Marking a Milestone - Glen Ivy Hot Springs

Special
Anniversary
Series
BY ALEXANDER MENRISKY
Along with ISPA which turns 25 this year, many other
ISPA members are also marking a milestone with
more than two decades in business. What was it like
when they first opened their spa or business? What
were the struggles and victories? How have they
withstood the test of time?
In this special anniversary series, discover the
lessons and stories behind some of the spa industry’s
most enduring spas and companies.
EDITORS’ NOTE: Are you celebrating your 25-year or more
anniversary this year? Email us at [email protected] for an opportunity to be highlighted in this special anniversary series in Pulse.
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ELEMIS
London W1K 5EX, United Kingdom
I
n the 25 years since its founding,
Elemis has grown into a reputed
British skin-care and spa line. The
company serves over an
estimated six and a half
million clients in 60 countries, bringing together
nature, science and aromatYEARS!
ics through aromatherapy
and body care.
“Elemis has always been a treatmentled brand, using a combination of
rigorous clinical trials and feedback from
therapists to perfect formulas,” says
Chief Marketing Officer Oriele Frank.
The brand has long been dedicated
to international growth and has
expanded enormously outside its U.K.
base, learning how to operate differently
in various countries across a variety of
cultures and skin types. In recent years,
the brand has embraced the digital
market and continued its international
push, branching out into travel spas and
cruise ships, while maintaining its retail
success.
“To support our ever-growing
network of international Elemis theratraining center so that therapists can
pists, we plan to open new training
build on their knowledge in the workacademies across the world to deliver
place or at home.”
therapy training and business skills that
To celebrate its 25th year, Elemis has
ultimately help make spas a successful
rolled
out numerous changes and speand profitable business,” Frank says.
cials, including three anniversary
“We have also invested in our online
products—a super-sized Pro-Collagen
Cleansing Balm, a silver-embossed ProCollagen Marine Cream and its
LONGEVITY TIP: “Always aim to
celebratory silver Cellular Recovery Skin
deliver the best in what you do. Live
Bliss Capsules. The House of Elemis
and breathe your brand from your
opens with a new treatment menu and a
head office to the customer’s journey.
refreshed brand, including newly
Don’t be afraid to make changes,
designed modern packaging with clearly
embrace it and drive it. Listen to your
communicated product benefits.
clients and customers and enjoy the
“Our biggest and most exciting new
relationships.”
treatment launch is BIOTEC Facials,”
25
Clockwise: The Elemis team at The House of
Elemis located in the United Kingdom; Elemis
Men's Skin-Care line and Elemis Chief Marketing
Officer Oriele Frank.
Frank says. “The power of actives, technology and touch are combined to
deliver clinically proven results.”
The company’s upcoming rebranding
campaign and The House of Elemis
launch are new contributions to a long
list of what Frank considers to be major
turning points for Elemis. Frank, alongside Elemis’ two other co-founders,
Noella Gabriel and Sean Harrington,
especially remembers the launch of the
company’s Pro-Collagen Marine Cream
in 2003, which placed Elemis on the
map in anti-aging skin care.
“At the heart of the brand, we will
always stay true to our belief that it
must have an incredible texture, aroma
and experience, while delivering the best
results,” Frank says.
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PULSE 57
GLEN IVY
HOT SPRINGS
Corona, California
G
len Ivy Hot Springs is one of
the oldest and most esteemed
spas in the United States. It
opened its doors 155 years
ago in March of 1860 as Temescal
Hot Springs. To put that age into
some perspective, Billy the Kid
was still Billy the Baby when
S!
Glen Ivy started taking customers.
YEAR
Over the first few decades of its
operation into the 20th century, Glen Ivy
expanded its property and services, finally Top: Glen Ivy Hot Springs in its early years as a
pioneering wellness destination. Right: Guests
transforming into the modern destination
enjoy a detoxifying mud bath. Below: The destination spa's lounge pool was added in 1984.
resort it is today in the prosperous postwar economy of the late 1940s and 50s.
“The Glen Ivy experience aims to
A change of ownership in 1977
inspire an approach to personal health
resulted in several exciting new develop- that comes with the integration of
ments. The Lounge Pool was added in
certain timeless values that can be
1984, the Bath House in 1999, the
found on the Wheel of Wellness,” says
Roman Baths in 2001, The Grotto in
CEO and President Jim Root. “With
2002 and Under the Oaks in 2007. The
Glen Ivy Hot Springs at its most
facilities currently house 72 rooms and
progressive point to date, 2015 is
stations in five buildings, and the spa’s
gearing up to usher in a new era of
treatments use both organic and luxury
wellness for this acclaimed property.”
ingredients to complement personal
To commemorate the 155th anniverwellness healing services such as yoga
sary, Glen Ivy Hot Springs is offering
and fitness activities.
guests a special package for USD$155 that
155
LONGEVITY TIP: “Honor [your] spa’s rich history and look forward to a future of
serving generations of guests and providing memorable, meaningful and enjoyable
experiences to everyone, every day.”
includes a 50-minute service, Grotto and
“Taking the Waters” admission, and a
champagne toast. The spa is also hosting
a 155th Anniversary Media Event for spa
and wellness writers, bloggers and social
media influencers to celebrate the organization’s rich history, development and its
new directions.
“In the next 25 years, we’re headed
‘back to the future.’ Glen Ivy will once
again be a true wellness destination with
overnight accommodations, programs, a
working farm and access to the wonders
of the Santa Ana Mountains as was first
available in our founding year of 1860,”
Root says.
(CONTINUED ON PAGE 60)
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October 2015
MARKING A MILESTONE
(CONTINUED FROM PAGE 58)
As a global brand, Jurlique has a
LONGEVITY TIP: “Stay committed
strong presence in Asia, Europe, North
Santa Monica, California
to your truth, even if your thinking
America and Australia. The year 2014
has not caught on yet.”
proved to be a milestone year for Jurlique
hat started as an idea in
for the launch of its latest technology
South Australia in 1985
brand,” Fernandez says. “In crafting the
called Nutri-Define.
has grown into the major
Precious Rose Hand Cream, we
“Nutri-Define is a real milestone in
global brand
employed an innovative method of colnatural as it touts patent-pending
that Jurlique is today,
lecting precious rose water from pure
technology with Biosome5 and
thanks to its unrelenting
Alchemist Roses through a dehumidifydelivers unexpected textures,
commitment to the
efficacy and scents in a sophisti- ing process.” The roses, she further
founders’ vision: pure
!
S
R
explains, were carefully picked by hand
A
cated and luxurious range,”
YE
and effective skin care
and placed in a drying shed where dehuFernandez says.
born out of the application of
midifying is used to preserve and extract
This year, Jurlique marks its 30th
modern technology to time-honored
pure Rosa Gallica flower water.
anniversary by launching a limited
organic formulations.
“These roses have been tenderly
edition version of its best-selling
“The core of the brand is the same as
grown, meticulously nurtured and honPrecious Rose Hand Cream.
it always has been,” says Rose
orably harvested by Jurlique in the
“Understanding the process for how we
Fernandez, vice president of sales and
Adelaide Hills for 30 years.”
developed this hand cream is integral
marketing, North America. “We mainand speaks to the authenticity of our
(CONTINUED ON PAGE 62)
tain our farm in the Adelaide Hills of
South Australia and our own manufacturing facility is just up the road from
From far left: Jurlique Vice President of Sales and Marketing, North
America Rose Fernandez. Jurlique marks its 30th anniversary with the
the farm. It is exciting to note that we
launch of its Precious Rose Hand Cream.
are undergoing a major expansion
in the area. Proudly, we do this with
the latest global sustainability and
operational standards.”
JURLIQUE
W
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October 2015
30
MARKING A MILESTONE
(CONTINUED FROM PAGE 60)
THE MARSH, A CENTER
FOR BALANCE AND
FITNESS
Minnetonka, Minnesota
A
fter a year of careful planning
and building, The Marsh, A
Center for Balance and
Fitness opened in
1985, the culmination of owner
and Executive Director Ruth
Stricker’s 58 years of work in
YEARS
health education. Combining
!
private membership with public
access and blending Western medicine with holistic therapies, The Marsh
has remained true to its mission while still
developing innovative treatments.
“We refer to The Marsh as ‘a place, a
community and an attitude,’” Stricker says.
“It has stayed true to its philosophy and
mission of addressing the whole person,
practicing life lessons, not perfection.
Given that there is always change, its
mission has remained relevant and appliClockwise: Front entrance of The Marsh, A Center
for Balance and Fitness. Guests enjoying the
cable.”
scenic view while lounging at the spa. The Marsh
The Marsh began with a cardiologist
owner and Executive Director Ruth Stricker.
and acupuncturist working side-by-side to
ously celebrate The Marsh’s past as well
diversity of people in the community and
emphasize its mission. Eight years after it
as look forward to its future.
focusing on living healthier lives in differopened, The Marsh underwent a major
“We envision growing the ranks of our
ent ways. Every The Marsh anniversary
expansion, doubling its treatment space
health and well-being services with
has hosted a visiting speaker who presto 67,000 square feet. This expansion
additional mental and health service
allowed the center to grow its staff to 200 ents a topic on health and well-being.
specialists, and also establishing a
and provided room for growth in program- This year, the spa offered a series of
lifestyle foundation,” Stricker says.
events and activities, some continuing
ming and services with a full spa, second
“Overall, it is most important for us to
annual traditions, such as giving back to
dining room, water therapy pool, meditamaintain and protect our warm and
tion tower, mental gym, conference center the earth with tree-planting events. All of
these activities are designed to simultane- unique The Marsh culture.” ■
and overnight accommodations. Physical
therapy personnel were added to the staff,
and the gym tripled in size to accommoLONGEVITY TIP: “Have a deep sense of integrity—know who you are, your purpose
date new services such as Pilates classes.
and mission. Be willing to be unique. Take risks. Follow where the people are. Read the
In May 2015, The Marsh celebrated its
front page of the newspaper, not just the industry publications. Be part of the commu30th anniversary with the theme “The
nity. Create a place where people can just be.”
Power of Community,” reflecting on the
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