LENEWBLACK

LENEW BLACK
SELECTED BRANDS FOR SELECTED BUYERS
1. nm; [le] ‘nu: ‘blaek : The virtual B2B platform tailored to cutting-edge brands and influential buyers.
Le New Black allows international retailers (department-stores to boutiques) to place their orders online throughout the
duration of each season from anywhere at anytime, and the brands selected to enjoy permanent sales campaigns.
2. “_______ is the new black” is an expression used to indicate the sudden popularity of an idea
at the expense of the popularity of a second idea.
WHAT THEY SAY:
THE BUYERS.
THE PRESS.
DEPARTMENTSTORE QUARTIER 206
«Le New Black’s concept is very nice. There are many brands that I like
and hopefully I will discover more in the near future.»
Celia Solf - Store Manager & Buyer - Berlin - Germany
WOMEN’S WEAR DAILY
«Le New Black, a pioneering online fashion trade show.»
NET-À-PORTER GROUP
«I get regular updates on new collections added so I can do research
without leaving my desk. I follow up at my leisure on what I am interested in,
it is like visiting a tradeshow in 15 minutes!»
Aimee Brown - Buyer - London - United Kingdom
BROWNS
«I use Le New Black to look at styles for brands that we currently stock (...).
After the appointment, I look on the website to make sure there aren’t any styles
which I have missed and to see which new brands are on!»
Lisa Jones - Buyer - London - United Kingdom
IMPRESSION
«We were trying to find new and exciting trade shows to attend
and we found the coolest of them all: Le New Black.»
Fatima Al-Hudifi - Co-founder/Buyer - Doha - Qatar
FASHIONMAG.COM
«A first in the world of fashion shows.»
FASHION’S COLLECTIVE
«A concerted pure-online effort to align the interests of brands and buyers
in the high-end fashion B2B.»
L’EXPRESS - L’ENTREPRISE
«Le New Black is becoming a major player in fashion.»
FASHION DAILY NEWS
«Le New Black has again proved the height of its abilities.»
LENEW BLACK
SELECTED BRANDS FOR SELECTED BUYERS
OUR STRENGTHS, YOUR ADVANTAGES:
INNOVATION.
PERFORMANCE.
VIEW & BUY EASILY
LESS PAPER
With Le New Black, you take advantage
of permanent, international and selective
buying campaigns. You optimize your time
and relationships with brands thanks to innovative buying tools. Le New Black is the ideal
complement to your physical tradeshows and
private showrooms.
Throughout the season, do you receive heavy
files from brands and agents to view and order
collections (pdf lookbooks, excel line sheets)?
The number of fashion weeks and commercial
events (tradeshows, showrooms) is multiplying in the traditional fashion capitals (Milan,
Paris, London, New York), as well as in emerging capitals, causing an increase of costs to
the industry players.
The international market has never been so attractive yet difficult to attain in its entirety. Online B2B commerce stands out as a clear way to
successfully reach the market. A new stage in
the development of the fashion industry.
At showrooms do you take orders on printed
line sheets, which you then have to copy onto a
computer? Throughout the season do you fillin emails with quantity confirmations in excel
files?
On Le New Black, simply visit virtual
showrooms. Order are placed online with
perfect linesheets, received instantly by
email and stocked in your back-office. Take
control of buyings with an effortless way to
confirm quantities. Plus, you can view, print
or export orders to excel anytime. We can
even synchronize Le New Black with your
existing inventory or accounting system.
EXCLUSIVITY.
LE NEW BLACK
TEAM AND POSITIONING
Le New Black selects all brands and buyers,
to guarantee a high quality and coherent
network to participants.
In order to ensure the exclusivity required by
our brands, Le New Black is accessible only to
stores that are already open for trade and who
match our positioning.
From the moment a new collection is online,
our PR and Communications Manager will
announce it to our network of 10,000 international buyers and press, through our weekly
newsletter, blog and social networks.
Our Account Manager helps to fully familiarize you with the system, to ensure that you
optimize the commercial tools available to
you, and answers all your questions.
LENEW BLACK
SELECTED BRANDS FOR SELECTED BUYERS
INNOVATION.
VIEW & BUY EASILY
Personalized virtual B2B showroom : open for business 24
hours a day for a truly global buying campaign. Visible to an
international buyer network of the top names in fashion, Le
New Black is a powerful marketing tool.
LENEW BLACK
SELECTED BRANDS FOR SELECTED BUYERS
INNOVATION.
VIEW & BUY EASILY
View an unlimited number of collections, styles and
colors, experience your complete offering. Check order
deadline, delivery dates and availability whenever you
need.
Elegant and neutral showroom featuring
high-definition images and powerful product
zoom.
LENEW BLACK
SELECTED BRANDS FOR SELECTED BUYERS
INNOVATION.
VIEW & BUY EASILY
Enjoy clear and complete line sheet views, perfectly designed
and ready to print at any moment. Order online effortlessly from
anywhere at anytime.
LENEW BLACK
SELECTED BRANDS FOR SELECTED BUYERS
INNOVATION.
VIEW & BUY EASILY
After appointments, easily confirm your quantities online,
from the comfort of your hotel or office.
Receive personalized selections of the best
products or re-order items so you can add, increase or confirm quantities online fast!
LENEW BLACK
SELECTED BRANDS FOR SELECTED BUYERS
PERFORMANCE.
LESS PAPER
The moment an order is placed or amended, you will
receive an email notification. Click on the link to view
the full details, complete with product images, size and
color breakdown.
LENEW BLACK
SELECTED BRANDS FOR SELECTED BUYERS
PERFORMANCE.
LESS PAPER
Easily retrieve orders in your back office by searching by brand,
status, reference or date. All order details are automatically stocked
and can be viewed, printed or exported to excel at anytime.
LENEW BLACK
SELECTED BRANDS FOR SELECTED BUYERS
EXCLUSIVITY.
LE NEW BLACK TEAM AND POSITIONING
Le New Black selects all brands and buyers to guarantee
a high quality and coherent network to participants.
In order to ensure the exclusivity required by our brands,
Le New Black is accessible only to stores that are already
open for trade and who match our positioning.
Le New Black’s PR Manager knows how to keep buyers
interested. As soon as a collection is ready, it will be announced in our newsletter with a reach of 10,000 buying
and press contacts. News and events will also be promoted
through the various social media outlets to increase brand
awareness.
Account Managers meticulously follow buyers to introduce
brands, develop connections and ensure a clean database.
LENEW BLACK
SELECTED BRANDS FOR SELECTED BUYERS
KEY FIGURES:
90 BRANDS AVAILABLE.
Seeking to develop selective distribution with an innovative approach :
rdm by Rue du Mail, Notify x Manish Arora, Atelier Gustavolins, Florian Denicourt, Gerbe, JC de Castelbajac, Lie by Lie Sang Bong, Robinson les Bains, Steffie
Christiaens, Commune de Paris 1871, Etudes, Le Mont Saint-Michel, Melinda
Gloss, Sixpack France, Surface to Air, Veja, Slow and Steady Wins the Race, Demoo Parkchoonmoo, Karl Donoghue, Reality Studio, Bracher Emden, etc.
850 ONLINE ORDERS PLACED.
Turnover generated through Le New Black : 2,1 M€
64 PARTICIPATING COUNTRIES.
A CONTINUED GROWTH.
Number of buyer visits from FW12 to SS13 : +36%
Average time per visit per buyer : 20mn (equal to Facebook)
Average number of pages viewed : 40 pages
OVER 1500 REGISTERED BUYERS.
Department stores - Buying offices - luxury boutiques & multi labels.
EUROPE : 56%
Renaissance, Jeurissen, Cachemire Coton Soie, Hunting & Collecting, Sien (BE),
Departmentstore Quartier 206 (DE), Farenah Concept (BG), Looq (CH), Trois
Pommes, Henrik Vibskov (DK), Elite, Ekseption, Chocolate (ES), Beamhill (FI),
Merci, Michard Ardillier, As it is, MP Select, Franck & Fils, Colette, Pom, Kabuki,
Les Galeries Lafayette, Lambert & Associates (FR), Avenue32.com, Matches, The
Village Bicycle, Cocosa, Browns, The Outnet, Net-à-Porter, Joseph, The Shop at
Bluebird (UK), Antonioli, 10 Corso Como, Blondie (IT), Ansh46 (NL), Shine,
Freudian Kicks (NO), Podium, Tsvetnoy, UK Style (RU), Midnight Express, V2K
Designers, Beymen (TR), Villa Gross (UA) etc.
AMERICAS : 19%
Barneys, Brigade, Creatures of Comfort, Founders & Followers, If, La Garçonne,
n°6 Store, Otte, Pour Porter, Gilt, Oak, Satine, Modewalk, Alex & Chloe, Elizabeth Charles, Saks Fifth Avenue, Blue & Cream, Gargyle, Black Parott, Project
n°8 (US), Holt Renfrew, Boboli, Jonathan & Olivia, Ssense (CA) etc.
ASIA & REST OF THE WORLD : 25% :
Ashto Trading, S*uce (AE), My Chameleon, Jean Brown, MyCatwalk.com.au,
Off The Runway (AU), Triple Major, Le Lutin, Javece (CN), Hip (EG), Harvey
Nichols, I.T, D-Mop, Xiu, Joyce, Lane Crawford (HK), American Rag, Barneys,
Isetan, Jun Adam et Ropé, H.P France, N id (Dune), Visit For, Restir (JP), 10
Corso Como, Galleria Department Store, Flow, Daily Projects, Tom Greyhound
(KR), Ginette, Piaff (LB), Must Concept-Store (MA), Style House, Impression
Boutique (QA), Club21 (SG), Tuan Tuan (TW) etc.
LENEW BLACK
SELECTED BRANDS FOR SELECTED BUYERS
CONTACTS:
VIDYA NARINE
CEO - Founder
[email protected]
EMILIO V TORO
Women’s collections world sales manager
[email protected]
REDA KEDDAJI
Men’s collections world sales manager
[email protected]
ELIZABETH DE LA METTE
Account Manager - Brands & buyers.
[email protected]
SYLVAIN CONTY
Account Manager - Brands
[email protected]
CLÉMENCE ROUZAUD
PR & Communication
[email protected]
LE NEW BLACK
Hôtel Durey de Sauroy
58, rue Charlot
75003 Paris
T 0033 1 84 16 10 70
Photo : Etudes FW12
BERNARD COULOMBEL
CTO - Founder
[email protected]
LENEW BLACK
SELECTED BRANDS FOR SELECTED BUYERS