San Francisco-Oakland

Transcription

San Francisco
1695 Eastshore Highway Berkeley, CA 94710 / 510.527.3350 / OUTFRONTmedia.com
Customers are at the core of everything we do. We are driven to make it easier to plan, buy, and activate successful
advertising programs. We are laser-focused on exceptional customer service and on exceeding customer expectations.
We embrace change and take the lead in creating new markets, new formats and new opportunities. We put fresh
thinking and innovative approaches to work in all aspects of our business — from digital networks, to social and mobile
integration, to improved business practices.
We are OUTFRONT Media. Always innovating. Always connecting. Always on. Always the right choice. Always.
Why Go Out-of-Home?
95%
80%
61%
20%
Outdoor
40%
Commuters
60%
91%
70%
71%
67%
Internet
96%
Newspaper
100%
Radio
Today’s consumers are increasingly mobile — 70% of their waking hours are spent
away from home and with out-of-home ads whether in their cars, riding mass transit,
on foot or at the point-of-sale.
OOH advertising reaches almost the entire U.S. adult population each
week.
Television
According to the 2013 Arbitron Out-of-Home Advertising Study, we are spending
even more time out of home — more than 89% of U.S. residents aged 18 or older are
exposed to Outdoor advertising each day. Outdoor advertising reaches consumers
24/7 — during their daily commute, on their lunch break and throughout shopping
trips. Out-of-home is often the last message a consumer receives before making a
service or buying decision.
Pedestrians
It’s Simple — That’s Where the People Area!
San Francisco
0%
Out-of-Home
Why OUTFRONT Media?
We deliver audience.
Our media is targetable by market and demographic, allowing us to pinpoint
accurately who you need to reach, and then reach them consistently — more than 20
times each month. With our newest media measurement system, TAB OOH Ratings,
we are able to further refine our delivery.
Nearly three-quarters of outdoor viewers shop on their way home from work; more
than two-thirds make their shopping decisions while in the car and more than onethird make the decision to stop at the store while on their way home — all times
when outdoor advertising has the opportunity to influence purchasing and service
decisions.
We deliver service.
Source: Arbitron Out-of-Home Advertising Report, 2013
We deliver America.
Why Now?
Out-of-home is the LAST mass reach medium. Beyond fragmentation
and self-selection is an emerging marketplace that is redefining how
we interact with media and content. As the traditional media model
gets reconfigured, out-of-home becomes the ONLY mass media choice.
We are always there and we are always on.
We are committed to delivering research and information that helps tailor a program
to achieve your marketing objectives. We are committed to the “after-sale,” following
your program through to success.
Whether it’s bulletins in suburban communities, transit shelters and bus kings in
our urban centers, rail displays in transportation systems that connect bedroom
communities to commercial centers, high-impact digital billboards, or standard
billboards on highways entering or leaving major cities, we have you covered.
San Francisco
1695 Eastshore Highway
Berkeley, CA 94710
510.527.3350 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
National In-Car Study
18 1/2 Hours per week on the road!
San Francisco
Billboards move consumers to action!**
On a roadside billboard, have you ever learned of...
2:52
3:00
a phone number
a website address
Typical Weekend
a TV show tune-in
0%
How much time in hours or minutes do you spend
combined, either driving or riding as a passenger in any
vehicle, on a typical weekday/weekend?
47%
bus stop?
26%
28%
44%
a radio tune-in
Typical Weekday
59%
58%
a restaurant*
0:00
public bus, not including
a school bus?
50%
a store*
2:00
1:00
At any time in the past 7 days have you noticed a...(total)
58%
an event
2:07
Buses & Shelters get attention!**
38%
taxi cab?
33%
25%
50%
75%
0%
25%
50%
75%
100%
*and visited establishment
Results displayed in hours: minutes
31% Increase in time spent in-car.
3:00
2:00
e
eas
ncr
I
31%
71% of travelers notice Billboard Ads.*
Workers shop on their way home.**
From work to...
fast-food restaurant
2:52
2:11
a sit-down
restaurant
Most of
the Time
28%
44%
22%
82%
a grocery store
Sometimes
34%
53%
a drug store
58%
a convenience store
1:00
a dept. store
0
2003
2009
During our 2003 national in-car media survey, Arbitron
found that Americans averaged 2 hours and 11 minutes
in their cars during an average weekday; in 2009,
Americans are reporting spending 2 hours and 52
minutes in their cars per weekday — a 31% increase.
Each Time
9%
Almost
Never
16%
Never
11%
Base: United States residents aged 18 or older who have traveled in any vehicle in the past month. ** Based on respondents that noticed ads.
Source: Arbitron National In-Car Study 2009
San Francisco
Berkeley, CA 94710
32%
63%
a “Big Box” store
0%
25%
50%
75%
100%
Out-of-Home Creates Awareness!
San Francisco
7 out
of 10
Adults say that they’ve seen an OOH ad in the past month
And among those who have seen an OOH ad:
70%
Say OOH is very, or
somewhat likely, to
influence a purchase.
58%
Search the web as a
direct result of seeing
an ad.
55%
Use mobile /social
media to share
information while
viewing an OOH ad.
Source: Touchpoints USA Billboard Study, 2012
San Francisco
Berkeley, CA 94710
41%
Are more likely to learn
about the brand being
advertised.
Moving Consumers to Action!
San Francisco
7 out
of 10
Adults say that they’ve seen an OOH ad in the past month
And among those who have seen an OOH ad:
40%
40%
40%
viewed a
DIRECTIONAL ad
WATCHED a TV
program
advertised
visited a
RESTAURANT
advertised
TALKED about a
product advertised
ATTENDED an event
advertised
29%
28%
26%
26%
18%
shopped a
SALE in-store
that week
shopped a
SALE online
that week
visited a
WEBSITE that
was advertised
39%
IMMEDIATELY
visited business
Source: Arbitron OOH Industry Report, 2013
San Francisco
Berkeley, CA 94710
33%
CALLED
a phone number
advertised
OOH: A Return On Your Investment
San Francisco
$4.00
$3.50
$2.80
$2.50
$2.43
$3.38
$3.14
$2.41
$1.00
$.50
OOH
PRINT
$1.50
ONLINE
$2.00
TV
The British media research firm Brandscience analyzed over 600
econometric case studies to gauge the impact of out-of-home
on sales results. The information is used to provide insights about
how out-of-home advertising works relative to other media,
independently and in synergy with other media. Brandscience
found for each dollar spent on out-of-home advertising, an average
of $2.80 was received in sales. Television and print advertising have
a lower ROI, yet receive a greater share of the dollars in the average
media mix.
Sales ROI
$3.00
RADIO
It’s Simple — That’s Where the People Are!
$-
Research studies have repeatedly shown that OOH significantly lowers the cost
of advertising. To reach 1,000 people, online can cost up to $17.50 per thousand
impressions, magazines can cost up to $21.00 per thousand. At $3.38-$8.65 per
thousand impressions, OOH delivers the same audience at significantly lower
costs. Only radio comes anywhere close.
$50.00
Using out-of-home in combination with other media improves
the retention of a campaign’s advertising message. This works
particularly well for television and online advertising.
Television
Newspapers
Magazines
$40.00
Internet
Cable
Broadcast
18
Message Decay Rate (Days)
$30.00
Online
$20.00
OOH
Radio
$10.00
es
s
ly
ai
in
D
us
B
Se
a
Sp
ot
rc
Po h S
G
en rta ite
lS s
er
B
us al C ite
s
in
o
nt
Sp
es
en
s
ot
C
on t
TV
N
te
et
nt
Ea
w
or
rly
k
E
T
Sp V
ve
ot P .
Sp TV rim
e
ot
N
TV ew
s
Pr
im
e
In Ne
te tw
rc o
r
Zo onn k
ne ec
t
d
N
Sp
ew
ot
sw
M
e
W en ek
l
om ’s
In ies
en te
re
’s
Fa st
sh
B ion
us
in
es
s
el
t
Po er
st
B er
ul
le
tin
N
et
w
or
k
14
12
10
8
6
4
2
$0
Sh
16
0
Without OOH
Source: OAAA.org, 2013
San Francisco
Berkeley, CA 94710
With OOH
Increase Your Reach!
San Francisco
According to a 2012 survey conducted by Touchpoints USA, when OOH is
added to a media plan, it can increase reach by 18% for TV and up to 45%
for Radio.
+316%
+212%
+18%
TV
+68%
+45%
Radio
Web
Social
Mobile App
Out-of-home media delivers more online activity per advertising dollar spent compared to other offline media.
400
350
294
300
250
180
200
150
100
50
61
350
311
Television
174
98
Search
61
98
63
Facebook
Source: Arbitron OOH Industry Report, 2013
San Francisco
Berkeley, CA 94710
Radio
154
95
Twitter
Newspaper/Magazine
Out-of-Home
Top 50 Market Coverage
Market
CBSA
Population Age 18 +
New York, NY /
15,806,405
North Jersey & Central Jersey
Los Angeles-Long Beach, CA
10,363,815
Chicago, IL-IN-WI
7,322,541
Dallas-Ft. Worth-Arlington, TX
5,239,799
Houston-The Woodlands, TX
4,885,987
Miami-Ft. Lauderdale, FL
4,783,986
Philadelphia, PA-NJ-DE-MD /
4,727,310
South Jersey
Washington, DC-VA-MD-WV
4,720,493
Atlanta, GA
4,298,956
Boston-Cambridge-Newton, MA-NH
3,811,087
San Francisco /
3,714,911
Oakland /
San Jose, CA
Phoenix-Mesa-Scottsdale, AZ
3,457,429
Detroit-Warren-Dearborn, MI
3,332,255
Riverside, CA
3,307,319
Seattle-Tacoma-Bellevue, WA
2,909,229
Minneapolis - St. Paul, MN
2,698,084
San Diego-Carlsbad, CA
2,563,295
Tampa-St. Petersburg (Sarasota), FL
2,374,159
Baltimore-Columbia-Towson, MD
2,188,674
St. Louis, MO-IL
2,177,675
Denver-Aurora-Lakewood, CO
2,157,155
Pittsburgh, PA
1,903,444
•
indicates OUTFRONT media available
San Francisco
•
Bulletins/
Walls
••
••
••
••
••
••
••
••
•
•
••
•
••
••
••
••
••
•
•
••
•
••
•
••
••
•
indicates new VW media available
Berkeley, CA 94710
San Francisco
Posters/
Jr. Posters
Commuter Rail/
Subway
Buses
••
•
••
••
•
•
••
Street
Furniture
Wrapped
Media
Lifestyle Centers/
City Lights
••
•
••
•
•
•
••
•
•
••
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
••
•
•
•
••
•
•
••
••
•
•
•
•
•
•
•
•
•
••
Airports
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
••
•
•
indicates digital media available
•
•
•
•
••
•
•
Top 50 Market Coverage
CBSA
Population Age 18 +
Market
•
Bulletins/
Walls
San Francisco
Posters/
Jr. Posters
Portland-Vancouver, OR-WA
1,852,687
•
Charlotte-Concord, NC-SC
1,843,603
•
San Antonio-New Braunfels, TX
1,780,935
•
Sacramento-Roseville, CA
1,741,842
••
Cincinnati, OH-KY-IN
1,647,337
•
Las Vegas-Henderson-Paradise, NV
1,615,337
••
Cleveland-Elyria,OH
1,615,309
•
Kansas City, MO-KS
1,577,229
••
•
Columbus, OH
1,545,222
••
•
San Jose-Sunnyvale, CA
1,525,784
••
•
Austin-Round Rock, TX
1,518,122
Indianapolis-Carmel-Anderson, IN
1,500,259
••
Nashville-Davidson, TN
1,406,121
••
Virginia Beach, VA-NC
1,342,960
•
Providence-Warwick, RI-MA
1,287,098
•
Milwaukee-Waukesha, WI
1,205,977
•
Jacksonville, FL
1,122,497
••
Oklahoma City, OK
1,024,675
Memphis, TN-MS-AR
1,007,324
••
Richmond, VA
993,380
•
Louisville, KY-IN
989,275
••
•
New Orleans-Metairie, LA
984,141
••
••
Hartford-West Hartford, CT
962,897
••
••
Raleigh, NC
958,147
•
Buffalo-Cheektowaga, NY
906,516
Birmingham-Hoover, AL
883,982
Rochester, NY
855,479
indicates OUTFRONT media available
San Francisco
•
Buses
Street
Furniture
Wrapped
Media
Lifestyle Centers/City
Lights
•
•
Airports
••
•
•
•
•
indicates new VW media available
Berkeley, CA 94710
Commuter Rai/
Subway
•
indicates digital media available
•
San Francisco Overview
San Francisco
The San Francisco / Bay Area is renowned for its natural beauty and diversity. The Bay
Area is anchored by three major cities: San Francisco, San Jose and Oakland. The area is
affluent; it includes the five highest California counties by capita income and two of the top 25
wealthiest counties in the United States.
The communities at the southern region of the San Francisco Bay Area are primarily
located in what is known as Silicon Valley. These include the high-tech hubs of Palo Alto,
Santa Clara, Milpitas, Cupertino and Sunnyvale.
Deliver your message to the masses where they shop, eat and gather with a variety
of San Jose, San Francisco or Oakland outdoor advertising solutions provided by
OUTFRONT. Reach busy commuters everywhere from key highways and intersections to
primary and secondary roadways with high impact San Francisco static or digital billboard
options. Other eye-level San Francisco signage, such as street furniture are highly visible to
target your demographic and influence purchasing decisions.
Market Demographics:
Population (18+):
Average HHI:
College Educated (4+ yrs):
Graduate or Professional Degree:
3,581,937
$98,885
43%
14%
Race & Ethnicity:
White:
43%
AA/B:
6%
Hispanic:24%
Available Products:
Asian: 24%
Other: 4%
Source: Census Data, San Francisco, 2014 update
Market In Motion:
Drove alone to any place (wk):
Average commute to work:
80.9%
29 minutes
Digital Bulletins
16 Faces
Digital Posters
1 Face
Bulletins
403 Faces
Posters638 Faces
Jr. Posters
208 Faces
Bus Shelters
575 Faces
Wallscapes
58 Faces
Wrapped CalTrain
5 Trains
Station Domination
39 Faces
Double Decker Bus
8 Buses
Metro Lights
155 Faces
Kiosks91 Faces
Coliseum Flags
90 Flags
Lifestyle Centers
1 Center
Source: Scarborough Research 2013, San Francisco, Release 1-12 month study
San Francisco
Berkeley, CA 94710
San Francisco/ Bay Area Total Media Coverage
Copyrig
t 015, The Nie se
San Francisco
Berkeley, CA 94710
San Francisco
Points of Interest
San Francisco
Major Points of Interest:
Colleges/Universities:
Local Events:
Shopping Centers/Nightlife:
University of California, Berkeley
Stanford University
University of California, San Francisco
San Francisco State University
University of San Francisco
Santa Clara University
San Jose State University
Golden Gate Bridge Pier 39
California Academy of Sciences Exploratorium
Fine Arts Museums
including DeYoung and Legion of Honor
Alcatraz
Fisherman's Wharf
Sausalito
Napa and Sonoma Valley
Union Square, San Francisco
San Francisco Centre
Santana Row, San Jose
Opera House, San Francisco
Davies Symphony Hall, San Francisco
ORACLE Arena and O.co Coliseum,, Oakland
SAP Center, San Jose
Levi’s Stadium, Santa Clara
Bay to Breakers
Fleet Week
Carnaval
Bottle Rock Music Festival
Outside Lands Music Festival
Gay Pride Weekend
Major Headquarters
Adobe
Apple
Cisco
eBay
FacebookGoogle
Levi's
Netflix
Oracle
Pandora Radio
SalesforceTesla
Twitter
Visa
Convention Centers:
Moscone Convention Center, San Francisco
McEnery Convention Center, San Jose
Professional Sports Teams:
San Francisco 49ers & Oakland Raiders – NFL
Golden State Golden State Warriors- NBA
San Jose Sharks - NHL
San Francisco Giants & Oakland Athletics - MLB
San Jose Earthquakes - Soccer
San Francisco
Berkeley, CA 94710
OUTFRONT Mobile Network
San Francisco
Prime. Engage. Capture.
What advertising opportunities are on the OUTFRONT Mobile Network?
The OUTFRONT Mobile Network is a customized geofencing solution, with location verification enabled. Advertisers place a
virtual radius around OOH assets and key secondary locations, which triggers the delivery of mobile banner ads. While in the
geofence, consumers actively engaged with an app in the OUTFRONT Mobile Network, have the opportunity to be delivered
a banner ad. Upon clicking the banner ad, the consumer is taken to a dynamic landing page, where further actions can take
place.
How can the OUTFRONT Mobile Network connect with consumers?
Mobile ads allow advertisers to create an one-to-one engagement with consumers. After being primed by the OOH ad,
the consumer can learn more about the brand or service via their mobile phone. Utilizing the dynamic landing page,
advertisers can communicate specific action items for the consumer. Examples include: interactive directions, click to call,
click to website, video.
Why is the OUTFRONT Mobile Network valuable to advertisers?
Studies show OOH as the best primer for mobile engagement, with consumers 48% more likely to click a mobile ad after
being exposed to it on OOH first*. By layering mobile onto any OOH campaign, advertisers gain additional insight on
consumer engagement with their brand, measured by engagement metrics of click through rate (CTR) and secondary
action rate (SAR).
San Francisco
Berkeley, CA 94710
Product Information:
• Lat/Long Defined Virtual Radius
• Banner Ad (320 x 50), PNG/JPEG/GIF
• Templated Mobile Optimized Landing Page
Branded Header (320 x 200), Directions, Call,
Video (YouTube hosted), Promo, Custom Button
• Deliverable Targets: Impressions, CTR, SAR
• Retargeting option available
Coverage:
National
Digital Bulletins
San Francisco
Prime. Engage. Capture.
What advertising opportunities are on digital bulletins?
These bright and bold digitals allow an advertiser to display their ad for a “spot” — 8 seconds on a 64 second
loop. With messages that are easily changed, advertisers can day-part segments of their campaign making
messages not only relevant, but timely.
How can the digital bulletins connect with consumers?
Utilizing Twitter, Facebook, and other social media sites to connect with your customers by announcing news,
events, contests and giveaways. Keep consumers updated in real time on digital billboards.
Why are digital bulletins valuable to advertisers?
Advertising with one of our digital billboards is a great opportunity to stand out from the crowd. Production
costs are no longer an issue. Digital billboards allow the advertiser to change copy within minutes without
incurring priniting or install cost.
San Francisco
Berkeley, CA 94710
Spot Length:
:08 Seconds
LED Display Sizes:
14’H x 48’W
20’H x 60’W
16’H x 60’W
16’H x 29’W
Coverage:
Major Bay Area Highways
Right Hand Reads
Cross Reads
Digital Bulletins
San Francisco
Coverage
San Francisco
Berkeley, CA 94710
Digital Poster
San Francisco
Influential. Progressive. Flexible.
What advertising opportunities are on digital posters?
Our wide array of inventory allows you to hand-select specific locations to penetrate specific markets to reach target
demographic groups. The digital format also gives you the opportunity to hyper-localize campaigns across a national
landscape.
How can the digital posters connect with consumers?
Give your campaign ultimate creative flexibility utilizing the vivid high-resolution display and keep the audience
posted with to the minute updates, countdowns, and messaging that keeps everyone engaged.
Why are digital posters valuable to advertisers?
Strategic placement of illuminated LED posters in high traffic areas ensures the greatest reach for your message.
With a constant flow of potential consumers exposed to your ad, your investment sees a low CPM that is as mindblowing as the stunning display.
San Francisco
Berkeley, CA 94710
• LED Display Size:
15”H x 30”W
• Spot Length:
:08 seconds
Coverage:
See next page for complete coverage
Static Bulletins
San Francisco
Exposure. Presence. Impressions.
What advertising opportunities are on static bulletins?
How can static bulletins connect with consumers?
Coverage:
Brands are built on our roadways with buzzworthy advertising on static bulletins. Billboards act as guides,
directing us to hotels, eateries and amusements. Static billboards help consumers find businesses, and help
businesses find customers.
Static bulletins are one of the greatest ways to impact the increasingly mobile population and to communicate your
message to the masses. Month long presence and tremendous visibility to vehicular traffic impacts commuters on
the go and influences purchase decisions.
• 14’H x 48’W
• Odd Sizes
• Sizes vary by location
• Extensions available
• See next page for complete coverage
Why are static bulletins valuable to advertisers?
Your message generates ultimate brand awareness. Static billboards offer a vibrant creative canvas to make a
major splash in the San Francisco market that is sure to catch the attention of daily commuters.
Last Rev. 05/05/16
San Francisco
Berkeley, CA 94710
Static Bulletins
San Francisco
Coverage
Last Rev 05/05/16
San Francisco
Berkeley, CA 94710
(480) 829-9367 / OUTFRONTmedia.com
Eco Posters
San Francisco
Visible. Bright. Green.
What advertising opportunities are on posters?
Posters are made of 100% recyclable polyethylene printed copy and are highly visible to both pedestrian and
vehicular traffic. Achieve dramatic large-scale impact and frequency with multiple units strategically located to
maximize your advertising potential. Posters are a perfect media option for both local and retail advertisers.
How can posters connect with consumers?
Neighborhood penetration makes Posters the ideal point of purchase media. Demographic-specific locations
bring your ad directly to your target audience. Targeted programs include upscale showings, general market,
ethnic and individual locations.
• 10.5’H x 22.8”W
Coverage:
Why are posters valuable to advertisers?
These big, bold and environmentally friendly boards are visually superior to traditional 30-sheet posters —
regardless of weather conditions. Posters are seamless, guaranteeing consistent color tone across the surface of
the board.
Last Rev. 05/05/16
San Francisco
Berkeley, CA 94710
Eco Posters
San Francisco
Coverage
Last Rev 05/05/16
San Francisco
Berkeley, CA 94710
Junior Posters
San Francisco
Localized. Direct. Vibrant.
What advertising opportunities are on junior posters?
How can junior posters connect with consumers?
Coverage:
Located along primary and secondary roadways in urban parts of The Bay Area, junior posters are highly visible
to vehicular traffic. This media format offers advertisers deep neighborhoods penetration that will speak directly
to your demographic in one of the most cost efficient ways.
Their smaller canvas allows these signs to be placed in local neighborhoods where bulletins and posters are
zoned out.
• 60” x 132”
Why are junior posters valuable to advertisers?
Junior posters offer point-of-purchase opportunities and is a great medium for local businesses to drive traffic to
their stores. Junior posters can target neighborhoods, shops and ethnic areas.
Last Rev. 05/05/16
San Francisco
Berkeley, CA 94710
Junior Posters
San Francisco
Coverage
Last Rev 05/05/16
San Francisco
Berkeley, CA 94710
Transit Shelters
San Francisco
What advertising opportunities are on bus shelters?
Transit shelters provide your message with great reach and frequency. With curbside positioning along main
roadways, these transit shelters provide high circulation in the areas where traditional media forms are not available.
• 68”H x 48”W
• Wrapped shelters available
How can bus shelters connect with consumers?
Street furniture provides coverage in areas zoned out to other media and dusk-to-dawn illumination provides
round-the-clock visibility to both vehicular and pedestrian traffic.
Coverage:
Why are bus shelters valuable to advertisers?
With magazine-quality production, transit shelters are a great on-the-street extension of print campaigns.
Last Rev. 05/05/16
San Francisco
Berkeley, CA 94710
Transit Shelters
San Francisco
Coverage
Last Rev 05/05/16
San Francisco
Berkeley, CA 94710
Double-Decker Buses
San Francisco
Stand Out. Make Statements
What advertising opportunities are on Double-Decker buses?
Targeting all major thoroughfares, landmarks and famous attractions, these displays deliver eye popping
impressions to residents, commuters and millions of visitors each year.
• 116”H x 412”W & 126"H x 108"W
How can Double-Decker buses connect with consumers?
Our fleet of brand new clean running buses travel a 14-mile dedicated route, ensuring that your message
is always seen in the most important and high traffic areas of the city.
Coverage:
• Downtown and selected neighborhoods
Why areDouble-Decker buses valuable to advertisers?
The display size offers impactful impressions to both residents and tourists, especially in areas where
traditional out-of-home is not available.
Last Rev. 05/05/16
San Francisco
Berkeley, CA 94710
Double-Decker Buses
San Francisco
Coverage
Last Rev 05/05/16
San Francisco
Berkeley, CA 94710
Walls
San Francisco
Ultimate Exposure
Tower above the competition and make your advertising campaign a city landmark. Affixed to buildings in
heavily trafficked areas and visible from a great distance. Walls provide maximum impact for creative messages
• Multiple Unit Size
Be Top of Mind
Great point-of-purchase exposure in major shopping districts keeps your message top-of-mind. Walls are perfect
for penetrating urban centers and vary in size providing endless creative options
Creative
Wallscapes provide the perfect canvas for creativity and drama that is sure to make a lasting impression.
Achieve ultimate exposure for your brand with rapid frequency and reach.
Coverage:
• Downtown San Francisco
• Financial District
• Oakland International Airport
Last Rev. 05/05/16
San Francisco
Berkeley, CA 94710
Walls
San Francisco
Coverage
Last Rev 05/05/16
San Francisco
Berkeley, CA 94710
Metro Lights
San Francisco
Magnetic. Reach. Commuter Centric.
What advertising opportunities are on Metro Lights?
Positioned in the outside of entry/exit ways to key downtown parking garages, metro lights are dominant and
vibrant street-level displays – allowing an unrivaled connection between your message and multiple audiences.
• 67”H x 46”W
• Illuminated
• Alcohol approved
How can Metro Lights connect with consumers?
These eye-level panels are located throughout main downtown business centers. These life-size displays are
people magnets that attract attention directly to your message, when and where it is relevant.
Why are Metro Lights valuable to advertisers?
Visible to commuters parking, pedestrians and vehicular traffic, metro light displays provides you message with
great reach , frequency, and the opportunity to develop ultimate brand awareness.
Coverage:
Last Rev. 05/05/16
San Francisco
Berkeley, CA 94710
Metro Lights
San Francisco
Coverage
Last Rev 05/05/16
San Francisco
Berkeley, CA 94710
Station Domination
San Francisco
Vibrant. Bright. Eye Catching.
What advertising opportunities are available in Caltrain Station
The San Francisco Caltrain station is the flagship terminal of the Caltrain commuter rail line that serves the San
Francisco, Peninsula and Santa Clara Valley, and is a major regional transit hub. A domination package includes
several different display sizes designed to capture the attention of each passenger at every turn.
How can a Domination Package connect with consumers?
The station is served by all 92 weekday trains and all 36 (Saturday) and 32 (Sunday) weekend trains.
The station is loated in the South Beach and Mission Bay area, known for its nightlife and excellent
restaurants. The station is one block from AT&T Park, the home of the San Francisco Giants, concerts and
other entertainment events.
•
•
••
••
••
••
55"H x 43"W
90"H x 19"W
36"H x 19"W
120''H x 120"W
89"H x 84"W
90"H x 19"W
Coverage:
• 4th Street & King Street
Last Rev. 05/05/16
San Francisco
Berkeley, CA 94710
CalTrain Wraps
San Francisco
Tech/Silicon Valley's Primary Commuter Rail
Target Tech Commuters
The technology commuter audience on CalTrain is the #1 upscale, educated & affluent transit audience in the Bay
Area.
• 5 Wrapped Trains
• 85’W x 18’H Ad Size
Reach Silicon Valley Residents
With the largest moving billboard in California. 100% above ground rolling canvas travels from Downtown San
Francisco through Silicon Valley, making stops from San Mateo, Palo Alto, Mountain View, ending in San Jose's
business corridor.
Tech companies form Caltrain Commuter Coalition
Coverage:
• 32 Stations
• 43 Vehicle Street Crossings
• 24 Over/ Underpass Crossings
Google, Oracle Corp., LinkedIn Corp., Stanford University & San Francisco 49ers are part of the 30+ companies
that have formed the Caltrain Commuter Coalition to improve the rail system. Plans include upgrading to electric
trains in 2019.
Last Rev. 05/05/16
San Francisco
Berkeley, CA 94710
CalTrain Wraps
San Francisco
Last Rev 05/05/16
San Francisco
Berkeley, CA 94710
Santana Row - Lifestyle Center
San Francisco
Fashion. Dining. High End.
What makes Santana Row different?
How can Santana Row connect with consumers?
Coverage:
Situated four miles from Apple's Headquarters in the heart of Silicon Valley, Santana Row is the ultimate playground
to the tech heavy hitters. San Jose's, all-inclusive open air shopping and dining destination; home to upscale
boutiques, fine restaurants and luxury condos.
Santana Row is home to luxury living, a Cine Arts theater complex and shops like Gucci, Burberry and Salvatore
Ferragamo. It features outdoor cafes, public parks and a farmer’s market
• 67”H x 46”W
• Illuminated
• 34 Faces
Why is Santana Row valuable to advertisers?
Advertising in Santana Row makes your brand part of the community. Displays offer low CPM - with magazine
quality production, these units provide great on-the-street extensions to any campaign.
Last Rev. 05/05/16
San Francisco
Berkeley, CA 94710
Oakland International Airport
San Francisco
Impact. Frequency. Commuter Centric
What advertising opportunities are at the Oakland Airport?
How can the oakland Airport connect with consumers?
Coverage:
Located at the entrance, to the terminal curbside, the panels throught the outside of the airport will be seen as
soon as passengers arrive to when they leave. With large format bulletins and walls, your brand will be front and
center for business and pleasure travelers alike.
The Oakland Airport is home to 11 airlines, with both business travelers and those jet setting for fun. The larger
than life panels will grab the attention and excite consumers at the point of sale, keeping each brand top of mind.
• Various Sizes
• 3 Wall panels
• 4 Bulletins
• 6 Curbside Shelters
• Oakland International Airport
Why is the Oakland Airport valuable to advertisers?
With over 11 Million travelers annually, the Oakland Airport is the fastest growing airport in the country. Nearly half
of the passengers coming and going from Oakland are business travelers - Frequent business travelers are 83%
more likely to try or buy new products or services.
Last Rev. 05/05/16
San Francisco
Berkeley, CA 94710
Oakland International Airport
San Francisco
Coverage
Last Rev 05/05/16
San Francisco
Berkeley, CA 94710
1695 Eastshore Highway / Berkeley, CA 94710 / 510.527.3350 / OUTFRONTmedia.com
STAY CONNECTED!
youtube.com/user/OutfrontmediaUSA
facebook.com/OutfrontMediaUSA
pinterest.com/outfrontmedia
twitter.com/OutfrontMediaUS
linkedin.com/company/outfrontmedia
instagram.com/outfrontmediausa
plus.google.com/+OutfrontmediaUS

San Francisco-Oakland

Transcription

Similar documents

2016-3 Baseball Cardinals copy

Alternative Careers for Lawyers Panel Followed by AABA Happy Hour

Printable PDF version, books only

Golden Gate Bridge - Campus Life Services

Untitled

LJD Artist Resume

Aryeh Shell Betsey Bryant Blackstar Ching-In Chen

Rykarda Parasol

here - Frontside SF Magazine

Restaurant Series Classes at SF SBDC