T imeless Design - Denis Hayoun Diode

sm photography
T i m e l e s s Design
by Denis Hayoun
Behind the camera: Denis Hayoun
In the middle of tripods, cables and lenses, a decor constructs itself, as an atmosphere installs,
little by little, the games of light draw around a tourbillon squelette timepiece, the universe of
Denis Hayoun.
The facets of the diamonds sparkle in the light of the spotlights…, flash,… flash…, the helpers agitate the silvery reflectors. The
model is in place, the photographer plays with the lighting so that the Golconde recovers the dignity of its noble source. He
adjusts his lens, he searches for the angle that will make the light of the stones spring and vibrate with the color of the
elements......
“Incline the face”, “look for the light of your subject” the reflector stands or gets settled, the flashes follow each other…. Like a
conductor, he directs his small world in order to retranscribe a scenography of which only he holds the secret.
From Rue Diorama in Geneva, Denis Hayoun reigns over Diode, the studio that he created in 2005. A photographer of talent,
he has the “eye”, the major watchmaking and jewelry brands were not mistaken in confiding him with their creations.
As a creative technician, specialized in “still photography” as it’s called in the industry, Denis enlivens objects and transmits
emotions through his pictures.
In 2009 Denis was awarded the special “Photography Award” for his interpretation of the watch brand Roman Jérôme. The
same year he also won a first prize for the Best Advertising Campaign for watch brand MARVIN.
Never stopping to discover the next innovation in design and always cutting edge, his ideas have proven right in this industry
and for this summer issue of Swiss Made magazine, we are proud to bring you a series of designed miniatures from the VITRA
collection interpreted through Denis Hayoun’s eyes.
CREDITS
Denis Hayoun - Studio Diode - www.diode.ch
Photographer assistant/camera: Claudine Garcia
Still-Life retouch: Estelle Reiland
Producer: Sherry Williams
DELUXE Swiss Made magazine
Victorinox Swiss Army Dive Master 500 Black Ice Chrono
Vitra Miniature - RAR (Eames,1950)
Timeless Design by Denis Hayoun
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Audemars Piguet Lady’s Royal Oak Offshore Chronograph
Dubey
& Schaldebrand
Grand Shar
Watch:
Dubey & Schaldebrand
Vitra Miniature - Panton Chair (1959)
VitraChair:
Miniature
Vitra- Bocca
..... (Studio 65, 1970)
DELUXE Swiss Made magazine
Timeless Design by Denis Hayoun
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Graham London Big Silverstone Stowe Racing
Ladoire Roller Guardian Time Blue Titanium
Vitra Miniature - Rood blauwe stoel (Gerrit Rietveld,1918)
Vitra Miniature - La Chaise (Eames,1948)
DELUXE Swiss Made magazine
Timeless Design by Denis Hayoun title
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VITRA Miniatures Collection
The Miniatures Collection presents the most important
classics of modern furniture history in miniature. The
construction, materials and colours correspond to the
historical Vitra Design Museum collection original, right
down to the last detail. Because they are so true to the
originals, the miniatures are not only valuable collector’s
items, but also ideal illustrative material for universities,
colleges of design and architects. The Miniatures Collection
is unique worldwide. For each miniature there is a licence
agreement with the designer or his estate. Many designers
collaborate with us to develop the miniatures of their own
designs and offer their assistance by supplying information
on the objects.
RJ Watches Moon Dust DNA
Century Prime Time Egos Chronograph
Vitra Miniature - MR 20 (Mies van der Rohe,1927)
Vitra Miniature - Wiggle Side Chair (Gehry,1972)
DELUXE Swiss Made magazine
Timeless Design by Denis Hayoun
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Louis Moinet Tempograph
Vitra Miniature - Fauteuil à dossier basculant (Le Corbusier,1928)
DELUXE Swiss Made magazine
Rado r5.5 White Jubilé
Vitra Miniature La Mamma (Pesce,1969)
Timeless Design by Denis Hayoun
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