2016 Media Kit

2016 Media Kit
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Bowsite Stats and Metrics
*Traffic based on actual 2015 results as reported by Google Analytics
Annual Unique Visitors - 2,100,000*
Total Visitors - 6,400,000*
20 YEARS!
Since 1996 Bowsite.com has been the
leading online community for
bowhunters. OVER 2 MILLION annual
unique visitors come to learn about
outfitters, equipment, tactics, and much
more. Clean, well run, and Credible —
that is Bowsite.com.
Annual Page Views - 28,000,000*
Ave time on site - 5.08 minutes*
Registered Contributors - 440,000
Forum Contributions - 8,300,000
Trophy Photos - 21,000
Outfitter Reports - 5,700
Actual Stats from Google Analytics Jan 1, 2015—Dec 31, 2015
100% BOWHUNTING TRAFFIC
Bowsite does more traffic in one year than every bowhunting and archery publication combined. But more important
than numbers, is the quality of our information. Thanks to our contributors, our bowhunting database contains over 8
million entries and is searchable back to 1996. That data is mined, and tailored to maximize advertising efficiency for
our sponsors. This vast resource will never be found on Facebook, Twitter, or YouTube and differentiates us from
social media, and our competitors.
Contact us today - [email protected]
More than Banners
Bowsite.com contributors are hard-core experienced Bow hunters.
They live and breath hunting with archery gear. They are influencers in
our sport and their contributions draw significant numbers of hunters
to Bowsite in order to learn from them. We provide the glue that holds
this relationship together.
If your product or service works, they will buy it. More importantly,
they will talk about it—generating word of mouth advertising which is
priceless. We know how to capitalize on these behaviors. Companies
that sell quality products and services thrive on Bowsite.
Demographics
Our most recent survey found that Bowsite visitors are 92% Male, 8%
Female. Our average age is 37 years old and they have 9 years of
bowhunting experience. Average income is 88k per year. The typical
Bowsite visitor buys five tree stands, a new bow, and an out of state
hunt every year.
Ad Sizes and Styles
We have a variety of ad sizes based on your
choice of package. Some packages come
with multiple Ad options.
For most packages, Ad design is included in
the price so don’t worry about needing to
find a designer. We will do that for you.
Ad 3 - 250 x 250 px Media Ad
Banners can be JPEG or GIF
Animation is Acceptable
Change them anytime you like
Ad 4 - 100 px Logo Badge
Ad 2 - 240 x 400 px Skyscraper
Ad 1 - 728x90 px Leaderboard Banner
Contact us today - [email protected]
2016 Advertising Options and Rates
Package
Description
Price
Platinum
Our top package includes unlimited banner ads, a logo on every page,
feature articles, content creation, custom Ad creation, e-blast ads, Facebook and twitter integration and more. Full metrics, multiple campaigns
available at no extra cost.
$15,000 /year
Ad size 1, 3, 4
Gold
Buy a bank of Ads within your budget and target them based on interest
or geographic location. Use them until they are gone. Sold in Ad banks
from 250k to 2 million. Includes custom Ad creation.
Ad size 1
Silver
Outfitter
$4400 /year
Generates approximately 1 million Ad impressions
Specifically priced to be cost-effective for outfitters. Bowsite.com is the
place to find outfitters and adventure hunts. One booking typically pays
for three years worth of advertising. Includes custom Ad creation and
25,000 targeted Ads.
Ad size 1
$1500 /year
25k Free Ads, license to solicit, more...
Our largest Ad size rotated on our home page and we limit this to no
more than ten other advertisers.
Ad size 1, 2
$2000 /year- 250k
$4000 /year- 500k
$6500 /year - 1 mill
$10500 /year - 2 mill
Generates 250k to 2m Ad impressions based on package
Our starter package includes 25,000 Ads, custom Ad creation, listing in all
sponsor sections, and license to solicit our forums.
Ad size 1
Skyscraper
Generates approximately 4 million Ad impressions
25k Free Ads, Branded Outfitter Reports, more...
Monthly pricing available for most packages
Contact us at [email protected]
Contact us today - [email protected]
$750 /year