2016 international drum month campaign and roadie-for-a

THE OFFICIAL NEWSLETTER OF THE
PERCUSSION MARKETING COUNCIL
www.playdrums.com
www.rootsofrhythm.net
S U M M E R
2 0 1 6
2016 INTERNATIONAL DRUM MONTH
CAMPAIGN AND ROADIE-FOR-A-DAY
CONTEST ATTRACTS RECORD
BREAKING PARTICIPATION
Left to Right: Chris Teesdale (manager), Justin Veazey, Dillon Garnett of Willis Music who did
a company-wide promotion with different deals on each day of the week. Mondays were 15%
off cymbals, Wednesdays were 15% off hand percussion, all percussion books were 25% off,
and they offered free lesson registration to any new drum student.
The 21st annual IDM industrywide public awareness
campaign continues to attract
more percussion retailers and
create new percussion
consumers than ever before.
More than 100 promotionallyminded percussion retailers
through the U.S. registered to
be an official IDM dealer,
inviting drummers and wannabe-drummers to enter the
Roadie-For-A-Day contest,
featuring international drummer
extraordinaire, Rich Redmond,
drummer with Jason Aldean.
Over 400 individuals submitted
entries while visiting IDM
participating retailers or signing up online at PlayDrums.com. At Press time, the PMC Executive Committee was
reviewing each of the contest entries and will randomly select a winner, who were hoping to win the coveted
opportunity to be Rich Redmond's roadie and experience a full-day of backstage activity and evening concert of
a Jason Aldean concert. Each IDM retailer received the lifesize in-store POP stand-up featuring Rich Redmond
and all of the PMC Membership company logos. The IDM in-store display was an attention-getting focal point
for the entire May promotion, creating excitement about playing drums and offering something new to players
and fans of all ages. Official announcement of the contest winner with date and location of the Roadie for a Day
contest event will be made shortly through all social media outlets.
MODERN DRUMMER | PAISTE | PACIFIC DRUMS | PRENTICE PRACTICE PADS | PROGRESSIVE MUSIC CTR | PROMARK | PURESOUND |
DRUMHEAD | DRUM WORKSHOP | ETHNOMUSIC | EVANS | GON BOPS | GRETSCH DRUMS | HAL LEONARD CORP | HAMAR PUBLICATIONS | HUDSON MUSIC | KOSA
REBEATS | REMO INC. | RHYTHM BAND | SABIAN | SUPERDRUM | TYCOON PERCUSSION | UNIVERSAL PERCUSSION | ULTIMATE EARS | VATER | VIC FIRTH | YAMAHA CORP OF AMERICA | ZILDJIAN
ALFRED PUBLISHING | CLEVELANDER DRUM CO. | DANCING DRUM | DREAM CYMBALS | DRUM! MAGAZINE |
Percussion in the
Schools continues
to reach thousands
of kids
PMC Receives NAMM
Foundation Grant
for 2016-2017
As an all-volunteer non-profit trade association, the PMC
relies upon its membership and the NAMM Foundation for
all funding in creating educational programs, activities and
events that will reach all populations and introduce them to
the fun, enjoyment and recreation of playing drums. As a
recipient of a NAMM Foundation Grant, the PMC administers
specific funding for core programs and activities, meeting
the criteria established by the Foundation. This year’s grant
award will support the grant application titled, “GET DRUMMING! A Lifestyle Learning Experience Creating Music-Makers
for Generations.”
The four specific programs covered under this grant-funding
umbrella include:
The continued success of the P.I.T.S. program
reaches students of all ages, background and
economics, creating a positive in-school learning experience in playing drums and a percussion instrument by an authorized PMC
professional Program Facilitator. During the
school year 2015-2016 over twenty-five
in-school percussion presentations were
conducted during the school day, impacting
over twelve-thousand students, teachers and
administrations.
A recent School Evaluation Report following a
Bob Bloom presentation in Connecticut indicated the impact and learning that takes place:
“The kids felt so good about themselves after
Thursday’s Bob Bloom in-school performance.
He is so talented and inspires people because
he makes Music fun! It has been a blessing
working with Bob this past school year.” — R.H.
Enrichment Coordinator, Windham Middle
School, Willimantic, CT.
•DRUM SET IN THE CLASSROOM
(New 2016 program)
•PERCUSSION IN THE SCHOOLS
•DRUMS ACROSS AMERICA
•INTERNATIONAL DRUM MONTH, May 2017
Plans are already in place for allocating funds and implementation of the programs that create new players, grow the
market and build public awareness and appreciation for
all percussion instruments through positive educational
experiences and in-school appearances.
NAMM’s Chairman and President Joe Lamond commented,
“We value and appreciate the passion and energy of the PMC
leadership. We stand ready to assist in your efforts and to help
get the word out on your exciting work.”
Bob Bloom's interactive in-school presentations bring first-time
drumming experiences to children of all ages. Fun and Excitement build interest in playing a percussion instrument. Photo
from recent in-school classroom assembly.
www.playdrums.com
2
2016 Vans Warped Tour features
Electronic and Acoustic Drum Kits
at PMC's “First Free Drum Lesson”
tents across U.S.
Bringing a positive “first free
drum lesson” experience to
select Vans Warped Tour
venues has become a PMC
tradition after six successful
summers of providing almost
1000 free drum lessons every
summer. The tour begins this
year with the PMC’s three brand
new tents and huge updated
current membership logo banners. Educationally-minded
local area percussion retailers
who have active teaching studio
capabilities, serve as PMC lesson Lab Tent Hosts and Facilitators, providing each wanna-play
visitor a free five minute drum
lesson. For many, this is the very
first time they have sat behind an
acoustic or electronic drum kit.
Each PMC hosting percussion
retailer provides both electronic
and acoustic drum kits, professional teachers and the encouragement to play drums
and start private lessons through their store studio.
The PMC will capture each free-lesson name and
contact info to share with the complete membership.
Typically each lesson lab venue provides about 60-80
lessons during the full-day music festival.
We thank our retailers who believe in community outreach and support this "get out on the front line" campaign. 2016 participating hosting retailers include:
June 30: Town Center Music, Suwanne, GA
July 1: Seminole Music & Sound, Seminole, FL
July 3: Drummers Only Drumshop, Point St. Lucie, FL
July 9: Long Island Drum Center, Hicksville NY
July 13: 247 DRUMS, Winchester, MA.
July 22: JC's Drum & Music Academy, Rochester, MI
July 26: Cascio Music Super Store, New Berlin, WI
Promotional drumstick key chains and novelties are
provided by PMC members, Vater, Vic Firth, Promark,
Zildjian and Paiste for presentation to each first-freedrum-lesson recipient, as a teacher’s “thank you”
for visiting the PMC Lesson Lab tent.
www.playdrums.com
3
DRUM SET IN THE CLASSROOM
becomes an instant success
Resulting from the constructive input received from PMC Members, a specific Drum Set curriculum
was incorporated in to all Roots of Rhythm classroom teacher workshops during the fall of 2015.
This expanded in 2016 and is now a full scale PMC program facilitated by Dr. Craig Woodson.
Dr. Woodson states, “Teachers and students wanted to get involved in playing drums as they see
in popular music. The acoustic and electronic drum set was a natural evolution for the Roots of
Rhythm program. This has been so successful; events now include teacher workshops, all-school
assemblies and public events that feature basic learning techniques for the drum set. The curriculum experience includes the various rhythmical playing styles, including simple fills and rhythmic
techniques found in jazz, rock and Latin music. Drum Set in the Classroom sessions will show how
the drum set can easily be used in combination with hand drums and in drum circles with specific
applications for use by teachers, parents and the public. A primary feature of this program is showing and having demonstrator small size sets available so that very young students feel comfortable
playing the set for the very first time”.
The new curriculum called upon various PMC members to assist with the need for medium and
smaller sized drums which included Pacific Drums by Drum Workshop, Yamaha, and Jamm Jr. Kits
by Universal Percussion, beginner cymbals packs were provided by Zildjian, Sabian, Dream and
Wuhan-Universal Percussion, and a supply of drumheads from Remo, Inc..
Workshops have been conducted in Memphis, TN, Portland, OR and Los Angeles, CA. A full scale
workshop itinerary is planned for the fall of 2016 and on into 2017. Details will be posted to the
www.playdrums.com website.
www.playdrums.com
4
PMC honors
founding member
Remo Belli
Drums Across America
gets Program Coordinator
To honor the passing of the legendary Remo
Belli, a PMC ad saluting and acknowledging
Remo’s inspirational career and contributions to
the percussion industry was circulated to all
media publications and outlets. Mr. Belli was
a continuous loyal supporter of the PMC,
a founding member of the PMC in 1995 and was
most recently featured as a guest panelist at
the 2015 PMC All-Members Breakfast Meeting
and Panel Presentation. His legacy as an industry
leader and visionary will guide and direct all
of us for generations.
The first half of 2016 brought increased PMC
attention and effort in developing this nationwide program, making this accessible to all
percussion retailers. Two successful events
were conducted in the first five months of this
year with more being scheduled throughout
the summer and fall.
In addition, Katie Bursey (Sabian Marketing
Manager) has assumed Program Coordinator
responsibilities for this program, ready to
explain the program opportunities and
benefits in using the PMC Lesson Lab Tents for
a regional first-free-drum-lesson event.
Contact Katie at [email protected] for details
and scheduling a FREE Drums Across America
event in your city.
Percussion Marketing Council (PMC)
The PMC is the percussion industry’s official trade association comprised of members representing the manufacturing,
distribution, publishing and educational facets of the
percussion world. Founded in 1995, the non-profit allvolunteer organization consists of an Executive Committee
and Advisory Board dedicated to increasing public
awareness of drums and drumming while creating
educational and market development programs and
campaigns which reach all audiences. The PMC has been
a consistent grant recipient of the NAMM Foundation,
receiving annual funding for various educational programs,
music making campaigns and market growth initiatives.
www.playdrums.com
5
Two PMC Officers
attend NAMM
Washington DC Fly-In
PMC Executive Board members Dave Jewell and Stacey
Montgomery-Clark attended the annual NAMM
March on Capitol Hill Fly-In held May 23-26 in
Washington DC. Meetings were scheduled and conducted with members of congress representing almost
every state in the country. Close to 100 NAMM members attended the four day event to discuss and present
the continued need for congressional support of school
music programs. PMC takes an avid stance on the connection of music education and the percussion industry working together for the full development of every
child in America. With the recent passing of the ESSA
bill, every effort must be made to assure the future for
school music programs throughout the United States.
To find out more details, visit NAfME.org.
Thanks to NAMM for their continuous efforts over the
past decade of NAMM Fly-In events in Washington,
working in behalf of the entire music products industry.
Scott Donnell of
Drum Workshop
appointed to PMC
Advisory Board
The Executive Committee announced the
appointment of Scott Donnell to the PMC
Advisory Board in the newly created position of Director of Strategic Marketing. In
this role Scott will bring his years of experience of brand marketing and artist relations
as Drum Workshop’s Vice-President of Marketing to contribute in the PMC’s direction
and visibility for the future. Immediate priorities for his expertise include online Internet marketing and overall PMC brand
image. Scott will coordinate these efforts
with the Executive Committee and fellow
Marketing-Promotions Advisory Board
Member, Sarah Hagan.
If you are not already a member of the Percussion Marketing
Council and want to participate in our mission to increase the
drum and percussion market, please contact, Karl Dustman at
[email protected] or 440-582-7006 for membership details
and benefits. All firms within the percussion products industry
are welcome to join.
www.playdrums.com
6
WELCOME NEW MEMBERS!
For over 50 years Rhythm Band has provided
elementary music classroom products bringing
quality, innovation, and tradition into classrooms
around the world. Products include recorders,
boom whackers, bells, strings and Orff instruments.
They inspire our future generation of musicians
and a perfect fit for the PMC mission. For more info
see www.rhythmband.com.
Designer and manufacturer of high-resolution
studio reference in-ear monitors used by drummers and other musicians. They offer hearing
protection through the UE Sound Guard that
enhances sound quality, dynamic range and
reduces accidental audio spikes. For more info
visit www.ultimateears.com.
Welcome Ultimate Ear representatives
Jenine Civil and Mike Dias.
Welcome Rhythm Band representative and
company President, Brad Kirkpatrick
WANT TO GET INVOLVED
MORE IN THE PMC?
Become a Member of the
PMC Advisory Board!
Open Advisory Positions include: Percussion in
The Schools Program Administrator, Membership
Development, Website-Communications Administration, Executive Committee Special Projects
Coordinator.
Any Member interested in serving the organization in this capacity is encouraged to speak with
Co-Executive Director Karl Dustman for more details. He can be reached at: E-mail: [email protected], Telephone: 440-582-7006.
FIND
US ON:
www.playdrums.com
7
Our thank you!
The success and ongoing development of the Percussion Marketing Council is a direct result of the commitment and
support of the current PMC Membership Roster. The PMC Executive Committee wishes to acknowledge and thank each
member and representative for the continued support to our organization and the percussion industry:
Also, thank you to our continued Industry Alliances:
PMC NEWS is the official Newsletter of the Percussion Marketing Council. Copyright 2016.
The Percussion Marketing Council • P.O. Box 33252 • Cleveland, Ohio 44133
Telephone: 440-582-7006 • Fax: 440-230-1346 • E-mail: [email protected]
www.playdrums.com www.playdrums.org www.rootsofrhythm.net
PMC News Editor: Brad Smith ([email protected])