Sales Presentation Droste ® June, 2012

Sales Presentation Droste ® June, 2012

Sales Presentation Droste®
June, 2012
Hosta International 2012
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1. Droste® History
• Established in Haarlem, NL in 1863
• Originally family owned business
• First factory in 1897
• First Dutch exporter in the 1920’ies
• Manufacturer of traditionally crafted chocolate specialties,
such as the unique pastilles and cocoa powder
• Since 1997 part of the Swiss based Hosta Group
Cacao packaging showing the traditional
picture of a Dutch nurse
Founder: Mr. G. J. Droste
Droste Pastilles
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2. Droste® part of Hosta Group – Basel Switzerland
Hosta International 2012
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3. Droste® Brand
• Droste is a traditional Dutch chocolate brand since 1863
 Own factory in The Netherlands
 Own manufacturing process from cacao bean to chocolate
 Carefully kept recipes
 Craftmanship and expertise
 Unique shaped pastilles and hexagonal packaging
• Droste stands for quality, sharing, gifting, caring, enjoyment
• Selling idea:
“Finest ingredients, Purest Taste since 1863”
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4. Droste® Product assortment: Pastilles
Pastilles
• Unique shape since 1863
• Tasty, high quality chocolate
• Available in 8 flavours
• Different packaging for different channels
- XXL pastille 50g for check outs and Out of Home (impuls)
- Roll 85g for food retail, check outs and Out of Home (impuls)
- Classic Roll 100g for food retail, specialty shops
- Duo pack 200g for food retail, specialty shops
- Half meter 300g for promotional in/out activities and Duty Free markets
- Pastille Mix 150g/750g/5kg for Food Retail, Hospitality Business and Cash& Carry
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4.1. Droste® Pastilles assortment: XXL Pastilles 50g
Channel:
Impuls, individual consumption
Flavours:
Hazelnut, Almond, Peanut, Cookie
Packaging:
Bright shiny foil
Availability: available per June 1, 2012
CTN:
18 or 20 x 50 g display box
Languages:
suitable for thermo printing*
Shelf live:
18 months
RRP:
€ 0,79/$ 0,80/£ 0,80
* Ask your Account Manager for further details
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4.2. Droste® Pastilles assortment: Roll 85g
Channel:
Impuls; out of Home, check outs
Flavours:
Milk, Dark, Doublette Milk/Dark and
Doublette Milk/White
Packaging:
Bright shiny foil
Availability: available
CTN:
24 x 85g display box
Languages:
suitable for thermo printing*
Shelf live:
18 months
RRP:
€ 0,99/$ 0,99/£ 0,99
* Ask your Account Manager for further details
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4.3. Droste® Pastilles assortment: Classic roll 100g
Channel:
Specialty shops, food retail
Flavours:
Milk, Dark, Extra Dark 75%, Doublette Milk/Dark,
Doublette Milk/White, Orange, Madagscar, Stracciatella
Packaging:
Hexagonal carton
Availability: available
Extra Dark 75%
Milk/Dark
Milk
Madagascar
Milk /Orange Milk/white
Dark
Stracciatella
CTN:
12 x 100g
Languages:
Standard European Languages
Shelf live:
18 months
RRP:
€ 1,29/$ 1,15/£ 1,15
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4.4. Droste® Pastilles assortment: Duo pack rolls 200g
Channel:
Food retail, specialy shops
Flavours:
Milk, Dark, Extra Dark 72%, Doublette
Milk/Dark, Mint/Orange (190g)
Packaging:
Hexagonal carton
Availability: available; Mint/Orange as from August 2012
Milk
Extra Dark 72%
Dark
Doublette Milk/Dark
CTN:
6 x 200g
Languages:
Standard European Languages
Shelf live:
18 months
RRP:
€ 1,99/$ 1,99/£ 1,99
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4.5. Droste® Pastilles assortment – Half meter rolls 300g
Channel:
Food retail, specialty shops, promotional activities
Flavours:
Milk
Packaging:
Hexagonal carton; special sleeves available example
X-mas, Eastern.
Availability: available; special sleeves, flavours on demand
CTN:
12 x 300g standard box
Languages:
Standard European Languages
Shelf live:
18 months
RRP:
€ 2,99/$ 2,99/£ 2,99
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4.6. Droste® Pastilles assortment: Mix 150g
Channel:
Food retail, specialty shops
Flavours:
Milk, Dark, Extra Dark, Doublette Milk/Dark,
Doublette Milk/White, Orange, Madagascar,
Stracciatella
Packaging:
30 individually wrapped in foil, in carton hexagonal box
Availability: available
CTN:
6 x 150g
Languages:
Standard European Languages
Shelf live:
18 months
RRP:
€ 2,49
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Other Specialties
5. Droste® Gift boxes
Channel:
Food retail, specialty shops, promotional activities
Flavours:
Tulips (Milk, Dark, White) 175g
Assortis (Milk, Dark, White) 200g
Holland Edition (Milk, Dark, White) 175g
Packaging:
Hexagonal giftbox with inner tray
Availability: available
CTN:
Tulips 6 x 175g
Assortis 6 x 200g
Holland Edition 6 x 175g
Languages:
Standard European Languages
Shelf live
18 months
RRP:
€ 2,79
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6. Droste® Chocolate Letter
Channel:
Food retail, specialty shops
Flavours:
Milk (26 letters available, Dark & White (M, D, L)
Packaging:
Carton giftbox
Availability: Production June, July, August
CTN:
8 x 135g
Languages:
Standard European Languages
Shelf live:
18 month
RRP:
€ 1,99/$ 1,99/£ 1,99
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7.Droste® Cocoa powder
Channel:
Food retail, specialty shops
Flavours:
100 % Cacao powder
Packaging:
Carton 250g
Availability: available
CTN:
12 x 250g
Languages:
Standard European Languages
Shelf live
18 months
RRP:
€ 2,79/$ 9,99
Famous Dutch packaging 250 g
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8.Droste® Hot chocolate drink
Channel:
Food retail, Catering business
Flavours:
Milk
Packaging:
Carton box with sachets
Availability: available
CTN:
12 x 250g
Languages:
Standard European languages
Shelf live:
18 month
RRP:
€ 2,49
Box 12 sachets x 21g
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Duty Free
9.1. Droste® Gift boxes Duty Free
Channel:
Duty Free
Flavours:
Tulips (Milk, Dark, White) 275g
Assortis (Milk, Dark, White) 300g
Holland Edition (Milk, Dark, White) 275g
Packaging:
Hexagonal Giftbox with inner tray
Availability: available
CTN:
Tulips 6 x 275 g
Assortis 6 x 300g
Holland Edition 6 x 275g
Languages:
Standard European Languages
Shelf live
18 months
RRP:
€ 8,75
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9.2. Droste® 3-pack Duty Free
Channel:
Duty Free
Flavours:
Milk, Dark, Orange
Packaging:
Window box with 3 Classic rolls 100g
Availability: available
CTN:
24 x 300 g
Languages:
Standard European Languages
Shelf live
18 months
RRP:
€ 5,99
3 x 100g
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9.3. Droste® 6-pack Duty Free
Channel:
Duty Free
Flavours:
Milk, Dark, Extra Dark, Doublette Milk/Dark, Doublette
Milk/White, Orange.
Packaging:
Window box with 6 Classic rolls 100g
Availability: available
6 x 100g
CTN:
12 x 600g
Languages:
Standard European Languages
Shelf live
18 months
RRP:
€ 9,75
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9.4. Droste® Pastilles assortment – Half meter rolls 300g
Channel:
Duty Free
Flavours:
Milk
Packaging:
Hexagonal carton; Delfts blue.
Availability: available; special sleeves or flavours on demand
CTN:
12 x 300g standard box
Languages:
Standard European Languages
Shelf live:
18 months
RRP:
€ 5,45
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Catering Business
10. Droste® Pastillemix 750 g
Channel:
Catering business
Flavours:
Milk, Dark, Extra Dark, Doublette Milk/Dark, Doublette
Milk/White, Orange, Madagascar, Stracciatella
Packaging:
Tube
Availability: available
CTN:
1 x 750g standard box; also available in 5kg
Languages:
Standard European Languages
Shelf live:
18 months
RRP:
€-
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Displays
11.1. Display small rolls 85g
Name
Item number
Content
Flavours
Size (L x W x H) mm
exc. to pcard
Weight
Shelf live
Pallet loading (eu)
EAN-code
85 g display small
8019100
192 x 85 g rolls
4 flavours
395x330x1280
19,8kg
18 months
1x6=6
8715675419102
8019100 Content:
2 ctn x 24 milk
2 ctn x 24 dark
2 ctn x 24 milk/dark
2 ctn x 24 milk/white
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11.2. Display large rolls 85g
Name
Item number
Content
Flavours
Size (L x W x H) mm
exc. to pcard
Weight
Shelf live
Pallet loading (eu)
EAN-code
85 g display large
8019110
288 x 85 g rolls
4 flavours
526x330x1280
28,6kg
18 months
1x4=4
8715675419119
8019110 Content:
3 ctn x 24 milk
3 ctn x 24 dark
3 ctn x 24 milk/dark
3 ctn x 24 milk/white
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11.3. Display small XXL pastilles 50g
Name
Item number
Content
Flavours
Size (L x W x H) mm
exc. to pcard
Weight
Shelf live
Pallet loading (eu)
EAN-code
XXL display small
8019200
152 x 50g XXL pastilles
4 flavours
395x330x1280
11,48kg
18 months
1x6=6
8715675419201
8019200 Content:
2 ctn x 18 Almond
2 ctn x 18 Hazelnut
2 ctn x 20 Peanut
2 ctn x 20 Cookie
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11.4. Display large XXL pastilles 50g
Name
Item number
Content
Flavours
Size (L x W x H) mm
exc. to pcard
Weight
Shelf live
Pallet loading (eu)
EAN-code
XXL display large
80192210
228 x 50 g XXL pastilles
4 flavours
526x330x1280
19,63
18 months
1x4=4
8715675419218
80192210 Content:
3 ctn x 18 Almond
3 ctn x 18 Hazelnut
3 ctn x 20 Peanut
3 ctn x 20 Cookie
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11.5. Display Classic roll 48 x 100g
Name
Item number
Content
Flavours
Size (L x W x H) mm
exc. topcard
Weight
Shelf live
Pallet loading (eu)
EAN-code
8019467 Content:
• 6 x Milk
• 6 x Doublette Milk/Dark
• 6 x Doublette Milk/White
• 6 x Dark
• 6 x Extra dark 75%
• 6 x Orange
• 6 x Madagascar
• 6 x Stracciatella
48 x 100 g rolls display
8019467
8 x 6 rolls a 100/95 g
all 8
390x225x185
5,4 kg
18 months
5x10=50
8715675494673
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11.6. Display Pastilles 240 x Classic roll 100g
Name
Item number
Content
Flavours
Size (L x W x H) mm
exc. to pcard
Weight
Shelf live
Pallet loading (eu)
EAN-code
240 x 100 g rolls display
8019173
240 rolls a 100/95 g
all 8
436x410x1200
32,8 kg
18 months
1x4=4
8715675491887
8019173 Content:
• 60 x Milk
• 24 x Doublette Milk/Dark
• 24 x Doublette Milk/White
• 36 x Dark
• 48 x Extra dark 75%
• 24 x Orange
• 12 x Madagascar
• 12 x Stracciatella
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11.7. Display ½ meter rolls 300g
Name
Item number
Content
Flavours
Size (L x W x H) mm
exc. to pcard
Weight
Shelf live
Pallet loading (eu)
EAN-code
96 x 300 g JFY display
8019270
96 JFYrolls a 300 g
only milk
436x410x1200
38,9 kg
18 months
1x4=4
077428419271
8019270 Content:
• 96 x 300g milk
In alliance with you account manager, content may
be amended according to your wishes
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11.8. Display Giftboxes 200g
Name
Item number
Content
Flavours
Size (L x W x H) mm
exc. to pcard
Weight
Shelf live
Pallet loading (eu)
EAN-code
48 giftbox display
8019370
48 x 200 g giftbox
Assorti
436x410x1200
20,4kg
18 months
1x4=4
8715675419379
Content:
48 x 200g Assortis
In alliance with you account manager, content may
be amended according to your wishes
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