info - Kelsey Media

PERFORMANCE MOTORING
2015 MEDIA INFORMATION
Britain’s largest performance motoring portfolio
Print, web, digital, social media and event platforms which offer
comprehensive multimedia marketing solutions
AUDIENCE
DEMOGRAPHIC
AND STATISTICS
Overall reach: 5.5 million
Print, web, digital, social media and events
• 97% male audience
• Average age of 33
• Average income: £47,000
• 40% AB, 35% C1 and 25% C2
• 9 8% trust the advice and recommendations
made by our editorial teams
• 76% own three or more cars
• 81% spend over £4,000 per annum on
modifying and maintaining their vehicles
BEAMING
LOTUS
‘SIXTIES
MINI RACER
Le Mans engine
& carbon body!
PROJECT
MANTA
A real racing
survivor resurrected…
Our Manta A work
commences…
modified classics
PRINT
Rampant
AUDIENCE: 176,000
Our enthusiast-based readers pour over each and every printed page and truly value
the information and guidance provided by the editorial teams. Many collect their
editions in binders and refer back to articles of interest for many years to come.
Each title is also available in digital format and can be downloaded from the Apple
iTunes Store; providing the added opportunity of embedding website links, video
content and supplements.
Massive double-sided poster!
www.classicfordmag.co.uk
140
S!
Ge
PA
with
Packed
July 2014
l ey
k iN
mc
oN
’S Warrior
mk
2
Nutt
er!
Sim
finest
Europe’s s
Ford
230 bhp normally
aspirated Cossie
YB inside!
der
Bays Of Thun
cosworth
mk1 escort
Six Fords with
ch the looks!
the power to mat
cApri v8
project
superchArged
zetec fiestA
lotus cortinA
ow
hot crossfl
AngliA 105e
july 2014 • 213
g prefectS
rS turboS + tuNiN
InsIde: DatapoSt + carS aND partS for Sale
+ ZoDiac mk4 eState
tech
Lsd
Know-How
PRINTED IN THE
UK
£4.45
• Modern MINI: Circulation: 20,000
• Fast Ford: Circulation: 20,000
• 4x4: Circulation: 16,000
• Total Vauxhall: Circulation: 15,000
Print Rates
FEBRUARY 2015 Issue 80 £4.40
PLUS: MITSUBISHI LANCER TURBO • NEW FEATURE: SCRAPPAGE SCENE • SERIES
MCRAE IMPREZA PROJECT • FORD SIERRA XR4X4 PROJECT • LOCK UP: CRAZYQUIFFS
www.retrocarsmag.com
THames
300e
mK2
Granada
Pinto’d
perfection
Be an expert
on big saloons
THE NO.1 NEW MINI MAGAZINE
E
Monster!
MINI CHALLENG
BLUEPRINT FOR E S275:
THE
JCW? WE FIND OUTF56
N
Non-stop
t mods
d k
keep
this R53 Cooper
on its toes
www.facebook.com/RetroCarsMagazine
@RetroCarsMag
European Finals
The Continent's heaviest hitters
IT'S ONE HELLUVA RIDE
Hano-what?
Never mind, Dave Rothwell's
done it again
Drag news:
Street Eliminator
2014 round-up
Allard Dragon
remembered
Hot diggety dog
It's a 632ci,
1,320bhp
builder's van!
buYiNG
modern
Plate-types, ATBs &
viscous: it’s all inside
homebuilt
• Fast Car: Circulation: 35,000
• Retro Cars: Circulation: 23,000
• Classic Ford: Circulation: 25,000
• Custom Car: Circulation: 22,000
North American
VR6-powered
Caddy
DECEMBER 2014 £4.25
Free
MODDER
GUIDE TO S’
THE
TRIUMPH
SPITFIRE
RABBIT
DISPLAY
COST PER THOUSAND *
Double page spread
Whole page
Half page
Quarter page
£45 (£990 per mag)
£25 (£550 per mag)
£13 (£286 per mag)
£7 (£154 per mag)
MASSIVE SHOW
REPORT: PART 1!
T ULTIM
H E ATE
UK’S
RS200
NUMBER
GUIDE G
FORD RACIN
PUMA
ONE
FORD
TUNING
REBORN
MAGAZINE
MODERN-DAY
VERSION OF THE
GROUP B LEGEND!
COVER POSITIONS
TRACK-READY
COOPER S: RETRO/
MODERN CONVERT
PLUS:
NOVEMBER–DECEMBER
2014 | £4.40
DRIVING ISSUE: ADVICE, COURSES, GREENLANING,
ANING, TR
TRIPS
RIPS
www.4x4i.com
MAGAZINE
The original Off-road and 4 Wheel Drive magazine
December 2014 £4.40
JEEP JUNIOR
Off-road in the
highly capable
new Renegade
Eighth page
Sixteenth page
3x RS
GREATS!
CONCOURS COSSIE
Super-clean 500bhp Saph
RACE READY
Focus
takes on
Time Attack!
FAF349.cover.indd 1
£4 (£88 per mag)
£3 (£66 per mag)
*CPM rates are based on campaigns across all eight publications i.e. the full audience of 176,000. Separate
rate cards are available for individual brands.
28/08/2014 13:51
443BHP
ASTRA
CONCOURS
CORSA
DETAILED TO
DEATH 1.2
BIG POWER
BRUISER
NOVEMBER 2014
ISSUE 168 £4.45
NOVA
LOAD
OLD SCHOOL COOL
CARB-FED XE
BEAST!
Series reductions: 3 inserts: 5%, 6 inserts: 10%, 12 inserts: 20%
Agency commission: 10% commission available to PPA recognised agencies only
VAT: All rates quoted are subject to standard rate VAT
EXCLUSIVE!
Driving to Iceland
WORKSHOP
Toyota survival guide
PRINTED IN THE UK
4x4 December 2014 £4.40
MARCH
2013
DECEMBER
2014
Grab a Land Cruiser
ADVENTURE
£4.45
INSIDE
WE TEST THE NEW BFGOODRICH
ALL TERRAIN TYRE – in Baja Mexico!
BUYING GUIDE
PLUS!
INSANE VX220
OPEL TREFFEN PT2
OULTON PARK
CLASSIC RACING
FORGE ACTION DAY
AND LOADS MORE…
PULL
OUT
POSTER
NOVEMBER 2014
JEEP RENEGADE DRIVEN: OFF-ROAD DRIVING ISSUE
LESSER
SUVs
BEWARE!
CLASSIFIED
360bhp road weapon
£4.50
WHAT TO LOOK FOR WITH OUR BUYING GUIDE
AWESOME ESCOS
PRINTED IN THE UK
COUNTRYMAN AND PACEMAN
£30 (£660 per mag)
£28 (616 per mag)
£30 (£660 per mag)
OCTOBER 2014 / 349
➤ The Clubvan: curio or collectable?
➤ Lohen go to work on the Countryman
➤ Hands on: replacing control arm bushes
Inside front cover
Inside back cover
Outside back cover
TOV168.cover.indd 1
TECH
B204 TECH
Discover all you
need to know about
a Saab conversion
SAAB
POWER!
Swedish swap trio
10/10/2014 12:21
WEB, DIGITAL AND SOCIAL MEDIA
Unique website users: 411,000 E-database list volume: 100,000 Social media followers: 4.5 million
Kelsey’s performance motoring content is everywhere – in print, online, on mobile
devices, and in social media. Our audience live digitally plugged-in lives, and we
go where they go.
Our dedicated digital marketing team are able to offer bespoke content-led
solutions that meet specific client objectives. Utilising all of our platforms
and editorial expertise – users are effectively engaged at every opportunity.
Campaigns are project managed and monitored throughout to ensure that results
are maximised.
Send an e-newsletter to our digital database of over
100,000 subscribers – ideal for product launches,
competitions and events! Website links and video
content can be included to increase engagement.
Digital Rates
WEB SPECIFICATIONS (411,000 UNIQUE VISITORS)
COST PER THOUSAND
Web leaderboard
£10 + VAT
Web MPU
£12 + VAT
Web button
£8 + VAT
Web wallpaper
£20 + VAT
Advertorial (full page)
£40 + VAT
Advertorial plus vid (full page)
£60 + VAT
DIGITAL MAILING LIST (100,000 SUBSCRIBERS)
COST PER THOUSAND
E-database hire (plus free of charge in-house design)
From £70 + VAT
SOCIAL MEDIA (4.5 MILLION FOLLOWERS)
ONE OFF COST
A single post or share
£250 + VAT
Seven posts in one week (competition or similar)
£1,000 + VAT
Target our 4.5 million social media followers with competitions, surveys and product branding initiatives!
EVENTS
Combined reach: 400,000
Britain’s largest collection of performance motoring events offers unrivalled marketing opportunities, whether you are a sole trader who is looking for a small stand from
which to sell products, or a world-renowned brand that would like to gain mass exposure through sponsorship, we have tried and tested solutions to suit all.
Each event also has a dedicated website, digital database and social media pages which are able to provide year-round exposure.
JAPFEST
Castle Combe Circuit
Saturday 16th May 2015
Attendance: 16,000
Now firmly established as Europe’s biggest Japanese car
show, Japfest is the premier event for the serious enthusiast.
Experience non-stop high-speed performance Japanese track
action including; spectacular drifting displays, a huge retail village
and over 3,500 of Europe’s best Japanese cars on display.
CLASSIC FORD SHOW
Santa Pod Raceway
Sunday 31st May 2015
Attendance: 12,000
Britain’s premier classic Ford event for dedicated enthusiasts
passionate about restoring, maintaining, tuning and driving.
Expect a whole day of Ford only RWYB on the famous Santa Pod
drag strip, toe curling stunts from the best in the business plus
thousands of Britain’s best club cars on display.
PV SHOW
Santa Pod Raceway
Sunday 7th June 2015
Attendance: 10,000
The Performance Vauxhall Show is Britain’s biggest show celebrating
everything that surrounds the Vauxhall marque. Featuring tyresmoking action on the Santa Pod drag strip, over 1,600 of Europe’s
finest Vauxhalls on display and a full day of live action.
MINI LIVE (NEW LAUNCH)
Rockingham Motor Speedway
Sunday 5th July 2015
Estimated attendance: 3,000
FORD FAIR
them to their limits! Not forgetting a diverse range of Japanese
cars on display - from pristine classics to modified show cars,
track day cars and rare imports.
TRAX
Silverstone Circuit
Sunday 2nd August 2015
Attendance: 17,000
No other single marque show dominates the market place like
Ford Fair - it’s the biggest of its kind in Europe! With over 3,600
cars packed into every available inch of Silverstone - everything
from immaculate restored classics to the very latest performance
and modified motors. This year will be its 30th anniversary so
expect the show to be the biggest and best yet.
Silverstone Circuit
Sunday 6th September 2015
Attendance: 16,000
TRAX is the ultimate performance car event; bringing together
over 3,500 of the finest club cars from all marques, the biggest
automotive brands, the most engaging experiences and non-stop
track action on the Silverstone Circuit. The quality and variety
on display is unrivalled, so expect an incredible turnout featuring
everything from striped out track weapons to the very latest
performance and tuned motors.
RETRO CARS LIVE (NEW LAUNCH)
FORD FEST (NEW LAUNCH)
Rockingham Motor Speedway
9th August 2015
Estimated attendance: 3,000
JAPFEST 2
Castle Combe Circuit
Sunday 16th August 2015
Attendance: 5,000
Japfest 2 is the ultimate high performance experience. With a mix
of thrilling track action and adrenaline pumping drifting displays
and rides; this show is all about getting inside the cars and taking
Santa Pod Raceway
Friday 13th September 2015
Estimated attendance: 4,500
Please contact us for trade stand rates and example
sponsorship packages.
PRINT ARTWORK DEADLINES AND ON SALE DATES
FAST CAR
Issue
April 2015
Spring 2015 May 2015
June 2015
July 2015
August
2015
September
2015
October
2015
November
2015
December
2015
January
2016
February
2016
Copy
Deadline
January
22nd
February
19th
March 19th
April 16th
May 14th
June 11th
July 9th
August 6th
September
3rd
October 1st
October
29th
November
26th
April 3rd
May 1st
May 29th
June 26th
July 24th
August
21st
September
18th
October
16th
November
13th
December
11th
On sale date February 6th March 6th
RETRO CARS
Issue
March 2015
April 2015
May 2015
June 2015
July 2015
August
2015
September
2015
October
2015
November
2015
December
2015
Copy
Deadline
February 6th
March 6th
April 1st
May 1st
June 5th
July 3rd
August 7th
September
4th
October 2nd
November 6th December 4th
April 17th
May 15th
June 19th
July 17th
August 21st
September
18th
October 16th
November
20th
On sale date February 20th March 20th
January 2016
December
18th
CLASSIC FORD
Issue
March 2015
April 2015
May 2015
June 2015
July 2015
Summer
2015
August
2015
September
2015
October
2015
November
2015
December
2015
January
2016
Copy
Deadline
January
15th
February
12th
March 12th
April 9th
May 7th
June 4th
July 2nd
July 30th
August
27th
September
24th
October
22nd
November
19th
On sale date
January
30th
February
27th
March 27th
April 24th
May 22nd
June 19th
July 17th
August
14th
September
11th
October 9th
November
6th
December
4th
CUSTOM CAR
Issue
March 2015
April 2015
May 2015
June 2015
Summer
2015
July 2015
August
2015
September
2015
October
2015
November
2015
December
2015
January
2016
Copy
Deadline
January
16th
February
13th
March 13th
April 10th
May 8th
June 5th
July 3rd
July 31st
August
28th
September
25th
October
23rd
November
13th
On sale date
January
30th
February
27th
March 27th
April 24th
May 22nd
June 19th
July 17th
August
14th
September
11th
October 9th
November
6th
December
4th
MODERN MINI
Issue
May/June 2015
Summer 2015
Jul/Aug 2015
September/
October 2015
Autumn 2015
November/
December 2015
January/
February 2016
March/April 2016
Copy Deadline
February 27th
April 17th
May 29th
July 10th
August 21st
October 9th
November 27th
January 22nd
On sale date
March 13th
May 1st
June 12th
July 24th
September 4th
October 23rd
December 11th
February 5th
FAST FORD
Issue
March 2015
April 2015
May 2015
Copy
Deadline
January 15th February 12th March 12th
On sale date January 30th February 27th March 27th
June 2015
July 2015
August
2015
Summer
2015
September
2015
October
2015
November
2015
December
2015
January 2016
April 9th
May 7th
June 4th
July 2nd
July 30th
August
27th
September
24th
October
22nd
November
19th
April 24th
May 22nd
June 19th
July 17th
August 14th
September
11th
October 9th
November
6th
December
4th
4X4
Issue
March 2015
April 2015
May 2015
June 2015
July 2015
August
2015
September
2015
October
2015
November
2015
December
2015
January
2016
February
2016
Copy
Deadline
January
22nd
February
19th
March 18th
April 16th
May 14th
June 11th
July 9th
August 6th
September
3rd
October
1st
October
29th
November
26th
April 2nd
May 1st
May 29th
June 26th
July 24th
August
21st
September
18th
October
16th
November
13th
December
11th
On sale date February 6th March 6th
TOTAL VAUXHALL
Issue
March 2015
April 2015
May 2015
June 2015
July 2015
August
2015
September
2015
October
2015
November
2015
December
2015
January
2016
Copy
Deadline
January
28th
February
25th
March 25th
April 22nd
May 20th
June 17th
July 15th
August
12th
October 7th
November 4th October 7th
On sale date
February
13th
March 13th
April 10th
May 8th
June 5th
July 3rd
July 31st
August
28th
October
23rd
November
20th
December
18th
CONTACT:
Commercial Manager: Jeff Blackmore
Direct line: 01733 353 357 Mobile: 07896 678 130
Email: [email protected]