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0.5(53)_8 0.50(53 f)'W1.Ir~tll.J'Vl1~f11rjlj~1fl Uti ~ LL 'lJI:l'Vl1~fl1 rWWJU1 tJij flflru-i\ LL1.Ir~1l~1flll\~ 1,rtl'W U,j~1 . . d.~ ~ !IJ do n'W Lfl'Mr1 LULfitlrt1.:JVllJr .. and development approach of product made from Ma~a Striped Mix ilTketma \~ ,1 . 'I fish. Case study : .Kesara Bakery Singburi LaKI;:W::;a.u ..~.,J 1 'll,JJllWI , fl1 rrl'"l'u , "cd "2 f) -J HlW'lfr Chumkate\ Areerat Wongpetch2 ~. ~~ . I , .,. • I .-.. "" ."1 ~ -I • I l.J'lj;lu~:;i'l~f1 LV'l'El i"l nl:nu"'l"'ltlt'i'l'U u~:;I;'ll-l'Vn~ n1~j;1~1j;lLl~:;li'l'W'EllL 1'l'Vn~n1~ .._.j;1nru.nLLtln1J"'l1ntl~1'll'El'Ull~~1 tj;ltlLi1u~'llJnl.J,]'ElJJ~r;)'ltFlfin1~-Kl.Jm1:tcWL"'l1:;~ncn1X,]'1lJJ~\I~n 1~~L ~Uro1~ ~ - ~ "':'l - ~ - .~1'U'l"'ltl'Ulu'U~1'U'l"'ltl L'll~ Fj CW111'1"l - #W' •• ~ - ,.. ,u," . ~: . . ,. -.s . , ~ , .-'. " . ~, ; ' .... tt . " . .,. ,' . ', ." . '~nFh 'lJ'El~~lulm:t~1lUln'El1- ~(m~~~'U 26 f1'U eJ~n1~P1mnV'lu'h ., . . 'U_ t. 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AIlthe infprmation was collected .bY ,an in"de p \ ~he principal informants were executive, personnel, and c\Jstomer of Kedsara Bakery,to!ally 2 9per;:;ons' . to the result, it was fou~d that Kedsara Bakery wa~ th,e :!arges~ souvenir (mdp'ak~ry:shqpir~(f\9b\.l~i ." j .,. , . '. " :' . - . . . . . , .. . • . , :, . . ~ processed products .made from Maela snakehead fi?h, : '... . .: - . .' e~pecially . ' .. . ... .. ~.... • ~ " Maela snake fish cake wh.ich was the . . . ' . product. The strong point of Kedsara Bakery was that they offered a 24-hour service and provided a training before an operation. The researcher also proposed an approach for the product development; it have various tastes to provide an alternative for everyone: Furthermore, additional development approaches ~rVot;n,., channel, customer service process, salesperson management, and promotion. iiH' .. Y~~ds : Maela Striped snakehead fish, Processed products ,Services Marketing Mix ':it ~. . :-' ;:~' ~ ' . . .. ~~rtllh:;~1~,)'lJ,)1'11')m1(/\~,)V1 I'lCU:;1'1'ltnn1Nvln,)1l.lm1'V1tn~tJP\all,)n1 L'VI1.086-6442777 \~il.: stroumphS@hotmaiLcom '(1l:r:i~'II,)n11(/\a')V1 f'lCU::1'V1tnn1NV1n11 mn1'V1tn~tJP\m.hm Lm.087-6891597 , . f [email protected] ~tor in the Field of Marketing, Faculty of Management Science, Silpakbrn University Tel. 086-6442777 -; 'stroumph$@hotmaiLcom \iS~n .the Field of" Marketing .Faculty of. Management Science, Silpakom University TeL 087-6891597 .' . " '.. -. . . . . " . ' . ' . ' . . . ~ - :[email protected] > """ " It\l,~ U~ 0 f1.BP.I.,t~~[1U 1,1!,[1lL[1 11J.l.ruy~~1':1 t-BI&.lLU -t11 . " ~ ." (6\7SG) rutBI'1Il~H3!.lU f1.2:~l..~U I L~l!Ill,Ut- tA. l'1tz~l[1t\t.~r.I}I!,JJL~U~B~' . 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Pan American School Library
Control Board, "Old Style", 200155
