Winning the Race

http://davidsteunenberg.com/tag/lessons/
http://littlepieceofthewild.blogspot.com/2013/04/cockadoodledoo.html
Who the heck is this guy?
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Image Courtesy: AMC
“Half the money I spend on advertising is wasted; the trouble is I don't know which half. ”
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John Wanamaker
Google Analytics Case Study
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Google Analytics Case Study
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Google Analytics Case Study
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Google Analytics Case Study
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Weighted Cost Averaging
Two conversion types: (A) Webcast = “early shopper” = low value
(B) Appointment = “interested” = high value
Assumptions:
1/100 webcast attendees buys something
1/10 appointments buys something
Something = $300
Webcast attendee is worth $3 Appointment is worth $30
www.apus.edu
Two conversion types: Assumptions: Something = $300 Webcast = “early shopper” = low value Appointment = “interested” = high value
1/100 webcast attendees buys something 1/10 appointments buys something
Webcast attendee is worth $3 Appointment is worth $30
Campaign ALPHA (1,010 leads):
1,000 webcast attendees, 10 appointments
(1,000 x $3) + (10 x $30) = $3,000 + $300 = Campaign BETA (250 leads):
100 webcast attendees, 150 appointments
(100 x $3) + (150 x $30) = $300 + $4,500 = www.apus.edu
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http://www.flickriver.com/photos/burtonrocks/4326567222/
http://images.devilfinder.com/go.php?q=Gold+Frame+Png+
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http://crazybeautifulnature.wordpress.com/2013/01/10/iceberg/
Attribution & Assists
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Assists & Last Clicks
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They’re all text posts!
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Reuters
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www.DanSoschin.com / @Dan_Soschin / Just me.
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