A “Before and After” Story
Transcription
A “Before and After” Story
Northtown Mall A “Before and After” Story Presented by: Paula Mueller, General Manager Glimcher Realty Trust Northtown Mall Built in 1972, and purchased by Glimcher in 1998 as a “diamond in the rough”. Within three years, 50 new tenants were added to the property. Northtown Mall RA ON SS DI RO R A D IS SO N R O A D AD 109TH AVENUE DAVENPORT STREET The City of Blaine grew with us too. Here were our adjacent neighborhoods at the time Glimcher acquired the mall… CENTRAL AVENUE / HIGHWAY 65 Northtown Mall D RA N SO IS A RO R A D IS S O N R O A D D 109TH AVENUE DAVENPORT STREET And today! 2,200 homes surround the Arnold Palmerdesigned Tournament Players Club. CENTRAL AVENUE / HIGHWAY 65 Northtown Mall CL D OU DR IVE NE D RA ISS ON RO AD NE When Glimcher bought Northtown Mall in 1998, Blaine’s population was just 35,000… 125TH AVENUE NE Northtown Mall 125TH AVENUE / MAIN STREET D OU CL E IV DR ON SS DI RA Today, it has grown to over 60,000, almost doubling over the last ten years! AD RO Northtown Mall The North Metro’s Quiet Giant 800,000+ square feet. Five million annual customer visits. Sales of $320+/square foot. Boasts a number of high performing national retailers. Located in a trade area growing 5 times faster than the regional average. Northtown Mall Renovation The Monument Signage - BEFORE Viking Fan…YES. Viking Ship Fan…Not so much. Northtown Mall Renovation The Monument Signage - AFTER Enhanced design elements including stacked flagstone mirrorring mall entries, and caststone finial caps. Grand in scale; 20 feet high by 40 feet long. Completely void of Viking Ship logo! Northtown Mall Renovation The Mall Entries - BEFORE Dated materials and design elements. Pull-to-open doors, inconvenient for wheelchair and stroller traffic. Outmoded exterior furnishings. Oooooh…Teal! Northtown Mall Renovation The Mall Entries - AFTER State-of-the-art materials and design elements; stacked flagstone columns and crown molding. Sliding glass doors with swing-open side entries. Upgraded exterior furnishings and lighting. Absolutely no teal! Northtown Mall Renovation Applebee’s BEFORE The former site of the “Bombay Bicycle Club” An excellent parcel just waiting for the perfect tenant. Northtown Mall Renovation Applebee’s - AFTER State-of-theart design, with only two more like it in the entire U.S.! Northtown Mall Renovation The First Outparcel Addition Situated at the corner of County Road 10 and Jefferson Street at the northeast corner of the Northtown Mall property. Retailers include Potbelly Sandwich Works, Verizon, EB Games, FedEx/Kinkos, and a new Chipotle! Northtown Mall Renovation Wards -BEFORE After 102 years as a retail giant, Montgomery Wards bankrupted in 2001. They closed their highperforming Northtown Mall store last. Northtown Mall Renovation Home Depot Out Parcel - AFTER Home Depot, the world’s most successful home improvement retailer celebrated their Grand Opening at Northtown Mall in February, 2007. Home Depot’s Northtown Mall outparcel location features an upgraded mix of furnishings, flooring, lighting, and fixtures. Northtown Mall Renovation The Food Court - BEFORE Seating capacity total of 200 on dated furniture. Space for just five food concepts and one “anchor”. L-shaped configuration with limited retailer exposure. Cozy restrooms with seating for three. Northtown Mall Renovation The Eatery - AFTER New seating capacity of 500 on brushed metal and hardwood furniture. Space for nine food/retail concepts and two “anchors”. Airy, open atrium and polished Italian tile flooring. 1,500 sf of brand new women’s and men’s restrooms, family restrooms with child-sized amenities, and nursing rooms complete with rocking chairs and kid’s art. Northtown Mall Renovation Burlington - BEFORE Kohl’s vacated the center to reposition themselves as a stand-alone retailer. Sales dropped 60% when they left Northtown Mall and opened elsewhere. Northtown Mall Renovation Burlington - AFTER Burlington celebrated their Grand Opening at Northtown Mall on September 2, 2005. The 85,000 sf space is home to Burlington, Luxury Linens and Baby Depot concepts. Burlington’s new concept store at Northtown Mall features Italian marble floor tile, and maple and nickel fixtures. Northtown Mall Renovation LA Fitness - BEFORE An outdated exterior entry, and thirteen retailers were vacated or relocated to make way for new tenant LA Fitness. Northtown Mall Renovation LA Fitness - AFTER LA Fitness, the fastest growing fullline fitness club in the nation opened at Northtown Mall in June of 2008. Northtown Mall Renovation Herberger’s - BEFORE When Mervyn’s closed all of their Minneapolis stores, Northtown Mall began immediate negotiations with Herberger’s. Northtown Mall Renovation Herberger’s - AFTER Herberger’s Northtown Mall store was the only department store to open in the U.S. in 2008. It is on track to exceed sales projections by 30%. What’s Next? Outparcel Growth! An additional 25,000 square feet over the next three years. Northtown Mall Change is the Constant