kitindy.com MEDIA KIT 2016

MEDIA
KIT 2016
kitindy.com
home dec
for the
holidays.
4 INSPIRING
DESIGNS FOR
DRESSING THE
FIREPLACE
MANTEL.
slip into
party pants.
LET THE DRESSES
GATHER DUST.
THIS SEASON IS
GETTING LEGGY.
it's what's
inside that
counts.
LOVE IN THE
BEDROOM.
3 DESIGNERS
ACCEPT
OUR STYLE
CHALLENGE
GIVE THEM GIFTS
THAT SPARK JOY.
SHOP OUR GUIDE!
NOV
+DEC
FALL HOME
PROJECTS.
PERFECT THE
BEDROOM + ZEN
YOUR CLOSET
+ DIY TASSLE
PILLOW
3 WOMEN
TO READ.
well hello,
yellow!
SEPT
+OCT
2 0 1 5
COVER 1-4.indd 1
summer's
go-to menu.
MAY+
JUNE
5 boutiques
show & tell
SHOPKEEPERS'
TOP LOOKS FOR
SUMMER & HOW
TO WEAR THEM.
10/29/15 10:34 AM
stress-free
hosting.
COVER 1-4.indd 1
FIND YOUR
FAVORITE NEW
EASY, BREEZY
SUMMER STUNNER.
serve up
layers of
delight.
YOU CAN
MASTER THESE
3 BEAUTIFUL
CAKES.
8/31/15 10:05 PM
in love with
the peony.
2015_4 Cover1.indd 1
MAKE-AHEAD
TAILGATE MENU
DISCOVER THE
MANY SHADES OF
THIS GORGEOUS
FLOWER. PLUS:
GARDENING TIPS
PORK & BEEF
SAMMIES, VEG
SALAD & COOKIES
SEPT
+OCT
2 0 1 6
kitindy.com
DOUBLE DOG
DARE YA
WELL HEELED
FOR FALL
WE'VE GOT
YOUR FIRSTCLASS TICKET TO
SUMMER FASHION
kitindy.com
18 summer
dress styles.
10 RULES TO
KEEP EVERYONE
(INCLUDING YOU)
HAVING FUN!
MAY+
JUNE
2 0 1 5
travel in
style.
FEED THEM
WELL WITH
8 RULES YOU
CAN ACTUALLY
FOLLOW
2 0 1 5
kitindy.com
THESE BRIGHT
FLAVORS MAKE
YOU SHINE.
clean eating
every day.
J U LY
+AUG
2 0 1 5
kitindy.com
SUSAN'S
LATEST LOOKS
BRING ON THE
SUNSHINE.
MEET INDIANA
FASHION, FOOD
& HOME DEC
BLOGGERS
2 0 1 6
kitindy.com
kitindy.com
TO VISIT ONE OF
THESE 5 INDIANA
HAUNTED PLACES
6/25/15 8:23 PM
MAKE ROOM IN
YOUR CLOSET FOR
NEW SHOES
OBJECTIVE
More than a lifestyle magazine
Sewing kits, first-aid kits, tool kits, survival kits —
they all help you put everything together to make
life easier. That is kit’s mission. To help women put
it all together by providing relatable topics and
products in a format that educates and inspires.
Targeted – Women ages 35+
As an exclusively female-targeted publication in
the metro Indianapolis area, our magazine fills a
unique niche by reaching out to women ages 35+
in Hamilton, Boone, Marion and Johnson counties.
Demographic
Women age 35+
living in Hamilton,
Boone, Marion and
Johnson counties.
Household income
of $100,000+.
35+
ALL local content
In order to provide information our readers can
truly relate to, all of our content is produced
locally by central Indiana writers, stylists,
photographers and businesses. Kit targets
specifically to a female demographic.
boone
hamilton
Marion
Johnson
H
HOME
KIT
OUR HOME KITS
SHOWCASE
INSPIRATIONAL
SPACES, DIY
PROJECTS AND
SEASONAL DECOR.
RESOLUTION HQ
Story by Cassie Perry | Photos by Chris Whonsetler
It's 2015. Time to get real ... organized. Enjoy working more. Find a peaceful place to make all those
resolutions. Hunt down a bulletin board on which to post said resolutions. Pin encouraging quotes
and photos over and alongside those promises to yourself because, once again, it's time to get
real. For a surefire fresh start to a new year, declutter the mind and fill it with a canvas of positive
intentions. An uncluttered work space can help set you up to focus on and fulfill your resolutions.
49
Cassies Office.indd 49
1/9/15 8:22 AM


$100k+
Distribution 30,000 copies
Physician
offices
14,000 mailed to women in target demographic
3,000 placed in physician offices
Grocery
Stores
13,000 distributed in Marsh and Kroger in
Hamilton, Marion, Boone and Johnson counties
Mailed
bonus: Our online content generates
approximately 5,000 additional impressions per
issue.
editorial
family
fashion
25% Health
SUMMER’S IN THE BAG
Text by Erica Sagon | Photos provided
M
In the mood for something new? We thought so. Refresh your handbag game
with an awesome color, a new shape or a fun texture. Here are a few of our
favorite styles for the season.
MINI
KIT
25% Home
home
health
20% Family
Something small and bright will
be your go-to for date nights and
dinner with friends.
If your summer wardrobe centers
on sporty, outdoorsy clothes, this
rugged-chic backpack is spot on.
This weekend catch-all for your
farmers’ market haul doubles as a
fantastic vacation bag.
Flap & Tab purse, $129 at Talbots
Skagen “Frandsen” rucksack, $345 at
skagen.com
Toms woven chevron straw tote, $98 at
nordstrom.com
A work tote doesn’t have to be black
to be professional. We love this
structured bag in a sunny hue.
This crackled-leather pouch is
perfect for summer weddings. It
holds just the essentials, but still
makes a statement.
This everyday bag has an eye-catching
shape that makes it worthy for work
and weekends.
30% Fashion
OUR MINI KITS GIVE OUR
READERS QUICK AND
RELEVANT CONTENT.
Tignanello Preppy Classics leather tote,
$149 at Macy’s
Text + Styling by Erica Sagon | Photos by Chris Whonsetler
Hair & Makeup by Ashley Fuson | Model Jamie Plack of Helen Wells
This year's rule for holiday dressing: Wear pants.
Think they can never be as polished as a dress?
Well, think again. From strait-laced prints to rockin'
leather, pants are having a moment. Here, we show
you seven ways you can work the pants rule for
this season's festivities. See ya next year, LBD!
TRAIL BLAZER
KIT SIMPLY PUTS
IT ALL TOGETHER.
OUR EDITORIAL IS
INSTRUCTIONAL
AND FUN.
Going straight from the office to dinner with
girlfriends? A blazer with a twist — look for soft
velvet, satin lapels or edgy zippered pockets, like
this one — pulls together work staples like slim
pants and a blouse in a chic way. Long, dainty
necklaces and sleek heels are extras that easily go
from day to night.
Katherine Reed Jewelry necklaces, price upon request at
katherinereedjewelry.com
Vince Camuto blazer, $139 at Macy's
Rachel by Rachel Roy short-sleeve blouse, $79 at Macy's
STASH A CUTE
CLUTCH IN YOUR
WORK TOTE SO
THAT YOU CAN
TRAVEL LIGHT IN
THE EVENING.
PartyPants2.indd 43
Maison Jules "Frankie Super Slim" pants, $49.50 at Macy's
Sole Society "Wilson" vegan-leather clutch, $39.95 at
solesociety.com
10/29/15 4:00 PM
Satchel with zipper pockets, $49.99
at Target
32 kitindy.com May + June 2015
KitMini-Bags.indd 32
PARTY
PANTS
Monserat De Lucca “Small Botevara”
pouch, $95 at shopbop.com
4/29/15 10:40 AM
additional value
putting you in front of our readers
We offer opportunities to participate in
kit’s email newsletter, blog and web at
no extra charge.
kitindy.com
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