Untitled - Fashionist

14-16 JANUARY 2016
FASHIONIST
Our objective in 2016 is to
maintain the level of success
obtained within the first two
years of the fair and to create
a big commercial volume by
enabling companies to sign new
collaborations.
Having organized Fashionist for two years, immediately
following the fair, we started working on the preparations
for the third one. Some of the the work we will be doing
during the next fair is included in this dossier. Our
objective in 2016 is to maintain the level of success
obtained within the first two years of the fair and to create
a big commercial volume by enabling companies to sign
new collaborations. In its third year as well, Fashionist
will be among the works closely followed by fashion
professionals as it promotes Istanbul on its path to
becoming a world brand with its manufacturing capacity
and product quality. We aim Fashionist 2016 to be the first
venue where evening gowns, wedding dresses and suits
are seen so mark your calendars already.
We hope to see you in Istanbul between January
14-16, 2016...
PATIKA FAIRS
ACKNOWLEDGEMENTS
The second Fashionist Evening Gowns, Wedding Dresses and Suits Fair was held at Istanbul Congress Center and Istanbul
Lutfi Kirdar halls between November 21-23, 2014 and hosted industry professionals from 72 countries. The fair signaled that
the success obtained during the initial year, will be increasing growingly. This achievement was made possible by the Patika
Fair Organization team, who worked intensively shaping their efforts in the light of the evaluation made with the exhibitor
companies and OTIAD fair committee, immediately following the first fair.
We extend our thanks to the OTIAD fair committee president and members, who have worked as hard as the Patika team; to
IHKIB, ITHIB, and ITO, which are among the most important associations of the industry; and to our participants, who have
believed in this grand organization held in Istanbul and who have been with us from day one.
Following the two successful years we have had, on January 14-16, 2016, we look forward to seeing all companies that
would like to participate in the third Fashionist Evening Gowns, Wedding Dresses and Suits Fair and who would like to
establish new commercial relations in Istanbul, the gate on the world for the Middle East, Russia, and Central Asia.
02-03
FASHIONIST
IN NUMBERS
Fashionist welcomed its visitors on a 17,000-m2 area on its first year and was held with the participation of 115 companies
on a 25,000-m2 area on its second year. Fashionist keeps growing as it proceeds and utilizing the halls of Istanbul Congress
Center, it will host another successful fair in 2016 in order to introduce Istanbul as the “New Capital of Fashion”.
At Fashionist 2014;
• The Istanbul Congress Center and Lutfi Kirdar halls where the fair was organized had a total area of 25.000 m2.
• The number of exhibitor companies was 115.
• 10 designers participated at the Designer Lounge.
• The number of international participants was 16.
• The fair was visited by 19,700 people within a time period of three days.
• 61% of the visitors were international.
• 392 people were accommodated in three hotels by Patika Fair Organization.
• 15 publisher groups were involved.
• 3 designer fashion shows and 4 company fashion shows were organized.
• A total of 1600 people watched the Gala fashion show realized with Ezra + Tuba and the Gamze Saraçoğlu Gala fashion show on the
second day.
• A 40-meter U-shaped catwalk was built at Lutfi Kirdar.
• 300 people worked in the production of the fashion shows.
• The fashion shows were watched by nearly 5000 people.
STATISTICS
FASHIONIST 2014 VISITOR COUNTRIES
Turkey, Afghanistan, Albania, Algeria, Angola, Antigua and Barbuda, Argentine, Armenia, Australia, Austria, Azerbaijan, Bahrain, Bangladesh,
Belarus, Belgium, Bosnia Herzegovina, Bulgaria, Canada, Central African Republic, Chad, China, Croatia, Cuba Cyprus, Denmark, Djibouti,
Egypt, Ethiopia, France, Germany, Greece Honduras, Hungary, India, Iran, Iraq, Israel, Italy, Jordan, Kazakhstan, Kosovo, Kuwait, Lebanon,
Libya, Macedonia, Malta, Moldova, Mongolia, Netherlands, Nigeria, Pakistan, Palestine, Poland, Qatar, Romania, Russian Federation, Saudi
Arabia, Slovakia, South Africa, Spain, Surinam, Swaziland, Sweden, Syria, Tunisia, Turkmenistan, Ukraine, United Arab Emirates, United
Kingdom, United States of America, Uzbekistan, Yemen.
REGIONS OF VISITORS
50
45
40
35
30
25
20
15
10
5
0
46%
39%
9%
MIDDLEEAST
TURKEY
EUROPE
3%
AFRICA
%2
1%
ASIA
AMERICAS
ARE YOU CONSIDERING TO ATTEND THE FAIR NEXT
92%
4%
04-05
4%
YES
NO
MAYBE
PROMOTIONAL
WORK
Magazine Ads & Advertorials
During Fashionist 2014,
49 national ads and 14 international ads were published. Additionally, advertorials were ran
in numerous magazines.
Book Moda Haute Couture
Book Moda Sposa
Collezioni Haute Couture and Sposa
Rendez Vous De La Mode
Modem Europa
Azyaa Mode Wedding
Lamasat Wedding
Lamasat Fashion Haute Couture
Snob
Modably
In addition to the above, ads and advertorials were published in all national publications. The campaign will continue
for fashion 2016 as well.
Fair Visits
Barcelona Bridal Week
Si Sposa Milano
Interbride Düsseldorf
Who’s Next Paris
The Harrogate Bridal Show
We will continue to participate in the important industry organizations in 2016 as well.
Outdoor Advertising
Megalight ads at Izmir Adnan Menderes and Istanbul Ataturk Airports
Cloth banners at Osmanbey streets
6 on-bridge and 75 on-pole ads in Istanbul
Shopping Mall ads in Jeddah
Ads on the way to the airport in Beirut, Lebanon
Kiosks and led screen ads in
19 hotels in Laleli, Istanbul for three months
İSTANBUL ATATÜRK AIRPORT
For Fashionist 2014
350 boutiques have been contacted in Iran’s cities, Tehran, Tabriz, Mashhad, Isfahan,
Shiraz, Orumieh, Rasht, and Salmas. Significant buyers were accommodated in 5-star hotels in Istanbul.
Throughout the field work conducted in Tunisia, 150 boutiques were contacted one-on-one and significant buyers were
Within the scope of the field work,
hosted in Istanbul.
50 boutiques were contacted during the field work conducted in Baku, Azerbaijan.
During the field work conducted in Dubai, Ajman, and Al Sharjah, 100 boutiques were contacted.
Throughout 2016, field work will continue in the targeted regions that are determined.
Invitation
80,000 fair invitations were printed in Turkish, English, Italian, Spanish, Arabic, and Persian languages and they were
distributed at national and international fairs throughout the year. In addition inserts were entered in national and international
publications. For the 2016 fair, 100,000 invitations will be printed and delivered to industry professionals.
06-07
IstMagazine
ISTANBUL FASHION CULTURE ART MAGAZINE “IstMagazine”
supports the fair in both national and international arenas. 7000
copies were distributed to national and international industry
professionals. 4000 magazines were distributed at international
fairs and the rest was mailed to the fair database. The third issue of
the magazine will be available to readers in March 2015...
Social Media
Fashionist’s Facebook page has reached over 100,000 followers as a result of the campaign
www.facebook.com/fashionistfair
conducted. You can also follow the Instagram and Twitter accounts to stay up to date about
http://instagram.com/fashionistfair
the fair.
https://twitter.com/fashionistfair
E-bulletin Mailing
10,000 addresses are being contacted via e-mail in the countries’ native languages on a
regular basis.
Window Ads
Ad boards were produced to
be placed at the windows of
all fair participants. For the
2016 fair, the campaign will
be repeated with renewed ad
visuals.
Buyer Program
As in the previous years, 400 important and big buyers will be accommodated in 5-star hotels during Fashionist
2016 as well. Besides the most important buyers among exhibitor companies and foreign trade companies, as a result
of the field work conducted in the targeted regions, new buyers will join the visitors we accommodate.
Newspaper Ads
Ads will be published in
national high-circulation
publications and in the
newspapers of targeted
international regions.
NEWSPAPER AD
PR Work
PR work will continue with two different PR companies for national magazine and TV campaigns.
In the Press
22 news spots for a total of 2 hrs 18 min 13 sec on 11 different
national and international TV channels. Fashionist appeared in 72 different news reports on 42 print publications.
The Fashionist Fair was on online media with 121 different news reports.
During the fair, Fashionist appeared on
Immediately following Fashionist 2014, ads were kicked off in national and international industry publications. The
campaign will continue until the fair date.
08-09
Banu Güven
Çiğdem Akın
Ezra + Tuba
DESIGNER
LOUNGE
Gamze Saraçoğlu
Gülafer Ataş
İnciden
İpek Tohumcu
Merve Bayındır
Özlem Kaya
In two years, a total of 32 designers were
hosted with 23 designers in 2013 and 9
designers in 2014.
PROMINENT NAMES FROM THE
JET-SET SCENE AND THE FASHION
WORLD ARE AT FASHIONIST
Aye Kucuro¤lu
10-11
Nilperi ahinkaya
Cem Lokmanhekim
Tanju Babacan
Ayegül Uluç
Bilge Öztürk
Mehtap Elaidi
Hatice Aslan
Elif Kramer
Didem Antebi
Aslı Ekio¤lu
Fair Area General
Appearance
12-13
FASHION SHOWS
Fashionist visitors had the opportunity to view 2015 collections
with visual shows for three days at this event area which had a
40-meter podium and 800-pax seating capacity.
The fashion show area for the shows at Lutfi Kirdar Convention and Exhibition Center’s Rumeli Hall, was built by expert
organizations and greatly admired. Fashionist visitors had the opportunity to view 2015 collections with visual shows
for three days at this event area which had a 40-meter podium and 800-pax seating capacity. Ezra Tuba, Banu Güven, and
Gamze Saraçoğlu presented their couture collections, which they specially designed for Fashionist, to the community
and to the prominent names from the fashion world at the Gala show and on the second day respectively. On the
following days, our exhibitor companies Odrella, Alchera, Priamos, and Fouad Sarkis exhibited their new collections.
In 2016, the fashion shows, which will take place in the same hall, will kick off with the designer gala and continue with
the participant companies’ shows for three days.
14-15
EZRA + TUBA
GALA DEFİLESİ
16-17
GAMZE SARAÇOĞLU
1. GÜN GALA DEFİLESİ
18-19
BANU GÜVEN
20-21
ODRELLA
22-23
ALCHERA
24-25
PRIAMOS
26-27
FOUAD SARKIS
Info for Fair Participation an Visition: PATİKA FAIRS AND EXHIBITIONS [email protected] +90 212 297 04 17