Report post 24H du Mans 2016

MARKETING EVENT REPORT
ENTRY LIST
SPORTING RESULTS
FOCUS ON FIM EWC JAPANESE TEAM ASSAULT
COMMUNICATION
PRE-EVENT PROMOTION
ON SITE
POST-EVENT ANALYSIS
PRESS COVERAGE
DIGITAL
SOCIAL MEDIA
DEDICATED JAPANESE SOCIAL MEDIA
DVD TV PROGRAMMES
BROADCAST
EUROSPORT TV BROADCAST & AUDIENCE
EUROSPORT TV BROADCAST ON EUROSPORT ASIA PACIFIC
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ENTRY LIST
3
ENTRY LIST
56 BIKES
Association Sportive Motocycliste 24 Heures Automobile Club de l'Ouest
9-10 AVRIL 2016
LISTE DES CONCURRENTS, PILOTES ADMIS A PARTICIPER AUX ESSAIS QUALIFICATIFS / LIST OF THE COMPETITORS AND RIDERS ELIGIBLE TO TAKE PART IN THE QUALIFYING PRACTICE SESSIONS
Version du 07.04.2016 - 14:15
N°
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333
P
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TEAM
Suzuki Endurance Racing Team
Team R2CL
AM Moto Racing Competition
Tati Team Beaujolais Racing
F.C.C. TSR Honda
Aprilia Le Mans 2 Roues
YART Yamaha Official EWC Team
Team Bolliger Switzerland
Jackson Racing
SRC Kawasaki
SPEEDTEAM 72
Penz13.com - BMW Motorrad Team
MACO RACING Team
MB MOTORS TEAM
Team 18 Sapeurs-Pompiers
FALCON RACING
BMRT 3D Endurance
TRT 27 / Bazar 2 La Becane
SPORT MOTORS RACE
TEAM LOUIT MOTO 33 TRAQUEUR
TMC 35
TEAM 3ART YAM'AVENUE
Space Moto 37
RAC 41 HONDA CENTER MOTO
24RACING - PISTE LIBRE - EPSILON
No Limits Motor Team
Metiss JLC Moto
Flembbo Leader Team
NRT48 Race Events UG
MP RACING
Team April Moto Motors Events
MOTOSTAND ENDURANCE
IVR BMW Motorrad CSEU
MANA-AU COMPETITION
GERT 56 HMT by rs speedbikes
DL MOTO Racing
LMD63 - MOTO JOURNAL
Motobox Kremer Racing
Racing Team Sarazin
Starteam PAM-Racing
Ecurie Chrono Sport
Team Mongore 13 endurance
Junior Team LMS Suzuki
TEAM VERO
Cottard Motosport
TECMAS RACING TEAM - BMW
Team LRP Poland
ENERGIE ENDURANCE 91
GMT94 YAMAHA
Artec - Team GP Moto
Honda Endurance Racing
MOTOS ACTIVES SPORT 14
Slider Endurance
STAND 41
CMT 95
Team Dunlop Motors Events
Yamaha Viltaïs Experience
NAT
FRA
FRA
FRA
FRA
JPN
FRA
AUT
SUI
GBR
FRA
FRA
GER
SVK
FRA
FRA
FRA
FRA
FRA
FRA
FRA
FRA
FRA
FRA
FRA
FRA
ITA
FRA
FRA
GER
FRA
FRA
FRA
CZE
FRA
GER
FRA
FRA
GER
FRA
FRA
FRA
FRA
FRA
FRA
FRA
FRA
POL
FRA
FRA
FRA
GBR
FRA
FRA
FRA
FRA
FRA
FRA
RIDER BLUE
PHILIPPE Vincent *
POUHAIR Nicolas *
GOETSCHY Jonathan
ENJOLRAS Julien
WATANABE Kazuma
MAJOR Nelson
PARKES Broc *
SAIGER Horst *
MCGUINNESS John
LEBLANC Grégory *
LOYAU Nicolas *
GINES Mathieu
JUNOD Greg
CAREW Paul *
EGEA Stéphane
LOUAULT Olivier *
CUDEVILLE Maxime *
DUCHENE Thibaut
DUPUY Josue
JONCHIERE Emeric
BILLEGA John-Ross
BULLE Louis
GALLERAND Julien
SCHMIDT Cyprien *
LHONNEUR Julien
ROSSO Niccolò
MICHEL Christophe *
BELLUCCI Emiliano
MACKELS Bastien *
HUMEAU Emilien
BLACK Gregg *
REGOUBY Baptiste
PROSENIK Janez *
MESSAGER Dominique *
VALLCANERAS Pedro
DOUX Adrien
MARCONI Luca *
PAAVILAINEN Timo
AUGER Fabrice *
HARDT Jonathan *
SAIVE Guillaume
SANCHEZ Emmanuel *
GUITTET Baptiste *
BRARD Christophe
AUBRY Jean Edouard
PLATET Dominique
LEWANDOWSKI Bartłomiej *
BRISON Laurent
ROSSI Louis
BERGERON Lionel
DA COSTA Julien
PIGEON Frédéric *
HOUSSIN Vincent *
PEPIN Eric
HERBILLON William *
LAGER Sebastien *
MAURIN Axel
NAT
FRA
FRA
FRA
FRA
JPN
FRA
AUS
LIE
GBR
FRA
FRA
FRA
SUI
GBR
FRA
FRA
FRA
FRA
FRA
FRA
FRA
FRA
FRA
FRA
FRA
ITA
FRA
ITA
BEL
FRA
GBR
FRA
SLO
FRA
ESP
FRA
ITA
FIN
FRA
FRA
FRA
FRA
FRA
FRA
FRA
FRA
POL
FRA
FRA
FRA
FRA
FRA
FRA
FRA
FRA
FRA
FRA
RIDER YELLOW
DELHALLE Anthony
MORRIS Aaron
MACCIO Jimmy
LONGEARET Kevin
TECHER Alan
PARISSE Emmanuel *
NEUKIRCHNER Max
SAVARY Michael
CUMMINS Conor
LAGRIVE Matthieu
DELHOMMEAU Sébastien
FORAY Kenny
DOS SANTOS Anthony
MACE Johann
SUCHET Sébastien
ESNAULT Didier
DUWELZ Gauthier
CUZIN Bernard
NIVIERE David
LOISEAU Anthony
LE BAIL David
PONS Gabriel *
LANGLOIS Steve
TOURNE Florent
ROUSSEAU Kevin
BAGGI Giovanni
HUVIER Cyril
GALOTTE Florian
VINCON Dominik
MARCHAND David
FASTRÉ Grégory
VIELLARD Antoine
CHOY Martin
JOUIS Bruno
HOMMEL Sascha
GILLES Rodolphe
ČERNÝ Jaroslav
SCHERRER Martin
GANFORNINA Adrien
GERARD Sébastien
PERDRIAT Baptiste
BORTOLUZZI Joris
MAITRE Romain
CHARLIER Jean Christophe
LEVRIER Quentin
HEDELIN Camille
WALKOWIAK Marcin
MAGEOT Patrick
CANEPA Niccolò
ARRONDEAU Jean-Baptiste
GIMBERT Sébastien
ROSA Pierre-Antoine
PERRAULT Alexandre
LEBLANC Franck
SANTO DOMINGUES Alexandre
BRIATTE Remy
SALCHAUD Nicolas
NAT
FRA
AUS
FRA
FRA
FRA
FRA
GER
SUI
GBR
FRA
FRA
FRA
FRA
FRA
SUI
FRA
BEL
FRA
FRA
FRA
FRA
FRA
FRA
FRA
FRA
ITA
FRA
FRA
GER
FRA
BEL
FRA
BUL
FRA
GER
FRA
SVK
GER
FRA
FRA
FRA
FRA
FRA
FRA
FRA
FRA
POL
FRA
ITA
FRA
FRA
FRA
FRA
FRA
FRA
FRA
FRA
RIDER RED
MASSON Etienne
MAHIAS Lucas
DENIS Kevin
BUISSON Dylan
CUDLIN Damian *
BOIZART Sébastien
SILVA Ivan
VIZZIELO Gianluca
MERCER Stephen
FORET Fabien
BEQUIN Freddy
PESEK Lukas
JERMAN Marko
CHERON Herve
PAGAUD Randy
JAILLET Emilien
VIOLLAND Anthony
GUCCIARDI Maxime
BOUE Marco
BERCHET Morgan
CASTELLA PRESSBURGER Aymeric
TRAUTMANN Lukas
ROCHE Charles
DUPOND Sebastien
SEIGNEUR Christophe
TOFFANIN Alessio
CHERON Emmanuel
SKACH Oliver *
KERSCHBAUMER Stefan
NEUMANN Steven
CUDLIN Alex
THEROUIN Nicolas
RESCH Roland
MESLET Pascal
GRAMS Didier
MEUNIER Leo
QUELLET Erwan
GAZIELLO Franck
DIGUET Julien
PILOT Julien
PAGANI Stéphane
GESLIN Stephane
CAMUS Robin
PEETERS Mathieu
BOURDON Maxime *
RAMBURE Clive
GÓRKA Paweł
MAJASTRE Nicolas
CHECA David
LANZIANI Fabrice
FORAY Freddy
PIGEON Florentin
DILLER Charles
THIELIN Julien
DE LAVILLE Cyrille
ESCUDIER Nicolas
DEPOORTER Olivier
NAT
FRA
FRA
FRA
FRA
AUS
FRA
ESP
ITA
GBR
FRA
FRA
CZE
SLO
FRA
FRA
FRA
FRA
FRA
FRA
FRA
FRA
AUT
FRA
FRA
FRA
ITA
FRA
GER
AUT
FRA
AUS
FRA
AUT
FRA
GER
FRA
FRA
FRA
FRA
FRA
FRA
FRA
FRA
FRA
FRA
FRA
POL
FRA
ESP
FRA
FRA
FRA
FRA
FRA
FRA
FRA
BEL
RIDER GREEN
TABARIES Marius
AYER Alexandre
NAT
FRA
FRA
TIZON Arturo
ESP
JERMAN Igor
SLO
KNIGHT David
GBR
BIBOLLET Luc
POLITA Alessandro
FRA
ITA
BEURDELEY Renaud
FRA
HOURDRY Nicolas
MANGE Romain
AYNIE Axel
FRA
FRA
FRA
DIARD Maxime
FRA
DUBUS Julien
NATALI Federico
FRA
ITA
GIRON Olivier
FRA
AGACHE Nicolas
BIČIŠTĚ Petr
ALLAMANCHE Laurent
FRA
CZE
FRA
MAUBOURGUET Christophe
BOUTON Renaud
DUPUY Eddy
ORGET Maxime
COTTARD Alain
SENECHAL Nicolas
GIABBANI Gwen
DANTON Jérôme
FRA
FRA
FRA
FRA
FRA
FRA
FRA
FRA
SMITH Kyle
AUZOUX Christopher
GBR
FRA
QUETIN Kenny
PLANCASSAGNE Alex
GAUTIER Nicolas
NIGON Johan
FRA
FRA
FRA
FRA
MOTO
Suzuki
Suzuki
Kawasaki
Kawasaki
Honda
Aprilia
Yamaha
Kawasaki
Honda
Kawasaki
Suzuki
BMW
Yamaha
Yamaha
Kawasaki
Kawasaki
Kawasaki
Suzuki
Suzuki
Kawasaki
Kawasaki
Yamaha
Suzuki
Honda
BMW
Suzuki
Metiss
Kawasaki
BMW
Yamaha
Suzuki
Kawasaki
BMW
Suzuki
BMW
Kawasaki
Yamaha
Yamaha
Kawasaki
Suzuki
Kawasaki
Aprilia
Suzuki
Suzuki
Suzuki
BMW
BMW
Kawasaki
Yamaha
Kawasaki
Honda
Kawasaki
Yamaha
Suzuki
Yamaha
Suzuki
Yamaha
MODEL
GSXR-1000
GSXR-1000
ZX 10R
ZX 10R
CB R1000
RSV4-1000
R1
ZX 10R
CB R1000 RRSP
ZX 10R
GSXR-1000
S1000RR
R1
R1
ZX 10R
ZX 10R
ZX 10R
GSXR-1000
GSXR-1000
ZX 10R
ZX 10R
R1
GSXR-1000
CB R1000 RRSP
S1000RR
GSXR-1000
1000
ZX 10R
S1000RR
R1
GSXR-1000
ZX 10R
S1000RR
GSXR-1000
S1000RR
ZX 10R
R1
R1
ZX 10R
GSXR-1000
ZX 10R
RSV4-1000
GSXR-1000
GSXR-1000
GSXR-1000
S1000RR
S1000RR
ZX 10R
R1
ZX 10R
CB R1000 RRSP
ZX 10R
R1
GSXR-1000
R1
GSXR-1000
YZF-R1
CATEGORY
EWC
EWC
SST
SST
EWC
SST
EWC
EWC
SST
EWC
SST
EWC
EWC
SST
SST
SST
SST
SST
SST
SST
SST
SST
EWC
EWC
SST
SST
EXP
EWC
SST
SST
EWC
SST
EWC
SST
SST
SST
SST
EWC
SST
SST
SST
EWC
SST
SST
EWC
EWC
EWC
SST
EWC
SST
EWC
SST
SST
SST
SST
SST
SST
D
D
D
D
D
D
D
D
D
D
D
D
D
D
D
D
D
D
D
D
D
D
D
D
D
D
D
4
SPORTING RESULTS
5
SPORTING RESULTS
OVERALL QUALIFYING CLASSIFICATION1/2
6
6
SPORTING RESULTS
OVERALL QUALIFYING CLASSIFICATION 2/2
7
7
OFFICIAL RACE RESULTS
TEAM EWC CHAMPIONSHIP AFTER 8H
8
8
OFFICIAL RACE RESULTS
TEAM EWC CHAMPIONSHIP AFTER 16H
9
9
OFFICIAL RACE RESULTS
10
10
OFFICIAL RACE RESULTS
TEAM EWC CHAMPIONSHIP & WORLD CUP
11
11
OFFICIAL RACE RESULTS
MANUFACTURER WORLD CHAMPIONSHIP
12
12
FOCUS ON
FIM EWC
JAPANESE TEAM
ASSAULT
13
13
FOCUS ON JAPANESE TEAM
FCC TSR
F.C.C
 TSR, TECHNICAL SPORTS RACING WAS ESTABLISHED
SINCE 1984 IN SUZUKA. THIS JAPANESE TEAM HAS BEEN
ASSOCIATED WITH F.C.C. FOR NEARLY 30 YEARS.
 TYRE PARTNER: TSR IS SUPPORTED BY BRIDGESTONE
 RIDERS
KAZUMA WATANABE (JAPANESE)
2013 JAPAN ST600 CHAMPION, RIDES SINCE
2015 IN ALL JAPAN JSB1000, SUPERBIKE
CHAMPIONSHIP. HE TOOK PART SINCE 2012
ON SUZUKA 8 HOURS.
ALAN TECHER
(FRENCH)
DAMIAN CUDLIN
(AUSTRALIAN)
14
14
FOCUS ON JAPANESE TEAM
FCC TSR
WINNER OF SUZUKA 8HOURS
2006, 2011 & 2012
F.C.C. TSR BEST RESULTS








2015 2ND ON SUZUKA 8 HOURS
2012 SUZUKA 8 HOURS WINNER
2011 SUZUKA 8 HOURS WINNER
2010 3RD ON SUZUKA 8 HOURS
2007 3RD ON SUZUKA 8 HOURS
2006 SUZUKA 8 HOURS WINNER
2005 4TH ON SUZUKA 8 HOURS
2003 3RD ON SUZUKA 8 HOURS
15
15
FOCUS ON JAPANESE TEAM
FCC TSR
F.C.C
FIRST JAPANESE TEAM, WINNER OF SUZUKA 8HOURS, PARTICIPATING IN
FIM EWC 24HEURES MOTOS
“WE NEED TO DISCOVER 24HEURES MOTO RACE AND THE FORMAT OF 24 HOURS,
THIS YEAR WE ARE THERE TO TEST. OUR OBJECTIVE IS TO TRY TO PARTICIPATE IN
THE ENDURANCE WORLD CHAMPIONSHIP. OF COURSE, WE ARE A TEAM OF
COMPETITION OUR OBJECTIVE IS SO ALWAYS THE VICTORY”.
(Masakazu Fujii, TSR President )
16
16
FOCUS ON JAPANESE TEAM
FCC TSR
FIM EWC HISTORICAL PODIUM
THIRD POSITION FOR THE JAPANESE TEAM AT THEIR FIRST PARTICIPATION OF 24 HEURES MOTOS
17
17
HIGHLIGHT ON JAPANESE TEAM
FCC TSR
MEDIA COVERAGE IN JAPAN
TSR team manager congratulated
by SUZUKA Mayor
18
18
COMMUNICATION
19
POST-EVENT ANALYSIS
MEDIA ACTIVITIES REPORT
NEW INTERNATIONAL
COMMUNICATION TEAM

IN ORDER TO COMMUNICATE TO AN INTERNATIONAL AUDIENCE, EUROSPORT
EVENTS HAS RECRUIT A DEDICATED TEAM OF PR & TRANSLATORS IN ENGLISH
& JAPANESE, ALONGSIDE OUR FRENCH MEDIA DELEGATE.

ALL THE CONTENTS (INCLUDING SOCIAL MEDIA) ARE NOW AVAILABLE IN
FRENCH, ENGLISH AND JAPANESE.

JAPANESE VERSION OF THE FIM EWC WEBSITE WILL BE AVAILABLE END OF
MAY 2016. THE OFFICIAL SOCIAL MEDIA ACCOUNTS HAVE BEEN LAUNCHED
DURING 24HEURES MOTOS.
20
FIM EWC DUNLOP INDEPENDENT TROPHY
ANNOUCEMENT
PROMOTION
FACEBOOK/TWITTER
PRESS RELEASES
DEDICATEDSECTION
WWW.FIMEWC.COM
21
FIM EWC DUNLOP INDEPENDENT TROPHY
24HEURES MOTOS PRIZE MONEY
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
13,000 €
11,000 €
9,000 €
6,500 €
5,000 €
3,500 €
3,500 €
3,500 €
3,500 €
2,500 €
2,500 €
2,500 €
2,500 €
2,500 €
1,500 €
1,500 €
1,500 €
1,500 €
1,500 €
1,500 €
TOTAL
80,000 €
22
FIM EWC OFFICIAL TIMEKEEPER
ANNOUNCEMENT
ANNOUNCEMENT
FACEBOOK/TWITTER
CREATION OF TAG HEUER CHRONO
AVAILABLE ON FIM EWC WEBSITE AND APP
PRESS RELEASE
FRENCH/ ENGLISH
23
PRE-EVENT PROMOTION
24
24
POST-EVENT ANALYSIS
PRESS CONFERENCES
PRE EVENT PRESS CONFERENCE
LIVE FACEBOOK BROADCAST ON FIM EWC & 24H MOTOS
DATE: WEDNESDAY 29TH MARCH 2016 – FOLLOWING PRE TEST DAY
LOCATION: LE MANS
REPRESENTATIVES ON-STAGE:





PIERRE FILLON - President ACO
FRANCOIS RIBEIRO - General Manager FIM EWC
FREDERIC LENART - General Director ACO
JACQUES BOLLE - President FFM
FIM EWC RIDERS & TEAM MANAGERS
25
POST-EVENT ANALYSIS
MEDIA ACTIVITIES REPORT
OFFICIAL PRESS RELEASES
TO 1.050 JOURNALISTS
8 PRE-EVENT PRESS RELEASES BEFORE THE RACE:
FRENCH, ENGLISH, JAPANESE
26
PRE-EVENT PROMOTION
CONTEST
 CONTEST ORGANIZED BY EUROSPORT EVENTS WITH YAMAHA TO WIN A YAMAHA REPLICA R1 BIKE
 13 300 PARTICIPANTS OVER ONE DAY TO THE GAME ON-SITE
 PROMOTION ON FIM EWC SOCIAL MEDIA ACCOUNTS TWITTER & FACEBOOK (POST REACH: 97 000)
27
27
PRE-EVENT PROMOTION
RADIO CAMPAIGN
RTL2
 40 PROMOTIONAL SPOTS BROADCASTED ON THE NATIONAL ANTENNA
FROM 21/03/16 TO 27/03/16
 600 PROMOTIONAL SPOTS ON THE REGIONAL NETWORK
SIX CAMPAIGNS OF 100 SPOTS:






LILLE
LE MANS
TOURS
NANTES
NIORT
BORDEAUX
 210 PROMOTIONAL SPOTS TO ADVERTISE ON LOCAL BRANCHES ORGANIZED
GAMES
28
28
PRE-EVENT PROMOTION
RADIO CAMPAIGN
CHÉRIE FM
 100 ALERT MESSAGES – 25 seconds
 20 FACILITATORS INTERVENTIONS announcing the event
From 21/03/16 to 01/04/16
FRANCE BLEU MAINE
 110 PROMOTIONAL MESSAGES
(90 on France Bleu Maine and 10 x 2 on Haute and Basse Normandie)
 CHRONICLES "Engines" before and after the event
From 8/03/16 to 2/04/16
 ANTENNA GAMES
 30 JACKPOT broadcasts in France Bleu Maine
 5 BROADCASTS in Basse and Haute Normandie
From 28/03/16 to 03/04/16
29
29
PRE-EVENT PROMOTION
ADVERTISING CAMPAIGN
AD INSERTIONS
 MOTO ET MOTARDS
Ad insertions in two issues
 MOTO REVUE
Ad insertions in two issues
 MOTO JOURNAL
Ad insertions in six issues
30
30
PRE-EVENT PROMOTION
OUTDOOR CAMPAIGN
4x3 ADVERTISING OUTDOOR BILBOARDS
CITIES
START
END
NUMBER DISPLAY
ALENCON
ANGERS
BLOIS
CAEN
CHARTRES 1
EVREUX
LAVAL
LE MANS
LE MANS 1
MAXI PERIPH 24 HEURES 1
NANTES PERIPHERIQUE
ORLEANS 1
POITIERS
RENNES
ROUEN 1
TOURS 1
23/03/2016
21/03/2016
30/03/2016
22/03/2016
21/03/2016
24/03/2016
21/03/2016
28/03/2016
22/03/2016
15/03/2016
22/03/2016
24/03/2016
21/03/2016
23/03/2016
21/03/2016
21/03/2016
29/03/2016
27/03/2016
05/04/2016
28/03/2016
27/03/2016
30/03/2016
27/03/2016
03/04/2016
28/03/2016
21/03/2016
28/03/2016
30/03/2016
27/03/2016
29/03/2016
27/03/2016
27/03/2016
20
30
20
48
22
18
15
25
45
45
40
44
23
47
52
50
31
31
PRE-EVENT PROMOTION
ON-AIR & ON-LINE - EUROSPORT PLATFORMS
ON-AIR TV SPOT TICKETS - EUROSPORT FRANCE:




Environnement:
Insertion:
Volume:
Date:
MOTORSPORT+ TOP EVENTS
SBK Thaïland/ SBK Aragon/ GP Argentina
48 x 20’’ spots
12/03/16 – 03/04/16
ON-LINE WEB AD BANNER




Eurosport websites: UK / GERMANY/ FRANCE
Insertion:
MOTORSPORT sections
Volume:
1.5 M impressions
Date:
03/11/16 – 04/05/16
32
32
PRE-EVENT PROMOTION
TV SHOW- DIMANCHE MECA
« DIMANCHE
MECA
»WEEKLY MOTORSPORT
SHOW ON
THE WEEKLY MOTORSPORT TV SHOW DIMANCHE MECA HAD INVITED ON
TEAM GMT94 ON STUDIO TO TEASE THE 24HEURES MOTO
33
33
ON SITE
34
34
ON SITE
PROMOTIONAL ACTIVITIES
AUTOGRAPH SESSION WITH ALL THE RIDERS
 DATE : FRIDAY 8TH APRIL 2016
 LOCATION : PIT LANE
 ATTENDANCE : ALL TEAMS
35
35
ON SITE
ATTENDANCE
72.300 SPECTATORS
OVER THE WEEKEND
+4.8% MORE THAN 2015
36
36
POST-EVENT ANALYSIS
37
37
POST-EVENT ANALYSIS
MEDIA ATTENDANCE
MEDIA CENTER
 230 MEDIA ON SITE:
201 NATIONAL JOURNALISTS
29 INTERNATIONAL JOURNALISTS
(BELGIUM, GERMANY, SWITZERLAND, ITALY, UK, NETHERLANDS, AUSTRIA, JAPAN…)
 186 EVENT ACCREDITATION
 44 PERMANENT FIM EWC PASS
38
38
POST-EVENT ANALYSIS
PRESS CONFERENCES
TWO EVENT PRESS CONFERENCES
 POST QUALIFYING PRESS CONFERENCE
FRIDAY 8 APRIL 2016
 POST EVENT PRESS CONFERENCE
SUNDAY 10 APRIL 2016
39
POST-EVENT ANALYSIS
PRESS RELEASES
16 OFFICIAL PRESS RELEASES
TO 1.050 JOURNALISTS
BEFORE AND DURING THE EVENT

8 PRE-EVENT PRESS RELEASES

2 POST QUALIFICATION PRESS RELEASES

2 TV ACCESS NEWS PRESS RELEASES

PRESS RELEASE AFTER 8 HOURS

PRESS RELEASE AFTER 16 HOURS

PRESS RELEASEAFTER 24 HOURS

FINAL PRESS RELEASE
40
POST-EVENT ANALYSIS
PRESS RELEASES
41
41
POST-EVENT ANALYSIS
MEDIA ACTIVITIES REPORT
16 NEWS
WWW.FIMEWC.COM
BEFORE AND DURING THE EVENT
42
PRESS COVERAGE
43
43
PRE-EVENT PROMOTION
PRINT PRESS COVERAGE
44
44
PRE-EVENT PROMOTION
PRINT PRESS COVERAGE
45
45
PRE-EVENT PROMOTION
WEB PRESS COVERAGE
46
46
PRE-EVENT PROMOTION
WEB PRESS COVERAGE
47
47
DIGITAL &
SOCIAL MEDIA
48
DIGITAL
49
49
DIGITAL
OFFICIAL WEBSITE
24HEURES MOTOS ON FIMEWC.COM WEBSITE
3 DIFFERENT SECTIONS
CALENDAR SECTION
PICTURES GALLERY
VIDEOS GALLERY
50
50
DIGITAL
DEDICATED FIM EWC SECTIONS
ON
WEBSITES



NEWS
RESULTS/ RANKINGS
VIDEOS
EUROSPORT.UK
EUROSPORT.FR
51
51
DIGITAL
A DEDICATED FIM EWC SECTION
ON



FULL RACES LIVE AND REPLAY
PIT GARAGE PROGRAM
25 HOURS OF NON STOP LIVE
52
52
SOCIAL MEDIA
53
53
SOCIAL MEDIA
NEW COMMUNITY MANAGEMENT
NEW COMMUNITY MANAGER - GUENAELLE LONGY
 CLOSER TO ACTION ON SITE WITH HER PIT REPORTER FUNCTION
 FAMILIAR WITH ALL THE TEAMS AND RIDERS
NEW STRATEGY - DEVELOPMENT OF DIFFERENT CONTENT
INTERACTIONS WITH FANS
AROUND DRIVERS/TEAMS




Sharing / retweet their
posts & news
Happy birthday to…
Did you know…
Racing Backstage
Briefings, preparation,
rituals, exercises…



Challenges/contests:
autographs, posters, paddock
passes…
Open questions posts
Periscope live ITW so the fan
can ask their question directly to
the riders).
BEHIND THE SCENES
 Live Facebook /Periscope
To bring fans behind the scenes:
Starting grid, finish line, podium, pit
garages…
 Pictures/quotes from press
conferences & ITWS
 Testing sessions
54
SOCIAL MEDIA
13.890 FANS
6.28 % COMMITMENT RATE
991.720 IMPRESSIONS
415.498 POSTS REACH
1.447 PAGES LIKE
55
55
SOCIAL MEDIA
BEST POST REACH
97,252
82 PICTURES PUBLISHED
56
56
SOCIAL MEDIA
VIDEOS
392 000 VIDEOS VIEWS
TOP VIDEO : FIM EWC/ TAG HEUER
28 VIDEOS PUBLISHED
57
57
SOCIAL MEDIA
1215 FOLLOWERS
2,6 % ENGAGEMENT RATE
228.300 IMPRESSIONS
630 RETWEETS
BEST TWEET :
16.600 IMPRESSIONS
58
58
SOCIAL MEDIA
783 FOLLOWERS
45 POSTS
BEST PICTURE : 62 LIKES
59
59
DEDICATED JAPANESE SOCIAL MEDIA
FACEBOOK
FACEBOOK PAGE : FIM EWC JAPAN
DEDICATED JAPANESE SOCIAL MEDIA
TWITTER
TWITTER ACCOUNT : FIM EWC JAPAN
DVD TV PROGRAMMES
62
62
62
DVD TV PROGRAMMES
DVD TV Programmes
sent to FIM EWC stake-holders
63
BROADCAST
64
BROADCAST
NEW BROADCASTER OF
FIM ENDURANCE WORLD CHAMPIONSHIP
 L’EQUIPE 21, THE FRENCH FREE TO AIR CHANNEL, IS
BROADCASTING THE CHAMPIONSHIP OVER THE NEXT TWO
SEASONS, ALONGSIDE EUROSPORT’S OWN COVERAGE ON
CABLE AND SATELLITE TV.
 52-MINUTE PROGRAMME OF ‘HIGHLIGHTS’ OF THE 24 HEURES
MOTOS
 L’EQUIPE 21 WILL OFFER LIVE COVERAGE OF ALL THE RACES,
STARTING WITH THE PORTIMÃO 12 HOURS
65
EUROSPORT TV
BROADCAST & AUDIENCE
66
66
EUROSPORT TV BROADCAST
EUROSPORT 2
Eurosport2 International
Saturday 9 April :
 14h45 – 16h00
 18h00 – 19h30
 20h30 – 25h00
Sunday 10 April :
 07h00 – 11h00
 13h00 – 15h30
British Eurosport2
Saturday 9 April :
 14h45 – 16h00
 23h30 – 25h00
Sunday 10 April :
 07h00 – 11h00
 19h00 – 20h00
Eurosport2 Germany
Saturday 9 April :
 14h45 – 16h00
 23h00 – 25h00
Sunday 10 April :
 07h00 – 11h00
 13h00 – 15h30
(end of the race delayed)
67
EUROSPORT TV BROADCAST & AUDIENCE
EUROSPORT 1 & EUROSPORT 2 INTERNATIONAL
DATE
START TIME
DURATION
CHANNEL
BROADCAST
PROGRAMS
RACE
RACE
RACE
RACE
RACE
PIT STOP MAGAZINE
PIT STOP MAGAZINE
09/04/2016
09/04/2016
09/04/2016
10/04/2016
10/04/2016
14:45:00
18:00:00
20:30:00
07:00:00
13:00:00
1:15:00
1:30:00
4:30:00
4:00:00
2:30:00
E2
E2
E2
E2
E2
12/04/2016
13/04/2016
22:30:00
08:30:00
0:24:00
0:24:00
E1
E2
LIVE
LIVE
LIVE
LIVE
LIVE
1st
BROADCAST
REPLAY
14/04/2016
10:00:00
0:24:00
E2
REPLAY
PIT STOP MAGAZINE
TOTAL
-
14:57:00
-
-
REACH: 9 181 000 VIEWERS
13 TRAILERS FROM THE 8th APRIL UNTIL THE 10th APRIL
1.086.000 VIEWERS
TOTAL AUDIENCE REACH: 10.267.000 VIEWERS
68
68
EUROSPORT TV BROADCAST
EUROSPORT 1 & EUROSPORT 2 FRA?CE
20:50 HOURS LIVE ON EUROSPORT FRANCE
SATURDAY 9 APRIL & SUNDAY 10 APRIL







14h30-14h45 LIVE studio Eurosport1 France
14h45-16h00 Eurosport1 France
16h00-19h15 Eurosport2 France
19h15-19h30 LIVE studio Eurosport2 France just before MotoGP Qualifying Austin
20h00-07h00 Eurosport1 France
07h00-15h15 Eurosport2 France
15h15-15h40 LIVE studio Eurosport2 France just before MotoGP Race Austin
69
EUROSPORT TV ASIA
PACIFIC BROADCAST
70
70
EUROSPORT TV ASIA PACIFIC BROADCAST
DATE
09/04/2016
10/04/2016
10/04/2016
12/04/2016
12/04/2016
12/04/2016
12/04/2016
17/04/2016
TOTAL
START TIME
22:15
07:00
22:00
06:15
16:30
24:00
25:30
13:00
-
DURATION
2:45:00
3:15:00
1:00:00
1:30:00
1:30:00
0:24:00
1:30:00
1:00:00
13:00:00
BROADCAST
LIVE
LIVE
REPLAY
REPLAY
REPLAY
REPLAY
REPLAY
REPLAY
-
PROGRAMS
RACE
RACE
RACE
RACE
RACE
PIT STOP MAGAZINE
RACE
RACE
-
71
71
THANK YOU
SEE YOU AT 12H PORTIMAO
72