KRON 4 TV Services - The Insider Exclusive

KRON 4 TV Services - The Insider Exclusive

is
The Bay Area’s
LOCAL STATION
With More “LOCAL NEWS”
and
More “LOCAL PROGRAMMING”
Access To The Affluent
Bay Area Audience
Median
Household
Income
$70,079
$87,281
$78,619
$71,957
$84,684
$63,768
$68,603
$83,732
$42,329
$67,484
$38,113
$66,273
KRON 4 TV Services
12 Northern California counties with over 6.7 million consumers
The Bay Area is the country’s 6th largest television rated market.
County
Alameda
Santa Clara
Contra Costa
San Francisco
San Mateo
Sonoma
Solano
Marin
Mendocino
Napa
Lake
San Benito
KRON 4 TV
Viewers Past Week
266,332
239,503
191,466
131,526
130,546
64,753
58,427
41,981
18,610
15,226
7,127
4,107
USA Annual Median
Household Income: $50,233
Source: 2009 Scarborough Research;
2007 Census Bureau; 2007-2008
ACS Estimates
THE MARKET San Francisco-Oakland-San Jose
THE BAY AREA IS ONE OF AMERICA’S LARGEST MARKETS
TV DMA Rank:
Population Aged 2+:
TV Households:
6
6,718,840
2,503,400
BAY AREA RESIDENCE COMMUTE
Commuting Time (one way)
Less than 10 minutes
10-19 minutes
20-19 minutes
20-59 minutes
60+ minutes
Do not commute
18%
28%
20%
22%
7%
6%
CABLE DOES NOT REACH ENTIRE MARKET
Cable Penetration
Cable
Digital Cable
Cable with pay
Alternate Delivery Systems
67%
61%
45%
26%
Source: Nielsen Scarborough Research
THE STATION
KRON 4 DELIVERS A QUALITY AUDIENCE
HOUSEHOLDS WITH DISPOSABLE INCOME
% of KRON
30.3%
25.4%
16.2%
15.8%
Household Income
$100,00 +
$100,000-$249,999
$75,000-$99,999
$50,000-$74,999
KRON Viewers
386,171
323,131
205,782
200,726
KRON VIEWERS ARE HOME OWNERS
Own
Rent
63.7%
32.8%
885,603
347,020
KRON DELIVERS A BALANCED AUDIENCE OF CONSUMERS
Women
Men
Source:
54.3%
49.7%
Nielsen Scarborough Research 2010
691,766
582,033
KRON 4 TV DELIVERS MORE AUDIENCE THAN
MOST TOP BAY AREA NEWSPAPERS
KRON TV 5AM-2AM M-S
1,273,799
22.3%
1,273,799
San Francisco Chronicle
761,527
13.3%
761,527
San Jose Mercury News
588,150
10.3%
588,150
Contra Costa Times
314,046
5.5%
314,046
Wall Street Journal
227,821
4.0%
227,821
The Press Democrat
179,967
3.2%
179,967
New York Times
179,232
3.1%
179,232
The Examiner
161,924
2.8%
161,924
Other Daily Newspaper
156,570
2.7%
156,570
Oakland Tribune
119,219
2.1%
119,219
USA Today
112,277
2.0%
112,277
The Daily Review
87,953
1.5%
87,953
The Argus
74,239
1.3%
74,239
Marin Independent Journal
72,211
1.3%
72,211
San Mateo County Times
61,681
1.1%
61,681
Source: Nielsen Scarborough Research 2010
KRON 4 TV DELIVERS MORE AUDIENCE THAN
MOST TOP BAY AREA RADIO STATIONS
KRON TV 5AM-2AM M-S
1,273,799
22.3%
KOIT FM 6AM - MID M-S CUME
1,383,604
24.3%
KCBS AM 6AM - MID M-S CUME
1,170,341
20.5%
KIOI FM 6AM - MID M-S CUME
1,069,801
18.8%
KYLD FM 6AM - MID M-S CUME
965,728
16.9%
KISQ FM 6AM - MID M-S CUME
914,688
16.0%
KGO AM 6AM - MID M-S CUME
793,990
13.9%
KMVQ FM 6AM - MID M-S CUME
766,757
13.4%
KMEL FM 6AM - MID M-S CUME
756,513
13.3%
KLLC FM 6AM - MID M-S CUME
755,663
13.2%
KFOG FM 6AM - MID M-S CUME
722,138
12.7%
KQED FM 6AM - MID M-S CUME
647,304
11.3%
KKSF FM 6AM - MID M-S CUME
635,965
11.1%
KNBR AM 6AM - MID M-S CUME
631,716
11.1%
592,527
10.4%
KSAN FM 6AM - MID M-S CUME
589,957
10.3%
KDFC FM 6AM - MID M-S CUME
583,914
10.2%
KBLX FM 6AM - MID M-S CUME
553,974
9.7%
KSOL FM 6AM - MID M-S CUME
507,988
8.9%
KEZR FM 6AM - MID M-S CUME
503,824
8.8%
KITS FM 6AM - MID M-S CUME
Source: Nielsen Scarborough Research 2010
THE BAY AREA GOES ONLINE TO KRON4.com
San Francisco voted the “MOST TECH-SAVVY RESIDENTS OF ANY U.S. CITY” - Forbes.com
KRON4.com is a natural extension of KRON4 television, and is a prime source
for news, weather, and information for the Bay Area and beyond.
FACTS & FIGURES
500k Unique
Users
1.6 Pg Views
per User
9 mins. Avg. Time
Spent
USER PROFILE
55% Women
45% Men
Source: Scarborough
26% A18-34
66% A25-54
77% $50k+
49% $75k+