The complete business platform - Valvoline Instant Oil Change

Valvoline Instant Oil Change Franchising
SM
The complete
business platform
Not Your Typical Retail
Welcome to Valvoline Instant Oil Change Franchising! As you explore this business opportunity,
you’ll quickly learn that owning and operating Valvoline Instant Oil Change service centers is
different from running other retail businesses such as fast food or convenience stores.
Shorter Hours
We have shorter hours of operation, typically
8 a.m. to 7 p.m., Monday through Saturday,
and 11 a.m. to 5 p.m. on Sunday. We are
closed most major holidays.
Fewer Employees
We have fewer employees per location —
typically 10 full and part-time jobs per center.
Easier Development
Our sites require less real estate than a
typical retail concept, with only minimal
space needed for parking.
Less Risk
Limited inventory and restricted access to
cash result in less shrinkage and theft. There
are no perishable products to manage.
Limited Menu
We offer a limited range of services, which
simplifies the business model.
Average Operating
Income Per Store
$214,377*
While many other retailers have
experienced declines during the
recent economic recession,
AVG STORE SALES (x1000) **
800
700
Valvoline Instant Oil Change has
600
grown its business. Of course,
500
past performance is no guarantee
of future success, but we do
$756
$722
AVG OIL CHANGES PER DAY ***
40
$646
400
Valvoline Instant Oil Change
200
33
100
32
37.2
37.1
2009
2010
2011
2012
$691
680
35.8
640
620
59
57
56
2009
2010
560
2011
2012
35
COMPANY STORES
520
500
2009
2010
2011
2012
$66.68
68
33.5
32
31.7
+5
Average Ticket Increase
+ $18.22
Gross Revenue
+ $303,696
30
*National Oil and Lube News, September
2006 to 2012
$65.28
66
Valvoline Instant Oil Change
64
32.5 Company Stores
62
60
58
56
Industry*
$61.51
$59.96– 7
+ $12.04
+ $114,800
54
540
FRANCHISE STORES
55
70
31
580
$58.53
58
32
Oil Changes Per Day
$588
$60.25
60
33
$628
$63.31
63
61
34
$652
660
64
62
35.8
34
700
600
37.2
35
believe it demonstrates that the
times and bad.
65
37
36
$66.03
66
38
300
business model works – in good
67
39
$690
AVG $ TICKET PER OIL CHANGE ****
29
2009
2010
2011
2012
28
52
2009
2010
2011
2012
50
2009
Bar charts are based on Valvoline Instant Oil Change company-owned stores for the Fiscal Year which begins October 1 and ends September 30, and includes only existing stores that were open on
October 1 and remained in operation through September 30.
* “Average Operating Income” is net sales less product, labor, store expenses and advertising expenses. Store expenses exclude operating leases, market and corporate overhead, and depreciation.
Advertising expenses are allocated equally across the stores and do not necessarily represent the actual amount spent by an individual store.
** “Average Store Sales” means gross revenue net of sales tax collected (from customer) and net of coupons/discounts (provided to customer).
*** “Oil Changes Per Day” (OCPD) means average daily oil changes performed based on a 6-day work week less key holidays (308 days total annually), although some stores are open 7 days each week.
**** “Average Ticket” means gross ticket net of sales tax collected from the customer and net of coupons/discounts given to the customer.
2010
2011
2012
“I think the delivery system to the franchisees is
bar none the best around. They’re really willing to
grow their business and make yours better at the
same time.”
Andrew Slattery, President, Quality Automotive Services, Inc., Charlotte, NC
24 Valvoline Instant Oil Change stores
Award-Winning
Expertise
• Ranked in the Top 25 Multi-Unit Franchisors, Multi-Unit Franchise
Magazine, 2012.
• ASE -accredited training provider.
®
• 2012 BEST Award, the training industry’s most rigorous and coveted
recognition for demonstrating enterprise-wide success through
employee learning and development.
• 2012 Brandon Hall Gold Award for Excellence in Talent Management.
• Our franchise business consultants have an average of 14 years of
experience in the quick lube business.
Tools For Success
As a Valvoline Instant Oil Change franchisee, the tools and support systems you get are the same tools and support systems we use in our 260+
company-owned stores. Our franchisees benefit from our real-world experience in ways other franchisors cannot match. We offer:
• Development support that includes site selection and construction assistance.
• Online and classroom training programs for management-level employees, technicians and customer service reps.
• A state-of-the-art point-of-sale system with dashboards and benchmarking reports that help you manage your day-to-day business.
• Cost-saving partnership programs with vendors and suppliers for uniforms, computer systems, office supplies, janitorial supplies and much more.
• Talent management tools to help you recruit and retain the best employees, helping to deliver increased revenue per hour while reducing turnover.
• Marketing tools designed to help you develop a strong and loyal customer base.
• A fleet management program to help you grow commercial accounts.
• A customer care program and customer satisfaction measurement tools.
• On-going support from an experienced franchise business consultant trained in all aspects of the business.
“Their motivation and focus on continually
trying to improve the customer experience
has helped the system as a whole, and
certainly helped me as a franchisee to be
successful in my business.”
Michael Ferri, President, Galena, Hartford, CT
102 Valvoline Instant Oil Change stores
Valvoline Heritage
Valvoline was the world’s first motor oil, the oldest trademark in the petroleum industry,
and the first high-mileage motor oil. Valvoline has been proven under the most demanding
conditions—at the racetrack—for decades.
Valvoline Instant Oil Change builds on that heritage by helping you put your own “pit crew”
in each of your service centers. You will service your customers’ vehicles with speed and
precision, and get them back on the road quickly and safely. We help you become great at
what you do, because your customers deserve it and the Valvoline legacy demands it.
“Valvoline is a strong company, and they have
made it possible for me to be where I am.”
Charles Coleman, President, Tri-C Petroleum, Bradenton, FL
1 Valvoline Instant Oil Change store
Becoming a Franchisee
Qualifications
Incentives
Requirements will depend on the scope of your initial investment
and market development goals, but in general we require:
• Liquid assets of $300,000 to $800,000
• Minimum net worth of $600,000 to $1,000,000
We offer a variety of incentives for new franchisees, including:
• Conversion incentives from $45,000 to $100,000,
including lube equipment.
• Up to $45,000 in interest-free financing for store signage. • Lube equipment lease financing up to $40,000. The ideal franchise candidate is a successful business person,
already a multi-unit operator, or currently an independent quick
lube operator.
How to Get Started
Go to www.VIOCfranchise.com for more information, or
call us at (800) 211-8778.
Costs
Development costs range from $178,425 to $1,989,000
depending on real estate costs and whether you lease or
purchase your location.
“If I had to do this over again today I would absolutely go with
Valvoline Instant Oil Change. I always am out there in new
markets looking at the competition, and we have seen a pretty
marked decline in the operational capabilities of our competitors.
Valvoline has only gone in one direction and that’s up.”
Don Smith, President, Henley Enterprises, Newton, MA
195 Valvoline Instant Oil Change stores
See more franchise
testimonials at
www.VIOCfranchise.com
Interested in Franchising?
With more than 900 service centers in 41 states, Valvoline Instant Oil Change still has plenty of room
to grow. While a few markets are closed to new development, many markets offer a terrific business
opportunity for the right franchisee. We can help you identify the right number of stores and the right
locations for your selected market. Visit www.VIOCfranchise.com, or call us at (800) 211-8778 for
more information.
Proven. Simple. Trusted. That’s Valvoline™.
Valvoline Instant Oil Change Franchising, Inc.
3499 Blazer Parkway
Lexington, Kentucky 40509
www.VIOCfranchise.com
(800) 211-8778
VIOC-2245 ©, 2013, Ashland Printed in U.S.A. 9/13
™ Trademark, Ashland or its subsidiaries, registered in various countries
This advertisement is not an offering . An offering can only be made by a
prospectus filed first with the Department of Law of the state of New York.
Such filing does not constitute approval by the Department of Law.
Minnesota Registration File Number F-2019