Campaign #1 - Chamoy Creative

Chamoy Creative
Q3 & Q4 2015 - San Antonio, Tx
WB Liquors
CHAMOY CREATIVE, LLC- Confidential and Proprietary
About Chamoy Creative
Chamoy Creative is a Full Service Advertising Agency based in San Antonio, TX.
Who we are
Why Choose Chamoy?
Shopping
Our
Services
Chamoy Creative is a millennial
creative agency with digital at its
core. Our agency runs under a
millennial innovative mindset:
Confident, decisive, trend setting, and
limitless. We know we can and WE
WILL make a positive impact in our
community and on the brands we work
on.
Founded by Young Experienced
Advertisers.
We are just the right combination between
experienced and excited about innovating
the way we advertise. We are young,
hungry, and ready to create a strong brand
presence in this digital heavy world we live
in today.
Traditional
Take
advantageAdvertising
of Shopping Campaign Optimization
tactics.
• Branding
1. Use the Bid Landscapes tool to capture traffic within your
• Creative Direction/ Campaign
margins.
• Research/ Strategy/ Planning
2. Raise mobile bid adjustments to reach “on-the-go”
• Media Placement/ Media Buy
shoppers.
• Art Direction/ Design
3. Organize your promotional campaigns by using Custom
• inHispanic
Insights
/Campaigns
Labels
your Merchant
Center feed
to categorize holiday
products.
• Production (video & photography)
• Event
Marketing
Prepare
your merchant
center feed for holiday
Local Support. No Video Calls or
Webinars.
At Chamoy Creative we take our
customer’s time and needs very seriously.
This is why we offer local support to
provide the best service and quality of work
possible.
As millennials, we are diverse and
bicultural. We strongly believe on the
importance of brands having a strong
presence in all major markets and
throughout all digital platforms. This is
why we are highly active and
experienced in Google Analytics,
Keyword Search, Display Banners,
Social Media and Website
development. Our agency is equipped
to meet your every need- from
traditional to digital advertising.
DMG- Confidential
CHAMOY
CREATIVE,
and LLCProprietary
Confidential and Proprietary
All-in-One Online Business Solutions.
With Chamoy Creative you don’t have to
shop around, we have all you need to
move your business forward. We are a one
stop shop fully equipped to provide all you
could ever need.
2
promotions.
Ensure all products are included and approved in the data
Digital
& Social Media Services
feed ahead of time. Also, try revising your feed to include
• Insights
&and
Optimization
shopper-friendly
titles
attractive, professional photos of
your
products.
• Search Engine Marketing
•
•
•
•
•
•
Behavioral and Geo Targeting
Banners & Rich Media
Email Marketing
Social Media Engagement &
Listening
Reputation Management
Website Design/ Enhancement
MARKETING & ADVERTISING PROPOSAL
Meet The Team
1.1 Meet The Team - Digital Marketing Director
Oscar Peña - Founder & CEO “The Metrics Guy”
Nooneunderstandstheenormouspowerthatastrongdigitalplan
canhaveonacompany’ssuccessasmuchasourDigitalMarketing
Director,OscarPeña.Hehaswitnessed=irst-handhowabrand’s
digitalpresencecantakethemfrominvisibletorecognizable.Oscar
hasdedicatedhisentirecareertohelpingbrandsdevelopaweband
socialmediapresencethatwillconvertintosuccess.Heisadigital
marketingveteranwithovertenyearsofexperienceinConversion
Optimization,SEM,AdvancedAnalyticsandSocialStrategies.
HisexperiencegrowingupbetweenMexicoCity,ChicagoandSan
Antoniohasgreatlyshapedhisabilitytocommunicatetoadiverseand
multiculturalaudience.Oscar’sattentiontodetailandexpertisehave
landedhimnumerousinteractiveprojectswithaward-winning
agenciesintheUnitedStatesandLatinAmerica.Heistrulyan
innovatorandstrategistinthedigitalmarketingindustry.
DMG- Confidential
CHAMOY
CREATIVE,
and LLCProprietary
Confidential and Proprietary
3
MARKETING & ADVERTISING PROPOSAL
Meet The Team
1.1 Meet The Team - Creative Art Director
Alejandro Perez-Segnini “The Visual Communicator”
Alejandro“Ale”Pérez-Segniniisatrueartistwhohelpsbrands
communicatewiththeirtargetmarketvisuallyandinteractively.
HehasspenthislifebetweentheUnitedStatesandVenezuela,
workingforhighlyrenownedagenciesandmediacompanies,like
BromleyCommunications,MarketVision,CanalUnoand
MakinandoProductions.
Fromgraphicdesign,motiondesign,audioengineering,web
designand3-Danimation–Alecandoitall.Hiscreativityand
visionshinethrougheverysingleoneofhisprojects.
DMG- Confidential
CHAMOY
CREATIVE,
and LLCProprietary
Confidential and Proprietary
4
MARKETING & ADVERTISING PROPOSAL
Meet The Team
1.1 Meet The Team - Marketing Strategy & Copywriter
Maria Fernanda Revilla “Not your typical copywriter”
MariaFernandaRevilla,a.k.a.“Fer”,isnotyourtypical
copywriter.FernandagrewupalongtheMexican-American
borderattendingschoolinBrownsville,Texasandlivingin
Matamoros,Tamaulipas.Heruniqueupbringingasan“American”
bydayand“Mexican”bynighthashelpedhercreateadvertising
campaignsthattrulyconnectwithboththeHispanicandgeneral
markets.
Today,sheboastsanimpressiverésuméthatincludestelevision,
radio,print,socialmediaanddigitalcampaignsforGeneralMills,
WesternUnion,OrlandiValuta,Enterprise,Nationaland
AlamoCarRentals,NBA(Hispanic)andSusanG.Komen.
Fernanda’sworkhashelpedbrandsbuildcommunitiesinwhich
theyinteractregularlywiththeirtargetmarket.HerSpanishcopy
trulyre=lectsthelanguage,feelingsandtrendsoftheHispanic
culturesheisapartof.
DMG- Confidential
CHAMOY
CREATIVE,
and LLCProprietary
Confidential and Proprietary
5
MARKETING & ADVERTISING PROPOSAL
Meet The Team
1.1 Meet The Team - Content Marketing Director
Lauri Revilla “The Contentologist”
OurContentMarketingDirector,Lauri,trulybelievesinthepower
ofwords.Growingup,youcouldalways=indherburiedinsidea
bookorraidinganeighbor’slibrary.Afewyearsago,Lauri
decidedtoleavehercareerinmentalhealthtopursuewritingand
contentproductionfull-time.
Asapsychologistturnedcontent-marketer,Lauridrawson
hertrainingandexperiencetocraftcontentthatevokesfeelings
fromthereaderandallowsbrandstobuildrelationshipswith
theirconsumers.Herworkhasbeenpublishedinrenowned
publicationslikeLivestrong,Ehow,GlobalPostandEliteDaily
andhasobtainedover1millionviews.Laurihasalsoworkedas
afreelancecopywriterforbrandslikeEnterpriseandAlamoCar
Rentals,GeneralMillsandWesternUnion.Sheisalsoan
EnglishSpanishtranslatorwithextensiveexperiencein“transcreating”advertisingcampaigns.
DMG- Confidential
CHAMOY
CREATIVE,
and LLCProprietary
Confidential and Proprietary
6
MARKETING & ADVERTISING PROPOSAL
WB Liquors
Creative
Campaign
Proposed Plan
WB Liquors
7
WB Campaign #1
Campaign #1 - WB Liquors
INSIGHTS:
Since our goal is to target millennial women we wanted to
create a 2.0 version of the current “Let’s Celebrate” campaign.
The goal is to transmit the neatness, lighting, and decoration
from the stores to our creative pieces. We want to appeal to the
public while we establish a special connection with millennial
women in a very subtle way. We also want WB Liquors to be a
brand that is known for adapting to the changing times- it should
be perceived as modern, clean, fun, and made just for “you”the real consumer.
IDEA:
“Let’s Celebrate” is a well established campaign that has
already gained ample recognition. It’s versatility allows the
brand to use it seamlessly throughout different channels. It’s call
to action nature motivates consumers to celebrate life,
moments, and any special occasion with WB liquors. We
wanted to take this idea and do an evolution of it. Our goal was
to further connect with millennial women in a subtle way, while
still being inclusive of the general market. We wanted to add a
fun, artsy, and social media inspired look. The photography is
something you would upload to Instagram with a filter. It is very
adequate to the times we are living today. It has a fresh new
look that still connects to the current campaign.
DMG- Confidential
CHAMOY
CREATIVE,
and LLCProprietary
Confidential and Proprietary
88
WB LIQUOR | MARKETING & ADVERTISING PROPOSAL
WB Campaign #1
Campaign #1 - WB Liquors
Let’s Celebrate 2.0 CAMPAIGN:
WB Liquors will establish a deeper connection and gain more attention by adapting to the way people
live, interact, and celebrate everyday moments. We do this by using creative that not only transmits the
way we share moments via social media platforms, but also features the way we celebrate life with our
loved ones. Our campaign invites people to celebrate life’s special moments with WB Liquor.
DMG- Confidential
CHAMOY
CREATIVE,
and LLCProprietary
Confidential and Proprietary
99
WB LIQUOR | MARKETING & ADVERTISING PROPOSAL
WB Campaign #1
Campaign #1 - WB Liquors
Billboards (OOH)
Let’s Celebrate 2.0 CAMPAIGN
DMG- Confidential
CHAMOY
CREATIVE,
and LLCProprietary
Confidential and Proprietary
10
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WB LIQUOR | MARKETING & ADVERTISING PROPOSAL
WB Campaign #1
Campaign #1 - WB Liquors
Let’s Celebrate 2.0 CAMPAIGN
DMG- Confidential
CHAMOY
CREATIVE,
and LLCProprietary
Confidential and Proprietary
11
11
WB LIQUOR | MARKETING & ADVERTISING PROPOSAL
WB Campaign #1
Campaign #1 - WB Liquors
Let’s Celebrate 2.0 CAMPAIGN
DMG- Confidential
CHAMOY
CREATIVE,
and LLCProprietary
Confidential and Proprietary
12
12
WB LIQUOR | MARKETING & ADVERTISING PROPOSAL
WB Campaign #1
Campaign #1 - WB Liquors
Social Media
Let’s Celebrate 2.0 CAMPAIGN
DMG- Confidential
CHAMOY
CREATIVE,
and LLCProprietary
Confidential and Proprietary
13
13
WB LIQUOR | MARKETING & ADVERTISING PROPOSAL
Search Ad Campaign
Campaign #1 - WB Liquors
DMG- Confidential
CHAMOY
CREATIVE,
and LLCProprietary
Confidential and Proprietary
14
1414
WB LIQUOR | MARKETING & ADVERTISING PROPOSAL
Search Ad Campaign
Campaign #1 - WB Liquors
DMG- Confidential
CHAMOY
CREATIVE,
and LLCProprietary
Confidential and Proprietary
15
15
WB LIQUOR | MARKETING & ADVERTISING PROPOSAL
Promotion Landing Page
Campaign #1 - WB Liquors
O
P
F
DMG- Confidential
CHAMOY
CREATIVE,
and LLCProprietary
Confidential and Proprietary
16
16
WB LIQUOR | MARKETING & ADVERTISING PROPOSAL
The Institute for Women's Health
Creative
Campaign
Proposed Plan
WB Liquors
17
IFWH Campaign #1
Institute for Women’s Health
INSIGHTS:
When it comes to women’s health issues- the first thing women
resort to is not a doctor, it is to their mom, sister or friend. They
ask each other all types of questions, including what doctors
they’ve visited and why.
It all comes down to… WORD OF MOUTH. Women know that
recommendations from the people they trust goes a long way.
IDEA:
There is a taboo that all women feel about going to a doctor,
especially a “women’s” doctor. Your first visits are usually
accompanied by your mother, friend or sister and if you go
alone you always need that little push or reminder to get your
annual exam, to go get those bumps checked out and to ask
specific questions to your doctor. And it is those friends and
family that recommend that you visit your doctor, that push you
to be preventive and therefore, in many instances they end up
saving your life.
DMG- Confidential
CHAMOY
CREATIVE,
and LLCProprietary
Confidential and Proprietary
IFWH | MARKETING & ADVERTISING PROPOSAL
IFWH Campaign #1
Institute for Women’s Health
SAVE A FRIEND CAMPAIGN:
It is through word of mouth that we can save families and friends by recommending them a doctor they
can trust and feel comfortable with. As a friend, your duty is to encourage them to get educated and to
take preventive measures that could save their lives.
DMG- Confidential
CHAMOY
CREATIVE,
and LLCProprietary
Confidential and Proprietary
19
19
IFWH | MARKETING & ADVERTISING PROPOSAL
IFWH Campaign #1
Institute for Women’s Health
“Save a Friend” - Facebook Posts
DMG- Confidential
CHAMOY
CREATIVE,
and LLCProprietary
Confidential and Proprietary
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20
IFWH | MARKETING & ADVERTISING PROPOSAL
IFWH Campaign #1
Institute for Women’s Health
“Save a Friend” - OOH
DMG- Confidential
CHAMOY
CREATIVE,
and LLCProprietary
Confidential and Proprietary
21
21
IFWH | MARKETING & ADVERTISING PROPOSAL
IFWH Campaign #1
Institute for Women’s Health
“Save a Friend” - Display Advertising
DMG- Confidential
CHAMOY
CREATIVE,
and LLCProprietary
Confidential and Proprietary
22
22
IFWH | MARKETING & ADVERTISING PROPOSAL
IFWH Campaign #1
Institute for Women’s Health
“Save a Friend” - Geo-targeted Mobile Advertising
“Save a Friend” - Google Search Advertising
DMG- Confidential
CHAMOY
CREATIVE,
and LLCProprietary
Confidential and Proprietary
23
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IFWH | MARKETING & ADVERTISING PROPOSAL
Chamoy Creative
Our Services
Traditional Advertising
• Branding
• Creative Direction/ Campaign
• Research/ Strategy/ Planning
• Media Placement/ Media Buy
• Art Direction/ Design
• Hispanic Insights /Campaigns
• Production (video &
photography)
• Event Marketing
Chamoy Creative
Full Service Advertising
Agency based in
San Antonio, TX.
Digital & Social Media Services
• Insights & Optimization
• Search Engine Marketing
• Behavioral and Geo Targeting
• Banners & Rich Media
• Email Marketing
• Social Media Engagement &
Listening
• Reputation Management
• Website Design/ Enhancement
(210) 901-9060
[email protected]
DMG- Confidential
CHAMOY
CREATIVE,
and LLCProprietary
Confidential and Proprietary
24
24
MARKETING & ADVERTISING PROPOSAL
Financial
Proposed
Proposal
Plan
Thank You
Thank You
WB
Liquors
Advertising / Digital Marketing & Management
[email protected]
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