kraft foods world travel retail strengthens its americas team in run

eNews January 2010
KRAFT FOODS WORLD TRAVEL RETAIL STRENGTHENS
ITS AMERICAS TEAM IN RUN-UP TO ORLANDO
Kraft Foods World Travel Retail (KFWTR) will greet this year‘s Show in Orlando,
Florida with a strengthened team and a powerful line-up of new products destined for
the Americas region.
Visitors to Booth 315 at the IAADFS Show, held at the Orlando World Centre Marriott
from 21st until 24th February 2010, will be warmly welcomed by KFWTR‘s regional
specialists, whose appointments reflect the growing importance of the Americas region
to KFWTR‘s international development strategy.
Taking on the role of Regional Manager Americas is
Ivo Knuesel, an experienced member of the KFWTR
management team, who is currently based in Zurich,
Switzerland. He will be reported to by new Regional
Business Development Manager for North America, Peter
Flanigan, who will operate from Kraft Foods’ office in
Tarrytown NY. Meanwhile, Mathis Dreher, a key player in
the development of KFWTR‘s Americas business takes on
the new role of Area Business Development Manager for
Latin America. Dreher will relocate to Curitiba, Brazil in
April, where he will set up a sub-regional office.
Joining the Americas team in Orlando will be KFWTR
Managing Director Andreas Fehr. Commenting on the
new appointments, Fehr said, „I am delighted to welcome Ivo, Peter and Mathis to their new roles and wish
them every success. These new positions have been
created as part of our Travel Retail regionalisation strategy and reflect our further strengthening and focus on
growth opportunities in the Americas region.“
Visitors to KFWTR’s Orlando Booth will have the opportunity
to discover an exciting array of new KFWTR products. Offering
thin and refined triangles of Toblerone Swiss milk chocolate, the
new Toblerone Tobelle will be unveiled for the Americas region.
This product is certain to broaden the appeal of Toblerone even
further, and has already enjoyed a very successful international
launch.
Also set to launch in the Americas is the Toblerone Mix Pack, an attractive sharing bag featuring snack size formats of Fruit & Nut and
Milk Toblerone. A great addition to the snacking and sharing segment,
this new product successfully taps into the impulse-driven nature of
the travel retail confectionery category.
Finally, with a clear focus on the informal gifting
segment of the market, the Americas team will
be introducing the latest addition to the Milka
brand portfolio, Milka Mousse au Chocolat. This
attractive new product delivers tender Alpine milk chocolate with
a delicious mousse filling and is presented in an attractive gift
pack.
KFWTR invites all those attending the Orlando Show to visit Booth 315 for a warm welcome by the new regional team and an introduction to KFWTR‘s exciting new product
line-up.