Beddington`s Bed and Bath - The Canadian Business Journal
Transcription
Beddington`s Bed and Bath - The Canadian Business Journal
BEDDINGTON’S BED AND BATH www.beddingtons.com 2 Be Be eddington’s ed and Bath CB PRODUCTS & SERVICES 4 PRODUCTS & SERVICES Beddington’s Bed and Bath By adding the final touch to any room, home linen is the first thing you often notice in a house. The colours, textures, materials and styles can make a delightful space out of the drab, comfort out of the cold. and managed by business partners Lynn Soucie and Murray Wall, whose experience in retail buying and a keen sense of the linen market has expanded the business one customer at a time throughout the Ottawa and Toronto regions. The core of the business is delivering on exemplary customer service and value-priced bedding that Beddington’s Bed and Bath, Canada’s leading customers want and need to make their homes independent bed and bath specialists, know cus- as beautiful as they can be. The company also tomers have many choices when it comes to buying provides a welcome alternative to the diluted linen, and are grateful to their customers for mak- focus of department stores. ing Beddington’s their choice for the last 20 years. Beddington’s Bed and Bath is a privatelyowned Canadian retail chain founded in 1991 Beddington’s Bed and Bath sells everything for the bed and bathroom, from window panels, duvets, pillows, towels, sheets, robes and OCTOBER 2011 The Canadian Business Journal We manufacture the best quality bed linens, down comforters, feather beds and down pillows. Our products are made in generous sizing and we have not cut corners on workmanship. We also have a basic core believe in giving our customer value. We offer a wide selection of quality products. In our bed linen section, there are several quality collections and sets for you to choose from. Our top quality down products provide maximum comfort and warmth. Our accessories include towels, cushions, blankets, and throws. 171 Nugget Avenue, Scarborough, Ontario, Canada, M1S 3B1 T: 416-754-7443 F: 416-754-2116 5 PRODUCTS • Down-filled products • Feather-filled products • Bed linens • Blankets • Towel sets/golf towels • Silk duvets • Throws • Memory foam mattresses/pillows • Scatter cushions • Bathroom accessories [email protected] www.highlandfeather.com much more. Knowledgeable staff are on hand at Beddington’s Bed and Bath. “She has an to answer any question about a product—they incredible knack for colour, style, trend, fabrics,” are trained to know the products inside and lauds Wall. “She also has a wonderful ability out and help customers make the right deci- to combine her knowledge of fashion with her sion based on their needs. The same customer knowledge of business.” philosophy is applied to the online store where Beddington’s Bed and Bath anchors its there is a “live chat” option on every page with inventory with 80 per cent core products such a service representative waiting to help cus- as solid colours, basic bedding, and 20 per cent tomers with their questions. fashion-forward inventory which correlate to sea- “What we have accomplished is a result of hard work and the exemplary team that we are fortunate sonal trends. The focus on getting products at great pric- to work with and who bring a lot of value to our es means keeping overhead low, bringing the business and to our customer,” says Wall. customer high quality products at or below the One of those people is Monika Kairouz, Buyer marketplace. 6 PRODUCTS & SERVICES Beddington’s Bed and Bath “We are constantly pushing that envelope to get higher quality, especially products made with “bamboo” or silk fibre, which our customers go crazy over. We have a whole collection made of pure silk fill—immensely popular.” selling floor, talk and listen to customers. We don’t ask customers what is good, rather, we ask them to tell us what they don’t like because then we can work on the problems or find the products we don’t have; it is an evolution to meet more customer demand. “We felt there was an opportunity to serve the market with a much more customer-fo- Beddington’s Bed and Bath responds to cused model.” what its customers are looking for by asking “What is our value add or unique proposition Distribution and inventory management that makes a customer want to deal with us, “If you don’t have the size and stock the cus- rather than a big box store?” tomer wants you aren’t serving anybody,” says “Our team takes opportunities to work on the Wall, who strongly supports the company’s OCTOBER 2011 The Canadian Business Journal 7 CONGRATULATIONS BEDDINGTON’S ON 20 YEARS OF SUCCESS. WISHING YOU 20 MORE PROSPEROUS YEARS. From your partners at Cuddle Down Products Ltd. www.cuddledown.ca major investment in automation which allows the warehouse picks, packs, and ships the fresh for real-time stock inventory. stock to replenish the stores within 24 hours.” “We can track productivity of every item in Beddington’s Bed and Bath excels because every store at all times.” The system allows the it takes time to listen to its customers, to deliver user to select any item and see how it is perform- on customer demand in real time and by provid- ing and make informed decisions on buying, ing only the best in home linen. With expansion clearing, or promotional activity, and expanding continuing, Beddington’s Bed and Bath exemplify on the product that customers are excited about. the best in customer care. “We can react very quickly by getting more “It’s instant—a big part of customer service.” CB stock into our pipeline. As well, we have a process of Just-in-Time replenishment. The central warehouse in Ottawa holds the equivalent of a month-and-a-half of inventory, so as product sells in our stores, the very next morning our team in www.beddingtons.com AS SEEN IN THE OCTOBER 2011 ISSUE OF THE CANADIAN BUSINESS JOURNAL