award winners - PRSA Nebraska

AWARD WINNERS
2014 PRSA NEBRASKA PAPER ANVIL AWARDS GALA
CAMPAIGN CATEGORIES
COMMUNITY RELATIONS
Business – Services
Award of Merit
Neighborhood Assist
State Farm
Associations/Nonprofit Organizations
Award of Merit
Wounded Warrior Support High Five Tour
Lukas Partners
Award of Excellence
Preventing Childhood Obesity
Community Grant Program
Children’s Hospital & Medical Center
EVENTS AND OBSERVANCES
(SEVEN DAYS OR FEWER)
Business – Products
Award of Merit
Storz Brewing Company Repeal Day
Bozell
Business – Services
Award of Merit
Bank of the West Celebrates America
Lukas Partners
Award of Merit
Theorem DIA 2014 Trade Show Campaign
SCORR Marketing
Associations/Nonprofit Organizations
Award of Merit
2014 NCAA College World Series Sandlot
Bozell
Award of Excellence
2014 ICAN Women’s Leadership Conference
Emspace Group
Award of Excellence
Youth Emergency Services Board Reunion
Youth Emergency Services
EVENTS AND OBSERVANCES
(MORE THAN SEVEN DAYS)
Business – Products
Award of Merit
Cassling 30th Anniversary
CQuence Health Group
Business – Services
Award of Merit
SCORR 10-Year Anniversary Campaign
SCORR Marketing
Government
Award of Excellence
Loessfest 2014
City of Council Bluffs
Emspace Group
PUBLIC SERVICE
Partnerships
Award of Merit
Little Steps Big Impact
MAPA
Lovgren Marketing Group
Associations/Nonprofit Organizations
Award of Merit
Really? Really. Breastfeeding.
Know the Facts.
Live Well Omaha Kids
Emspace Group
Award of Excellence
The Bed is Dead
The Nebraska Cancer Coalition
Emspace Group
Business
Award of Excellence
Making Home Safer for Seniors
Home Instead Senior Care, FleishmanHillard,
Immersion Active
Albers Communication Group
MARKETING CONSUMER PRODUCTS
Other
Award of Merit
FMC Anthem Contest
Swanson Russell
MARKETING CONSUMER SERVICES
Financial Services
Award of Merit
First National Bank Flex Savings
Bozell
Award of Merit
First National Bank NEST Program
Bozell
Other
Award of Excellence
Addressing the Needs of Rapidly
Growing Alzheimer’s
Home Instead Senior Care, FleishmanHillard,
Immersion Active
Albers Communications Group
MARKETING BUSINESS TO BUSINESS
Other
Award of Merit
PERC Propane Mower Incentive Program
Swanson Russell
CRISIS COMMUNICATIONS
Government
Award of Merit
We are UNO
UNO University Communications
Associations/Nonprofit Organizations
Award of Excellence
PERC Propane Shortage
Swanson Russell
ISSUES MANAGEMENT
Associations/Nonprofit Organizations
Award of Excellence
Fire Fighters’ Jobs on the Line:
Helping Protect the Omaha Fire Union
Omaha Professional Fire Fighters
Association, Local 385
Albers Communications Group
INTERNAL COMMUNICATIONS
Medium Business
(500 - 1,000 employees)
Award of Merit
Newsletter Makeover
UNO University Communications
INTEGRATED COMMUNICATIONS
Associations/Government/Nonprofit
Organizations
Award of Merit
Growing with Grace Campaign-Silent Phase
Grace University
Albers Communications Group
Consumer Products
Award of Excellence
Gordmans Stands Out Among
Department Stores Competition
Lukas Partners
SOCIAL MEDIA CAMPAIGN
Consumer Services
Award of Excellence
Branding Through iPlay America’s
MAGCON Tour
Zaiss & Company
Associations/Government/Nonprofit
Organizations
Award of Excellence
#OmahaOmaha
Greater Omaha Chamber
STUDENT AWARDS
Outstanding PRSSA Chapter Project
Award of Merit
Matt Talbot and St. Monica’s Fundraiser
UNL PRSSA
Award of Merit
YES “Give Back with a Pack” Backpack Drive
MavPRSSA
Outstanding Classroom Campaign
Award of Merit
JDays
UNL Jacht Club
Award of Excellence
#IWILLLISTEN: Reducing the Stigma of
Mental Illness
UNL ADPR Campaigns
Outstanding Relationship-Building
Project
Award of Merit
Matt Talbot and St. Monica’s Fundraiser
UNL PRSSA
Award of Excellence
UNL PRSSA Mentoring Program
UNL PRSSA
Outstanding Media Relations
Campaign for a Nonprofit
Award of Excellence
We are the Power of O.NE
MaverickPR
Outstanding Campus Event
Award of Excellence
Gateway 100th Anniversary Celebration
MaverickPR
Award of Excellence
#IWILLLISTEN: Reducing the Stigma of
Mental Illness
UNL ADPR Campaigns
Award of Merit
JDays
UNL Jacht Club
Outstanding Community or
Nonprofit Event
Award of Merit
JDays
UNL Jacht Club
Outstanding Social Media Campaign
Award of Merit
#IWILLLISTEN: Reducing the Stigma of
Mental Illness
UNL ADPR Campaigns
Award of Excellence
UNL PRSSA Social Media Campaign
UNL PRSSA
TACTIC CATEGORIES
MEDIA KITS
Digital/Online Media Room
Award of Excellence
Leupold Golf Rangefinder Media Kit
Swanson Russell
NEWS CONFERENCES
Award of Excellence
Fire Fighters’ Jobs on the Line:
Helping Protect the Omaha Fire Union
Omaha Professional Fire Fighters
Association, Local 385
Albers Communications Group
EDITORIALS/OP-ED COLUMNS
Award of Merit
Blue Star Gas: Alternative Fuel Legislation
Swanson Russell
Award of Merit
FMC Cotton Farming
Swanson Russell
WEBSITES
External
Award of Merit
Team QLI Website
Quality Living, Inc.
Emspace Group
WORD-OF-MOUTH/VIRAL/STREET
MARKETING
Award of Merit
Team QLI T-shirts
Quality Living, Inc.
Emspace Group
SOCIAL MEDIA
Associations/Government/Nonprofit
Organizations
Award of Merit
2014 ICAN Women’s Leadership Conference
Social Media
Emspace Group
Additional Paper Anvil Awards are available for purchase.
Please visit prsanebraska.org to download the award reorder form.
VIDEOS
Internal
Award of Merit
The New Carolyn Scott Rainbow House
Children’s Hospital & Medical Center
Award of Merit
Faith in Action Williams Video
Lutheran Family Services
External
Award of Excellence
National Big Sister of the Year Video 2014
Big Brothers Big Sisters of the Midlands
Albers Communications Group
Award of Excellence
Team QLI Videos
Quality Living, Inc.
Emspace Group
Award of Excellence
PERC Propane Straight Talk Video Series
Swanson Russell
EXTERNAL PROGRAMS
Community Relations
Award of Merit
Emspace Forge
Emspace Group
SPECIAL EVENT/OUTREACH/
EDUCATIONAL/TRADESHOW
External
Award of Merit
Stu’s Bloody Mary Mix
OBI Creative
Award of Excellence
SIG SAUER: Taking on a Giant, and
Coming Out a Titan
Swanson Russell
ANNUAL REPORTS
Associations/Government/Nonprofit
Organizations
Award of Merit
2013 Visiting Nurse Association
Annual Report
Emspace Group
Award of Excellence
2013 Habitat for Humanity of Omaha
Annual Report
OBI Creative
POSTERS
Print
Award of Merit
Really? Really. Breastfeeding. Know the Facts.
Live Well Omaha Kids
Emspace Group
PUBLICATIONS Books
Award of Merit
Transforming Communities
Iowa West Foundation
Emspace Group
BEST OF SHOW
STUDENTS BEST OF SHOW
Outstanding Campus Event
#IWILLLISTEN: Reducing the Stigma of
Mental Illness
UNL ADPR Campaigns
BEST OF SHOW TACTIC
National Big Sister of the Year Video 2014
Big Brothers Big Sisters of the Midlands
Albers Communications Group
BEST OF SHOW CAMPAIGN
Loessfest 2014
City of Council Bluffs
Emspace Group
SERVICE AWARDS
Newcomer of the Year
Shannon Stawniak
Chapter Service
John Melingagio, APR
Community Service
Omaha Storm Chasers
Special Achievement in Public Relations
Nebraska Medicine Media Relations
UNMC Public Relations Department
Douglas County Health Department
Professional of the Year
Susan Eustice