Apr 2009 Issue 2009/04/01

NEWSLETTER OF THE JEBSEN GROUP
01
COVER STORY
08
LUXURY
02
CORPORATE NEWS
10
INDUSTRIAL
04
CONSUMER
11
SISTER GROUPS
06
BEVERAGE
12
FEATURES
VOL.UME 1 NO. 2 APRIL 2009
WHAT'S
INSIDE
P.2
Hans Michael Jebsen
awarded German Order
of Merit
P.4
Breakthrough high-speed
casio cameras globally
launched in Hong Kong
MESSAGE FROM
THE GROUP
MANAGING
DIRECTOR
With the first quarter of 2009 behind us,
we now have the opportunity to better
judge the impact of the global recession on
the Jebsen Group.
As we are very diversified in our product
mix, the effects of the market slowdown
have not been identical throughout the
Group. This in itself is the strength of our
unique business model, and our four core
business units Consumer, Industrial, Beverage
and Luxury therefore remain the very
foundation of our Group.
Looking at some of our key business
activities specifically: Camera sales have not
been spared from the recession, but the
unique position of Hong Kong as a significant
destination for Mainland tourists has
tempered the effects. To our advantage, watch sales have been a beneficiary
of the same phenomenon.
Blue Girl Beer continues to grow strongly in Hong Kong and we maintain
our growth strategy for this brand in Taiwan and China. Meanwhile,
wine sales have seen a more pronounced impact as there have been
less western visitors to Hong Kong and China.
Our motor business has been substantially affected by both the economic
slowdown and consumption tax increase in China, but we are hopeful that
the strong brand and unique products of Porsche will allow us to make up
lost ground over the coming months.
P.10
Energy services
department set up for
solutions in renewable
energy
and more...
The industrial business is experiencing a slowdown for new projects.
However, the large stimulus package of the Chinese Government should
allow renewed growth by the end of the year.
World events continue to cast a shadow over the business environment.
Drawing on our first quarter performance, it seems unlikely that we will
enjoy a fast and substantial recovery in our markets and things may actually
get worse before they get better. Our emphasis must therefore be on
cost control and risk management.
Nonetheless, as this is not the first recession the Group has had to deal
with, nor indeed will it be the last, we know we have the ability to weather
the storm as long as members of our Group continue in their respective
efforts in this regard.
Helmuth Hennig
NEW NEWSLETTER LOOK
This new corporate newsletter has
been revamped to cater to more
business-oriented content and fit a
handy size. The new name reflects
the modernity of the Jebsen business
and this publication.
2
Darren How
CORPORATE NEWS
HANS MICHAEL JEBSEN AWARDED
GERMAN ORDER OF MERIT
The “Merit Cross of the Order of Merit on
Ribbon”, one of Germany’s most prestigious
honours, was bestowed on Chairman Hans
Michael Jebsen, in recognition of his
contributions to the relations between
Germany and Hong Kong.
The honour was performed by Mr Frank
Burbach, the Consul-General of Germany
in Hong Kong, in a private ceremony on
Feb 20, 2009.
Alongside his business Mr Jebsen takes an
active interest in social and community
affairs. Among other important positions he
serves as Trustee cum Vice-President of the
World Wide Fund for Nature (Hong Kong),
Chairman of the Friends’ Committee of the
Asian Cultural Council Hong Kongand
Trustee of the Asian Cultural Council Board
of Trustees New York.
In 2001 Mr Jebsen has been awarded with
the Bronze Bauhinia Star of the Hong Kong
SAR as well as the order of the Dannebrog
by the Queen of Denmark in 2006.
Mr Jebsen receiving the prestigious
award from Mr Frank Burbach, the
Consul-General of Germany.
NON-EXECUTIVE GROUP DIRECTOR
IS NEW WWF CHAIRMAN
Mr Trevor Yang, Jebsen’s non-executive Group
Director, has been appointed Chairman of
WWF Hong Kong.
MrYang is currently in charge of the family office.
Jebsen is a Double Diamond Member of
WWF’s Corporate Membership Programme
(CMP), and is sponsor of the Jebsen Eagles
Team in the Big Bird Race.
Mr Yang was Chairman of the CMP from
2004-2007, and was appointed Trustee
in 2006.
Dilys Lowe
Other than his involvement with WWF
Hong Kong, he is:
• Member, Steering Committee on the
Promotion of Electric Vehicles,
Environment Bureau Hong Kong
• Member, Advisory Committee on
Teacher Education and Qualifications,
Education Bureau
• Member, Board of Review (Film
Censorship), Television and
Entertainment Licensing Authority
• Member, Development Board,
St Hugh’s College, Oxford
• Trustee, Jebsen Educational Foundation
Mr Trevor Yang is in charge of the
family office.
• Governor, Children’s Thalassaemia
Foundation Hong Kong
3
Alice Jiao
Chairman Hans Michael Jebsen and his wife were invited to attend
the Annual Spring Reception of the Liaison Office of The Central
People’s Government in The Hong Kong SAR on Feb 11, 2009.
More than 4,000 guests attended from all walks of life to celebrate
the New Year at the Hong Kong Convention and Exhibition Centre.
Director of The Central People’s Government in The Hong Kong
SAR Mr Gao Siren, Deputy Directors Mr Pang Qinghua, Mr Wang
Fengchao, Mr Li Gang, Ms Guo Li, Mr Li Guikang, Chief Executive
of Hong Kong SAR Mr Donald Tsang, Ministry of Foreign Affairs,
PLA Hong Kong Garrison, government officials from Guangdong
Province and representatives from the Executive Council, as well as
legislators, foreign consuls in Hong Kong, and political and business
elites were among the guests.
Ms Guo Li flanked by
Mr and Mrs Jebsen.
At the reception, Mr Gao Siren delivered a speech on strengthening
the confidence, meeting the challenges, and turning crises into
opportunities.
He conversed with Mr Jebsen and his wife, wishing the Jebsen Group
prosperity in the Year of the Ox.
Ms Guo Li also exchanged greetings with them, and gamely posed
for pictures.
300 GUESTS JOIN
JEBSEN CENTENARY VASE
Darren How
The biggest corporate event of the year, the
Jebsen Centenary Vase, was held for 300
guests at the Sha Tin Racecourse on Feb 8,
2009 (Sun).
The event was held in appreciation of valued
business partners who have been working
with the Group all these years.
Except for the Jebsen Centenary Vase, the
non-feature races were named after Jebsen’s
business units and divisions.
The Hong Kong Jockey Club and the Jebsen
Group first entered into partnership in the
2007/08 season when Jebsen takes title
sponsorship of the Jebsen Cup Race Day
for three consecutive years.
The event was held in
appreciation of valued business
partners of the Group.
CORPORATE NEWS
CHAIRMAN ATTENDS CHINESE GOVERNMENT
SPRING RECEPTION
4
Tracy Tai
CONSUMER
BREAKTHROUGH HIGH-SPEED CASIO CAMERAS
GLOBALLY LAUNCHED IN HONG KONG
Mr Jin Nakayama of Casio Japan introduced
the innovative camera features.
Representatives from Casio Japan
and Jebsen Consumer kicked off
the event.
This season two new Casio digital cameras
EX-FC100 and EX-S12 hit the market,
featuring high-speed image capture and highspeed image processing functions respectively.
Hong Kong was selected as one of the global
launch markets for the new cameras thanks
to the favourable positioning of the Casio
brand here. With Casio’s support, this is the
result of many years of hard work coupled
with market acumen by Jebsen Consumer.
The new cameras were launched in a press
conference and luncheon on Feb 26, 2009
at Hong Kong Royal Plaza Hotel, attended
by dealers and journalists.
Casio representative Mr Jin Nakayama, who
came all the way from Japan, officiated the
event, along with Jebsen Consumer Director
Albert Chan and colleagues.
The lively event included dance photography
demonstrations, model demonstrations and
product display, allowing the guests to
experience the breakthrough technology of
the new camera features.
Dancers with a novel way of
demonstrating the new products.
5
Coan Wong
CONSUMER
PENTAX K-M SEMINARS HELD
FOR FEMALE PHOTOGRAPHERS
Electronics shop set up like a
professional studio for the
Pentax K-m seminar.
Ladies experimenting with the new
Pentax K-m while enjoying tea.
Jebsen Consumer has launched the new Pentax K-m, a digital SLR touted as a “baby
pro-cam” (professional camera), with a compact body and fun features especially appealing
to female users.
In conjunction with the launch, Jebsen Consumer held a series of promotional activities
starting December last year, including seminars for female photographers at a cosy Causeway
Bay café in Hong Kong.
Professional photographer Quist was invited to share tips with participating ladies, who
had the chance to try out the Pentax K-m for lifestyle snapshots, human portraits,
scenery capture, night shots and macro photography.
In the process, they produced unique personal works with the 14 inbuilt digital effects like
“toy camera”, “high contrast”, “illustration” and “nostalgic film”, which won them instant
prizes and recognition.
Pentax K-m photo art
exhibition at the Log-On store.
Some of these works have been uploaded
to www.pentaxfansclub.com.hk.
In addition, Jebsen Consumer invited Quist
to a major electronics retailer for a seminar
in February, this time involving an aquarium
for goldfish photography.
There were also Pentax K-m photo art
exhibitions held in March at stores
CitySuper and Log-On that drew countless
photography lovers.
6
BLUE GIRL BEER CNY PROMOTIONS SET
MOMENTUM FOR 2009
BEVERAGE
Simon Cheung
AT Pub PR event with
major movie artistes
CNY movie sponsorship
with game activation
In celebration of the Year of Ox, Blue Girl
Beer carried out a series of promotional
activities for customers and consumers
this January.
The main theme of the campaign was to
bring the joyful moment and share the
happiness with Blue Girl Beer drinkers. It
covered movie sponsorship, games, Chinese
New Year trade visits and fortune telling
promotions at the trade level.
CNY 7-11 game
promotion
Continuing with the good response of last
year, Blue Girl Beer held a fortune telling
promotion in the Bar Pacific Group where
two famous fengshui masters were invited
to host talk shows and share their views
on the trends of 2009.
With this series of promotions during the
festive period, it is hoped that a strong
momentum is built to mark a good start
to the year.
In leveraging the sponsorship of the local
movie “All’s Well, Ends Well” Blue Girl Beer
held a game activation promotion called
“Guess the Gold Coin” for the selected
135 restaurants and bars, and a tailor-made
“Angel Squad Game Promotion” for 50
selected 7-Eleven stores complete with
fabulous prizes.
At the same time, Blue Girl Beer also held
a PR event at AT Pub and invited the major
actors of the movie to enjoy a game night
with consumers on Jan 21.
During the CNY period, all Jebsen Beer
staff in Hong Kong paid a trade visit to
over 2,000 outlets accompanied by the
God of Wealth, spreading greetings of
fortune and wealth to valuable trade
partners and drinkers.
CNY trade visit with
God of Wealth
7
Mr Leonardo Frescobaldi, President of
Marchesi de Frescobaldi, attended the
premium Italian wine dinner exclusively
organised for trade customers, media friends
and Jebsen Fine Wine Club VIP members
on Feb 17, 2009.
Around 80 people were hosted at Conrad
Hong Kong’s Nicholini’s, which presented a
great opportunity for the Italian wine lovers
in town to meet Mr Fresocbaldi in person.
Mr Fresocbaldi spent a substantial amount
of time in the US, where he acquired valuable
insight of the American and Canadian
markets, before focussing on the international
market creating a network of importers and
distributors in 86 countries.
His efforts are now also directed at improving
and promoting the entire panorama of Tuscan
Florence Luk
BEVERAGE
JEBSEN FINE WINES HOLDS EXCLUSIVE
FRESCOBALDI WINE DINNER
wines through lectures and seminars. Jebsen
Fine Wines is honoured to have him at the
wine dinner.
Thanks to his almost ceaseless travels
throughout the world, Mr Fresocbaldi
possesses a wide-ranging familiarity with the
world of wine in all aspects. His knowledge
has won him awards from the world’s most
prestigious wine associations.
Besides the top-rated and award-wining
wines of Frescobaldi during the thematic
wine dinner, the Brunello di Luce 2003 was
highlighted that night.
Around 80 people were hosted at
Conrad Hong Kong’s Nicholini’s.
The wine impressed with its full-bodied and
explosive complex of fragrances found in
Sangiovese, an exclusive type of grapes
planted in Italy.
TOP WINE CRITIQUES RANK SACRED HILL
AMONG BEST PREMIUM WINES
Florence Luk
Jebsen Fine Wines’ very own Sacred Hill
Helmsman has been named among the best
premium wines by top wine critiques in
Mar 2009.
In conjunction with the sports event this
year, Jebsen Fine Wines held a series of
promotional activities throughout February
and March.
In the renowned Scenic Cellars Bordeaux
and Gimblett Gravels tasting,Australian wine
industry legend James Halliday blind tasted
and selected six Gimblett Gravel wines to
go into a comparative tasting with six
Bordeaux wines, all from the 2005 vintage.
Many western bars, restaurants and special
retail shops joined the Sacred Hill Rugby
Promotion, with Sacred Hill and rugby themes
painting the town with festive fun.
Mr Halliday, alongside wine writers including
the New York-based Elin McCoy who writes
for Bloombergs and is an authority on
Bordeaux, tasted all the wines blind in one
flight of 12 wines and ranked Sacred Hill
Helmsman among the top six.
“It’s great to be able to produce a wine with
such an impressive pedigree and one that is
held in such high esteem,” said Sacred Hill
Chief Winemaker Tony Bish.
Sacred Hill was founded in Hawke’s Bay,
New Zealand in the mid 80s. Incidentally, it
was the official wine for the Hong Kong
Sevens for the third consecutive year.
Critique choice Sacred Hill
was the official wine for
Hong Kong Sevens 2009.
8
NEW GENERATION BOXSTER
AND CAYMAN LAUNCHED
LUXURY
Mabel Wong
Porsche Centre Hong Kong held an exclusive launch event for
the new generation Boxster and Cayman at the Garden Court,
Pacific Place on Mar 27, 2009.
More than 60 media came and witnessed the unveiling of the latest
Porsche models. Renowned model Gaile Lai together with Mr Derek
Tong, General Manager of Porsche Centre Hong Kong & Macau
officiated at the unveiling ceremony.
VIP guests included Mr Patrick Pesch, Marketing Manager of Porsche
China, Mr Darryl O’Young, Team Jebsen Driver and Champion
of Porsche Carrera Cup Asia in 2006 and 2008, Dr Richard Yu and
Mr Kevin Wong, Executive Director of Kee Wah Bakery.
The highlight of the new generation of Boxster and Cayman is the
new flat-six boxer engines developed with new technical features
from the ground up, providing not only more power, but also
significantly greater fuel efficiency than their predecessors.
Besides the new Boxster and Cayman, a 911 Carrera S Coupe and
a Cayenne GTS were also on display to round-off this Porsche
exhibition until Mar 29, 2009.
Renowned model Gaile Lai
was invited to the launch event.
Mr Tong said, “The winning combination of superb dynamic
performance, great looks, everyday practicality and improved fuel
economy makes the Boxster and Cayman an outstanding proposition
for current and prospective customers alike.”
NEW PORSCHE DESIGN STORE
OFFICIALLY OPENS IN SHANGHAI
The grand opening was held on
Mar 2, 2009 at the Huaihai
Middle Road store.
An exclusive group of 80 guests were invited to the Porsche Design
press event at the grand opening of its new store on Mar 2, 2009.
Among them were Jebsen’s Executive Director Mark Bishop,
Porsche Design’s President andCEO DrJürgen Robert Geßler,
Managing Director Frank Schuermann, Key Account Manager
April Poon, Porsche China’s Managing Director Helmut
Broeker, and local government officials.
The local broadcast and print media were also at the store on No.
177 Huaihai Middle Road for the launch event, which was organised
by the Jebsen Group, Porsche Design’s partner in Shanghai.
Luna Yao
Executive Director Mark Bishop
(centre) was among the VIPs
officiating the event.
Pursuing its brand concept "Passion, Performance, Purism, Precision",
Porsche Design creates simple, useful, refined products with high
quality, consummate traditional craft and innovative technology.
The range of products covers the fashion, sports, jewelry, furniture
and electronics fields.
As the most developed and fastest growing area in China, Shanghai
is a crucial luxury market for business. Porsche Design aims to
provide professional, premium and personalised services to local
consumers.
9
Precision cogs, intricate clockwork
mechanism, outstanding watchmaking
process, consummate history... the ultimate
package that watch lovers are looking for.
consumers no longer paying for a brand logo
alone, but paying more attention to product
quality as well as the core values and culture
conveyed by the brand,” he said.
As General Manager for Jebsen Watch, Mr
Max Guo is the enabler of these dreams.
From knowing how high-end watches work,
to understanding the cultural and artistic
roots behind the brands, Mr Guo has been
fuelling his passion for timepieces since
joining the trade in 2005.
“As part of the Group’s Luxury business
unit, Jebsen Watch will further build on the
overall architecture of the represented
brands, thereby establishing Jebsen’s leading
position in the luxury watch market among
industry professionals.”
When it comes to the brands Jebsen Watch
currently represents, namely Raymond Weil,
Nomos, Paul Picot and Cuervo y Sobrinos,
there is no one more expert than Mr Guo.
Mr Max Guo is confident of the
Chinese market for luxury watches.
He explained that each of these brands
possesses its own distinct characteristics.
Raymond Weil and art go hand in hand; the
elegant Nomos is epitome of German
watchmaking tradition; Paul Picot is known
for its complexity; Cuervo y Sobrinos
focusses on design and carries a rich South
American style.
"The Chinese luxury goods market has
become increasingly mature, with many
JEBSEN MARINE OPENS
NEW SERVICE CENTRE
A new service centre has been established
to provideproactive marine after-sales
services throughout this part of Asia.
The 3,000 sq ft service centre is located in
the heart of one of Hong Kong's main
boating locations, Aberdeen.
As the sole Volvo Penta agent for marine
servicing and spare parts, Jebsen Marine offers
full after-sales services of the highest quality,
no matter where the clients’ yachts are.
The centre is staffed with seasoned
professionals who ensure the relationship
does not end with the purchase of a yacht.
They will schedule it for servicing, handle
refitting projects, and assist with berthing
andinsurance among other services.
Luna Yao
With the experience and knowledge on all
aspects of boat improvement works, Jebsen
Marine is always ready to keep the clients’
yachts and yachting equipment in the best
possible state.
New service centre address:
Unit B, 16/F Wah Ming Building
No. 34 Wong Chuk Hang Road
Aberdeen, Hong Kong
Looking at the European and American
markets, the entire luxury goods industry
is under sluggish market conditions.
However, Mr Guo has great confidence in
the Chinese market.
"With the Chinese economy most likely to
become the first out of the crisis, China is
still the market with the strongest potential,
judging by the increasing number of mature
consumers in recent years,” he said.
"The devil is in the details" is the motto
of Mr Guo. It is with his strict working
style and attention to detail that he hopes
to inspire people around him on his quest
for perfection.
Nigel How
The 3,000 sq ft service centre
serves yachts with maintenance
needs throughout Asia.
LUXURY
REACHING PERFECTION WITH JEBSEN WATCH
GENERAL MANAGER MAX GUO
10
Solar PV
panel system
Jebsen Industrial established a new Energy
Services Department under the Technical
Division effective Feb 2009, to meet the
growing demand for renewable energy.
This is in line with the Group’s environment
conservation efforts under the corporate
social responsibility programme.
The new department will focus on renewable
energy having potential and wide applications
in Hong Kong and China.
Wendy Lam
To address the global warming and pollution
issue, collective actions are being taken to
reduce greenhouse gasses and other pollutant
emissions. In this light, renewable energy is
highly encouraged to replace fossil fuel.
Examples of such applications are:
• Solar water heater and collector system
for hot water showers and swimming
pools
• Solar PV panel system for power
generation
• Wind turbine system for power
generation
• Water purification of rain water or
untreated water for non-drinking and
other uses
Solar water
heater system
Solar water
collector system
JEBSEN SPECIALTY CHEMICALS
ACTIVITY REVIEW
Based on the Group’s strategic business
development direction, Jebsen Specialty
Chemicals was established as an independent
legal entity in Oct 2008.
Employing 50 people, Jebsen Specialty
Chemicals continues to feature the
petrochemicals and fibre as well as the food
ingredients business, and now has
independent import and export rights, the
right to handle hazardous goods, general
taxpayer qualifications and its own customs
inspection qualifications,
Fiona Pan
Feb 2009, key clients were invited to Hong
Kong for the horseracing event Jebsen
Centenary Vase, further strengthening the
relationship with the clients. Meanwhile, the
Beijing branch was officially established.
Late Feb 2009, preparations were underway
to join the annual international food additive
exhibition - FIC 2009. It is the company’s
first outing as an independent entity, and
holds far-reaching significance in the current
depressed market.
An R&D Centre has been set up
for food ingredients applications.
Here is a rundown of its activities since.
Nov 2008, a research and development
centre was set up in Shanghai’s Putuo District
after several months of intense preparations,
taking up the mission of developing the
application of food ingredients.
Dec 2008, small-scale teambuilding activities
were organised in North China, East China
and South China, to encourage colleagues
to unite in the face of challenges in 2009.
Teambuilding activities were
organised for regional staff, including
a bowling outing for North China.
INDUSTRIAL
ENERGY SERVICES DEPARTMENT SET UP
FOR SOLUTIONS IN RENEWABLE ENERGY
11
Stephanie Cheong
SISTER GROUPS
SISTER COMPANY VISITS SPONSORED SCHOOLS
FOR PLANTATION CHILDREN
The children sang some songs and performed
a flower dance for the visitors.
Eager eyes peered through the classroom door as the group of
visitors walked in.
In unison, the children, in perfect English, greeted sister group Jebsen
& Jessen (SEA) Chairman Heinrich Jessen and General Manager for
Operations Jakob Helms of member company JJ-Lurgi Engineering.
Neatly dressed in yellow and green uniforms, these children looked
like ordinary students. They are in fact the most fortunate ones
among thousands of plantation children, being given the opportunity
to attend a school established by Humana/Borneo Child Aid Society,
a non-profit organisation based in Sabah, Malaysia.
JJ-Lurgi Engineering has been supporting two schools at Nam Hing
Estate and Madai, near Tawau since 2006 with a yearly contribution
of RM36,000.
General Manager Jakob Helms (left)
handing over the sponsorship cheque.
During the two-day visit from Feb 24-25, Mr Jessen and Mr Helms
also went for a graduation ceremony in Madai, a short visit to a
school in Balung Eco Plantation and a boat trip from Semporna to
Bumbum Island to witness a new school under construction and
learn more about the people and children in the island.
To date, there are 105 schools with some of the schools located
deep inside the oil palm plantations, providing basic education to
about 8,000 students comprising local children without legal
documents and stateless children of Indonesian and Philippine origins.
"Without such efforts, they would have had nothing but poverty in
sight and I personally feel pleased and proud that we can be part
of such efforts," said Mr Helms.
TORSTEN KETELSEN IS ENTREPRENEUR
OF THE YEAR
Darren How
Sister group GMA Garnet Group Managing Director Torsten Ketelsen has been named
Ernst & Young Australian 2008 Entrepreneur of The Year in the Technology and Emerging
Industries category.
Mr Ketelsen has transformed the garnet activity into a profitable global mining, marketing
and distribution business that is the world’s largest producer of industrial garnet, supplying
50 per cent of the world’s garnet abrasive material.
Under his leadership, group sales for garnet rose multifold from 10,000 tonnes in the late
80s to over 320,000 tonnes in 2007.
He has also developed other new applications and global markets for the product along
the way including waterjet cutting, denim blasting and building facade restoration.
In accepting the prestigious award, he said, “Our achievements at GMA are always the result
of a concerted effort by so many dedicated people around the world who, along with me,
will be spurred on further by such recognition.”
Mr Ketelsen has transformed the garnet
activity into a profitable global mining,
marketing and distribution business.
12
Darren How
FEATURES
SISTER GROUP REACHES
100-YEAR LANDMARK
“Three Mackerels”, an
extensive publication
depicting the history of
the Jebsen Group and the
various businesses
established worldwide,
was launched during the
centenary celebrations.
The centenary celebrations took place
at the Great Hall of the historic
Hamburg Stock Exchange.
Mr Hans Michael Jebsen (left) in conversation with
Mr Ole von Beust, Hamburg’s First Mayor (right),
as Mr Wolfhart Putzier, Managing Partner
of Jebsen & Jessen Hamburg looked on.
The 100th anniversary of sister group
Jebsen & Jebsen Hamburg was celebrated
in great style at the Great Hall of the
historic Hamburg Stock Exchange on
Jan 23 this year.
Amongst more than 400 guests were
community leaders, business partners,
colleagues and their spouses from three
continents spanning from Europe and Asia
to Australia.
In 1909, Jebsen & Jessen Hamburg was
established to coordinate trading activities
between Europe and China. Today, it is
primarily active in the textile, consumer
hardware and chemical industries as well
as the garnet abrasive business.
The highlights of the event included the
appearance of Mr Ole von Beust, the First
Mayor of the city of Hamburg who is in the
rank of a state prime minister. The First
Mayor congratulated the company in a very
personal speech.
During the evening, Beijing acrobats dazzled
the audience with a glamorous and daredevil
show. A stylish big band performance
concluded the centenary celebrations.
“Warmest congratulations to all colleagues
from Jebsen & Jessen and warmest wishes
for rewarding times ahead,” said Jebsen &
Co Chairman Hans Michael Jebsen.
RETURN OF FAMILIAR FACES
Members of the old guard of Jebsen & Co visited
Hong Kong before Christmas last year. The chorus
line consists of the following former executives:
• Rudi Kardel who served between 1956-1962
and 1971-1981 both in China and Hong Kong
• Helmut Lührs from 1965-1998
• Werner Brenker from 1969-2004
From left to right:
Rudi Kardel,
Heidi Tang,
Therese Busch,
Helmut Lührs,
Marita Brenker,
Renate Lührs and
Werner Brenker.
A cheerful smile from thoroughbred Jebsen
stalwarts, their spouses and friends.
About Jebsen Group
What started over a hundred years ago as a general trading company has now evolved into a focussed marketing and distribution organisation, deeply embedded in the industries
and markets it serves. With a unique long established presence in China, Hong Kong, Macau, Taiwan and Korea, the Jebsen Group offers local market access with a high degree
of specialisation and knowledge to companies from around the world. From a broad spectrum of consumer, industrial, beverage and luxury products, Jebsen is responsible for
bringing unparalleled quality to the regional markets, adapting to the rapidly changing business landscape in East Asia. Outside the region, the Jebsen Group enjoys close ties
with sister companies in Australia, Bangladesh, Singapore, Malaysia, Indonesia, Thailand, Philippines,Vietnam, Denmark, Germany, Saudi Arabia, Sri Lanka, United Arab Emirates
and the United States.
www.jebsen.com