Corporate Profile Your Perfect Travel Choice

Your Perfect Travel Choice
Corporate Profile
2015
VR Group Limited
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Corporate Profile
| www.vrhotels.co.nz
About VR Group
Established in the year 2003, VR Group has emerged as one of the fastest growing
companies within the New Zealand Hospitality Industry. At present, VR group manages
22 hotels and serviced apartments under its portfolio, which are primarily rated 4 star and
above. Many of these properties are owned by the VR Group.
VR Group is head-quartered in Auckland, New Zealand and has its operations across New
Zealand, Australia, India and USA. With a hospitality experience of over 10 years, class
leading innovation and lateral thinking , VR Group
has redesigned and developed
business strategies to yield exponential growth for its investors, strata title owners and
other stakeholders in terms of value and also profitability.
Why choose VR Group ?
Experience

11 years of rich experience in operating hotels and delivering property management
services.

Currently managing 22 hotels & serviced apartments across New Zealand, Australia,
India and USA.

8 years of strong experience in working with strata title owners and operating strata
title owned serviced apartments.

VR Group works with Oaks Hotels & Resorts to manage strata title owners of Oaks
Hotels in New Zealand.

With experience, VR Group has developed strategies to maximize profitability for
hotel owners by optimizing operating costs.

References are available from the likes of Bayleys group, Oaks Hotels & Resorts and
Oaks Hotel owners.

VR Group is in the process of developing its own brand name to maximise revenue
through strong brand loyalty.
Quality

High standard of service delivery and strong management practices.

Professional conduct of the management and the staff towards the guest, owners
and other stake holders.

Always maintained and upgraded the quality of hotels and serviced apartments.
VR Group Limited
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Why choose VR Group ?
Resources

Positive cash flow after debt servicing and net assets after debt.

VR group has its own laundry and cleaning services unit set-up in Auckland to service
all its hotels.

VR group has its own property construction division, which gives it an edge over
others when it comes to maintaining and refurbishing properties.

VR group funds its capital expenditure through strong cash flows at all hotels.
Strong Credibility

Strong credit rating of the company and its directors.

Strong and positive references are available from bankers.

VR Group has a history clean & transparent financial practices, hence has never
necessitated for a discrepancy audit by an external agency or the title owners.

No history of bankruptcy or liquidation of the group, or associated business or the
directors.
Yield Management

Turned around loss making businesses into highly profitable ventures.

Helped strata title owners to reverse their losses to profitable returns.

Strata title owners have experienced better property management and higher yield
with VR group.

VR group has also helped strata title owners with vendor finance,
fund own
refurbishment of building owned by consortium of owners.
Strategy

Inducing business growth through attaining economies of scale.

Self-managing value adding services and optimizing costs.

Lateral thinking across functions and levels to introduce best practices which would
enhance value for customers and stakeholders.
VR Group Limited
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Key Management Team
Dr. Vinod Sharma
Chairman & Founding Partner

A qualified and experienced Medical Doctor (Bachelors in Medicine)

Responsible for Growth & Acquisition for VR Group
Mr. Raman Sarin
Chief Executive Officer & Founding Partner

Senior Diploma in Hotel Management from Salzburg, Austria

An accomplished Hotelier with over 40 years of experience in tourism & hospitality
industry with a strong understanding of strata & typical ownership models and lease
negotiations

Over 30 years of experience in working with 5 star luxury hotel groups such as InterContinental, Taj Hotels & Resorts and The Ashok, New Delhi

Led the National Convention Centre, Australia

Responsible for the Growth & Expansion of VR Group
Mr. Rakesh Sharma
Managing Director

Masters in Civil Engineering

Owned and operated construction companies in and around Auckland

In depth knowledge of local city council rules and regulations

Strong network with influential people and various trade companies

Responsible for the daily operations of VR Group
Mr. J C Chaturvedi

Director of Operations
Masters in Business Administration, Bachelor of Laws and Post Grad in Personnel
Management and Industrial Relations.

Held senior management positions in various multi-national organisations across various
countries.

Over 39 years of experience at effectively managing large scale projects with large
teams. Hands on experience in international trading.

Change management agent for strategically transforming loss-making projects into
profit centres.

Hands-on experience in multi-storey construction projects, including council rules.

Responsible for managing new and existing construction projects of VR Group.
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Key Management Team
Mr. P N Rao
Chief Financial Officer

Masters in Business Administration with specialisation in finance

Masters in Social Sciences with Diploma in Computer Applications

Has over 30 years of National and International Banking domain experience in top
management positions

Plays a key role in strategic management planning and Business Process re-engineering

Responsible for overseeing the financial functions of the group
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Key Executive Team
Mr. Udai Sarin (CA)
Group Sales, Marketing and Revenue Director

Bachelors of Commerce and Administration with Postgraduate Studies

Fully Qualified Member of The New Zealand Institute of Chartered Accountants
with training from Ernst and Young New Zealand Limited

An expert at effective rate & inventory management and a strong catalyst in
generating profitable business revenue for VR Group

Responsible for Sales, Marketing and Revenue management for VR Group
Mr. Prashant Malik
Group General Manager

Masters in Tourism Management with a Diploma in Hotel Management

Vast experience in project management and construction companies

Works with over 1000 owners monthly for month end reporting

Responsible for Manager’s accountability and overall management of all the VR
properties
Mr. Sunil Shethia
Financial Controller

Member of the Indian Institute of Chartered Accountants

Over 30 years of strong experience in the finance and revenue management
sector

Responsible for the Financial functions of VR Group
Mr. Ajay Soeny
Group Operations Manager

Over 20 years on experience in hospitality and construction

Expert knowledge of Council Rules and Standards of Building in New Zealand

Responsible of Construction, Redevelopment & Refurbishment projects at VR
Group
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Key Executive Team
Mr. Mayank Sharma
Group Finance Manager

Bachelors of Commerce and Administration with Marketing and Accounting

Combined experience of Finance and Marketing

Strong acumen for Project finance & management

Responsible for controlling expenditure of the group to boost profitability
Col. Arvind Saluja
Regional General Manager

Masters in Business Administration and Post Graduate in Telecommunications

Certified in Project Management Professional (PMP)

Strong acumen for Project management with over 12 years of experience at
managing projects with Ericsson, Siemens Communication, Reliance InfoComm
and Globacom Nigeria

Responsible for project management of new ventures at VR Group. Also
responsible for operations of properties outside Auckland.
VR Group Limited
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VR Projects
Current Management Rights and Building Ownerships
Auckland Takapuna Oaks
5
40 rooms | Bayswater, Northshore, Auckland
STARS RATING
VR Queen Street - Hotel & Suites
5
80 rooms | Auckland CBD
STARS RATING
VR Group Limited
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VR Projects
Current Management Rights and Building Ownerships
Proximity Apartments
4.5
100 rooms | Manukau, Auckland
STARS RATING
Auckland Harbour Oaks
4.5
130 rooms | Auckland CBD
STARS RATING
VR Group Limited
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VR Projects
Current Management Rights and Building Ownerships
The Quadrant Hotel & Suites
4.5
217 rooms | Auckland CBD
STARS RATING
Auckland City Oaks
4.5
110 rooms | Auckland CBD
STARS RATING
VR Group Limited
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VR Projects
Current Management Rights and Building Ownerships
Ascotia off Queen
3.5
82 rooms | Auckland CBD
STARS RATING
Auckland Airport Kiwi Hotel
3
52 rooms | Mangere, Auckland
STARS RATING
VR Group Limited
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Corporate Profile
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VR Projects
Current Management Rights and Building Ownerships
Auckland Airport Kiwi Motel & Backpackers
3.5
30 rooms | Mangere, Auckland
STARS RATING
3
Airport Gateway Hotel
50 rooms | Mangere, Auckland
STARS RATING
VR Group Limited
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VR Projects
Current Management Rights and Building Ownerships
Hamilton City Oaks
4.5
35 rooms | Victoria Street, Hamilton
STARS RATING
VR Rotorua Lake Resort
4
44 rooms | Rotorua
STARS RATING
VR Group Limited
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VR Projects
Current Management Rights and Building Ownerships
VR Napier Hotel
3.5
40 rooms | Tennyson Street, Queenstown
STARS RATING
The Lofts Apartment
3.5
25 rooms | Shotover Street, Queenstown
STARS RATING
VR Group Limited
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VR Projects
Current Management Rights and Building Ownerships
Wirrina Resort & Conference Centre
4
87 rooms | Fleurieu Peninsula, South Australia
STARS RATING
Holiday Inn Cincinnati
3
275 rooms | Sharonville, Cincinnati, Ohio, USA
STARS RATING
VR Group Limited
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VR Projects
Current Management Rights and Building Ownerships
Quality Inn Central
3
213 rooms | Denver, Colorado, USA
STARS RATING
Red Carpet Inn
3
137 rooms | North Chicago, Illinois, USA
STARS RATING
VR Group Limited
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VR Projects
Current Management Rights and Building Ownerships
Quality Inn & Suites Harvey
3
76 rooms | Harvey, Illinois
STARS RATING
Camden Plaza Hotel, Pasadena
3
140 rooms | Houston, Texas
STARS RATING
VR Group Limited
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VR Projects
Current Management Rights and Building Ownerships
Days Inn Harvey
2.5
76 rooms | Harvey, Illinois
STARS RATING
Motel 6 Harvey
2
73 rooms | Harvey, Illinois
STARS RATING
VR Group Limited
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Corporate Profile
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Upcoming Projects
NEW ZEALAND
Project AKL
Project WEL
City: Auckland
City: Wellington
Street: 120 Fanshawe Street, Auckland Central Street: 10 Alpha Street, Wellington Central
No. of Rooms: 70 rooms
No. of Rooms: 120 rooms
Star rating: 4.5 Star Hotel
Star rating: 4.5 Star Hotel
AUSTRALIA
Project ADL
City: Adelaide
No. of Rooms: 140 rooms
Star rating: 4.5 Star Hotel
UNITED STATES OF AMERICA
Project DTW1
Project DTW2
City: Detroit
City: Detroit
Street: Franklin Road, Southfield, Detroit
Street: Telegraph Street, Southfield, Detroit
No. of Rooms: 95 rooms
No. of Rooms: 190 rooms
Star rating: 5 Star Hotel
Star rating: 3 Star Hotel
Project DTW3
City: Detroit
Street: Swanson Street, Southfield, Detroit
No. of Rooms: 130 rooms
Star rating: 2 Star Hotel
VR Group Limited
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Property Construction Division
Currently, VR Group manages approximately completion. There is no ‘hand off’ point from
pre-construction
to
construction
over 2000 Hotel rooms and Serviced the
apartments across New Zealand, Australia, completion but rather a smooth transition
India and The United States of America. The ensuring continuity and consistency of
skills and expertise of the group are second personnel.
to none.
Services We Offer,
VR Group has developed into one of the

Complete Turn Key Renovations

Construction Services from the ground up

Complete Fit-outs

General Contracting

Value Engineering

Budgeting / Estimation
leading New Zealand hospitality renovation
and construction companies with offices
located in Auckland, New Delhi and Denver.
With over 4 decades in the hospitality
industry, the foundation of VR is a fusion of
service focussed hospitality executives and
construction
minded
professionals
that
enable us to work and think a little
Aiming for the highest possible results at
differently. Our ability to provide value
every stage of a project, VR manages and co-
engineering throughout each project enables
ordinates all aspects of a project. Our local
our clients to manage costs while expediting
knowledge gives us great scope to deliver
the completion schedule.
national projects in any metropolitan or
VR’s
team
operations
structure
is
professionals,
comprised
of
construction
workers, engineering executives, a design
team
and
project
managers
for
each
individual job. We have more than 30
regional
location.
This
approach
has
supported the company’s rise as a leading
provider of high quality Hotel builds and
refurbishments across New Zealand, Australia,
India and now The United States of America.
contracted tradesmen and sub-contractor
We have considerable amount of experience
resources in all aspects of construction that
in the hotel industry, skilled professionals and
travel and work for VR.
most importantly financial stability which
We only employ the most talented individuals
at their respective positions in the industry.
Once contacted and engaged on the project,
the pre-construction team incorporates all
the key personnel who will be involved in the
pre-construction all the way through to
gives the security and certainty that any
project VR takes on is going to be delivered as
promised. We have a proven process that
delivers
great
results
|
a
proven
consistency. Our journey of excellence always
begins with understanding our clients and
business partners.
VR Group Limited
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Corporate Profile
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Sustainability
VR has a good working knowledge of what it takes to run
an energy efficient building with effective energy and water
management practices. VR practices are backed by
Qualmark Rating of an Enviro-Silver Award for two of the
properties in Auckland City for excellence and ethical
practices observed in Responsible Tourism.
VR Management is highly focussed on expanding operations and making the most of the
unique qualities within the group. The experience, knowledge, staff and financial resources
enables VR Management to engage in new projects and very much have a forward outlook.
VR Goals
High
Occupancy
High Net
Owner Returns
High Focus on
Service Delivery
High Profile
Buildings

Employing experienced Sales people

Active Marketing

Understanding local market conditions

On-site sales people

Timely collection of payments due

Lowering owner costs through effective maintenance
programmes

Effective yield management practices for owners

Quality and Experienced staff

Extensive training and development programmes

Secondments for staff through the group

Targeting Quality clientele

An effective and efficient building management system

Environment friendly and energy efficient buildings to reap long
term benefits
VR Group Limited
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Corporate Profile
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Previous Projects
Previous and Current Construction Contracts
Quality Inn Central Denver
over a 4 month period. Upgrades included
March 2010
new
Job
2 Million United States Dollars refurbishment
over a 6 month period. Upgrades included
replacement of lifts, room upgrades with new
carpeting, public area upgrades, new fire
systems and new Air-Conditioning/Heat Pump
carpeting,
complete
total
restaurant
new
bathrooms,
kitchen,
furniture
upgrade, landscaping of grounds, new roof
for the hotel and blacktopping of the car
park.
Result
The occupancy for its first year of operation
system throughout the premises.
under the VR Management tells the complete
Result
A top performing hotel in Denver Colorado
with occupancies in the top 10% in the city.
story, 97% for a calendar year from the day of
takeover is astonishing considering the
property was bought with an occupancy of
16%.
Auckland Takapuna Oaks
July 2011
Job
Auckland Airport Kiwi Motel
1 Million New Zealand Dollars refurbishment
Job
over a 2 month period. Upgrades included full
furniture fit-out, new kitchens in every room,
new carpeting throughout the property, roof
re-construction and public area paving.
November 2010
800,000 New Zealand Dollars refurbishment
over a 6 month period. Rooms were gutted
and made to a new standard. This included
new furniture, bathrooms, walls, kitchens,
Result
painting, driveways being black-toped, new
Takapuna Oaks has been a revelation in the
reception and new signage.
Auckland Hotel Market. Constantly ranked in
Result
the top 3 hotels in Auckland on Trip Advisor,
Takapuna Oaks is a 5 star boutique apartment
hotel that will exceed all expectations.
When the motel was taken over by VR it was
shut down and in dire need of TLC. After year
one VR achieved a 94% occupancy – numbers
really do tell the full story. Both Auckland
Auckland Airport Kiwi Hotel
Airport Kiwi Hotel and Motel have made its
January 2011
mark in the Auckland Airport Region – a top
Job
500,000 New Zealand Dollars refurbishment
VR Group Limited
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performer.
Corporate Profile
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Previous Projects
Previous and Current Construction Contracts
Scotia Place Auckland
VR Queen Street Hotel & Suites
December 2012
Apr 2014
Job
Job
2 Million New Zealand Dollars refurbishment
15 million New Zealand Dollars rebuild over 12
over 6 months. VR have taken an old student
months. VR has taken over this property to
hostel and transformed the hostel into an 82
transform it into a 5 star serviced apartment
room hotel in Auckland’s CBD. Everything
with 80 rooms to offer. The property is on the
from the bathrooms, kitchen, bar, restaurant,
prime street of Auckland and will be in the
rooms, carpeting, lifts, public areas and car
centre of all city buzz
parking were newly done as good as
Result
complete re-build
The project was completed in Apr 2014 and
Result
result into yet another prized 5 star property
Being in its first year of operation, Scotia
under VR group.
Place, now known as Ascotia off Queen is a
Qualmark 3.5 star rating hotel and under the
VR management has shown an occupancy of
more than 80 % till date
VR Group’s property division has been
involved in the past with the following
construction and renovation projects.
Sampann Villa
Boutique Residences
Job

Medical and Retail Commercial Centre's
5 Million New Zealand Dollars project. New

Child Care Centre's

Specialty Restaurants

Food Factories
Construction from the ground up of a
boutique hotel in New Delhi, India.
Result
80% year round occupancy in its first year of
operation.
However, for the last four years VR Group’s
focus has shifted to only hospitality related
industries. VR now specialise in renovating,
building and refurbishing existing buildings
into completed running hotels. Our passion is
hospitality, we specialise in what we are best
in class.
VR Group Limited
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VR Group Limited
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Corporate Profile
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