions, Services & Products Recruitment, Staffing, RPO & Skill Development Integrated Maintenance of Facilities Industrial Asset O&M & Managed Services u 48 u m ay 9 -2 2 , 2 016 FY 2016 Acquired Aramark IndiaNiche FM capability Merger of Avon, Magna & Hofincons into Quess. Acquired residual stake in MFX co-founder, Happiest Minds. The second largest contributor to the operating profit is the People & Services (p&s) segment, reporting an ebidta of `41 crore, on a revenue of `1,403 crore (54.56 per cent of total). It provides comprehensive staffing (excluding it staffing) services and solutions including general staffing, recruitment and executive search, recruitment process outsourcing, as well as payroll, compliance and background verification services under the ikya and CoAchieve brands. Also, it provides training and skill development services through 64 centres spread across India under the Excelus brand in partnership with the government of India. “I joined Quess (known as ikya then) when it started operations in a three-bedroom apartment,” explains Guruprasad Srinivasan, president, p&s. “I was part of everything that a budding business needs, as I had wanted in my career at that point”. Srinivasan has been with Quess since October 2007, after a one-decade stint with mncs. “While a start-up environment is challenging, it provided a tremendous learning opportunity,” adds Srinivasan. “The challenges of running the company are unlimited and at every step we need to constantly prove ourselves. It’s like shooting a film without retakes; you have to get it right the first time”, His clients include Amazon, Bata, fmc, Hindujas, pnb Housing Finance, vf Brands and several large multinational conglomerates. “The Hinduja group has worked with ikya Search Partners (a division of Quess Corp) for a long time in senior talent acquisition, as we have successfully built the group human resources for our diversified businesses,” observes Sudhanshu Tripathi, group president, hr, Hinduja group. “We have seen it grow professionally over the years Corporate Reports B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d FY 2008 Investment by IEP FY 2009 Acquired Avon FMSEnters facility management in their domain of attracting some of the best Indian and international talent for our different businesses across the country and acknowledge their consistently professional service levels, sharp focus and delivery every time in sometimes complex requirements”. The third largest contributor to the top line and profit of qcl is the integrated facility management (ifm) division. In 2015, on a revenue of `302 crore (11.74 per cent of total), it made an operating profit of `19 crore. The ifm segment provides solutions to corporates and other organizations, such as hospitals and schools across India, covering the entire range of facility management services, including janitorial services, electro-mechanical services, pest control, as well as food and hospitality services. These services are provided under the Avon and Aravon brands. “When I met the leadership team, I found synergy in our thought process and a common mission,” says Vivek Arora, business head, ifm Services. “I was coming from one of India’s largest business conglomerate and it was a difficult choice; but then, the role discussed with me was new and something that I hadn’t done in my past”. Arora has been with the company since January 2009. Under his fold, this division has clients including engineering companies such as Robert Bosch, several large financial institutions in India, Fortune 500 real estate services companies and private airport management companies. The fourth division which took shape in 2015 is industrial asset management (iam), which provides industrial operations and maintenance (O&M) services and related asset record maintenance services under the Hofincons brand. For the year ended March 2015, this division’s revenue was `127 crore (4.95 per cent of total); it also made an operating FY 2010 Acquired Coacheive Solutions RPO company FY 2011 Acquired MagnaIndiaʼs largest IT staffing company profit of `18 crore. This highly profitable business caters to various industries, including power, energy, oil & gas, chemicals and ferrous and nonferrous metal industries across India and the Middle East. Prime services In addition, it also provides technology and consultation services focussed on the oil and gas industry. “Further, we provide managed services for utilities (meter reading services) and telecom companies (tower maintenance and network deployment services) under the Maxeed brand to clients like L&T Special Steels and Heavy Forgings,” says Rajeswara Rao, president, iam. “Focus will be on current portfolio and taking advantage of the manufacturing thrust through ‘Make in India’ initiatives in the country. Internationally, we hope to exploit opportunities in South East Asia and the Middle East too”. iam operates for the core manufacturing sector in India, with an international footprint in specialised asset management services. Prior to joining Quess, Rao had held positions at tvs Srichakra, Sundaram Industries, Tube Investments of India and Parry & Co. “We believe our business model has benefited from certain inherent operational efficiencies,” says Subrata Strong receivables management Day Sales Outstanding 87 67 57 48 33 FY11 FY12 FY13 CY13 9M FY15 15M 40 H1 FY16 FY 2012 Selected by MoRDGoI to train 8,000 youths FY 2013 Fairfax backed TCIL acquired 74% stake in Quess. IEP exits Nag, executive & whole-time director-cum- cfo, qcl . “Given the fixed nature of our investment in infrastructure and technology in most of our business segments, there is substantial operating leverage benefit to us as the business scales up and we increase the number of associate employees we place”. Nag has striven to improve the operating margins through a range of initiatives, including metric-driven improvement in client service, application of consistent processes, leveraging scale to improve recruitment efficiency. “We have also made significant investments in technology infrastructure over the years, including leveraging our domain expertise, implementing sap across our operations in India, centralising common administrative functions, developing customised applicant tracking, and automating the associate employee life cycle,” adds Nag. “We also provide some of our clients with customised dashboards to monitor associate employees placed by us”. Nag is responsible for the overall finance and accounts functions of the company. He has been a director of the company since July 2013. With many firsts under his belt, “We look at being the first hr company to go public,” says Isaac. “We believe we have the horse power, scale and financials to take it to a public offering. We intend to continue our strategic expansion plans through inorganic growth opportunities in underserved markets and geographies that complement our existing operations. Through strategic acquisitions, we intend to increase our market share, enable access to new clients and enter high-growth geographies in a cost effective manner,” he adds, looking at exploring strategic high growth potential geographies such as Africa. u LANCELOT J OSEPH [email protected] u 49 u m ay 9 -2 2 , 2 016 Corporate Reports B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d Riding on innovation Rusan Pharma navigates through the highly regulated opioid market Culling out a niche Regulatory difficulties and problems photos: sa n jay bor a de W here would you go for hard core drug addiction treatment in Mumbai city? Let alone smaller cities and rural areas,” asks Dr Kunal Saxena, 32, managing director, Rusan Pharma Ltd, Mumbai, rhetorically. The question underlines the difficulties faced by manufacturers of opioids – medicines derived from controlled substances, such as morphine that are used to treat extreme pain or drug dependency – areas that Rusan specialises in. Globally, the opioids market stood at $34.9 billion in 2015, according to a study by research firm Persistence Market Research, with the US consuming 80 per cent of the drugs. India, ironically, is one of the largest opium growers in the world, but few people have access to opioids for medical purposes. Dr M.R. Rajagopal, a palliative care physician & founder of Kerala-based Pallium India, an ngo that provides palliative care to patients, ‘guesstimates’ that a mere “1-2 per cent of the needy get access to opioids” in the country. This grim situation is the result of India’s Narcotic Drugs & Psychotropic Substances Act (1985), which was put in place to curb the use of illicit drugs, but also ended up restricting the use of drugs for medicinal purposes. “Under the law, even a minor clerical error in stocking or prescribing opioids led to imprisonment,” says Rajagopal, of the difficulties faced by drug makers and doctors alike. “As a result, morphine simply vanished from the market. People could not get an opioid painkiller even when they were dying of cancer.” The law was amended in 2014, and since then the situation has been improving, but still “much needs to be done,” says the doctor-cum-advocate. Navin Saxena: helping those in pain in access notwithstanding, Dr Navin Saxena, 63, established Rusan Pharma in 1994 by manufacturing commercial scale buprenorphine – a powerful opioid used in the treatment of de-addiction and pain management. “One, we had to find relevance. The treatment is required,” says the soft-spoken yet firm founder and chairman, explaining the motivation behind Rusan’s specialisation. “Second, we had to find a concentrated area. We don’t have 10,000 medical reps and we don’t have money to go big on otc and television. We had to go for tender products in a niche area, where our minimum manpower could get the business.” Third, the area has strong barriers to entry, so competition is staved off. “All the products in the area of palliative care or dependence are controlled products – narcotics – so first 99 per cent of the companies will either not be able to get the licence to manufacture, or then they are highly technical products that require highly qualified people,” he explains. Buprenorphine, for instance, has a very long and complicated synthesis, and the Indian process patent for it is held in the senior Saxena’s name. Moreover, u 50 u m ay 9 -2 2 , 2 016 because India’s domestic opioids market is “largely unaddressed”, it presents a “huge opportunity for both domestic and international pharmaceutical manufacturers” according to Rodrigo Gutierrez, managing analyst at GBI Research, who expects India’s opioid market to grow to $24.8m by 2021, up from $19.5m in 2014. Today, Rusan is a privately owned H300 crore-turnover company, making apis, finished dosage forms and intermediaries in the areas of chronic and acute pain management, as well as drug, alcohol and tobacco addiction. 60 per cent of the company’s sales come from international markets such as the UK, Europe, Russia, Ukraine, Uzbekistan, Kazakhstan, South Africa and South East Asia. At H300 crore in revenues for 2015-16 (as against H227 crore in 2014-15), Rusan might be a small entity by pharmaceutical industry standards, but it is a key player in the global opioidbased drug market. It is the second largest manufacturer and marketer, worldwide, of oral substitution therapy drugs, including buprenorphine and methadone, after specialty drugmaker Indivior – a British listed entity spun off Reckitt Benckiser’s pharmaceutical division in 2014. Moreover, last month, Rusan inaugurated the Navin Saxena Research and Technology centre (nsrt), as well as a clinical research unit in partnership with QuestCare near its existing manufacturing units in the Kandla sez. H200 crore, funded through internal accruals and bank loans, have been earmarked for the two-phase development slated for completion in 2017, of which H100 crore has already been invested. Research into newer drug delivery platforms, orphan diseases as well as contract research will be undertaken here. Small beginnings Navin attributes his training and keen business sense to the pharmaceutical industry pioneer Amrut Mody, whom he worked under at Unichem Corporate Reports B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d Laboratories for a decade before setting up Rusan. “In those days, there were a lot of dye companies which had gone bust or were not functioning at capacity. I would undertake reactions over there, instead of the Unichem factory, and ended up producing more than the production people of the company. So they made me the head of production,” he smiles, reminiscing of the late 1980s, when he returned to Mumbai after earning a PhD in Synthetic Organic Chemistry from Russia. In order to sell his production, Navin leveraged his Russian contacts – “technical, not political” – he clarifies, to export to the Soviet Union. The high-volume business soon transformed Unichem from a struggling upstart to a blue chip company. Across the industry, he came to be known as someone who could “do business without money.” “We are first generation, and we are research people. We are not business people so that skill was crucial for me to learn,” Navin rationalises. It also explains Rusan’s conservative approach to finance. “We haven’t opted for an ipo or venture capital so far. Whatever you see, our factories and units are from our internal accruals,” he says matter-of-factly. By 2018, he plans to double Rusan’s turnover to H600 crore with technology being a key driver. Thrust on innovation Rusan is the first Indian company to have launched trans-dermal skin patches in India – adhesives that allow the active ingredients to be absorbed through the skin. “Instead of someone popping a pill every six hours, we try to bring in a lot of convenience for the patient with user-friendly, high-technology products,” explains Malvika Saxena, Kunal’s wife, who handles the marketing of Rusan’s over-the-counter nicotine trans-dermal patch, 2baconil. The patches provide a measured dose of nicotine through the skin, reducing the withdrawal symptoms experienced by those who stop smoking. The patches come in varying strengths to help patients gradually wean off smoking. Rusan recently announced a $20 million per annum agreement with the Health Ministry in Brazil for the Kunal Saxena: innovating in India supply of 2baconil, to assist in the government’s smoking cessation programme. The transfer of technology will follow after five years. “It is one of the most prestigious bric country contracts,” says Navin, adding that the South African and Kenyan governments are also in talks with Rusan. On the pain management front, Rusan manufactures fentanyl transdermal patches, which it has been supplying to the Indian army, navy and air force for the last year, under a three-year contract. Sun Pharma, India’s largest pharmaceutical company by revenues, and Rusan’s competitor on the pain management side, also manufactures a fentanyl-based pain relief product, but in the form of an injectable, rather than a patch. According to doctors, patient compliance is higher in the case of the latter, because of the ease of use. Even so, Sun Pharma has been quietly fortifying its positioning in the opioid market space, with four acquisitions to boot so far. Most recently, it completed the acquisition of British drug-maker GlaxoSmithKline’s opioid manufacturing sites in Australia. According to Piyush Nahar, analyst, Jefferies India, “gsk Australia is one of the largest suppliers of medicinal opiates with a market share of 25 per cent. Tasmania, where one of the facilities is based, is a key producer of poppies from which opiates are extracted. This deal provides vertical integration and strengthens Sun Pharma’s controlled substances business.” Johnson & Johnson, on the other hand, sells similar pain relief transdermal patches in India, however, at u 51 u m ay 9 -2 2 , 2 016 a significant premium (H2,130 for a 50 mcg patch) to Rusan’s indigenously produced H795 patch. “Make in India concept,” Kunal is quick to point out. “In fact, not just make in India, but innovate in India,” he emphasises, referring to their api facility in Ankleshwar and three finished dosage facilities in Dehra Dun and the Kandla sez, as well as the newly inaugurated nsrt. Rusan also has two manufacturing facilities in Portugal set up as joint ventures with local partners. “We see this area of trans-dermal patches (tdp) as our future. They say tdp delivery was a $25 billion dollar market in 2014, which will go on to become $40 billion in 2018,” Navin notes, referring to a printout of a pharmaceutical publication lying on his desk. However, even as the prospects look ripe, challenges remain. For instance, Rusan has developed a naltrexone implant to tackle alcoholism. “A small incision is made on the skin and the tablet is placed inside. The effect lasts for three months. Plus, the person needn’t be bound in a rehab centre, so the cost to the state goes down,” he explains, comparing the product to a $1,000 US-based injectable that lasts only for a month. However, while the UK’s regulatory body, the mhra, is currently conducting clinical trials on the product, the Indian government has been slow in its uptake. Navin hopes the government’s stance will change in another three to five years. While, on the one hand, India faces an acute shortage of opioid-based medicinal drugs because of “ill-conceived drug regulations and irrational fears surrounding their use,” as Rajagopal puts it, the US faces the problem of plenty. Recent reports suggest that more Americans have been killed from drug overdoses, more than half of which have been attributed to prescription painkillers and heroin, than car crashes. According to Rajagopal, “a ‘principle of balance’ needs to be maintained. While it is the duty of the government to prevent abuse and addiction, people in pain must also be granted relief”. Rusan Pharma too, will heave a sigh of relief in that case. u V ARSHA MEGHANI [email protected] Special Report B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d pa l A s h r a n ja n b h au m i c k Powering growth PSUs are rising to meet the current challenge thrown up by the energy sector S uccess will meet vision. It is an opportunity for them to rank among the biggest energy companies globally. India’s energy sector has witnessed a complete makeover owing to both progressive changes at the policy level and active execution of stringent directives. While these developments promise to throw up a wide range of opportunities for all the stakeholders, it would be worthwhile to step back and introspect. A relook at the longterm impact of regulatory and policy interventions will go a long way in ensuring a strong and sustainable development of the sector. The need for this introspection stems from the fact that even though India’s per capital consumption of electricity has surpassed 1,000 kilowatt-hour (kWh), it is still woefully short of the global average consumption. On its part, the government has been instrumental in initiating several key measures to improve the output of the power sector. The Deendayal Upadhyaya Gram JyotiYojana, the proposed amendment to the Electricity Act, coal auction and allocation, and Integrated Power Development Scheme, among others, are some of the notable actions taken by the government. With the right policy measures, it’s a given that the economy will continue to grow. India’s growth in population, industrial activities, and urbanisation is bound to increase the per capita energy consumption, The crucial role of power is restricted not only in the economic growth but is strongly felt on human development parameters such as employment generation and poverty reduction. Given the assumptions of an annual gdp growth of 8-9 per cent per year for the next few years, it won’t be wrong to assume that per capita electricity consumption could rise to 2,000 kWh. However, the maximum theoretical generation that can be achieved from the current system, u 52 u m ay 9 -2 2 , 2 016 assuming there are no bottlenecks, would be approximately 1,500 billion units ( bu). At the current population levels, this translates to a paltry 1,200 kWh of generation per person. In spite of serious efforts by the government of leveraging multiple sources of energy, there has been a gap in the demand and supply. The demand for power is expected to surpass 300 gw over the next 10 years. However, it will be a challenge to meet this number as it entails a five to ten-fold ramp up in capacity addition. India not only needs to add more generation capacity, it also requires a matching investment on distribution and transmission, which have come across as major pain points. To say that the power sector in the country is at the cusp of a transformation would be an understatement. According to a recent report released by wef, in collaboration with Bain & Company, “India’s power sector is at an inflection point, given the government’s conviction Special Report B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d pa l A s h r a n ja n b h au m i c k Goyal: talking about challenges that electricity is a critical enabler for economic growth.” The report titled ‘The Future of Electricity in Fast-Growing Economies Attracting Investment to Provide Affordable, Accessible and Sustainable Power’, further says, “Even with the huge investments in renewables, most of the electricity consumed in India over the next two decades will be generated by burning fossil fuel, and India can do much to improve the efficiency of the existing power infrastructure.” Having reached a tipping point, it would be worthwhile to examine the top issues and challenges that are impacting the power sector; get insights into what some of the top psus are doing to maximise the impending opportunity; and do some crystal gazing to know what lies ahead for the sector in the country. Contentious issues The challenges in the power sector in India are as complex as the sector itself. The minister of state for power, coal & new and renewable energy, Piyush Goyal, recently talked about some of these challenges. In a written reply to a question in the Lok Sabha, Goyal said some of the key issues faced by the government included delay in land acquisition, geological uncertainties, natural calamities, environment and forest issues, law and order problems, rehabilitation and resettlement issues, local issues, delay in material supply, contractual problems, extreme weather conditions, fund constraints, force majeure risk, difficult terrain and poor accessibility, Right of Way problem (RoW) for transmission lines, etc. While most of the issues mentioned by the minister were external, there are some that are internal and specific to the power sector. Fuel friction As of 31 March 2016, the country’s utility electricity sector had a total installed capacity of 298 gw: thermal (69 per cent), hydro (15 per cent), renewable (13 per cent) and nuclear (2 per cent). Although thermal adds most to the overall capacity, the uncertainty with respect to fuel has adversely impacted any addition in this category. The supplies of coal by cil have been capped at 65 per cent of the total requirement from the coal-based thermal power plants. This has led to enhanced reliance on imported coal, thereby resulting in increased costs. Coal production in the country has hovered in the range of 530550 mt per annum for the last five years which is practically stagnant. As a result, the gap between demand and supply for coal is expected to reach 200 mt by the year 2017. Critical issues that need urgent response from the government include inadequate supply, unequal contractual provisions, and poor transport logistics. Similarly, a huge gas-based capacity is non-functional because of unavailability of gas. The answer to overcoming this issue lies in catalysing both the private and public sectors for increased coal production in a time-bound manner. Grid congestion Open access is dubbed as a catalyst for a competitive power market. Although all states in the country have notified open access, only 19 of them have calculated the various charges (wheeling charges, cross-subsidy charges, transmission charges, etc) associated with it. To promote widespread adoption of open access, u 53 u m ay 9 -2 2 , 2 016 Overview of Indian power sector Peak handled 141 GW E n e r gy h a n d l e d 949 billion units (BU) P e a k s h o r tag e 4.7 per cent E n e r gy s h o r tag e 3.6 per cent AT& C loss e s ~26 per cent Grow th 6-8 per cent P e r - c a p i ta u s e ~1,010 kWh 1.25 billion people 3.28 million sq km 200 1 million consumers national grid Special Report transmission constraints need to be removed. To illustrate this with an example – in FY14, 15 per cent of available power could not be transacted at the two main power exchanges of the country because of grid congestions. Besides removing technical barriers, it is also important to remove the existing conflicts of interest of the discoms on account of their losing bulk consumers (migrating to open access). Open access could get a shot in the arm if the physical infrastructure (distribution) is separated from the service (retail supply). Segregating the two has the double advantages of avoiding conflict of interests and enabling growth of a competitive market that is based on consumer choice. Discom distress Discoms are sitting on enormous outstanding debts. Mounting at&c losses, populist tariff schemes and operational inefficiencies have taken a toll on their finances. This situation has emerged as one of the most complex and critical issues in the power sector. Some have been impacted more than the others. Discoms from 11 states account for as much as 80 per cent of the total losses with three among them accounting for 50 per cent of the damages. These are just some of the problems. There are many more such as under-procurement of power by states and an unfriendly financing environment. Aggressive strategy To meet the growing demands and match steps with India’s growth, the government has chalked out an aggressive strategy. The strategy includes easing the issues plaguing the sector on the one hand and aggressively ramping up capacity on the other hand. As part of the XIIth Plan, the target of adding an additional capacity of 88,537 mw was fixed. This excluded the 30,000 mw of renewal energy source. Against this target, a capacity addition of 84,990.7 mw has been achieved as on 31 March 2016. B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d 5 Steps For a Highly Successful Power Sector The Economic Survey 2015-16 enumerates steps which have a profound impact on the sector 1 The year 2014-15 saw the highest ever capacity addition. From an annual average of around 19 gw in the last five years, FY15 saw an addition of 26.5 gw. 2 Strong capacity addition has reduced peak power deficit to 2.4 per cent, which is the lowest ever. 3 Indian Railways is in the process of shifting to open access for power purchase. 4 Renewables have received a major boost with targets getting recalibrated from 32 gw to 175 gw by 2022. 5 Clear indications of the shift towards one market. Source: PwC Timely completion of projects has been the proverbial ‘Achilles heel’ for the power ministry. Projects have time and again slipped on deadlines. To ensure timely completion of delayed/ ongoing projects, the government has undertaken several measures. The cea (Central Electricity Authority) has been mandated to keep a tab on the construction progress of power projects. The Authority visits the sites regularly and interacts with the stakeholders (equipment suppliers and developers) to identify and overcome issues that are crucial for commissioning of projects. The ministry of power, Cabinet secretariat and the ministry of heavy industries also undertake frequent reviews to identify bottlenecks and enable their faster resolution. The power ministry has also set up a Power Project Monitoring Panel (ppmp) to keep a close watch on ongoing hydro and thermal generation projects that are to be commissioned during the 12th Plan. Whenever required, issues are also raised and addressed in pragati u 54 u m ay 9 -2 2 , 2 016 – Proactive Governance and Timely Implementation – the monthly conference call of Prime Minister Narendra Modi with secretaries and chief secretaries of the Union government. The government has also approved a proposal that makes it easy to utilise domestic coal for bringing down the cost of generating power. Speaking during the Question Hour in the Lok Sabha, Goyal said the step will instil flexibility in domestic coal utilisation. The move could cut power generation costs by 40-50 paise a unit, leading to H25,000 crore being saved annually. Goyal also wants to stop import of coal within the next 2-3 years, and in the process, save as much as H40,000 crore in forex. “We want to completely stop the import of thermal coal in the next two to three years,” Goyal said at the recently-held Maritime India summit in Mumbai. The minister said his ministry was open to tying up with the shipping ministry to ink long-term contracts to shipping companies for transporting coal. Other proactive steps to provide the desired thrust to the sector by the government include separation of non-agriculture and agriculture feeders to help restore supply to respective rural consumers, and augmenting and strengthening of distribution and sub-transmission infrastructure including metering of consumers, feeders and transformers. The ambitious National Smart Grid Mission (nsgm) has also been kickstarted to plan, monitor and implement programmes and policies related to smart grid development in the country. Under the XIIth Plan, an outlay of H980 crore has been earmarked for nsgm. As per the mission, 30 per cent of the funds will go towards the development of the Smart Grid, in the shortlisted Smart Cities, and Micro Grid infrastructures. Indian psus have strongly contributed to nation building ever since India became independent. The psus engaged in the power industry have been no different. Leading from the front, these entities have chalked out robust strategies to not be left behind. Coal India (cil), which has a virtual monopoly in its domain, Special Report Swarup: setting up washeries accounting for over 80 per cent domestic coal production, is aiming to produce one billion tonnes of coal by the year 2020. Its aggressive stance has had some impact as coal imports in the country have seen a decline. On the back of strong domestic production, in September 2015, coal import dropped for the third consecutive month by 27 per cent to touch 12.6 million tonnes in comparison to the same period in 2014. Coal secretary, Anil Swarup, says, “India is well on its way to achieving the 550 million tonnes coal production target,” referring to the current fiscal. By October 2017, Coal India would have set up 15 washeries to wash coal with more than 34 per cent ash content and supply to customers. “The process of setting up the washeries is well on track. Construction has started at several locations,” says Swarup. In line with the government’s coal mine auction policy, 34 blocks have already been auctioned or allocated and are either in production or achieving production soon. According to Swarup, all outstanding issues such as stamp duty, necessary clearances, and handing over of assets have “fortunately been resolved on the intervention of the prime minister who himself reviewed the projects”. To give a big push to capacity building, ntpc, India’s largest energy conglomerate, has come up with a B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d long-term corporate plan. The end goal of the strategy is to make the psu a 128,000 mw behemoth by the year 2032. Towards this end, the company is robustly adding capacity. The power generator is also planning to set up the country’s biggest power plant. To be built in a joint venture (jv) with the Jharkhand state utility, the plant will boast an annual capacity of 6,400 mw. ntpc is also ready to start production at its Jharkhand (Pakri-Barwadih) and Chatti-Bariatu coal blocks this fiscal. Meanwhile, the ministry of coal has suggested allowing bridge linkage to ntpc’s super thermal power plant in Odisha. The 1,600 mw project coming up at Darlipalli in the Sundargarh district at a cost of H12,000 crore is at an advanced stage of commissioning. Besides developing domestic coal mines, the power generator is also open to acquisitions. Eyeing inorganic growth, ntpc is exploring the option of picking up stakes in mines abroad to shore up the availability of thermal coal in the country. ntpc is focussing on adding thermal capacity but its growth plans are not ignoring renewable energy. According to the company, non-conventional energy sources now contribute 310 mw to the company’s total capacity. The ntpc group and ntpc have a total commissioned capacity of 47,178 mw and 40,212 mw respectively. The Gurgaon-based power utilities company, Power Grid Corporation, commissioned H30,300 crore worth of transmission projects in FY16. About 50 per cent of the total power generated in the country is transmitted on Power Grid’s transmission network. According to I.S. Jha, cmd, Power Grid, the company was on track to commission projects worth over H30,000 crore in FY17, which would further improve revenues. Jha is confident the company will exceed its investment target of H1.1 lakh crore for the XIIth Plan as it has already achieved H80,000 crore. For Bharat Heavy Electricals Limited, FY16 couldn’t have been better. “Bharat Heavy Electricals Limited u 56 u m ay 9 -2 2 , 2 016 Sarraf: well planned projects ( bhel) has recorded the highest-ever commissioning of projects in its history and the highest order booking in the last five years in FY16, ending the year with significant traction in growth drivers,” a release from the company said. “Enhanced focus on project execution has resulted in bhel creating history by way of commissioning/ synchronising an all-time high 15,059 mw of power generating equipment during the year. With this, the worldwide installed base of power generating equipment supplied by bhel has exceeded 170 gw.” “This includes the highest-ever power generation capacity addition of 13,061 mw to the Indian utility segment, a quantum jump of 59 per cent over the previous year. Notably, the capacity addition of domestic utility sets is 23 per cent higher than the target set by the government for bhel. With this, bhel has already achieved 94 per cent of the capacity addition target for the XIIth Plan in the first four years,” the release said. Dehradun-headquartered multinational oil and gas company, ongc, is planning to increase output from its onshore fields and also boost overseas assets. Last year, the company gave approval to five projects for developing fields in the western region. These projects were worth H25,000 crore. “All these projects are well-monitored. Even a day Special Report of slippage has to be explained,” says Dinesh K. Sarraf, ceo, ongc. In addition, by 2018-19, ongc’s gas output is expected to rise 70 per cent. The company intends to give a go ahead for H60,000 crore worth of projects between April 2016 and June 2017. It is also scouting for acquisitions as falling oil prices have thrown up several opportunities. “ongc has committed an investment of over H8,600 crore towards the Daman Development Project and C-26 cluster Development Project to enhance production of natural gas and condensate from its Daman Block in the Arabian Sea. The production from these two projects is expected to start in second quarter of the current financial year, 2016-17, with an estimated peak production rate of about 11 mmscmd of gas and over 11,000 barrels of condensate per day,” said a release from ongc. “The construction of 10 well head platforms, one riser platform, subsea pipelines and other associated facilities are in progress for Daman and C-26 Development Projects. Drilling rigs have been earmarked for drilling of 36 wells. Now, with the availability of the Tapti Process platform, the necessary modification and construction works will be carried out expeditiously and gas production can be started from these projects as B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d per schedule,” added the release. Meanwhile, India’s largest stateowned natural gas processing and distribution company, gail, has floated a $7 billion tender to hire nine ships to transport lng from the US. With a cargo capacity of 150,000-180,000 cubic metres, the ships will ferry lng from Cove Point and Sabine Pass in the US. The transportation is expected to begin from December 2017. What’s next India is progressing steadily on the journey to meet its energy needs. As with any other sector, continuous reforms would have to be brought in to sustain growth. The power market being very dynamic, there is no room for complacency. Enhanced focus on improvements in technology and processes will help in keeping fuel costs under control. Measures such as an accurate and stringent data monitoring system, optimisation, utilisation of existing resources, and improvement are some of the ways by which rising costs can be curbed. While monitoring systems are in place, they need to be empowered to take immediate and urgent actions as and when needed. Any deficit in the availability of power in the country will prove to be a serious threat to the growth u 58 u m ay 9 -2 2 , 2 016 and development of the economy. To bridge this demand and supply gap, humongous projects are being taken up across transmission, generation and distribution. For such projects to be successful, project execution capabilities have to be beefed up. A weak and inadequate project management framework that doesn’t take into account all the key aspects can jeopardise a project. The government will have to move fast and expedite the clearances and approvals related to the power sector. India is irrevocably and undoubtedly assimilated into the global energy market. As the country is to a large extent dependent on foreign sources for meeting its energy needs, the need of the hour is to reduce vulnerability arising out of fluctuations of energy prices. An adequate and reliable pipeline of clean and modern energy is imperative. The Indian psus are all geared up and are confident of participating in ushering in yet another economic miracle. If they are successful, more than a billion people’s lives would be impacted for the better. It would also give rise to some of the biggest energy companies globally. Those companies that have a vision will emerge triumphant in India’s power sector. [email protected] Finance B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d The air pocket ICICI Bank blocks GVK Power and Infra’s sale of its Bangalore airport stake to Fairfax P rivate sector icici Bank filed a suit against Hyderabad-based gvk Power and Infrastructure in the UK courts last fortnight, and an injunction has been passed, preventing gvk from selling its stake in Bangalore International Airport to Prem Watsa’s Fairfax India, a deal that is valued at R2,149 crore and had been cleared by the company’s board on 28 March. Both icici and gvk have confirmed the injunction, which comes as a fresh blow to the debt-laden company, it having said at the time of the sale that the deal was subject to customary closing conditions and third-party consent, including an agreement with creditors. The stern measure from icici Bank was triggered not by gvk’s unpaid loans towards Bangalore airport, but by a larger unlinked loan to the company dating back to 2011, when it acquired coal mines in Australia’s Galilee basin from Hancock Prospecting, through Singaporebased subsidiary gvk Coal Developers and another subsidiary, gvk Natural Resources. At a cost of $1.2 billion, that deal included a 79 per cent stake in an Alpha Coal project, 100 per cent stake in Kevin’s Corner Coal, and a 100 per cent stake in a proposed rail link till the Abbot Point port, along Australia’s eastern shores. It was a leveraged buyout secured by the acquired assets, and financed through icici Bank’s UK subsidiary. icici Bank provided bridge finance and syndicated the loan, but is said to continue to hold an over $1 billion exposure to the Hancock project. A covenant in the loan agreement at the time, however, requires gvk to acquire consent from icici Bank prior to selling any of its group assets. A fresh delay in the sale of the Bangalore airport has the potential to put on hold gvk’s payments to Watsa: sale has been blocked other creditors that have loans linked to the Bangalore airport – including Srei Infrastructure, hdfc and Yes Bank. The financiers Business India spoke with, however, were confident that their loans are ring-fenced from any such adverse development. Over the last six months, lenders have added pressure to highly leveraged Indian companies, linked to a Reserve Bank of India (rbi) quality review exercise, and favour a partial sale of their assets to recover their dues. The more penal Strategic Debt Restructuring measure (which u 60 u m ay 9 -2 2 , 2 016 allows the bank to acquire the majority shares in a company, change management and trigger a sale) has proved ineffective thus far. Reeling under high debt, gvk has been trying to monetise assets and raise capital that can lower its overall borrowings and interest payments linked to them. Its subsidiary, gvk Airport Developers, has been considering an initial public offering or a sale of shares to private equity players. Still in the woods At the annual general body meeting in August 2015, the company’s managers took permission from shareholders to raise equity of R1,000 crore through a fresh issuance of shares. The company’s stock trades at R6.5 a piece (face value R1), against a full market cap of R1,000 crore. For the financial year 2014-15, it posted a loss of R1,136 crore against total revenues of R3,136 crore. But progress in developing the Hancock acquisitions over the past five years has been slow, the company having had to battle appeals from anti-mining activists through courts in that country. The Alpha Coal project, for instance, received an Australian Supreme Court ruling endorsing the grant of the country’s Environmental Authority only in September 2015. gvk had sold a 51 per cent stake in the rail company to Australia’s rail freight company Aurizon in 2013. But the Alpha Coal project has not been granted a mining lease yet, let alone it being able to execute coal offtake arrangements or finalise financing arrangements and commence construction. Meanwhile, Australian thermal coal prices have halved to around $60 per metric tonne over the last five years. In its October 2015 House of Debt report, Credit Suisse identified gvk among the 10 companies in India that was still in the woods and under high stress. “Fifteen to 16 per cent of their debt being in foreign currency, their debt servicing outlook continues to be of concern,” it stated. u RYAN MA X IM RODRIGUES [email protected] Retailing B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d R E TA I L I N G 4,000th store in the world. Khattar admits that retail requirements of Indian consumers have changed rapidly in the past few years, a trend that is likely to continue. Which means this mall, work on which started about six years ago, has made upgrades such as digital walls, and plans new signages to keep abreast the latest trends. E-commerce, also rapidly impacting brick and mortar in the last couple of years, will not be such a challenge as it is expected to take 6-8 per cent of the market, both say. Is bigger better? DLF Retail has set its ambitions high with the largest mall in India W ith 2 million sq ft of retail space, it overtakes the erstwhile largest mall in the country – Kochi’s Lulu Mall – by about 300,000 sq ft. Also positioned as a ‘destination’ mall, dlf ’s most recent opening, The Mall of India, located in Sector 18, Noida, just southeast of Delhi, has set high targets in an effort to carve space in a crowded Delhi NCR retail space. The mall is trying out many new concepts, points out Pushpa Bector, executive vice-president & head, dlf Mall of India. This includes mall interiors designated into five zones. “We are trying to appeal to a wide audience here, because there are multiple malls under one mall,” says Bector. She also reports a high tenancy rate – about 95 per cent leased already, and 80 per cent brands with doors open already. “Our focus is on minimum guarantees and revenue share,” she explains about the return in investment, adding market sentiment dictates that floor rates are no longer applicable. Built at an investment of about H1,700 crore, the mall is equal to all the existing dlf retail spaces elsewhere in the country in size, reveals Sriram Khattar, ceo, dlf ’s rental business. “Once you create the base, the brands will automatically come,” he says. The mall has six anchor stores, including a fourlevel flagship h&m, also the brand’s Where to zone in Market Place Located on the lower ground level; houses a hypermarket and a home furnishing area. International Boulevard Located on the ground and first levels; focus on international brands, including flagship stores for some. The High Street Located on the second level; will host Indian designer brands and handpicked brands from the high streets of India. Family World Located on the third level; has two sections – one for the kids with toy, book and apparel stores and another section with a select bunch of casual dining options. Leisure Land Located on the fourth and fifth level; has a cinema complex (dt Cinemas), an ice-skating zone and a food court that will offer 20 local and global cuisines. This level would also host India’s first kids-only movie theatre. Different segment dlf Mall of India houses over 330 brands, and about 100 kiosks. The High Street level brands are not usually found in malls, and could draw an entirely different segment than the youth and upwardly mobile that usually dominate India’s malls. There are 75 food and beverage outlets, most on the same level, but many spread out in each zone, points out Bector. Among the differentiators justifying its size is the top floor which houses Ski India, usually at a temperature of minus 15 degrees. The mall unusually also has some green credentials: the first leed gold certified mall in North India. It has an energy efficient air conditioning system with 20 per cent less energy consumption, solar power plant of 40kW for using solar energy, among other steps for a more environment friendly experience – a step that might take a while to register with Indian shoppers though. dlf has struggled with the perception of its mall, usually seen as second best to its neighbouring malls in other locations. With this mall, it aims to change that. The mall is promoting itself as a destination where Indians can shop and enjoy a ‘Malliday’, at home instead of in Dubai or Singapore. And yes, dlf will collaborate with established neighbours to make a ‘City 18’. Whether the catchment, a perimeter of about 20 km, buys into the proposition, remains to be seen. u SUMAN TARAFDAR [email protected] u 61 u m ay 9 -2 2 , 2 016 Guest Column B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d Honest to God What makes Salman the No. 1 Khan? H 2016 is very very different from the Salman of onest to God, the Khans … Shahrukh, a decade ago. Aamir, Salman, Saif … even Irrfan and How did this transformation come about? The Imran … and now Fawad (of Kapoor & current controversy of Salman Khan being choSons, and No. 1 in the Times Celebex report this sen as the brand ambassador for the Rio Olymmonth) have been the flavour of Bollywood for pics is actually a fine example of how adroitly the past two-and-a-half decades. In the 15 years Salman’s brand has been managed over the last that I have been tracking the celebrity hit-pafew years. Salman’s forthcoming movie Sulrade, the Khans, bar Amitabh Bachchan on tan was perhaps the reason his image managers occasion, and Sachin Tendulkar and Dhoni even Sandeep Goyal swung the tie-up with the Indian Olympic Assomore occasionally, have dominated the top slots ciation (ioa). That his choice has become somein the rankings. Shahrukh led from the front for many years, a trend from the end-1990s, changwhat controversial notwithstanding, Salman ing places with Aamir every once in a while. has been managed with much thought and stratSalman trailed at No. 3 amongst the Khans, egy as a brand. Salman’s brand got into negative with Saif, a poor fourth. Salman remained in territory with the ‘hit-and-run’ case in 2002. the shadow of The His break-up with Big Two. Thums Aishwarya in the Up was the most same year further thanda he got with sullied his image. Trustworthy Dynamic Best Brand 45 brand endorseIn 2006, he got 40 Unapproachable Progressjve ments, and his tv involved with the 35 black buck huntdebut 10 ka Dum 30 Traditional Distinctive 25 ing case. His career was, at best, a 20 High Quality Up-to-date too was in the dolmediocre hit. 15 drums post 2000. The year 2010 10 Straight 5 But then his changed all of Authentic forward 9 spin doctors took that. Salman, who charge. The first strode to stardom Stylish Innovative masterstroke with mega hit Different was the visibility Hum Aapke Hain Good Value around his philKoun? in 1994, Unique Tough anthropic endeahad his fair share Prestigious Original vour – Being of success with Arrogant Reliable Human. From films like Karan selling T-shirts for Arjun, Kuch Kuch charity to minting Being Human Gitanjali Gold Hota Hai and Biwi No. 1 but it was Dabangg that Coins and supporting Being Human Art, Salaccelerated him to superstardom. Bodyguard, Ek man has done his bit for the underprivileged, Tha Tiger, Kick and finally Bajrangi Bhaijaan catand that too with much pomp-and-show. His apulted him far far ahead of any of the other maiden film production Chillar Party in 2011 Khans – in fact, all of Bollywood. Salman is the won three National Awards, including one for only actor in Hindi film history to have nine of Best Children’s Film. In 2012, Khan offered to his films cross the magical `100 crore mark, and pay `40 lakh, via his ngo, for releasing about is the only actor to star in the highest-grossing Bollywood films of nine separate years! In my 400 prisoners from some 63 prisons in Uttar study of Human Brands, at the end of 2015, SalPradesh – a purely humanitarian offer to help man topped the rankings. And he did that with those behind bars for small offences. In 2015, he a big nice margin over the No. 2, Virat Kohli. offered to donate the profits of his most successThe author is ad-man, Brand Salman shows high scores for trustworful film Bajrangi Bhaijaan among the poor farmserial entrepreneur thy, straightforward, good value and tough (see: ers all over India. All wonderful pr strokes! and chairman, Mogae brand map). He is also seen to be very approachMedia. He can be able; and his low score on arrogance shows that reached at sandeep@ ut nothing would have worked if Dabangg he is seen as friendly, and nice. The Salman of goyalmail.com hadn’t happened. And then his other super- brand sallu B u 62 u M ay 9 -2 2 , 2 016 Guest Column B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d duper hits, culminating in the phenomenally successful Bajrangi Bhaijaan! Salman was playing tough, yet he was playing soft. Salman’s deliberate choice of roles was designed to project him as the goody-goody guy with muscles of steel. A successful hosting of Big Boss further enhanced Brand Salman. All the Khans are getting old. Even Salman (at 50+ he is Bollywood’s most eligible bachelor boy). But with Bajrangi, he has made the kind of transition to a character role that has eluded Shahrukh or Aamir. Meaty. Mass-appeal. High on empathy. Loved by all. The rest of the well-orchestrated Salman-surround has further embellished his brand goodness. My only quarrel, however, with Salman – Sultan of Bollywood, after such smart brand strategisation, is that he cannot be seen dancing and prancing in commercials for Relaxo Bahamas hawaii chappals! u Obituary I t’s something he himself denied. “There’s no such thing as a selfmade man,” said Pralhad P. Chhabria, who died after a brief illness in his adopted home town Pune last fortnight at the age of 86. In his 2008 autobiography, There’s No Such Thing as a Self-Made Man, Chhabria has only credited circumstances and an ‘external guiding force’ for his success. Born in Karachi on 12 March 1930 as the fifth of 10 children, he had moved to India as a 12-year-old after he lost his prosperous businessman father and his family fortunes plummeted. In what was then the British cantonment town of Poona, the young Prahlad had to live with his father’s sister, with “my role as a domestic employee clearly defined”, he recalled in his book. “The family provided me board and lodging, and a monthly wage of H30 which was kept aside to send to my mother and brothers.” Then came Partition, but even though he was 17 years old, he had no clue what it meant. He could make nothing of the concepts of Independence and so on: “I could barely read,” he explains in his book. But the nation’s freedom was also to bring him his own, after “many years of subservience amounting almost to slavery” – his family fled to India two-and-a-half years after he was sent here, and he could join his mother, brothers and other sisters again. “Today I understand the trauma that my family and thousands like them A self-made man A pre-Partition immigrant from Karachi started from scratch and built up a H10,000 crore manufacturing group went through,” he wrote. Having left his menial job, he decided to start his own business. Beginning with trading in cloth and then electrical accessories including cables, he moved on – against his elder brothers’ advice – to manufacturing the latter. He then diversified into pipes and went on to become the leading name in both fields, u 63 u M ay 9 -2 2 , 2 016 so much so that his brand Finolex became almost synonymous with both pipes and cables. Along the way, he executed a backward integration project in poly-vinyl chloride (pvc). In all this, his younger brother Kishan was his right-hand man in the business, followed later by son Prakash and nephew Deepak – who now head the two group companies, Finolex Industries and Finolex Cables, manufacturing pipes and electrical cables, respectively. Chhabria, a simple, spiritual man with deep roots in culture, practised his own style of business: throughout his life, he never broke his rule of repaying every instalment of any loan on the date it was due. He also set up a foundation that runs educational institutions and programmes. His Hope Foundation, which he established originally to help children with cancer after he lost his own daughter Sonali to the disease, has an engineering college as well an international information technology institute. Hope Foundation & Research Centre and Mukul Madhav Foundation are also active in the fields of medical assistance and social welfare for the underprivileged. Finolex Industries Limited is today India’s largest pvc pipe manufacturer and second-largest pvc resin manufacturer. As supercomputer pioneer Dr Vijay P. Bhatkar said his foreword to the book: he was a ‘karma yogi’. u SE K HAR SESHAN [email protected] Talking to B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d ‘We are performing well’ Competition is heating up in the 35,000-strong luxury car market. However, Audi, a relatively late entrant, having come to India only in 2007, is an entrenched player, with a share of 30 per cent. In 2015, it was untrenched from its pole position by Mercedez-Benz. Unruffled by this setback and growing competition, Audi plans to stick to its proven business model – new models and a robust distribution system, which allows existing dealers to participate in its growth story. Joe King, country head, Audi, speaks to Daksesh Parikh and S.M. Boothem on the exciting journey to the top and the challenges ahead Are you satisfied with Audi’s progress in India? We are in a fantastic position, with a market share above 30 per cent. That is one of the strongest market shares anywhere in the world. And that means two things. One, we are performing extremely well in a fairly small luxury market. Secondly, anyone considering a luxury car will consider Audi. I think that’s a solid position to be in, moving forward. Does it really matter whether you are number 1 or 2? No, when I look at the business case, we are 40 per cent ahead of where we were when we planned to come into India. In six years, we are number one in the market. But at the end of the day that’s not the only goal. You have to be number one in all elements. We were awarded the best brand from a service perspective by jd Power in 2015. That, to me, is a big tick. We have the best invested dealer network in the country. They are profitable, they are investing. All our dealers/investors are looking to grow the market within their areas. We’ve got a strong and robust product portfolio. So, I think there are the things that you need to focus on. And the results will take care of themselves. And I’m confident that we will return to number one. Every auto majors has announced plans to bring new models. What are your plans? We have 14 models in the market, with 30 odd variants. We will have 10 launches this year. Out of that two we did at Auto Expo. What is your strategy for the dealers’ network? The rapid growth has come on the back of our product and network expansion. We have a clear investment path with our dealers. We look for the best in business and we offer our dealers the opportunity to expand. For example, in Gujarat, there is the fourth outlet for the investor. But, beyond that, we look at going to where the customers are, from a service perspective first. I think that’s a really important strategy for India. We can’t just continue to put showrooms up everywhere. It needs to make sense for the customer. Soon, we’ll open a small workshop concept in Jodhpur, Hubli and Thiruvananthapuram. business grows, we expand the workshop and, later, the car facilities. How is it progressing? Used Cars is also a strategic important element for us. Our car park has been growing, we have now got more than 50,000 customers. The rapid growth has come in the later years, where these customers are now looking to potentially change their cars and we are providing a good outlet for them to trade in their cars and purchase a new one, and also open up the market for other new buyers who probably want used cars. We go through proper certification. What is this workshop concept? The concept is basically for an investor to expand in the states. So, in the case of Rajasthan, the investor there has a full-fledged dealership in Jaipur and Udaipur, with Jodhpur being the next city where there is already quite a customer car park. So, there is an existing base of customers. We are coming to them with the idea of service facility first. And, as the market then grows and develops, it can be adapted to other showrooms, onto the workshop. So, rather than what a lot of manufacturers do, setting up a nice showroom, in our workshop, we go the other way around – we go with our workshop first and then, as the u 64 u m ay 9 -2 2 , 2 016 How do you plan to leverage? We see good expansion. We plan to put up another three used-car outlets this year. We’ve got probably the largest in India, in Gurgaon near Delhi – a dedicated used car facility. And it opens up another market for those people, who perhaps want not a new car, but a quality used car – one that goes through a proper check and has a proper warranty along the lines of a new car warranty. And that’s the idea behind the concept. It’s doing well and we see that as a huge potential, moving forward. How does this work? Talking to B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d But beyond a point, you have to do something more… I take the view that we don’t want to push the market. The market will grow. The market is now 1.2-1.3 per cent of the total passenger market, the luxury market. So it’s small. When you look at more mature markets, it’s 10-15 per cent plus. So, there is a lot of organic growth that will come in the market. We will grow with the market. Our fundamentals are well in place. That means you have the right dealer network, you have the right product mix, your people are well trained and the best in the industry. And then as the market grows you will be able to maximise that market growth. But while the market is fairly flat at 35,000, you have to push a little bit more and that is not really the end game. The end game is to make sure you’re perfectly positioned. We now offer a buy-back scheme through Audi Finance, so that people can take a contract, where they will simply hand back the car at the end of the three years and, therefore, you need to have the used car facility to do that. Luxury is all about making things easy too. So, the ability for them to drive in, in their current car and drive out in a new car and everything being taken care of is something that customers really appreciate. We take those used cars, put them through a full refurbishment, through the workshop, through the body shop, little nicks and scratches and things like that. And we are able to present the car as a top quality used car for people to buy. We have a strong resale value. business case behind it. We are not here for the short term – that let’s just throw something there and see how it goes. We want to understand what the market is. We have more than 3.5 million Facebook fans, 120,000 Twitter followers. These are platforms for us to engage with the general population and then things like the Audi Club, which is a club of owners that is about 8000 or 9000 and we engage actively on that platform. Auto Expos are also important for us. We showed the Audi A6 All Road at the Auto Expo. For some of the more future products it’s a great opportunity to garner some feedback from the market. Are there any specific pockets of high growth in the country? Our model strategy has been good. Certainly, the Audi A3 has done phenomenally well for us. The Audi Q3 too has been a sensation since we launched the car and we have got a good model range at the moment. And, in some of the fbus such as the Audi A8, we maintain the idea of fbu because, again, in the luxury segment, it is about choice – giving people the choice and the ability to customise the cars is important in that segment. We see it stably spread across the whole country. The premium market is really growing a little bit slower than the total passenger market and this year I think it will be relatively flat, with some of the impact of Union budget and also because of the ongoing topics in Delhi/ncr. How do you select a centre like, let’s say, Ranchi or Jodhpur? Are you planning to lower the entry barriers to ramp up sales? Look, everything has to have a What are the other factors impacting growth? I think the biggest impact from a luxury market this year would be two main things. One – the Union Budget wasn’t kind to the auto industry. I understand the perspective that there is a broader picture there than just the luxury car industry. The ban in the ncr is causing a lot of confusion in customers and dealers. They have invested a lot in their businesses. We really welcome the idea of moving to bs vi. You have been optimistic on India? I think there has been a lot of strong fundamental changes for the better. But, there is still a long way to go. I think the short term will still be a little bit uneasy. But the long term looks positive on several fronts. One is, from our point of view, the luxury market still is at 1.3 per cent of the total market; so, there is going to be growth there – particularly, the young population, the optimistic culture, the people who will drive this country ahead. And what the government is doing will only help to streamline that and I think we will start to see a rapid effect, but it takes some time. The next big thing will be gst. u [email protected] u 65 u m ay 9 -2 2 , 2 016 Infotech B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d photos: sa n jay bor a de Deshpande & Bhagwat: making access points available Redefining Wi-Fi Mojo Networks launches an industry-first business model I n the last week of April, the Pune-based Mojo Networks (formerly AirTight Networks), which started as a Wi-Fi security product company has launched the Wi-Fi platform for delivering connectivity from the cloud, an industry-first business model for Wi-Fi that will empower customers with enterprisegrade networking at a fraction of the cost of traditional Wi-Fi vendors. “After implementing the new model with global 2000 customers over the past year, Mojo is now making access points available to the market without the traditionally expensive hardware mark-up,” explains Kiran Deshpande, co-founder & president, Mojo. Prior to forming this company in 2003, Deshpande was md & ceo, Mahindra British Telecom (mbt). At Mojo, he oversees sales & business development for India. In a year since it started, in 2004, then AirTight Networks, it had set a base in California and Pune and a year-and-a-half later it raised a Series-A round of funding of $10 million from Trident Capital, Walden International, Granite Capital and Blueprint Ventures. By 2009, the team had made Wi-Fi securities a profitable business (as a privately held company they did not share the numbers), and had raised three rounds of funding. However, the promoters realised that while everybody will be using Wi-Fi, only a small segment was willing to pay for Wi-Fi security. This included the people who are in defence or in high security zones. Although the security product is being used in high security areas in the US, Mojo’s other corporate clients range from the food chains McDonalds and kfc in the US to Time Warner Cable, fda, Hilton, Overstock and adp. Just like wired networks, wireless networks need to be monitored to proactively detect vulnerabilities to accelerate mitigation and to quickly detect security incidents to support rapid incident response. Also, while the basic Wi-Fi technology is mature, what Gartner calls the ‘consumerization of IT’ is driving demand for increased use of employee-owned devices with wireless access, such as iPhones and iPads. “This increases u 66 u m ay 9 -2 2 , 2 016 the need for WLAN monitoring to support network access control (NAC) functions for allowing wireless access to users who are allowed to use unmanaged devices”, adds Deshpande. So, what is this new offering? Mojo is making its access points available directly from its hardware supply chain partners with Mojo’s access point software pre-loaded. Basic Wi-Fi functionality is widely available on standard chipsets, while networking functionality is hardware-independent. Virtualised management in the cloud enables Mojo to bring this business model to the wider market. Already, computing and storage have been virtualised to reduce costs and offer greater choice. Mojo is driving Wi-Fi networking in that same direction to better meet customer needs. “Open platform initiatives such as Open Compute leverage the power of collective minds to drive new ideas and significant cost reductions,” says Pravin Bhagwat, co-founder & cto, Mojo. “However, traditional Wi-Fi has lagged behind in this area, clinging to proprietary hardware and controllers, despite the fact that software virtualisation and the cloud has rendered them largely unnecessary. This direct-to-market model results in significant cost savings for the end user Infotech B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d of up to 50 per cent over traditional vendors who stack significant markups on access point hardware.” Bhagwat, an unlikely entrepreneur, after his PhD he began work at ibm Research and was part of a team that actually built the Wi-Fi. He was a member of the first team at ibm Research, which invented Wi-Fi in 1998-99. It was at this time that he saw most of his peers and colleagues moving to Silicon Valley to start their businesses. He later decided to come back to India and joined iit Kanpur to teach and research. Bhagwat received the 2005 Global Indus Technovator Award for engineering the world’s first massively large scale outdoor wlan network connecting two cities in North India. Around 2003, he teamed up with Deshpande to set up the development facility at Pune. “We are seeing a major industry shift in infrastructure toward open networking and standardised Wi-Fi hardware,” observes George Tchaparian, ceo, Edgecore Networks. “And Mojo Networks is paving the way for enterprises and service providers to start adopting this approach. Following our own recent launch of open hardware designs for access points, we are thrilled to see Mojo promoting the benefits of standard designs, and eventually open-source hardware designs. The wide availability of these hardware platforms will accelerate software innovation, as also lower capex, and give freedom of choice to the customer.” Unified cloud “Companies are frustrated with enterprise networking, because it’s a hindrance to accelerating their business,” says Rick Wilmer, ceo, Mojo Networks. “The proprietary nature of Wi-Fi solutions is a clear, and significant, example of this problem. We have seen proprietary hardware standardised for computing and storage, and it’s time for this to happen in Wi-Fi. This new business model is a direct response to the impact of the cloud on wireless networking and where, in today’s world, access point value is actually being created. Software and virtualised cloud-managed Wi-Fi is fundamental to this Mojo: providing greater value and flexibility revolution. It allows us to achieve what was previously impossible: fast scaling to meet demand, rapid enterprise-wide software updates, more flexibility for it organisations, and better business agility for our customers. Our new business model provides Mojo’s purpose-built unified cloud, along with our access points, without mark-ups, thus eliminating Wi-Fi as a capital expenditure.” “Currently, Mojo is sourcing access point hardware from the world’s original design manufacturers (odms) and pre-loading Mojo’s access point software to bring customers the Mojo-branded access point hardware,” adds Deshpande. “Mojo’s solutions deliver unified access, security and engagement features which are all managed from Mojo’s secure cloud platform. Mojo uses major global distributors such as Ingram Micro in the US for delivery, and local value-add resellers for local support.” Bhagwat concurs. “All this is made possible because Mojo access points can be managed from a purpose-built unified cloud that can scale to manage millions of devices,” he says. “Mojo’s secure multi-tenant architecture brings tremendous simplicity, ease of use, scalability, and value-added features that are fully integrated across various access points.” Basically, Mojo is redefining the modern Wi-Fi platform. Imagine u 67 u m ay 9 -2 2 , 2 016 the scalability to set up thousands of access points with a few clicks, all from your smartphone! According to Nolan Greene, research analyst, network infrastructure, idc: “We see cloud-managed Wi-Fi as the fastest growing sector in the Wi-Fi space, with the combined infrastructure & services market poised to reach $2.5 billion by 2018. That includes an increased focus on the network being delivered ‘as-a-service’ as companies look for greater value and flexibility. The move to software-driven solutions is suggested by the increased interest in sdn, open networking, and network virtualisation approaches for the enterprise. The historically hardware-centric approach to enterprise campus networking will be challenged by disruptors.” According to a report by Markets and Markets, the Wi-Fi market is set to be worth $33.6 billion by 2020. The Asia Pacific and Latin American regions are expected to grow at a cagr of 22.6 per cent and 20.2 per cent respectively. The reasons cited are growth of Internet penetration, increased usage of smart devices and more purchasing power parity. Apart from Mojo, some of the top global players in the space include at& t and Cisco. u LANCELOT J OSEPH [email protected] F&B B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d Sauce of the matter PICO caters to gourmet consumers with a wide variety of products I t may sound like a strange recipe. On one side, you have Abhay Jaiswal, co-founder & ceo, Nilgai Foods, who was a management consultant at PricewaterhouseCoopers in London, focussing on clients in the financial services industry, particularly in the capital markets area. His area of expertise was helping Fortune 500 client leadership execute boardroom strategies. On the other side is co-founder & president, Arjun Gadkari, a hardcore travel enthusiast and passionate food lover, who has travelled to Eastern Europe, Southern America and several parts of Central Asia, building on his knowledge about various cuisines across the world. During his travels, Gadkari had also grabbed the opportunity to work as a sous-chef in one of the finest Alpine restaurants in the ski resort of Bormio. So how did this concept of setting up Nilgai Foods (which has pico sauces as one of its products) come about? “While there are certainly a couple of established brands in the market, we felt that there was still tremendous opportunity in this country. A closer inspection of our competition reveals that, considering the size of this country, there are actually very few established brands. Our vision for pico is to become the go to condiment option for the middle class, urban India,” says Gadkari. pico is not your ordinary brand. Today, pico focusses on a sauce category that is underserved in India, namely hot sauce. According to a PricewaterhouseCoopers study, this category is worth $20 billion globally. While India may be one of the largest consumers of chilli and spicy food, its consumption of hot sauce is negligible. Despite the established brands having chilli sauce in their repertoire, none of the mncs ‘own’ the category and keep it at the centre of their portfolio. So, pico realised that there is an opportunity to become synonymous with the word ‘hot sauce’ over the coming years. Hoping that once that happens the potential for its products will be enormous, especially as 50 per cent of US households buy hot sauce. And, in a country like India, spices dominate cooking. India’s table sauces market is predicted to increase at a cagr of 18 per cent over the next six years, says India’s Table Sauces: Market Outlook 2021. Nestle’s Maggi, Kissan, Heinz, Ching’s, Fun Foods, Remia, Del Monte, Sil, Tops and Tabasco are driving the organised table sauces market today. Tomato ketchup and sauce dominate the table sauce market, followed by Chinese sauce, along with its variants. Metros in India account for a considerable market share in the sales of table sauces. Nilgai’s product development team is headed by Nicole Gonsalves, who trained at Le Cordon Bleu in London and worked with Gordon Ramsay at The Savoy Grill. pico is available on Vistara Airlines, Mahindra Holidays and numerous restaurants, bars and quick serve restaurants across the country, while another product, cocofly (a 100 per cent natural packaged coconut water with no added sugar and no preservatives) is available in over 50 hospitals across the ncr. cocofly is particularly useful for the hospitality industry, where coconut water is a desired product but cutting each nut individually is a time-consuming and messy u 68 u m ay 9 -2 2 , 2 016 job that requires a lot of storage and refrigeration space. cocofly, on the other hand, offers the same great taste of coconut water but in a much more convenient packaging that has a shelf life of five months. pico is available in over 2,000 stores across cities like Mumbai, Delhi, Bengaluru and has recently entered Kolkata and a few smaller cities like Pune and Nashik. The company sees great potential in Tier II cities, and is looking for ways to expand the distribution network. While the company has its own online store, pico. co.in, that retails all of its products, it does not have any physical stores. So, it is expanding its physical network of retailers through a growing salesforce and leveraging its reach through online grocers to distribute beyond the metros. Sales have grown month on month since it was listed with Amazon, and several other e-retailers including Bigbasket, Snapdeal and through its own Website making deliveries in over 24 states in India. Nilgai is looking to expand its physical distribution through a new arrival of e-distributors like Just Buy Live and its newest brand, cocofly, is priced at H30. “Our factory focusses on a few signature sauces that our brand is known for – that is where we can add the most value,” admits Jaiswal. “While we have had to turn down potential business in the past, I believe that running an efficient back end is critical while establishing ourselves in the fmcg world.” So far, just over H20 crore has been invested into the fmcg venture, F&B B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d where the company is partially funded internally and the founders raised a round of high net worth individuals funding in 2014. While pico products’ price ranges from H65 to H145, it sells a family pack of five signature hot sauces for H300. Over the next few months, the company will be introducing its first range of chutneys – and eventually pickles – that will be at a lower price point as the products will target larger and more mainstream customers. Brand building During this quarter, the company will send its first shipments of both cocofly and pico to Europe. The duo sees a huge international opportunity for both brands, just as coconut water has become a $1 billion industry globally in just 12 years since it took off in 2003. While there are many coconut water brands out there, the industry is so young that there are still many untapped niches and many countries have not been saturated yet. They will be starting their international expansion in Italy this summer. They believe that there is no other Indian brand that captures the fun, vibrant spirit of India and presents Indian flavours in an international context to non-Indian communities overseas, as pico does. So, Nilgai is starting with the UK, where the management sees a good opportunity for its hot sauces, which will be positioned as one of the first hot sauce brands that offers Indian flavours. The company will focus on Europe and North America as its target markets over the next few years. Jaiswal & Gadkari: tremendous opportunity In India, the duo plans to expand the product range. The vision is to become the ‘go to’ condiment, which will require them to move beyond hot sauce. They believe that the chutney category offers the biggest opportunity because competition here is weak, and unlike pickles, most chutneys are still made at home. They are banking on the increasing number of nuclear families and double income households to boost demand for ready-to-use chutneys over the coming years. While they have launched cocofly only in Delhi, they see a lot of interest all over north India. pico, meanwhile, is the strongest in Mumbai where the company has the biggest presence. The cocofly campaign has involved a combination of traditional advertising mediums - print, outdoor, radio, etc, with online and innovative on-the-ground activations at sports clubs, gyms and malls. pico has been more under the radar and has focussed more on pop-up events, farmers’ markets and in store btl and sampling. However, they have always believed in digital as a powerful tool to engage with customers and increase loyalty. Because, “Digital allows you to focus on the right audience and spend money only on those who have the greatest potential,” says Jaiswal. “It is therefore a preferred route, when the brand is new and distribution does not justify city and nationwide advertising. However, with pico, we will be shifting to citywide advertising shortly, now that we have reached more than u 69 u m ay 9 -2 2 , 2 016 2,000 stores in Mumbai alone.” Right now, the company is in the process of raising its next round of funding because the management believes that it has taken both its brands to a point where there is proof of concept and confidence about customer acceptance. At this point what Jaiswal & Gadkari require is enough funding to generate a lot more inter- est and awareness through marketing and increase their distribution significantly. “We see innovation, product development and brand building capabilities as our biggest strengths,” says Gadkari. “While there are no plans to tie up with other companies, there could be opportunities to work with compatible fmcg companies to leverage their existing distribution network. This has the potential to rapidly grow our own revenues. This however is not something that we are pursuing at the moment.” u RO B IN A B REU [email protected] Aviation B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d Smooth take-off Club One Air plans to double its capacity C lub One Air – India’s largest charter operator – is gearing up to increase its present fleet of 9 aircraft to 19 by 2019 and to 20 in the following year. “Our present turnover is R75 crore, but we are optimistic of more than doubling it in the next four years,” says Bhupesh Joshi, director & ceo, Club One Air. “We fly a minimum of 90-100 hours per aircraft every month and, with a steady increase in fleet strength, we intend to easily achieve our projected turnover.” Joshi joined the air charter company three years ago. His three decades of experience in aviation have helped him bring the company to its present position. He has worked for Air Canada, Kingfisher and gmrled dial Airport, Delhi. Club One is run by a group of 12 companies under the banner of ar Airways. One of the largest stake holders in it is the Uflex group. When the carrier became operational, it was initially meant to function as a fractional ownership operator. However, since this wasn’t permitted by the regulator, it converted itself into a charter operator. The company’s fleet at present consists of one crj-100, with a capacity of 18 luxury seats (traditionally a 50-seater aircraft, but customised for consumer needs); three Falcon 2000 aircraft, with 8-10 l uxury seats; and five Cessna Citation planes. On taking charge, Joshi first worked to boost the efficiency and morale of their 150 employees. He gave them training, got them new uniforms and also moved the establishment to a swank office at the Radisson Blu, near the airport in Delhi. “The efficiency of our employees has improved; so did our bottomline,” says Joshi. “When I took over in 2013, our turnover was R35 crore and, now, it has more than doubled to R75 crore. We were flying 9001,000 hours annually in 2013-14 and Joshi: achieving targets could touch 22,300-22,500 hours annually this year.” In India, business is growing and taking a charter is less of a luxury, this being the best option to circumvent lack of connectivity and save time. The cost of chartering a Citation aircraft today is R1.4 lakh per hour for a minimum of two hours (with taxes and other charges the total comes to about R5 lakh). These include taxes and ground handling charges, as also airport tax. For a bigger aircraft like crj, the hourly rates are R3.75 lakh, for a minimum of two hours. With taxes this would go up to R9 lakh. Emergency services The company’s list of clients includes top corporates, such as hcl, jcb. It has been adding nearly 20 clients every year. “We also cater to political parties during elections – be they bjp, Congress, sp, aiadmk, or any other,” Joshi adds. “And, our payments do not get stuck. We don’t fly individuals from political parties. We are also being noticed for u 70 u m ay 9 -2 2 , 2 016 our medical air ambulance services. During the floods in Uttarakhand, we evacuated thousands of stranded people. We were engaged by the state government”. The airline also provides air ambulance services to crpf in Naxalite areas, such as in Chattisgarh. It has also served paramilitary forces like cisf. “All major hospitals like Max, Fortis, etc, also utilise our services as air ambulances,” he says. Club One Air has also performed evacuation exercises in strife-torn areas such as Afghanistan and Iraq. These services are mostly contracted through insurance agencies. In India, it flies to about 100 airports, including even remote places, which have no access to scheduled carriers. Several clients come from the fields of sports and entertainment too. “A few months back, a production team, while making the movie Drishyam, had opted for our charter for their promotional activities. We have also ferried players for ipl,” Joshi elaborates. A team of 20 pilots and about 10 flight attendants serve the airline at the moment. An investment of R200 crore has been made during the past three years – all through internal accruals. The company has been ebidta positive during the past two years and has also made a marginal profit of R2.64 crore in the last financial year. The reduction in the price of atf has helped improve its bottom line. Club One Air has two bases in India – one in Delhi and the other in Surat. Its activities in the international sector cover the Middle East, the Far East, China and Europe. “We are opening f&b and airport services under the brand name Club One Class and Club One Concierge, which will contribute R7-8 crore of revenue by the end of this fiscal year,” says Joshi, commenting on the company’s expansion plans. “It will also help us to achieve a turnover of R100 crore by the end of the current financial year. The opening of these services is purely to increase our footprint in the industry.” u YESHI SELI [email protected] Health B U S I N E S S I N D I A ◆ T H E M AG A Z I N E O F T H E C O R P O R AT E WO R L D For body and mind A hospital-cum-medical college establishes itself in patient care and education R unning the Charutar Arogya Mandal (CAM) at Karamsad near Anand in Gujarat is like ‘swimming against the tide’ in every way, says Amrita Patel, chairman, CAM & former chairman, National Dairy Development Board (NDDB). “This is the most difficult of all my responsibilities so far, but I won’t give up in my effort to change many of the old policies!” While Amul was a co-operative institution, she points out, Sardar Patel University – of which CAM, a Trust, is a part – is a home of teaching. “Fortunately, people are generous,” says Patel – whose father, former finance and home minister H.M. Patel, set up CAM 38 years after retiring from the Indian civil service. “Karamsad village gave him 40 hectares to set up a medical college and hospital. Everything we have has been donated; there is absolutely no government support.” Beginning with a nursing school, the fledgling organisation found that it had to give the local girls stipends as an incentive to study. After the first batch passed out a year later in 1981, Shree Krishna Hospital made a small beginning with 130 beds. The complex also included an atithi griha for the relatives of patients. Raising money to expand it to a 550-bed medical facility, with separate wings for poor patients and those who can afford to pay, took time despite the generosity all around. It took another two years, and four attempts, to get government recognition, because CAM would not pay a bribe. Today, it is one of the few in the country with NABH (National Accreditation Board for Hospitals & Healthcare Providers) accreditation. Pramukhswami Medical College, which came up in 1987, has a ‘good’ student-faculty ratio, Patel says, “though it is difficult to get faculty, as the doctors find practice Patel: unstinting effort more profitable than teaching”. The financial problems continue even today: though the education-related expenses are by and large recovered from the fees collected for the various courses, the patient care activities require considerable support year after year. The hospital charges, if recovered fully, would be adequate to meet the costs; but there are many patients who cannot afford to pay for treatment. The hospital does not charge for outpatient registration and consultation or bed and diet; and everyone from a BPL (below poverty line) family gets a flat 60 per cent waiver on treatment charges. For women and children, it is totally free. Overall, the concessions are close to H7 crore a year – which needs to be raised through donations. “Our capital expenditure is only about H15 crore a year, but operational expenses go up to about H107 crore annually,” explains Sandeep Desai, CEO, CAM. “Of this, our u 70 ◆ 71 ◆u m AY ay 9 -2 2 , 2 016 M revenues are only about H100 crore. Even in the college, Patel adds, CAM can’t make any money because the students – 100 undergraduates and 65 post-graduates - pay the fees that the government fixes. Personalised healthcare “Our management group discusses the illness and treatment with the patient’s family and assesses the concessions,” Patel explains. “We also administer government programmes, which too bleed us!” Among these is the Chiranjeevi programme, under which pregnant BPL women get institutional delivery care at H3,500. “This causes us a loss of H20-25 lakh a year, because only the complicated cases come here and need ICU treatment.” CAM also holds saasu sammelans, to train mothers-in-law how to provide basic care to their daughters-inlaw, as well as health workers in the village around Karamsad. The area being a tobacco-growing one, these health workers – typically women who have passed school, and some ASHA s (accredited social health activists), says Desai – are taught to visit homes and identify early-stage cancer. “Beyond radiation treatment and chemotherapy, we are adding a bone marrow transplant facility,” Patel says. CAM’s current chairman has realised her late father’s vision: to offer comprehensive and personalised healthcare, delivered with commitment, compassion and at the most affordable cost to all those in need of it. It has become hospital policy not to deny treatment to even a single patient because of the scarcity of funds. The trust stands firm in this vision, despite the commercialisation of the medical profession all around – though, as she admits, the journey over the past three decades has been challenging. Overall, Patel says, the experience of staying in hospital needs to be made easier; and there needs to be a louder voice for ethics in health care. CAM is trying to fulfil both these objectives. ◆ SEKHAR SESHAN [email protected] Column B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d Shades of duplicity Saudi Arabia hits shale producers hanging on for a price reprieve C ollapse of the Doha talks aimed at curbing further oil price decline took everyone by surprise. While the ostensible blame lies at the door of the hapless Iranians, in reality, the Saudis have subtly inflicted a deeper, more enduringly painful wound on America, crippling its biggest rival for leadership in the global oil sweepstakes. Despite ample hints of a gentlemen’s agreement to freeze production, the talks broke down undoing months of negotiations, crashing oil futures and crushing those who entered long into the weekend little expecting a bloody Monday morning. All that was agreed after a gruelling 12-hour session was that nothing was agreed! If everything was set beforehand, why did the Saudis suddenly pour cold water on opec members’ aspirations, risking all-round alienation? Was it simply the well-known Saudi enmity toward Iran? Not really! The real reason for the volte-face is the US and shale. Used to dominating the oil world for decades, suddenly since 2014, Saudi Arabia has been losing out to US shale oil drillers, ever surprised by their resilience. To cripple this contender and send them packing out of business, prices had to be sent and kept lower for as long as it took a strategy which worked with US oil production now at new lows. By keeping oil prices sustainably below $40 per barrel, more and more shale oil producers will fall by the wayside. But, if crude prices rise above $50 per barrel, the shale producers will be back in business. A Doha consensus would have pushed oil prices beyond $50, extending a lifeline to the US shale oil industry, allowing prolific pumping, swelling the glut and pushing oil prices back south - permanently denting Saudi Arabia’s reputation as the world’s top oil gun. Iran’s return post-sanctions, is already threatening Saudi leadership in opec . Scuttling the Doha Summit has reasserted Saudi Arabian supremacy, reaffirming who calls the shots, thereby not only simultaneously keeping both contenders – the US and Russia – at bay, but also blunting the Iran challenge. In addition to punishing Iran, Riyadh does not want too early a price recovery as that could allow rival producers, especially in America, to resume production growth, delaying a rebalancing of the market beyond 2016. Global oil prices first started plummeting in late 2014, Darshan S. Desai after Saudi Arabia deliberately increased production volumes to drive higher-cost producers such as US shale producers out of business. Once again, the Saudis have delivered a hammer blow, administering the final nail in the coffin for shale producers and their lenders, who were awaiting a short-term price respite to survive. The Saudis recognise the host of economic and geopolitical realities staring them in the face. On the economic front, they realise the reducing global dependence on oil and the advent of US shale has wrecked the existing crude world order in just five years. On the geopolitical front, the Saudis perceive the Iran nuclear deal as the latest blow to their esteem, fearing a detente between Washington and Tehran with consequent decline in their regional heft. Iran, meanwhile, is naturally eager to sell every additional barrel it can produce, now that sanctions are lifted. Saudi and Iran’s oil strategy during this downturn reflects a deep-seated geopolitical antagonism expressed in myriad ways: from the proxy war in Yemen, taking opposite sides in Syria and, now, competing for opec leadership. T The author is founderchairman, first euromax, a cross- border deal boutique. He can be contacted at [email protected] u 72 u m ay 9 -2 2 , 2 016 hough taken longer than Riyadh expected, its goal of weeding out higher-cost oil producers is imminent. There was simply no incentive at Doha for the Saudis to give up now, using the opportunity instead to show opec it can entertain the idea, while ultimately putting the blame for failure squarely on Iran. If Riyadh sent a clear message to Tehran by scuttling talks, it also sent a message to Russia about the price of its support for Iran and Syria, drawing a line in the sand regarding Moscow’s role in the oil freeze talks, reminding the Kremlin who remained the final arbitrator of opec oil policy. Saudi Arabia is about to immediately increase production by an additional million barrels per day, which, while significantly disrupting the near-term oil price fundamentals, might actually improve them in the long-term. Though initial reactions to a Saudi production increase will be negative due to exacerbation of oversupply without any immediate offsets, such lower oil prices will accelerate the process of taking some of the supply out of the equation, in turn paving the way for longer-term fundamentals to improve.u CSR B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d Pioneering initiative Smokeless villages are among Indian Oil’s many initiatives T oday, the world is striving to achieve three sustainable energy goals – universal access to energy, doubling of renewable energy share and doubling the gains of energy efficiency. Access to clean, efficient cooking fuels and devices is one of the main priorities of the push towards universal energy access. Nearly 2.9 billion people worldwide still use polluting fuels like firewood and coal for cooking and heating, at a huge detriment to society in terms of health as well as environmental and economic costs, estimated at over $123 billion every year. These numbers underline the urgent need to accelerate the adoption of clean, efficient cooking fuels that can improve the life of millions, prevent premature deaths and help reach sustainable energy goals by 2030, according to a new report released at the second Sustainable Energy for All Forum (SE4All) in New York on 19 May 2015. One of the many ways to achieve the global target of providing universal access to energy is by transitioning to the use of Liquefied Petroleum Gas (lpg) as cooking fuel in kitchens. Clean cooking cuts across sectors, such as health, gender, environment, technology, poverty and energy. Conceptualisation B. Ashok, chairman, Indian Oil, who is also vice-president, World lpg Forum, Paris, has reaffirmed the commitment of Indian Oil to fulfil women’s rights to sustainable access to clean energy, leading to the creation of ‘Mission Smokeless Village’. In an exclusive brainstorming session held on 2 November 2015, on Rural lpg penetration: indoor pollution – lpg, a solution, he addressed a team of 20 lady officers of Indian Oil who have been looking after the lpg function at the state offices, area offices and field locations and shared the idea of formulating a mission to spread the Disappearing sight use of lpg in rural markets. The brainstorming session was steered by Kirk R. Smith, professor, global environmental health, University of California, an expert, known for his work on fighting indoor air pollution. The idea of adopting a village and making it smokeless by promoting the use of lpg was floated by the group at the end of the programme. This idea was firmed up and conceptualised on 20 November 2015, during the chairman’s panel meet, attended by a significant number of Indane lpg distributors from across the country. This was how ‘Mission Smokeless Village’ commenced its journey on Indian soil. Execution On 28 November, Indian Oil declared the first smokeless village in Karnataka. “My compliments to the residents of Vychakurahalli village, which is declared the first smokeless village in India,” tweeted Dharmendra Pradhan, minister of state (independent charge), mopng. “All the households in the village have lpg connections, a great example set by the villagers on the eve of cop21 global summit on climate change; we need many more such villages.” u 73 u m ay 9 -2 2 , 2 016 Ever since, Indian Oil’s lpg group and its lpg distributor network have been promoting this initiative with missionary zeal. After Vyachakurahalli, it was the turn of Govindpura, under Indian Oil’s Ahmedabad area office (ao), to become the first ‘smokeless village’ in Gujarat, followed by Kazi Basai village (under Gwalior ao), Madhya Pradesh state office. Field officers, along with distributors, visited the adopted villages to assess the lpg penetration and the level of effort required to convert the villages to 100 per cent lpg usage. Under Patna ao, 10 villages have been adopted by Indian Oil officers. Two villages have been turned smokeless - Purakothi in Kaler block of Arwal district and Panrepur, Shahpur block, Bhojpur district. The concept received wide coverage in Bihar and is special for the state, due to the fact that the overall industry penetration for domestic lpg is only about 35 per cent in the state. Bihar state office has already put in place plans to bring more villages under the ‘smokeless’ status by the end of the financial year and is targeting a village panchayat (covering a population of more than 8,000) to make it smokeless. At Indian Oil’s Karnataka state office, a WhatsApp group was formed, named ‘Hogerahita Grama’ meaning ‘smokeless village’ in Kannada. This was the platform for sharing and exchanging information about the adopted villages. It was a huge success, because Team KaSO could stay tightly connected and its members could share their experience and exchange notes on the progress in real-time, which helped in fast-tracking the campaign process significantly. On 15 December 2015, KaSO declared about 60 villages smokeless. Adoption of a village for making it ‘smokeless’ is a voluntary initiative. The scheme encourages lpg officers as well as distributors to adopt a village and work towards rendering it ‘smokeless’. By the end of March 2016, more than 3,400 villages across India have benefited from this voluntary effort. [email protected] Niche Business B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d Keeping it clean Lindstrom India supplies companies with freshly laundered uniforms I s there something in common between a mobile phone company in Chennai, an electronics giant based in Bengaluru, the automobile majors in Chakan (Maharashtra) and the numerous pharmaceutical factories in Andhra Pradesh, Gujarat, Maharashtra, Punjab and Himachal Pradesh? Other than workers’ unions, that is? If you are stumped for an answer, you are probably not alone. The correct reply is Lindstrom, a Finland-based company with a Swedish name, which supplies freshly laundered uniforms for about 350,000 factory workers each and every working day. Lindstrom India is based in Mumbai but has business units in 10 locations in different parts of India – from Mumbai and Hyderabad to Tinsukia in Assam. For the longest time, hundreds of companies across the country would buy uniforms for their workers, often making the latter pay for them, and then depend on them for keeping the uniforms in proper condition. In many other institutions, the management would buy them in bulk and handle the laundry aspect in-house. A vast number of Indian companies continue to do so even today. According to a 2008 estimate, the work-wear business in India was worth a stupendous $2.8 billion; now it must be substantially higher, with most large textile companies having a separate division for workers’ uniforms. However, as company after company sought ways to outsource their non-core functions, such as housekeeping, staff canteens and laundry, it made sense for them to farm out the business to companies like Lindstrom, Klopman, Tavoy and Cintas. While most of these are based in Europe, Cintas is based in the US and several of them set up their Indian operations sometime in 2008-10. Lindstrom has also been in India since 2007, with its first unit being located in Chennai. This was quite likely because their first client was a mobile phone company based in that city. The business models of these other companies often vary according to customer demands. Thus Cintas offers both a rental uniform service (like Lindstrom) where they take care of the laundry, etc, and levy a service charge, and uniforms for purchase. Klopman mostly targets customers who prefer to buy the uniforms, rather than take them on rent. “The uniforms are designed according to the needs of each industry,” says Anupam Chakrabarty, u 74 u m ay 9 -2 2 , 2 016 managing director, Lindstrom Service India. “In pharma, food processing, and others, the primary requirement is hygiene and cleanliness while, in automobile companies, the main issue is safety. Lindstrom also devotes a lot of attention to ecofriendliness and constantly strives to use less water, detergents, etc.” To do this, Lindstrom and its competitors have to make a substantial up-front investment that starts with some research into the design of the uniforms, keeping in mind the unique requirements of the client. For example, where the client is a pharmaceutical company, special attention is needed for the colour and pattern, as well as a lot of effort in maintaining the garments in spotless condition. This is because workers’ uniforms are often subjected to additional scrutiny during inspections by the US drug regulatory authorities, without whose clearance the Indian company cannot export its medicines to the US. In fact, these companies at times request for special tracer mechanism such as rfid (Radio-Frequency Identification) tags that help find out how many days ago a particular piece of clothing was laundered! As these inspections from the regulatory authorities of various countries became more frequent and more stringent, the manufacturing Chakrabarty: considering clients’ needs Niche Business B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d companies found it was better to hand the task over to the experts in the field. There are some other advantages too. While the client companies are able to reduce their own fixed costs by farming out these tasks, and ensure availability of high quality uniforms on each and every working day, a spin off benefit is lower absenteeism among workers. With the traditional approach, the workers would buy just two sets of uniforms and get them washed and ironed at home every day. Any disruption in their domestic situation, which meant that the uniform was not washed on a particular day, forced the employee concerned to skip a day’s work. If this happened frequently and in large numbers, the factory’s output would eventually be affected. The Lindstrom service ensures that a complete set of cleaned uniforms for the entire week is placed in the individual worker’s locker in the factory premises and the excuse that he has no uniform to wear is taken care of. Standardised equipment used by Lindstrom across the globe the fact that it has set up 10 business units in different parts of the country, handles 350,000 uniforms each day for about 1,000 clients, requires laundry facilities for all of them, suggests that the company possibly infuses at least `20-50 crore in each new set up. All this involves a lot of people, because of which Lindstrom employs about 330 people directly or indirectly, while Electrotek, Bengaluru, which has been making uniforms for Lindstrom for the past several years, has grown from 22 people to 140 this year. Hence, being part of a €300 million conglomerate helps to a great extent, particularly because Lindstrom’s largest establishment outside Finland is in India. The parent company therefore shares its best practices with the Indian arm, including research into ways and means to reduce the consumption of water, detergents and other resources. Lindstrom also operates in 24 other countries, the latest of which is South Korea. Of its global turnover, about €165 million came from within Finland, while about €114 million came from subsidiaries in Europe and Asia. The Asian operations began with China, and later expanded to India, Turkey and South Korea. Saving time According to Lindstrom InternaThe most important thing that works tional’s 2015 sustainability report, in favour of Lindstrom is that it the global corporation has reduced offers: hassle free work-wear manageits water consumption from 7.6 litres ment including handling wear and to 6.7 (per kg of garments washed) tear of garments; repair and replacebetween 2011 and 2015. Likewise, ments; stocks and storage; smooth its consumption of detergents has and efficient transition and start-up dropped from 12.43 gm to 10.61 gm of services. There is also a locker ser(per kg) during 2011-15. Given that vice for employees that enables sortLindstrom handles 630 million kg of ing of individual sets of garments, garments throughout the world, the so that minimum time is wasted at total savings in water, detergents, etc, the start of each workis clearly a huge amount. 360° End to End Workwear Service ing shift. “Even 15 minApart from its regu360 End to End Workwear Service utes spent by each worker lar business, Lindstrom DESIGN AND PURCHASING at the start and finish of has also partnered with OF THE WORKWEAR COLLECTION each shift adds up to a unicef (United Nations eLINDSTRÖM huge loss of time by the Children’s Fund) in RajFITTING AND SIZE end of the year,” explains asthan and other places MODIFICATIONS Chakrabarty. through its wash (Water, OF CLEAN Since it needs to make DELIVERY Sanitation and Hygiene) WORKWEAR, LOCKER AND PICK UP large investments on SERVICE programme. This effort, OF USED WORKWEAR behalf of each manufacfor which Lindstrom has PERSONAL GARMENTS turing client, it enters into been the main sponsor open-ended contracts since 2007, has made a with its clients, the minhuge difference to more WASHING, FINISHING AND STORAGE AND QUALITY CONTROL FINAL DISPOSAL imum period being five than 10 million Indian years. While Chakrabarty children over the years. REPAIR AND REPLACEMENTS was unwilling to reveal u SUMIT GHOSHAL the scale of investment, [email protected] u 75 u m ay 9 -2 2 , 2 016 Enterprise B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d Travel time The founder of YatraGenie chases a childhood dream W hen Renil Komitla was growing up in a village in Andhra Pradesh, he had a dream: making it easy for people to book bus tickets for long-distance journeys. After earning a BSc from Bangalore University in 1997, he went to the University of North Carolina (unc), Charlotte, on a full scholarship for a Masters in Computer Science. His father, a rural veterinary doctor, could give him only 20 dollars when he left. So the young Renil had to earn a living while he was at unc, working for a little over a year as a software consultant for the Charlotte-Mecklenburg Police Department’s information technology division, creating a database for their crime laboratiories. Graduating two years later, he did what most other Indian students in the US did: he got a job in the information technology industry, working in it companies including Cisco Systems. In 2008, he went on to do – again – what many others like him do: he set up a business: services company Paxterra Software Solutions. And then he decided to follow his childhood dream - and came back to India. He and his wife Rama Kini, whom he met and married in the US, settled in Bengaluru. Here, Kini – a Masters in Computer Science from Osmania University in Hyderabad and a PhD from the US grew the company, while he set up YatraGenie. Why did he come back even after spending so much time in the US and acquiring American citizenship? “It was a dream!” he repeats simply. “I had thought of entering the bus ticket booking business way back in 2008, even before Redbus was started – but I didn’t have the resources to do it. I had identified the gaps in the travel business as local transportation, buses and economy hotels. But I couldn’t afford to get into everything – so I had to decide which to do first within my limited budget.” This simplicity is what rules his life, he says: despite his affluence, the only thing that has changed in his lifestyle over the last 16 years is that he has a bigger house and a car. “I still wear the same brand of shoes, the same type of clothes... I even go to the same biryani centre!” he grins. Paxterra Software Solutions Pvt Ltd, with Kini as its ceo, has grown to 750-plus employees, most of them in the Bengaluru headquarters; it also has offices in San Jose, California and Richardson, Texas. The company, which works with customers to help them with their engineering needs so that they can in turn focus on their core business, has a strong portfolio of customer engagements from the telecom, manufacturing, semiconductors, transportation, insurance, retail, oil and gas, sports, travel and tourism, hospitality, banking and entertainment industries. Paxterra, which describes itself as a world-class it company with diversified workforce in six different locations, operated and managed by seasoned industry veterans, provides the backbone for the travel portal. This company operates in three different business segments - engineering/software development and product support, strategy and it, and cloud and SaaS (Software as a Service). It has grown multiple times in just seven years and added worldclass networking companies like Juniper Networks, Aruba Networks, Ericsson, Cisco, at& t, Cable & Wireless, as customers and partners. YatraGenie.com, for its part, has grown since its establishment in 2013 into one of India’s leading online bus ticketing and cab booking platforms, offering a one-stop travel solution for budget travellers. With a gross revenue of H125 crore from a million unique users, who make about 5,000 bookings a day, it works on a u 76 u m ay 9 -2 2 , 2 016 commission-based business model to give its customers the best service at the best price, and is known for its hassle-free, low-cost ticketing service. “We make about 12.5 per cent in the bus and cab business combined,” Komitla says. “We hope to increase this with our hotels and bring up the average to 15 per cent.” His company not only books tickets on other bus operators’ routes, it also runs some buses of its own. After buses came city taxis. In March 2015, it launched its city and outstation taxi rental services in its headquarters, Bengaluru. But this was only the metro premiere of its cab operations – it already has cabs in 40 towns, mainly in Andhra Pradesh and Telangana, as well as Karnataka. The towns covered are in Nellore, Tirupati, Gudur, Kavali and Vijayawada. Next on the list are Guntur, Rajahmundry and Vishakhapatnam. “Coastal Andhra is my home region,” Komitla points out. “We began in small towns, at the rate of Enterprise B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d one every five months.” oday, YatraGenie is one of the few government-licensed radio taxi operators in the country. It is in the process of introducing 100 cabs within Bengaluru and 50 for outstation travel to start with. In the coming months, it will partner with other operators to increase these numbers to 1,000 and 500, respectively. “The growing demand for city taxi and outstation taxi services in Bengaluru prompted us to venture into this market,” he said at the launch. “The taxi service market is projected to significantly grow in the coming years. Clearly, it is underserved and there is still room for new players who can innovate and serve customers better, not just in metro cities but also in two-tier cities. By the end of 2015, we will be operating in 65 cities and towns with an inventory of 25,000 cabs.” Bookings can be done on the online portal www.yatragenie.com, as well as through Android-based T company, with a focus on technologies specifically related to the job market. “We at kini believe that a strong foundation lasts a lifetime,” his LinkedIn profile says. “We measure return on investment in terms of the group of young professionals that we shape and send off into the corporate world after successfully completing our training programme.” Another company in which he is a partner is rrk Holdings llc, an Angel investment firm he set up in July 2015 in Richardson, Texas. rrk works with early-stage technology companies “looking at contributing to a better world”. An even newer interest is Medkumo Software India Pvt Ltd in Bengaluru, in which he invested and became a Board Member in September 2015. Medkumo, his wife explains, is a stealth-mode start-up, working on innovative solutions in the medical field that will touch every Indian life. Komitla says all that he is aiming at is to ‘touch lives’. “I want to touch 50,000 lives in whichever way E N T R E P R E N EU R before I retire,” says Renil Komitla the 40-year-old. “I’ve touched about B US I N E SS mobile devices using the 3,000 so far.” ExpanBus bookings, taxis YatraGenie app. Apart sion will be systemfrom web and app bookatic, beginning with CO M PA N Y ings, customers can reach Tier II towns: 100 YatraGenie out to the call centre. in south India, then Commuters can now book Odisha and MahaB O O K I N GS a mix of cab and bus serrashtra, “where peo5,000 per day vices for home pick-up ple already know and destination drop at YatraGenie because LO C AT I O N S home. our buses go there; Taxis in Bengaluru, Komitla is also the so, we will have a Andhra Pradesh, chairman of Komitla Serlower spend to create Telangana and vices, which he set up at awareness”. BuildKarnataka; buses all his home town Nellore in ing a network as a over India 2004 as a diversified busichain is best because ness conglomerate with it makes it easier to FOUNDED ventures in transportation, spread, he points 2013 travel, tourism, logistics, out, adding: “It has T U R N OV E R been an interesting it/ites and retail, with a journey of two-plus vision of providing global H125 crore years. Our growth and international experihas been slow, but ence to the Indian service sector and customers. Additionally, good - I belong to the old school of he is a director and board member business, where I only want to make of the Bengaluru-based kini Pvt Ltd, a penny at the end of the year.” established in 2008 as the ‘first of its u SE K HAR SESHAN kind’ networking, it and ites training [email protected] u 77 u m ay 9 -2 2 , 2 016 Market News B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d OVERVIEW Sensex The May mirage 27000 25750 Uncertainty clouds market as investors wait for positive cues T guidelines, by the rbi for universal banks. Governor Raghuram Rajan, true to his word, has virtually made banking licences available on tap. The only caveat was that the big industrial houses will not be able to set up banks – probably a reaction to the goings on in the past, where some of the industrial houses used the banks as their captive arm to expand their own fiefdom. Nevertheless, once the draft agreement becomes official with or without documents, there will be some serious ramifications – one, as to how many companies will actually be able to put up H500 crore upfront; and, second, concerns about the talent pool. Earlier, it was easy enough for newcomers to tap the existing panel of bankers from the psu banks. Co m pa n i e s i n t h e n e w s u V-Guard Industries (m-cap: H3,478 crore) saw a surge in buying interest following the company’s excellent performance. The Kerala-based company, which has a broad assortment of products ranging from voltage stabilisers, solar heaters, inverters, fans to mixergrinders, reported more than a 50 per cent rise in its stand-alone pat to H112 crore on a modest increase of just 7 per cent in its turnover of H1,862 crore. The V-Guard 1000 25262 24500 he last fortnight has been something like a ‘who-dunnit’ thriller. All the action was bunched towards the closing of the fortnight. Of course, the annual results and, more importantly, the prognosis for 2016-17, held the interest of the regular investors. As expected, some were in line with the expectations of the general market, while a few others sprang surprises – some good, some nasty. For the most part of the fortnight, however, the market moved in a narrow range, with the Sensex ranging from 25500-25800. It breached the 26K level just once, before sliding downwards. Since the beginning of the year, it has gone down by over 3 per cent. The biggest surprise of the fortnight was the release of the draft 26161 company crossed the H100 crore pat mark for the first time. The shares made a 52-week record high of H1,186 on 5 May, rising by nearly H180 in a single session, soon after the announcement of the results a day earlier. Cholamandalam Investment (m-cap: H13,800 crore) saw a sharp surge in its share price last fortnight. The H10 paid up shares of the Murgappa 24000 945 18000 890 835 780 4 Jan– 4 May 2016 22000 1 Jan– 5 May 2016 But, will the current lot of bankers be sufficient and more important? Will these new sector banks want to become clones of psu banks with some degree of change? Or, will the companies look at developing a new set of bankers? While the details and fineprint are being studied, the immediate reaction of the markets is the concern with the psu banks. Will the proliferation of new banks change the way in which banking has been traditionally done and, if so, will group company, which had been rising steadily since the beginning of the year ( H650 on 1 January), touched a 52-week high at H892 on 4 May, as the company’s performance was better than expected. While its total income rose by 13 per cent, its pat went up by over 30 per cent to H575 crore. The group, which is largely into vehicle finance and home loans with aum of over H25,500 crore, has a small exposure to other sectors also. Parry’s Sugar (m-cap: H101 crore) another Murguppa group company, and Cholamandalam Fin & Invst 900 Share price (`) u 23250 Turnover (` lakh) Parry's Sugar 5000 54.0 800 3750 45.5 30 12000 700 2500 37.0 20 6000 600 1250 28.5 10 0 500 0 20.0 Share price (`) Turnover (` lakh) 4 Jan– 4 May 2016 u 78 u m ay 9 -2 2 , 2 016 Share price (`) Turnover (` lakh) 40 0 4 Jan– 4 May 2016 Market News B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d the psu banks be able to cope with the change? The banking sector is already going through its own problems and the Bankex has dipped by more than 15 per cent over the last 17 years, with some of the bigger banks like sbi, icici, Axis Bank, pnb and BoI, losing significant ground. sbi and icici Bank are down by nearly H100 each from their year ago levels – at H182 and H216 respectively. Axis is down to H461 from H450. Top league Bank of Baroda and hdfc Bank are amongst the outliers and have improved their market cap. Kotak Mahindra Bank, which is also considered in the top league after its acquisition of ing Vyasya Bank, is also up by H50 to H700 a year ago. Post the release of the guidelines, idfc Bank was the only one, which looked up over speculation that the guidelines may facilitate a re-merger of the bank with the parent once again, in case the management decides to hive off the mutual fund and securities business. The other development, which a subsidiary of eid Parry, which holds a 65 per cent stake, also saw its share pricesshooting up to a yearly high of H50.50 on 5 May, despite the company reporting a loss of H26 crore in 2015-16. This was the fifth consecutive year in which the company had reported a loss. In 2014-15, the company’s total reserves of H100 crore were wiped out, with the net worth of the company being H15 crore (share capital: H115.5 crore). Investors were, however, enthused by the company reporting a pat of a little under H20 crore in the quarter ended March 2016. also happened on 5 May, was the smooth passage of the Bankruptcy Bill in the Lok Sabha. While the fate of the bill being transformed into an act will only be known once the Upper House too passes it, the general perception is that the members of the Opposition, led by the Congress in the Rajaya Sabha, may also support it in the current Parliamentary session. The passage of this bill will empower banks to speedily recover their dues. There were also reports about the earlier Ranbaxy promoters being fined $385 million by an arbitration panel in Singapore. The fine was levied allegedly for non-disclosure of material facts to the Japanese pharma major, Daiichi Sankyo Co prior to its takeover of Ranbaxy. Malvinder Singh and family had sold off their 34 per cent stake for $2.4 billion in 2008, subsequent to which the Japanese company had come out with an open offer. The total deal size was $4.6 billion and was touted as one of the largest deals at that time. Daiichi had in turn sold off its holdings to Sun Pharma. While the fine was levied by an arbitration panel comprising three members, it is not an unanimous one, as one of the three arbitrators had dissented. The order of the arbitration committee did not, however, make any significant impact on the share price of Religare Enterprises, the financial arm of the Singh brothers. While the fine based on an international arbitration award, can and is likely to be appealed against, it will be some time before it is enforced in India, is one view held by the markets. Currently, however, company-specific news is influencing investors’ decisions. And there is a lot of action being seen in midcaps and small caps (see box). For the next fortnight, however, the factors to watch out for will be the action in the Parliament, reports about the onset of the monsoon and results of the stragglers. It may be better to get some more clarity on the proposed policy announcement before placing large bets. Being a thinly-traded company, however, it exhibited volatile movement. banking sector has capped gains in this sector. The bankex has gone down by 3.7 per cent since January 2016. Since the beginning of 2015, the erosion has been to the extent of 15 per cent. axis Bank has reported stressed assets of H22,000 crore in its watchlist. This accounts for 4 per cent of the bank’s total assets as on 31 March 2016. As per the bank’s assessment around 60 per cent of these assets, comprising funds lent to steel and energy amongst other sectors have the potential of turning into npa s over the next eight quarters. Its eps for 2015-16 was H34.5 – a little better than last year. The stress in the Axis Bank 500 BASF 120000 1000 465 90000 925 450 430 60000 850 300 395 30000 775 150 0 700 Share price (`) Turnover (` lakh) 360 1 Jan– 5 May 2016 Share price (`) Turnover (` lakh) 600 0 1 Jan– 5 May 2016 u 79 u m ay 9 -2 2 , 2 016 u DA K SESH PARI K H [email protected] basf, a specialty chemicals company, also into crop protection sector, had reported losses for 2014-15, because of the execution of a new project in Dahej, Gujarat. Higher depreciation and interest charges were the major factors contributing to these losses. With the gains from the new capacities coming through, the company is back on the profit track in 2015-16, declaring a pat of H4.54 crore on a total income of H4,750 crore. The modest eps of H1.03 for the full year has, however, boosted the confidence of investors and the shares, which had been rising in anticipation, have gone up to nearly H 950, from a low of H700 in December 2015. The fall in crude price has also been instrumental in a re-rating of other speciality chemical companies like NavinFluorine, Balaji Amines and Supreme Industries amongst others.u Portfolio Talk B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d ‘Focus on urban and rural revival’ Everyone is surprised that some commodity prices have spiked. Do you see this rally sustaining? Would this benefit companies in the sector? Rather than just looking at what happened in the last two months, we need to look at what has happened in the last two to three years. Crude oil price has fallen from $110 all the way to $28. If you look at the last twoto-three months, prices may have moved, but they are still low. Now, the question is whether the recent trend in commodity prices can sustain? We continue to have doubts because global growth is still sluggish. China’s overcapacity is mindboggling. We are currently in a period where production capacity is low, inventory is low, and there has been a bounceback effect in commodity prices. The fundamental demand and supply issue has not been addressed fully in the global scenario. The demand will continue to be sluggish. So, given all these factors, the commodity space will continue to face pressure. As a fund manager, how are you playing this volatility? We are focussing on two themes – revival in urban & rural consumption and revival in state and Central government expenditure in the infrastructure space. Any sector or segments linked to these two themes are our focus areas now. These are opportunities when there is higher volatility. You have allocated a large portion of your portfolios to the banking sector. Is it because it occupies a higher weightage in the benchmark or is it by design? We are overweight on private sector retail-focused banks and underweight on public sector and corporate-focused banks because corporate credit growth has been lack-lustre, all the sa n jay bor a de Harsha Upadhyaya, cio, equity, Kotak Mahindra amc, who manages a `6,000 crore portfolio, is bullish on the cement business. He tells Sunil Damania that consolidation will drive valuations growth coming from the retail segment. Retail-focussed banks do not have similar asset quality issues and have sufficient capital for growth. This will lead to incremental growth in retail-focused banks. One school of thought believes that all the negatives have been priced in the psu banks and that the base effect may come into play... We are not sure whether all the negatives have been priced in. Even if you assume so, the only comforting factor is valuation. The outlook is still not clear. Though there is a limited downside, there is no fundamental factor to show that a trigger is around the corner and they may start to perform. Your asset allocation shows you are bullish on cement. As I mentioned, we are positive on infrastructure revival in the country. The road sector is seeing increased activity with the number of new awards growing. Execution of new roads is also picking up speed. We have also seen investments in the freight corridor. Everybody attaches importance to railway equipment and wagon manufacturers but, before you actually lay the track, you require a significant amount of concrete to lay the slab and we see significant demand coming from there in the next 12-18 months. We also see demand coming in from the affordable housing sector. All these could help demand for cement. Its incremental supply is much lower than the incremental demand because most of the capacities that were planned have come or will come in the next two quarters. Your view on corporate earnings? Domestic-focus companies have a decent set of numbers. We are in u 80 u m ay 9 -2 2 , 2 016 the first half of the earnings season that is generally better; so, we are a little sceptical. If you look at overall earnings growth, they have been negative because of the many drags. Going forward, these will create a lower base and the drags itself will start to wane. We also believe that there will be a positive effect as the transmission of the interest rate cut happens in the economy. Thus earnings growth could be 10-12 per cent in FY17. FY18 could be much better, depending on the monsoons. How do you see a re-rating of India’s price-to-earnings ratio? Currently, the market is trading at a slight premium to long-term averages. To that extent, further re-rating would depend on corporate earnings and monsoon. If there is a negative in any of those, the market will again fall back on lower valuation range. Where do you expect the nifty50 in May 2017? There are two things – pe re-rating and earnings growth. pe movement will be difficult to predict, it is dependent on flows and sentiment. Assuming that the current valuations, which are in line with fair valuations, continue to grow, the market will move in line with corporate earnings. u [email protected] Executive Track B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d New role After a successful mnc career of over 30 years, Jaspal Bindra, former Asia Pacific ceo at Standard Chartered Bank, takes on a new entrepreneurial role as executive chairman of the pa l A s h r a n ja n b h au m i c k at Edelweiss Tokio Life Insurance, as listed out by the Insurance Regulatory Authority of India (irda). He has over 24 years of experience in life insurance and started his career with lic across various functions before moving into the actuarial function, for the last five years of his stint there. Nurturing growth Wonder Cement, a part of the rk Marble group, has announced the appointment of Jagdish Chandra Toshniwal as its managing director. Toshniwal takes over the reins from D.P. Somani who was with the company for over seven years and was instrumental in setting up the entire plant and its expansion in the shortest amount of time. In his new role, Toshniwal is tasked with accelerating the growth journey and building a futuristic organisation, retaining its endowing culture for young leaders to nurture and grow. Building partnerships Bindra: tremendous knowledge Centrum group, a major financial services provider in India. Bindra had joined StanChart in 1998; he rose to the parent board as director in January 2010 and served in leadership roles in Mumbai and several cities in Southeast Asia. His knowledge and experience of treasury, capital markets, investment banking and consumer banking is tremendous. Bindra serves on the boards of several companies like Reckitt Benckiser and is on the board of governors of xlri Business School. His early career years were with ubs Investment Banking and Bank of America. Top position Edelweiss Tokio Life Insurance, a joint venture between the Edelweiss group and Tokio Marine Holdings of Japan, has appointed Subhrajit Mukhopadhyay as the chief actuary. Mukhopadhyay will be responsible for all actuarial processes and controls Hitachi Data Systems Corporation (hds), a wholly owned subsidiary of Hitachi, announced the appointment of Raghuram Krishnan as director of partners and alliances, India. With over 20 years of industry experience, Krishnan has successfully developed and executed channel strategies for some of the leading it companies in India. In his current role at hds, he will be working closely with the partners, to grow the business with existing partners and manage alliance members across markets in India. Krishnan will be accountable for identifying and recruiting new partners to help hds grow in the identified key areas. Well-connected hotelier The Aethos Consulting group recently promoted Georgianne Fsadni to managing director, Asia Pacific. Based in Melbourne, Australia, Fsadni joined the Aethos team in 2015 with three u 81 u M ay 9 -2 2 , 2 016 decades of experience under her belt in hotel operations with Accor, consulting with e&y, and asset management with Dubai Holding. Fsadni is a well-connected hotelier who is devoted to the industry, and has quickly become a trusted advisor to clients in the areas of talent management, asset management, and business strategy. Additional role Realigning its senior management team, IndiaCast, the domestic and international distribution arm of Viacom18 and tv18, has promoted its chief financial officer Sanjay Jain to the additional role of international business head. He will continue to be the cfo of the company. All the international business heads, along with outbound sales and international operations teams, will report to Jain. He will continue to report to IndiaCast group ceo Anuj Gandhi. Strategic move Leo Burnett recently announced the appointment of Dheeraj Sinha as chief strategy officer. Sinha will be based out of the agency’s Mumbai office and will be responsible for planning across South Asia. In a career spanning 17 years, Sinha has worked with McCann Erickson, Euro rscg, Bates and Grey. In his last role, he led the strategic planning function for Grey in India, South and Southeast Asia. Sinha has also authored two books on the Indian consumer market: India Reloaded – Inside the Resurgent Indian Consumer Market and Consumer India – Inside the Indian Mind and Wallet. New head Fabindia, the private platform for products that are made from traditional techniques, skills and handbased processes, recently announced the appointment of Viney Singh as director and ceo. In the past Singh has worked with companies such as Max Hypermarkets India and Reliance Communications. At Fabindia he succeeds Subrata Datta who had been the ceo since 2013. u Executive Focus B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d Hello, how may I help you? W hen Sanjay Mehta joined the now $3.7-billion Teleperformance group in 2001, he came with what he describes as “a wealth of experience from good and not-so-good things in the past”. His 17-year career till then had spanned a variety of disciplines, including sales, marketing, customer service and general management, though in only one area, office automation, and two companies: the Modi group and Jumbo Electronics. bpo (business process outsourcing) was a new area – not only for him, but in the world. “bpo began as a huge opportunity riding on the success of the information technology (it) industry,” he says. Only a voice service till a couple of years ago, it was driven first by regulatory authorities, till the dynamics of the booming it market took over and e-commerce came into its own along with a ‘device explosion’. Mere ‘customer service’ was transformed into ‘customer experience’, which evolved into ‘satisfaction’ and ‘delight’. The business was projected to create about 20 million jobs in the US, while there would be a similar number of ‘invisible opportunities’ for economic development. But MANAGING DIRECTOR, TELEPERFORMANCE while the bpo business in INDIA that country was mainly Date of Birth: 8 June 1963 in remote locations, 95 per cent of it in India Education: ba (economics honours), was in five metropolitan Shri Ram College of Commerce, Delhi 1984; centres. That, as Mehta LlB, Delhi University 1988; Executive says, was quite an anomprogramme, strategic marketing management, aly. Teleperformance led Harvard Business School 1999 the change when it came here in 2007, setting up Career: Regional Manager Sales – North, Modi a large centre in Indore; Xerox 1984; Manager Sales: Office Automation four years later, the situProducts, Jumbo Electronics, Middle East 1994; ation had been reversed Executive Director, Modi Corp 1996; Managing and only 5 per cent of Director, Teleperformance India 2001 the bpos in India too are in non-metro centres. And now, they have gone down the service in the decade he spent with tiers even to taluka-level towns. mx and, later, another four years at Mehta, who joined Modi Xerox in Modi Corp. “It is a customer-cenDelhi fresh out of college after his ba tric organisation,” he says. “No sale at Shri Ram College of Commerce in was ever made without ensuring that 1984, learnt the ropes of customer there was a service point nearby.” Sanjay Mehta u 82 u MAY 9 -2 2 , 2 016 It was what he describes as ‘interestingly accidental’ that he had a chance meeting with Teleperformance’s then global chairman and ceo, who was looking at India. “It was not a job interview, but a discussion about a pure-play service industry entry opportunity for them.” But that turned out to be a ‘life- Executive Focus B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d changing experience’, as he discovered the “energy of working with lots of young people” – and the opportunity to create jobs. After 15 years on the job, the 53-year-old still finds it an exciting business. “Our ongoing training and development is a big commitment, a key part of our customer experience life-cycle,” he says. So the employee care – hr, or human resources – team is comprised of people who come from operations, “because they need to empathise”. They are always available, on intranet or phone if not in person, and ensure problem resolution within 24 hours. This is then followed up with a call to ensure that the employee concerned is satisfied. Stressing that bpos offer the “largest skill development programme in the country”, the industry veteran points out a majority of the youngsters – nine in every 10 are men and women under the age of 25, who join call centres as a first job – move on in a couple of years after learning the finer aspects of customer service. The experience demanded is the ‘lowest’, practically the only basic requirement being fluency in English for an international bpo; but they deliver the highest value of work, which translates into what he says “creates 100 per cent revenue”. “This industry is the biggest contributor of skilled employees to the service industry!” he says. “It is unique in the fact that it offers multidisciplinary training to a million people, at a cost of R5,-6,000 crore every year on their development. The capital and infrastructure it represents are humongous.” And the quality of life it offers the work force – which he says “is important to us” is far superior to other similar industries, with perquisites including two hours’ travel time each way on the company’s clock. Another unique aspect of Indian bpos, Mehta explains, is that it is the largest English-supported industry of its kind in the world: “Even if the caller speaks Tamil, the system is in English.” Having led Teleperformance India into a number of costbased opportunities, including lots of frugal and smart innovations, he sits back noting with pride that the whole industry went “the way we led”. After four years of foreign domination, the Indian company showed that it could handle both international and offshore business, setting up another centre in Jaipur along the way. He himself sits in Gurgaon, which houses the company’s third centre in India. With domestic business going farther into the hinterland, the employees – who live in the area, and need to commute only 15-20 minutes to and from their offices – deliver much higher productivity even at the same salaries, because their work week is 48 hours instead of the 40 hours in the cities, with a six-day working week instead of five days. “We can’t do anything like this in the big cities,” Mehta says. “And, for the client, we are 15-40 per cent more competitive. It’s a win-win!” H e himself leads by example: he is available on the telephone 24x7. “There is no question of a client being told, ‘The boss is sleeping’ even if it is two in the morning,” he explains. “This is a back-office business, where nobody meets the end customer, so we have to be there for them to talk to at all times.” Mehta is, however, critical of the fact that India still has no bpo policy, even though the industry is the highest economic multiplier, providing a million jobs and accounting for $24 billion in revenues. And as much of 80 per cent of this is spent in the same city or town by the employees who take it home as their salary package. “This kind of money can selffund 100 ‘Smart Cities’!” he says. Describing India as a ‘fascinating’ country where a large number of multinational corporations want to set up their base operations to offer world-class service to their customers, he says the biggest challenge he faced here was to make Teleperformance an employee-centric organisation. “My guiding principle has been kiss, ‘Keep It Stupidly Simple’. Every meeting in the office begins and ends with the same question: what can we do better for our u 83 u MAY 9 -2 2 , 2 016 employees?” Things evolved over the years. Today, even the junior-most employee can send an SMS applying for leave just two hours in advance – it goes straight to the server, and no questions are asked. Mehta himself spends 10 per cent of his time being what he calls ‘Chief Employee Officer’ with a pre-fixed schedule. Every week, he holds a 90-minute ‘open house’ – physically as far as possible, or on a call if he is travelling. Over the past couple of years, he has halved his other meetings to devote himself to this differently-described ceo role. “There are no rules at these sessions. Employees feel it’s a great connect!” he says. “Every issue is answered immediately or, at the most, in 48 hours. Most of the solutions to our problems come from the open house. We never say No; we may not have an immediate solution, but we are candid about it.” Most of the issues raised are about transport or food. If a cab collecting employees comes with nine instead of eight, a notice is immediately put up on the board, along with an apology to those inconvenienced. Food wastage is another area of concern, but it has been brought down by 70 per cent thanks to employee education. Under Teleperformance’s global ‘Citizen of the World’ programme, the work force here is also encouraged to – and enthusiastically does – work with ngos to provide education to the underprivileged. “About 70 per cent of them are engaged in it voluntarily, and contribute money and time every month,” Mehta says. “There are 3,000 people in the cotw programme, and slum children in the three cities where we operate are beneficiaries.” He is proud of the fact that he has led a major change in life for so many people. Even employees who leave Teleperformance start similar work in their new organisations to benefit society, he says: “The notion of giving that they inculcate here is very strong. And youth today are very passionate in everything that they do.” u SE K HAR SESHAN [email protected] Selections B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d Basho’s Resort on the banks of serene Mulshi Lake, is 45 mins from Chandni Chowk, Pune A place to meditate Sitting quietly, doing nothing, Spring comes, and the grass grows, by itself. Matsuo Basho W hen successful restaurateur and Oshoite Prithviraj Chitnis wanted a place to get away from busy Pune, the banks of serene Mulshi Lake, 50 km away, seemed like a great idea. Unfortunately, the chaiwalla next door turned out to be a nuisance, noisy at all hours, disturbing the peace. Even the wild deer, wolves and boar heading for the lake in the late evening and dawn avoided the direct path to the water. After much cajoling, the raucous chaiwalla agreed to sell to Prithvi and Basho Resort and Restaurant was launched about a year ago. The local farmers seeing the restaurant thriving asked Prithvi to conditioned and with high end fittings – is a unique combination of stone floor and natural soft interiors, with a well laid-out ensuite bathroom – worth a visitor’s every penny. The adjacent restaurant is a gastronomical delight, offering something for every palate. With a capacity to host over 100 guests, Basho Restaurant is ideal for corporate or private parties. The resort can take 32 people. The ambience is a winner. The resort is an embodiment of Zen as expressed in the poems of Japanese poet Basho, after whom it is named. Basho’s poems express deep meanings of simple moments in life, bringing awareness of simplicity in nature. A weekend at the resort turned out to be just such a zenlike experience for me. Early morning walk on the shores of the lake, a quiet moment on the private verandah, a little meditation in the open air area overlooking the lake and a dip in the small sleepy pool – a fantastic treat for the body and soul in the lap of nature. The resort has positioned itself not just as a weekend family getaway but also as a corporate conference, yoga retreat and wedding destination for near-by cities such as Pune and Mumbai. Prithviraj and Kalpana: creating an oasis lease their adjoining low-yield land, on which were built four cottages and four tents. Old dark sleepy pool... Quick unexpected frog Goes plop! Watersplash!” Great ambience The rustic looking accommodation – though fully air- The beds in all rooms have enchanting views of the lake Chilling in the outdoors u 84 u M ay 9 -2 2 , 2 016 Matsuo Basho u bertie d’souza [email protected] Selections B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d R a mp u r ’ s c h e f s r e v i v e f l a v o u r s , s o f t a n d t e n d e r Flavours of old Delhi T he Trident in bkc, Mumbai, has revived traditional flavours for the city. It invited Rampur’s food connoisseur, chef Jalali, who, naturally, brought along his mother and wife to run the kitchens and present the delicious results at their Maya restaurant. Any efforts to revive old methods and present good food are to be devoutly appreciated! This time, the Trident offered old Delhi’s flavours brought by Rampur’s chefs. ‘Old Delhi’ reminds one of myriad bhallas, ginger and tamarind topped chaat and rich parathas! Rampuri food shows some of our collective history. The Rajput Katheriyas, whose origin and rule is a mystery, began establishing their kingdom in the Rampur area. They saw a large bird flying away: it proved to be a garud, Vishnu’s vehicle, holding a great snake in its talons. A most Gastronomic delight auspicious sign! From the middle of the XIIth century, the Katheriyas Mughal courts arrived in Rampur, established themselves here and for bringing tradition and gradually about 400 years they fought success- adding Hyderabadi and Kashmiri fully against Delhi’s rulers but lost flavours. The nawabs’ chefs crewhen they revolted against Akbar ated Rampuri cuisine and their recand when Aurangzeb sent in the ipes use cinnamon, sandalwood, Rohilla Afghans. Tradition has it that local yellow chilies and their RamJagat Singh Katheriya founded Jagat- puri kebabs, milk cooked biryani and pur in 1500 and today, a mohalla in adrak ka halwa are loved today. Surprisingly, curry leaves, more typical the old city still has that name. Rampur, then called Kather after of the south, are popular! Were they its rulers, originally consisted of four villages. On 7 October 1774, in the presence of the British commander, colonel Champion, Nawab Faizulla Khan established Rampur. The Nawabs of Rampur had sided with the British during the First War of Independence in 1857 and remained their ally. They, with the United Provinces, shaped some of the politics and culture of this part of India and Rampur became a centre for the arts, with a distinct cuisine. After 1857, artists, chefs and khansamas from defeated A simmering Shorba u 85 u M ay 9 -2 2 , 2 016 brought by the Marathas when they ruled? Rampur avoids the fragrances typical of Lucknow or the Awadhi flavours redolent with our beloved ghee and opts for earthenware and khada or raw, whole spices. Varieties This cuisine is not as fragrant as Awadhi food, remains less known than Mughlai cuisine and avoids delicate, milky sweetness. Rampur masalas are simpler and include gullar (figs), pineapple and amla, while gilawat or raw papaya for tenderising kebabs is essential. Khamiri Roti too is typical and desserts may actually include mirchi/ capsicum, aloe vera or ginger halwas! Vegetarian food includes kathal kebabs. For some reason, kebab chefs think vegetarians miss meat and, hence, lovingly offer jackfruit which, to them, is similar in texture! Other dishes include dry, white urad and a light yellow toor dal boiled in milk, tempered with ghee. We are told khansamas in the royal kitchens incorporated melted gold coins and added them to the dal! Actually, many Indian foods are embellished with gold or silver work and this is making a comeback worldwide, even atop coffee. Slow cooking on a low flame for hours is characteristic: a shorba may be simmered for 18 hours. Then there is royal Rampur’s badam roti, made with almond flour and the Rampuri khichdi made with carved almonds and pistachios. The nawabs seem to have loved nuts in many things! The Bandra Trident and Rampur’s chefs have brought the flavours of old Delhi here, soft and tender - some cooked slowly with simple masalas, others fiery hot and fierce. u SWAPNA V ORA [email protected] Selections B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d P o s t e r g u l ly. c o m a l l o w s a m a t e u r a r t i s t s t o pr e s e n t t h e i r w o r k s w o r l d w i d e Art of the matter contributors to our business.” Intuitive tech However, the initial I t all started when Bharat Sethi, of expansion. After our Series A, we founder and ceo, PosterGully. will focus on going international. com, realised that “I wanted to Our global presence can certainly crebe at the helm of an emerging move- ate ripples in the international marment to find individualised, curated kets where we have a significant cost shopping experiences and churn out advantage namely in shipping and products supported by communities manufacturing combined.” PosterGully is a curated marketwith like-minded interests”. Globally, buying affordable art on the Internet place that enables artists, designhas improved in the last five years. ers and anyone with original visual One can now find quality work from content and unique merchandise great unknown artists who may not designs to seamlessly contribute have been found otherwise, as well and sell a variety of products, such as prints of well-known established favourites. “So we simply wanted to catch this wave and give easy access to Indian artists and designers.” In 2014, Sethi started with his own savings of `1 lakh, realising that he had the right opportunity but needed to solve the classic chicken and egg problem. He needed buyers to attract designers, and designers to share as much authentic artwork to attract buyers. So PosterGully decided to focus on getting more buyers and increase Sethi (inset): selling art online pays off traffic to the Website every month. PosterGully started with as phone cases, art prints, about 10-15 carefully approached home décor, clothing, artists, names such as Raj Khatri, etc, to consumers globRJ Artworks, Inderpreet Singh, Adil ally. They produce these products on-demand ‘just Siddiqui, etc. Simultaneously the designer net- in time’ through vendors work grew. It helped about 850 con- across India. All a contributributors with over 8,000-plus designs tor needs to do is upload their cash in on their artworks, resulting artwork and consumers can buy in over 60,0000 stock keeping units. a wide range of merchandise of that Sethi’s vision is to grow this authen- design which is checked for origitic community to hundreds of thou- nality through reverse image engisands of artists who have no means neering and the profile of the artist to currently monetise their artwork. is also verified by the moderation And PosterGully aims to go beyond team. And those who do it well, end their current 20 categories to include up raking anywhere between $800footwear, furniture, kitchenware and 4,000 every month. “The current upholstery in a 12-18 month time- market is quite vibrant and more line. “We’re looking at a 12-month customers are pouring in. The growtimeline to raise our next round of ing web connectivity is emerging as funding, which I estimate to be about a silver lining for the business. It is R10-15 crore, depending on our speed catering to both customers as well as u 86 u M ay 9 -2 2 , 2 016 stage was not easy – especially finding exceptional talent. Sethi had trouble with his on-demand just in time model, as there is no inventory involved in his business. Furthermore, it was difficult to lubricate the supply chain with new categories. Another problem was to find the right vendors as the increasing bulk of orders was not at hand. However, he tackled these problems through intuitive use of the technology platform and by leveraging a wider network of suppliers and vendors. With 22-plus product categories currently, PosterGully adds a new category every two weeks. This includes wall art, home decor, furnishings, tech accessories, vinyl and decals, kitchenware, etc. With an expanding online art market in India, PosterGully is not just seeing changes to how art is sold, but also changes to what is bought, at what price point it is bought, why it is bought and by whom. Sethi accepts all creative work like digital art, photography, illustrations, pop art, sketches, paintings, fine art, anime, doodles, line art and more, with about a 5-10 per cent of its designer base being international. The idea is to build the largest gathering of indie designers. It started shipping worldwide in February 2016. And as Sethi says: “One thing is for sure, globally there is a lot of investor money being poured into online art marketplaces right now. The online market for art-related products is growing and there is sufficient evidence of its success.” u RO B IN A B REU [email protected] Books B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d preferring instead to spend scarce resources on private doctors and medicines. The reason might be that Gupta has depended largely on government documents and interviews with government officials for his material. There is not much discussion or reportage on the actual endusers of these public health facilities. Scathing indictment The title of the volume is really a misnomer Healthcare Reforms In India Rajendra Pratap Gupta Reed Elsevier India Pvt Ltd Pp 456 Price: Not mentioned E verything that could go wrong with India’s public health establishment has already gone wrong, with very little chance of things being set right in the near future. From inadequate budgets to unrealistic targets to hopelessly incompetent execution of health plans and policies across the decades, the situation is as dismal as it can be. Hence the title of the volume under review is really a misnomer; the book is not at all about healthcare reforms, but rather how reforms have failed the Indian public at each and every stage since independence. In fact, the subheading ‘Making up for the Lost Decades’ is a much better indicator of what the author has set out to do! Rajendra Pratap Gupta has had a ringside view of the changing landscape of global healthcare, including the growing impact of electronics and information technology, over more than two decades. He is therefore in a unique position to comment on India’s failures over half a century and more, and he has done so with telling effect. The timing of the book, of course, makes one wonder whether there is a hidden agenda, given that Gupta is closely associated with a number of health-related organisations of the current government. Some of the important points that he has highlighted include the fact that quite often the actual spending on major healthcare programmes is even lower than the inadequate budgets allocated for them; as much as 50 per cent of the financial allocations in most five year plans are “leaked because of corruption” and most of the so-called healthcare reforms instituted from 2005 onwards are inspired or controlled by multilateral funding agencies! Besides, there is very little genuine effort in drafting the Five Year Plan documents; so much so, that entire paragraphs are carried over from one Plan to the next. This is shocking to say the least, but helps explain the depressing state of affairs where public health in India is concerned. Moreover, the book takes note of the fact that people often have to travel as much as 20 km to find a doctor, and sometimes a lot more. It also points out that there are too few doctors and hospitals, spread too far apart to be of any use. What it does not add however, is that whether in big cities or in semiurban settlements where state-run health centres are to be found, people go to great lengths to avoid them, u 87 u M ay 9 -2 2 , 2 016 Many flows There is also something wrong with the way the book is structured. The scathing indictment of the public health scenario, which he himself describes as “a disorganised marketplace” rather than a healthcare system, actually begins from page 286 or so. The next 120 pages are a solid analysis and substantial comment upon the flaws of the establishment that reflects Gupta’s intimate knowledge of how healthcare works. This is the meat of the book, and should really have been the entire book, rather than Chapter Five! In Chapters One to Four, or the first 286 pages, we find long and boring lists of numerous committees that have studied the healthcare situation in India, various national health programmes, the details of the National Rural Health Mission (nrhm) and the National Urban Health Mission (nuhm), etc. These should really have been placed in the Appendix or as Annexures, so that the reader is not forced to wade through twothirds of the book before reading anything worthwhile. Besides, the entire book – from beginning to end – is replete with errors of grammar and usage, with articles (the, an, etc) missing in almost every paragraph throughout the book. This is a great disappointment given that it is published by Reed Elsevier, a global leader in medical and scientific publishing, which brings out prestigious journals like The Lancet. It also conveys yet again that those who do not have a total mastery over the English language should seek help from professional writers, who can be found through the Internet without much difficulty. u SU M IT GHOSHAL [email protected] People B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d Raising the ‘liquid’ level T Shaping up I n this gender equality era, educated wives of rich industrialists are out to establish their identity as individuals. They set up restaurant, designer boutique and event management companies, as also get into charitable work and manage both family and work. Meet Ritu Agarwal. After managing responsible positions in her husband’s company wpil (formerly known as Worthington Pumps), Ritu, a fitness freak, had decided to set up Rush Fitness, a gymnasiums and wellness destination in Kolkata. She has a strong passion for fitness and says: “Kolkata was lacking scientific and innovative fitness and wellness centres. In Rush Fitness, we offer a 360-degree solution to health and fitness in a luxurious ambience through customised programmes by experienced trainers.” From one in 2013, Rush Fitness has moved to five centres today, with a total workout area of 50,000 sq ft, and is the leading chain of luxury gyms in the city. All centres have top-of-theline equipment, including the spa with steam and massage rooms, to rejuvenate the body and mind. There is also Rush Cafe, a lounge to relax after workouts with a choice of health food and energy drinks. It is also the first fitness studio to introduce an indoor running track and rock climbing wall in the city. Rush Fitness is now managing 2,400 members, including celebrity actors, designers, players and corporates. “We are now planning to go national. Our first centre in Delhi is to open soon,” Ritu says. u he All India Liquid Bulk Importers and Exporters Association (ailbiea) recently celebrated its 15th Anniversary by presenting Nadir B. Godrej, md, Godrej Industries, with a Lifetime Achievement Award, for his role in bringing up the country’s liquid bulk business to its present status. “It has been my pleasure to work hand in hand with ailbiea to facilitate India’s global trade over the last 20 years; I am honoured to receive this award. ailbiea, under the leadership of Jayyannt Lapsiaa, has played an excellent role in bringing together trade, service providers and the government,” said Godrej on receiving the award. India is set to become a major importer of a wide variety of liquid bulk commodities such as bio-fuels like ethanol and biodiesel in the near future. The occasion also discussed the urgent need to upgrade the country’s ports infrastructure with state-of-the-art technology – changes in infrastructure, along with change in the mindset of process owners is equally important. ailbiea, an association of traders, manufacturers, importers, exporters and service providers, is responsible for most of the liquid bulk cargo that passes through various ports of India. It has hit over 200 million tonnes this year. u The best medicine! S tand-up comedy and improve(isation), says Sumendra Singh, are part of a niche field, which is still in its nascent stages, but has started gaining momentum in India as an alternative means of entertainment. “People are thirsty for intelligent humour, but there are few platforms for them to enjoy live comedy,” explains Singh, a founder and director of the Bengaluru-based Comedy Wagon. “I hope to make comedy a regular feature in their lives. No matter how stressful life gets, Bengalureans can now get away for a few hours of laughter and enjoyment any day of the week at our ‘That Comedy Club’. I also hope to encourage budding comedians.” Adds co-founder Adeel KQ, a veteran with u 88 u m ay 9 -2 2 , 2 016 over a decade of experience in co-ordinating and promoting events: “The event scene in the city was getting quite staid with people being given similar kinds of events and a limited type of entertainment to choose from. I was waiting to take things to the next level. When Sumendra came forward with this innovative initiative, I jumped at the chance to make a difference by introducing something so engaging and entertaining.” Located in the infotech capital’s downtown Church Street, the club premiered on Labour Day with a line-up of stand-up comedians from around the country. u People B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d Of trysts broken V eteran journalist and author Tavleen Singh launched her new book India’s Broken Tryst in Mumbai on 26 April. In conversation with fellow journalist Jerry Rao, Singh revealed that the book explores why the Indian state has not yet met the most basic needs of all its people. Her disappointment has deep roots: “It was only after I became an adult that I began to ask questions about that famous ‘tryst’. Why was the speech made in English? Was Nehru just a romantic or a real leader?,” she asked referring to the then Prime Minister’s speech made on the eve of India’s independence, and the promises made, but not kept. India’s Broken Tryst, published by HaperCollins India, is Singh’s fifth book. u Proud moment T he Maharashtra Tourism Development Corporation (mtdc) recently received the Best State Tourism’ Award at India’s No. 1 Brand Awards 2016, hosted by International Brand Council (ibc) Infomedia. Satish Soni, director, tourism, government of Maharashtra, and joint managing director, Maharashtra Tourism Development Corporation, and Chandrashekar Jaiswal, deputy general manager, Maharashtra Tourism Development Corporation, accepted the award at the hands of Hemant Kaushik, chief executive officer, ibc Infomedia. “Today is truly a proud moment for us as Maharashtra is yet again recognised as a Top Indian Brand in the Tourism sector,” said Soni, who was also the Chief Guest of Honour at the ceremony and presented the award trophies to key industry stalwarts. This award is the reflection of our hard work, persistence and meticulous planning at mtdc to establish this state as a best tourist destination in India. It is our responsibility to maintain the highest standards of product integrity and brand development and thus we strive hard to offer the best to our end consumers, our tourists”. India’s No 1 Brand Awards is a known platform which salutes all the selected Top 100 Brands of India. u u 89 u m ay 9 -2 2 , 2 016 High-rise achievements U zma Irfan has been on the receiving end in recent times – of a slew of awards, for both the Bengaluruheadquartered Prestige group, of which she is director, and her own achievement in carving a niche for herself in the predominantly male-dominated building industry. The H3,518crore group, which is rated India’s second largest developer, won in a staggering, sweet 16 awards categories at this year’s Asia Pacific Property Awards in Kuala Lumpur last fortnight. Dedicating the awards to the numerous happy and satisfied clientele of the Prestige family and to all its dedicated employees, Irfan credits the “love and loyalty of our patrons that give us the motivation to strive harder to create new benchmarks within the industry”. Among the awards the companies in her group bagged were for best condominium, best residential development, best new hotel construction & design, best golf development, best development – marketing and best developer website. In her own stead, Irfan was lauded as the ‘Woman Achiever of the Year’ at the Global Real Estate Brand Awards 2016, for being “one of the foremost and most enterprising women in real estate in South India”. Having worked with Prestige for 10 of its 30 years, she looks after marketing communication, corporate communication, branding and all image-related initiatives. “I hope to encourage more women to foray into the realty sector,” she says. u Interview B u s i n e s s I n d i a u t h e m ag a z i n e o f t h e c o r p o r at e wo r l d ‘We have to compete with other countries’ Bandaru Dattatreya, minister, labour & employment, is a senior bjp leader from Telangana, who had served as a minister in the Vajpayee government too. Dattatreya maintains that the Modi government has been working in workers’ interest On recent workers’ protests on EPF It was lack of awareness and a misinformation campaign. Workers should think coolly. In this changing scenario, government is trying its best. We wanted social security (for workers) at the time of retirement and it was only about 3.67 per cent of the total pf contribution. Who lost because of it (rollback)? Ultimately, it was worker’s loss. We have taken many positive steps for workers, even with the Parliamentary hurdle. We are even issuing executive orders and not waiting for the Parliament to pass bills. We can’t wait if we have to compete with other countries. On epf interest spat between labour, finance ministries There is no dispute between us. The Finance Ministry advises us. They send us a circular or note. In turn, our ministry interacts with them. This is the general process. We take decisions for the government of India. The labour ministry is also part and parcel of the government of India. After consultations with the finance ministry, we issued the notification. So where is the dispute? As for the interest rate, when interest rates are coming down, if you provide 8.70 per cent interest rate your cushion will be greater. Your resources will be more. On ctus’ threat to go on a nationwide strike I don’t see any reason. We have increased the bonus, minimum wages, enhanced social security coverage enormously and tripartite communication is regular. There is no gap between the labour ministry and trade unions. We are in a position to solve their demands then why go on a strike? But I think workers understand that we are forthcoming. On tu protests overshadowing his achievements Trade unions are politically motivated. They are unable to digest the speed with which the government is going ahead. Congress is more worried as all the labour reform initiatives were started during the upa regime, but they were unable to do it. There was no political will but this government has and we are going ahead with it successfully. Decisions are swiftly taken and there is no policy paralysis. Worker prosperity is important for our government. For that, providing adequate working conditions, wages, medical facilities and social security are crucial. Also, there should not be any child or woman abuse. The protection of workers’ right is paramount and our Prime Minister Modi says labour is shrama yogi, meaning someone who has devoted entire attention to work. The workers should work in the interest of nation and the government and trade unions should work for the workers decent wages and living. On hiking workers’ wages For the first time, this government has taken a decision to increase minimum wages for contract workers to R10,000 per month. With this, there will be increase in wages u 90 u MAY 9 -2 2 , 2 016 by up to 200 per cent in some states. This is the biggest step taken by the Modi government. The Minimum Wage Act will be amended. Labour is under concurrent list and each state has its own wage. Centre only issues advisory. We definitely want to increase the wages of workers keeping in view the consumer price index, variation of dearness allowance and guidelines by Supreme Court. We are coming out with a formula to increase the minimum wages for all workers with all these parameters in mind. Focus area in labour reforms Since independence, the major initiatives were taken only in the organised sector. The unorganised sector was neglected and my main focus will be the labourers in the unorganised sector. We want to give them better wages and bring them under the social security net, particularly construction workers. We have already allowed esic benefits for them. On pension benefits to workers Earlier, the minimum monthly pension was only R350. After the Modi government came to power, it has been increased to R1,000 in perpetuity. We give R850 crore every year towards pension. Now, workers are demanding a minimum pension of R5,000 per month and some mps have demanded it to be fixed at R3,000. We are also thinking of increasing the minimum monthly pension amount. u [email protected]