I`M PROACTIV.™ I`M NOT POLITE.

Summer ’10/11
I’M NOT
POLITE.
I’M
PROACTIV.
™
Katy Perry
®
It feels like a blemish happens overnight, but the
truth is it’s a far more complicated process that’s
happening in the skin, way underneath.
WHY
CLEANSE
TONE & TREAT?
page 4
contents
CLEANSE & TONE
MOISTURISE
Proactiv is applied to the surface
of a blocked, swollen pore.
The Benzoyl Peroxide in Proactiv
penetrates deep into the pore.
Here is a pore in the skin. An
oil gland on the side of the pore
lubricates your skin with oil.
Hormones and changes
throughout your life stimulate
this gland to make sticky oil.
This can cause a plug to occur
within the pore.
pharmaceutical grade, specially
designed to penetrate into the
deepest level of the pore. So,
it treats acne and your skin
stays clear.
2
GET
SUMMERREADY SKIN
page 10
WITH
PROACTIV
you’re taking
control
BODY
MAKE-UP
BRING
ON THE
MOISTURE
page 14
MAKE-UP
The secret to Proactiv is Benzoyl
Peroxide. It’s high purity and
PEELS & MASKS
BODY
Bacteria can then grow at the
base of the pore. Your body
reacts with swelling and pain.
That’s the pimple you see on
the surface, a process that
takes two weeks to form.
It works by unplugging the
pore and stopping the swelling,
preventing that actual cycle of
acne underneath your skin. Use
Proactiv on your face everyday
and prevent the acne process
from starting.
Proactiv helps to treat acne and
reduce swelling.
SKIN PROBLEMSPEELS & MASKS
SKIN PROBLEMS
EYES
EYES
4
12
17
18
22
25
27
CLEANSE & TONE MOISTURISE
the PROACTIV story
3
™
Why cleanse, tone and treat? Skin needs extra
TLC and in order to get fresh, clean glowing skin you
need a simple beauty routine you can make part of your
everyday. Loving your skin has never been easier…
1
Morning & Night
Renewing Cleanser
Using your fingers, massage in a circular
motion on your face for one or two minutes
to cleanse and exfoliate. Concentrate on
the areas around your nose and forehead.
2
Morning & Night
Revitalising Toner
3
Morning & Night
Repairing lotion
renewing
CLEANSE & TONE
acne laughs at soap
& water BE PROACTIV
CLEANSER
Clean your skin with Proactiv’s
oil-free Renewing Cleanser. Tiny
exfoliating beads gently remove
dead skin cells, whilst Benzoyl
Peroxide penetrates deep into
your pores to help prevent new
impurities from forming.
FIRST
STEP TO
beautiful
SKIN
• Deep pore cleansing
• Found in our packs or sold
separately
• Follow with Revitalising Toner
WORKS
BEST…
with REFINING
MASK
page 21
Apply to the face with a clean, dry cotton pad
or ball. Dead skin cells will be lifted away so
the skin looks and feels radiant and refreshed.
Pour a pea size amount into palm and apply a
thin layer over face or to blemish prone areas.
Do not rinse off. Follow with one of Proactiv’s
moisturisers (see pages 14-15).
4
proactiv SOLUTION
RENEWING
CLEANSER
120mL
Keep from eyes, lips, mouth & sensitive areas of the neck. If excessive swelling,
irritation, redness or peeling occurs, discontinue use. If these persist, consult a
physician. Avoid excessive exposure to sunlight & other sources of ultra-violet light. Contains Benzoyl Peroxide. Always read the label. Use only as directed.
$34.95
renew CLEANSE
5
TONER
Leave your skin feeling refreshed and
conditioned with Proactiv’s soothing
Revitalising Toner. Wonderfully gentle on your
skin, the Revitalising Toner helps to remove
dead skin cells and excess oils.
• Balances the skin
• Contains natural botanicals
• Alcohol free
• Follow with Repairing Lotion
LOTION
FOLLOW
with our OIL FREE
MOISTURE to
hydrate and
protect.
See page 16
INCLUDED
IN YOUR
Proactiv
pack
WORKS
BEST…
with RENEWING
CLEANSER
page 5
6
CLEANSE & TONE
revitalising repairing
Repair and revitalise your
skin with Proactiv’s Repairing
Lotion. The Repairing Lotion
helps treat existing blemishes,
controls future breakouts and
is an essential part of your
daily clear skin ritual.
• Specially formulated to treat
blemishes and breakouts
• Contains Benzoyl Peroxide
to cleanse pores
• Can be used on your face
or other problem areas
INCLUDED
IN YOUR
Proactiv
pack
REVITALISING
TONER
120mL
$34.95
revitalise REFRESH
REPAIRING
LOTION
Keep from eyes, lips, mouth & sensitive areas
of the neck. If excessive swelling, irritation,
redness or peeling occurs, discontinue use. If these persist, consult a physician. Avoid
excessive exposure to sunlight & other sources
of ultra-violet light. Contains Benzoyl Peroxide. Always read the label. Use only as directed.
60mL
$39.95
repair CONTROL
7
pack in your gym
bag to wipe away
make-up and sweat.
remove
MAKE-UP
o1
N
SUMMER
deep
CLEAN
CLEANSE & TONE
KEEP AN
EXTRA
SKIN
PRODUCT
When breakouts aren’t limited to your
face, enjoy beautiful, smooth and clear
skin all over thanks to Proactiv’s Deep
Cleansing Wash. Exfoliating beads lift
away dead skin cells, whilst soothing
botanicals help condition and
revitalise your skin.
WORKS
BEST…
Use nightly to effortlessly clean away
make-up and dirt, then follow with
Renewing Cleanser.
• Enriched with Lavender and Allantoin
• Alcohol free so they won’t dry your skin
• Free of oil and fragrances
• Perfect for on-the-go cleansing
8
with RENEWING
CLEANSER
page 5
MAKE-UP
REMOVING
CLOTHS 45 cloths
$19.95
cleanse FRESHEN
• Unclogs pores to help
prevent further break-outs
• A shower essential and
great for body breakouts
on the back and chest
• Follow with our Clear Zone™
Body Lotion
USE ON
YOUR
face &
BODY
DEEP
CLEANSING
WASH
240mL
$29.95
condition REVITALISE
9
get summer ready
skin now
BE PROACTIV
™
Are you ready for the warmer days ahead?
Ward off summer’s
dehydrating effects.
It’s time to
rejuvenate!
The skin is the largest organ in the body, it is also the organ
that is most exposed to the external elements such as the sun,
wind and temperature.
Proactiv can help you get that beautiful clear complexion
from top to toe. Soothe and protect your skin
to beat pre-summer breakouts.
Here’s the skincare scoop…
No1
FIRST
SUMMER
Deep Cleansing Wash
SKIN
PRODUCT
A versatile, all over cleanser that helps fight
breakouts on the face and body while exfoliating
beads lift away dead skin cells to help unclog
pores and reduce oiliness.
THEN
Clear Zone™ Body Lotion
Helps control breakouts as well as moisturise
and condition your body. Great for problem areas
such as the back, shoulders and chest.
ON THE GO
Clear Zone™ Body Pads
Control blemishes on your entire body with these
pads which are specially formulated with pore
purifying Salicylic Acid to help clear existing pimples
and help prevent further breakouts.
10
summer SKIN
11
clarifying
green tea
MOISTURISER
Got pimples and wrinkles? It doesn’t seem
fair, does it? Let Proactiv’s Clarifying Night
Cream go to work while you sleep! This night
cream helps to reduce the appearance of fine
lines, and works hard to hydrate and improve
the clarity of your skin.
Specifically developed for
problem skin, Proactiv’s
ultra-light Green Tea
Moisturiser leaves your
skin feeling hydrated
and silky smooth.
• Assists in controlling breakouts
• A unique blend of Salicylic Acid and Retinol
• Penetrates deep into the pores
• C an be used in place of the Repairing
Lotion at night if you find your skin irritated
by using the Repairing Lotion twice per day
• Soothes skin
• Leaves your pores
clean and clear
• Contains a powerful
antioxidant
• Apply after your
Repairing Lotion
MOISTURISE
NIGHT
CREAM
BEST
SELLER
One of our
most popular
products
RESTORE
BALANCE
&
moisture
WHILE YOU SLEEP
CLARIFYING
NIGHT CREAM
30mL
$29.95
12
hydrate PROTECT
&soothes
CALMS
DRY SKIN
GREEN TEA
MOISTURISER
30mL
$29.95
clean CLEAR
13
dry skin
moisture
BYE BYE
BRING ON THE
Why
moisturise?
It not only creates a perfect base for your make-up, it helps
to maintain and replace the skin’s natural moisture level.
3 great products to help you out:
Facial skin is sensitive to the effects of chemical
and environmental influences.
A great moisturiser will replenish any lost surface moisture to
leave your skin glowing and feeling silky smooth. Whatever your
skin type, moisturise and you’ll uncover the secret to a happy,
healthy-looking complexion.
GREEN TEA
Moisturiser
Specially formulated for problem
skin, Proactiv’s ultra-light Green
Tea Moisturiser leaves your skin
feeling hydrated and silky smooth.
SHEER TINT
Moisture
This light, oil-free moisturiser
hydrates your skin, evens out
skin tone and leaves your
pores clean and clear.
OIL FREE
Moisture
A lightweight lotion that
also helps keep your skin
protected from the sun’s
harsh rays with SPF15.
14
FOR BEST
RESULTS
ensure your moisturiser
has absorbed
before applying
make-up
moisture CONTROL
15
MOISTURISE
oil free
MOISTURE with SPF 15
• Won’t clog pores
• Light enough to wear under make-up
• Contains SPF15
great for
CREAM
& SERUM
you’re always
protected with
SPF15
OIL FREE
MOISTURE
50mL
$39.95
16
protect SOFTEN
TIRED EYES
NOURISHING
EYE CREAM
15mL
REPLENISHING
EYE SERUM
15mL
Your eyes need extra TLC on a regular
basis and this cream has the perfect blend
of ingredients to provide it.
Proactiv’s Replenishing Eye
Serum will help reduce the
appearance of fine lines
and wrinkles and fight the
effects of free radicals.
• Cucumber and
Chamomile to soothe
• Soy extract to
brighten
• Green Tea to provide
antioxidants
OILY SKIN
MAKE
SURE…
perfect for
EYES
We always recommend you use a moisturiser
like Proactiv’s Oil Free Moisture. It’s a
lightweight lotion that also helps keep
your skin protected from the sun’s harsh
rays with SPF15.
Additionally, its oil-absorbing properties and
advanced moisturising agents soothe, soften
and hydrate your skin.
eye
• Hyaluronic Acid and
CO-Q10 to minimise fine
lines and wrinkles
• Green Tea extract to
reduce the effects of free
radicals
• Apply morning and night
for best results
with&
VITAMIN C
SOY
EXTRACT
TO NOURISH
$34.95
each
nourish REPLENISH
17
daily
OIL
CONTROL
Proactiv’s Daily Oil Control helps your skin
balance its natural oil levels for a smooth,
shine-free complexion.
IDEAL
for the guys
as well as
the girls
DAILY OIL
CONTROL
50mL
$29.95
18
balance UNCLOG
™
Put the ultimate finishing
touch on your daily beauty
routine with our light and
shine-free Sheer Finish
Mattifying Gel.
• Use as a primer before
applying make-up
• Helps to keep your
make-up on all day
• Quickly absorbs
excess oils
• Contains White Tea,
a powerful antioxidant
SHEER FINISH
MATTIFYING GEL
30mL
$29.00
Keep oily skin under control when you’re out
and about with Proactiv’s Oil Blotter Sheets.
Simply blot any oily areas to maintain a
beautiful matte finish throughout the day.
• 100% natural fibre paper sheets
• No powdery residue
SKIN PROBLEMS
• Gentle, oil-free formula
• Absorbs oil to keep pores unclogged
• Helps prevent make-up from streaking
• Use after Revitalising Toner and before
Repairing Lotion
fightBEoilPROACTIV
OIL BLOTTER
SHEETS
130 sheets
$18.95
finish CONTROL
19
blemish
refining
CONTROL
MASK
Sudden blemishes and breakouts aren’t a disaster any
more thanks to Proactiv’s ultra-precise Blemish Control
Stick (formerly named Salicylic Acid Spot Treatment).
Perfect for breakout emergencies or touch-ups on
the go, this treatment contains Salicylic Acid, which
helps target and minimise individual blemishes.
KEEP
OILY SKIN
&precise
CLEAR
under
control
and can be used
alone or under
make-up
BLEMISH
CONTROL STICK
1.8mL
$22.95
20
target MINIMISE
WORKS
BEST…
dot on zits overnight to help
clear them
SKIN PROBLEMS
• Keeps oil at bay without drying your skin
• Penetrates pores for a deep clean
• Contains soothing botanicals for a
clearer complexion
• Dries clear in no time
• Easy-to-use and slim line
DRIES
CLEAR
For that clean, oil-free feeling, the Proactiv
Refining Mask is your perfect companion.
The mask penetrates the pores to cleanse
and remove impurities, whilst oil-absorbing
ingredients and pampering botanicals help
refine the skin’s texture.
REFINING
MASK
70g
$34.95
refine PAMPER
21
pore
CLEANSING
SYSTEM
USE
STRIPS...
on the T-zone to
help remove
blackheads
Refine your skin’s texture with Proactiv’s Pore
Cleansing System and reduce the appearance
of your pore size for clear, healthy and younger
looking skin.
• Target oily problem areas
• Effortlessly lift excess oil and impurities
• Helps in removal of blackheads and whiteheads
• Improves superficial acne scarring
• Reduces the size of enlarged pores
• Controls oily skin
• Diminishes the appearance of fine lines
and wrinkles
HELPS
USED EVERY
TWO WEEKS
PORE CLEANSING
SYSTEM
Strips x 10
Solution 15mL
$22.95
22
Proactiv’s Pore Refining Peel boosts your
skin’s healthy glow in one easy application.
Suitable for all skin types, this fragrance free
and dermatologically tested formula deeply
penetrates the pores, leaving your skin
looking healthy and revitalised.
REVITALISED!
target REMOVE
diminish the
appearance of
superficial acne
scarring
PEELS & MASKS
best
totally
PORE REFINING
PEEL
15 wipes
$32.95
reduce DIMINISH
23
WORKS
BEST…
when used
weekly
exfoliating moisturise
PEEL
The peel exfoliates, refines and soothes,
leaving you with skin that feels wonderfully
clean and soft. Enjoy a noticeably clearer and
smoother complexion thanks to Proactiv’s
Mild Exfoliating Peel.
• Gently removes dead skin cells,
excess oil and other impurities
• Minimises the appearance of pores
• Contains soothing Aloe, Green Tea,
Orange and Lemon extracts
calms
REFINES &
30mL
$24.95
24
clean MINIMISE
Control breakouts as well as
moisturise and condition your
body with Proactiv Clear Zone
Body Lotion.
• Great for problem areas
like the back, shoulders
and chest
• Salicylic Acid to purify pores
• Mild, oil-free formula
• Tea Tree and Chamomile
botanical extracts to soothe
and condition the skin
&soothe
moisturise
SKIN
CLEAR ZONE
BODY LOTION
BODY
MILD
EXFOLIATING
PEEL
& CONDITION
240mL
$24.95
control CONDITION
25
clean
ON THE GO
tinted
MOISTURE
Look radiant while protecting
yourself from the sun, with
Proactiv’s Sheer Tint Moisture.
This light, oil-free moisturiser
hydrates your skin, evens out
skin tone and leaves your
pores clean and clear.
Sunlight
Suntan
• Available in 3 shades:
Sunlight, Suntan or
Sunbronze
• Fragrance-free
• Suitable for all
skin types
BODY
Sunbronze
When you’re on the go and can’t shower
straight away, Clear Zone Body Pads are
the next best thing for keeping your skin
clean and clear.
26
75 pads
$24.95
soothe CLEANSE
SHEER TINT
MOISTURE
50mL
$32.00
protect HYDRATE
MAKE-UP
• Handy size (7.5cm pads)
• Salicylic Acid to purify pores
• Gentle enough for your face and body
• Perfect for school or the gym
CLEAR ZONE
BODY PADS
27
shine free
FINISH
flawless
Light
FINISH
Proactiv’s Mineral Pressed
Foundation blends with your
skin tone for a perfect
colour match. What’s more,
the powder helps hide any
redness, blemishes or
birthmarks on your skin.
Medium
• Available in translucent
shade
• Botanicals and vitamins
to condition your skin
• Fragrance-free
• Perfect for sensitive skin
Dark
minerals
CONTAINS
FROM THE EARTH
over
SHEER TINT
MOISTURE
28
$30.00
perfect BLEND
Enhance your natural beauty with our Mineral Loose
Powder. Also contains Green Rooibos, which helps to
protect against the visible signs of ageing.
• Available in 3 shades: Light, Medium, Dark
• 3-in-1 mineral formula-foundation,
finishing powder and skincare
• Age-defying antioxidants
SHEER FINISH
MINERAL LOOSE
POWDER
5.1g
$29.95
enhance BEAUTY
MAKE-UP
WORKS
BEST…
SHEER FINISH
MINERAL
PRESSED
FOUNDATION 12g
29
routine
TEEN
It's never too early
to start thinking
about the
importance of a
good skin care routine.
Teen skin generally produces more sebum
or oil, than more mature skin due to hormone changes. Although the skin
is usually well-hydrated at this age, excess oil can contribute to acne.
A regular teen skin care routine, can help to unclog blocked pores, reduce
oil and clear acne.
The key components include:
1. Cleansing
4. Repairing
2. Exfoliating
5. Preparing
Use Proactiv’s oil-free Renewing
Cleanser to gently remove impurities
and oil. Tiny grains gently exfoliate
dead skin cells so they can’t clog pores.
The Benzoyl Peroxide penetrates the
pores to reduce the number of pimples.
Exfoliation is the key step to acne
prevention because it helps keep the
surface of the skin free of dead skin
cells. Proactiv’s Mild Exfoliating Peel
is a gentle scrub with tiny grains.
Exfoliating once a week keeps skin
glowing year-round.
3. Toning
For normal or oily skin, use Proactiv’s
alcohol-free Revitalising Toner to
help soften fine lines, keep pores
from clogging, and hydrate the skin.
You may notice a slight tingling
sensation; this is normal and expected.
This sensation is due to the action of
the glycolic acid on your skin.
Proactiv’s Repairing Lotion helps get
to the source of problem areas to dry
up blackheads and blemishes. A great
day and night treatment, it helps treat
existing blemishes and control future
breakouts.
Bring out the best in your complexion
with the perfect balancing act – our
Daily Oil Control. This gentle, oil-free
formula helps to achieve a smooth,
shine-free complexion that doesn’t
compromise on hydration. It absorbs
oil that may cause pores to clog and
helps prevent make-up from streaking
throughout the day.
6. Moisturising
Even oily skin needs a moisturiser to
provide hydration. Proactiv’s Oil Free
Moisturiser helps control shine. When
skin is properly hydrated, the body
produces less oil and decreases the
chances of acne breakouts.
Keep from eyes, lips, mouth & sensitive areas of the neck. If excessive swelling, irritation, redness or peeling occurs, discontinue use. If these persist, consult a physician. Avoid excessive exposure to sunlight & other sources of ultra-violet light. Contains Benzoyl Peroxide. Always read the label. Use only as directed.
30
teen ROUTINE
31
compact
FOUNDATION
powder
SILKY
For a flawless, fresh and shine-free look all
day long, Proactiv’s Compact Foundation is
the answer. The foundation’s light, oil-free
formula glides on like liquid, then sets to a
silky powder finish without caking or clogging
your pores.
FINISH
• Available in 3 shades: Light, Medium or Tan
• Fragrance-free
• Suitable for all
skin types
WORKS
BEST…
over all PROACTIV
MOISTURISERS
summer
skincare buys
UNDER $30!
$22.95
Green Tea Moisturiser
Clarifying Night Cream
$29.95
Make-up Removing Cloths
$19.95
Clear Zone Body Lotion
$24.95
Mild Exfoliating Peel
$24.95
Clear Zone Body Pads
$24.95
Oil Blotter Sheets
$18.95
Daily Oil Control
$29.95
Pore Cleansing System
$22.95
Deep Cleansing Wash
$29.95
Sheer Finish Mineral Loose Powder
$29.95
Blemish Control Stick
$29.95
MAKE-UP
SHEER FINISH
COMPACT
FOUNDATION 7g
32
Light
Medium
Tan
$34.95
shine FREE
33
summer must-haves
BE PROACTIV
with
with
SPF
SPF
see page 16
see page 27
15
15
™
o1
N
SUMMER
SKIN
PRODUCT
Brought to you by
ABN 20 078 370 180 Guthy-Renker Australia Pty Ltd
PA.CAT105