top tips from jonathan antin

TOP TIPS FROM JONATHAN ANTIN
What’s in today is out tomorrow. Nowhere is that more evident than
in the salon industry. That’s why celebrity stylist Jonathan Antin takes
the time he needs to plan for tomorrow’s success at the beginning
of every venture. At his newest salon, Jonathan & George, Antin and
partner Amanda George are using the salon’s first year of business to
lay the groundwork for long-term growth. Here Antin shares some of
his secret formula for success.
Hire Experts
To stand out from the crowd, hire the best in the industry – what I like
to call “complete stylists”. At Jonathan & George, our stylists are
experts in their individual fields – colourists color, cutters cut – and
they work together to create perfect hair.
Do you have the best people on staff?
Keep this philosophy in mind: if they’re not the best, they’re gone.
Create Beautiful Surroundings
The perfect salon experience combines perfect hair with perfect
surroundings. At Jonathan & George I don’t leave anything to
chance. Clean and luxurious is the goal. Cutting and color stations
are separated to provide a more streamlined environment and clients
have the option to relax in the salon’s luxurious interior spaces, or
outside in a private, French-inspired café setting.
How often do you sweep the floors?
Every detail matters: from cleanliness and lighting to color scheme
and seating options.
Focus on Your Clients
Salons operate on a “right here, right now” timetable, but keeping
an eye on your clients’ future experience is crucial for success. I
so I can spot even the most subtle opportunities to delight, like
offering complimentary treatments and take-home products to my
most loyal clients.
How well do you know your clients?
Personal touch is everything: offer treats to your loyal clients and send
reminders to those you haven’t seen in a while.
Simplify the Business Side
Like many salon owners, I am always on the go. I need a business
management system that can keep up with my busy lifestyle and help
me manage my salon remotely. MINDBODY Salon Software helps
me manage every administrative task at Jonathan & George online –
inventory, scheduling, reports, payroll, and more. And I can do it from
anywhere on any device: computer, tablet or smartphone.
It’s no surprise that Jonathan Antin and Amanda George have big
plans for Jonathan & George: additional salons and a new product
line. They’ve laid the groundwork to create perfect hair for many years
to come by investing in the perfect staff, the perfect environment, the
perfect client experience, and the perfect salon management system
for their busy lifestyles.
To learn first-hand how MINDBODY can position your salon
for success, schedule a guided tour today.
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877.755.4279 | MINDBODYONLINE.COM/SALON