Muat Turun

Transcription

Muat Turun
An endless celebrations of events, festivals and happenings...
Malaysia is every traveller’s dream come true. It personifies “Malaysia, Truly Asia”.
Imagine a truly synergistic amalgamation of colours, flavours, sounds and sights of Asia,
all in 1Malaysia, all year round.
Count down to the fabulous Malaysia Year of Festivals 2015, or MyFest 2015, as we herald the country's
endless celebrations of festivals, events and happenings. Continuing the momentum and efforts of Visit
Malaysia Year 2014, MyFest 2015 is set to make Malaysia the top-of-the-mind tourist destination, encouraging
tourists to stay longer in order to enjoy the festival offerings nationwide.
MyFest 2015
Endless Celebrations
Themed “Endless Celebrations”, the year-long calendar
is packed with festivities of every genre; for instance
cultural festivals, shopping extravaganzas, international
acclaimed events, eco-tourism events, arts, music
showcases, food promotions and other themed events.
MyFest 2015, A National Mission
The Malaysia Year of Festivals 2015 campaign leverages
on smart partnerships in line with the National Blue
Ocean Strategy through integrated public-private
partnership strategy that nurtures stakeholder
engagement, support and participation. The symbiosis
enables Malaysia’s tourism efforts to be competitive
and to remain one of the prime contributors to the
socio-economic development of the nation.
Stakeholders and industry players should be united and
Malaysians should come forward in the spirit of unity
during Malaysia Year of Festivals 2015. As Malaysia Year
of Festivals 2015 is a national mission, it is envisaged that
government
agencies,
the
private
sector,
non-government agencies and industry players will
come together and make the national campaign a
success.
THEMED
CULTUREFESTIVALS
SHOPPING
FOOD
HOT SPOTS
A year of ENDLESS CELEBRATIONS
MyFest 2015 Branding
MyFest 2015’s logo was launched in
Kelantan on 18 September 2014 by
YB Dato' Seri Mohamed Nazri bin
Abdul Aziz, Minister of Tourism
and Culture Malaysia.
MyFest 2015 Rationale
The year 2015 will be known as the Malaysia Year Of Festivals (MyFest) 2015. The MyFest 2015 campaign will continue to
boost the tourism sector and ensure that the Malaysian tourism industry remains robust after the Visit Malaysia Year 2014
campaign. As Malaysia is blessed with various cultures, the new campaign seeks to showcase and celebrate Malaysia’s
bountiful, diverse cultures and various festivities.
The MyFest 2015 campaign also seeks to maintain Malaysia as the top-of-the-mind tourist destination with a target of receiving
29.4 million tourist arrivals and RM89 billion tourist receipts. The campaign will complement the Malaysia Tourism
Transformation Plan (MTTP:2020:36:168) where the country has set a target of 36 million tourist arrivals with RM168 billion
tourist receipts in the year 2020.
Brand Guidelines
Colour
PANTONE 2758C
C100 M090 Y000 K045
R011 G021 B081
PANTONE 0293C
C100 M070 Y000 K000
R000 G072 B156
PANTONE 290C
C025 M000 Y005 K000
R187 G229 B238
PANTONE 185C
C000 M090 Y085 K000
R240 G065 B054
PANTONE 123C
C000 M015 Y085 K000
R255 G204 B037
C100 M070 Y000 K000
R000 G072 B156
Logo with white outline
(on coloured background)
Logo with white text
(on coloured background)
Logo in reverse white
Logo in black and white
C100 M090 Y000 K045
R011 G021 B081
Logo Application
MyFest 2015 Logo Rationale
The design for Malaysia Year of Festivals 2015 logo
depicts a traditional musical instrument known as the
Rebana Ubi. The drum is a musical instrument which can
be associated with Malaysia’s multicultural society, in line
with the spirit of 1Malaysia. Therefore, the logo design
reflects an important part of the country’s heritage, traditions
and culture.
Tourism Target
YEAR
TOURIST ARRIVALS (mil)
TOURIST RECEIPTS (RM bil)
Visit Malaysia Year 2014
28
76
MyFest 2015
29.4
89
2020
36
168
MyFest 2015
Nationwide Roadshow
To promote Malaysia Year of Festivals 2015, the
Ministry of Tourism and Culture Malaysia will
embark on a series of nationwide meeting
sessions beginning October 2014. The
programme will disseminate the vision, targets
and branding information of Malaysia Year of
Festivals 2015 to the industry players and
stakeholders.
State
Date
KL/Putrajaya & Selangor
21 October 2014
Negeri Sembilan
28 October 2014
Labuan
11 November 2014
Johor
13 November 2014
Kelantan
17 November 2014
Terengganu
19 November 2014
Melaka
21 November 2014
Pahang
25 November 2014
Kedah
27 November 2014
Perlis
2 December 2014
Penang
4 December 2014
Sabah
8 December 2014
Perak
10 December 2014
Sarawak
16 December 2014
* The dates above are subject to change.
MyFest 2015 Event Highlights
Sabah
Kuala Lumpur
Regatta Lepa
Pahang
24 - 26 April 2015
MyFEST 2015 Grand Launching
10 January 2015
Tadau Ka’amatan - Harvest Festival
Tioman International Classic Surfing
30 - 31 May 2015
29 - 31 January 2015
KL Light Festival
11 - 17 January 2015
Sunset Music Fest
Kuantan Century Ride
5 - 6 June 2015
7 June 2015
Formula One Festival
27 - 29 March 2015
Majlis Rumah Terbuka Malaysia
Tadau Kaamatan
Fraser’s Hill International Bird Race
12 - 14 June 2015
Malaysia International Shoe Festival
3 - 5 April 2015
6 June 2015
Start in Tioman
20 - 23 August 2015
Muzikal Grease
18 - 30 April 2015
Royal Pahang Billfish International Challenge (RPBIC)
Sarawak
11 - 13 September 2015
Festival Tari Malaysia
1 - 7 June 2015
Majlis Rumah Terbuka Malaysia Gawai Dayak
Ramadhan Festival
June 2015
18 June - 17 July 2015
Kelantan
Pesta Tanglung 2015
Rainforest World Music Festival
July 2015
19 September 2015
Malaysia Open Kuala Lumpur 2015, ATP 250 World Tour
Festival Gendang Tradisional Antarabangsa
26 September - 4 October 2015
14 - 15 March 2015
Malaysia International Gourmet Festival 2015
Karnival Silat Nusantara
Regatta Sarawak
September 2015
6 - 7 April 2015
1 - 31 October 2015
Pesta Wau Antarabangsa Kelantan 2015
25 - 30 May 2015
Perlis
Kedah
Terengganu
Penang
Labuan
Festival Gamelan Sedunia
11 - 12 November 2015
Kelantan
Perak
Sabah
Terengganu
Johor
Festival Layang-Layang Sedunia
11 - 15 February 2015
Pahang
Pesta Perarakan Chingay 2015
29 February 2015
Selangor
Labuan
Negeri
Sembilan
Melaka
Sarawak
Pesta Air Nasional Labuan
24 - 26 April 2015
Johor
Putrajaya
Ironman 70.3 Putrajaya
Kedah
5 April 2015
Pelabuhan Klang
Magic of The Night 2015 (MOTN)
28 - 31 May 2015
Karnival Pelancongan LIMA 2015
17 - 21 March 2015
Pesta Bunga dan Taman (FLORIA)
Raja Muda Selangor International Regatta
April 2015
11 - 12 November 2015
Festival Kampung Buku Malaysia 2015
(Malaysia Book Village Festival 2015)
Putrajaya International Islamic Arts
and Culture Festival (PIIACUF)
14 - 20 September 2015
29 October - 1 November 2015
Bukit Mertajam
Nine Emperors God Festival
13 - 21 October 2015
Penang
Chap Goh Meh Celebration
NATIONWIDE
Selangor
5 March 2015
1Malaysia GP Sale
Penang World Music Festival 2015
Festival Hari Moyang Mah Meri
11 - 12 April 2015
7 March 2015
Penang Flora Festival
Formula 1 Petronas Malaysia Grand Prix
31 May 2015
27 - 29 March 2015
Penang Durian Festival
Festival Nasi Ambeng
April 2015
July - August 2015
July 2015
Georgetown Festival
Malaysian Motorcycle Grand Prix
1Malaysia Contemporary Art Festival (1MCAT)
March 2015
Malaysia Mega Sales Shopping Carnival
September - November 2015
October 2015
1 - 31 August 2015
Malaysia Year End Sale
November - December 2015
LEGEND
Culture
Shopping
Leisure
Sports
Theme
Music
Travel
Food
Art
By VMY 2014 Secretariat
Ministry of Tourism and Culture Malaysia
No. 2, Tower 1, Jalan P5/6
Precinct 5
62200 PUTRAJAYA
www.motac.gov.my
[email protected]
+603 8000 8000
+603 8891 7100