RTC Corporate 2013 Media Kit
Transcription
RTC Corporate 2013 Media Kit
ISS “nothing happens until somebody sells it” The RTC Group, with our first show “The Do’s and Don’ts of the VMEbus” in 1987, set our corporate mission to provide industry vendors with low-cost, high-impact sales leads. Over the years we’ve evolved to include branding, market analysis, lead generation, direct marketing and sales support. The philosophy of that first show and every subsequent marketing vehicle has been to bring together leading technology providers with potential customers in manageable, meaningful and effective ways. The RTC Group principles are unique, and they work. CONTENTS ISS........................................................................................ 13 RTECC.................................................................................. 19 RTC magazine....................................................................... 27 MEDS................................................................................... 37 COTS Journal....................................................................... 45 THE RTC GROUP PROFILE 3 MEDS RTC MAGAZINE RTECC CHARTING A COURSE IN 2013 COTS JOURNAL THE RTC GROUP ISS RTECC RTC MAGAZINE COTS JOURNAL MEDS FROM THE CEO Marketing Professional, This year we took a different tack to our media kits: a direction that reflects my position that 2013 will be a year of “all hands on deck.” In previous years, I spoke about survival as we endured a tough economy, but I have a sense that we can no longer be satisfied with “battening down the hatches.” It is now time to rally all hands for a return to growth and profitability. The armada of products offered by the RTC Group is conveyed in this way to let you know that although you may just participate in one or two activities, the fleet is behind our efforts. In 2012 we set forth with a number of new projects that included a new journal, a new event and a new web activity. Intelligent Systems Source is one I am particularly proud of, as it provides the engineering community a tool unparalleled in the market. As you review the challenges facing your company in 2013, you will be faced with a wide array of marketing vehicles. Some will claim that you can create communities; some will suggest that everyone in the industry is viewing your products; and yet others will give you the privilege of betting against your competition, all under the guise of driving traffic. But do not let these cloud your view. For the past 26 years I have pushed the concept that our events must result in a “handshake” lead, and that our publications be a “must read” for our industry. So it is with pleasure that I introduce yet another industry first—Intelligent Systems Source (ISS). I believe that building shareholder equity starts with sales, and this is why ISS is built on the premise that it must result in sales for our clients. This fully indexed parametric search tool will afford engineers an opportunity to compare and contrast an array of solutions all on one site. They can read datasheets, watch video clips, read white papers, and in the end—the best part of all—they can buy the product. You want to compare the feature sets of all VME boards? You can do it. You want to compare all ARM-based boards? You can do it. You can view hundreds of solutions, and if one stands out because you saw it in one of our publications, or spoke to the salesperson at one of our events, so much the better. So as you look through the following pages, I hope you enjoy the experience and envision how the RTC Group can aid in growing your company through stronger branding and greater lead generation. May 2013 be a calm sea and steady wind. John Reardon, CEO THE RTC GROUP PROFILE 5 ISS RTECC MEDS RTC MAGAZINE WHAT WE DO THE RTC GROUP COTS JOURNAL vision is looking ahead The RTC Group has spent 26 years developing a reputation as the company with its pulse on the embedded computer market. We are proud to stand as both innovator and torchbearer for marketing and sales in one of the most technical markets around. We are excited about the next 26 years and the technology we will help bring to market. • Respected analysis and coverage of the market • Experts in audience and lead generation • Balanced approach to traditional and emerging media • Product Sales Champion MARKETING IS WHAT WE DO publications, events & online activities at the RTC Group Our mission is not only to help you achieve your marketing goals through our various marketing vehicles, but also to build a long-term business relationship that will benefit your company for years to come. With more than 26 years in the industry, the RTC Group is a client-centered company that’s experienced at producing both industry and custom publications and events, managing your company’s participation—something so crucial to your company’s success. With a strong portfolio of proven products, as well as a myriad of services including design, project management, fabrication and rental services, the RTC Group offers an expert team that promises to develop innovative solutions that optimize your company’s ability to meet its goals. When you hire the RTC Group, you can be assured that our seasoned professionals will cater to your goals using creativity, innovation and professionalism designed to produce revenue for our clients. THE RTC GROUP PROFILE 7 MARKETING CHALLENGE How can my company stand out in a world of a seemingly endless number of marketing channels? RTC Group SOLUTION There are many marketing options for your increasingly stretched marketing budget. However, smart marketers recognize that traditional marketing gives you the voice to stand out in the crowd. Companies engaging industry magazines, events and online activities rise above the hum of diluted marketing channels. ISS RTECC RTC MAGAZINE media mix PRODUCT EDUCATION REACH FREQUENCY IMPACT Print Magazine High High High High Moderate High E-Newsletter High High Moderate Moderate Moderate Moderate Moderate Low Low Moderate Moderate Low Webinar Low Low Moderate Low Moderate High Whitepaper or Video Low Low Moderate Low Moderate High Moderate Low High High High Moderate High Low Low Low High Moderate Online Advertising Live Event Direct Email Marketing COTS JOURNAL BRAND/ LEAD AWARENESS GENERATION MEDS CHANNEL REACH/FREQUENCY/IMPACT (RFI) KEY CHANNEL QUALITIES providing the best media for targeting your audience REACH FREQUENCY IMPACT 110,000+ Qualified Monthly Users • 41,000 monthly print magazines • 45,000 monthly electronic editions and electronic gallery • 24,000 average monthly visitors to our websites Monthly Distribution • Never miss a month in print. You never have to worry about our publications missing a month of technical and market coverage. • Monthly electronic newsletters provide extended coverage with a monthly frequency that isn’t overwhelming for digital subscribers. • Monthly product gallery emails reinforce the importance of products within the industry. Every month we are bringing products right to your prospect’s email inbox. • Thud Factor—When the magazine hits the desk you know it. Maintaining a high quality image along with firstrate editorial translates into a high quality image for our advertisers. Our magazines have always been published with the highest quality paper and ink, as well as maintaining a high page count. • Experienced team of publishing professionals that ensures your audience is fully engaged in every issue and not deluged by bloggers’ opinions. • Editorial and product coverage to maximize your exposure, even more critical during tight funding and highly focused product selection times. Highly Distributed Circulation • Subscriptions in conjunction with distribution at 40 RTECC and other industry events • Prominent at key military technology tradeshows • Online circulation to reach global audience • Regular circulation refresh ensuring a targeted and current readership THE RTC GROUP PROFILE 9 PAGE HEADING 10 THE RTC GROUP PROFILE ISS RTECC RTC MAGAZINE THE BRANDS OUR PRODUCTS the RTC Group offers a variety of products and services to assist in the sales and marketing efforts of our clients MEDS The RTC Group produces over 30 industry events annually and publishes three of the most respected publications in the real-time and embedded computer arena. Our products are focused on specific areas of the computer design industry, increasing our relevance and making our publications the most read in their respective markets. COTS JOURNAL Intelligent systems source ISS is a parametric search engine that combines side-by-side product comparisons for embedded engineers seeking off-the-shelf system modules, SBCs and more. Drawing from collaboration with Hearst Publications and Embedded Developer, ISS is the ultimate tool for buyers to purchase products through a recognized distributor or representative. The easy-to-use site provides an understanding of technology to its visitors and 75,000 e-newsletter subscribers. Real-time & embedded computing conference RTECC is a series of unique, single-day events dedicated to bringing upto-date and in-demand information about the real-time and embedded computing world to key engineering communities. The events are produced globally, making it easy to attend for engineers in any region. RTC MAGAZINE RTC is the magazine of record for Intelligent Systems. Historically known as the embedded market, Intelligent Systems have evolved as the result of a pervasively connected environment linking complex chips and sophisticated modules to systems and application software. For 22 years, RTC magazine has been a must read for engineers and system architects facing the hurdles of today’s systems and their everincreasing complexity as they continue to shape our world. MEDS MEDS (Medical Electronic Device Solutions) is a must-read publication for medical device developers. Our vision is to cooperate with leading medical device manufacturers and community groups to educate and promote the best practices to help medical device manufacturers develop and produce the best medical products. Our goal is to help facilitate the building of medical ecosystems worldwide. COTS JOURNAL COTS Journal is the leading media source covering technology and products for designing embedded computers and electronics into military systems. Whether those systems are on the battlefield, in the sky or on the water, we provide critical information for both benign defense applications and for the most rugged, mission-critical military platforms. THE RTC GROUP PROFILE 11 ISS intelligentsystemssource.com BUY IT NOW GET A QUOTE MANUFACTURERS & DISTRIBUTORS PARAMETRIC SEARCH ENGINE SIDE-BY-SIDE COMPARISON PRODUCT LISTINGS THE RTC GROUP PROFILE 13 MEDS RTC MAGAZINE RTECC THE HORIZON IS HERE COTS JOURNAL INTELLIGENT SYSTEMS SOURCE PAGE HEADING 14 THE RTC GROUP PROFILE ISS RTECC RTC MAGAZINE INTELLIGENT SYSTEMS INTELLIGENT SYSTEMS COTS JOURNAL MEDS an intelligent system enables multifaceted data to move across a networked infrastructure, bridging the devices where valuable data is gathered from decentralized sources, to back-end systems where that data can be translated into insights and action for both the enterprise and the end-user The embedded industry is experiencing a tectonic shift as engineering teams recognize the power of intelligent systems within every application. Key Identifiers: • Connected – Intelligent systems are defined by their interconnectivity and ability to compile and translate data in secure or cloud computing environements. • Pervasive – Intelligent systems rely on device density for data collection, analysis and response. • User Accessible – System data is packaged and presented in actionable ways for users. Intelligent Systems Source allows engineers to: • Read articles • Read whitepapers • Research products • Compare products side-by-side • Read datasheets • Locate contact information • View videos THE RTC GROUP PROFILE 15 ISS RTECC RTC MAGAZINE COTS JOURNAL MEDS the horizon is here OFFERING ASSISTANCE IN THE CONFIGURATION OF INTELLIGENT SYSTEMS Intelligent Systems Source is a parametric search engine for design engineers seeking a side-by-side comparison of off-the-shelf system modules and SBCs. Today’s systems combine an array of very complex modules from multiple manufacturers. To assist in these complex architectures, ISS built a simple tool that sources products from an array of companies for side-by-side comparison. Drawing from its success in the silicon market, ISS utilizes a parametric search tool that combines an ease of use and an understanding of the technology for an elegant solution to system design. Who is behind ISS? ISS is a joint marketing venture between Embedded Developer, LLC (a joint venture of Convergence Promotions LLC and Hearst Electronics Group) and the RTC Group, Inc. The companies were drawn together to combine their individual strengths for the benefit of the entire industrial computer market. This strategic agreement combines an unparalleled size and ability for your benefit. Each of these companies has pledged their full resources to affirm the greatest potential for creating demand for your products and services. THE INTELLIGENT SYSTEMS SOURCE USERS In today’s market, more and more applications are delayed by the inability to locate the exact solution required. Systems engineers find themselves either combing through corporate site after corporate site to locate a specific need, or become resigned to the fact that a custom solution may be required. ISS brings confidence to decision making by indexing a compendium of solutions through an advanced search tool with the most nuanced features of importance. The demographic goal of ISS is to mirror those of RTC magazine and the Real-Time & Embedded Computing Conference (RTECC). These two products have maintained their position as leaders in the market for over two decades. MANUFACTURERS ISS PARAMETRIC SEARCH PRODUCT PURCHASE THE RTC GROUP PROFILE 17 MARKETING CHALLENGE Why are events a unique and vital part of any marketing media mix? RTC GROUP SOLUTION With more and more barriers to personal sales connections, events offer a unique opportunity to meet face-to-face with clients and prospects. These meetings are the perfect chance to make a lasting impression with buyers and decision makers, as well as hold their attention for a relatively long period of time, allowing you to expound upon your company’s key features and products. ISS RTECC, the Real-Time and Embedded Computing Conference, presented by Intelligent Systems Source, is an event series of single-day shows focused on helping embedded engineers and marketers connect face-to-face. Attendees connect with our industryleading vendors and distributors showcasing the latest technologies and products in the field, while also taking advantage of technical seminars, workshops and keynote presentations. THE RTC GROUP PROFILE 19 MEDS RTC MAGAZINE RTECC REAL-TIME & EMBEDDED COMPUTING CONFERENCE COTS JOURNAL RTECC ISS RTECC RTC MAGAZINE EVENTS WORK Why do RTECC events work? we are the original social network MEDS The RTC Group is the only event production company in the computer OEM marketplace to provide lowcost, high-quality, handshake-level leads to industry leading vendors in every major regional market around the world. The regional nature of our shows put vendors’ regional sales forces directly in front of serious prospects. Time is Precious Sales Happen with Sales Teams A one-day local event featuring informative technical seminars & exhibition, free attendee registration and catered lunch satisfies the busy schedules of engineering teams. The significance of sales teams maintaining strong face-to-face account management grows more important as “ATM” style relationships are the norm. Even as buy-now capabilities are available, customer confidence comes from person-toperson interaction. Collaborative Ecosystems are Stronger Our marketing centers on a cooperation with participating vendors and is aimed at a welldefined community of potential buyers. COTS JOURNAL Our show formula is simple and effective: The result is an event where vendors can meet, listen and present new technology in an intimate setting, with definable results and little expense. who attends rtecc events? leaders or decision makers within their companies represent every major segment of embedded computing 24% EXECUTIVE MANAGEMENT 7% ENGINEERING MANAGEMENT DESIGN TEAM 28% LEADER 20% 16% 12% 12% SOFTWARE ENGINEERS 8% 29% 8% 7% IL IT AU A RY TO /A M ER AT O IO SP N AC & E CO NT RO CO L M ED M M IC U A NI L TR CA A T NS IO PO NS RT AT TE IO ST N SE & CU M EA RI TY SU RE M EN T 22% M HARDWARE ENGINEERS THE RTC GROUP PROFILE 21 PAGE HEADING MARKETING CHALLENGE Engineers are getting information online and from our company website. What do events provide that the web does not? RTC Group SOLUTION Facetime. This is the essential connection for your sales team to create a continuous stream, keeping your pipeline filled. Top designers, managers and engineers gather at RTECC for your sales team to efficiently engage, demonstrate and sell. This affords personal interaction to correctly gauge quality sales leads and gain honest feedback. 22 THE RTC GROUP PROFILE ISS RTECC RTC MAGAZINE RTECC 2013 TOUR MEDS generating sales in each of these cities January Santa Clara, CA February Atlanta, GA Huntsville, AL March Orlando, FL Dallas, TX Austin, TX April Washington, D.C. Hanover, MD May Nashua, NH Boston, MA June Denver, CO Salt Lake City, UT September Minneapolis, MN Chicago, IL Detroit, MI Toronto, ON October San Diego, CA Orange County, CA Los Angeles, CA November Seattle, WA Portland, OR December Tucson, AZ Phoenix, AZ COTS JOURNAL RTECC shows evolve and embrace the new year; each event will focus on a hot topics track, panel discussion and/or keynote with selected topics. Application topics include: digital signage, M2M, industrial applications, intelligent consumer devices, simulation/graphics, point of sale/retail, infotainment, military unmanned systems, command and control systems, network-centric systems, medical and transportation. Technologies include: FPGAs, GPGPUs, box-level systems, safety-critical and security software, slot-card SBCs and I/O boards, rugged storage systems, universal connectivity and more. 2013 Summer Tour Exclusives RTECC will visit select locations starting in the summer targeting areas such as Edwards Air Force Base, Naval Air Weapons China Lake, Naval Air Station Point Mugu and Vandenberg Air Force Base, with an exclusive group of exhibiting vendors. Space is limited; contact the RTECC Event sales manager for details. Hot Topics Track – RTECC Spotlight Each event will showcase a specialty session track limited to four sessions in each city (five in Santa Clara and Boston). THE RTC GROUP PROFILE 23 ISS RTECC MEDS RTC MAGAZINE sponsorships SPONSORSHIPS COTS JOURNAL create your impression Participation options at an RTECC event vary with different levels. Each exhibit offering is designed as a table-top display for an easy comparison of products and vendors and lends itself to a fast set-up and teardown. On-site vendor sales teams or reps can also effectively leverage the day before and after an event by making appointments with customers and prospects in the area. At each level, the value of RTECC is created with personal, live meetings building sales and customer relationships. SPONSORSHIP OPTIONS Platinum Level (1 available) Three reserved exhibit tables by the entrance of the ballroom, a fullday breakout session room with A/V equipment, 90-day banner ad on rtecc.com and featured at the highest level in all marketing and promotions. Diamond Level (3 available) Two reserved exhibit tables, a half-day breakout session room with A/V equipment, 30-day banner ad on rtecc.com and featured at the second tier level in all marketing and promotions. Gold Level (4 available) Two reserved exhibit tables, a 45-minute breakout session with A/V equipment and featured at the third tier level in all promotions. Silver Level One exhibit table, a 45-minute breakout session with A/V equipment and featured on the web and in selected promotions. Exhibits Only One exhibit table and listed on the website and selected promotions. Lunch or Coffee Sponsorship Signage on-site, plus marketing and promotion. A list of sales leads generated are provided within 7 days after the conclusion of an event. Customized sponsor packages are also available. Contact the RTECC event sales manager for details. Spotlight Your Product on the web Make a bold impact at rtecc. com! Get posted on-line and benefit from the over 35,000 annual visitors, which is in addition to the post-event contacts who will be directed to rtecc.com after every one of the events. Whitepaper, prerecorded webinar, technical presentation and product announcement postings are all available. RTECC Source Book – More Exposure An additional targeted resource for more product exposure at our events, the RTECC Source Book is a hard copy take-away distributed to all RTECC attendees, i.e. 8,000 annual turnout, in addition to over 3,000 more at other industry events around the world. Advertising options are available in a variety of sizes. THE RTC GROUP PROFILE 25 ISS RTC magazine is the first place engineers turn for in-depth coverage of the latest developments in the embedded industry as it grows and develops toward the world of intelligent systems. BROAD EMBEDDED MARKET COVERAGE PROJECT MANAGERS EMBEDDED PRODUCT EXECUTIVE MANAGEMENT DIVERSE TECH SILICON TO SYSTEM DESIGN & DESIGN ENGINEERS HARDWARE & SOFTWARE ENGINEERS TECHNOLOGY REVIEW THE RTC GROUP PROFILE 27 MEDS RTC MAGAZINE RTECC THE MAGAZINE OF RECORD FOR THE EMBEDDED COMPUTING INDUSTRY COTS JOURNAL RTC MAGAZINE ISS RTECC RTC MAGAZINE the market MEDS THE EMBEDDED AND REAL-TIME MARKETPLACE—GROWING TOWARD INTELLIGENT SYSTEMS COTS JOURNAL The world is now full of billions of connected intelligent devices that often operate autonomously but shape the everyday world we live in, which is increasingly more apparent to us via a phenomenon of ubiquitous smartphones and tablet PCs. The silicon world chases smaller, faster, computationally more powerful and yet less power-consuming devices. Ever more intelligence is being packed into ever more and ever smaller devices. All of these devices, many of which were previously isolated, are now connected via Wi-Fi, Bluetooth, ZigBee, 4G and more wireless connectivity and ultimately to the Internet and the Cloud. This surge in connectivity, intelligence and vast amounts of data has led to the emergence of Intelligent Systems, which will increasingly permeate our lives. These things are all contributions of the readers of RTC magazine. These are the engineers, product developers, project team leaders, hardware and software architects, testers and executives who understand the underlying technology and how to transform it into the products and applications that shape our smarter, more connected world. They come to RTC to find and share insights on the latest technological developments and the techniques for applying them in manufacturing, medicine, communications, transportation, digital signage, building management, and the expansion and renewal of our national infrastructure through efforts such as the development of the Smart Grid, machine-to-machine intelligence and the Internet of things. RTC stands ready with its experienced editorial staff to bring the latest developments and in-depth analysis to help select and apply the means to create the products that will continue to make our world smarter, more connected, and a better place to live. EDITORIAL STAFF bringing expertise TOM WILLIAMS EDITOR-IN-CHIEF Tom Williams came to RTC magazine with more than 20 years of industry knowledge, and his specialties include embedded software technology, processor architectures and standard board-level technology. Before joining RTC, Tom was the editor-in-chief at Embedded Systems Development. He has also previously worked on several other successful publications, including InfoWorld, Dr. Dobbs Journal, ED, CD and ESD. SANDRA SILLION MANAGING EDITOR Sandra Sillion oversees all of the RTC Group’s publications, working to ensure the highest quality of editorial is continually delivered alongside highly soughtafter advertising positions to our growing circulation. She has 18 years of comprehensive experience in marketing, project management and customer relations. THE RTC GROUP PROFILE 29 ISS RTECC MEDS RTC MAGAZINE EDITORIAL EDITORIAL SECTIONS TECHNOLOGY IN CONTEXT This section follows developments in the technology underlying the development of embedded systems. It includes the latest advances in processors, form factors, programmable logic devices and standards. It also covers approaches like fault tolerance, system management techniques, hot-swap and thermal management, high availability and safety-critical concerns. Technology in Context focuses on the foundations upon which embedded systems are built. TECHNOLOGY CONNECTED Today, most embedded devices are connected via a serial link or network to other embedded devices, supervisory systems and ultimately to the Internet. The newer, faster serial interconnect technologies like PCI Express, USB and RapidIO, as well as variations on industrial Ethernet, also interface with legacy technologies such as CAN and ProfiBus, serial interconnects and a host of wireless technologies. These include 802.11, Bluetooth, Wi-Fi and a variety of wireless sensor network technologies. These myriad technologies and protocols eventually flow into Ethernet and the Internet, and the Technology Connected section keeps our readers informed on the latest developments in connectivity in the embedded world. COTS JOURNAL what our readers are admiring in RTC magazine TECHNOLOGY IN SYSTEMS Putting together the three major components of any computer-based system—CPU, software and I/O—is often challenging, especially since the I/O and the software must be specifically tailored to the application and processor. There are also often other components such as a storage subsystem and a display. This activity requires the developer to evaluate and select the components, integrating them electrically and mechanically, and developing and optimizing the application code. This section will look at the issues, techniques and the tools for system development and integration. TECHNOLOGY development Embedded systems are developed on a wide range of hardware platforms using perhaps even a broader selection of development tools, techniques and software. Despite that, many of the design compoents, tools and techniques have similarities that developers learn, share and reuse. Many of these newer tools and approaches have been developed to keep up with continuing advances in processors, FPGAs and SoCs. This section covers the design challenges that developers face and the ways they approach them using operating systems, development and analysis tools, middleware and programming languages. THE RTC GROUP PROFILE 31 EDITORIAL CALENDAR TECHNOLOGY IN CONTEXT TECHNOLOGY CONNECTED January Small Form Factor SBCs: EBX, ITX, ETX, etc. Monitoring Networks for Security and Performance February System on Chip: Treading the Path between FPGA and ASIC USB 3.0 Screams into System Connect March Stackable Modules and the World of PC/104 Wireless Sensor Networks—Big Data with Minimum Power April Atom vs. Core Processors: What Works Where? Mobile User Apps and Interfaces for Embedded Systems May COM for Rugged Environments PCI Express in Its 3rd Generation June High-Speed Connectivity for Dynamic Communications Remote Maintenance, Management and Upgrade July Devices Integrate CPUs with FPGAs Optical Interconnects: The Long and Short of It ARM-Based Modules Combine Specialization with Compatibility Connecting through the Cloud— Smart Devices Span the World Hybrid CPUs—Variants and Advantages Communication and Security for the Smart Grid Mezzanine Boards Offer Power and I/O Choices Wireless Connectivity for Mobile Devices November Small Panel Display Technology: Having the Touch Ethernet Keeps Ramping Up the Speed December Advances in CompactPCI Advances in Field Buses and Industrial Networks August September October 32 THE RTC GROUP PROFILE ISS RTECC BYOD: Smartphones and Tablets as User Interfaces for Embedded Homing in on Performance: Tools and Techniques ARM Module Showcase MicroTCA Showcase M2M Systems: How Much Autonomy? Linux and Android: Sorting Out the Roles FPGA Board Showcase USB Showcase High-End Graphics Open Doors for Small Devices Sensors in Intelligent Applications Atom-Based Modules Showcase Wi-Fi Module Showcase Windows Embedded: Building Intelligent Systems Development Tools for ARM PC/104, PC/104 Express and ISM Showcase Data Acquisition with Small Modules Wringing Performance out of Multicore Solid-State Drives Showcase Industrial Box PC Showcase Digital Signage Serves Up Customers with Data C and Its Offspring—OpenCL and OpenGL Multicore Board Showcase Multicore Development Tools Showcase Systems for Fleet Management and Transportation RTOSs and Secure Systems—with a Look at Windows 8 USB Module Showcase Data Acquisition Showcase Getting the Heat out of Ever Smaller Systems Development Tools for FPGAs 3U CompactPCI Showcase FPGA Showcase Managing the Internet of Things Hypervisors and Virtualization for Multicore Rugged SBC Showcase Real-Time Development Tools Showcase Energy Harvesting for Building Management Developing for Low-Power Systems Intel Core-Based Module Showcase Remote Management via the Web— Embedded Pages or the Cloud? Developing Code for Hybrid Architectures COM Express Showcase Carrier Board Design Showcase Customizing I/O—Different CPUs, Different Approaches Standards Update Editorial Index Solid-State Drives Showcase THE RTC GROUP PROFILE RTC MAGAZINE Special Ad/Promo Opportunities MEDS TECHNOLOGY development COTS JOURNAL TECHNOLOGY IN SYSTEMS 33 circulation DEMOGRAPHICS these people pick up every issue, 12 times a year RTC has mastered circulation in the embedded industry. Through our regional events, participation with industry exhibitions and continual circulation development, we have created the most focused and unique circulation in the industry. 18,000 PRINT 19,000 DIGITAL RTC’s readers are the most active participants in the industry: 82% of the magazine’s subscribers have attended an embedded industry conference or exhibition within the last 12 months. Over and over again, vendors come to RTC magazine for assistance in promoting their activities through our dedicated circulation. It is second to none, and we are proud of that fact. READERS’ END USE FUNCTION OTHER 3% TEST & MEASUREMENT 12% COMMUNICATIONS 11% SECURITY AUTOMATION & CONTROL 12% 26% TRANSPORTATION 15% MILITARY 9% 34 THE RTC GROUP PROFILE MEDICAL 12% ISS RTECC RTC MAGAZINE JOB DESCRIPTIONS 39% ENGINEERING MGR./TEAM LEADER 34% HARDWARE DEVELOPER/ENGINEER SOFTWARE ARCHITECT/DEVELOPER MEDS 19% COTS JOURNAL CHIEF TECHNICAL OFFICER/ EXECUTIVE MGT. 29% MARKETING/BUSINESS 4% DEVELOPMENT areas of engineering development 30% CONNECTIVITY 28% CONTROL FUNCTIONS SIGNAL PROCESSING 14% SAFETY/SECURITY 16% 36% HARDWARE DEFINITION SOFTWARE ARCHITECTURE SYSTEM INTEGRATION 31% 48% THE RTC GROUP PROFILE 35 ISS how prepared are you to capture the explosive medical electronics market? MEDS is focused on educating designing engineers, developers and technical project managers of medical electronic devices (FDA class II & III). We bring the community together to create a dialogue of what’s going on in design, regulation and development of these devices. Makers of these devices (OEMs) are looking for silicon, firmware, embedded modules, equipment and software tools to help them with their design. SUPPLIERS END USERS INFLUENCERS OEMs THE RTC GROUP PROFILE 37 MEDS RTC MAGAZINE RTECC MEDICAL ELECTRONIC DEVICE SOLUTIONS COTS JOURNAL MEDS ISS RTECC RTC MAGAZINE MEDS WHAT IS MEDS? COTS JOURNAL the strategy Founded on an audience built over the last twenty-five years in the embedded computing and electronic design industries, MEDS serves tens of thousands of engineers. They develop software, hardware and firmware, in silicon companies, device OEMs, compliance agencies, testing agencies and consulting firms. Built from the subscriber lists of industry-leading, embedded publication RTC magazine, MEDS delivers practical and application-oriented articles to electronic engineers, designers and managers active in the medical device embedded and OEM community. New contacts are constantly being established through other RTC Group publication lists and the Real-Time and Embedded Computing Conference (RTECC), including MEDS tradeshow events. MEDS reaches out to medical electronics-related consortia—such as Continua Health Alliance, West Health Institute, American Advancement for Medical Instrumentation (AAMI), Medical Device Plugand-Play (MD PnP), Medical Device Innovation, Safety and Security Consortium (MDISS) and more— bringing the real-world medical electronic information to the audience. Additionally, MEDS connects with the FDA and other leading safety agencies, such as Intertek, UL, CSA and IEC, to help developers understand the latest safety and compliance requirements. THE AUDIENCE MEDS Reaches • Software, hardware and systems engineers • Medical device developers • Medical device project and product managers • OEM system integrators • QA, test, regulatory compliance, validation and reliability engineers/managers MEDS Magazine Distribution • 18,000 print subscribers quarterly, a special medical-heavy distribution list • 12,000—and growing—e-subscribers monthly The companies involved in the MEDS ecosystem include: Abbott Cardinal Health Covidien Johnson & Johnson Siemens Alcon Labs CareFusion Edwards Lifesciences Medtronics St. Jude Medical Boston Scientific Continua Health Alliance GE Healthcare Philips Healthcare Underwriters Laboratories (UL) THE RTC GROUP PROFILE 39 PAGE HEADING 40 THE RTC GROUP PROFILE ISS RTECC RTC MAGAZINE editorial FOCUS MEDS magazine will be published four times a year, with additional bonus distributions. The digital version will also be available soon after the print version is published. Additionally, the online version of MEDS is updated monthly with other unique content, such as MEDS white paper postings and interviews of thought leaders in the field. A monthly MEDS e-Newsletter is also sent to all opt-in subscribers, featuring the latest updates and editorial. solutions guide MEDS will publish a Medical Electronic Device Solutions Guide to help developers keep critical information on hand. This guide will serve as a road map for developers to find the right solutions, whether it is silicon, software, safety compliance, a security concern, which consortium to join, or trends of the market. Don’t miss this great guide, available in the summer of 2013. winter – Volume 1 Innovation Highlights Safety and Security • Smoothing FDA Clearance Telemedicine • Wireless Networking in Hospitals Device Design Technology • Compact Intelligent User Interface Technology COTS JOURNAL MEDS highlights the pulses of the medical device community. With the latest in industry events and technological innovation, MEDS showcases the news and products that are capturing the attention of both designers and consumers today. With articles, interviews, panel discussions and events, MEDS helps you to stay in the forefront of the medical electronic technology industry. MEDS offers our sponsors the vehicle to reach the medical electronic device designers and developers with all the right tools. MEDS what we’re exploring spring – Volume 2 Innovation Highlights Safety and Security • Hardware Security: Hard to Hack Telemedicine • Patient Participation in Home Health Care Device Design Technology • Smart Sensors Deliver the Vital Data summer – Volume 3 Innovation Highlights Safety and Security • Software Security Telemedicine • Intelligent Systems Extend Care to Remote Areas Device Design Technology • Developing Robust Software Using Simulation fall – Volume 4 Innovation Highlights Safety and Security • Safety Validation—from Concept to Bedside Telemedicine • Tailoring Devices for Mobile Care Device Design Technology • Selecting the Right Medical Silicon THE RTC GROUP PROFILE 41 MARKETING CHALLENGE So many marketing channel opportunities make it difficult to select and manage what is best for my company. RTC GROUP SOLUTION At the RTC Group, we have our own in-house staff to help you execute every facet of a marketing campaign. Your salesperson can help you through creating an entire marketing campaign based on your company’s goals. Plus, you can always speak with an editor for advice with product releases and technical articles, work with a designer on your next ad, or quiz our marketing department. You have experts willing to take the time to help you maximize your impact. ISS RTECC MEDS RTC MAGAZINE PRODUCT LINE BENEFITS COTS JOURNAL what we’re offering REACH YOUR PROSPECTS! RUN A FULL-SERVICE MARKETING CAMPAIGN OF ALL THESE HIGHLY VALUABLE ACTIVITIES WITH US. Many have already become members of the MEDS family, and you too can be part of this growing MEDS ecosystem. When you have an idea you want to write about, have a key message to share or a question to ask, we are here for you. In addition to MEDS magazine, we have created the ability to post white papers, create panel discussions, interviews, keynote messages and many other opportunities for you to engage with your audience of colleagues. Many have already found this beneficial. Why not get involved today? Call or email us! MEDS Events • Face-to-face interaction • Educational training • Connect with the medical device developers looking for solutions • Live demonstrations • Captive seminar audience • Low risk • Great sponsorship opportunity MEDS Magazine • Brand awareness • Product and service education • Customer connection Online Promotion • Brand awareness • Product and service education • Customer engagement Outbound Marketing (Email and Webinars) • Brand awareness • Product and service education • Customer engagement • Full lead list • Intermediate access • Captive audience • Low risk THE RTC GROUP PROFILE 43 ISS RTECC RTC MAGAZINE COTS JOURNAL MEDS COTS JOURNAL AT THE CENTER OF MILITARY ELECTRONICS AND COMPUTING MILITARY BUSINESS MEDIA MILITARY PROGRAM MEDIA SINGLE TECHNOLOGY MEDIA PRODUCT MEDIA THE RTC GROUP PROFILE 45 cots defined COTS (kots), n. 1. Commercial off-the-shelf. Terminology popularized in 1994 within U.S. DoD by SECDEF Wm. Perry’s “Perry Memo” that changed military industry purchasing and design guidelines, making Mil-Specs acceptable only by waiver. COTS is generally defined for technology, goods and services as: a) using commercial business practices and specifications, b) not developed under government funding, c) offered for sale to the general market, d) still must meet the program ORD. 2. Commercial business practices include the accepted practice of customerpaid minor modification to standard COTS products to meet the customer’s unique requirements. – Ant. When applied to the procurement of electronics for the U.S. Military, COTS is a procurement philosophy and does not imply commercial, office environment or any other durability grade. E.g., rad-hard components designed and offered for sale to the general market are COTS if they were developed by the company and not under government funding. ISS RTECC RTC MAGAZINE COTS JOURNAL MEDS the perfect vehicle Budget tightening and program shifts make it imperative to secure the highest degree of effectiveness for every marketing dollar. Tight military budgets present both obstacles and opportunities to suppliers of electronic and computer systems. At all levels, those who provide the most cost-effective solutions are more likely to achieve success. As political priorities shift, the focus has turned to reliance on proven technologies while system hardware is used to replace personnel. The challenge is finding ways to avoid development costs while still designing to meet mission requirements. To thrive in this changing environment, readers need the best quality of technical material to help them design and build embedded computer-based systems for the military—across the whole spectrum from benign applications to the most rugged, mission-critical gear the battlefield, sky or water demands. COTS Journal stands out from its competition—not only because it is the only technology publication addressing the military market—but also because of the quality of its editorial staff. These seasoned veterans of the computer, defense and publishing industries are dedicated to selecting the most useful information and putting it in context that’s targeted for developers of military systems. The staff also participates in the industry and is often asked to provide technology and market trend briefings for industry and government events. Its top notch coverage of technology is only part of the reason COTS Journal is known as the publication of record for its industry. While other media sources claim to cover technology, COTS Journal is unique in that it covers technology at a level specifically for engineers. Both staff-written and contributed articles must meet a threshold of quality and technical depth that’s suited to help our readers get their jobs done—and do so under today’s new challenges and constraints. THE RTC GROUP PROFILE 47 EDITORIAL CALENDAR Special Feature Tech Recon January Target Report: Five Most ComputeIntensive Military Applications Busless Modules vs. Slot Card Computing in Defense Systems February Boards and Systems for Video Processing: From Sensor to Shooter Changing Power Supply Trends for Board- and Box-Level Systems March Where OpenVPX and VME Overlap and Diverge for Evolving Military Systems DoD Budget Report: Major Programs April GPGPUs vs. FPGAs for Military Signal Processing Embedded Computing in Unmanned Ground Systems May Target Report: Military Vehicle Computing and Comms 10 Gbit Ethernet and PCI Express Fabrics in Board- and Box-Level Systems June Broadening I/O System Options: 1553, Ethernet and More Harnessing Laser Technologies for Military Use July Target Report: Pre-Integrated Systems Serve Technology Readiness Needs Embedded Software for SafetyCritical and Mission-Critical Systems August Rugged Box vs. Slot Card Systems for Technology Upgrade Programs Rugged Laptops, Workstations and Display Systems for Military Applications September Military Storage Hierarchies: From RAID to SSDs VPX, VXS and VME FPGA Boards in Radar and SIGINT Target Report: Embedded Computing Building Blocks for Comms and Networking Open Architecture in Navy Modernization Programs November Small Form Factor Box Systems and Standards GPGPU vs. Traditional Processing for Radar Systems December Slot-Card Board Architectures in UAV Recon Platforms Optical Technologies for Interconnects and Backplanes October 48 THE RTC GROUP PROFILE ISS RTECC RTC MAGAZINE Rackmount Blade Servers Push Compute Density VME SBCs for Tech Refresh FPGA Processing Boards Gallery Small Form Factor Boards Gallery Anti-Tamper Issues and Security Solutions for Electronics CompactPCI and CompactPCI Serial Boards Power Conversion Products Gallery Rackmount Blade System Annual EOL and Component Obsolescence Directory Rugged Ethernet Switch Boards Rugged Stand-Alone Box Gallery PCI Express Products Gallery Advances in Smart Munitions and Small UAV Payloads Small Non-Standard Boards CompactPCI Boards Gallery I/O Boards Gallery SSDs, Memory Modules and Storage Architectures FPGA Processing Boards VME, VXS and OpenVPX SBCs Gallery Solid-State Disk Drives Gallery Displays and Panel PCs for NetCentric Systems PC/104 and PC/104 Family Boards ATCA Boards Gallery COM Modules Gallery Applying Supercomputing Strategies to Defense Systems OpenVPX SBCs PMC and XMC Boards Gallery FPGA Processing Boards Gallery Space-Qualified Electronics and Subsystems COM and COM Express Boards 1553 Boards Gallery PC/104 and PC/104 Family Boards Gallery Box-Level Solutions for Smoothing the Development to Deployment Path EBX, ETX and ITX SBCs CompactPCI Gallery Graphics/Video Boards Gallery Upgrade Paths for Legacy CompactPCI Systems Rugged Stand-Alone Box Products Displays and Display Subsystems Gallery Backplane and Enclosures Gallery Advances in Training and Simulation Systems High Reliability Power Supplies 2014 Event Calendar Rugged Box Systems Gallery Situational Awareness Technologies: From Command to Soldier Level XMC and FMC Boards VXS and VPX SBCs Gallery Storage Subsystems Gallery THE RTC GROUP PROFILE COTS JOURNAL Tech Focus MEDS Special Ad/Promo Opportunities System Development 49 MARKETING CHALLENGE Military primes face cost-cutting measures. How can I get the most exposure and consideration? rtc group solution Utilize marketing and promotion channels that maximize your reach, frequency and impact. COTS Journal’s 37,000+ print and electronic circulation is only part of the RTC Group’s constantly refreshed database of over 200,000 qualified engineers we have met through corporate events, conferences and RTECC events, all available for your needs. ISS RTECC MEDS RTC MAGAZINE editorial EDITORIAL SECTIONS COTS JOURNAL each featuring a category of military electronics and computing COTS Journal is committed to providing in-depth and technically significant editorial coverage of the military electronics market. Advertisers are encouraged to expand their presence particularly in issues reflecting company products and contributions. And if you’re interested in contributing or expanding your brand within a particular technology segment, COTS Journal gives you influence. SPECIAL FEATURE SYSTEM DEVELOPMENT Understanding which technology trends are most relevant to the military is not only about the “latest and greatest.” The defense industry is unique in that the focus is more on choosing the right technologies—integrating proven solutions with new innovations—to meet the requirements for the platform. The challenge is sorting out which technologies offer the critical mass, market longevity and physical attributes suited for design. With that in mind, articles in this section highlight the important technology trends and place them in context for readers. Few industries have as rigorous system test and software development phases as the military. This section covers the tools and trends in military software development, ruggedized test and security assurance. Articles focus on shock and vibration testing, cooling, safety-critical standards, EMI/RFI and other hardware and software test-related technologies. TECH RECON Today’s military system developers are relying more than ever on suppliers of embedded computers and electronics to be the experts in the areas they develop products for. Whether it’s computer design, data acquistion technology or enclosure configurations, the technology suppliers have a lot to teach the industry. Using staff-written and contributed articles, this section connects readers to the best information to help them create cost-effective solutions that meet mission requirements. TECH FOCUS Each month this section focuses on a different narrowly defined area of technology and provides readers with a roundup of representative products in that category. This gives readers the opportunity to compare and contrast the available product solutions on the market along with a glimpse into how these product areas are evolving year to year. COTS VIEW This off-calendar section lets our editors tackle technology trends that don’t fit into the predefined editorial calendar. These can include technologies that became significant or changed somehow since the editorial calendar was put together. THE RTC GROUP PROFILE 51 MARKETING CHALLENGE I need to get the best ROI for my marketing dollar. How can I maximize my corporate and product awareness and be memorable to potential customers? rtc group SOLUTION Search engines and your website can’t be expected to do all the marketing for your organization. With fourteen years as the leading embedded technology marketing company, the RTC Group has the broadest electronic and print capability; the embedded industry’s largest user database; and world-class shows and conferences offering you the most extensive cost-effective ways to create brand awareness and have customers remembering your company when they’re looking for products. ISS RTECC RTC MAGAZINE COTS JOURNAL MEDS EDITORIAL EDITORIAL STAFF bringing expertise Anyone can compose a blog, e-zine or newsletter. It takes excellence to produce a monthly publication. Our editorial staff has over 90 years of combined industry experience, and works each month to deliver in-depth analysis of technology trends to the military electronic market. PETE YEATMAN PUBlisHER JEFF CHILD EDITOR-IN-CHIEF SANDRA SILLION MANAGING EDITOR Pete Yeatman has been an active member of the military embedded computer industry for more than 30 years as an engineering and marketing professional. He formerly served as CEO of one of the founding companies of the COTS embedded marketplace. His industry presence is widely known, as he has presented at the Pentagon on the COTS transition and is often invited as a guest speaker to conferences and events nationwide. Jeff Child pairs an extensive background in engineering with over 20 years of experience as a technical editor/writer and event guest speaker within the OEM marketplace. He is responsible for directing the editorial focus of the magazine along with creating special sections and supplements unique to the identity of COTS Journal. Jeff has a long history as an industry writer, including time spent with EETimes, Electronic Design, Computer Design and ESD. Sandra Sillion oversees all of the RTC Group’s publications, working to ensure the highest quality of editorial is continually delivered alongside highly sought-after advertising positions to our growing circulation. She has 18 years of comprehensive experience in marketing, project management and customer relations. THE RTC GROUP PROFILE 53 circulation DEMOGRAPHICS the unique readership of COTS Journal With over 37,000 readers worldwide, COTS Journal has the most on-target readership audience in the military electronics industry. COTS Journal’s focused and growing circulation transforms the idea of targeted marketing. No other publication can match—or even come close to—COTS Journal’s ability to relay both quality editorial and marketing messages to the right audience. 23,000 read COTS Journal in print 14,000 read COTS Journal online 86% of our readers have engineering or technical degrees 74% of our readers design for rugged applications 69% of our readers have 15+ years experience in the industry 68% of our readers consider themselves management 54 THE RTC GROUP PROFILE ISS 31% NETWORK-CENTRIC SYSTEMS 21% 23% OTHER BOARD LEVEL PRODUCTS 32% PACKAGING/POWER SUBSYSTEMS 32% EMBEDDED S/W / DEVELOPMENT TOOLS 17% COMPONENTS/INTEGRATED CIRCUITS INTEGRATION 12% SERVICES CONTRACT 10% MFG. 14% RTC MAGAZINE RTECC 34% COMMUNICATIONS RADAR/SONAR 35% PRE-INTEGRATED SYSTEMS COMMAND & CONTROL 19% SIMULATION & TEST 31% SYSTEMS/SUBSYSTEMS 19% MISSION SYSTEMS MEDS 24% UNMANNED SYSTEMS readers develop, specify or purchase the following COTS JOURNAL readers work on a variety of projects 27% readers classify themselves within these categories OTHER 4% DOD/EXECUTIVE MANAGEMENT 17% ENGINEERING 21% CEO/PROGRAM MANAGEMENT 26% ENGINEERING MANAGEMENT 32% THE RTC GROUP PROFILE 55 digital ad specs leaderboard 728px × 90px mini-leaderboard 468px × 60px mid-article 450px × 120px body 300px × 250px tile 125px × 125px MATERIAL INSTRUCTIONS All advertising must be submitted through a salesperson as a web-ready image file. Images must be RGB; minimum resolution 72 DPI; PNG, JPG or GIF files are preferred. 56 THE RTC GROUP PROFILE ISS RTECC RTC MAGAZINE PRINT AD SPECS 2/3 Page 7.375” × 6.375” Full Page 8.5” × 11.125” (Trim: 8.375” × 10.875”) 1/2 Page Vertical 3.5” × 9.875” 1/2 Page Horizontal 7.375” × 4.75” All advertising must be submitted as a high-resolution PDF (PDF/X-1a). Four-color images must be CMYK; minimum resolution 300 DPI; TIFF or EPS are preferred; line art a minimum of 1200 DPI. Only full page ads require a bleed of 1/8” (4 mm). Full page live area is 1/2” (13 mm) from trim on all sides. For all other ad sizes, all live content should stay 1/4” from the edge of the ad space. Please submit PDFs via the RTC Group’s FTP site: http://upload.rtcgroup.com COTS JOURNAL Two Page Spread 17” × 11.125” (Trim: 16.75” × 10.875”) MEDS MATERIAL INSTRUCTIONS PRESS RELEASE SUBMISSIONS 1/2 Page Island 4.75” × 7.375” 1/3 Page Vertical 2.25” × 9.875” 1/3 Page Horizontal 7.375” × 3.375” 1/3 Page Square 4 .75” × 4.75” 1/4 Page Vertical 3.5” × 4.75” 1/4 Page Horizontal 7.375” × 2.375” To submit a new product announcement, send an email version of the release to the editors. The more technical the information, the more useful it is to our readers. Each product announcement should include a press release, product datasheet and pricing. Published image resolutions need to be at least 300 DPI. THE RTC GROUP PROFILE 57 contact us GET IN TOUCH all the right people are here SALES TEAM editorial & production TEAM Stacy Mannik Jeff Child Western Regional Sales Manager (949) 226-2024 Office (949) 274-6134 Mobile [email protected] Mark Dunaway Midwest & International Sales Manager (949) 226-2023 Office (949) 233-8630 Mobile [email protected] Shandi Ricciotti Eastern Regional Sales Manager (949) 226-2044 Office (949) 573-7660 Mobile [email protected] Lauren Hammers Worldwide Event Sales Manager (949) 246-7055 [email protected] Jasmine Formanek MEDS Sales Manager (949) 226-2004 [email protected] James Pirie Business Development, ISS (949) 226-2005 [email protected] 58 THE RTC GROUP PROFILE Editor-in-Chief, COTS Journal (603) 429-8301 [email protected] Pete Yeatman Publisher, COTS Journal (239) 463-1953 [email protected] Tom Williams Editor-in-Chief, RTC magazine & MEDS magazine (831) 335-1509 [email protected] John Koon Publisher, MEDS magazine (949) 226-2010 [email protected] Sandra Sillion Managing Editor (949) 226-2011 [email protected] 2013 for more information on our products and services, contact your local sales representatitve, or visit www.rtcgroup.com