Advertising possibilities

The Prague City Magazine by MF DNES
Leisure • Shopping • Arts • Sports • Real Estate
2012
Content
2
Content of the presentation
• Profile
• Media data
• Sections
• Advertising Possibilities
• Pricelist
• Dates of publication in 2012
• Contacts
Profile
3
The ultimate Prague magazine
• The full-color CITY DNES magazine is the
ultimate Prague city magazine for locals and
visitors. Each issue offers up-to-date
metropolitan topics and tips for cultural,
social, culinary and sports events, trips,
shopping, etc. Part of the magazine is a
monthly calendar of events in Prague.
• High quality of content guaranteed by the
editorial team of the most-read Czech quality
daily MF DNES
• Quality paper 60g LWC guaranties
impeccable reproduction of photos and
adds
Media data
4
High circulation and readership
• Frequency: monthly (11 times per year),
published last Tuesday of the month with the
exception of July
55 000 copies in MF DNES
• Circulation: 65 000 copies = 55 000 inserted in
MF DNES + 10 000 distributed on premium
Prague locations (coffees, restaurants, shops,
fitness clubs, etc.)
• Readership: 122 000 regular readers in the
top target groups (105 000 readers in the
groups A, B and C)
+ 10 000 copies on selected locations
Source: Media Projekt 2nd quarter – 3rd quarter of 2011
Media data
5
Premium target group
The readership structure of all dailies in Prague (in thousands) and the market shear of MF DNES
Readers with university degree
MF DNES
Readers with above-the-average
monthly income higher than 30 000 Kč
36
MF DNES
HN
23
Lidové noviny
HN
14
Blesk
18
MF DNES
34%
8
10
Blesk
7
Lidové noviny
MF DNES
38%
5
66%
Právo
62%
0,2
Právo
Readers in decision-making positions
responsible for more than 100 000 Kč
MF DNES
Readers in the top socio-demographic
groups AB
MF DNES
27
HN
9
Lidové noviny
61
Blesk
20
Blesk
0,7
MF DNES
35%
8
42
HN
MF DNES
27%
29
Lidové noviny
24
65%
Právo
0,4
Právo
9
73%
Source: Media Projekt 2nd quarter – 3rd quarter of 2011
Sections
6
Clearly profiled sections (1)
• TOPIC OF THE MONTH
The most important issues for the upcoming
month in Prague. Leisure, shopping, transport,
wellness, etc. Sports in the summer, gifts
before Christmas.
• CITY NAVIGATOR
Drama and cinema premiers, concerts,
exhibitions, sports contests and hundreds of
other events in Prague. Detailed guide day
by day.
• CITY GOURMET
Looking for fine food and restaurants? We
presents the best hotel restaurants, French
bistros, or sushi bars, breakfast and brunch
offers, food and drinks shops.
Sections
7
Clearly profiled sections (2)
• CITY BOUTIQUE
A Prague shopping guide. Where to by
clothes, sporting goods, decoration, etc.
• CITY ADDRESS
Inside noteworthy Prague quarters. Sights,
novelties, plans and their impact on locals
and visitors.
• CITY SERVICES
Useful advice for those who look for a good
drycleaner, locksmith, taxi service or other
every-day service.
• CITY TRIP
Do you plan to sent out from Prague for a
trip? Locations and events worth visiting and
how to get there by car, train or bike.
Sections
8
Clearly profiled sections (3)
• CITY KIDS
Clever ideas how to spend time out with your
kids. Lists of playgrounds, specialized shops,
sporting and cultural events.
• CITY SPORTS
Looking for sports entertainment? We present
the best tennis courts, golf clubs, tracks for inline scatting or yoga classes in the city.
• CITY REAL ESTATE
Regular supplement of CITY DNES: numerous
apartment and house offers in Prague and its
surroundings. Knowledgeable advice how to
buy, sell or rent property.
Advertising
9
Advertising possibilities (1)
• Window on the front page
Format:
width
high
Price 4C:
25 000 Kč
87 mm
34 mm
Advertising
10
Advertising possibilities (2)
• Full page
Format:
width
high
Price 4C:
149 000 Kč
210 mm
285 mm
Advertising
11
Advertising possibilities (3)
• Half page (wide)
Format:
width
high
Price 4C:
77 000 Kč
210 mm
140 mm
Advertising
12
Advertising possibilities (4)
• 1/3 page (high)
Format:
width
high
Price 4C:
51 000 Kč
72 mm
285 mm
Advertising
13
Advertising possibilities (5)
• 1/3 page (high)
Format:
width
high
Price 4C:
51 000 Kč
210 mm
114 mm
Advertising
14
Advertising possibilities (6)
• Mosaics
Formats and prices:
Modul 1/9: 60 x 80 mm
Modul 2/9: 124 x 80 mm
60 x 164 mm
Modul 3/9: 188 x 80 mm
Modul 4/9: 124 x 164 mm
15 000 Kč
28 000 Kč
28 000 Kč
41 000 Kč
54 000 Kč
Advertising
15
Advertising possibilities (7)
• Window on the program page
Format:
width
high
41 mm
80 mm
Cena 4C inzerce:
20 000 Kč
Advertising
16
Advertising possibilities (8)
• Section sponsor
Format:
width
high
Price:
35 000 Kč
100 mm
16 mm
Advertising
17
Advertising possibilities (9)
• Front page of CITY Reality
Formats:
1/4 page high
88 x 128 mm
14 300 Kč
1/4 page width
181 x 84 mm
15 600 Kč
Advertising
18
Advertising possibilities (10)
• Tips of real estate agents
Format:
width
high
Price 4C:
1 100 Kč
41 mm
51 mm
Advertising
19
Pricelist
Advertising
20
Days of publication in 2012
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10.
11.
31. 1.
28. 2.
27. 3.
24. 4.
29. 5.
26. 6.
28. 8.
25. 9.
30. 10.
27. 11.
18. 12.
Contacts
Editorial: Martin Moravec, [email protected]
Advertising: Mafra, a.s., Sales agents Prague / inzertní poradci Praha,
[email protected], tel. 22506 3412, fax 22506 3462
praha.idnes.cz/city