Budd Co., Edward G. Budd Mfg. Co., Budd Company, Edward

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Budd Co., Edward G. Budd Mfg. Co., Budd Company, Edward Gowan Budd, Joseph Ledwinka, Budd Car, Budd Wheel Co., All Steel Body - Coachbult.com
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Budd Co.
Edward G. Budd Mfg. Co., 1912-1946; Budd Co., 1946-present;
Philadelphia, Pennsylvania & Troy, Michigan
Associated Builders
Pictures
Edward Gowan Budd was born on Dec. 28, 1870 in Smyrna, Delaware to Henry
George Budd, Smyrna’s Justice of the Peace. From an early age, Budd had an
aptitude for all things mechanical and following his graduation from high school,
he apprenticed as a machinist at Smyrna’s G. W. and S. Taylor Iron Works. He
moved to nearby Philadelphia in 1890 taking a job as a machinist at the Sellers
Machine and Foundry Co. and later on the Bement-Pond Tool Company (NilesBement-Pond starting in 1899), a manufacturer of machines tools and hydraulic
presses. At night Budd took classes in drafting and engineering at the Franklin
Institute, the University of Pennsylvania and the International Correspondence
School.
American Pulley; Hale & Kilburn Mfg. Co.; Thyssen AG;
Thyssen Krupp AG
A friend of Budd’s named Thomas Corscaden designed a stamped sheet-steel
pulley that was both lighter and cheaper to produce than traditional cast-iron
versions and sold the design to George Cresson, the owner of the Philadelphia’s
American Pulley Co. Budd joined his friend at American Pulley as their chief
draftsman in 1898, and married his wife Mary the following year.
Aside for their pulleys, American manufactured many other items including
stamped steel pedestals that were built for Hale & Kilburn, a Philadelphia
furniture manufacturer that specialized in producing seating for railways, subways
and trolleys.
Located at 48-50 North 6th St. (at Arch St.), Hale & Kilburn started off building
parlor furniture, commodes and other household products in 1873. By the turn of
the century they had become famous for their streetcar and railroad seating.
They even developed a “walkover” railroad bench seat that incorporated a
pedestal that allowed it to be rotated 180 degrees allowing it to face forward or
backward depending on the direction of train. At the time, most of their seating
was built using cast-iron frames and pedestals. Budd’s expertise in stamped steel engineering caught the attention of Hale &
Kilburn’s management and in 1902 they hired him away with an offer twice his
former salary. His job was to develop pressed steel replacements for their castmetal products, thereby reducing both their weight and their cost. Using a
combination of sheet steel stampings and oxy-acetylene welding, he succeeded
and was appointed works manager within a couple of years.
In 1895, French chemist Henry Le Chatelier discovered that combustion of equal
quantities of acetylene and oxygen produced a 6000° F flame, a flame
significantly hotter than any produced by the various gases used previously. In
1903, Thomas Wilson created the first oxyacetylene torch, and in 1907, the
country’s first oxygen plant was built in Buffalo, New York. A Frenchman named
David Bourneville developed a technique that was perfected by a Hale & Kilburn
employee named Morris Lachman, who worked with Budd and deserves a share
of the credit for his pioneering work in the field. Budd and Lachaman also
experiment with arc-welding, a technique developed by an American named C.L
Coffin in 1890. With the introduction of coated stick electrodes in the early
1900s, the process could now be used to produce very strong spot welds, a key
to producing automobile bodies.
With the new technology, Hale & Kilburn produced hundreds of Budd-designed
all-steel passenger cars for the Pullman Company in the early 1900s. The benefits
were similar to that of the all-steel auto body, they were lighter, stronger and
enjoyed the additional benefit of being significantly more fire resistant, a factor
very important to an industry plagued by deadly railway passenger fires.
Business increased to the point that Hale & Kilburn moved to larger quarters
located adjacent to the main Pennsylvania Railroad line at 2700 17th St. and
http://www.coachbuilt.com/bui/b/budd/budd.htm[2013-01-09 11:34:08]
References
www.buddcompany.com
www.pbs.org/wgbh/amex/streamliners/index.html
Edward G. Budd (1870-1946) "Father of the
Streamliners" and The Budd Company - an address
delivered by Edward Budd Jr. to the Newcomen
Society in in January 1950
Pioneer Without Profit – Fortune, February 1937
Paul Nieuwenhuis & Peter Wells - The automotive
Industry and the Environment
Maurice D. Hendry - Budd and his All-Steel Bodies
Helped Revolutionize Auto Manufacturing – The Best
of Old Cars, No.1
Stan Grayson - The All-Steel World of Edward Budd -
Lehigh Ave in 1905. Budd was given a salary increase as well as stock options
that proved useful a number of years later.
Automobile Quarterly, Vol. 16 No. 4
Jeffrey I. Godshall - Ruxton: A Superb Automobile
Within a short time Budd began experimenting with early attempts at shallowThat Never Had A Chance - Automobile Quarterly, Vol.
draw sheet-metal stamping, producing small runs sheet metal panels for the King 8 No. 2
and Paige Co.’s composite automobile bodies.
Lloyd E. Griscom - Edward G. Budd and the Company
In 1909, Emil Nelson, Chief Engineer of the Hupp Motor Car Co. approached Budd He Founded - Antique Automobile, Jan-Feb 1971
looking for help with developing a true all-metal body. In a 1948 address Budd
recalled: "None of the Detroit plants would contract for this body,"
Carsten Knop – An Entrepreneur With A Vision Thyssen Krupp Magazine, #1, 2004
Recent improvements in sheet steel production now made it possible to produce
larger stampings with a uniform thickness, however the compound curves needed Karl S. Zahm -1934-1937 Chrysler/DeSoto Airflow:
for automobile bodies still had to be built from numerous individual stampings
Future Shock - Collectible Automobile, January, 1986
that had to be welded together by hand. However, both Hupp and Budd felt that
the future lay in stamped sheet-steel bodies. Hale & Kilburn began to supply
Don Butler - Adventures in Airflow - Cars and Parts,
Hupp with a number of pressed steel panels and Budd started development of an December 1980
all-steel automobile body.
Joel Prescott - Like an Airplane on Wheels - Car
Deep draw stamping technology had yet to be developed so Budd and Nelson
Collector, July 1993
devised a system where the body’s numerous steel stampings were welded
Gerald Pershbacher - Walter Chrysler Defended the
together by hand and supported by a crude system of angle iron supports that
Airflow in 1935 - Old Cars Weekly, April 22, 2004
held the welded subassemblies together. The disassembled bodies were shipped
by rail to Detroit where they were put back together, painted and trimmed in the
David Duricy - The Airflow Adventures and the Sin of
Hupp factory. The resulting automobile was the 1912 Hupmobile Model 32, the
Intelligence - DeSoto Adventures, Novemberfirst car produced in Detroit with an all-steel production body. In addition to the
December, 1993
Model 32 touring and roadster, an all-metal coupe was offered. Unfortunately
Nelson left Hupmobile later that year and subsequent Model 32s were equipped
David Duricy - An Airflow in Toyota's Future and in
with standard composite bodies.
Peugot's, Too - SIA, October, 1989
Hupmobile was not the first to explore the all-metal body. Both Marmon and
Pierce-Arrow had been building riveted cast aluminum bodies for a number of
years, however the expense and expertise involved made cast aluminum
impractical for a low-to-medium priced automaker like Hupp.
Arch Brown - Chrysler's Magnificent Mistake: 1934
Airflow "CU" - Cars and Parts, August 1992
Bruce R. Thomas - Birth of a Classic: Trifon Special Antique Automobile, September-October 1971
During 1911 Hale & Kilburn was acquired by J.P Morgan for $9 million, and the
existing management was replaced by Morgan administrators who had little to no Ruxton - Time, June 10, 1929
experience in the metal-stamping business. Budd quickly became frustrated and
suffered a nervous breakdown later in the year. After a couple of month’s
Carl Breer - The Birth of Chrysler Corporation and Its
recuperation in Europe, he returned to Philadelphia in early 1912 and resigned.
Engineering Legacy
With $75,000 of his own savings, $15,000 from a friend of the family’s named A.
Robinson McIlvaine and $10,000 from another friend, J.S. Williams, Budd formed
the Edward G. Budd Mfg. Co. on July 22, 1912. The firm was capitalized at
$100,000 with Budd as president and McIlvaine, secretary. An office was leased
in the North American Building at 121 S. Broad St., Philadelphia, and two good
friends of Budd’s from Hale & Kilburn, Joseph Ledwinka and Russell Leidy joined
the firm.
Joseph Lewinka was an Austrian immigrant whom Budd had hired for $18 per
week in 1910s while he was still in charge of Hale & Kilburn. A cousin of the
equally-gifted Hans Ledwinka, the designer of the Tatra, Joseph Ledwinka’s talent
with sheet metal was directly responsible for the eventual success of the firm.
From the teens through the forties, Ledwinka would be awarded hundreds of
patents, many of which produced significant revenues for Budd when they were
licensed to other body builders and automakers. Charles K. Hyde - The Dodge Brothers: The Men, The
Motor Cars, And The Legacy
Vincent Curcio - Chrysler: the Life and Times of an
Automotive Genius
Robert J. Kothe - Budd Company - The Encyclopedia of
American Business History and Biography, The
Automobile Industry 1896-1920
James W. Kerr - Illustrated Treasury of Budd Railway
Passenger Cars
John R. Velliky & Jean Maddern-Pitrone - Dodge
Brothers/Budd Co. Historical Photo Album
L. J. K Setright - The designers: Great automobiles
Their first product would be an all-metal truck body for a Philadelphia coal
and the men who made them
distributor. Additional investors materialized and by the end of 1912 the firm was
recapitalized at 200,000 and they moved to more spacious quarters at the corner Extended Auto Warranties WarrantyDirect.com
of I St. and Ontario St., a couple of blocks south of the main line of the
Are you paying too much? Make sure your auto
Pennsylvania Railroad. They purchased their first sheet-metal press, and as it
warranty covers your entire vehicle.
didn’t fit inside their building, a circus tent was erected to house it next door.
Budd’s efforts at building the all-steel body progressed slowly as the each set of
dies required hours of work before a fault-free stamping emerged from the giant
press. Until jigs were developed, welding was also tedious work and Budd’s
workmen sometimes spent hours straightening joined together panels that had
been severely warped during the process. Edward G. Budd had previously
experimented with various types of welding techniques with Hale & Kilburn’s
Morris Lachman. Arc welding proved to be the most suitable for Budd’s needs
and their director of welding developments, J.W. Meadowcraft, perfected the
process after many years of research and experimentation.
One of the giants of Detroit, Charles W. Nash, also felt that the all-metal body
would eventually rule supreme and he and Budd had discussed the matter earlier
that year. At the time Nash was head of Buick and a few months later he became
president of General Motors. At the end of 1912, he ordered a sample metal body
for Buick, which was followed by a $300,000 order from Oakland for 2,000 metal touring car bodies. Another early supporter of Budd was John North Willys, the
super salesman from Canandaigua, New York. His Willys-Overland company had
recently purchased the Garford Truck Co. and announced a new 6-cylinder
automobile which would feature a Budd-built all-steel body. He placed a $500,000
order for 2,500 touring car bodies with the fledgling firm from Philadelphia,
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In 1913 the former Detroit factory of the Grabowski Wagon Co. was purchased at Pictures Continued
prompting Budd to look for some property in Detroit that could be outfitted to
produce the large number of bodies on order.
auction and within a few weeks it was turning out finished bodies for Oakland
that had been shipped there from Philadelphia to be painted and upholstered.
Things look bright until Garford filed for bankruptcy a few months later. Oakland
experienced a slowdown as well and Budd was forced to sell the Detroit property
in order to avoid bankruptcy. John North Willys helped Budd meet payroll that
winter with a check for $100,000, and put in a large order for Willys fenders to
help make up for losses incurred by the Garford failure.
A well-connected salesman from Detroit named Hugh Adams joined Budd in 1913
and brought with him some new investors as well as some new contracts. During
the year Budd built truck bodies for Packard and Peerless, fenders for Cadillac,
Franklin, Jeffery and Willys-Overland, and some stamped panels and interior trim
for the Cincinnati Car Co. and the Pullman Mfg. Co. 1913 revenue totaled
$574,000, a big improvement on the $6,000 received the previous year. The following year Budd received another substantial order, 5,000 touring car
bodies for John and Horace Dodge’s new automobile.
The Dodge’s all-metal bodies looked like any other from the outside, but when
the interior panels and seating were removed, the novel all-metal construction
quickly became apparent. A framework of stamped steel braces was attached
using rivets to the outer bodywork, which was welded together in the usual
manner. The body sides were attached to the metal floor, forming a one–piece
all-metal structure to which the doors and seats were attached.
Finishing an all-metal body was a much less time-consuming process that the
process required for a composite (metal over wood) body. Once the exterior
metalwork was sanded smooth, the primer and enamel color coats were applied
and then baked at 450°F for 1-2 hours in a large oven. The entire process took
less than a day - a noticeable improvement over the many weeks required to
sand, prime, paint, varnish and dry a composite body.
Although “in-the-white” all-metal bodies were comparably priced to a composite
body of the same type, a manufacturer could save a substantial amount of time
and money during the painting process, a fact well known to the Dodge Brothers.
Once painted and trimmed, the structure was bolted on the chassis in the usual
manner.
The Jan-Feb, 1971 issue of Antique Automobile includes a letter that Budd sent to
the Dodge Brothers’ concerning their initial order:
"We are today wiring Mr. Dodge our price on the instrument board.
This includes forming, piercing, fitting goggle-box, fitting the door
and lock, and steering post bracket. This price looks a little heavy but
this is due to the expense of the goggle-box. In answer to your
inquiry about the tacking strips on the roadsters, we do furnish
tacking strips on the roadsters and touring cars. We will arrange to
get the windshield supporting brackets in the proper place. By trim
strips we mean garnish rails. "A letter from Mr. Dodge goes over the question of widening the seat
of the roadster. This will add to the cost of the roadster as it will be
necessary to make a new set of shroud dies which as you know cost
about $2,000. Roadsters are ordinarily bought by people who are
going to ride alone or with one other person. If a man has his girl
with him it is not comfortable to .be so far apart as the wide seat
puts them. We are measuring up our seat cushion and it will be
about 46"; Mr. Dodge is asking for 49".
"August 24, 1914 Edward G. Budd" As predicted, the Dodge was an immediate success, and an order for 50,000 allsteel bodies was placed in 1915. Budd’s sales director Hugh Adams had been
busy as well, bringing in additional orders for fenders and sheet-metal stampings
from Buick, Reo and Ford. Employment totaled 800, revenue for the year
exceeded $3.5 million and shareholders received a 100% dividend.
Budd’s existing Philadelphia facility could not handle the additional workload and
a factory was leased at 25th and Hunting Park Ave. By the time the new plant
was fully up and running in 1916, Budd employed over 2,000.
On June 17, 1914, Joseph Lewinka filed a very important patent that was
assigned to Budd, US Patent No.1,143,635. Granted a year later, on June 22,
1915, it contains design and construction details for a welded all-steel touring-car
body. It would prove Budd’s most valuable patent, and in the coming years
brought in millions of dollars of work to the Philadelphia manufacturer. The
patent was frequently infringed upon, however, negotiations with the offending
parties usually resulted in a large contract for Budd and the dropping of
threatened legal action. However, there was one notable exception. In the late
teens, the C.R. Wilson Co. of Detroit – a predecessor to the Murray Corp. - had
mysteriously obtained Budd plans for bodies, dies and welding jigs. Budd
successfully sued the Detroit body builder for theft, conspiracy and unfair
competition.
With John North Willys as a principal investor, the Budd Wheel Corp. was formed
in 1916 to produce wire wheels for the auto industry. Although Willys-Overland
was their initial customer, by the Armistice, Bud Wheel was producing wheels for
Dodge, Ford, Jordan, Studebaker and Wills Ste. Claire. During the War Budd
acquired a license from Michelin to produce disc wheels and they soon became
popular with commercial vehicle manufacturers.
Early automotive customers for the disc wheel were Jordan and Dodge Brothers existing pictures of General Pershing’s Dodge staff car show its Michelin-style
Budd disc steel wheels. Willys sold his million dollar share in Budd Wheel to
Edward G. Budd in 1921 and it was reorganized as the Budd Wheel Co.
Hupmobile’s Emil Nelson joined Budd in 1923 and along with Budd engineer C.L.
Eksergian introduced significant improvements in the Michelin design, creating a
much stronger wheel and replacing the troublesome original brass nut with a
steel replacement. Budd had apparently recovered from his first Detroit factory,
and in 1925 moved all of Budd Wheel Co.’s operations to a plant on Charlevoix
Ave. in Detroit. Emil Nelson left Budd in 1927 to work for the Motor Wheel Co., a
Lansing, Michigan manufacturer who built the British Rudge-Whitworth wire wheel
under license.
Although a few of the luxury automobile makers and custom body firms were
building totally enclosed cars in the late teens, the style had yet to be introduced
in a popular-priced automobile. If you owned a Ford Model T, Dodge, Willys or
Chevrolet touring, the closest thing available were the one-piece pillar-less
“California Tops” offered by aftermarket manufacturers. Budd changed all that in
1916, when they introduced their pillar-less hard-top on the Dodge Brothers
chassis. Like the aftermarket California tops, Budd’s all metal hard-top had a
fixed top and rear quarters with optional side curtains that would shield the
inhabitants from inclement weather, but when removed allowed the air to freely
circulate during fair weather.
The following year they introduced their first all-steel sedan, again for the Dodge
Brothers. Unfortunately it wouldn’t enter into full production until 1919 as the war
effort tied up large portions of the Budd factory. Three years later in 1922,
Budd’s first all-steel coupe was introduced, again on the Dodge chassis.
The deteriorating situation in Europe brought Budd contracts for Liberty Truck
bodies as well as stamped-steel helmets and bomb casings. Years later, Budd
confided to an interviewer, "We don't like war or war work" however Budd
answered the call whenever the government beckoned, and was a major supplier
to the Allies during both World Wars.
In the latter half of 1917, Dodge introduced a series of commercial delivery cars
with bodies made by both Budd and the H.H Babcock Co of Watertown, New
York. By 1918, the Dodge Brothers commercial chassis was successfully
competing against the Model TT Ford in the commercial vehicle arena, and was
also available as a cowl and chassis for use by outside body builders. In February
of 1918, Budd shipped its 200,000th Dodge body to Detroit.
An outgrowth of Budd’s growing wheel business was a brief foray into four-wheel
brakes. Ledwinka had started working on the project starting in the late teens,
and by 1921 had successfully demonstrated it on some Dodge and Rickenbacker
chassis. However, Budd’s directors feared that if Budd ventured into the brake
business, Bendix, the dominant US brake manufacturer, would retaliate by
competing against Budd in the wheel business, so the project was scrapped in
1925. However, Budd did go on to manufacture stamped-steel and cast-iron
brake drums for many years and was one of the first firms to offer disc brakes
for heavy duty trucks.
Another one of Budd’s valuable employees was a former racecar driver named
William J. Muller who was hired in 1920 to work for development engineer Earl
James Wilson (aka Colonel) Ragsdale. During his many years at Budd, Muller
served as an engineer, test driver, troubleshooter, talent scout, automobile
designer and even Edward G. Budd’s part-time chauffeur. In 1926 Muller,
Ragsdale and Joseph Lewinka helped design the front-wheel-drive Budd prototype
that would eventually become the Ruxton.
The twenties brought with them a series of changes to Budd’s supply of steel and
to how the finished products were delivered. The steel manufacturers had slowly
increased both the quality and the width of sheet steel allowing Budd to slowly
introduce larger and larger stampings. Ledwinka contributed to their efforts by
building a giant sheet steel welder that could produce finished sheets 140” long,
making it possible to produce the entire side of a four-door sedan, complete with
door openings, using a single stamping. The stamping of sedan doors with
integral window frames was now commonplace, speeding up the once time
consuming process of hanging and aligning doors to a matter of minutes. Budd
introduced 2-piece doors and body panels built from an inner and outer stamping
as well as early blanket and sprayed-on insulation that helped to reduce the
drumming experienced with early steel roofs.
Budd’s Philadelphia plant was enlarged in 1925 and once again in 1926 to house
new multi-story presses that were needed to produce the larger stampings. By
1928 Ledwinka had successfully implemented his “monopiece” auto body - first
seen on the Dodge Brothers Victory Six - built using five subassemblies consisting
of a cowl, 2 sides, a roof and a rear end. By substituting rounded corners on
windows and door openings, a much stronger body was made possible.
Ledwinka’s developments contributed not only to a car’s appearance, but made it
safer as well.
It was a common practice in the industry to deliver “bodies in the white” to the
various auto manufacturers, which would be painted and trimmed in their own
respective factories. Early on Budd sometimes supplied bodies that were already
painted and upholstered, and even operated a plant in Detroit for a couple of
years that specialized in painting and trimming. However with the all-steel body it
was much cheaper to ship them in railroad car packs - knocked-down sub
assemblies consisting of doors, fenders, hoods, body sides, roofs etc. - that could
be stacked inside rail cars and reassembled at a customer’s own plant. The
practice was commonplace from the teens through the sixties and is still used
today.
Budd had larger aspirations than the US market allowed for so in 1919, Budd’s
super salesman Hugh Adams went on a tour of France and England armed with a
promotional film showing all-metal body building operations at Budd’s Philadelphia
plant. He visited many of the industry’s giants; Andre Citroën, Louis Renault,
Herbert Austin, William Morris and Kenneth Crossley. No orders were forthcoming
at the time however the all-metal seed had been planted.
Andre Citroën was the first European auto manufacturer to bite and he personally
toured the Budd plant during 1923. The following year, Budd’s Hugh Adams went
to France to personally supervise the planning of Citroën’s new all-metal body
manufacturing facility. Budd furnished Citroën with engineering assistance as well
as stamping equipment, tools and dies for their new all-metal Model B-10 and B12 bodies. In return, Citroën paid Budd a royalty of $5.00 per body. Over 20,000
bodies were produced under the direction of Budd personnel, including Edward G.
Budd Jr., the founder’s son.
The next year another European automaker, William R. Morris, toured the
Philadelphia Budd facilities, and returned to England with a Budd license.
Investment banker J. Henry Schroder, Morris and Budd built their Pressed Steel
Co. across the street from Morris’s existing assembly plant in Cowley,
Oxfordshire, and once again Hugh Adams and his crew supervised the
installation. The firm’s first all-steel product the Morris Cowley sedan, debuted at
the 1927 Olympia show in London. Although early production was hampered by
poor-quality steel, Pressed Steel became the largest independent producer of allsteel bodies in Great Britain, eventually producing bodies for such diverse brands
as the Morris Mini and Rolls-Royce. Severely effected by the Depression, in 1930
William R. Morris was forced to withdraw from the enterprise. Budd had deep
pockets and was able to survive eventually selling the entire operation to a group
of British investors in 1936, who reorganized it as Pressed Steel Limited.
The process was repeated in Germany when the Ambi-Budd Presse Werke was
set up in 1926. A partnership between Budd and Arthur Mueller’s Ambi Co., a
Berlin engineering firm, Ambi-Budd took over the former Rumpler factory next to
Chrysler’s Berlin-Johannisthal factory. The factories first products were Chrysler
and Nash automobiles built using dies that had been shipped to Germany. AmbiBudd eventually produced sheet metal stampings and complete bodies for nearly
all of Germany’s major automobile manufacturers. They were also instrumental in
developing Germany’s first all-steel automobiles including the Adler Trumpf, Ford
Eifel, and the Opel Olympia, the country’s first chassis-less, all-steel automobile.
Panels were also produced for Adler, Audi, BMW, Daimler-Benz, Ford, Hanomag,
Horch, NSU and Opel. When the Adler Werkes became deeply indebted to AmbiBudd in the mid-thirties, the body builder took over a 25% share in the firm.
Although Ambi-Budd had manufactured some military vehicle bodies starting in
1936, in 1939 it was absorbed by the German government and re-tooled to
produce bodies for German military vehicles including the Volkswagen Type 82
Kübelwagen and Type 128/166 Schwimmwagen.
During the war Allied bombing reduced much of the factory to rubble and
whatever was left was appropriated by the Russians and transported east.
However the Ambi-Budd dies for BMW’s prewar models 321, 326, and 327 were
used after the war to produce the East German BMW/EMW Models 341/346/347,
which remained in production well into the 1950s.
Budd’s all-steel bodies were eventually licensed to manufacturers in France, Italy,
Germany, Austria, Czechoslovakia, Poland, Russia and Sweden. In 1930 Budd
created the Budd International Corp. to consolidate the firm’s numerous
European holdings and to keep track of their international licensees. By the start
of World War II, Budd’s international licensees included Ambi-Budd, Citroën,
FIAT, Carel & Fouché, Peugeot, Piaggio, Pressed Steel, Simca, Volvo and ZIS.
Louis Renault also adopted Budd’s all-metal body on his 1937 Juvaquatre, a car
based on the Ambi-Budd-built Opel Kadett. For many years Renault had pirated
other automakers’ patents with little or no penalties due to lax French patent law.
However, this time Renault had pirated a German automobile, giving both AmbiBudd and Opel the right to sue Renault in the German courts, who were very
protective of inventor’s rights. Additionally, Renault was a major exporter to
Germany, and was hesitant to lose the large German marketplace, and
consequently paid Ambi-Budd back royalties.
Ford became an increasingly important customer for Budd as the twenties
progressed. Budd built most of Ford's new line of factory commercial Model T and
TT bodies that were introduced in 1924. When the new model A was brought out
in 1928, Budd was called upon to provide the factory panel truck bodies for the
Model A and Model AA delivery vans as well as the metal beds for model A Pickup
Trucks. 1928 Budd panel van bodies were available in two lengths, a 57" long
cargo compartment for the short wheelbase model, and a 93" compartment fort
long-wheelbase Model A’s and AA’s.
Budd built the bodies for Ford's new Model A Deluxe Delivery Car introduced in
1930. Although it looked similar to a Tudor Sedan, the Delivery Car featured a
totally different body that featured a slightly higher roof, solid rear quarters and a
large rear cargo door.
A new line of Ford closed cabs were introduced in 1932 on the new model B and
BB chassis, and all were built by Budd. Murray supplied the convertible cab,
which was sold in limited numbers. Budd also supplied Ford with the new 1932
B79 Panel Delivery body. It featured a new arched side panel treatment and a
gently sloping French roof that ended in a visor-less windshield. As the new van
was available in two wheelbases, Budd produced two different bodies, one for the
short 131 1/2" wheelbase chassis and a longer version for the 157" chassis. A
side access door could be ordered on either body at additional cost. Budd became
Ford’s largest supplier of truck bodies, and continued to supply them with bodies
and stampings up until the start of World War II.
Budd’s expertise at welding and deep-draw stamping brought them contracts to
supply Chevrolet with fenders, although they never became a customer for
complete bodies. Budd had gone so far as to build a prototype all-steel Chevrolet
sedan in 1925, but due to pressure from GM brass and Fisher Body it was not
adopted. Although it’s commonly assumed that the Fisher turret-top of 1935 was
an all-steel body, you’ll soon discover that there’s still plenty of wood supports
inside it.
Deep-draw metal stamping was only a theory when Budd started producing
automobile bodies in 1912. Due to pioneering work by Budd’s engineers, and
breakthroughs in sheet steel composition, by 1930 it was a reality. Using huge
multi-story metal presses of between 200 and 1000 tons, a piece of metal could
now be drawn to a previously unheard-of ratio of 7 or 8 to 1, allowing for the
complex grills and fenders that appeared during the decade. In 1926 William J. Muller, Earl James Wilson (aka Colonel) Ragsdale and Joseph
Lewinka all helped design the front-wheel-drive Budd prototype that would
eventually become the Ruxton. Ledwinka was responsible for the low-slung body
and Muller and Colonel Ragsdale designed the chassis and drive train. After a
number of delays the car was finally complete in the fall of 1928.
Featuring a 130” wheelbase, the six-window four-door sedan body was
approximately 10” lower than a contemporary rear-wheel-drive sedan.
Consequently the body rode much lower on the chassis and featured an equally
low hood and grill. Ledwinka’s striking design featured 31” Budd wheels and front
and rear fenders with built-in mud guards as the car was so low that the running
boards were eliminated.
The car cost Budd $35,000 to build and develop, over twice its original 1926
estimate. At the time it was common practice for large production body builders
like Budd to develop prototypes on speculation, hoping the vehicle might be
favorably received and eventually built by one of their clients. The MullerRagsdale-Ledwinka prototype featured a question mark on its radiator badge, just
waiting to be replaced by the logo of an interested manufacturer.
It was not unusual for the company’s directors to get a sneak peak at upcoming
designs and one director by the name of Archie M. Andrews absolutely loved it.
Andrews was a wealthy financier and Wall St. promoter who had amassed a
fortune in real estate and stocks and bonds. In addition to Budd, he was also on
the board of directors of Dictagraph, Trans-Lux and Hupp, the manufacturers of
the Hupmobile. He persuaded Budd’s vice president Hugh Adams to let him take
over the project assuring him that Hupp Motor Car Corp. would be thrilled to
build it.
Unfortunately, Hupp was unwilling to take the risk on a front-wheel drive model,
no matter how attractive it might be. Consequently Andrews organized his own
firm, New Era Motors Inc. to build it, and Muller left Budd to join him. It was
capitalized for $5 million with Andrews as president, Muller, vice-president and a
board filled with two automobile executives, Fred W. Gardner and C. Harold Wills.
Hoping to attract some additional Wall St. investors, Andrews persuaded a
member of the governing board of the New York Stock Exchange, William V.C.
Ruxton to join the board as well. Ruxton was a partner in Spencer, Trask & Co.,
a large New York brokerage house, and Andrews even named the car after
Ruxton, hoping to get some of his millionaire friends and clients to invest in the
enterprise.
At some point William V.C. Ruxton became disillusioned with the project, and he
later denied any involvement with the project, and even filed a suit against
Andrews over the matter. However that occurred after the cars debut at the 1929
New York Automobile Show where it was exhibited as the Ruxton, and the name
stuck. The car was shopped around to many of the era’s mid-sized
manufacturers but none were willing to take a chance on the vehicle. A few
Ruxtons were eventually produced in the Moon Motors plant in St. Louis Missouri,
but its ill-timed introduction by a firm with no manufacturing facilities was just
too much of a hurdle to overcome.
Budd ended up building a couple hundred sedan bodies for the car, although they
were produced in England by their Pressed Steel subsidiary. Cleveland’s BakerRaulang built the Ruxton’s roadster body, Kissel built the phaeton and a handful
of custom bodies were built by Raulang, Holbrook and Locke.
Budd built another front-wheel-drive prototype in 1929 for Andre Citroën. The
earlier front-wheel-drive Ruxton was designed around the standard body on
frame principle. The Citroën was different, it was built using an integral frame
and chassis where its bodywork also served as a stressed portion of the chassis a concept pioneered by Marmon in the teens and Lancia in the twenties that is
popularly known today as unibody or monocoque construction.
John Tjaarda von Sterkenburg was developing a similar concept at much the
same time as was Joseph Ledwinka’s cousin, Hans, at the Czechoslovakian
automaker Tatra. However, Budd’s Citroën was the only one to feature frontwheel-drive. The car entered into production in 1934 as the Citroën Onze Légère
and 7 CV Traction Avant, a car that would remain in production into the late
1950s. Early runs were built by Budd in Philadelphia while the Citroën factory was
being converted to use the new tooling.
Budd helped develop a third revolutionary unit-bodied vehicle in the early thirties.
Chrysler’s engineering trio, Fred Zeder, Owen Skelton, and Carl Breer (aka ZSB or
3 Musketeers), started developing the Airflow after a flock of geese flying in
formation set Carl Breer’s brain in motion. They were determined to make the
vehicle entirely out of steel, and turned to Budd for help in engineering the
“bridge-truss” body-chassis which was made up of stamped structural steel
members welded together to form a cage-like framework to which the outer steel
bodywork was attached. The prototype, called the Trifon Special was completed in
1932 and underwent hundreds of hours of testing. The one-piece curved
windshield found on the Trifon was too expensive to be reproduced on a massive
scale, but was introduced on the top of the line Chrysler Imperial Airflow CW.
The car was not Chrysler’s first all-steel car, however it was their first unit-bodied
car, and included a number of innovations such as cab-forward design of the
passenger compartment, which placed both the front and the rear seat
passengers between the axles, producing a much smoother ride.
Equally important was the Airflow’s use of interchangeable stampings that could
be used on different body styles. The sedan doors were interchangeable – left
front, being the same as right rear – and the long wheelbase Imperial CW used
the wider doors found on the Airflow coupe. Chrysler and Desoto Airflows shared
the same deck panel, bumper pan, roof and floorpan stampings and differed only
in that the Chrysler’s front axle was located 7” inches forward of the Desoto’s
and required a different set of front end stampings. Unfortunately, the use of
interchangeable panels was in its infancy and many Airflows left the factory with
a couple of hundred pounds of lead filler. The 1934-1937 Airflows were not
successful in the marketplace and Chrysler replaced them with the Airstream
which was built using body on frame construction.
The next American unibody car was built by Briggs, not Budd. Based on John
Tjaarda’s Brigg’s Dream Car, the 1937-1941 Lincoln Zephyr featured a far more
sophisticated truss-frame construction and although it was built in much smaller
quantities, was deemed to be a success.
During the 1930s Budd’s largest customer was the Chrysler Corporation, and in
1932 they staged a publicity stunt at Coney Island in which a 5-ton elephant
stood on the roof of an all-steel Budd-built 1931 Chrysler Straight-Eight sedan
while the doors were opened and closed to demonstrate the strength of the allsteel body. Upon examination of the photo, the elephant stood on a speciallyconstructed platform placed on top of the roof, which most certainly could not
have held the weight of the huge beast in its stock configuration.
Another Budd-Chrysler stunt happened a couple of years later. A number of
newsreel cameramen were invited to a demonstration in which a 1933 Airflow
was rolled off a 20’ cliff - sans driver – then promptly overturned and driven
away. A competitor’s composite-bodied sedan attempted to repeat the feat, but
was unable to be driven away as the roof had been squashed like a pancake.
During the early twentieth century, a British metallurgist named Harry Brearley
developed what is now known as stainless steel by mixing a small amount of
nickel into regular steel creating a rust-free product. The version he developed
was unsuited to the metal stamping industry, however Krupp, the German steel
producer, had a useable product ready following World War I. The Allegheny Steel
Co. licensed it in the United States and Budd became enamored with it soon
after.
Following a European visit in 1930, Budd returned to the United States with a
remarkable idea. He hoped to return to the manufacture of all-steel railway cars
using an outer skin made from the new stainless steel. Allegheny and Budd
worked together on the project and discovered that the material had sufficient
elasticity to permit formation by shallow-draw dies and presses. Unfortunately
they encountered one problem, conventional welding techniques destroyed the
material.
In 1932, Budd’s brilliant development engineer, Colonel Ragsdale, was given the
task to come up with a procedure that wouldn’t destroy the new material. Within
a few short months Ragsdale found the answer, by modifying existing arc-welding
equipment to work at a temperature of 2700 degrees F., stainless steel panels
could be fused together without damage. Budd's French-based associate, Michelin,
commissioned a single-car rubber-tired stainless-steel paneled train later that
year and ordered three more during the following months. Dubbed the BuddMichelin "Lafayette," they paved the way for Budd's next stainless-steel clad
train, which would debut in 1934.
Equipped with a diesel-electric drivetrain, the three-car "Zephyr" was the first
stainless steel train in America, weighing no less than a single Pullman Car. It
featured an interior designed by Philadelphia architect Paul Cret and was sold to
the Chicago, Burlington & Quincy Railroad who christened it the Burlington
Pioneer Zephyr. The vehicle launched the streamliner railway craze and within a
couple of years hundreds of Budd’s streamlined cars and locomotives were
coming out of Budd’s Hunting Park plant with names like Rocket, Silver Meteor,
Champion, Mark Twain, Flying Yankee, Super Chief and El Capitan. The train’s
significantly higher speeds sparked Budd’s interest in disc brakes, which were first
applied to the streamliners in the late thirties. Budd’s automotive disc brakes
appeared for the first time on the 1967 Chrysler and Imperial.
“Pioneer Without Profit” shouted an article in the February 1937 issue of Fortune
magazine. The magazine had obtained a copy of the Edward G. Budd Mfg. Co.’s
accounts, which showed a loss of $3.3 million dollars over the previous 11 years
(1924-1935). Budd was furious, however the article was not without its merits,
although it did mislead its readers with the exploitative headline. Budd had lost
over $3.3 million, $4.8 million to be exact - $730,000 in 1931, $1,785,000 in
1932, $886,000 in 1933 and $1,399,000 in 1934. However large profits in the
years immediately preceding the losses brought the total down quite a bit.
To put Budd’s losses in a better perspective, most large American manufacturers
lost money during the same period, and not a single one of them was involved in
redesigning the American passenger train which accounted for most of the losses.
Railcar manufacture and development preoccupied Budd throughout the thirties
and he poured millions of his own money back into the project. Strapped for
cash, Budd even sold their British subsidiary, Pressed Steel, in 1937 for $5
million and secured a number of loans from the Federal Reserve Bank in
Philadelphia.
Despite some stiff competition from Pullman, Budd managed to survive the
decade and between 1938-39 Budd engineer Ted Ulrich created another
evolutionary automobile design, the Nash 600. Ulrich carried on the fine work of
Joseph Ledwinka following the retirement and Ulrich’s name would appear on
Budd’s patents during the late thirties.
Nash’s president George Mason had been interest in unit construction for a
number of years and when it came time to design the next Nash, he turned to
Budd for help. The 1941 Nash 600 weighed 500lbs. less than any of its
competitors and featured true unit construction, with numerous formed box
sections and welded inner and outer stampings throughout. Ulrich followed the
600 project over to Nash where he directed its final development, remaining as
their chief body engineer through the 1950s.
When both train and automobile production ground to a halt at the end of 1941,
Budd’s 20,000 employees started stamping out bomb and artillery shells as well
as the cargo and reconnaissance bodies that were fitted to WC-series Dodge light
trucks. They also produced the stainless steel twin-engined RB-1 Conestoga cargo
planes for the US Navy as well as numerous other The Conestogas remained
popular after the war and were the first planes selected for use by world’s first
private air freight company, the Flying Tiger Line.
Although Budd expressed his displeasure at engaging in “war work”, it created a
$19 million balance in their bank account, enabling the firm to relocate all of its
railroad operations to a new plant in Bustleton, Pennsylvania, leaving
Philadelphia’s Hunting Park exclusively for their automotive activities. Following the war Budd returned to automobile manufacturing and helped Hudson
with the development of the 1948 Hudson Commodore, another evolutionary
vehicle built using integral frame and chassis. Hudson spent $16 million to re-tool
for the vehicle, and unlike most of the other pre-war unibodied cars built by
Budd, the Hudson was a success. Hudson advertised that its wide footprint, low
center of gravity, 15” tires and “Monobilt” construction contributed to the
Commodores excellent handling. The floor of the passenger compartment was
also located a number of inches below the height of the door sills, creating the
nickname “Stepdown” to describe the process of getting in an out of the vehicle.
Budd also built the bodies for the Virgil M. Exner-designed 1947 Studebaker,
another memorable postwar automobile, although it featured a normal body on
frame design.
Edward G. Budd passed away on November 30, 1946 in Germantown,
Pennsylvania, and was succeed by his son, Edward G. Budd Jr., as president.
Concurrent with the change in leadership, the firm’s two American subsidiaries,
the Budd Wheel Co. and Edward G. Budd Mfg Co., were merged into a single
entity, the Budd Co.
Business with Ford continued to be strong after the war and in 1950 a new
automotive stamping plant was built a few miles southeast of Detroit in Gary,
Indiana. A further addition was erected at Hunting Park in 1952, and by the end
of the decade a plant had been built in downtown Detroit as well.
Although the bulk of their automotive business consisted of supplying stamping
and sub assemblies, Budd also supplied “bodies in the white” for special projects
such as Ford’s 1955-57 Thunderbird which were built at Budd’s Mack Ave. plant
in Detroit, then trucked 12 miles west for painting and final assembly at Ford’s
Dearborn facility. Budd even supplied Ford with station wagon bodies “in the
white” for their popular Ford’s Taurus.
Budd continued to build an occasional speculative prototype well into the 1960s.
They built a mid-sized sports convertible for American Motors in 1963 called the
XR-400 that accurately predicted the look and wheelbase of the 1964 ½
Mustang. Unfortunately for them, AMC rejected the car.
Under Edward Budd, Jr., the reorganized Budd Co. began paying its first regular
dividends in over sixteen years. He retired as chairman of the board in 1967 and
died four years later, ending the family’s 55-year management of the firm they
founded.
An outgrowth of Budd’s extensive railroad manufacturing experience was the
short-lived Budd Trailer which first appeared in the 1960s. Built of aluminum or
stainless steel, Budd’s truck trailers were popular for a number of years, but fell
from favor in the early 1980s.
In 1978, The Budd Company was acquired by Thyssen AG of Germany and began
to withdraw from non-automotive businesses, refocusing on their core automotive
businesses. The 1999 merger of Thyssen AG and Krupp AG produced Thyssen
Krupp Automotive AG, one of the largest automotive suppliers in the world with
revenues approaching $6 billion annually. Budd currently operates 39 facilities in
North America, employing approximately 13,000 people. They design and
manufacture products using a variety of materials, including several grades of
steel, sheet molded composites (SMC), aluminum, graphite, ductile and gray iron
producing products found on more than 100 current model vehicles sold in North
America, with annual revenues exceeding $2.5 billion.
In 1985, 40 years after his death, Edward G. Budd, the "father of the stainless-
steel streamliner," was inducted into Dearborn, Michigan's Automotive Hall of
Fame.
Today, when you mention the word Budd, the 10-hole, stud-piloted disc wheel
found on medium to heavy duty trucks is what comes to mind. Of those who
recognize the name, a large percentage might remember the thousands of
stainless steel rail cars that once crossed the country, but only a handful will
recognize it as the world’s largest and oldest independent producer of automobile
bodies.
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