Objektivní hodnocení atraktivity turistické destinace

INTERNATIONAL SOCIETY OF
TRAVEL AND TOURISM EDUCATORS
Jiří Vaníček
College of Polytechnics Jihlava
Jihlava, Czech Republic
The European Culinary Tourism Conference
Vienna March 3-4, 2011
OBJECTIVE
 International Society of Tourism and Travel
Educators (ISTTE) is an international organization
of educators in travel, tourism, and related fields
representing all levels of educational institutions,
ranging from professional schools and community
colleges to four year colleges and graduate degree
granting universities. ISTTE organizes annual
conferences.
 ISTTE’s annual conference is a unique opportunity
to network with travel and tourism educators from
all sectors of Higher Education and from all parts of
the world.
OBJECTIVE
 In addition to the annual conference the Society’s
journal „The Journal of Teaching in Travel and
Tourism’’ is an invaluable international
interdisciplinary forum and source of reference for
travel and tourism education.
 The author of this contribution took part on the
2010 Annual Conference that was organized on
Carnival Cruise Line’s Paradise from Long Beach to
CA to Ensenada Mexico from October 18th to 22nd.
Carnival Cruise Line’s Paradise
OUTLINE
 The article brings information about the contents of
some interesting papers presented at the
conference, some facts about the so called “Cruise
Industry” which was the main topic of the
conference and about the cruise itself.
 It also includes a brief description of the contents
of two papers presented by the author at the
conference one of which was awarded the “Best
Poster Paper Award”.
THE CRUISE INDUSTRY
 According to the Cruise Lines International
Association (CLIA), the cruise industry started as a
small Boutique Industry and has grown to a $40
billion business.
 It accounts for 360,000 U.S. jobs and annually
produces $19 billion in wages.
 The industry boasts a 7.45% annual growth in
passengers and in 2010 it reached 14.3 million
passengers.
 The addition of 12 new ships launched in 2010 was
a staggering 6.5 billion dollar investment within
this field.
Carnival Cruise Line’s Paradise
boarding
Carnival Cruise Line’s Paradise
upper deck
Carnival Cruise Line’s Paradise
entrance hall
Carnival Cruise Line’s Paradise
show hall
Brief outlines of interesting papers
 The following section of the paper brings brief outlines of
interesting papers presented during the cruise conference.
 The detailed comment of you can find in proceedings from
conference.
I bring out only the headline of selected papers:
 Zheng Xiang: Assessing the Online Competitive Information
Space for Hotels through Google
 Clare Lade: Investigating Postgraduate Student
Expectations: An Australian University Experience
 Jessica Hwang and Pamela Allison: The Challenges of
International Students in Hospitality Education
 Lisa Power and Patsy Morgan: Navigating Reflection:
Photography as a learning tool on a cruise ship field trip
Brief outlines of interesting papers
 Ch. Zhao, G. Jonathon Day, Liping Cai, A. Howard: Internal
marketing as a moderator in the relationship between
environmental sustainability and hotel brand image
 Amanda Micheel, Liping Cai, and Howard Adler: Brand
Revitalization for Hotels – The Case of Holiday Inn
 Sangchoul Yi: Place branding extension and
brand attitude: From culinary tourists’ perception
 Kisang Ryu: Influence of Dining Environmental Perceptions
on Behavioral Intentions Through Customer Satisfaction in
the Upscale Restaurant Context
 Jiří Vaníček: Measuring of the attractiveness and intensity
of tourism in castles and chateaux
Vanicek, J: Folk architecture and
tourism in the Czech Republic
The paper was awarded the “Best Poster Paper Award”.
Vanicek, J: Folk architecture
and tourism in the Czech
Republic
 The paper dealt with the results of a sociological
survey performed among inhabitants of a
representative group of village architectural
reserves and zones listed for architectural
excellence.
 It quoted opinions of citizens regarding the
cultural heritage protection, living in such places
and ways of utilizing these sights in tourism.
CONCLUSIONS
 In order to enable the conference participants to
experience what the Cruise Industry is, the
conference was held on the Paradise cruiser owned
by the Carnival Company as a part of one of their
regular cruises.
CONCLUSIONS
 The journey started in Long Beach and via Pacific island
Catalina aimed for Mexican port Ensenada and then
back to Long Beach. All passengers needed to register
and pay for the cruise electronically via the Internet and
their boarding cards were also issued electronically.
CONCLUSIONS
 There is a large departure lounge in the Long Beach port
where 2000 passengers and approx. 500 employees can
check in within three hours. The check-in process
respects equally strict safety rules as at airports.
CONCLUSIONS
 The cruiser boasted 10 floors which were reachable by 8
high-speed elevators. Passengers could choose from 4
large restaurants and several other smaller refreshment
points. There was also a large casino and a hall with a
stage and an auditorium for approximately 400 visitors.
CONCLUSIONS
 Shops included a jewellery
shop and an Internet café.
Services included sauna and
hairdressing and cosmetic
studios. The top board
featured a pool with a long
slide, a mini-golf course and
a jogging track. Each
passenger received a chip
card which was used not
only as a key to their room,
but also as a payment and
identification card.
CONCLUSIONS
 Catalina Island, where the ship stopped for the first time,
boasted a number of tourist highlights including a rental of
golf vehicles which were used as means of transport
during sightseeing tours of the island; many passengers
took advantage of this.
CONCLUSIONS
 Harbor boats
transported
passengers to
the coast and
back to the
cruiser; safety
measures were
applied upon
every departure
from and arrival
at the cruiser.
CONCLUSIONS
 Upon landing in Mexico passengers could pick from
a large variety of trips along the Mexican coast.
CONCLUSIONS
 A newsletter was published on the ship every day
and it listed details of events planned for the
particular day at various places of the cruiser.
CONCLUSIONS
 The greatest events
were held in the
large hall where live
concerts were held.
Everyday programmes
peaked during
„showtimes“ with a
large number of
performers – singers
and dancers in
fancy costumes.
CONCLUSIONS
 I personally would
prefer a more
active holiday.
However, the
growing demand
for cruises in the
USA proves that
there is a large
portion of tourists
who enjoy such
programme for
their free time.
Thank you for your attention