celebrating20years

Supporting Documentation
for the
TMASF Connects Status Reports 2010
Fourth Quarter Update- December 2010
SUBMITTED BY
TMASF Connects
PREPARED FOR
The City and County of San Francisco
Planning Department and Commission
TMASF Connects encourages you to visit our
website www.tmasfconnects.org/annualreportsto view this
document and supporting documentation
CELEBRATING20YEARS
2010 PORTFOLIO OF MATERIALS
DEVELOPED AND DISTRIBUTED
FOURTH QUARTER UPDATE- DECEMBER 2010
TMASF Connects encourages you to visit our website
www.tmasfconnects.org/annualreports
to view this document and corresponding reports
TABLE OF CONTENTS
2010 TMASF CONNECTS PORTFOLIO
FOURTH QUARTER UPDATE- DECEMBER 2010
Period October 1, 2010- December 23, 2010
(Office closed for Observance of Winter Holidays December 24th-December 31st)
ALERTS
1. Spare the Air October 13
1
2. Police Activity October 29
2
3. BART Sentencing
3-6
4. BART Sentencing Update
7-10
ADVISORIES
1. Muni and AC Transit Clipper Change Nov 1
11
2. Giants Parade November 3
12
3. BART Clipper Change December 13
13
4. Holiday Resource Reminder
14
PROMOTIONS AND FACT SHEETS
1.
2.
3.
5.
6.
Try BART Week Promo October 14
Commuter Appreciation Day
Commuter Appreciation Day 2
BART ticket promo Nov 30
Win an iPad
15-17
18
19
20
21
EVENTS
1. One Sansome Event Invite
22
2. One Sansome Event Raffle Sign
23
3. Commuter Appreciation Day Summary
24
4. Jingle Ball Summary
25
PROGRAM MATERIALS DISTRIBUTED
1. December Distribution Breakdown
26
2. Microfiber Pouches
27
3. TMASF Connects Chocolates
28
4. TMASF Connects Keylights and Tape Measures
29
5. Mobile Cards
30
TMASF CONNECTS ALERTS
The Bay Area Air Quality Management District (Air District) has notified
TMASF Connects that
Tomorrow, Wednesday, October 13th
is a Spare the Air Day
Thanks to all of you who use public transportation, ridesharing,
walking, bicycling and telecommuting options.
If you usually drive to work, a Spare the Air Day is a great time to try public
transportation or rideshare options. If you must drive, you can link more of your day’s
necessary trips and errands together to reduce miles traveled.
Know your public transit options – www.tmasfconnects.org
Information on Ridesharing – www.511.org
Spare the Air Days occur when concentrations of ground-level ozone pollution are
forecast to be unhealthy. The Air District asks that you take steps to reduce smog by
making clean air choices.
To monitor current air quality conditions and see the Air District’s recommended
actions to stay healthy and help reduce smog, visit www.sparetheair.org and
www.baaqmd.gov
October 12, 2010
1
Possible Transportation Disruptions
October 29, 2010
There is a great deal of police and other activity today that may affect
your travel. As always, please refer to the latest conditions at the
resources below before you begin your commute.
Live Traffic and Transit Conditions
www.tmasfconnects.org
m.tmasfconnects.org (from your phone’s web browser)
www.511.org
Dial 511
Media Resources:
www.cbs5.com
www.kcbs.com
www.kgo.com
www.sfgate.com
October 29, 2010
2
Resources from BART and TMASF Connects
In the Event of a BART System Disruption
BART has announced that there is a possibility of service interruption following
the sentencing of Johannes Mehserle, expected on November 5th.
The following pages contain important resources to use to know the latest
travel information. We have re-ordered the information provided by BART to
prioritize your need to know contact information.
As we cannot always be available to send out the latest information, we
encourage you to check these resources or set up automatic notifications
using the resources provided to know your commute alternatives before you
begin your travel.
Contents of this Alert
Page 2-3: From BART
Emergency BART Service Information
Contacts
Page 4: From TMASF Connects
Additional Resources
3
HOW TO RECEIVE TIMELY INFO
ABOUT BART SERVICE AFTER
MEHSERLE SENTENCING ANNOUNCEMENT
Dear Customers:
We know many of you are concerned about BART’s service plans in the event there are
public demonstrations in reaction to the sentencing in the Johannes Mehserle trial. We
are expecting the announcement of the sentence on November 5, and we will use our
website, wireless, text message, email alert and phone system to update you on what, if
any, changes we may make to train service in order to deal with protests or other public
reaction.
Depending on public reaction, we may need to close some stations temporarily or make
other adjustments to service on short notice. BART Police and Operations staff are
closely working with other local law enforcement agencies to coordinate plans. Our
overall goal is to ensure your safety and to keep trains moving.
Real time Train Service Info is in the Palm of Your hand or at Your Fingertips
We encourage you to take advantage of our free email, wireless and text messaging
services (standard text messaging and data rates may apply – check with your mobile
provider) along with a number of other digital tools by visiting our website at
www.bart.gov/alerts. This information is also available on most wireless telephone
devices by pointing your browser to m.bart.gov.
Of course you can always access real-time BART train information on our website,
www.bart.gov or by calling our Customer Services line at 510-465-BART (2278).
Last but not least, we encourage you to take the time now to plan your alternative
transportation options. Visit www.511.org for more information about alternative
commute options.
As always, your safety is our top priority and we thank you for choosing BART.
-TURN OVERPSB 2010-064 Blue
November 3, 2010
Communications
Station Agents: Please display through November 10, 2010
4
BART SERVICE
INFORMATION
CONTACT
BART website news/schedules
BART email & text alerts
BART mobile website
BART Twitter
BART Facebook
BARTtv News
BART SMS service information
BART Phone Center
www.bart.gov
www.bart.gov/alerts
m.bart.gov
@SFBART
BARTSF
www.bart.gov/BARTtv
Text 'BART service' to 878787
510-465-BART (2278)
REPORTING SECURITY, SAFETY OR HAZARDOUS ISSUES:
For urgent matters while riding BART dial 911. We also urge you to program the BART
Police Department’s non-emergency, toll free number into your phone, 1-877-679-7000.
You can also contact a Train Operator by using the train intercoms located at either end
of a BART car, or contact a Station Agent either in person or by using a white courtesy
phone inside a station. Here are additional useful numbers:
POLICE DEPARTMENTS
BART Police (non-emergency)
Oakland Police (emergency)
Oakland Police tip line
Oakland website/email alerts
Oakland Police Twitter
City of Oakland: recorded
messages/updates
San Francisco Police (emergency)
PSB 2010-064 Blue
November 3, 2010
Communications Department
CONTACT
877-679-7000
911 or 510-777-3211
510-777-8814
www.oaklandnet.com
@oaklandpoliceca
510-444-CITY (2489)
911 or 415-553-8090
Station Agents: Please display through November 10, 2010
5
Additional Resources
Live Traffic and Transit Conditions
and Commute Alternatives
Web: www.tmasfconnects.org
Mobile: m.tmasfconnects.org
www.511.org
Dial 511
Media Resources:
www.ktvu.com
www.cbs5.com
www.kcbs.com
www.kgo.com
www.sfgate.com
Español: www.univision14.com
6
Mehserle Verdict Announced
Resources from BART and TMASF Connects
In the Event of a BART System Disruption
BART has announced that there is a possibility of service interruption following
the sentencing of Johannes Mehserle which has just been announced.
The following pages contain important resources to use to know the latest
information about the sentencing and the latest travel information.
No current protests or service interruptions are currently reported as of this
writing. We cannot always be available to send out the latest information, we
encourage you to check these resources or set up automatic notifications
using the resources provided to know your commute alternatives before you
begin your travel.
Contents of this Alert
Page 2-3: From BART
Emergency BART Service Information
Contacts
Page 4: From TMASF Connects
Additional Resources
7
HOW TO RECEIVE TIMELY INFO
ABOUT BART SERVICE AFTER
MEHSERLE SENTENCING ANNOUNCEMENT
Dear Customers:
We know many of you are concerned about BART’s service plans in the event there are
public demonstrations in reaction to the sentencing in the Johannes Mehserle trial. We
are expecting the announcement of the sentence on November 5, and we will use our
website, wireless, text message, email alert and phone system to update you on what, if
any, changes we may make to train service in order to deal with protests or other public
reaction.
Depending on public reaction, we may need to close some stations temporarily or make
other adjustments to service on short notice. BART Police and Operations staff are
closely working with other local law enforcement agencies to coordinate plans. Our
overall goal is to ensure your safety and to keep trains moving.
Real time Train Service Info is in the Palm of Your hand or at Your Fingertips
We encourage you to take advantage of our free email, wireless and text messaging
services (standard text messaging and data rates may apply – check with your mobile
provider) along with a number of other digital tools by visiting our website at
www.bart.gov/alerts. This information is also available on most wireless telephone
devices by pointing your browser to m.bart.gov.
Of course you can always access real-time BART train information on our website,
www.bart.gov or by calling our Customer Services line at 510-465-BART (2278).
Last but not least, we encourage you to take the time now to plan your alternative
transportation options. Visit www.511.org for more information about alternative
commute options.
As always, your safety is our top priority and we thank you for choosing BART.
-TURN OVERPSB 2010-064 Blue
November 3, 2010
Communications
Station Agents: Please display through November 10, 2010
8
BART SERVICE
INFORMATION
CONTACT
BART website news/schedules
BART email & text alerts
BART mobile website
BART Twitter
BART Facebook
BARTtv News
BART SMS service information
BART Phone Center
www.bart.gov
www.bart.gov/alerts
m.bart.gov
@SFBART
BARTSF
www.bart.gov/BARTtv
Text 'BART service' to 878787
510-465-BART (2278)
REPORTING SECURITY, SAFETY OR HAZARDOUS ISSUES:
For urgent matters while riding BART dial 911. We also urge you to program the BART
Police Department’s non-emergency, toll free number into your phone, 1-877-679-7000.
You can also contact a Train Operator by using the train intercoms located at either end
of a BART car, or contact a Station Agent either in person or by using a white courtesy
phone inside a station. Here are additional useful numbers:
POLICE DEPARTMENTS
BART Police (non-emergency)
Oakland Police (emergency)
Oakland Police tip line
Oakland website/email alerts
Oakland Police Twitter
City of Oakland: recorded
messages/updates
San Francisco Police (emergency)
PSB 2010-064 Blue
November 3, 2010
Communications Department
CONTACT
877-679-7000
911 or 510-777-3211
510-777-8814
www.oaklandnet.com
@oaklandpoliceca
510-444-CITY (2489)
911 or 415-553-8090
Station Agents: Please display through November 10, 2010
9
Additional Resources
Live Traffic and Transit Conditions
and Commute Alternatives
Web: www.tmasfconnects.org
Mobile: m.tmasfconnects.org
www.511.org
Dial 511
Media Resources:
www.ktvu.com
www.cbs5.com
www.kcbs.com
www.kgo.com
www.sfgate.com
Español: www.univision14.com
10
TMASF CONNECTS
ADVISORIES
Do you have your Clipper Card yet?
Starting November 1st
Muni Adult Fast Passes
and
AC Transit Adult local 31 day and 10-ride tickets
MUST be loaded on a Clipper Card
Clipper is easy to use and manage. If you wish, you can load
commuter benefits onto the card, have automatic reload setup, or
add value online or in many retail locations. It’s all you will need
to travel just about anywhere in the Bay Area by transit.
For more information, please visit www.clippercard.com
11
Giants Victory Parade!!
Wednesday, November 3rd, 11 a.m.
Possible Travel Delays
The parade will begin at 11 a.m. at Montgomery and
Washington Streets and will go south on Montgomery
Street to Market Street. The parade will then continue
down Market Street to Civic Center Plaza.
The parade will affect traffic and transit on Wednesday. Please
remember to check the latest conditions before you begin your
travel.
Live Traffic and Transit Conditions
www.tmasfconnects.org
m.tmasfconnects.org
www.511.org
Dial 511
Media Resources:
www.cbs5.com
www.kgo.com
www.kcbs.com
www.sfgate.com
November 2, 2010
12
BART Riders: Do you have
your Clipper Card yet?
Between December 15th and December 22nd,
BART EZ Rider cards for fare payment will be
phasing out.
After this time BART high value tickets
must be loaded on a Clipper Card
Clipper is easy to use and manage. If you wish, you can load
commuter benefits onto the card, have automatic reload setup, or
add value online or in many retail locations. It’s all you will need
to travel just about anywhere in the Bay Area by transit.
You can read more about this phase out at
http://bart.gov/news/articles/2010/news20101213.aspx
For more information, please visit www.clippercard.com, or
www.bart.gov
December 13, 2010
13
Travel Resources For the Holidays
TMASF Connects would like to remind you to refer to the following resources
for your holiday travel information. From planning a trip to the airport to checking for
the latest travel alerts, the following resources will help you have the smoothest trip
possible.
Visit www.tmasfconnects.org for:
o Real time traffic conditions and transit options
o Trip planning
o Links to transit agencies to holiday schedule information
o Links to airport sites for air travel information
o Much more
You may also visit m.tmasfconnects.org from your smartphone for your traffic
and transit conditions and trip planning needs!
Other Resources
Another source for traffic and transit information: www.511.org or Dial 511
Media
www.ktvu.com
www.kgo.com
www.cbs5.com
www.kcbs.com
www.sfgate.com
Happy Holidays!
December 23, 2010
14
TMASF CONNECTS
PROMOTIONS AND
FACT SHEETS
Dear TMASF Connects Members,
We have received the following promotion from BART about Try BART Week with opportunities to win a
lot of great prizes! Please see the following pages for more information about how to win!
Thank you!
Try BART Week is October 18-22! You could win 1 of over 1,300 Great Prizes!
October 18-22 is Try BART Week. Ride BART Monday through Friday, October 18-22, 2010 for your
chance to win one of hundreds of prizes totaling tens of thousands of dollars!
Prizes Include:








Two round trip tickets anywhere Southwest Airlines flies.
$500 worth of Green and Black's chocolate.
Tickets to the "Big Game," Stanford vs Cal.
Ben and Jerry's ice cream sundae party for 50.
Raiders tickets.
A $500 Jamba Juice gift card.
Alter Eco Fair Trade Deluxe Foodie Baskets.
An entire year's worth of BART tickets worth $2,500…
and much, much, more!
Every day during Try BART Week, watch the BART platform signs for the “Word of the Day.” When you
see it, text the word to 44144 for your chance to win great Try BART Week prizes. (Message and data
rates may apply.)
You can also enter at www.bart.gov/trybart during Try BART Week.
See the following pages for more info.
Get rules and details at www.bart.gov/trybart
Also, some BART trains will be longer during the morning and afternoon commutes to accommodate new
riders trying BART during Try BART Week.
Remember, when you take BART to work you can read, relax and enjoy the ride. It’s better for the
environment, too! Tell your friends and co-workers.
15
16
17
COMMUTER APPRECIATION DAY
Thursday October 28th
Free Goodies and an Opportunity to Win an iPad 3G!!
Commuter Appreciation Day is sponsored by TMASF Connects, local transportation
agencies, Clear Channel radio stations, and retail sponsors.
Check out one of the events below to receive one of 5,000 goodie bags to
thank you for choosing not to drive alone.
San Francisco Muni Montgomery Station
With 106.1 KMEL
7am-8am
and
6pm-7pm
San Francisco Muni Embarcadero Station
With Wild 94.9
7am-9am
San Francisco Caltrain Station @ 4th & Townsend
With STAR 101.3
3pm-5pm
San Francisco Ferry Building
With 103.7 The Band, Green 960 AM and 910 AM
4pm-6pm
Visit www.tmasfconnects.org or www.taketransitnow.com to learn more and
for an opportunity to win an iPad 3G from TMASF Connects!
And keep an ear out on Clear Channel radio stations from now through December for our
radio campaign that includes more chances to win prizes!
October 26, 2010
18
COMMUTER APPRECIATION DAY
Thursday October 28th
Please note a change in locations!*
Free Goodies and an Opportunity to Win an iPad 3G!!
Commuter Appreciation Day is sponsored by TMASF Connects, local transportation
agencies, Clear Channel radio stations, and retail sponsors.
Check out one of the events below to receive one of 5,000 goodie bags!
Thank you for choosing not to drive alone!
San Francisco Muni Montgomery Station
With 106.1 KMEL
7am-8am
and
6pm-7pm
San Francisco Muni Embarcadero Station
With Wild 94.9
7am-9am
San Francisco Ferry Building
With 103.7 The Band, Green 960 AM and 910 AM
4pm-6pm
*SF Caltrain Station location cancelled due to Giants World Series Game 2
G
GO
OG
GIIA
AN
NTTSS!!
Visit www.tmasfconnects.org or www.taketransitnow.com to learn more and
for an opportunity to win an iPad 3G from TMASF Connects!
And tune in to Clear Channel radio stations from now through December for our radio
campaign that includes more chances to win prizes!
October 27, 2010
19
Receive Free BART Tickets for
Weekend Holiday Shopping
December 2, 2010 6-9 a.m.
Dear TMASF Connects Members,
We have received the following notice from BART about their promotion to give away BART tickets for
weekend holiday shopping on December 2nd at several BART stations in San Francisco. Please read this
notice for more information:
BART invites you to ease into the holidays by taking BART on all their shopping trips. You’ll avoid traffic, city
parking and arrived relaxed and ready to shop. Please forward this message to any and all interested parties and
thank you for your continued support of BART.
If shopping’s not your bag, don’t forget BART is a great way to get to holiday shows, take the kids to see the
decorations and lights or meet up with friends and family to celebrate the season.
BART has plenty of free weekend parking to make holiday trips even more convenient. Visit bart.gov/parking for
details.
Santa’s reindeer don’t leave a carbon footprint, and by riding BART, you won’t either! Plan your trip at bart.gov
and on the results page, you’ll see just how much CO 2 you’re keeping out of our air.
As an added bonus, BART will be distributing free tickets to 60,000 commuters to help make weekend shopping
on BART even easier.
th
On December 2, from 6-9 a.m., BART will give tickets to 60,000 commuters at Downtown Berkeley, 12
St./Oakland City Center, Embarcadero, Montgomery, Powell and Civic Center stations. (While supplies last.
Participants will receive two tickets, each good for one, one-way BART trip on any of the following Saturdays or
Sundays: December 4, 5, 11, 12, 18 or 19, 2010. The tickets are promotional and non-refundable. After use, the
tickets will be returned but will have no value and may be discarded after use.)
Happy Holidays from BART!
Thank you!
November 30, 2010
20
Win an iPad 3G from
TMASF Connects!
TMASF Connects is giving away an iPad 3G as part of our
Fall radio campaign with Clear Channel Radio.
Click on the link below to look for our banner ad to enter to
win the iPad.
http://www.star1013fm.com
The banner rotates and is not always on the page, but all
day on Thursday, December 9th there will be a direct link on
Star 101.3’s website to the contest.
Thanks and Good Luck!
December 7, 2010
21
TMASF CONNECTS EVENTS
TMASF Connects and Barker Pacific Management of
One Sansome are pleased to announce
TMASF Connects’ 20th Anniversary Commuter Event
LIVE MUSIC
FREE GOODIES
DATE:
Thursday October 21, 2010
TIME:
LOCATION:
RAFFLE PRIZES
11:00 am – 1:30 pm
One Sansome’s Outdoor Conservatory
Click here for map
Everyone is Welcome!
Stop by the Commuter Event for:
 Valuable information and materials about commuting and strategies to help you
make the most of your commute
 Information about travel options, promotions, construction projects and more from
on-site representatives from:
o BART
o Transbay Terminal
o Muni
o Alameda/Oakland and
o AC Transit
Harbor Bay Ferries
o SamTrans and Caltrain
o SF Environment
o Golden Gate Transit
o 511 Rideshare and Transit
o San Francisco County
o Zipcar
Transportation Authority
o MTC and Caltrans
 TMASF Connects staff to assist you with any other travel questions regarding any
other Bay Area agency or topic
22
Win 2 Tickets to a Warriors Game!!
Drop your business card in the box to enter.
Three winners from today’s event will be drawn.
TMASF Connects staff is not eligible to win raffle prizes. Three winners will be chosen at random from all business cards at the termination of the TMASF Connects
commuter event at One Sansome on October 21st. The first winner chosen will have first choice of games available, followed by the second winner. The third winner
will be given tickets to the remaining game. Prizes are subject to change without notice. Winners will be contacted at the information provided on the business card.
Need not be present at any drawing to win.
23
Commuter Appreciation Day Summary
October 28, 2010
TMASF Connects joined Clear Channel’s efforts as a sponsor in this Commuter
Appreciation Day. 5,000 goodie bags were given to commuters at several San Francisco
transit stations including TMASF Connects phone sleeves, key chains and chocolates as
well as items from other sponsors.
Locations
San Francisco Muni Montgomery Station
With 106.1 KMEL 7am-8am and 6pm-7pm
San Francisco Muni Embarcadero Station
With Wild 94.9 7am-9am
San Francisco Ferry Building
With 103.7 The Band, Green 960 AM and 910 AM 4pm-6pm
TMASF Connects had radio presence with 5 and 15 second ads on Clear Channel
stations as part of this campaign with general awareness ads as well as Commuter
Awareness Day. TMASF Connects gave away an iPad on one of Clear Channel’s
station’s websites in an electronic scratch and win game.
24
Jingle Ball Summary
As a way to launch the new local workforce program, TMASF Connects was a co-sponsor of Star 101.3’s
holiday concert, Jingle Ball on December 10thas Masonic Auditorium.
As a sponsor, TMASF Connects had a table in the lobby of the Masonic Auditorium with our promotional
items and webcards to giveaway. Included as part of this Jingle Ball campaign was a radio campaign
with TMASF general awareness radio spots, web banners, and an iPad giveaway online.
TMASF Connects sponsor table at Jingle Ball
25
TMASF CONNECTS PROGRAM
MATERIALS DISTRIBUTED
12/21/2010
Member Building
Footage
101 California
50 Fremont
303 Second
560 Mission
One Sansome
345 California
555 Mission
345 Spear
333 Bush
405 Howard
201 Mission
275 Battery
185 Berry (Wharf)
651 Gateway
100 First
71 Stevenson
101 Second
55 Second
199 Fremont
455 Market
400 Howard
580 California
505 Montgomery
600 California
343 Sansome
601 Gateway
353 Sacramento
600 Harrison
500 Howard
160 Spear
201 Spear
88 Kearny
33 New Montgomery
350 Rhode Island
388 Market
655 Montgomery
Ferry Building
150 California
100 Spear
185 Berry (Berry Bldg.)
555 Montgomery
501 Second
22 Fourth Street
456 Montgomery
1155 Market
875 Howard
235 Pine
901 Market
49 Stevenson
750 Battery
222 Kearny
90 New Montgomery
250 Montgomery
One Rincon
260 Townsend
201 Filbert
Totals
1,262,673
738,651
680,152
645,000
600,804
579,506
548273
531,325
520,112
502,424
483,289
439,831
413,000
400,000
396,300
395,000
389,468
379,162
373,240
372,949
347934
337,283
314,000
310,000
306,361
300,000
277,000
276,800
266,135
259,860
252,269
252,000
249,673
243,648
235,575
209,913
201,188
197,157
197,000
196,000
193,421
186,428
186,077
164,020
160,816
150,000
147,500
137,543
127,840
124,372
115,935
113,605
107,096
100,000
60,193
44,500
18,000,301
Connects Materials Distributed
December 2010
Cell Phone
Holders
300
300
300
300
300
300
300
300
300
300
250
250
250
250
250
250
250
250
150
150
150
150
150
150
150
150
150
150
150
150
150
150
150
150
150
150
150
150
150
125
125
125
125
125
125
125
125
125
100
100
100
100
100
75
75
75
10000
Mobile
Cards
125
125
125
125
125
125
125
125
125
125
100
100
100
100
100
100
100
100
100
50
50
50
50
50
50
50
50
50
50
50
50
50
50
50
50
50
50
50
50
50
50
50
50
50
50
50
50
50
50
50
50
50
50
50
50
50
4000
26
TMASF Connects Microfiber Sleeves
7,500 sleeves with 20th anniversary bug, 12,500 without the bug
for use in 2011
27
TMASF Connects Chocolates in Green, Orange, and Purple
Seven cases, totaling over 90 pounds
28
TMASF Connects Keylight/Compass/Whistle
3,000 printed
TMASF Connects Keychain Tape Measure
3,000 printed
29
TMASF Connects Mobile Web cards
30
TMASF Connects encourages you to visit our
website www.tmasfconnects.org/annualreports to view this
document and supporting reports