About Us - Laguna Beach Vibe

About Us:
Laguna Beach Vibe is a locally owned and
operated publication offering alternative
advertising and marketing solutions for the
Laguna Beach community.
The Laguna Beach Vibe appeals to upscale
residents, arts patrons and visitors and provides
readers with information about performing and
visual arts, shopping, spas, dining, and local
nighttime entertainment.
Contact Us:
Phone: +1 949.241.6966
[email protected]
facebook.com/LagunaBeachVibe
www.LagunaBeachVibe.com
PO Box 1385, Laguna Beach, CA 92652.
Facebook.com/LagunaBeachVibe
In every issue:
uE
vent and Entertainment Calendar with
Venue listings
uF
avored Local Dining Spots and Dining Guide
uH
appy Hour Listings and Popular Eateries
uL
aguna Spotlight: Our focus highlights the
vibrant Laguna lifestyle, local businesses, and
the personalities that makes Laguna special.
Demographics & circulation
u
O
UR READERS:
Embracing the style and attitude of Southern
California Laguna Beach Vibe reaches your target
audience of wealthy adults who travel, own
luxury vehicles, homes and designer apparel,
lead healthy lifestyles, go to the theater and shop
for products and services to enhance their wellbeing and lifestyle.
Average Age: 45
Male: 40%
Female: 60%
Married: 54%
Any College: 96%
Average Home Value: $1.5 Million
Average Household Income: $220,000
u
u
A
ND HERE’S WHAT THE 2010 CENSUS
REVEALS FOR LAGUNA BEACH:
22,723 people.
10,821 households.
5,791 families.
I NFORMATION ON THE 10,821 HOUSEHOLDS
0.1% had children under the age of 18
2
living in them.
43.6% were opposite-sex
married couples living together.
6.3% had a female householder
with no husband present.
3.6% had a male householder
with no wife present.
2.8% were same-sex
married couples or
partnerships.
35.2% of households
were made up of individuals.
5.2% of households were unmarried
opposite-sex partnerships.
10.4% had someone living alone who was
65 years of age or older.
The average household size was 2.09.
The average family size was 2.72.
99.6% of the population lived in
households.
u
H
OMEOWNERSHIP
0.0% were owner-occupied.
6
40.0% were occupied by renters.
The rental vacancy rate was 7.7%.
u
u
D
EMOGRAPHICS
90.9% White
85.7% Non-Hispanic White.
0.8% African American.
0.3% Native American.
3.6% Asian.
0.1% Pacific Islander.
1.5% from other races.
2.9% from two or more races.
POPULATION SPREAD
The median age was 48.3 years.
18.3% who were 65 years of age or older.
37.4% aged 45 to 64.
23.4% aged 25 to 44.
4.8% aged 18 to 24.
16.1% under the
age of 18.
For every 100 females
there were 100.6 males.
For every 100 females age 18
and over, there were 99.8 males.
Median household income of $95,020.
[email protected] | Phone: +1 949.241.6966 | www.LagunaBeachVibe.com | PO Box 1385 | Laguna Beach, CA 92652
DISTRIBUTION
Top 10 locations to find us in Laguna Beach
Laguna Beach Vibe can be found bi-monthly at 100+ high traffic targeted distribution points
frequented by locals and visitors alike and available for guests in all of the Laguna Beach hotels
and Inns. Issues are replenished every week.
u Ralphs: 700 South Coast Hwy.
u Copy and Print: 240 Beach St.
u South Coast Cinemas: 162 South Coast Hwy.
u CVS Drugstore: 30842 South Coast Hwy.
u South Laguna Post Office: 31677 Virginia Way
u Heidelberg Cafe: 1100 South Coast Hwy.
u Hotel Casa del Camino: 1289 S Coast Hwy.
u Taco Loco: 640 South Coast Hwy.
u The Stand: 238 Thalia Street
u Mandarin King: 1223 North Coast Hwy.
At these distinctive boutique hotels in Laguna Beach in all the guest rooms.
u The Retreat
u Seven 4 One
u 14 West
Complete Laguna Beach Vibe distribution list:
Adolfo’s
Adonis
Adrift Clothing
Alberston’s
Aliso Creek Inn
Anastasia Cafe
Art Hotel
Art of Fitness
A Slim Me
Avila’s El Ranchito
Beach Cities Auto
Ben Brown’s 10th Hole
Boys and Girls Club
Broadway Liquor
Brussel’s Bistro
Bubbles of Laguna
Bushard’s Pharmacy
CA Surf Shop
Canyon Auto Spa
Capri Hotel
Carriage House Appts.
Chamber of Commerce
Chase Bank
Cherry Moon
Chevron (Legion & SCH)
Cinder Box Smoke
Circle K
Citizen’s Bank
Coast Pet Supply
Cobbler’s Corner
Coast Liquor
Coffee Pub
Copy and Print
Coyote Grill
Crescent Bay Inn
Cubana Cigars
CVS Pharmacy
Dizz’s As Is
Dolce Gelato
Electric Cyclery
Enterprise Rental Car
Eye Licious
Festival of Arts
Flea Market
Ganahl Lumber
Gina’s Pizza (south)
Goodyear Auto
Guitar Shoppe
Handplant Skate
Hearties
Heroic Smoke and Gift
Heidelberg Cafe
Hotel Laguna
House of Big Fish
Jack in the Box
Jean Paul’s Goodies
Koffee Klatch
KX 93.5
La Casa del Camino
Laguna Auto Service
Laguna Beach Inn
Laguna Beach
Motor Inn
Laguna Beach
Visitor’s Center
Laguna Brisas Hotel
Laguna Canyon Smog
Laguna Cliff Hotel
Laguna Coffee Co.
Laguna Cyclery
Laguna Drug
Laguna Eco Inn
Laguna Feast
Laguna Ink Spot
Laguna Motor Works
Laguna Nursery
Laguna Reef Inn
Laguna Riviera Hotel
Laguna Shores
Laguna Sound Studio
Laguna Surf Hotel
Laguna Sushi
Laguna Thai
Las Brisas
LCAD
Legion Laundromat
Living Juice
Madison Square
& Garden Cafe
Mail Stop
Mandarin King
Marine Room
Mobil Gas
Montage Laguna
Mozambique
Mystic Arts
Ocean Avenue Brewery
Ocean Cleaners
Olamendi’s
Orange County Creatives
Pacific Edge Hotel
Pappas Tacos
Pearl St. General
Penguin Cafe
Peony Chinese
Pizza Lounge
Plug Clothing
Police Station
Ralph’s
Rocket Fizz
Royal Thai
Salerno Restaurant
Sands Cafe
Sandpiper Lounge
San Shi Go
Scandia Bakery
Second Reef Surf
Senor Fish
Shirley’s Bagels
Sound Spectrum
South Coast Cinemas
So. Coast Laundromat
So. Laguna Post Office
South Swell Donuts
Spigot Liquor
Stop N’ Go
Subway Sandwich
Surf and Sand Hotel
Sushi Laguna
Susie Q Center
Sweetwater Car Wash
Taco Bell
Taco Loco
Thai Bros.
The Cliff Restauarant
The T-shirt Company
The Stand
Tides Inn
Union Bank
UPS Store
Verizon
VONS
Wahoo’s Fish Taco
Wells Fargo
Wyland Gallery
Whole Foods Market
Z Pizza
Zeytoon Cafe
7-Eleven
[email protected] | Phone: +1 949.241.6966 | www.LagunaBeachVibe.com | PO Box 1385 | Laguna Beach, CA 92652
DEadlines
u
ADVERTISER CLOSING DATES & PUBLICATION DISTRIBUTION CALENDAR 2015
Frequency: Tuesdays—2x Month. Space Reservation: Wednesdays—3 days prior to material deadline.
Material Deadline: Fridays—10 days prior to distribution date.
u
u
ISPLAY ADVERTISING CLOSING DATES:
D
The calendar below indicates closing dates to be defined as the very last day advertisers may submit art for insertion
into an upcoming issue of Laguna Beach VIBE and the distribution date; defined as the date upon which the Laguna
Beach Vibe is delivered to newsstands throughout Laguna Beach. Also included are associated marketing and
merchandising opportunities to be aware of for your display advertising placements.
AVE ON YOUR MONTHLY ADVERTISING BUDGET WITH OUR SPECIAL FREQUENCY RATES: It is a rule of thumb among
S
advertising planners that you need to reach people at least three times before they even notice you.
Give us a call at 949-241-6966 and we can present you with an advertising plan that’s perfect for you and your budget.
Month
Vol / Issue No.
Space Reservation
Material Deadline
Distribution Date
Marketing Opportunity
JAN.
vol. ii / no. 1
Wed., 01-14-15
Fri., 01-16-15
Tues., 01-27-15
Art Walk, Valentine’s Day
vol. ii / no. 2
Wed., 01-28-15
Fri., 01-30-15
Tues., 02-10-15
Valentine’s Day
vol. ii / no. 3
Wed., 02-11-15
Fri., 02-13-15
Tues., 02-24-15
Art Walk
vol. ii / no. 4
Wed., 02-25-15
Fri., 02-27-15
Tues., 03-10-15
St. Patrick’s Day, Blue Water Music Festival
vol. ii / no. 5
Wed., 03-11-15
Fri., 03-13-15
Tues., 03-24-15
Art Walk
vol. ii / no. 6
Wed., 03-25-15
Fri., 03-27-15
Tues., 04-7-15
Easter, Earth Day & Kelp Fest, Tax Day
Wed., 04-8-15
Fri., 04-10-15
Tues., 04-21-15
Cinco de Mayo
vol. ii / no. 8
Wed., 04-22-15
Fri., 04-24-15
Tues., 05-20-15
Art Walk, Mother’s Day
vol. ii / no. 9
Wed., 05-6-15
Fri., 05-08-15
Tues., 05-19-15
Memorial Day, Graduation
vol. ii / no. 10 Wed., 05-20-15
Fri., 05-22-15
Tues., 06-2-15
Art Walk, Father’s Day, Summer Solstice
Wed., 06-10-15
Fri., 06-12-15
Tues., 06-23-15
4th of July, Summer Art Festivals, Tour de France, Art Walk
vol. ii / no. 12 Wed., 06-24-15
Fri., 06-26-15
Tues., 07-7-15
Summer Art Festivals
vol. ii / no. 13 Wed., 07-8-15
Fri., 07-10-15
Tues., 07-21-15
National Garage Sale Day, Summer Art Festivals
vol. ii / no. 14 Wed., 07-22-15
Fri., 07-24-15
Tues., 08-4-15
Art Walk, Summer Art Festivals
vol. ii / no. 15 Wed., 08-5-15
Fri., 08-7-18
Tues., 08-18-18
Back to School, Summer Art Festivals, Labor Day
vol. ii / no. 16 Wed., 08-19-15
Fri., 08-21-15
Tues., 09-1-15
Art Walk, Labor Day, Hispanic Heritage Month
Fri., 09-4-15
Tues., 09-15-15
The Town is Ours Again!
vol. ii / no. 18 Wed., 09-16-15
Fri., 09-18-15
Tues., 09-29-15
Breast Cancer Awareness, Plein Air Invitational, Columbus Day
vol. ii / no. 19 Wed., 09-30-15
Fri., 10-2-15
Tues., 10-13-15
Halloween
vol. ii / no. 20 Wed., 10-14-15
Fri., 10-16-15
Tues., 10-27-15
Art Walk, Election Day, Halloween, Daylight Savings Time Ends
vol. ii / no. 21 Wed., 10-28-15
Fri., 10-30-15
Tues., 11-10-15
Thanksgiving, Black Friday, Cyber Monday, Winter Sawdust
vol. ii / no. 22 Wed., 11-11-15
Fri., 11-13-15
Tues., 11-24-15
Art Walk, Hospitality Night, Thanksgiving, Winter Sawdust,
Black Friday, Cyber Monday
vol. ii / no. 23 Wed., 11-25-15
Fri., 11-27-15
Tues., 12-8-15
Christmas, Hanukkah, Winter Solstice
vol. ii / no. 24 Wed., 12-9-15
Fri., 12-11-15
Tues., 12-22-15
Christmas, College Football, New Years Eve, New Year/New You
FEB.
MAR.
APRIL vol. ii / no. 7
MAY
JUNE
JULY
AUG.
SEPT.
OCT.
NOV.
DEC.
vol. ii / no. 11
vol. ii / no. 17
Wed., 09-2-15
[email protected] | Phone: +1 949.241.6966 | www.LagunaBeachVibe.com | PO Box 1385 | Laguna Beach, CA 92652
Advertising Insertion Order
¨ New Account ¨ Repeat ¨ Frequency Contract
Account #:
u
Today’s Date:
/
/
Laguna Beach Vibe Sales Rep. Name:
ADVERTISER’S CONTACT INFORMATION
Legal Company Name (please print):
Contact Name:
Address:
City:
State:
Office Phone:
Zip:
FAX:
Mobile:
Preferred e-mail address:
Website:
Mailing Address (if different than above):
City:
State:
START DATE:
u
END DATE:
SECTION:
SIZE OF AD:
Zip:
NO. OF RUNS:
RATE/ FREQUENCY:
TOTAL COST:
PAYMENT AGREEMENT:
Advertiser agrees to purchase, and to pay LagunaBeach VIBE, LLC for the advertising noted in this Insertion Order the total cost in
advance. Term: Advertiser shall begin on the start date and end on the earlier of: a) the End Date, or (b) the date on which the entire
number of contracted submissions have run. Note: If frequency is not checked above, Publisher shall assume advertisement placement shall be for five (5) issues for standard ads, with automatic renewal for an additional five (5) issues until canceled. If frequency
is not checked above, Publisher shall assume advertisement placement shall be for 10 issues for ‘Happy Hour’, ‘Quick Bites’ and
‘Radio & Calendar’ ads, with automatic renewals for 10 more insertions until canceled. All contracts must be secured by credit card
or by check for five (5) issue minimum.
u
PAYMENT METHOD:
Order Paid With: ¨ Cash
¨ Secured Check
Total Amount Received: $:
Date:
/
/
Paid with Credit or Debit Card: ¨ VISA ¨ MasterCard ¨ AmEx
Name of a Cardholder:
Card #:
Exp. Date:
/
/
CCV Sec.Code:
Billing Address Associated with Card:
City:
State:
¨ I hereby authorize Laguna Beach VIBE, LLC to charge my credit card.
u
Zip:
Initial here:
“Advertiser” Signature:
Date:
/
/
“Publisher” Lisa Farber Signature:
Date:
/
/
[email protected] | Phone: +1 949.241.6966 | www.LagunaBeachVibe.com | PO Box 1385 | Laguna Beach, CA 92652
STANDARD TERMS AND CONDITIONS
u
ALL OF LAGUNA BEACH VIBE’S ADVERTISING APPLIES TO OUR STANDARD TERMS AND CONDITIONS
Acceptance: All advertising is subject to acceptance by the Publisher in the exercise of its sole discretion. Publisher shall
not be liable for failure or refusal to publish any display ad or advertorial. These Terms and Conditions are the only ones
acceptable to Publisher. Any conflicting terms submitted by Advertise are rejected. This contract may not be cancelled.
1. PUBLISHER’S RIGHTS: Publisher reserves the right to reject or cancel
any advertisement(s) at its sole discretion.
2. ADVERTISER REPRESENTATIONS: All advertisements are accepted and
produced by the Publisher on the representation that the advertiser and/
or advertising agency is properly authorized to publish the entire contents and subject matter thereof. Advertiser also warrants that all copy,
text, photos, and illustrations in advertisements are published with the
understanding that Advertiser is fully authorized, has secured proper
consent for use of such materials, and that Publisher may lawfully publish Advertiser’s material. Advertiser agrees to indemnify and hold the
Publisher, its employees, officers, agents, and business affiliations harmless from any and all liability, loss and expense of any nature whatsoever
incurred as a result of publishing said advertisement. That indemnity
includes, but is not limited to, lawsuits for libel, invasion of privacy, plagiarism, copyright infringement, unauthorized use of a person’s name or
photograph, or any other claim or suit.
3. POLICIES BINDING ON PUBLISHER: No conditions, printed or otherwise, appearing on the contract order or copy instructions, which conflict with the Publisher’s policies, will be binding on the Publisher, unless
specifically agreed to in writing by the Publisher.
4. MONIES DUE: Publisher reserves the right to hold the Advertiser and/or
the Advertising Agency jointly and separately liable for such monies as
are due and payable to the Publisher.
5. CAMERA READY ART: Publisher cannot be held responsible for the quality of reproductions when specifications are not adhered to or when materials are not received by specified dates. “Camera ready” art/ads from
advertisers must be of the exact specifications required by the Publisher.
Art/ad specifications pertain to any/all of the following: art/ad size, resolution of output or items submitted for output, line screen, etc.
6. AD RENEWALS: Contract requires initial five-issue (5-issue) minimum.
Renewal for another five (5) issues is automatic after Ad Closing Date circled in Laguna Beach Vibe Advertising Closing and Distribution Calendar
(included herein as Addendum A)
7. CANCELATION NOTIFICATION: Any advertising agreement subject to
cancellation must be accepted and acknowledged in writing by the Publisher, 24 hours in advance of the publication Ad Closing Date, as identified in Addendum A, which is included herein. Cancellations are subject
to a loss of monies already paid toward said advertising.
8. ADVERTISER RESPONSIBILITIES: It is the sole responsibility of Advertiser to proof their ad for correctness. It is Advertiser’s responsibility to turn
in artwork to the Publisher during normal business hours on the publication Ad Closing Date (as identified on Addendum A which is included
herein) for the issue in which the advertisement is to be published. If no
artwork is provided by the specified date, the Advertiser shall lose all
monies paid to the Publisher and forfeit any space reserved.
9. ADVERTISER’S RIGHT TO ADVERTISE: Advertiser warrants that it is the
duly authorized and appointed agent for, or representative of, the product or service or place of business or business to be advertised under this
Agreement and agrees to hold the Publisher harmless from any and all
claims in any manner resulting from said advertising.
10. ADVERTISER’S ACKNOWLEDGEMENTS: By executing this Agreement,
Advertiser admits having read all of the foregoing and neither Publisher
nor Advertiser shall be bound by any agreement or understanding not
expressed herein, and that Advertiser understands and agrees to all of
the Terms and Conditions contained in this Agreement. Advertiser also
acknowledges that it is fully aware and understands the nature and
content of Laguna Beach Vibe, and that Laguna Beach Vibe is a publication that contains entertainment and event listings, restaurant reports,
event previews, horoscope, etc., and as such, Advertiser agrees to hold
Publisher harmless from any and all claims in any matter resulting from
said contents contained in any issue of Laguna Beach Vibe.
11. DISTRIBUTION DATE: Although Publisher will make every attempt to
print and distribute Laguna Beach Vibe by the Distribution Date (as indicated in Addendum A, included herein), Publisher shall not be held
liable, and the Advertiser agrees to waive its rights to hold the Publisher
liable, for failure to distribute any issue of Laguna Beach Vibe by the Distribution Date.
12. BINDING CONTRACT: As evidenced by the signatures of the Publisher
of Laguna Beach Vibe and Advertiser, the Parties intend that a binding
contract be created, and that it is understood by the Advertiser that the
dollar amount contracted for in each issue of Laguna Beach Vibe contracted for is due regardless of Advertiser’s business closure, business
location change, event cancellation, or any other adverse event that
might otherwise prohibit Advertiser from the intended benefits of advertising in Laguna Beach Vibe.
13. CHANGES IN TERMS, CONDITIONS AND POLICIES: Only the Publisher
of Laguna Beach Vibe has the authority to change any of the terms, conditions, and/or general policies of Laguna Beach Vibe and in particular
the Display Advertising and Payment Agreement.
By signing this Agreement below, Advertiser acknowledges that they have read, understand, and agree to all the Terms, Conditions and General Policies
that are contained on the front and back of this Agreement.
Advertiser
u
Executed by [PleasePrint]:
u
Authorized Signature:
u
Name of Sales Representive [PleasePrint]:
Authorized Signature:
Business Name:
u
Date:
/
/
Date:
/
/
Title:
[email protected] | Phone: +1 949.241.6966 | www.LagunaBeachVibe.com | PO Box 1385 | Laguna Beach, CA 92652
INSERTS & PRE-PRINTED FLIERS—SPECS AND RATES
We offer:
Interested in promoting to local customers?
Graphic Design
uPrinting
uDistribution
We offer affordable advertising solutions
for small businesses.
u
u
u
I NSERT DIMENSIONS
Full Page—Front
Trim Size: 8.5 in. x 11 in.,
Bleed 8.75 in x 11.25 in.
Full Page—Back
Trim Size: 8.5 in. x 9 in.,
Bleed 8.75 in x 9.25 in.
INSERT DISPLAY ADVERTISING:
Half Page Horizontal
7.8 in. x 4.95 in.
Half Page Vertical
3.8397 in. x 10 in.
Half Page Horizontal
Bleed: 7.8 in. x 5.4475 in.
Half Page Vertical
Bleed: 4.4247 in. x 11.25 in.
Quarter Page Vertical
Bleed:1.79 in. x 11.25 in.
Quarter Page Vertical
1.2 in. x 10 in.
Quarter Page Horizontal
Bleed: 8.625 in. x 2.7428 in.
Quarter Page Horizontal
7.7895 in. x 2.1378 in.
Quarter Page Square
3.8398 in. x 4.3956 in.
Custom Flyers
Targeted
uFlexible
uAffordable
u
We can design, print and insert your
personalized flyer into our publication for distribution.
We also offer co-op advertising oportunties with other combined
retailers. Contact us for details and pricing.
Pre-Printed Inserts
Pre-Printed Marketing Collateral or Free Standing Inserts.
Laguna Beach Vibe is an economical way to distribute your pre-printed
flyers or inserts. As an advertiser, you have the option of providing
us with your pre-printed insert and leveraging Laguna Beach Vibe’s
distribution to get your message in front of the Laguna Beach targeted
audience.
Call us about the quantities that you would like us to distribute for you
and we will gladly supply you with a quote.
[email protected] | Phone: +1 949.241.6966 | www.LagunaBeachVibe.com | PO Box 1385 | Laguna Beach, CA 92652
SPECIFICATIONS & MECHANICAL REQUIREMENTS
u
u
u
UBLICATION SPECIFICATIONS
P
Page Size
Trim Size: 8.5 in. x 11 in.,
Bleed 8.75 in x 11.25 in.
Cover & Text Paper Stock
100 lb. Gloss Text
Production
4 Color Process, Digital Printing
ECHANICAL REQUIREMENTS
M
We are a Mac-Based format environment Document Types Accepted: Acrobat PDF, InDesign IDML
Adobe Illustrator.
IGITAL FILE REQUIREMENTS:
D
We accept the following native
file formats: Adobe inDesign IDML
(preferred) *Adobe Photoshop and
*Adobe Illustrator. All fonts must
be outlined. You must package or
collect all support files including all
fonts used. Do not apply style attributes to fonts such as a forced bold
or italic. Use only standard Adobe
fonts in PC-created documents. All
PMS spot colors used in any application must be converted to CMYK.
u
I MAGES:
All images must be submitted, in
grayscale or CMYK, as native Photoshop PSD, EPS or TIF at 300 dpi.
NOTE: Any images supplied at lower
resolution than 300 dpi or resampled in an editing application will
result in an inferior print quality that
will not be the publisher’s responsibility.) Any images supplied as
RGB, Index, LAB or containing color
profiles will be converted to CMYK,
which may result in an undesirable
color shift. We can’t be responsible
for files supplied in formats other
than CMYK. Scaling, rotating or
other image manipulation must be
done prior to placement in the page
layout program.
u
DFS:
P
Pdf x1a files are acceptable only if
they meet size, color and resolution requirements as detailed in
the images section.
[email protected] | Phone: +1 949.241.6966 | www.LagunaBeachVibe.com | PO Box 1385 | Laguna Beach, CA 92652