Solutions Magazine
Transcription
Solutions Magazine
Fall 2015 SOLUTIONS INDUSTRY HIGHLIGHTS & INSIGHTS FROM BDO OHIO IN THIS ISSUE: Growing tomorrow’s leaders today LASER-FOCUSED GROWTH ForTec Medical makes advanced equipment and staff a viable investment for hospitals TABLE OF CONTENTS ABOUT BDO BDO is a relationship-driven accounting and consulting organization. BDO STATISTICS* 8 PREFACE Going for gold 3 Turn your advisory board into a tool for growth Laser-focused growth 4 ForTec Medical makes advanced equipment and staff a viable investment for hospitals Billion in U.S. revenue U.S. Offices U.S. Independent BDO Alliance USA firm locations $7.02 152 1,328 Billion in international revenue Countries BDO Member Firm offices worldwide * U.S. and international financial and personnel statistics as of and for the years ended 6/30/15 and 9/30/14 respectively. Akron Cincinnati (2) Columbus Support system 7 Global Cloud drives growth with DonorDrive, a one-stop fundraising solution for nonprofits OHIO LEADERSHIP Robert Littman, Akron 234-466-4100 / [email protected] Mark Goldfarb, Akron SPOTLIGHT Strong alliance 8 Alliance Industries Inc. grows by filling gaps in the marketplace Growing tomorrow’s leaders today 450+ Cleveland (2) FOCUS ON The last word 63 OHIO OFFICE LOCATIONS CASE STUDY BDO OHIO $1.05 234-466-4040 / [email protected] James Dannemiller, Akron 234-466-4030 / [email protected] Mark Mussig, Akron 11 234-466-4020 / [email protected] Lisa Haffer, Blue Ash 513-587-3268 / [email protected] Chip VonLehman, Blue Ash 513-592-2474 / [email protected] Brian Berning, Cincinnati BDO is the brand name for BDO USA, LLP, a U.S. professional services firm providing assurance, tax, financial advisory and consulting services to a wide range of publicly traded and privately held companies. For more than 100 years, BDO has provided quality service through the active involvement of experienced and committed professionals. The firm serves clients through 58 offices and more than 400 independent alliance firm locations nationwide. As an independent Member Firm of BDO International Limited, BDO serves multi-national clients through a global network of 1,328 offices in 152 countries. BDO USA, LLP, a Delaware limited liability partnership, is the U.S. member of BDO International Limited, a UK company limited by guarantee, and forms part of the international BDO network of independent member firms. BDO is the brand name for the BDO network and for each of the BDO Member Firms. For more information please visit: www.bdo.com. Material discussed is meant to provide general information and should not be acted on without professional advice tailored to your firm’s individual needs. © 2015 BDO USA, LLP. All rights reserved. 2 / FALL 2015 513-592-2420 / [email protected] Michelle Mahle, Cleveland 440-394-6351 / [email protected] Gary Isakov, Cleveland 440-394-6251 / [email protected] Mike Voinovich, Columbus 614-573-7786 / [email protected] PREFACE Going for gold Turn your advisory board into a tool for growth Mark Goldfarb, CPA There comes a point in every company’s growth trajectory when business owners realize they can’t do it all. If they want to keep moving, they need to bring in people with specific skills and expertise to handle the expanding areas of the business. But some executives turn to a different resource to help them think about how to build and grow their business – an advisory board. Unlike a board of directors, advisory boards are not legally responsible for the overall management of the company. Their sole purpose is to offer advice and act as a sounding board for company executives and owners. For smaller companies, especially those that are family run, the expertise and experience of an advisory board can be invaluable. As a business owner, you call the shots when it comes to assembling an advisory board. However, there are a few guidelines that will help ensure you get maximum benefits. First, look for candidates who have at least some familiarity with your industry. Second, think about the biggest challenges you are facing as you grow the business and then seek out someone with deep expertise in those areas. For example, you may be struggling to get a new enterprise wide technology up and running, so find someone who spent time in a CIO role. Or perhaps you are poised to enter the Latin American market. Look for someone who worked in that market and who knows the culture. Finally, your advisors form a team, so they should have complementary skills. They should also work well together and with your senior executives. Without a feeling of rapport, their advice is likely to be discounted. Finding qualified board members is easier than you might think. One of the best ways is to ask for a recommendation from a professional advisor, whether it is your banker, lawyer or accountant. Forming an advisory board is a financial investment, but as your company grows and flourishes, you will thank yourself for making it. HAPPENINGS Each year, BDO hosts a firmwide initiative called Week of Service. Local offices partner with nonprofits in their communities to donate time and services to those in need. 1. A group of BDO Columbus staff volunteered at the Ronald McDonald House baking and icing cookies for families. Pictured, from left: Meghan Innes, Katie Myers, Marissa Nelson, Ashley Poeppelman, Melissa Secrist 1 2 2. BDO is a proud supporter of Akron Children’s Hospital and enjoyed participating in the hospital’s grand 125th Anniversary Gala Sept. 12. Deborah and Bill Kovachick (pictured) and members of the BDO team enjoyed the black-tie celebration. 3. On Oct. 3, Jim Dannemiller, Akron Assurance managing partner, presented the Manufacturing and Distribution awards category at the 2015 Cascade Capital Business Growth Awards. BDO was recognized as an honoree in the Services category. Pictured, from left: Emily Richards and Margaret Jordan, with BDO’s Cascade Capital award 3 4 4. BDO Columbus worked with the YMCA in Grove City to help clean and paint its facilities. Pictured, from left: Vince Stasiulewicz, Andy Klausing, Cindy Shanklin, Ryan Hecht, Carl Barkson FALL 2015 / 3 LASER-FOCUSED GROWTH ForTec Medical makes advanced equipment and staff a viable investment for hospitals N oninvasive and minimally invasive laser surgical procedures create smaller incisions, causing less pain and promoting faster recovery than traditional surgeries. But when the new surgical technology became mainstream in the late 1980s, many hospitals couldn’t justify the investment in the ophthalmic surgical equipment needed for the procedures, even if they were excited about its potential. At the time, Drew Forhan was marketing the equipment for a medical devices company. When speaking with his community hospital clients, he quickly realized it just didn’t make sense for smaller, local hospitals to make such a significant capital investment for equipment that would only be used sporadically. In addition, they didn’t have the personnel with the skills to operate it. Forhan had an idea. Why not spread out the cost of the purchase by leasing the equipment to several facilities, and even provide certified technicians to operate the equipment on an as-needed, per-procedure basis? That became the ForTec Medical model, and Forhan became the company’s first technician. “When Drew decided to mobilize his first laser to community hospitals, it addressed the needs of a whole population of patients who wouldn’t have had access to these technologies,” says John Voyzey, ForTec’s president and COO. 4 / FALL 2015 John Voyzey, President and COO, ForTec Medical CASE STUDY “EVERY TIME I VISIT A HOSPITAL, I’LL HAVE A FRUSTRATED CFO TAKE ME TO SOME GRAVEYARD ON THE THIRD FLOOR WHERE THEY KEEP GORGEOUS AND VERY EXPENSIVE ELECTRONIC SURGICAL DEVICES THAT ARE NO LONGER IN USE.” — John Voyzey, President and COO, ForTec Medical The model grew from Forhan and his wife in their home in Hudson, Ohio, to nationwide coverage, with 350 employees. The company’s teams work from a hub-and-spoke network system consisting of 28 service centers strategically located across the country. Each center houses the technicians and surgical devices needed to service that region’s demand. With Forhan as CEO, the Streetsboro, Ohio-based health care supplier specializes in outpatient urology, ophthalmology, ENT (ears, nose and throat) and gynecology, along with eight smaller specialties and a range of related technology. “We help hospitals avoid risky capital investments, staffing headaches and financial risk,” Voyzey says. TECHNOLOGY GRAVEYARDS Investing in advanced medical technology and staff isn’t just a challenge for small community hospitals. Some of the largest hospital systems in the country are ForTec Medical customers, with the same cost concerns. Photos: Toby Shingleton “Every time I visit a hospital, I’ll have a frustrated CFO take me to some graveyard on the third floor where they keep gorgeous and very expensive electronic surgical devices that are no longer in use. They’re just gathering dust,” says Voyzey. There are several factors that sideline pricey laser equipment. In some cases, there are only narrow instances in which the technology is appropriate at that facility, so it isn’t used as much as anticipated. Or the physician who made the case for purchasing the equipment takes most of the work to an outpatient facility or to another hospital. And there’s always politics to contend with. Two physicians practicing at the same hospital might not agree on the preferred technology for a procedure, so CFOs are pressured into investing in both. While all of this is happening, the technology changes so quickly that last year’s latest and greatest equipment is already growing obsolete. In a few years, it will become a resident of the third-floor graveyard. “The innovation loop is growing tighter,” Voyzey says. “As a result, the poor CFO gets stuck buying new toys all the time.” Those “toys” can include everything from a high-end ultrasound unit to equipment used for minimally invasive cryotherapy, used to freeze kidney cancers. Since it was founded in 1988, ForTec has justified its investment in equipment with narrow applications by identifying several client facilities that can put it to use. That keeps the equipment in operation more frequently than would be possible if it were only used for a single location’s surgical caseload. For that same reason, the company can justify investing in two competing technologies because, through volume, it can find users of both. Voyzey uses cataract lasers as an example. “There are two different technologies that do the same thing, and each costs about $500,000,” he says. “Two surgeons at the same facility might each insist on using one over the other. While the hospital couldn’t possibly buy both and hire certified technicians for both, the CFO can come to us and make us buy both.” EMPLOYEE OF THE MONTH Finding certified technicians to operate specialized equipment is another reason that hospitals are reluctant to invest in the newest high-tech equipment. Every time a surgeon demands the latest OR laser technology, it involves another round of employment or training and certification, until the new equipment loses its luster and ends up in the tech graveyard. ForTec Medical relieves hospitals of both the responsibility of constantly investing in new equipment and the hassle of staffing it. On its own, a facility would have to coordinate OR activity around the availability of the rare in-house technician who is certified to operate the technology. “If she was the only one certified to run the equipment and she’s on maternity leave, or she just left her shift, they’re in trouble,” says Voyzey. “When they use us, we have two or three techs and the equipment nearby whenever they need it, so we won’t constrain their schedules. They can outsource it all to us.” The company trains and certifies its technicians to service the needs of nearly 2,000 client hospitals. Technicians may visit a facility just once or twice per month, or every day if the surgical volume is high. In some cases, there is a shrinking divide between ForTec staffers in the field and their hospital colleagues. “Recently, we had one of our staff members written up in the hospital newsletter as Employee of the Month,” Voyzey says. “They didn’t realize he wasn’t their employee. He reported to work every day, so to the system, he was their teammate.” FALL 2015 / 5 CASE STUDY A TRUSTED PARTNER So what does a fiscally responsible company do when its business model demands hefty capital investment expenditures on a regular basis? When it’s ForTec Medical, the company establishes a relationship with a trusted accounting firm early in its history. “We have a trust-based relationship with BDO that was achieved long before I got here,” says John Voyzey, the company’s president and COO. “They’ve been partners with us as our advisors, accountants and auditors, providing strong business and tax advice. They’ve also engaged with us in some modeling and strategic sourcing of funds.” This is critical to the company’s business model. “We have a very conservative investment philosophy and we use the cash we generate in the business to drive future growth,” says Voyzey. “There’s not a lot of debt, and we certainly haven’t leveraged other sources of financing, so the most dramatic thing we’ll do is take up equipment loans and senior bank debt, and BDO has been integral to helping us source funds at the right times.” ForTec Medical has also used BDO’s Transaction Advisory Services when acquiring smaller companies whose financial situations weren’t transparent. “They’ve helped us think through these valuation challenges when the information wasn’t so straightforward as to what kind of cash generation potential they had,” he said. “Prudent capital investments and careful cash management are crucial to a company of our size and in our business. That’s why it’s vital that we have such a talented and trusted partner as BDO.” 6 / FALL 2015 “WE HELP HOSPITALS AVOID RISKY CAPITAL INVESTMENTS, STAFFING HEADACHES AND FINANCIAL RISK.” — John Voyzey, President and COO, ForTec Medical COOL FUTURE Upgrading its medical technology is a constant priority at ForTec Medical, which must continue to make the right equipment available to the right people at the right time. It’s not an option for the company to be caught with last year’s model. “Drew has the ability to see around corners and predict which new technologies will be in the greatest demand, which horse is going to win the race of dueling technologies,” Voyzey says. ForTec Medical often receives early access to new equipment in return for being a good customer of device manufacturers. That allows the company to let clients trial-test new equipment and provide feedback on it before committing to the purchase. The possibilities of new medical technologies continue to excite Voyzey and his team. For example, there is the laser technology now available for cataract surgery. It’s the first time laser surgical technology has been developed for this type of procedure, and naturally, ForTec Medical has the technology in hand. Voyzey is also encouraged by surgical equipment the company can supply hospitals for the treatment of BPH, a prostate condition in men. And there’s advanced technology that involves shocking kidney stones without ever touching the patient. “It’s minimally invasive and sends ultrasound waves that pulverize the stones,” he says. Voyzey sees only increased demand in the company’s future as innovation enhances surgical options and patient outcomes – and the Affordable Care Act presents hospitals with a larger patient base. All of this will mean the mobilization of more ForTec Medical technicians trained and certified to operate the latest in laser and related technology, and fewer hospital graveyards. FOCUS ON Support system Global Cloud drives growth with DonorDrive, a one-stop fundraising solution for nonprofits D onorDrive was born from an unmet need. The Juvenile Diabetes Research Foundation (JDRF) needed a better way to raise funds from its supporters, and Global Cloud founders Todd Levy and Paul Ghiz helped them find a way to do that. The result was a peer-to-peer fundraising platform designed to increase donations, but that was just the beginning. As word of JDRF’s success with what would become DonorDrive spread, other nonprofits began inquiring about developing their own fundraising platform, and the program continued to evolve. Today, nonprofits across the country use DonorDrive to engage, coach and manage their supporters to raise funds. And the impact is stunning – organizations using the platform see an average online revenue increase of 41 percent. “DonorDrive is designed to be a versatile platform that can aid fundraising efforts across a wide range of initiatives and activities,” says Levy, founder and CEO of Global Cloud. “It is also scalable as the size and scope of an organization’s fundraising efforts increase.” Levy and Ghiz co-founded Global Cloud – a small, Cincinnati marketing and analytics firm – in 1997. The company operated successfully through its first few years, but in 2001, its work with the JDRF revealed an untapped need within the nonprofit community. “We started out doing business and website development for JDRF,” Levy says. “But we discovered that they needed a software platform to help manage their fundraising efforts.” That led to the creation of one of the first peer-to-peer fundraising platforms, which Global Cloud produced as a customized program for JDRF. By 2008, the interest was widespread enough that Levy, Ghiz and their team began work on a new Software-as-a-Service product that could support the online fundraising efforts of a wide range of nonprofits. They launched DonorDrive in 2008. By selling DonorDrive as a ready-made software package, Global Cloud gets new clients up and running on the platform in a matter of weeks – much faster than they could creating custom programs from scratch. The company has also grown sales by more than 50 percent for five years straight by continuing to innovate based on feedback from nonprofits using its software. Levy and Ghiz project a 400 percent increase in gross revenue for Global Cloud by 2020. “The birth of DonorDrive changed our business,” Levy says. “As of 2013, DonorDrive became the largest division of our company.” BDO has served as Global Cloud’s partner for much of DonorDrive’s expansion, conducting annual financial reviews and performing tax preparation work to pave the way for Global Cloud’s future growth and expanding workforce. “BDO has been a great resource for us through all of this,” Levy says. “Because they’re so familiar with the tech space, they can share insights from other technology companies and provide us with comparable key performance indicators to measure ourselves against. As our work force expands to other states, they’ve also been able to help us negotiate the tax laws in those states. They’re very savvy and experienced, and we value them a lot.” FALL 2015 / 7 SPOTLIGHT Strong alliance Alliance Industries Inc. grows by filling gaps in the marketplace Y ou may not have heard of Alliance Industries Inc., but if you live in the Eastern Ohio Valley, there’s a good chance you’ve done business with the company. Marietta, Ohio-based Alliance Industries is the holding company for 14 businesses, a portfolio spanning heavy industry, real estate, marketing, office supplies, restaurants and a host of other business categories. The company has come a long way since December 1986, when CEO John Lehman acquired assets from an existing business to form what would become its first brand, Mole Master. “That was really the beginning of our core business portfolio,” Lehman says of Mole Master, a specialty infrastructure firm that focuses on cleaning large bulk storage bins, tanks and pipes. It was also the beginning of the growth strategy that put Alliance Industries on the map. 8 / FALL 2015 BRANCHING OUT After forming Mole Master, Lehman was looking for tangential business opportunities closely related to Mole Master’s specialization. It wasn’t long before he found an opportunity to fill a related niche in the marketplace. “In our early years, we were working on an alumina tank cleanout project in South Carolina,” Lehman says. “When the tanks are emptied out, between 30 and 40 percent of the material won’t come out through the spout at the bottom, which is why they call in cleaning companies like ours. We found we were cleaning out far more bulk solids than our equipment was built to handle.” Lehman began searching for a machine that could vacuum alumina out of the tanks, and eventually found the right equipment at a business in Chicago – that just happened to be for sale. SPOTLIGHT “WE WANT TO GROW IN A CONTROLLED MANNER, PURSUING THE OPPORTUNITIES THAT MAKE SENSE FOR US. AND WE WANT TO HAVE SOME FUN WHILE WE’RE AT IT.” —John Lehman, CEO, Alliance Industries Inc. “After several attempts, we were finally able to purchase that business, which was Hi-Vac Corp.” he says. “That became the second piece to our puzzle.” But he didn’t stop there. In the early ‘90s, Lehman saw a chance to add a third puzzle piece by expanding into industrial drilling. By 1992, he had purchased a majority stake in Pro Sonic, a company that specializes in large drills powered by sonic waves. Alliance’s trio of industrial companies powered its success for 20 years and continues to do so to this day, although the lineup has changed a bit. The company sold Pro Sonic in 2006 after building the business up. “After our noncompete agreement with the sellers ran out, we got back into the sonic drilling business with a company called Terra Sonic International,” Lehman says. “We manufacture sonic drill rigs for every purpose except oil and gas drilling.” A 20/20 VISION Lehman breaks the history of Alliance into two chapters: The first 20 years, and the next 20 years. SHOWING STRENGTH A high-growth company like Alliance needs a strong supporting team to reach its goals. Since 1998, that team has included BDO. BDO’s experts have provided Alliance with sophisticated accounting and tax strategies that have been invaluable to growth, Lehman says. “They’re methods and tactics that we probably couldn’t have accessed anywhere else,” Lehman says. As a company that pursues both organic and acquisitional growth, Alliance needs its financial books to be in pristine condition for potential lenders. “We need bankers and lenders to get a sense of comfort when they review our financial statements and audits – that it makes sense and that we keep things organized,” Lehman says. “BDO also helps us manage our tax rates and keep our bottom lines where they need to be. Both of those factors are very important in keeping us attractive to the people and entities that can supply us with growth capital.” “When we sold Pro Sonic in 2006, that ended the first chapter of our company’s history, and now we’re really focused on the future and where we’re going to be by 2026,” he says. Throughout its first 20 years, Lehman grew Alliance’s portfolio of companies through an even balance of organic growth and growth by acquisition. In its next 20 years, Lehman plans to maintain a focus on balanced growth. “We don’t want to be too heavy either way,” he says. “That’s why we’ve created multiyear plans for each business, and this year, we’re writing the most detailed five-year plans we’ve ever written.” Lehman wants to position all of his companies for substantial growth in the coming years – which means doubling or tripling in size by the end of the “next 20” window. That said, the company isn’t focused only on the top line, he says. “We want to grow in a controlled manner, pursuing the opportunities that make sense for us,” Lehman says. “And we want to have some fun while we’re at it. People have to enjoy where they work if they’re going to achieve the goals you’ve set for them.” FALL 2015 / 9 Examines the risk factors in the most recent 10-K filings of the largest 100 publicly traded U.S. manufacturers across five sectors including fabricated metal, food processing, machinery, plastics and rubber and transportation equipment. Supply Chains are Only as Strong as Their Weakest Link 100 87 % Amid RECORD-BREAKING SNOWFALL in Boston this year – 110.6 inches – and THE MOST SEVERE DROUGHT across the West in 1,200 years* % mention for a second year in a row, cite SUPPLY CHAIN CONCERNS, including disruptions or issues from suppliers and vendors BUSINESS INTERRUPTIONS, including natural disasters Stronger Dollar Could Keep Manufacturers From International Exploration 93 % note THREATS TO INTERNATIONAL OPERATIONS AND SALES up from 91% in 2014 and 87% in 2013 84 2013 2014 2015 mention % RESTRICTIVE INTERNATIONAL TRADE POLICIES up from 77% in 2014 and 66% in 2013 88 % cite CURRENCY RISK, including exchange and fluctuations IP Protection Heightens Data Security Risks 86 % cite risks related to DATA SECURITY this year up from 78% last year Gartner predicts INFORMATION SECURITY SPENDING will climb to 76.9 $ 2014 Mentions of billion in 2015 up from $71.1 billion last year* LEGAL PROCEEDINGS AND LITIGATION risks jumped to 2015 95 % up from 79% last year *Sources: http://www.weather.com/news/news/new-england-boston-record-snow-tracker; http://www.businessinsider.com/photos-of-california-drought-2015-5?op=1; http://www.securityweek.com/global-cybersecurity-spending-reach-769-billion-2015-gartner?page=4 For more information, visit https://www.bdo.com/2015-Manufacturing-RiskFactor-Report BDO OHIO The last word Growing tomorrow’s leaders today About 10 years ago, the firm I was with acquired a small practice in Ohio consisting of four older partners. At the time, we had a young accountant in one of our existing offices who had repeatedly impressed us with his attitude and abilities. We decided to move him to the newly acquired practice to work with the partners there. Within just a few years, we had promoted him to partner, and today he is the office managing partner. In short, we saw his potential, put him into a situation where he could challenge himself and provided the mentoring and support to help him achieve success as a leader. But I’ve often asked myself: What if our team hadn’t spotted that young man’s potential early on? The short answer is, he would have left our firm and more than likely would now be working for one of our competitors. I’ve seen that sequence of events happen more than once with my clients – a high-potential individual leaves a company because he or she doesn’t feel valued or see a future there. How can companies keep that from happening? It’s usually no secret who in an organization has the potential to lead. What companies tend to lack is a formal process for getting those individuals onto a leadership track. Senior management should consider it part of their job to meet regularly to discuss high-potential individuals and plan a path for their growth. That path can take a number of forms – assignments that provide exposure to a breadth of functions from HR to operations, secondments to an overseas position or stretch assignments that test the individual’s creative and leadership capacity. Also critical are mentorship and training, as both demonstrate the company’s commitment to developing their high-potential people, motivating them to return that commitment. At BDO, we have created a formal program called the BDO Leadership Institute (BLI). Over the course of 18 months, including six two-day sessions, students learn about and hone such skills as business development, negotiation, effective relationshipbuilding, managing difficult conversations and building powerful sales presentations. Many of those in leadership positions at the firm today have gone through the program and credit it for imparting invaluable lessons. “IT’S USUALLY NO SECRET WHO IN AN ORGANIZATION HAS THE POTENTIAL TO LEAD. WHAT COMPANIES TEND TO LACK IS A FORMAL PROCESS FOR GETTING THOSE INDIVIDUALS ONTO A LEADERSHIP TRACK.” — Bob Littman Nurturing future leaders is an investment in a company’s future and longevity. With a solid pipeline of talented, strong leaders, a company can pursue its growth strategy with the confidence that others will take up the charge when the current generation of leaders has retired. FALL 2015 / 11 PRSRT STD U S POSTAGE PAID CLEVELAND, OH PERMIT NO 1940 32125 Solon Rd. Cleveland, OH 44139 “We’re bringing in BDO. The partner’s already on it.” People who know, know BDO. SM BDO provides assurance, tax, financial and risk advisory, and consulting services to a wide range of publicly traded and privately held companies. We offer a sophisticated array of services and the resources and capabilities of the BDO global network, combined with the personal attention of experienced professionals. Ohio locations: Akron | Cincinnati | Cleveland | Columbus Accountants and Consultants www.bdo.com © 2015 BDO USA, LLP. All rights reserved.