Revitalized Visual Media 011 Targets Broader Audience

Visual Media Alliance Quarterly Newsletter
Q2 2011
Revitalized Visual Media 011
Targets Broader Audience
ind out what’s happening
in the multi-channel
communications industry
at VMA’s Visual Media 011 State of
the Art taking place at the UCSF
Mission Bay Conference Center.
This 11th annual expo and
conference, a revitalized and
updated PINCShow, is now
geared for creative, marketing,
web media and print businesses.
Three keynotes and significant new seminars accompany
this May 12 expo.
> page 3
Visual Media 011 Strikes Out
In New Directions Membership Can Mean
Saving Money
3
15
BOA R D ROST E R
“What Will We Print?” Frank Romano (2nd from left) was in town on
CHAIRMAN Jack Emerian, Val Print
1st VICE CHAIRMAN Frank Parks, Parks Printing
IMMEDIATE PAST CHAIRMAN Tim Poole, Dome Printing
BOARD MEMBERS
Chris Shadix, BelAire Displays
John Crammer, Best Label Company
Coleen Schoenheide, ColorGraphics
Chris Cullen, Hillis Printing
Kathleen Palmer, Kodak Graphic Communications Group
Wendy Bogin, K/P Corporation
Steve Sprinkel, Sprinkel Media Network
Jack Doyle
February 17 to present a seminar on digital printing and a dinner meeting. His take
on “What Will We Print?” is that print will continue to be an important part of the
marketing mix; studies have shown that email promotions only receive a 0.0001%
response rate; packaging provides the biggest growth opportunity, however inkjet
is now performing many of the tasks formerly done by flexo presses. He shared a
strategy on smart, targeted variable data/personalized printing. For a copy of the
85-page handout, contact Laura Vargas at (415) 489-7625 or [email protected].
EX OFFICIO BOARD MEMBER Arnold Greenfield
STAFF ROSTE R
President: Dan Nelson
Member Programs Director: Laura Vargas
Membership Sales: Bob Davies
Education Director: Barbara Silverman
Program Administrators: Maria Salita
Creative/Art Director: Angeline Khong
Graphic/Web Designer: May Suen
Financial Manager: Emily Gotladera
Government Affairs Director: Gerry Bonetto
Human Resources Specialist: Doug Moore
VMA Insurance Services Vice President: David Katz
Sales Executive: Jim Riley
Customer Service Representatives:
Sue Benavente, Crystal Carlson, Lena Nelson, Renee Prescott
Supplemental Benefits Director: Greg Golin
EDITOR : Noel Jeffrey
FRONT COVER: Score a bull’s eye for your business at VM011 State Of The Art
as an exhibitor or – participant. It’s a target rich environment.
green wise. live green. print green
We are committed to minimizing the environmental impact of our
operations. From simply recycling our paper trimmings to powering our
entire facility with wind energy, we remain dedicated to the conservation
of our natural resources for present and future generations.
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The Revitalized PINCShow
Visual Media 011 Strikes Out In New Directions
by Noel Jeffrey
S
ave May 12 as a significant date for
professional development. Find out
what’s happening in the multi-channel
communications industry at VMA’s
Visual Media 011 State of
the Art taking place at
the UCSF Mission Bay
Conference Center. This
11th annual expo and conference, a revitalized and
updated PINCShow,
is now geared for
creative, marketing, web
media and print businesses.
This year’s focus is on the latest
trends and technologies in design,
web, mobile and marketing,
including cross-media content
delivery. Come for the keynotes, seminars
Following the Hinrichs keynote, social
and roundtables; stay for the networking
hours go from 6 – 8 pm, giving everyone
with vendors and colleagues.
another opportunity to network and meet
Keynote Attractions
» Dr. Phil Mui,
Group Product Manager
Multiple keynotes and lunchtime vendor
It’s About Today –
and Tomorrow
for Google Analytics,
roundtables are a prominent new feature
starts the afternoon
of the day-long conference that runs from
8 am – 8 pm. The keynotes, delivered by
executives from Adobe Systems, Google
the vendors.
explaining how analytics
While each keynote covers a distinct
provides accountability
subject, they are interrelated. They all
to the field of marketing and confronts
impact today’s emerging design and
“faith-based” advertising.
marketing realities. These realities are
» Kit Hinrichs ,
tomorrow. No matter what digital format
Adobe’s Director
founder of Studio
companies use for a campaign, the greatest
of Design Product
Hinrichs wraps up the
distinction between those formats and
Management leads off
day by outlining the
shotgun campaigns using TV and radio
the morning keynote
complex challenges
is that results can be analyzed. Even a
and Studio Hinrichs, cover the gamut
of today’s communications world.
»Brian Nemhauser,
creating the powerful trends pushing to
posed by today’s design reality that
print campaign using an interactive
mobile and tablet devices and digital
requires collaborations that often include
QR code can be subjected to analytics.
formats are redefining how content
designers, writers, videographers,
is created.
webmasters, etc.
> page 6
discussing how new
VISUAL MEDIA ALLIANCE
3
Q2 2011 CONNECTED
MEMBER NEWS
Thank You
For Your Support
AAA Flag & Banner, San Francisco, is one of the few wide format digital printers
VMA wishes to express thanks
in the country to receive G7 certification. G7 is a revolutionary new process that
and appreciation to our generous
helps commercial printers, as well as wide format printers like AAA F&B, to print
vendor supporters of our event –
consistent color with less preparation and less waste. This methodology allows
Visual Media 2011.
printers who maintain a G7 certification to reliably produce high quality printing
A
G
& BAN
N
ER
FL
that matches from proof to press, and from one G7 press to other G7 presses.
AAA F&B has invested in G7 technology, allowing for one standard that
provides predictable and consistent color for each substrate without setting
up printers according to different methods on a job-by-job basis.
A
State Of The Art
E X P O
/
S E M I N A R S
/
N E T W O R K I N G
MAY 12
SAVE
THE DATE
VisualMedia011.com
Direct Response Imaging,
G
M
N
N
U F
RI
A C T U
Contact Dave Setnicker, AAAF&B B2B Trade Development if you have offset
print projects that require wide format components with color consistency.
[email protected] or (408) 506-0727.
Five projects from Chen Design Associates, San Francisco,
San Francisco, for our event
are included in the 2011 HOW International Design Awards:
promotion postcards and badges
Verve Coffee Roasters packaging system; Pigeonroof Studios
(sfnexpress.com)
yarn packaging; Graphic Design Solutions 4th edition book
cover; Tell Tale Society packaging; and Fingerprint 2
Neenah Paper, for all our
paper needs (neenahpaper.com)
Hillis Printing, San Jose, for our
tri-fold attendee invitation/
promotional postcards design.
See images of the winning entries
at chendesign.posterous.com/
pigeonroof-verve
seminars brochure and
Show Guide (hillisprinting.com)
Coastal Mailing, Salinas, was named as one of the Top 50 Print Suppliers for
the Government Printing Office – Federal Fiscal Year 2010. The company ranked
number 22 on the list. More than 1,700 print suppliers obtained GPO work during
FY2010. The value of all GPO work awarded to them during this period was $358
million compared to $425 million awarded in FY2009 and $421 million awarded
in FY2008. Work done by the top 50 suppliers was valued at $223 million compared
to $270 million during FY2009 and $287 million awarded in FY2008.
State Of The Art
E X P O
/
S E M I N A R S
/
N E T W O R K I N G
New Release
An event for
marketers,
designers,
AIGA | DMA | AMA | WIC | BMA
SPONSORS
PARTNERS
011.com
PRINTING: HILLIS PRINTING PAPER: NEENAH CLASSIC LINEN WHITE PEARL 84LB COVER
creatives,
VisualMedia
the
State of
Art
“Print and new media are better
together because…”
Submit your answer at
VisualMedia011.com/submit
for a chance to win.
Congratulations in Order
print and other
visual media
buyers
MAY 12 / UCSF Mission Bay Conference Center, San Francisco
VisualMedia011.com
/ 800 659 3363 / 415 495 8242
Streamline Solutions, San Rafael,
in the user screens, reporting, and
an industry leader in MIS systems
versioning, as well hundreds of other
for the graphic arts industry, has
enhancements. The new release also
released PrintStream 2011 for
incorporates all the needed postal
widespread installation to its user
enhancements for the 1/2011 USPS
sites across the country. The com-
rule updates. For more information
pany says that PrintStream 2011
visit printstream.com.
includes significant improvements
VISUAL MEDIA ALLIANCE 4
MEMBER NEWS
New Places, New Products
Liquid Agency, San Jose, has opened its first office in the UK and so now Silicon
Valley innovation is available in Europe. Liquid was started in Silicon Valley,
where they’ve had the opportunity to work with some of the most innovative
Need An Extra Copy
of VMguide In Print?
Visual Media Guide 2011
(formerly PINC Buyers Guide)
companies in the world. With an office in the UK, they will be able to deliver
mailed in January to 6,500 poten-
highly effective branding programs to amazing clients all over the EU.
tial customers. There are a limited
number of extras available. Email
Bob Davies ([email protected]) to receive
additional copies.
You can also go to VMGuide.org
to search for visual media resources.
Proactive Packaging & Display,
of pet food, selected electronic and
has introduced its new eco-friendly
general household products, health
Ultra-Lite product line for consumer
& beauty aids and pharmaceutical
packaged goods (CPG) manufac-
products.
turers, retailers, co-packers and
brokers. The company says it is price
competitive with folding cartons,
and is an environmentally friendly
packaging solution for food items
like pies, granola bars, frozen
entrees, dry foods and cereals, and
beer carriers as well as small boxes
Ultra-Lite is part of Proactive’s EcoChoice brand of packaging products.
In addition to being completely
sustainable and recyclable, Ultra-Lite
is lithographic printed in up to nine
colors and is cured with electron beam
(EB) technology.
Of Note
Casey Marketing Services, the newest arm of Casey Printing, used the latest
edition of Sports Illustrated’s iconic swimsuit edition to promote their own
cross-media services by telling how effective SI’s cross media campaign was.
Bikini’s Go Digital is indeed a headline that gets your attention. To take a peek,
visit caseymarketingservices.com/blog/.
Heidelberg USA has donated a top-of-the-line, high-speed,
programmable POLAR 92 XT paper cutter with CompuCut
to California Polytechnic State University (Cal Poly),
Control panel
of Polar 92 XT
high speed cutter.
San Luis Obispo for use in the organization’s Graphic
Communication Department curriculum and Graphic
Image source:
polar-mohr.com
Communication Institute for research and training.
The new cutter was dedicated during Cal Poly’s four-day
celebration of the 2011 International Printing Week
Jan. 25-28. Training on the machine already has begun.
5
Q2 2011 CONNECTED
CONTINUED FROM PAGE 3
State Of The Art
E X P O
/
S E M I N A R S
Latest updates at
/
N E T W O R K I N G
Google’s Mui. “In an online campaign,
And finally, design specialization which
on the other hand, we can tell you how
today separates creatives into print
VisualMedia011.com
many people clicked through and tie that
and web designers versus web
in to the amount spent versus purchases.
developers versus 3D animators
versus videographers means that projects
That way you can calculate a return on
Registration Opens 8:00 am
that work, as proven by analytics, will
investment. That’s accountability.”
Expo Hall 8:00 am – 8:00 pm
require new cooperative workflows
Keynote I – Brian Nemhauser / Adobe
8:30 am – 9:15 am
among highly skilled professionals.
PRINT DESIGNERS CAN ENSURE THAT THEY
Adobe’s Nemhauser says that print
LEVERAGE THE TOOLS AND SKILLS THEY
design is still a necessary skill to create
HAVE TO BE A PART OF THIS REVOLUTION...
Seminars 9:30 am – 12:15 pm
Lunch /Roundtables 12:30 pm – 1:15 pm
Keynote II – Phil Mui / Google Analytics
1:15 pm – 2:00 pm
Seminars 2:15 pm – 5:00 pm
Keynote III – Kit Hinrichs / Studio Hinrichs
5:15 pm – 6:00 pm
Social Hours 6:00 pm – 8:00 pm
the highest quality of these new content
– Brian Nemhauser
Adobe Systems
types. He believes that print designers
can ensure that they leverage the tools
and skills they have to be a part of
this revolution, which is redefining
WHEN BUILDING A NEW WEBSITE, INTUITION
how content is created, distributed
IS OFTEN WRONG. MAKING A DECISION
and consumed. In his keynote, he’ll
BECAUSE OF A GUT FEELING IS OFTEN WRONG.
explain how. (See page 12 for a Q&A.)
Hinrichs, on the other hand, concentrates
– Dr. Phil Mui
Google Analytics
on how designers can work with a broad
SUCCESS IS REALLY ABOUT BEING
ABLE TO CREATE A VISION.
– Kit Hinrichs
Studio Hinrichs
range of businesses, production
Mui also believes in using analytics for
companies and creatives and keep
design. “For example,” he says, “when
their vision in place. “It takes all of
us together,” he says. “Success is really
about being able to create a vision. That’s
after listening to the clients and defining
feeling is often wrong. For instance, most
of us didn’t know how to consider Twitter
their problem. A prepackaged solution is
and most of us got it wrong. Designers that
a common trap. Designers shouldn’t be
use data driven-decision making by doing
saying, ‘I design this way’ and insist on
a controlled experiment on what works
staying with their own styles.” He’ll be
will more likely develop successful sites
sharing case studies to show what works
for their clients.”
during his keynote.
Invigorated Seminars
When the vision to solve a client’s problem is set in motion, today’s analytics can
measure the effectiveness of a campaign.
“When a company spends millions on a
30 second ad during the Super Bowl, they
base their expenditure on faith,” says
VISUAL MEDIA ALLIANCE building a new website, intuition is often
wrong. Making a decision because of a gut
6
Programs throughout the day expand on
the latest tools as well as how to benefit
from today’s disruptive technologies.
Online and offline worlds are covered,
> page 17
Web World
No More “What Are We Going to Do
in Social Media” Meetings
by David Spark
S
o many organizations that I have
worked with hold meetings upon
meetings upon meetings about
“What’s our social media strategy?” or
“What are we going to do in social media?”
These meetings are a colossal waste of time.
Absolutely nothing gets accomplished. If you’re
not doing anything in social media, what do you
have to talk about? And social media engagement
is all about experimentation. It’s not about weeks
of planning until you’ve planned out everything
perfectly. It’s about doing, adjusting, and iterating.
And doing that again and again.
The decision makers, usually the people who have
zero social media experience, demand evidence.
The “show me proof” requests just stall the process.
They never add value.
What happens in such a scenario is some low level
staffer has to search the web for an article about
a similar company doing something similar. Once
they find the article they present it to the C-level
executive who initially made the demand and then
the executive finally says,“OK, go ahead and do it.”
What a waste of time.
No “social media” gets accomplished
in a “What are we going to do in social
media?” meeting
Say there are a half dozen people sitting around
the table discussing what you should and shouldn’t
do in social media. Nobody’s producing anything.
Instead of having that one hour meeting, why not
cancel that meeting and require all six people spend
that available hour writing a blog post? Now six
blog posts have been created (– an enormous social
media accomplishment). Instead of having another
meeting, spend the next free hour reading the other
blog posts, leaving comments, and promoting it to
your social networks (e.g., Twitter and Facebook).
Go into your calendar and cancel your
next two one-hour meetings. On the first
cancellation notice, indicate that every intended
meeting attendee must write a blog post (making a
huge assumption that you have a blog. If not, just
set one up in minutes at wordpress.com).
DAVID SPARK
(@dspark) is a veteran tech
journalist and founder of
the custom publishing firm
Spark Media Solutions
sparkmediasolutions.com.
He blogs regularly at Spark
Minute sparkminute.com.
On the second cancellation notice, indicate that
every meeting attendee must read the other blog
posts, leave comments, and then promote the posts
to their social networks via Twitter and Facebook.
That’s the only “let’s get started” social media
strategy any company needs.
Start your own
photo book
business
For more information: (866) 622-9034 - Bay Digital - www.baydigital.com - [email protected]
7
Q2 2011 CONNECTED
EDUCATION
GEORGE HEINRICH
The Postal Professor
Mailing Bootcamp
All-day program presented by George Heinrich, The Postal Professor
A comprehensive, 6-hour training program, with the basics of postal regulations for
discounted mail. Ideal for new employees, designers, production managers, supervisors
or those new to the mailing side of the business.
The Professor has been in the
mailing industry for 39 years.
Along with owning two direct
mail companies, he has served in
leadership positions with some
of the most respected graphic
communication companies
in the country.
Topics Include: Work Sharing • Postal
FRI, FEB 20
Acronyms • Different Classes and Rates
8:30 am - 4:30 pm
• Data Quality • Barcodes and IMb • Postal
Members $195 / Non-Members $300
Automation • Mailpiece Design
South Beach Harbour Community Room
Sign up at VMA.bz
San Francisco
CMPS Certification
Get Certified in 2 Days!
For more information,
please visit postal911.com
Earn your CMPS from The Postal Professor and the Mailing and Fulfillment
Services Association (mfsanet.org). This program is an indepth look at the relationship between USPS regulations, mailpiece design, and postage and processing costs.
Students completing this 2-day program earn a CMPS designation.
MON, MAY 23 and TUE, MAY 24
Members $475 / Non-Members $625
8:30 am - 4:30 pm
Dome Printing, 340 Commerce Circle
Includes lunch, study materials, exam fee
Sacramento • (916) 923-3663
Sign up at VMA.bz
Printing 101
All-day program with Malcolm Keif
Come to this fun, information-packed, one-day workshop and walk
away with a solid understanding of the strengths and weaknesses of
different printing methods and how sav v y printers and buyers optimize
the strengths while avoiding the pitfalls inherent in a given process.
Explore the business side of printing and how to shave lead time
by handling procurement efficiently.
This workshop is
Cost includes the book “Getting it
geared to those new
Printed” and a deli style lunch.
to the industry who
want to know more
VISUAL MEDIA ALLIANCE FRI, JUN 17 • 8:30 am - 5 pm
about different printing work-
Members $215 / Non-Members $335
flows and processes, desire to
South Beach Harbour Community Room
know more about their suppliers’
San Francisco
work and business processes.
Sign up at VMA.bz
8
EDUCATION
Custom Training
Webinar Series: Search Engine Marketing
Presented by Larry Gilbert, Element3 Marketing
These classes are offered as public classroom workshops, online webinars as well as
Your place or ours in San Francisco,
Sacramento or San Jose.
Anytime you want them.
on-site private customized classes or one-on-one tutoring that focus on your specific
needs. For more information and to register for courses today, please visit VMA.bz.
• Cost effective and focused
for your needs.
In this 6-week webinar series you’ll
Set your site up, convert visitors into
learn all of the ins & outs and tricks of
customers • How to be found through
the trade of SEM. This series is designed
both natural and paid search • What
for firms that are looking to improve
makes up a great email marketing
their online results and take their
campaign • How social media is
company to the next level and is perfect
impacting your search traffic and how to
for senior sales managers, marketing
leverage that to increase your visibility
managers and business owners.
• How mobile platforms are rewriting
• Scheduled for your convenience.
• We’ll design a curriculum to
the content you need using
your own files and examples.
Call Barbara Silverman at
(415) 489-7608 to discuss.
the rules and how you can benefit from
JUN 8, 15, 22, 29, JUL 6, 13 • 9 am - 10 am
that • How to integrate all of this into a
More information: [email protected]
comprehensive, high ROI search engine
Sign up at VMA.bz
marketing campaign
Welcome to
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business, add social media to your marketing toolkit, drive revenues outside of print or learn more
about web-to-print and print-to-web, there’s an Océ Press Go! webinar for you.
Watch an Océ Press Go! Webinar at www.OceWow.com
Wow is a new approach to printing and document solutions. Wow solves problems
creatively and delivers results dramatically. Wow is versatile, flexible and ready to get the job
done. Wow can help you take your printing to new levels of profitability. When you’re ready
for Wow, Wow is ready for you.
Use Microsoft Tag Reader • Visit OceWow.com • Call 1-877-OCE-4WOW
9
© 2011 Océ.
Q2 2011 CONNECTED
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FIND AN EMPLOYEE
VMA provides the Find-an-Employee service
as a benefit at no additional charge to members.
USE YOUR MEMBERSHIP BENEFIT!
This is a list of Job Applicants from Visual Media Alliance’s Find An Employee service. Capsule descriptions are
shown for the newest listings. VMA members can post job openings and view resumes for these individuals at
VMA.bz. Log on, then go to the top navigation bar MANAGEMENT SOLUTIONS > Human Resources Suite.
This service is provided at no additional charge to members. Access is available to nonmembers for a one-time
fee of $300 for three months.
CREATIVE
See 5 more resumes online @ VMA.bz
Graphic Designer
3674 McConnen 5 years of design experience
in a professional and fast-paced environment.
Holds a Bachelor’s degree in graphic design,
proficient in InDesign, Illustrator, Photoshop
and Flash. San Francisco
3680 Pollard Excellent graphic design and
layout skill. Extensive production experience.
Expert knowledge of Creative Suite 5
(InDesign, Illustrator, Photoshop and Acrobat).
I have managed a small marcom department,
so I have management experience. Most of
my experience stems from the Health Care
and educational fields. East Bay
PRINT
When you post your job opening, an email will be sent to applicants
in the job category that you have selected. Job openings can also be
emailed directly to [email protected]. For info, contact Sue Benavente
at (800) 659-3363 x122.
24th Annual GrC Alumni
3688 Jensen I provide design and production
services for print projects: books, brochures,
catalogs, newsletters, programs with an
extensive background in political direct mail.
I am able to work directly with a client on
a single project, or team with an agency
or organization with on-going needs.
San Francisco
Production Layout/
Image Manipulation
3682 Dorn Managing direct mail process
database manipulation, prepress file
preparation, imposition in- and post-RIP,
image editing in Photoshop, Illustrator.
Bay Area
See 15 more resumes online @ VMA.bz
Sales/Account Representative
Digital Printing
3374 Smith I have been a successful Sales
executive consistently over quota. I am
looking to contribute my skills and energy to
the next opportunity. NorCal
3698 Taylor Over 6 years experience
operating the HP Indigo, both the 4000 and
4050. 3 years operating the Digicon Omega.
Extensive experience with wine labels – hot
stamped and embossed. 7 years operating
Mark Andy 7”and 10” Flexo presses. 7 and 10
color, including Process work. NorCal
Bindery
3687 Rohaly Experienced with Polar cutters,
Stahl folders, Mueller Martini saddlesstitchers. For two years in the press room
I’ve been a feeder on Komori Lithrone presses
(2-6 color). In the digital area, for 2 years
operated a Kodak NexPress. East Bay
Conventional Print Production
(camera/stripping/platemaking)
3506 Merhige The last 7 years I color corrected
the images for The San Jose Mercury News
using Photoshop. Before that I built pages and
ouput negs using Scitex equipment. The first
12 years was spent on light tables stripping.
Other responsibilities were platemaking and
camera work. South Bay
Golf Tournament
Sponsored by Golf Pro Jason Gore
in memory of his father, Shelly Gore (GrC ‘66)
$30,000 Hole-in-One Prize
SAT, JUN 4 • 9AM • San Luis Obispo
Avila Beach Golf Resort
6464 Ana Bay Drive
Registration includes green fee, cart,
scramble format, lunch, raffle prizes,
trophies, awards banquet dinner at
the Madonna Inn.
•$175 per person registration
• $150 for GrCAC members
• $100 Sponsorship opportunities
GrCAlumni.org • [email protected]
» TEE OFF IN JUNE! »
Estimating
3689 Botsch 11 years experience in software
development, including account manager,
quality assurance and documentation.
In addition prior experience as an estimating
and press operator. San Francisco
Front Office
3681 Barile 35 years in the Printing Industry.
10 years managing front office staff for
Charles Schwab In-Plant. Focused on estimating, planning, purchasing, scheduling,
order entry, customer service, press room
management. San Francisco
11
MON, JUN 20
Crow Canyon
Country Club
Danville
VMA.bz
for information
Visual Media Alliance
and EBCC presents
55th Annual
Golf Tournament
Q2 2011 CONNECTED
Q&A With Adobe’s Brian Nemhauser
Time to Re-Image Content
A
dobe’s Brian Nemhauser, Director
of Design Product Management
and lead-off keynote speaker
at Visual Media 2011, answered some
probing questions from Connected
about the direction of digital content.
“What gets me excited
every day is thinking
about working with
designers on what should
be a transformative time
in content creation. If we
haven’t joined forces
to create
fantastic
new forms of content,
then shame on all of us. This is not
something to fear, it is an opportunity
to embrace, and it is a ton of fun!”
Nemhauser says. “I highly recommend
following our (Adobe’s) Facebook
pages for your favorite products like
InDesign, Illustrator and Photoshop.
It’s a great way to follow along, share
your thoughts, and engage with the
design community.”
Is it necessary for
designers to understand
what the content on a tablet
or mobile device intends to
be – Newspaper? Magazine?
Does anyone care?
C
BN : One of the most exciting
things about tablet devices
is that it is forcing people to
reconsider what may have
been arbitrary boundaries
between content types.
A newspaper has always
had the assets (e.g., video,
imagery, articles, etc.) to
create a magazine-like
experience. What they have
not had is a viable digital
target to publish to. There is
no cost of printed material.
The cost comes on the
design-side, but we’re
working on that! The first
newspaper was published
in 1641. The first magazine
came around 1731. The first
known website was posted
in 1991, and the first blog in
1998. We are entering a time
where new content types
could be emerging multiple
times per year.
C
Is any format (print,
mobile, tablet, web)
that best lends itself to a
starting format from which
designers can then adapt
for other media?
BN : Great question, and the
answer will vary by designer
and by intent. If the tools are
built the right way, designers
will succeed following a
VISUAL MEDIA ALLIANCE 12
very similar workflow to what
they do now. Lots of people
talk about these changes as
if designers will need to go
back to school in order to
participate. The reality is
that designers already have
the skills they need. If you
are graphic designer working on printed materials in
InDesign, Illustrator and
Photoshop, than that’s where
you should start your work for
publishing to other media.
Some people will tell you to
design for the most constrained target (e.g., tablet,
website, etc.) first, and then
broaden out. That is a fine
way to go, but I believe
designers want to be thinking
about the best design, not
the limitations of technology.
What are the tools and
skills print designers must
leverage to be part of this
revolution in how content is
created, distributed and
consumed?
C
BN : See my earlier answer.
The truth is that a box is still
a box. An adornment is still
an adornment. Red is still
red…well…mostly. I don’t
think we want to start a color
management riot here. The
point is that the first time you
hold a tablet with an issue of
Wired magazine, you’ll get it.
Sure, there are some cool
interactive experiences, but
largely, it is a printed magazine designed for a different
trim size. We intend to
make the interactive stuff
simple enough for everyone
to participate and play.
How must designers
change their thinking
about a project destined
for more than one media?
C
BN : The important thing is
to avoid letting yourself slip
into ruts. “I need to stick to
one-color design to cut cost,”
or “I’ll just farm all the web
stuff out to a developer.”
This is a time to challenge
convention.
Maybe the client would be
better off with a pure digital
delivery. We are already
hearing of examples where
companies are wanting to
publish digital brochures to
their sales teams instead of
print. They have figured out
it will cost less to buy tablet
devices for everyone and
switch to a digital version,
plus they can include
video training that was
not possible in print.
This is a chance for
designers, particularly
graphic designers, to
re-imagine much of the
materials we see today.
Convenient Showcase Ceremonies
Try Marketing Made Easy and Economical
A Print/Design competition for printers, finishers, brokers,
design creatives and marketing professionals based in
Northern California and Northern Nevada.
CALL FOR ENTRIES
Offset printing Web printing Digital printing Variable Data
Stochastic printing Large format printing Hi-fidelity printing
Specialty substrates Environmentally sound Website design
They said it couldn't be done printing Finishing techniques
Design Point-of-purchase Packaging Innovative processes
Call For Entries
Enter online at VMA.bz/showcase.
If you have any questions please contact
[email protected], (415) 489-7625
or (800) 659-3363 x125
Entry deadline is Friday, APR 15
W
APRI L 15
DEADLINE
vma.bz/
showcase
hen you enter your best projects in
•East Bay, June 25, 2011 at Lafayette Plaza
the 2011 Showcase of Print/Design
Hotel & Spa (in conjunction with the EBCC
Excellence you take the opportu-
Past President’s night)
nity to gain recognition for the work that
you produce. The benefits of participation
include marketing your company by
showcasing your effort to your customers
and the graphic arts community. You also
receive recognition for your dedication to
design and the quality of print production.
This year, to make the Award Ceremonies
convenient for all entrants, the event will be
held in three different locations but offer
the same presentation:
•San Francisco, June 8, 2011 (location TBA)
•Sacramento, June 16, 2011 (location TBA)
13
In addition, all gold award winning entries
will be on display at Visual Media 011 on
May 12 in San Francisco. And, all gold award
winning entries in the Print and Finishing
categories will automatically be sent on to
the Printing Industries of America Premier
Print Awards at no additional cost.
Visual Media Alliance or local Litho Club
members pay $50 per entry (3rd entry free
with two paid entries). For an additional
$20 per entry you can have your piece go on
to the National Association of Litho Clubs
Impression Awards.
Q2 2011 CONNECTED
C
M
Y
CM
MY
CY
CMY
K
© 2010 IKON Office Solutions, Inc., IKON Office Solutions® and IKON: Document Efficiency At Work® / A Ricoh Company are trademarks of IKON
Office Solutions, Inc. Ricoh® is a registered trademark of Ricoh Company, Ltd. All other trademarks are property of their respective owners.
VISUAL MEDIA ALLIANCE 14
DISCOUNT PROGRAMS SPOTLIGHT
Membership Can Mean
Saving Money
D
uring the past year, VMA has added programs that really do impact a company’s
bottom line. Processing credit cards and shipping are business realities that you
can do something about now.
Group Discounts
for Our Members
Visual Media Alliance members can
save substantial sums when they
take advantage of some 11 Group
Discount programs offered through
the association. Each of these
companies have benefits to offer.
Latest and Really Great Additions
• A PPLE
Marathon: Marathon Solutions, Inc. serves as VMA’s exclusively endorsed credit card
• A DOBE
processing partner. The program is designed to save time and money for all members,
• C REATIVE E DGE
regardless of company size or processing volume.
• F EDE X
Our members will receive the following benefits and more:
• M ARATHON S OLUTIONS
• Industry’s most aggressive wholesale credit card processing rates (20–40% savings)
• O FFICE D EPOT
• Elimination of all unnecessary Non-Compliant or “Junk” fees
• Complimentary credit card processing software (a $500 value)
To take advantage of this new benefit
merchant statement to Danny Haggerty
take up the VMA Plus Marathon
by faxing to (913) 953-5353 or
challenge today. You will receive a
emailing [email protected].
free and confidential savings analysis.
He can also be reached at (913)953-5301
Simply furnish a recent MCNISA
or toll free at (877) 908-9733 x254.
• PAPER S PECS
• S HOP TOWELS
• UPS D ISCOUNT P ROGRAM
• X EROX
In addition there are other discount
programs described in detail on
VMA’s website. All you have to do
Creative Edge (creativeedge.com): is a powerful online resource that should be
is act now.
included in every creative’s arsenal of tools. With Creative Edge, graphic designers,
prepress operators, web designers, animators, illustrators, photographers and
aspiring creative-types or enthusiasts have instant access to thousands of videos,
books and tutorials from the world’s foremost experts in Web and print design concept,
theory, best practices, standards, industry certifications and more.
In this fully searchable video and book
Press, O’Reilly Media, Focal Press,
collection, users worldwide can quickly
Adobe Press, New Riders, Sams, Que,
search and read, copy and paste, down-
Rocky Nook, VTC, Total Training and
load book content or watch videos from
Class on Demand.
authoritative publishers like Peachpit
All VMA individual members are eligible for 28% discount on a Creative Edge
subscription. That’s an “all you can access” discount price of $17.99 a month or
$197.89 a year.
All VMA company-level members can get even greater value with Creative Edge’s
Small Business Program.
• Companies with 2–10 employees: $400 a year for named accounts for all employees
• Companies with 11–25 employees: $1,000 a year for named accounts for all employees
• Companies with more than 25 employees are eligible for an Enterprise program
MORE INFORMATION: contact Shannon Wolford (415) 710-0568 or go to
VMA.bz > Management Solutions > Group Discount Suite
VISUAL MEDIA ALLIANCE
APPLE DISCOUNTS:
please see page 19 for details
15
Q2 2011 CONNECTED
GOVERNMENT AFFAIRS
GERRY BONETTO
Government Affairs Director
Testing Stay Extended Again
for the Visual Media Alliance.
He is available to members
by phone and email.
Call him at (800) 659-3363
or (415) 243-8126 or
email [email protected]
T
he Consumer Product Safety Improvement Act of 2008, in large part a
response to high-profile recalls of both imported and domesticallyproduced children’s toys and products, greatly expands the authority of
the Consumer Product Safety Commission (Commission) and regulates potentially
hazardous children’s products, among other things. Specifically, the Act establishes
lead and phthalate (e.g. plasticizers that could be found in inks, coatings and
adhesives) content limits and requires testing and certifying of products to ensure
they do not exceed these limits.
The new regulations include children’s
books and other printed materials as
products subject to the new limits and
testing requirements. The lead and
phthalates limits are currently in effect
and the testing requirements were
scheduled to go into effect in February.
Printing Industries of America and allied
associations petitioned the Commission
urging Chairman Tenenbaum to vote to
extend the stay.
In late January, the Commission
extended it to December 31, 2011.
Find the CPSC’s official notice stating
the stay of enforcement on testing and
certification of total lead content on
children’s products (except on metal
components of metal jewelry) has been
extended until December 31, 2011 at:
cpsc.gov/library/foia/foia11/brief/
stayleadch.pdf
Reporting Cash-Based Sales
M
any businesses make sales for which they do not receive immediate
payment. For example, you may sell a job on credit, or you may need to
wait for a check to clear before receiving payment.
As a seller, however, you are required to pay sales and use tax to the State Board of
Equalization in the reporting period in which the sale takes place, regardless of when
you receive payment. Furthermore, tax must be based on the total amount of the sale.
Under the Sales and Use Tax Law, sales of merchandise or other tangible personal
property are subject to tax at the time ownership of the property or title to the
property has been transferred to the buyer (or to another person at the direction
of the buyer).
E
U
D
!
W
NO
VISUAL MEDIA ALLIANCE If ownership has been transferred, you cannot defer your tax payment
until you have received payment, in part or full.
If you do not report tax in the reporting period in which the sale took
place, you are liable for overdue taxes plus applicable interest and
penalty charges.
16
CONTINUED
EXPO
There’s nothing like it in the Bay Area. Exhibitors are the local vendors and local reps from
national/international companies.
The area’s largest local trade show
anticipating 50+ exhibitors showcasing
their latest and greatest. If you are
interested in exhibiting, contact
Bob Davies or Shannon Wolford
– Bob@ VMA .bz, (415) 489-7607
– Shannon@ VMA .bz, (415) 710-0568
thoroughly in 17 additional seminars that
include new subjects and expert speakers
discussing email and social marketing,
F
avorite speakers from past events
appear as well. Patti Sokol from
Adobe makes sure the latest in print
web analytics, branding, augmented
and interactive documents are presented.
reality, and more. New presenters (view
She’ll cover CS5 capabilities in two morning
full list online) will provide fresh insights
sessions which will be repeated in the
into what marketers and designers need to
afternoon. Sabine Lenz of PaperSpecs will
know now:
provide the paper basics customers need
Partial list of exhibitors: AAA Flag & Banner, AIGA,
• Adria Richards, FreshWorkshops
to know and how to spec paper like a pro
Adobe, Appleton Coated, Arjobex, BelAire Displays,
• Mark Evans, ConvergeLabs
in her always packed session.
Best Label, Buttonworks, Create More, Creative Edge,
• Lisa Murphy, junaio
Direct Response Imaging, Dome, Eagle Press, Fujifilm,
• Dr. Yi Wang and Kate Cushing, Google
GMC Software Technology, Gruppo Cordenons,
• Mark Silva, Emerging Platforms
Hillis Printing, Kodak, Neenah Paper, ImageTech,
• Kim Stiglitz, Vertical Response
International Contact, iPaper, Pacific Digital Image,
Ian Flynn, Direct Response Imaging,
will reveal the many new and exciting
digital print technologies available
today that can enhance the value of a
printed piece and improve its utility in
Pacific Standard Print, PageDNA, PicScout,
an interconnected world. He’ll cover
Spicers, Tek Labels, Vertical Response,
Invisible fluorescing inks for security,
Watermark Press, Western Web,
Dimensional pattern coating for
West Linn Paper Company, XYZ Graphics,
texture, White Ink, Light black ink
Xerox, Zooka Creative
for photo applications and more.
And, he’ll bring non-virtual samples.
Hal Hinderliter will also take a look
EARLY BIRD SAVINGS
for all EXPO passes
SAVE!
April 1-15
April 16-30
at the future of print and interactive
print. A panel on sustainability will
examine the best ways to help your
$10
clients and your own business operate
Buy one
get one free
$15
with “green” practices.
EARLY BIRD SAVINGS
These programs and others provide a
wealth of knowledge in a single day.
For complete information on the
keynotes, seminars and pricing, visit
for all EVENT passes
VisualMedia011.com. Register early to
Register before April 30...
save on already reasonable pricing.
Save $50 for an All Day Pass
Save $20 for a Half Day Pass
17
Q2 2011 CONNECTED
>
>
>
>
>
>
P R I N T I N G
TRADE
PRINTER
Call 1-877-2IMPACT
for an estimate
■
■
■
■
■
GRAPHIC DESIGN
COMPLETE BINDERY DEPARTMENT
ONLINE ORDERING
DIGITAL & VARIABLE DATA PRINTING
OFFSET PRINTING
Corporate Communications
Product Data Sheets
Catalogs
Presentation Folders
Identity Packages
Training Manuals
Employee Handbooks
Newsletters
Client Collateral
Indoor/Outdoor Signage
Mention coupon code PINC10 for 10% off your next order
Celebrating
25 Years
Business Point Impressions
23278 Bernhardt Street ■ Hayward, CA 94545
Phone: 510-783-7977 ■ Fax: 510-783-9699
E-mail: [email protected]
Web: www.impactprint.com
VISUAL MEDIA ALLIANCE Full Color & Digital Printing
925-771-2080 [email protected]
18
DISCOUNT PROGRAMS SPOTLIGHT
Group Discounts
for Our Members
S
Membership Discounts
On Apple Products
hop the Apple Online Store and save from 4–17% at the online Apple store on
all of their products from iPads, iPods and Macs to software (excluding iPhones).
You and your employees can log-on to the special online Apple store and receive
these discounts. Payment can be made with any combination of credit card, Apple Gift
Card, and Business Financing.
Latest Products Available For VMA Members
Apple iPad 2: Apple recently introduced iPad 2, which became available March 11.
iPad 2 features an entirely new design that is 33 percent thinner and up to 15 percent
lighter than the original iPad.
Visual Media Alliance members can
save substantial sums when they
take advantage of some 11 Group
Discount programs offered through
the association. Each of these
companies have benefits to offer.
• A PPLE
• A DOBE
• C REATIVE E DGE
• F EDE X
• M ARATHON S OLUTIONS
• O FFICE D EPOT
iPad 2 now includes:
• Two cameras, a front-facing VGA camera for FaceTime and Photo Booth
• A rear-facing camera that captures 720p HD video, bringing the innovative
• PAPER S PECS
• S HOP TOWELS
• UPS D ISCOUNT P ROGRAM
FaceTime feature to iPad users for the first time.
• X EROX
iPad 2 is available in black or white.
In addition there are other discount
programs described in detail on
VMA’s website. All you have to do
is act now.
Apple MacBook Pro: Apple also recently updated the industry-leading MacBook Pro
family with next generation processors and graphics, high-speed Thunderbolt I/O
technology and a new FaceTime HD camera.
Featuring the very latest dual-core and
quad-core Intel Core processors, the
entire MacBook Pro line is up to twice
as fast as the previous generation.
MORE INFORMATION: contact Sue Benavente (415) 489-7622 or go to
VMA.bz > Management Solutions > Group Discount Suite > Apple
or visit Association Member Purchase Program store: apple.com/eppstore/vma
VISUAL MEDIA ALLIANCE
19
CREATIVE EDGE AND MARATHON
SOLUTIONS DISCOUNTS:
please see page 15 for details
Q2 2011 CONNECTED
HUMAN RESOURCES
Bathroom Breaks, Not Rest Periods
A
llowing employees to use toilet facilities during working hours does
not meet the employer’s obligations to provide rest periods and a meal
period as required by the Industrial Welfare Commission (IWC) Orders.
This is not to say, of course, that
If an employee needs to use the
employers do not have the right to
toilet facilities excessively during the
reasonably limit the amount of time
workday, due to a long term or chronic
employees may be absent their work
medical condition verified in writing
stations; and, it does not indicate that
from a physician, then the company
an employee who chooses to use the
may have a duty to accommodate these
bathroom while on an authorized break
additional bathroom breaks under
may extend the break time by doing so.
the American with Disability Act and
The Department of Labor Standards
the California medical
Enforcement policy simply prohibits
and mental disability
an employer from requiring that
regulations.
employees count any separate use
of toilet facilities as a rest period.
Burman Trade Bindery
SpecialtieS
Remoistenable fugitive gluing
Saddlestitching
capabilitieS
Cutting
Folding (maps, double-gate)
Letterpress diecutting
Drilling
Shrinkwrapping,
Kleenstick application
Handwork department
Quick turnarounds
Quality work
competitive pricing
Burman Trade Bindery
171 Beacon Street
So. San Francisco, CA 94080
(650) 872-8998
[email protected]
VISUAL MEDIA ALLIANCE 20
HUMAN RESOURCES
DOUG MOORE
Visual Media Alliance’s
Meal Periods
W
Human Resource Specialist.
hether it’s a creative office or a printing plant, in California, employees
Doug is available to provide
get to eat or at least take a break. The law states that employees working
no-cost assistance to members.
for a period of more than 5 hours a day must be provided with a “duty
Call him at (800) 659-3363
free” meal period of not less than 30 minutes. They can waive the meal period
if they works less than 6 hours in a work day.
A second off duty meal period of no
and employee may not agree to an
less than 30 minutes must be provided
on-duty meal period unless, based on
if employees work more than 10 hours.
objective criteria, any employee would
Employees can waive this meal period if
be prevented from being relieved of all
the workday does not exceed 12 hours.
duty based on the necessary job duties.
Employees must be relieved of all duty
during their 30 minute meal period or
the time is considered “on duty” and
must be counted as hours worked.
or email [email protected].
Some examples of jobs that fit this
category are a sole worker in a coffee
kiosk or an all night convenience store,
Doug is also available for
and a security guard stationed alone
onsite training and consults.
On-duty meal agreements are allowed
at a remote site. This is not a likely
but must be prepared according to the
scenario for VMA members.
law and signed. However, an employer
If there are topics you would
like to see covered in this
column, please contact him.
Pregnancy Leave Requirement
If an employer with five or more employees provides more than four months of leave
for other types of temporary disabilities, the same leave must be made available to
women who are disabled due to pregnancy, childbirth, or a related medical condition.
Leave can be taken before or after birth during any period of time the woman is
physically unable to work because of pregnancy or a pregnancy-related condition.
All leave taken in connection with a specific pregnancy counts toward computing the
four-month period. This includes time off needed for prenatal care, severe morning
sickness, doctor-ordered bed rest, childbirth, recovery from childbirth, or any related
medical condition.
The Right to Inspect
Personnel Files
✔
✔
✔
Employees retain the right to review the contents of their personnel files at
reasonable times and intervals.
Employees on a leave of absence can also request to inspect their files.
Former employees retain the right of inspection until the statute of
limitations on any claims they may have against their former employer expires.
The Department of Labor Standards Enforcement (DLSE) has guidance on reasonable
times and intervals.
21
Q2 2011 CONNECTED
Triple Threat Trade Source
Web Printing
Envelope Printing
Short Run 4 Color
• Sheet size to 17 1/2 x 22
• 2, 4, and 8 unit presses
• Uncoated stocks and
Coated stocks
• 2 color Jet press
• #9, #10 and 6 x 9
• Most jobs in 48 hours
• Heidelberg QMDI-46
• Sheet size up 12 x 18
• Most jobs printed in
under 48 hours
1348 Terminal Street, West Sacramento
Toll Free 1-888-548-7233
phone: (916) 374-8991 • Fax: (916) 374-8993 • www.volumepress.com
EVENTS CALENDAR
Java & Jabber
VMA’s New Break fa st Meetups:
Connec t over Cof fee
APRIL 2011
REMORA HOLDINGS, LLC
APR 11 ADWEB 3.0 San Francisco
600 Townsend St., San Francisco
adweb30.com • 7:30am–6:30pm
DMG::EVENTS
APR 11-13 ad:tech san francisco
Minna Gallery, San Francisco
sf beta.com • 5–9pm
VISUAL MEDIA ALLIANCE
APR 19 Java & Jabber
VISUAL MEDIA ALLIANCE
MAY 10 Java & Jabber
Breakfast Meetups
Mimi’s Cafe, Fresno
VMA.bz • 7:45–9am • See box on top right
GOOGLE
MAY 10-11 Google I/O 2011
Sold out event • Stayed tuned by following
GoogleIO on Twitter • GoogleIO on Buzz
VISUAL MEDIA ALLIANCE
MAY 12 VM011: State Of The Art
Breakfast Meetups
Mimi’s Cafe, Sacramento
VMA.bz • 7:45–9am • See box on top right
Expo / Seminars / Networking / Keynotes
UCSF Mission Bay Conference Center
VisualMedia011.com
8am–8pm • Social hours 6–8pm
GIRLS- IN -TECH
APR 19 A Fireside Chat with
AIGA
MAY 19 D.Talks: 2011
Foursquare CEO Dennis Crowley
Founders Den, San Francisco
foursquaregit.eventbrite.com • 6:30–9:30pm
O’REILLY
APR 19-21 where2.0 Conference:
The Business of Location
Hyatt Regency Santa Clara
where2conf.com/where2011
AIGA
APR 29 Continuum: Celebrating
our past, present and future
Honoring Linda Hinrichs, Michael Mabry,
Dugald Stermer and Jennifer Morla
aigasf.org • 6:30–10pm
MAY 2011
FOUNDRS.COM
MAY 3 The Founder Conference 2011
Mountain View Center for Performing Arts
thefounderconference.com/silicon-valley/
9am–6pm • After-party 7pm
Visual Media Alliance invites all visual
media professionals to come together,
get acquainted and share your experience
with this cross-functional group. You
can form new business connections or
strengthen existing ones; this may be the
resource you need to close the next big deal.
Join us in an open discussion on integrating
new technology, collaboration strategies,
self-promotion, business today and other
topics.
» Dates & Locations: VMA.bz
O’REILLY
JUNE 14-16 Velocity Conference 2011 Web
Performance and Operations Conference
Santa Clara Convention Center
velocityconf.com/velocity2011
AIGA, San Francisco
aigasf.org • 6:30–8:30pm
AIGA
JUN 15 D.Talks for Design Week
AIGA, San Francisco • aigasf.org • Noon–1:30pm
JUNE 2011
MICROSOFT
JUNE 2 Cloud Intelligence
Technology Conference
Microsoft Silicon Valley Conference Center
cloud-conference.com
CAL POLY
JUNE 4 24th Annual GrC Alumni Golf
Tournament (Sponsored by Golf Pro Jason Gore)
grcalumni.org • More info on page 11
VISUAL MEDIA ALLIANCE
JUN 13 Java & Jabber Breakfast Meetups
Town’s End, San Francisco
VMA.bz • 7:45–9am • See box on top right
AIGA
JUN 13-19 San Francisco Design Week 11
sfdesignweek.org
AIGA
JUN 16 Design Lecture: 11
Adobe San Francisco • aigasf.org • 6-8:30pm
VISUAL MEDIA ALLIANCE and EBCC
JUN 20 Golf Tournament – 55th Annual
Crow Canyon Country Club, Danville
VMA.bz • Lunch 11am
Tournament & Banquet Noon–6:30pm
GigaOM
JUNE 22-23 Structure 2011
UCSF Mission Bay Conference Center
event.gigaom.com/structure/
HOW MAGAZINE
JUNE 24-27 HOW Design Conference
Hyatt Regency Chicago, Chicago, IL
howconference.com
A Print/Design competition for printers, finishers, brokers,
design creatives and marketing professionals based in
Northern California and Northern Nevada.
APRI L 15
DEADLINE
vma.bz/showcase
CALL FOR ENTRIES
Show off your best projects
produced/designed between
March 2010 and March 2011.
Gold winners will be recognized
at Awards Dinners in San Francisco/
Peninsula, Sacramento, and the
East Bay in June.
Avoid paperwork, enter online at
vma.bz/showcase.
For a printed copy of the Call For Entries
packet, please contact Laura Vargas:
[email protected], (415) 489-7625
Offset printing Web printing Digital printing Variable Data
Stochastic printing Large format printing Hi-fidelity printing
VISUAL MEDIA ALLIANCE
Specialty substrates Environmentally sound Website design
23
APRI L 15
Q2 2011 CONNECTED
PRST STD
U.S. Postage
PAID
Concord, CA
Permit No. 812
Visual Media Alliance Quarterly Newsletter
Formerly known as PINC
Premier Sponsors
Q2 2011
Time Dated Material