Detailed Survey Results Sex Outside The Hotel
Transcription
Detailed Survey Results Sex Outside The Hotel
Detailed Findings September 28, 2012 tripcentral.ca Vacation Sex Survey Sex Outside the Hotel Room While On Vacation FACT SHEET / RAW DATA The marketing department at tripcentral.ca was interested in exploring the motivations and hot buttons around vacation travel purchases, including the importance sex while on vacation plays in the planning, memory and vacation experience itself. We commissioned IPSOS Reid to conduct a national survey of women with a sample size large enough to make comparisons between age groups and geography in Canada. The first release contains information about sex outside the hotel room while on vacation – fantasy versus reality. It will be followed by four more releases from this survey. Survey Dates: This survey was conducted between August 17th – 24th, 2012, using an online methodology and fieldwork. Sample Size & Constraints: We surveyed an overall sample of 1,013 females, aged 18-60, who were in a relationship and had taken a vacation, by plane, outside of Canada within the last 3 years. Females who were not in a relationship and/or had not taken a vacation, by plane, outside of Canada in the last 3 years, were screened and prevented from completing the survey. Confidence Level: With a survey with an unweighted probability sample of this size and 100% response rate, the total results are considered accurate to within ± 3.1 percentage points, 19 times out of 20, of what they would have been had the entire Canadian female population, aged 18-60, that was in a relationship and had taken a vacation, by plane, outside of Canada in the last 3 years, been polled. Data has been weighted by region and age distribution. Summary Slides: These contain top national results and some statistically significant facts. Demographic Slides: Coloured cells (RED for significantly lower, GREEN for significantly higher) express confidence-tested conclusions based on the sample size between age groups, relationship type, and the “Have” and “Have Nots” (had sex outside the hotel room). Caution: Small sample sizes are denoted with an asterisk. Especially for low frequency answers, such as “sex in a sauna” (which is already within the statistical margin of error), provincial breakdowns are not statistically significant. Contacts for Interviews: Aimee Beck Marketing Copywriter [email protected] 905-570-9999 x 7235 Richard Vanderlubbe President [email protected] 905-570-9999 x 7234 Pam DeHaan Manager Marketing & Specialty Product [email protected] 905-570-9999 x 7380 1 Objectives and Methodology Tripcentral.ca commissioned Ipsos Reid to conduct a survey gauging the opinions of female vacationers and their intimate habits while on vacation. Methodology: This survey was conducted using an online methodology and fieldwork ran from August 17th to 24th, 2012. An overall sample of 1,013 females, aged 18-60, who were in a relationship and had taken a vacation, by plane, outside of Canada in the last 3 years was surveyed. Females contacted who were not in a relationship and/or had not taken a vacation, by plane, outside of Canada in the last 3 years were screened and prevented from completing the survey. With a sample of this size, the total results are considered accurate to within ± 3.1 percentage points, 19 times out of 20, of what they would have been had the entire Canadian female population, aged 18-60, that was in a relationship and had taken a vacation, by plane, outside of Canada in the last 3 years been polled. Data has been weighted by region and age distribution. 2 Vacation Sex Outside the Hotel Room – Have vs. Have Not Almost six in ten (57%) have not had sex anywhere outside their hotel room while on vacation. More than four in ten (43%), however, have been intimate outside their room. Total Q17_1. [I have had sex while on vacation, outside my room, in the following places] Please check all that apply: Base: All respondents (n=1013) 3 Fantasized About Sex Outside Room – Have vs. Have Not A slight majority (54%) have fantasized about having sex outside their hotel room, compared to a slim minority (46%) who say they’ve had no such fantasies. Total Q17_2. [I have fantasized/dreamed about having sex while on a vacation in the following places] Please check all that apply: Base: All respondents (n=1013) 4 Vacation Sex Outside the Hotel Room Places, outside their hotel room, that respondents say they have had sex in/on while on vacation include on the beach (20%), in the ocean (15%), in the pool (14%), on the balcony (14%), in the hot tub (14%), and on a boat (10%). Six in ten (57%), however, say they have not had sex outside their room on vacation. Q17. I have had sex, outside my hotel room, in the following places. Please check all that apply. Base: All respondents (n=1013) 5 Fantasized Places for Vacation Sex Outside the Hotel Room Four in ten (35%) have fantasized having sex on the beach, while one-quarter (25%) have thought about being intimate in the ocean. Other top fantasy spots included on a boat (21%), on the balcony (19%), in the pool (19%), and in the hot tub (18%). Almost half (46%), though, have not fantasized about having sex in any of these places listed. Q17. I have fantasized about having sex outside my hotel room in the following places. Please check all that apply. Base: All respondents (n=1013) 6 Vacation Sex Outside the Hotel Room – Demographics Middle aged respondents are significantly more likely to have had sex in a number of places outside their room compared to older respondents, and even slightly more so than younger respondents. Married or living common law respondents are also significantly less likely to have had sex outside their room compared to those in a relationship or those casually dating. Age Total 18-34 35-44 45-60 Casually dating (A) (H) (J) (K) (L) (M) (N) (n=74) (n=153) (n=786) 21% 16% 22% 15% 16% 11% 12% 11% 6% 4% 4% 52% 22% 19% 20% 17% 19% 8% 11% 13% 5% 5% 3% 3% 48% 19% 14% 12% 13% 12% 11% 8% 4% 3% 3% 1% 1% 59% (n=1013) (n=342) (n=274) (n=397) On the beach In the ocean In the pool On the balcony In the hot tub On a boat On a lounge chair In a public bathroom In a hammock In the sauna In the fitness room On a dance floor None of the above Relationship In a Married or serious living common relationship law 20% 15% 14% 14% 14% 10% 9% 6% 4% 3% 1% 1% 57% 20% 13% 13% 13% 17% 8% 9% 11% 4% 4% 2% 2% 56% Q17. I have had sex, outside my hotel room, in the following places. Please check all that apply. Base: All respondents (n=1013) 21% 18% 17% 18% 15% 11% 11% 5% 6% 4% 3% 1% 53% 18% 14% 12% 11% 10% 12% 7% 2% 2% 2% 1% 1% 60% Significantly Greater Significantly Less 7 Fantasized Places for Vacation Sex Outside the Hotel Room - Demographics Younger respondents and those who are in a serious relationship are significantly more likely to say that have fantasized about having sex in a number of places outside of their hotel room, while older respondents and those who are married or living common law are significantly less likely to have fantasized about having sex in these places. Age Total 18-34 35-44 45-60 Casually dating (A) (H) (J) (K) (L) (M) (N) (n=74) (n=153) (n=786) 44% 33% 36% 24% 25% 26% 16% 16% 23% 9% 11% 8% 32% 50% 36% 35% 33% 29% 32% 26% 21% 27% 16% 13% 14% 29% 31% 22% 17% 16% 16% 15% 10% 11% 9% 6% 6% 5% 50% (n=1013) (n=342) (n=274) (n=397) On the beach In the ocean On a boat On the balcony In the pool In the hot tub In a hammock On a lounge chair In the sauna In a public bathroom On a dance floor In the fitness room None of the above Relationship In a Married or serious living common relationship law 35% 25% 21% 19% 19% 18% 13% 13% 12% 7% 7% 7% 46% 47% 35% 30% 27% 27% 30% 20% 17% 19% 12% 10% 10% 33% 34% 25% 21% 19% 16% 15% 10% 14% 11% 7% 7% 5% 43% 26% 17% 12% 13% 14% 11% 9% 8% 8% 4% 5% 5% 59% Q17. I have fantasized about having sex outside my hotel room in the following places. Please check all that apply. Base: All respondents (n=1013) Significantly Greater Significantly Less 8 Sex Outside Room – Dreaming the Fantasy Among those who have had sex outside of the room while on vacation, 71% fantasized about it (or continue to) compared to 29% who have not fantasized about it. Among those who haven’t had sex outside of their room, 41% fantasize about doing it, while 59% do not. Q17_2. [I have fantasized/dreamed about having sex while on a vacation in the following places] Please check all that apply: Base: All respondents (n=1013) 9 Sex Outside Room – Fulfilling the Fantasy Six in ten (57%) Canadians who have fantasized about having sex outside of the room have actually done it, while four in ten (43%) are left fantasizing about it. Only three in ten (27%) who have not fantasized about it have actually done it, while most (73%) of those not fantasizing about it also aren’t doing it. Q17_1. [I have had sex while on vacation, outside my room, in the following places] Please check all that apply: Base: All respondents (n=1013) 10 Demographics Total Total Age: 18 - 34 32% 35 - 44 30% 45 - 60 38% Province: Total Ontario 40% Quebec 24% British Columbia 12% Alberta 10% MS/SK 7% Atlantic 7% Relationship status: Casually dating 7% In a serious relationship 15% Married or living common law 78% 11 Q17_2. [I have fantasized/dreamed about having sex while on a vacation in the following places] Please check all that apply: Sex outside the hotel room Fantasized/dreamed about sex % of Fantasizers outside who "have" Total Have Have not Have A O P Q Have not R Base: All respondents 1013 438 575 548 465 Weighted 1013 439 574 549 464 I have fantasized/dreamed about having sex while on a vacation in the following places On the beach 353 171 182 353 0 34.9% 39.0% 31.8% 64.4% - 252 138 114 252 0 24.9% 31.3% 19.9% 45.9% - 210 126 84 210 0 20.7% 28.6% 14.6% 38.2% - 197 118 78 197 0 19.4% 27.0% 13.6% 35.9% - 188 100 88 188 0 18.6% 22.8% 15.3% 34.3% - 185 93 92 185 0 18.2% 21.1% 16.1% 33.7% - 131 83 48 131 0 13.0% 18.9% 8.5% 24.0% - 127 73 54 127 0 12.6% 16.7% 9.4% 23.2% - 126 81 44 126 0 12.4% 18.5% 7.7% 22.9% - 75 46 28 75 0 7.4% 10.6% 5.0% 13.6% - 75 52 22 75 0 7.4% 11.9% 3.9% 13.6% - 65 46 20 65 0 6.5% 10.4% 3.4% 11.9% - 464 127 338 0 464 45.8% 28.8% 58.9% - 100.0% P In the ocean R P On a boat 69.33% R P None of the above 61.33% R P In the fitness room 64.29% R P On a dance floor 57.48% R P In a public bathroom 63.36% R P In the sauna 50.27% R P On a lounge chair 53.19% R P In a hammock 59.90% R P In the hot tub 60.00% R P In the pool 54.76% R P On the balcony 48.44% 70.77% R O 27.37% Q Summary Have 549 313 236 549 0 54.2% 71.2% 41.1% 100.0% - 464 127 338 0 464 45.8% 28.8% 58.9% - 100.0% P Have not 57.01% R O Q Proportions/Means: Columns Tested (5% risk level) - B/C/D/E/F/G/H - I/J/K/L/M/N - O/P - Q/R Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing 1 Q17_2. [I have fantasized/dreamed about having sex while on a vacation in the following places] Please check all that apply: Region Base: All respondents Age Relationship married / common law Language English Total Atlantic Quebec Ontario MS/SK Alberta British Columbia 18-34 35-44 45-60 Casually dating In a serious relationship A B C D E F G H J K L M N T U 1013 70* 240 402 70* 100 129 342 274 397 74* 153 786 773 240 French I have fantasized/dreamed about having sex while on a vacation in the following places On the beach 354 21 80 148 23 45 37 159 92 103 33 76 245 274 80 34.9% 30.0% 33.3% 36.8% 32.9% 45.0% 28.7% 46.5% 33.6% 25.9% 44.6% 49.7% 31.2% 35.4% 33.3% JK K N N 252 19 60 98 9 39 26 118 68 66 25 54 173 192 60 24.9% 27.1% 25.0% 24.4% 12.9% 39.0% 20.2% 34.5% 24.8% 16.6% 33.8% 35.3% 22.0% 24.8% 25.0% CG In the ocean On a boat E E E JK K N N 210 8 40 92 15 CDEG 29 26 104 58 48 27 53 130 170 40 20.7% 11.4% 16.7% 22.9% 21.4% 29.0% 20.2% 30.4% 21.2% 12.1% 36.5% 34.6% 16.5% 22.0% 16.7% JK K N N 197 10 44 86 11 25 21 92 53 52 18 51 128 153 44 19.4% 14.3% 18.3% 21.4% 15.7% 25.0% 16.3% 26.9% 19.3% 13.1% 24.3% 33.3% 16.3% 19.8% 18.3% JK K 190 10 42 79 8 26 25 93 43 54 19 44 127 148 42 18.8% 14.3% 17.5% 19.7% 11.4% 26.0% 19.4% 27.2% 15.7% 13.6% 25.7% 28.8% 16.2% 19.1% 17.5% N N 187 11 41 74 9 26 26 101 41 45 20 49 118 146 41 18.5% 15.7% 17.1% 18.4% 12.9% 26.0% 20.2% 29.5% 15.0% 11.3% 27.0% 32.0% 15.0% 18.9% 17.1% N N 133 3 27 62 11 14 16 69 28 36 12 39 82 106 27 13.1% 4.3% 11.3% 15.4% 15.7% 14.0% 12.4% 20.2% 10.2% 9.1% 16.2% 25.5% 10.4% 13.7% 11.3% B B B 127 7 28 49 9 19 15 59 37 31 12 32 83 99 28 12.5% 10.0% 11.7% 12.2% 12.9% 19.0% 11.6% 17.3% 13.5% 7.8% 16.2% 20.9% 10.6% 12.8% 11.7% K K 126 8 38 49 7 14 10 64 31 31 17 42 67 88 38 12.4% 11.4% 15.8% 12.2% 10.0% 14.0% 7.8% 18.7% 11.3% 7.8% 23.0% 27.5% 8.5% 11.4% 15.8% N N 75 3 25 30 3 7 7 40 20 15 7 24 44 50 25 7.4% 4.3% 10.4% 7.5% 4.3% 7.0% 5.4% 11.7% 7.3% 3.8% 9.5% 15.7% 5.6% 6.5% 10.4% K K 75 2 18 33 4 7 11 35 19 21 8 20 47 57 18 7.4% 2.9% 7.5% 8.2% 5.7% 7.0% 8.5% 10.2% 6.9% 5.3% 10.8% 13.1% 6.0% 7.4% 7.5% B On the balcony In the pool BC E In the hot tub JK E In a hammock On a lounge chair In the sauna JK JK G In a public bathroom On a dance floor N N N JK N N K In the fitness room 66 4 16 29 3 9 5 34 14 18 6 21 39 50 16 6.5% 5.7% 6.7% 7.2% 4.3% 9.0% 3.9% 9.9% 5.1% 4.5% 8.1% 13.7% 5.0% 6.5% 6.7% 465 37 103 183 36 38 67 114 118 233 23 44 398 362 103 45.9% 52.9% 42.9% 45.5% 51.4% 38.0% 51.9% 33.3% 43.1% 58.7% 31.1% 28.8% 50.6% 46.8% 42.9% H HJ JK None of the above T F N LM Proportions/Means: Columns Tested (5% risk level) - B/C/D/E/F/G - H/J/K - L/M/N - P/Q - R/S - T/U Overlap formulae used. * small base 1 Q17_1. [I have had sex while on vacation, outside my room, in the following places] Please check all that apply: Region Base: All respondents Age Relationship married / common law Language English Total Atlantic Quebec Ontario MS/SK Alberta British Columbia 18-34 35-44 45-60 Casually dating In a serious relationship A B C D E F G H J K L M N T U 1013 70* 240 402 70* 100 129 342 274 397 74* 153 786 773 240 French I have had sex while on vacation, outside my room, in the following places 201 17 43 82 10 14 33 69 59 73 15 33 153 158 43 19.8% 24.3% 17.9% 20.4% 14.3% 14.0% 25.6% 20.2% 21.5% 18.4% 20.3% 21.6% 19.5% 20.4% 17.9% 149 10 41 52 10 15 20 45 48 56 11 29 109 108 41 In the ocean 14.7% 14.3% 17.1% 12.9% 14.3% 15.0% 15.5% 13.2% 17.5% 14.1% 14.9% 19.0% 13.9% 14.0% 17.1% 139 7 38 61 9 10 14 46 46 47 16 30 93 101 38 In the pool 13.7% 10.0% 15.8% 15.2% 12.9% 10.0% 10.9% 13.5% 16.8% 11.8% 21.6% 19.6% 11.8% 13.1% 15.8% N N 137 9 32 53 8 13 22 45 49 43 11 26 100 105 32 13.5% 12.9% 13.3% 13.2% 11.4% 13.0% 17.1% 13.2% 17.9% 10.8% 14.9% 17.0% 12.7% 13.6% 13.3% 137 7 30 51 14 14 21 57 42 38 12 29 96 107 30 13.5% 10.0% 12.5% 12.7% 20.0% 14.0% 16.3% 16.7% 15.3% 9.6% 16.2% 19.0% 12.2% 13.8% 12.5% K K 105 9 18 40 4 11 22 27 30 48 8 13 84 87 18 10.4% 12.9% 7.5% 10.0% 5.7% 11.0% 17.1% 7.9% 10.9% 12.1% 10.8% 8.5% 10.7% 11.3% 7.5% 91 4 17 41 6 9 14 32 30 29 9 17 65 74 17 On a lounge chair 9.0% 5.7% 7.1% 10.2% 8.6% 9.0% 10.9% 9.4% 10.9% 7.3% 12.2% 11.1% 8.3% 9.6% 7.1% 58 2 15 27 5 2 7 36 14 8 8 20 30 43 15 In a public bathroom 5.7% 2.9% 6.3% 6.7% 7.1% 2.0% 5.4% 10.5% 5.1% 2.0% 10.8% 13.1% 3.8% 5.6% 6.3% JK K N N 36 2 8 16 2 4 4 12 17 7 4 8 24 28 8 3.6% 2.9% 3.3% 4.0% 2.9% 4.0% 3.1% 3.5% 6.2% 1.8% 5.4% 5.2% 3.1% 3.6% 3.3% 34 2 7 13 5 5 2 15 12 7 3 7 24 27 7 3.4% 2.9% 2.9% 3.2% 7.1% 5.0% 1.6% 4.4% 4.4% 1.8% 4.1% 4.6% 3.1% 3.5% 2.9% K K 14 1 4 7 0 1 1 5 7 2 3 4 7 10 4 1.4% 1.4% 1.7% 1.7% - 1.0% 0.8% 1.5% 2.6% 0.5% 4.1% 2.6% 0.9% 1.3% 1.7% 12 2 3 6 1 0 0 6 3 3 0 4 8 9 3 On a dance floor 1.2% 2.9% 1.3% 1.5% 1.4% - - 1.8% 1.1% 0.8% - 2.6% 1.0% 1.2% 1.3% 575 44 131 233 38 57 72 192 144 239 39 74 462 444 131 None of the above 56.8% 62.9% 54.6% 58.0% 54.3% 57.0% 55.8% 56.1% 52.6% 60.2% 52.7% 48.4% 58.8% 57.4% 54.6% On the beach F On the balcony K In the hot tub On a boat N CDE In a hammock K In the sauna G In the fitness room K N J M Proportions/Means: Columns Tested (5% risk level) - B/C/D/E/F/G - H/J/K - L/M/N - P/Q - R/S - T/U Overlap formulae used. * small base 2 Q17_1. [I have had sex while on vacation, outside my room, in the following places] Please check all that apply: Base: All respondents Weighted Total A 1013 1013 I have had sex while on vacation, outside my room, in the following places 201 On the beach 19.8% In the ocean 150 14.8% In the pool 140 13.9% On the balcony 138 13.7% In the hot tub 137 13.5% On a boat 105 10.3% On a lounge chair 92 9.0% In a public bathroom 57 5.7% In a hammock 37 3.7% In the sauna 34 3.4% In the fitness room 15 1.4% On a dance floor 12 1.2% None of the above 574 56.6% Summary Have 439 43.4% 201 45.7% P 150 34.2% P 140 32.0% P 138 31.5% P 137 31.2% P 105 23.8% P 92 20.8% P 57 13.1% P 37 8.4% P 34 7.8% P 15 3.3% P 12 2.7% P 0 - 439 100.0% P 0 - 0 0 0 0 0 0 0 0 0 0 0 0 574 100.0% O 0 - Fantasized/dreamed about sex outside Have Have not Q R 548 465 549 464 133 24.2% R 109 19.9% R 107 19.6% R 107 19.5% R 108 19.7% R 74 13.4% R 72 13.1% R 46 8.3% R 31 5.7% R 28 5.0% R 12 2.3% R 10 1.8% R 236 43.0% 68 14.6% 313 57.0% R 236 43.0% 127 27.3% 41 8.8% 33 7.1% 31 6.7% 29 6.2% 31 6.7% 20 4.2% 12 2.5% 6 1.3% 7 1.5% 2 0.5% 2 0.4% 338 72.7% Q 574 338 100.0% 72.7% O Q Proportions/Means: Columns Tested (5% risk level) - B/C/D/E/F/G/H - I/J/K/L/M/N - O/P - Q/R Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing Have not 574 56.6% Sex outside the hotel room Have Have not O P 438 575 439 574 2