Muat Turun
Transcription
Muat Turun
An endless celebrations of events, festivals and happenings... Malaysia is every traveller’s dream come true. It personifies “Malaysia, Truly Asia”. Imagine a truly synergistic amalgamation of colours, flavours, sounds and sights of Asia, all in 1Malaysia, all year round. Count down to the fabulous Malaysia Year of Festivals 2015, or MyFest 2015, as we herald the country's endless celebrations of festivals, events and happenings. Continuing the momentum and efforts of Visit Malaysia Year 2014, MyFest 2015 is set to make Malaysia the top-of-the-mind tourist destination, encouraging tourists to stay longer in order to enjoy the festival offerings nationwide. MyFest 2015 Endless Celebrations Themed “Endless Celebrations”, the year-long calendar is packed with festivities of every genre; for instance cultural festivals, shopping extravaganzas, international acclaimed events, eco-tourism events, arts, music showcases, food promotions and other themed events. MyFest 2015, A National Mission The Malaysia Year of Festivals 2015 campaign leverages on smart partnerships in line with the National Blue Ocean Strategy through integrated public-private partnership strategy that nurtures stakeholder engagement, support and participation. The symbiosis enables Malaysia’s tourism efforts to be competitive and to remain one of the prime contributors to the socio-economic development of the nation. Stakeholders and industry players should be united and Malaysians should come forward in the spirit of unity during Malaysia Year of Festivals 2015. As Malaysia Year of Festivals 2015 is a national mission, it is envisaged that government agencies, the private sector, non-government agencies and industry players will come together and make the national campaign a success. THEMED CULTUREFESTIVALS SHOPPING FOOD HOT SPOTS A year of ENDLESS CELEBRATIONS MyFest 2015 Branding MyFest 2015’s logo was launched in Kelantan on 18 September 2014 by YB Dato' Seri Mohamed Nazri bin Abdul Aziz, Minister of Tourism and Culture Malaysia. MyFest 2015 Rationale The year 2015 will be known as the Malaysia Year Of Festivals (MyFest) 2015. The MyFest 2015 campaign will continue to boost the tourism sector and ensure that the Malaysian tourism industry remains robust after the Visit Malaysia Year 2014 campaign. As Malaysia is blessed with various cultures, the new campaign seeks to showcase and celebrate Malaysia’s bountiful, diverse cultures and various festivities. The MyFest 2015 campaign also seeks to maintain Malaysia as the top-of-the-mind tourist destination with a target of receiving 29.4 million tourist arrivals and RM89 billion tourist receipts. The campaign will complement the Malaysia Tourism Transformation Plan (MTTP:2020:36:168) where the country has set a target of 36 million tourist arrivals with RM168 billion tourist receipts in the year 2020. Brand Guidelines Colour PANTONE 2758C C100 M090 Y000 K045 R011 G021 B081 PANTONE 0293C C100 M070 Y000 K000 R000 G072 B156 PANTONE 290C C025 M000 Y005 K000 R187 G229 B238 PANTONE 185C C000 M090 Y085 K000 R240 G065 B054 PANTONE 123C C000 M015 Y085 K000 R255 G204 B037 C100 M070 Y000 K000 R000 G072 B156 Logo with white outline (on coloured background) Logo with white text (on coloured background) Logo in reverse white Logo in black and white C100 M090 Y000 K045 R011 G021 B081 Logo Application MyFest 2015 Logo Rationale The design for Malaysia Year of Festivals 2015 logo depicts a traditional musical instrument known as the Rebana Ubi. The drum is a musical instrument which can be associated with Malaysia’s multicultural society, in line with the spirit of 1Malaysia. Therefore, the logo design reflects an important part of the country’s heritage, traditions and culture. Tourism Target YEAR TOURIST ARRIVALS (mil) TOURIST RECEIPTS (RM bil) Visit Malaysia Year 2014 28 76 MyFest 2015 29.4 89 2020 36 168 MyFest 2015 Nationwide Roadshow To promote Malaysia Year of Festivals 2015, the Ministry of Tourism and Culture Malaysia will embark on a series of nationwide meeting sessions beginning October 2014. The programme will disseminate the vision, targets and branding information of Malaysia Year of Festivals 2015 to the industry players and stakeholders. State Date KL/Putrajaya & Selangor 21 October 2014 Negeri Sembilan 28 October 2014 Labuan 11 November 2014 Johor 13 November 2014 Kelantan 17 November 2014 Terengganu 19 November 2014 Melaka 21 November 2014 Pahang 25 November 2014 Kedah 27 November 2014 Perlis 2 December 2014 Penang 4 December 2014 Sabah 8 December 2014 Perak 10 December 2014 Sarawak 16 December 2014 * The dates above are subject to change. MyFest 2015 Event Highlights Sabah Kuala Lumpur Regatta Lepa Pahang 24 - 26 April 2015 MyFEST 2015 Grand Launching 10 January 2015 Tadau Ka’amatan - Harvest Festival Tioman International Classic Surfing 30 - 31 May 2015 29 - 31 January 2015 KL Light Festival 11 - 17 January 2015 Sunset Music Fest Kuantan Century Ride 5 - 6 June 2015 7 June 2015 Formula One Festival 27 - 29 March 2015 Majlis Rumah Terbuka Malaysia Tadau Kaamatan Fraser’s Hill International Bird Race 12 - 14 June 2015 Malaysia International Shoe Festival 3 - 5 April 2015 6 June 2015 Start in Tioman 20 - 23 August 2015 Muzikal Grease 18 - 30 April 2015 Royal Pahang Billfish International Challenge (RPBIC) Sarawak 11 - 13 September 2015 Festival Tari Malaysia 1 - 7 June 2015 Majlis Rumah Terbuka Malaysia Gawai Dayak Ramadhan Festival June 2015 18 June - 17 July 2015 Kelantan Pesta Tanglung 2015 Rainforest World Music Festival July 2015 19 September 2015 Malaysia Open Kuala Lumpur 2015, ATP 250 World Tour Festival Gendang Tradisional Antarabangsa 26 September - 4 October 2015 14 - 15 March 2015 Malaysia International Gourmet Festival 2015 Karnival Silat Nusantara Regatta Sarawak September 2015 6 - 7 April 2015 1 - 31 October 2015 Pesta Wau Antarabangsa Kelantan 2015 25 - 30 May 2015 Perlis Kedah Terengganu Penang Labuan Festival Gamelan Sedunia 11 - 12 November 2015 Kelantan Perak Sabah Terengganu Johor Festival Layang-Layang Sedunia 11 - 15 February 2015 Pahang Pesta Perarakan Chingay 2015 29 February 2015 Selangor Labuan Negeri Sembilan Melaka Sarawak Pesta Air Nasional Labuan 24 - 26 April 2015 Johor Putrajaya Ironman 70.3 Putrajaya Kedah 5 April 2015 Pelabuhan Klang Magic of The Night 2015 (MOTN) 28 - 31 May 2015 Karnival Pelancongan LIMA 2015 17 - 21 March 2015 Pesta Bunga dan Taman (FLORIA) Raja Muda Selangor International Regatta April 2015 11 - 12 November 2015 Festival Kampung Buku Malaysia 2015 (Malaysia Book Village Festival 2015) Putrajaya International Islamic Arts and Culture Festival (PIIACUF) 14 - 20 September 2015 29 October - 1 November 2015 Bukit Mertajam Nine Emperors God Festival 13 - 21 October 2015 Penang Chap Goh Meh Celebration NATIONWIDE Selangor 5 March 2015 1Malaysia GP Sale Penang World Music Festival 2015 Festival Hari Moyang Mah Meri 11 - 12 April 2015 7 March 2015 Penang Flora Festival Formula 1 Petronas Malaysia Grand Prix 31 May 2015 27 - 29 March 2015 Penang Durian Festival Festival Nasi Ambeng April 2015 July - August 2015 July 2015 Georgetown Festival Malaysian Motorcycle Grand Prix 1Malaysia Contemporary Art Festival (1MCAT) March 2015 Malaysia Mega Sales Shopping Carnival September - November 2015 October 2015 1 - 31 August 2015 Malaysia Year End Sale November - December 2015 LEGEND Culture Shopping Leisure Sports Theme Music Travel Food Art By VMY 2014 Secretariat Ministry of Tourism and Culture Malaysia No. 2, Tower 1, Jalan P5/6 Precinct 5 62200 PUTRAJAYA www.motac.gov.my [email protected] +603 8000 8000 +603 8891 7100