NOTRE DAME - ND ClubHub

Transcription

NOTRE DAME - ND ClubHub
NOTRE
DA ME
CLUB
Notre Dame Club Visual Identity Guide
LOGO GUIDELINES
Notre Dame club logos have
been developed to be used
as the principal “identifier”
of all clubs and classes. If
used properly, they will
represent your group in a
clear and consistent manner
and promote better recognition
and awareness of your group.
We encourage you to use
these logos on all
communications and
promotions including printed
materials, websites/emails,
signage/banners, promotional
items, and apparel.
For your convenience, we
have provided the logos in
several different formats.
Your club's logo files are
located in the club leader's
google drive folder. Use
these as provided; do not
alter the type, color, or
shape in any way.
EPS FILES
EPS files can be used for any print or digital branding and sized to fit any
necessary dimensions without losing any clarity or sharpness
Two Color
Navy
The logos were designed in two color.
PMS 289 Blue and PMS 117 Gold.
This is the way the logo should also
appear when used in 4-color.
When using the logo in one color,
that color should be blue, PMS 289.
CLUB
CLUB
Black
White
A solid black logo can be used for
newsprint or any application where
black is the only color option.
A solid white logo, or reversed
logo, can be used against dark
backgrounds.
CLUB
SIZING
The interlocking ND
should never be less than
1/2" in height.
COLOR
The primary colors are ND
Navy Blue (PMS 289, C98
M84 Y46 K51) and ND Gold
(PMS 117, C22 M39
Y100 K2). The recommended
navy thread color for
embroidery is Madeira
1243, RA 2303, or
GS/SULKY 505. The
recommended gold thread
color is 14kt Gold 2586.
GIFS, JPGS, & PNGS
Club.GIF
Club.JPG
This logo is to be added to your
Club website, also try using it for
your Facebook Profile picture.
This logo can be added to small
print media and used on the
web/email as a small image or
social media profile picture.
CLUB
Club.PNG
PNG files can be used throughout
the web and in PowerPoint
presentations. This logo has a
transparent background.
CLUB
UNIVERSITY TRADEMARKS
In addition to the Notre Dame club logos, groups
may use the following official University
trademarks: the interlocking ND; the Leprechaun;
the Dome; and the Shamrock. These trademarks
can be used in the design of apparel or other
promotional items for events such as game
watches, student send-offs and special outings.
Please contact Kiran Mistry at [email protected] if
you like a file of one of these marks.
All items and communications using University
trademarks must be submitted to the Alumni
Association Marketing Department and Notre
Dame Licensing for review and approval prior to
use. Please email designs to Anne Faherty at
[email protected]. When using any graphics from
the University, be sure that the registration mark
or trademark is visible. These marks should never
be altered in any way.
UNIVERSITY & CAMPUS PHOTOS
A variety of low resolution University and campus
images are available for club websites at no
charge and can be found in the ClubHub image
gallery. Images for print production are available
for purchase at photos.nd.edu. Prices will vary with
sizes.
ND LICENSING DEPARTMENT
Notre Dame is committed to conducting business
affairs in a socially responsible manner. Notre
Dame has adopted a code of conduct for its
licensees, developing the Freedom of Association
Policy, which excludes branded goods from certain
countries, the most significant one of which is
China. It is therefore imperative that ND clubs,
classes, and groups use a licensed Notre Dame
vendor when producing anything with a
University mark or logo including club, class, or
group logos. For more details and to view a list of
licensed vendors, visit licensing.nd.edu. A list is
also available at the ClubHub web site.
The Notre Dame Club & Class Shop offers a
convenient, fast and cost-effective way for ND
clubs to obtain logo merchandise and promotional
items. The online shop can be accessed via the
ClubHub website.
CONTACT INFORMATION
If you have any questions about your club logo
files, please contact Kiran Mistry, Administrative
Assistant, [email protected], (574) 631-9224
For questions regarding licensing, images, and
approval of designs using University trademarks:
Contact Anne Faherty, Affinity Marketing Program
Director, [email protected], (574) 631-4147
RESOURCES
The following marketing and merchandise
resources can be found on the ClubHub web site:
ND Club & Class Shop
ND Club & Class Stationery Program
ND Licensed Vendor List