welcome to the nano cosmos - AHK USA
Transcription
welcome to the nano cosmos - AHK USA
62633_GACC_acg:Layout 1 G E R 8/20/08 M 3:57 PM Page 1 A N A M E R I C A N TRADE S E P T E M B E R 2 0 0 8 WELCOME TO THE NANO COSMOS Carl Zeiss SMT: Enabling the Nano-Age World Otto Gourmet exports Wagyu Beef Renewable Energy Conference Syracuse, NY Monthly Cartoon GACC • 75 Broad Street, 21st Floor • New York, NY 10004 • USA MAGAZINE OF THE GERMAN AMERICAN CHAMBERS OF COMMERCE VOLUME 19 · NUMBER 7 · $5.00 62633_GACC_acg:Layout 1 8/20/08 3:57 PM Page 2 AVL. MEASU REMEN T AN D TEST SOLUTION S A S VERSAT ILE AS A KALEIDOSCOPE. AVL Instrumentation & Test Systems supports and fosters its customers with the widest range of measurement and testing technology at the highest level: Solutions to increase productivity and reduce development times. The extraordinary technology competence, the long-term experience in all fields of application and distinct customer orientation enable AVL Instrumentation & Test Systems to offer tailored solutions, reflecting the innovative strength of the company. Fascinating and diverse, just like a Kaleidoscope. Comprehensive know-how regarding the overall engine and powertrain development process, profound project experience, and related products turn AVL into an approved partner of the automobile industries worldwide. www.avl.com 62633_GACC_acg:Layout 1 8/20/08 3:57 PM Page 3 C O N T E N T S INSIGHT Helium-ion technology, that’s the new groundbreaking technology from Carl Zeiss SMT. It’s used in nanotechnology, a world of atoms and nanostructures. Read more about it in the Cover Story. GACC NY’s 4th German American Renewable Energy Conference brought together 250 industry specialists from both T R A N S AT L A N T I C T I C K E R sides of the Atlantic. German American Company News In the second part of the Business Tools series on differences between the working styles of Germans and Americans, dissimilar- 4 SPOTLIGHTS ities which can make or break a deal are described. While wonder- Carl Zeiss SMT: Enabling the Nano-Age World ing how to find those that know both cultures and are bilingual, GACC NY Focuses on Renewable Energy 8 13 take a look at the DEinternational Special Report: GACC’s Recruitment Services, which helps to find the perfect match. G AT O N - S I T E Like gourmet food? Then read the Dream Catcher story and Dream Catchers Series: Part 7 Otto Brothers see how three brothers made the American dream a reality. In the Member Profile, persolog north america corporation is introduced, a company that uses a unique approach called persolog Personality Factor Model. 14 SPECIAL REPORT DEInternational Recruitment 17 Last but not least, read the Board Talk Commentary, in which Teri Simmons, Partner at Arnall Golden Gregory discusses the effects of the Visa Waiver Program changes on BUSINESS TOOLS transatlantic travels. Work to Live or Live to Work? Part 2 22 Enjoy reading! Janka Pieper – Assistant Editor, Chicago [email protected] MEMBER PROFILE persolog north america 28 FROM THE REGIONS GACC Highlights for July / August 2008 30 EVENT CALENDAR Future Events, Delegations & Trade Fairs 33 B O A R D TA L K Teri Simmons, Arnall Golden Gregory Exclusive cartoon by Heiko Sakurai www.sakurai-cartoons.de 34 62633_GACC_acg:Layout 1 8/20/08 3:57 PM Page 4 Travel authorization needed before U.S. entry The Customs and Border Protection (“CBP”) has initiated an Electronic System for Travel Authorization (“ESTA”) for screening passengers before they begin travel to the United States. Effective January 12, 2009, this travel authorization becomes mandatory for all U.S. visitors (business/tourist) who wish to enter the United States under the Visa Waiver Program. The travel authorization must be filed online at https://esta.cbp.dhs.gov at least three days prior to departure. This website provides an automated form that can be filled out by the traveler or a third party. The travel authorization is valid for two years from the date of authorization or until the passport expires. • Press Release GfK expands Custom Research Network in the USA The German based GfK Group acquired 100% ownership of US company Arbor Strategy Group (ASG), a leading strategic brand innovation consulting firm, will trade under the name of GfK Strategic Innovation in future. The takeover contributes to the growth of GfK Custom Research North America and will see new GfK locations of ASG offices in Ann Arbor, Michigan, and Chicago, Illinois. The GfK Group is the No. 4 market research organization worldwide. • Market Watch Solon in $500 million deal with U.S. cell maker Suniva into the development of a new aqua culture facility on the US eastern seaboard. This new location signifies CAVIAR CREATOR’s ever growing dominance in the U.S. market, which represents 45% of the world’s caviar consumers. The new aqua culture site will have 300 basins with 33 cycles, which can produce a maximum of 40 tons of caviar a year. Construction of the new facility is scheduled to cease at the end of this year and will be home to 148 employees. • PRLog ZF to acquire Cherry Corporation German solar module maker Solon AG has signed a $500 million supply contract with U.S. solar cell maker Suniva Inc. In an interview, Suniva Chief Executive John Baumstark said the deal would allow the two companies to collaborate on driving down the cost of solar power, while improving the efficiency of generating electricity from the sun’s rays. • Reuters Caviar Creator: New U.S. East Coast location ZF Friedrichshafen AG is further expanding its leading worldwide automotive supplier position for Driveline and Chassis Technology. ZF will acquire the Cherry Corporation, headquartered in Pleasant Prairie, Wis. Pending government approval, Cherry will continue as an independent business unit of ZF Electronics in the ZF Group. • Market Watch Siemens benefits from growth driver renewable energy Caviar Creator has recently invested A D V E R T I S E M E N T Renting, buying or selling a home can be an important decision, it is my primary duty to make this experience a positive one for my clients. To assist you in any of your Real Estate needs, contact me today. H. Juergen Hess Licensed Salesperson 914.833.0420 Ext. 362 Mobile: 914.409.8925 [email protected] Serving New York’s Westchester, Putnam & Dutchess Counties www.houlihanlawrence.com AREA’S MARKET LEADER. SINCE 1888. NUMBER ONE RANKED GLOBAL NETWORK. BEST OF BOTH WORLDS. Chief Executive Officer Peter Loescher plans to cut 16,750 jobs as Siemens seeks to match the profitability of General Electric Co. and ABB Ltd. Siemens follows other European engineering companies in reducing jobs to boost profitability. “Siemens will benefit from the mega trends like the building up of infrastructure,” said Theo Kitz, a Munich-based analyst at Merck Finck & Co. “Renewable energy is clearly a growth driver.” • Bloomberg Find the latest news on www.gaccny.com 62633_GACC_acg:Layout 1 8/20/08 3:57 PM Evergreen Solar opens a new facility in Devens Evergreen Solar, Inc., a GermanAmerican manufacturer of String Ribbon solar power panels with its proprietary wafer technology, officially opened its new, 160megawatt production facility in Devens, Mass. Evergreen Solar will employ 700 new employees at the Devens facility and provide salaries and benefits in excess of $44 million. • Press Release Sennebogen to open Lincoln County plant Sennebogen North America will open a 48,000 square foot parts distribution, training and technical support center in eastern Lincoln County. The 50-year-old family-owned company from Straubing, Germany manufactures specialized bulk material-handling equipment. The center represents capital investments of $5.1 million. Sennebogen expects to bring 25 new jobs to the facility within two years. • Gaston Gazette Auburn company under German ownership One Auburn manufacturing company is now under new ownership. German-based Borbet Group has acquired Auburnbased ATS Light Alloy Wheels Alabama Inc. Borbet is one of Europe’s leading manufacturers of light metal alloy wheels for the automobile industry. The company is scheduled to produce approximately 14.2 million alu- Page 5 minum wheels in 2008, generating sales of approximately 680 million EUROS. • The Auburn Villager Element-Systems sets sights on North American residential market Element-System of Germany, a manufacturer with a half century long legacy of producing commercial display and storage systems for the retail fixturing segment, is expanding its reach into the home storage sector in both Canada and the United States (US). The Canadian and American expansion is managed by Texas-based Modern Living Products, the Element-System agents for the Americas since 2007. Over 30 Element-System dealers have been chosen and products are on sale across the US and Canada. • Press Release Jenoptik to boost North American traffic-camera sales Jenoptik AG, Europe’s largest maker of traffic cameras, plans to double sales of the equipment in North America next year to challenge Redflex Holdings Ltd.’s lead in that market. Installations will rise to 300 cameras in the U.S. As the traffic-safety market in Germany becomes saturated, Jenoptik is expanding in the U.S. Illinois and Maryland are among states that have passed laws allowing authorities to use photographic evidence of traffic violations. • Bloomberg Magnum Group receives 2008 Best of Philadelphia Award Each year, the U.S. Local Business Association (USLBA) identifies local companies that have achieved exceptional marketing success in their local community and business category. Magnum Group, Inc’s selection as a 2008 Award Winner was determined by its successful multilingual communication efforts through service to its customers and the community. • Press Release TÜVRheinland aquires Unified Testing Services in Alabama TÜVRheinland, the world leader in independent testing and certification services, has acquired Unified Testing Servic>> A D V E R T I S E M E N T Serving the financial needs of institutions, corporations and individuals since 1937 For more information, please contact: Investment Management Christiane Bock, Vice President Insurance Services, Employee Benefits [email protected] Ruth Hannenberg, Senior Managing Director Investment Services, B/D and IA [email protected] Peter Hegel, Managing Director Investment Management, Fixed Income [email protected] Ross Norstrom, Managing Director Insurance Services, Property and Casualty [email protected] Investment Services Insurance Services Investment Banking Consulting 350 North Clark Street | Chicago, IL | 60610 | 800.453.0600 | www.mesirowfinancial.com The Mesirow Financial name and logo are registered service marks of Mesirow Financial Holdings, Inc., © 2008, Mesirow Financial Holdings, Inc. All rights reserved. Investment Services offered by Mesirow Financial, Inc., Member NYSE, SIPC • Insurance Services offered by Mesirow Insurance Services, Inc. Consulting Services offered by Mesirow Financial Consulting, LLC Real Estate 62633_GACC_acg:Layout 1 8/20/08 3:57 PM es, Inc. (UTS), a full-service testing and consulting engineering firm based in Woodstock, Ala. The acquisition folds a variety of new services into TÜVRheinland’s portfolio and makes UTS a standalone member of TÜV Rheinland of North America Group. • Press Release Bertelsmann sells North American book club Bertelsmann AG says it is selling its North American book club business to U.S. private investor Najafi Companies, based in Phoenix, Arizona. The Germanybased Bertelsmann says that the deal is expected to close during the third quarter. • Herald Tribune Page 6 Fresenius pays $3.7B for U.S. drugmaker APP Fresenius SE said it has agreed to buy U.S. generic drug maker APP Pharmaceuticals for $3.7 billion in cash in a deal that will give the German health care company more opportunities in the North American market for drugs administered intravenously. APP will be combined with the U.S. subsidiary of Fresenius Kabi, the companies said. • PR-Inside WALA Heilmittel could increase sales 8% in U.S. Worldwide sales of WALA Heilmittel, the maker of the cosmetic products line Dr. Hauschka, have more than doubled in the last five years, to nearly $150 million. About 8 percent of that has been generated in the United States. • New York Times Rampf invests $1 million in U.S. production The Rampf Group, Inc., the subsidiary of the German Rampf-Gruppe is enhancing its presence in North America. The company invested about 1 million dollars into their production site in Wixom, MI. The current capacity is about 1,000 Tones per year. From now onwards, the Rampf Group, Inc. will be producing liquid materials for foam gaskets on GAT their premises. • Press Release A D V E R T I S E M E N T Be a smart car winner! All proceeds will benefit the Consular Corps of Atlanta “International House” project, built in partnership with the GACC South for Habitat for Humanity. • FUEL-EFFICIENT • ECO-FRIENDLY • POPULAR • SAFE You do not need to be present at the drawing to win. 1 RaffleTicket $50 | 3 Raffle Tickets $125. Raffle Drawing: GACC South Annual Gala, September 27, 2008 at 10:30 pm, InterContinental Buckhead Atlanta Visit www.gaccsouth.com to buy your raffle ticket! 62633_GACC_acg:Layout 1 8/20/08 3:57 PM Page 7 Each Lange watch is one-of-a-kind. Just like the people who craft it. The LANGE 1 MOONPHASE. Available at: 62633_GACC_acg:Layout 1 8/20/08 3:58 PM Page 8 S P O T L I G H T S WELCOME TO THE With a push on the button Dr. Dirk Stenkamp, Frank Averdung (Carl Zeiss) and Dr. Bernd Rinnert (German Deputy Consul General), officially open Carl Zeiss SMT´s new headquarters T here is a world so small, it is almost invisible – even with a microscope. That world is the field of nanotechnology, the realm of atoms and nanostructures. A nanometer (nm) is one-billionth of a meter, smaller than the wavelength of visible light and a hundred-thousandth the width of a human hair. Making structures with nanoscopic dimensions visible and analyzing their physical and chemical properties are the core competencies of the Nano Technology Systems division from Carl Zeiss – an international group of companies founded 160 years ago in Jena – Germany. In April of 2008, the new headquarters of Carl Zeiss SMT for North America were opened in Peabody, Massachusetts, near Boston. Representing an investment of more than nine million dollars, the new 53,000 square foot facility houses the research, development and production center for the unique ORION™ helium ion microscope product line. In addition, the facility serves as the North American hub for sales and service for the complete family of ZEISS particle beam instruments and houses the Carl Zeiss Nano Solutions Center Peabody. This center is a comprehensive demonstration and application development facility hosting six of the latest generation electron- and ion-beam systems for nanoscale imaging, analysis and structuring. 8 G E R M A N A M E R I C A N T R A D E S E P T 0 8 62633_GACC_acg:Layout 1 8/20/08 3:58 PM Page 9 S P O T L I G H T S NANO COSMOS Technologies CARL ZEISS SMT Enabling the Nano-Age World® With their property of resolving even the most minute structures, particle beam microscopes are unique tools for global basic research, the development of innovative products, and the production or quality-relevant process control in a wide variety of disciplines such as materials research, the semiconductor industry and biomedical technology. And particle beam microscopes provide the key to understanding the physical and chemical processes in the nano range, thus enabling the development and implementation of new, ORION Helium Ionen Microscope trendsetting materials and technologies in an area that is rapidly gaining importance throughout the world: nanotechnology. Scanning electron microscopes use highly accelerated, tightly bundled electron beams to scan the surface of specimens. When the electrons strike the specimen a number of so called interaction products are generated, which are then discovered using a highly developed detector system and permit precise conclusions on the surface and the chemical composition of the specimen. The transmission electron microscope (TEM) uses electron translucent specimens with images directly projected on a screen or camera. The image of the specimen is then magnified 1,000,000 times using electromagnetic lenses, stored by means of a high-resolution CCD camera and supplied for further processing. As a result of the latest technology developments, it is now possible to achieve local resolution below 1 Angstrom (0.1 nm) – which means resolution down to the >> atomic level. 9 G E R M A N A M E R I C A N T R A D E S E P T 0 8 62633_GACC_acg:Layout 1 8/20/08 3:58 PM Page 10 S P O T L I G H T S Interview with Frank Averdung President of Carl Zeiss SMT GAT: What were your motives to invest and centralize your efforts in Massachusetts? AVERDUNG: North America has positioned itself at the forefront of nanotechnology for advanced materials, life sciences and semiconductor research and development. We anticipate that we will continue to grow our organization in Peabody, making it the gold standard of customer sales and service for North America. Being located near Boston, with its world renowned Universities like Harvard and the Massachusetts Institute of Technology provides an ideal cultural and scientific environment to stimulate imaginative and creative thinking for ongoing product and application development. GAT: What does this mean to your customers? AVERDUNG: We are now positioned better than ever to provide a world class experience in nanoscale imaging, analysis and structuring for our North American customers – from academia to research and a wide array of industries. This includes joint research and development programs, applications development, sales and customer service and support activities. GAT: Zeiss developed a groundbreaking new technology: Helium-ion microscopy. What are the benefits of this technique? AVERDUNG: The ORION™ Helium-ion microscope uses a beam of Helium ions, rather than electrons typically used in scanning electron microscopes (SEM), to scan the surface of a specimen and generate the signals to be measured and imaged. It is a disruptive technology that will enable our customers in semiconductor manufacturing, materials and life science applications to further push existing technical boundaries and to meet their “ • Semiconductor International Magazine 2008 “Best Product Award” Dr. Dirk Stenkamp Member of the Board at Carl Zeiss SMT A 100% subsidiary of Carl Zeiss A M E R I C A N T R A D E S E P T AVERDUNG: First customers using the groundbreaking Heliumion technology number among the most reknowned and distinguished research facilities and institutes worldwide. Harvard University uses the Helium-ion microscope in its Center for Nanoscale Systems (CNS) at the University’s Faculty for Arts and Sciences (FAS). The very first customer has been the National Institute of Standards and Technology (NIST) in Gaithersburg, MD where research at the limits of physics is carried out on a daily basis. • Wall Street Journal “Technology Innovation Award” 2007 ” G E R M A N GAT: Who uses Helium-ion technology? “Award-winning technology” These awards challenge us to keep moving forward, creating new tools to help conquer new frontiers in nanotechnology. 1 0 roadmap requirements beyond the current decade. 0 8 • 2008 R&D 100 Award from reputable R&D magazine 62633_GACC_acg:Layout 1 8/20/08 3:58 PM Page 11 S P O T L I G H T S CARL ZEISS NANO TECHNOLOGY SYSTEMS (NTS) DIVISION www.smt.zeiss.com The more than 500 employee strong Nano Technology Systems (NTS) division develops, produces and distributes market leading electron as well as ion optical end customer systems and OEM products for material analysis, life sciences and applications in the semiconductor industry around the globe. • With more than 60 years of experience in the industry, the company is a pioneer in electron optics and continuously has set standards for revolutionary innovations • Located in Oberkochen, Germany, Cambridge, UK and Peabody, USA • More than 40 additional distributors and service teams worldwide • The Peabody based US Headquarters employs more than 150 scientists, engineers, sales and service specialists • US headquarter has opened with an investment of more than US $9 million • Two main customer segments: Industrial enterprises in the segments semiconductors, material technology, automotive, avionics, energy supply, pharmaceutical, biotechnology and medical technology and public and private research GAT institutes such as the NIST, Harvard University, national research labs, universities, hospitals, etc. V I S U A L I Z AT I O N F R O M M A C R O S C O P I C T O AT O M I C R E S O L U T I O N 1 1 G E R M A N A M E R I C A N T R A D E S E P T 0 8 62633_GACC_acg:Layout 1 8/20/08 3:58 PM Page 12 WINDSPEED IS MEASURED IN OPPORTUNITIES The Wind Energy Industry – great investment opportunities for you. Wind energy is not to be outdone. 40 percent of Germany’s installed wind energy capacity comes from Eastern Germany. Wind energy companies are investing in Eastern Germany because of the growing opportunities, under others, in off-shore wind energy. Invest in Germany is the inward investment promotion agency of the Federal Republic of Germany. We assist and advise international companies about investment opportunities in Germany. Our experts provide comprehensive project management and support services from site selection to the final realization of the investment. All inquiries remain confidential and our services are free of charge. www.powerhouse-eastern-germany.com 080630_IiG_Wind_178x256_hw.indd 1 30.06.2008 14:24:27 Uhr 62633_GACC_acg:Layout 1 8/25/08 2:02 PM Page 13 S P O T L I G H T S GACC NY Focuses on Renewable Energy By Patti Schultz and Sebastian Göres I n today’s “clean energy” age it is common knowledge that fossil fuels are environmentally unsound, highly toxic and downright dirty. What are the alternatives? From a renewable energy standpoint, the utilization of biomass for power production has become a commercially proven option. The term “Biomass” power is describing the conversion of organic material into usable energy, either by burning it directly or by harvesting combustible gases or liquids. Biomass currently provides about four percent (7,500 megawatts) of all the electricity produced in the U.S. The vast majority of this energy source comes from approximately 350 biomass power plants that utilize direct combustion boiler/steam turbine designs. U.S. community leaders and economic developers have realized the potential of biomass and are looking for optimal technological solutions to tap into this renewable energy source. In this context all eyes have turned to Germany, as one of the world’s leaders in renewable energies, including biomass technology. Germany currently has 50,000 professionals employed in the biomass sector with annual revenues of 9.1 billion euro in 2006. Hence, many U.S. businesses are eager to learn the latest German innovations and developments in the biomass industry. To satisfy this demand, the German American Chamber of Commerce, New York (GACC NY) has focused on this hot topic. According to Sebastian Göres, renewable energy specialist at the GACC NY, “U.S. firms are genuinely interested in current German biomass technologies and projects. As for the German firms, the most inquiries we get at the moment are about partnering with U.S. companies in renewable energies.” Against this background, the GACC NY organized the “4th German American Renewable Energy Conference: Biomass: Power, Heat, and Fuels” in Syracuse, NY, on June 24, 2008. The conference was a full-day event with 24 lectures, discussion sessions, and arranged business meetings. German companies involved in biomass as well as U.S. companies and industry associations (SUNY Environmental Science and Forestry, NYSERDA, Cornell University, New England Wood Pellet among others) gave presentations to an audience of 250 attendees. This number, according to Göres, was “…overwhelming! We expected 100 people from the industry to 4TH GERMAN AMERICAN RENEWABLE ENERGY CONFERENCE: BIOMASS: P O W E R , H E A T, A N D F U E L S Organized by: German American Chamber of Commerce, New York When: June 24, 2008 Where: National Grid Building in Syracuse, NY Attendees: 250 Highlights: • 49 arranged one-on-one meetings between German and American biomass companies during week of Conference • Six conference presentations from German biomass companies • Ten technical presentations form biomass experts • Broad recognition in the press (e.g. Post-Standard), TV (e.g. News 10), radio (e.g. 570 WSYR) and important industry publications (e.g. Biomass Magazine) participate. However, 250 specialists attended to hear speakers talk about U.S. and German biomass markets and technologies.” The conference was seen as a great success and received broad coverage in the press (e.g. Syracuse Post Standard), TV (e.g. News 10), radio (e.g. 570 WSYR) and industry publications (e.g. Biomass Magazine). GAT 1 3 G E R M A N A M E R I C A N T R A D E S E P T 0 8 62633_GACC_acg:Layout 1 G A T 8/20/08 3:58 PM Page 14 O N - S I T E German Entrepreneurial Spirit in the United States Part Seven tells the story of White Plains based PART SEVEN Stephan Otto from Heinsberg, Germany. PERSONAL BACKGROUND M y brothers, Michael, Wolfgang, and I were born in Heinsberg, a town 30,000 close to the Netherland’s border and in between the cities of Aachen and Düsseldorf. Crossing the border to the Netherlands always gave me that cool international feeling when going shopping or enjoying night life. I also was always attracted by bigger cities which in my view are melting pots of interesting, adventurous people. Why America I was always attracted by foreign countries, so was my wife. She had already spent one year in Japan, when I met her at the university of Marburg we both attended. So after getting the THOMAS RUHL, WWW.PORT-CULINAIRE.DE www.otto-gourmet.de Although I could never imagine living in my hometown Heinsberg, I always wanted to do something with my two brothers. I always had the feeling that as we each have different personalities and interests, this would be a great combination to start a business. 1 4 G E R M A N A M E R I C A N T R A D E S E P T 0 8 62633_GACC_acg:Layout 1 8/20/08 3:58 PM Page 15 THOMAS RUHL, WWW.PORT-CULINAIRE.DE G A T O N - S I T E Biggest Challenge The 3 Otto brothers: Michael, Wolfgang and Stephan Otto. Cultural Surprises is much more emphasized in America. America is still today a country of immigrants. Immigrants come to make their luck – mostly financially. Immigrants take much higher risks in order to achieve their goals as most of them have nothing to lose. This immigrant lifestyle is somehow still in most families who are in our neighborhood 2nd or 3rd generation. So the grandparents can still tell the kids how adventurous it was when they came to the U.S. We came in April 2001 only six months before the tragedy of September 11 happened. My first surprise was how proud the Americans are of their country, how they showed the empathy with flags at every car and house. Then, the second surprise was how positive thinking and self confidence Personally for me, this resulted in the experience that when I started thinking about my own business in 2004, my American friends were all about encouraging me to go ahead with my idea. On the other side my German friends told me to stop this crazy idea with all the risks it had. opportunity from my former employer Droege & Comp. (a Düsseldorf-based International Management Consultancy), to join the New York office, it was no question that we would go. That it turned out to be New York happened by accident. If I would have had the opportunity for another country, I would have done it, too. The biggest challenge going to another country was to integrate the family into our new environment. When you come for work it is easy, as you have immediately contact with your colleagues and other business relationships. For the family it is not that easy, especially if your kids don’t go to school. So we moved twice before we found a perfect neighborhood – one with a lot of friends – and, now that our kids are in school, it is easier to broaden the social network. Greatest Inspiration One inspiration is definitely the opportunity to be almost independent in what I am doing. I can live where I want. I can substantially infuse our company with my values, vision and strategy thoughts. In order to do this today, I use what I’ve learned from my parents, from former colleagues and also business coaches, who helped me to focus on the things >> I really want. FA S T FA C T S O T T O B R O T H E R S L L C Names of Partners: Hometown: Stephan Otto; Michael Otto & Wolfgang Otto (partners in affiliated company Otto Gourmet) White Plains, NY & Heinsberg, Germany Age of Partners: 42, 41,40 Locations: 91 Woodcrest Avenue, White Plains, NY 10604 Industriestrasse 33, 52525 Heinsberg, Germany Year Founded in the U.S.: 2004 Business Activity: Export/ Import and Marketing/ Distribution of high quality meat Number of Employees: 9 Revenue in 2007: US$ 2.3 million (year 2007) 1 5 G E R M A N A M E R I C A N T R A D E S E P T 0 8 62633_GACC_acg:Layout 1 G A T 8/20/08 3:58 PM Page 16 O N - S I T E BUSINESS BACKGROUND After studying business administration in Marburg, I joined DIC Deutsche Industry Consult, at that time the management consulting company of WestLB Westdeutsche Landesbank. After two years, in 1996, DIC was merged with Droege & Co. In 2001 I joined the Droege & Co. team in New York. In January 2005 I started working full-time at my own business. THOMAS RUHL, WWW.PORT-CULINAIRE.DE I have always believed that knowing a function in a company or the principles of how business works is more important than industry expertise. As a management consultant I got the opportunity to learn about companies, e.g. strategy, operational excellence, and process optimization. I learned the tools used to analyze markets in a very short time. My industry focus as a management consultant was always the financial industry. So for most people it was a surprise that I started a business in the meat industry. 1 6 G E R M A N A M E R I C A N T R A D E S E P T 0 8 Reason for Starting Business I always wanted to start a business - preferably one together with my brothers. At the end of 2004 we had a lucky situation. We had a topic – meat – which was of interest to all of us, and the three of us were looking for new challenges in our life. So it was a no-brainer. The actual start of the business was in October 2004. I participated in a sales seminar and one of the group exercises was to sell the other team member an interesting product for real. So I sold a vegetarian a Wagyu/ Kobe-style steak. She wanted to have it as a Christmas gift for her father who lives in Germany. After the sales seminar I looked for a supplier, and found the Morgan Ranch who is today our trusted partner for Wagyu/ Kobe-style beef and American beef. I didn’t manage to deliver the Christmas present that Christmas. We delivered the package in summer 2005. Currently, we serve high-end restaurants and consumers with outstanding meat products in Germany, Austria, and Switzerland. Source of Start Up Capital I invested my own money in the company. As we needed more capital for growth my family supported me and the business. My brothers and I keep most of the earned money in the company. After two years we were able to get a bank credit line based on shown business success. Biggest Obstacle Obstacles change during the course of business. Currently the biggest challenge is finding the right members for our constantly growing operation in Heinsberg – people who can align to our mission and business goals. Future Goals Growing the business with exciting projects. Building a customer fan base for our company not only in Germany, but in Europe. After bringing high quality meat from America to Germany, we are now looking for applications like original American Barbecue, which we can bring to Germany. Introducing pork shoulder smoked for fourteen hours or pork ribs smoked for two hours to German customers, and seeing the great joy they have with it is the fun I also want to enjoy in the future. GAT 62633_GACC_acg:Layout 1 8/20/08 3:58 PM Page 17 Basic Services Address Inquiries Market Entry Market Studies Legal Information Payment Collection VAT Refund Special Services Business Partner Search RECRUITMENT Office Representation Trade Fairs Representation T he service-portfolio DEinternational of the consulting departments of the German Chambers of Commerce abroad includes basic services which are offered and requested worldwide as well as special services which are developed individually in different places, such as here in the U.S. The German American Chambers of Commerce (GACC) are enlarging the range of services for promotion of foreign trade. Particularly for medium sized German companies this would mean: better market access, better client orientation, and also transparency and use of the networks. The GACC offices presently promote the following DEinternational services which not only support German companies who are expanding their business abroad, but also offer services geared towards firms already established. In quarterly reports the GACC offices introduce one of the various DEinternational services, including detailed information about procedures as well as actual case studies. In this issue the German American Chamber of New York (GACC NY) presents Recruitment Services as a special service of DEinternational. DEinternational Special Report 8/20/08 3:58 PM Page 18 SPECIAL REPORT 62633_GACC_acg:Layout 1 RECRUITMENT W hile expanding a business in the U.S. perhaps these significant questions may rise up: How much knowledge and experience of both the German and the American business culture should an employee possess? How important are bilingual skills? The right combination in one person can make or break business in the U.S. – but where to find such a person? In the pool of applicants it is quality, not quantity, that is important – and the question is not so much where to find them, but rather who to find them for a company? Whether searching for a General Manager for a start-up in the U.S., or an executive assistant for a North American subsidiary, DEinternational Recruitment Service has been in the U.S. for several years, filling positions starting at entry level up to management and executive branches. With German businesses in the U.S., the demand for highly qualified, bilingual, and interculturally experienced candidates has constantly, even urgently, risen for years. The Recruit- ment Service of the GACC NY has been able to consistently meet this demand as evidenced by the unique position the German American Chambers of Commerce hold in the U.S. market: The GACC NY is the first contact for Germans and German-speaking candidates living and authorized to work in the U.S., and at the same time serve as a primary resource for German businesses in need of such candidates to build their personnel. The GACC NY handles both sides of the equation, expertly and efficiently bringing together supply and demand. The DEinternational Recruitment Service leads and supports clients throughout the entire recruitment process. For new businesses, the consultations consider all aspects involved in making a fresh entry into the U.S. market: interview process, specific cultural aspects, job description, compensation and benefits structures, legal framework, and other factors that are individual – and significant – to a PRODUCTION & APPLICATION TECHNOLOGY COORDINATOR JUNIOR EQUITY SALES MANAGER ADMINISTRATIVE ASSISTANT DEinternational Special Report 62633_GACC_acg:Layout 1 8/20/08 3:59 PM Page 19 SPECIAL REPORT A SPECIAL SERVICE OF personnel search in the U.S. Once ready to begin the recruitment process, DEinternational Recruitment Service works closely with the clients to define the work ethics and environment they wish to maintain. With these in mind the Recruitment Service methodically identifies the criteria which will be central to the search for solid candidates and, ultimately, the perfect employee. While each case and search is individual, the process covers all bases starting with a pre-selection stage and a course of structured interviews that ensure to meet those candidates with the highest potential for a match with a firm – at which time the GACC NY can also schedule and coordinate personal interviews. The beginning of 2008 saw the official launch of an exciting innovation in Recruitment Service of the GACC NY. To manage the ever-expanding talentpool, and to streamline the path by which firm and personnel meet, the online application tool jobXchange was created. About two years ago, the GACC NY, initiated and spearheaded by the Director of Consulting Services, Julia Arnold, conceptualized this tool for job postings and applications. In close collaboration with IT specialists she developed a platform tailored to the demands of personnel recruitment within the German American intercultural dynamic. After the successful implementation she promoted jobXchange internationally. Currently more than 25 German American Chambers of Commerce are implementing jobXchange. In addition to accepting and managing online profiles, explains Martin Kolb, Recruitment Manager of the GACC NY “jobXchange acts as a bulletin for job openings – as soon as we get a commission from a company, we are able to immediately cast a wide net for potential candidates.” The DEinternational Recruitment Service is offered by the GACC offices in Atlanta, Chicago and New York. For contact details see next page. DEinternational Special Report 62633_GACC_acg:Layout 1 8/25/08 2:07 PM Page 20 SPECIAL REPORT GERMAN AMERICAN CHAMBER OF COMMERCE OF THE MIDWEST, INC. Sabine Klensch Manager, Career Services Transatlantic Program 401 North Michigan Avenue, Suite 3330 Chicago, IL 60611 Direct: +1 (312) 494 – 2166 Fax: +1 (312) 644 – 0738 [email protected] www.gaccom.org CONTACT GERMAN AMERICAN CHAMBER OF COMMERCE, INC. NEW YORK Julia Arnold Director Consulting Services 75 Broad Street, Floor 21 New York, NY 10004 Direct: +1 (212) 974 - 8853 Tel: +1 (212) 974 - 8831 Fax: +1 (646) 405 - 1017 [email protected] www.gaccny.com GERMAN AMERICAN CHAMBER OF COMMERCE INC. CALIFORNIA BRANCH Nicholas Wagner Consultant 201 California Street, Suite 450 San Francisco, CA 94111 Tel: +1 (415) 248 - 1255 Fax: +1 (415) 627 - 9169 [email protected] www.gaccsanfrancisco.com GERMAN AMERICAN CHAMBER OF COMMERCE OF THE SOUTHERN UNITED STATES, INC. Steffen Bayer Director Consulting Services 530 Means Street, Suite 120 Atlanta, GA 30318 Direct: +1 (404) 586 - 6827 Tel: +1 (404) 586 - 6823 Fax: +1 (404) 586 - 6824 [email protected] www.gaccsouth.com www.DEinternational.us GERMAN AMERICAN CHAMBER OF COMMERCE OF THE SOUTHERN UNITED STATES, INC. TEXAS OFFICE Jan Christoph Wiedemann Managing Director Texas Office 1900 West Loop South, Suite 880 Houston, TX 77027 Tel:+1 (713) 629 - 8787 +1 (832) 533 - 2817 Cell: +1 (404) 234 - 2245 Fax: +1 (713) 629 - 8799 [email protected] www.gacctexas.com DEinternational Special Report GC_Ticke 62633_GACC_acg:Layout 1 8/20/08 3:59 PM Page 21 Efficient production – worldwide. We’ll take care of it for you. When it comes to improving production efficiencies – be it optimizing existing manufacturing processes, or planning completely new facilities – as a global consulting company specializing in end-to-end technical support, Ingenics takes care of everything for you. Detailed assessment of the location, process planning, manufacturing infrastructures, plant acquisition, new installations, you name it. We will even supervise and monitor final processes during roll out and implementation, as you ramp-up machines and begin production. But it’s not just the technical parts in which we specialize. We always keep individual targets and priorities in mind: whether they are capacities, flexibility, product standards or automation levels. No stone is left unturned. Care to find out more about how Ingenics will take care of things for your company? Simply ask for our free information package – and our list of successfully implemented projects. Factory and production planning Logistics planning Improving production efficiency Improving office efficiency inGenics AG · Schillerstraße 1/15 · D-89077 Ulm · [email protected] · www.ingenics.com · Phone +49 731 93680-0 · Fax +49 731 93680 -30 inGenics Corporation · 530 Means Street · Suite 120 · Atlanta · GA 30318 · [email protected] · Phone +1 678 528-7042 · Fax +1 678 261-8699 Ulm · Stuttgart · Munich · Hamburg · Shanghai · Atlanta GC_Ticker_206x276_1207_RZ.indd 1 18.12.2007 11:37:43 Uhr 62633_GACC_acg:Layout 1 B U S I N E S S 8/20/08 3:59 PM Page 22 T O O L S How are you doing? Mind your own business. A Crosscultural Eyewitness Report By Anita Russwurm Part Two of Two: Communication Style Formal Germans vs. informal Americans The most obvious difference between German and American work environments is how people address each other. One does not have to spend a significant amount of time in a German or American office to notice that Germans are very formal and Americans quite informal. In the United States, it is customary to be on a first name basis with one’s coworkers or even the boss. This is unimaginable in Germany, where employees call each other by their last names. Men are referred to as “Herr Smith” (Mr. Smith), while the appropriate form of address for women is “Frau Smith” (Mrs. or Ms. Smith), regardless of the woman’s marital status. Being on a last name basis at work is done predominantly out of respect for 2 2 G E R M A N A M E R I C A N T R A D E S E P T 0 8 someone’s position within a hierarchy or his or her seniority but also to ensure distance and privacy from one another. It may come as a surprise to Americans to see Germans, who have worked together for several years, to still be on a last name basis. Yet, in German society, where there is a clear distinction between work and private life, it is nothing out of the ordinary. First names are used mainly when talking to family members, close friends or children. In addition, titles are of importance in Germany because they signal one’s academic credentials. Thus, someone with a Ph.D. should be addressed as “Herr/Frau Doktor Smith”. It should also be noted that being on a last name basis in Germany, also means using the formal you, namely “Sie”, instead of the informal “du”. When doing business with people from other countries, it may be best to ask how they would like to be addressed. Generally, Germans are aware that Americans are on a first name basis at work and most likely will not mind being called by their first names. Another important aspect of German business etiquette is the 62633_GACC_acg:Layout 1 8/20/08 3:59 PM Page 23 B U S I N E S S T O O L S Intercultural Quiz: U.S.-German Business Relations www.agcc.de by Patrick Schmidt, founder of American-German Cross-Cultural Consulting (AGCC) and author of “Understanding American and German Business Cultures” 1 Germans give you lengthy explanations, going back to the beginning of every matter because: Take this quiz and measure how much you know – or don’t know – about your cultural counterparts. For each statement, choose an answer (there may be more than one), and see the answer key at the end of the quiz to tally your score and rate your intercultural knowledge. handshake. While Americans shake hands mainly when being introduced to someone for the first time, Germans also shake hands when entering meetings or other people’s offices, for example. Shaking hands is very common in the German business environment and viewed as proper social conduct. Straightforward Germans vs. “beating around the bush” Americans One of the “typical German” traits is being direct and explicit when communicating with others. Germany is a so-called low-context society, meaning that the words convey exactly what a person wants. This is very different from the communication style of Americans. For instance, in the United States asking someone how he or she is doing is just a friendly expression with no real meaning. By asking that question, an American is not necessarily interested in finding out how the other person is really feeling; it is simply an >> 7 An American tells a German co-worker, in passing, “We should get together this week.” This means the American wants to A B C D 2 American communication tends to be concise and overly-simplified because: A they are raised to be pragmatic: the shortest distance between two points is a straight line B are inclined to be lazy when it comes to thinking C they have never admired intellectuals D they watch too many soap-operas on TV 3 When Germans communicate, they subconsciously want to be perceived as: A B C D distant and formal brilliant credible and objective methodical perfectionists 5 German persist in using family names long after Americans would use first names because Germans: 6 In a business introduction, Americans may ask you to call them by their first names because: A some last names are hard to pronounce B they’re not really serious about doing business A say, “OK, thanks. How are you?” B explain to him how hard it is to work after the fight you had with your spouse C discuss your current health problems D ask him if he/she has time to listen to a long answer A Germans have a schizophrenic relationship with co-workers B Germans can’t control their emotions, but make up afterward C Germans purposely put on a scene to throw off the Americans D Germans separate their private/emotional sphere from the public/professional sphere playful and optimistic likeable and popular ambassadors of the greatest country in the world laid-back and cool A are standoffish and arrogant B have no savoir-faire when it comes to casual or business relationships C are not casual about friendships and shy away from familiarity D draw a line between public and private spheres 8 An American calls and asks, “How are you doing?”. You should: 9 During a U.S.-German meeting, two German executives yell at each other about a fact. After the meeting, they drink a beer together in a pub. As an American you understand their behavior to mean: 4 When Americans communicate, they subconsciously want to be perceived as: A B C D invite the co-worker home for dinner. be invited to the co-worker’s home for dinner have lunch with the co-worker at the office cafeteria get to know the co-worker better 10 An American tells his colleagues their new company policy for success: “Get in there, go for the kill, and then get the hell out!” As a German you understand this as: A Americans use unconventional methods B Americans, being individualistic in nature, are not too worried about the long-term consequences of their actions C Americans are willing to ‘kill’ others for success D Americans like using colorful and emotional language to get their message across Answers: 1c 2a+c 3c 4b 5c+d 6c+d 7d 8a 9d 10b+d How well do you know Germans or Americans in terms of their behavior in business situations? A they like to hear themselves talk B they feel most people are uninformed and need the explanation C Germans unconsciously fear uncertainty and overcome this by seeking extensive information D they believe quality work begins with total comprehension C Americans believe in “egalitarianism”. D they want to be comfortable and move to an informal stage of discussion. 2 3 G E R M A N A M E R I C A N T R A D E S E P T 0 8 62633_GACC_acg:Layout 1 3:59 PM Page 24 authoritarian and confrontational compared to that of Americans. Consequently, Germans may come across as offending and threatening. Small talk at work: Less important to Germans vs. very important to Americans Small talk is a significant characteristic of the American work environment and Americans are very good at making small talk. Conversations about family or Not only is the communication style of Germans direct and explicit, but it is also much more A D V E R T I S E M E N T EUROPEAN OFFICE SUPPLIES We carry... Leitz premium products Registers & Dividers Signature Blotter Books A-4 paper, files, sheet protectors Holepunches and more... Hundreds of items in stock in our USA warehouse. Everything you need to organize your office using the traditional Ordner system. Call for our complete catalogue today. e day Sam ng i shipp GAT03 GAT03 PO Box 2728 • Amherst MA • 01004 Call Now! 800-544-4744 w w w. e m p i r e i m p o r t s . c o m T H E addition to saying hello. On the other hand, a German will never ask someone how he or she is doing, unless the German genuinely cares. Moreover, Americans have a tendency to talk around the issue and need a longer time to make a point, which again could be ascribed to their heavy use of polite expressions. Communicating with Americans requires therefore a lot of reading between the lines to understand the message, which can present quite a challenge to Germans. A U T H O R T O O L S A B O U T B U S I N E S S 8/20/08 German born Anita Russwurm has been working as a Financial Analyst in the machinery industry in the United States for three years. She specializes in conducting financial studies to quantify savings and value derived from machines and product innovations specific to mining. She is also a Junior Achievement volunteer where she has helped educate local 8th graders about the global business world. weekend experiences are common practice at the work place and, in part, are seen as an effective way to form work relationships. Not so in Germany. As previously mentioned, Germans draw a clear distinction between work and private life. As a result, they tend to be very private while at work and like to have a less personal relationship with their colleagues. The general attitude is that one does not need to be friends with someone in order to do business. In addition, it is seen in Germany that nonwork related conversations distract from the job. It should not come as a surprise then that the chattiness of Americans can be quite overwhelming for the reticent Germans. It is also interesting to note that business meetings or negotiations in American organizations rarely start without some sort of small talk. Where Germans would get right to business, Americans first spend a few minutes discussing the weather or another subject to get everyone comfortable. Furthermore, laughter and humor during business negotiations or meetings in the United States are very com- 62633_GACC_acg:Layout 1 8/20/08 3:59 PM mon. This is unlike Germany, where participants remain very quiet and serious. Besides, it is quite normal for Germans not to smile or show any other emotion when in a business environment. Because of that, Americans may find it hard at times to read their German counterparts. Self-contained Germans vs. praise-needing Americans Another major difference between Germans and Americans is their need for praise. In the American work environment, employees are regularly given praise. There is a need for receiving positive confirmation for what one does. When Americans do criticize, however, they are very keen on criticizing tactfully and without offending the other party. Usually, they start and end with something positive, e.g. “you have done a great job, BUT…” Many American organizations spend tremendous time and money training managers and supervisors on how to validate the work of their employees. This is almost non-existent in Germany. There, people not only are rarely given praise, but also feel quite uncomfortable receiving praise. Furthermore, it is not unusual to receive openly expressed criticism during a business meeting. Generally, unless they hear otherwise, Germans assume that they are performing well at work. Validation for one’s routine tasks is not required. Page 25 Multilingual Germans vs. English-only Americans Many Germans are multilingual. They are fluent in at least one foreign language, which, in general, is English, and often also speak a second foreign language. Americans, on the other hand, generally only communicate in English. Because one party has to speak in a foreign language, it is only natural that language barriers emerge. Unless a German, for instance, has lived in the United States for a long time, there is a tendency to translate directly from German into English, which can sound awkward or rude and cause confusion and/or conflict. In addition, Germans are taught British-English in school, which means that there are American terms with which they are not familiar. The result of all this is that messages may be misunderstood. To avoid misunderstandings, confusion or even conflict, it may be of benefit to confirm with the speaker that what he or she said was in fact the message he or she was trying to convey. It is important to keep in mind that someone communicating in a foreign language may just have selected the wrong words to get his or her message across. Naturally, all these characteristics mentioned above and in the previous article are generalizations. Depending on the industry and business one is in, one will find Germans who are fast decision- makers, very optimistic, etc. and Americans who are not. There should be no doubt, however, that there are many differences in the German and American work environments. Knowing about the various issues may shed more light on the complexity of cross-cultural collaboration. Yet, the impact of German and American work differences cannot be completely understood until, for example, a German is placed in a situation where he or she has to work with Americans, and vice versa. One has to go through this experience to truly comprehend all of these differences. GAT A D V E R T I S E M E N T 62633_GACC_acg:Layout 1 8/20/08 3:59 PM Page 26 8/20/08 3:59 PM Page 27 www.beaufort8.com 62633_GACC_acg:Layout 1 The Performance Architects Performance improvement is not an art form. Rather, it is simply a matter of properly directing a company’s existing strengths. The key to doing this is found in the combination of target-based strategic management with efficient processes and with meaningful management accounting and controlling systems. Using our integrated consulting approach – accompanying you from project concept phase through realization and training – we can help unlock the untapped potential within your firm and escape the confines of ”business as usual”. You can learn more about our special approach to management consulting at www.horvath-partners.com A D V E R T I S E M E N T 62633_GACC_acg:Layout 1 M E M B E R 8/28/08 7:40 AM Page 28 P R O F I L E Back to the Roots Collaboration within an organization can only succeed if employees are compatible both professionally and personally. This is where the persolog Personality Factor Model can make a difference. W ith the launch of the persolog North America Corporation, the persolog success story has come full circle. It’s a story that began in Minnesota, where Prof. John G. Geier first created the personal development concepts on which the persolog Personality Factor Model is based. Following its successful transfer to Europe and beyond, persolog is now returning to its roots. About the Personality Factor Model Human Resource Managers are constantly faced with the challenge of supporting employees as they work together. People express their personality through their behavior. Successful people, moreover, are familiar with their behavioral tendencies and know what influence those tendencies have on others. As a result, they are capable of adapting to the situation at hand. Thus, the secret to success is being aware of one’s own personality – and the persolog Personality Factor Model helps people know themselves. Eberhard Jung Persolog CEO 2 8 G E R M A N A M E R I C A N T R A D E S E P T 0 8 The model identifies an individual’s personality based on four behavioral types – dominant (D), influencing (I), steady (S), and cautious (C) – but does so without reducing complex personalities to stereotypes. Instead, it generates a personality profile by taking into account the strengths and weaknesses each individual has. The analysis includes not only interpersonal and intrapersonal factors, but social aspects as well. The ultimate aim is to improve a person’s ability to understand and accept him- or herself and to interact well with others. Not only does the individual benefit, so does the entire organization. north america Persolog is a global provider of state-of-the-art training tools. Train to use the Personality Factor Model and an EIQ recruiting tool in order to increase the effectiveness both in own personal activities and within an organization. Areas of application include: • Personality development • Management • Coaching • Team building • Communication • Recruiting persolog is also available directly as personal and organizational consultants. 62633_GACC_acg:Layout 1 8/20/08 3:59 PM Page 29 M E M B E R P R O F I L E The secret “ to success is being Originally called the DISC approach, the model was developed by Prof. John G. Geier at the University of Minnesota. He and Prof. Dorothy Downey spent the next 40 years jointly researching and developing the model, testing it on the basis of the latest scientific findings. Since DISC is now applied to a range of products, the model is now trade- Stuttgart and Heidelberg. The company’s mission is to help organizations further develop themselves by focusing on the individual personality traits that influence employee potential. Once they encountered them, managers at persolog GmbH were immediately won over by Prof. Geier’s concepts, thanks to their ease of use and enormous benefit to both individuals and organizations. Unsurprisingly, the innovative personal development tool from the United States also met with great success on the German market. aware of one’s own personality. Professor John G. Geier marked as the persolog Personality Factor Model, and since 2004, persolog has been its exclusive licensee. persolog A Great Concept Goes Global Persolog GmbH is a midsized company with headquarters in Remchingen, Germany, located in the idyllic landscape nestled between the Black Forest, ” Persolog has continued to expand beyond Germany, finding an audience in other European nations, as well as Asia and Latin America. Now, Eberhard Jung, president and CEO of persolog North America has brought the company’s products back home to the United States. The detour was worth it, since in the many intervening years the joint research carried out by Prof. Geier, his associate Prof. Dorothy Downey and persolog staff has taken the model to new levels of quality and effectiveness. As a result, it continues to win over numerous customers, both in academia and business. Professor Dorothy Downey The target group includes trainers and coaches, both corporate employees and freelance consultants, HR and human capital managers and executives interested in ongoing personal development. Additionally, the persolog academy certifies trainers in use of the persolog Personality Factor Model. GAT persolog north america corp. 75 Broad Street, 21st Floor New York, NY 10004 United States Toll Free: +1 866 622 6501 email: [email protected] www.persolog-na.com www.persolog-na.com 2 9 G E R M A N A M E R I C A N T R A D E S E P T 0 8 62633_GACC_acg:Layout 1 F R O M T H E 8/20/08 3:59 PM Page 30 R E G I O N S 7/24 Luncheon with Dr. Beckmann, Honorary Consul of the Federal Republic of Germany GACC SOUTH’S FIFTH ANNUAL GERMAN BIERFEST 8/23 The GACC South’s Fifth Annual German Bierfest drew 4,000 Atlantans to sample 30 different German beers this August in Woodruff Park, the Bierfest’s new downtown location. Fest-goers enjoyed music 7/14 Solar Symposium 8/5 Luncheon with William Drozdiak, ACG featuring hits from the US and Germany. Local vendors provided döner kebobs, German sausages and American food. Guests were treated San Francisco, CA to everything from time-tested German favorites to brews that most had never heard of before. Fortunately there was plenty to go around and all guests were able to sample enough Löwenbräu, Dinkel Acker and Spaten to be satisfied until next year’s German Bierfest. GACC Highlights July / August 2008 A D V E R T I S E M E N T >ĞĂĚŝŶŐŵĂŶĂŐĞŵĞŶƚĐŽŶƐƵůƟŶŐĮƌŵǁŝƚŚϯϬLJĞĂƌƐĞdžƉĞƌŝĞĞŶĐĞĨŽĐƵƐŝŶŐŽŶ >ĞĂĚŝŶŐŵĂŶĂŐĞŵĞŶƚĐŽŶƐƵůƟŶŐĮƌŵǁŝƚŚϯϬLJĞĂƌƐĞdžƉĞƌŝĞŶĐĞĨŽĐƵƐŝŶŐŽŶ 'ĞƌŵĂŶďƵƐŝŶĞƐƐŝŶƚĞƌĞƐƚƐŝŶEŽƌƚŚĂŶĚ^ŽƵƚŚŵĞƌŝĐĂ͘ 'ĞƌŵĂŶďƵƐŝŶĞƐƐŝŶ ƚĞƌĞƐƚƐŝŶ ŶEŽƌƚŚĂŶĚ^ŽƵƚŚŵĞƌŝĐĂ͘ JRB&ŽŵƉĂŶ ŽŵƉĂŶLJƐƵƉƉŽƌƚƐĞƌǀŝĐĞƐ͗ LJƐƵƉƉŽƌƚƐĞƌǀŝŝĐĞƐ͗ ͻZĞƚĂŝŶĞĚdž ͻZĞƚĂŝŶĞĚdžĞĐƵƟǀĞ^ĞĂƌĐŚ Ă ĞĐƵƟǀĞ^ĞĂƌĐŚ ͻŽŵƉĞŶƐĂƟŽŶŽŶƐƵůƟŶŐ ͻŽŵ ŵƉĞŶƐĂƟŽŶ ŽŶƐƵůƟŶŐ ͻŽĂƌĚŽĨŝƌĞĐƚŽƌƐ ͻŽĂ ĂƌĚŽĨŝƌĞĐƚŽƌƐ Boston Boston ϳϴϭ͘ϮϮϵ͘ϱϴϬϰ ŚŝĐĂŐŽ ŚŝĐĂŐŽ ϲϯϬ͘ϮϬϯ͘ϮϭϮϬ Miami ϱ ϱϲϭ͘ϵϱϱ͘ϬϬϭϮ 62633_GACC_acg:Layout 1 8/20/08 3:59 PM Page 31 F R O M T H E R E G I O N S 7/9 Trainee Fraternity Stammtisch Minneapolis, MN 7/23 Ableton Seminar 7/25 Annual Reception at GermanFest Milwaukee, WI New York, NY Chicago, IL 7/16 YEC Monthly Stammtisch 7/29 Lake Michigan Harbor Cruise 7/25 Charity Concert 8/20 YEC Monthly Stammtisch 7/31 YEC Social Mixer Atlanta, GA 7/10 Business Seminar 8/19 Olympic Social Mixer with The Mulling Corporation 7/22 New Member Reception sponsored by Hoffmann & Krippner 8/28 “A Taste of Germany” Pfifferling Gourmet Dinner 3 1 G E R M A N A M E R I C A N T R A D E S E P T 0 8 62633_GACC_acg:Layout 1 8/25/08 2:23 PM German American Trade is published monthly except bimonthly in January and July by the German American Chamber of Commerce Inc., 75 Broad Street, 21st Floor, New York, NY 10004. G E R M A N Unsolicited manuscripts cannot be returned unless accompanied by a properly addressed envelope bearing sufficient postage. Editor reserves the right to edit letters to be reprinted. Editor and publisher cannot accept any liability for the accuracy or completeness of any material published. Contributed articles do not necessarily reflect the Chamber’s position. If you have any comments regarding articles in this magazine, please call 212-956-1770. One Year Subscription: US$ 50 (Euro 50,-) Single copy: US$ 5 U.S. postmaster send address changes to: German American Trade, 75 Broad Street, 21 Fl., New York, NY 10004. © Copyright 2008 German American Trade GAT Editorial Team I C A N Philadelphia German American Chamber of Commerce of the Southern United States, Inc. 530 Means Street, Suite 120 Atlanta, GA 30318 T 404-586-6800 F 404-586-6820 [email protected] • www.gaccsouth.com German American Chamber of Commerce, Inc. Four Penn Center, Suite 200 1600 John F. Kennedy Blvd Philadelphia, PA 19103-2808 T 215-665-1585 F 215-665-0375 [email protected] www.gaccphiladelphia.com Editor [email protected] Houston Barbara Afanassiev GACC NY, Philadelphia Branch [email protected] German American Chamber of Commerce of the Southern United States, Inc. Texas Office 1900 West Loop S., Suite 880 Houston, TX 77027 T 713-629-8787 F 713-629-8799 [email protected] • www.gacctexas.com Stefanie Jehlitschka GACC South [email protected] Anja Nemitz GACC NY, California Branch [email protected] Janka Pieper GACC Midwest [email protected] Julia Zimmermann GACC South, Texas Office [email protected] New York Design and Production German American Chamber of Commerce, Inc. 75 Broad Street, 21st Floor New York, NY 10004 T 212-974-8830 F 212-974-8867 [email protected] • www.gaccny.com Editor & Advertising Coordinator: Nicola Michels • [email protected] T 212-956-1770 F 212-974-8867 328 Commerce Street Hawthorne, NY 10532 T 914-741-0445 F 206-203-3640 [email protected] www.thinkersdesign.com 3 2 S E P T R Atlanta German American Chamber of Commerce of the Midwest, Inc. 401 N. Michigan Avenue, #3330 Chicago, IL 60611-4212 T 312-644-2662 F 312-644-0738 [email protected] • www.gaccom.org Publication date of this issue: Sept 2008 T R A D E E Chicago Office of publication: New York A M E R I C A N M THE MAGAZINE OF THE GERMAN AMERICAN CHAMBERS OF COMMERCE Application to mail periodicals postage rates is pending at New York, NY and additional mailing offices. G E R M A N A TRADE Reproduction in whole or in part of any article is prohibited without permission. Nicola Michels GACC NY Page 32 0 8 San Francisco German American Chamber of Commerce Inc. California Branch 201 California Street, Suite 450 San Francisco, CA 94111 T 415-248-1240 F 415-627-9169 [email protected] www.gaccsanfrancisco.com Washington, DC AFFILIATED ORGANIZATION Representative of German Industry and Trade 1776 I Street NW, Suite 1000 Washington DC 20006 T 202-659-4777 F 202-659-4779 [email protected] • www.rgit-usa.com 62633_GACC_acg:Layout 1 8/25/08 2:23 PM EVENT CALENDAR from September 30 - October 11, 2008 Page 33 Sep. 4 Sep. 11 Sep. 12 Young Professional Networking Houston, TX IMTS Reception Chicago, IL 2016 Chicago Olympics Breakfast Chicago, IL Held by GACC South www.gacctexas.com Held by GACCoM www.gaccom.org Held by GACCoM www.gaccom.org Sep. 16 Sep. 16 Sep. 17 Sep. 18 Conference: “Solar Energy Boom North America” Berlin, Germany “After Hours” Business Networking Atlanta, GA YEC Monthly Stammtisch at Überstein Chicago, IL Breakfast Meeting: Economic Outlook - Panel Discussion New York, NY Held by GACC South www.gacctexas.com Held by GACC South www.gaccsouth.com Held by GACCoM www.gaccom.org Held by GACC NY www.gaccny.com Sep. 19 Sep. 19 Sep. 23 Sep. 24 Monthly Golf Outing Atlanta, GA Biergartenfest Morrison, CO Cross Cultural YEC Seminar & Networking Reception New York, NY Held by GACC South www.gaccsouth.com Held by GACCoM www.gacc-co.org Business Dinner: “Myth and Reality in the Oil & Gas Industry” Houston, TX Held by GACC South www.gacctexas.com Held by GACC NY www.gaccny.com Sep. 25 Sep. 27 Sep. 29 Sep. 29 Business Luncheon with Deutsche Bank: “Green Investment” Houston, TX 13th Annual Gala & 30th Anniversary Chicago, IL “Towards Sustainable Consumption - Is It Feasible or Just an Illusion?” Discussion Chicago, IL “Filling the Manufacturing Pipeline: Building the Next Generation of Skilled Workers” Conference Chicago, IL Held by GACC South www.gacctexas.com Held by GACCoM www.gaccom.org Held by GACCoM www.gaccom.org Held by GACCoM www.gaccom.org Sep. 30 Sep. 30 Oct. 1-3 Oct. 6-11 Seminar Mergers & Acquisitions with Synnecta New York, NY Wine Tasting Philadelphia, PA Business Delegation from Lower Saxony San Francisco, CA Portland, OR Business Delegation from Saxony San Francisco, CA Reno, NV Portland, OR Held by GACC SF www.gaccsanfrancisco.com Held by GACC SF www.gaccsanfrancisco.com Held by GACC NY www.gaccny.com Held by GACC PHL www.gaccphiladelphia.com For all GACC Events www.ahk-usa.de 3 3 G E R M A N A M E R I C A N T R A D E S E P T 0 8 62633_GACC_acg:Layout 1 B O A R D 8/25/08 2:24 PM Page 34 T A L K US Changes to the Visa Waiver Program How the Implementation of the Electronic System for Travel Authorization (ESTA) Program affects International Business Travelers GAT: You have been a director on the board of the GACC Atlanta for one year. How do you see the role of our chamber and how can our members benefit? SIMMONS: Based on the size of the Chamber and the standing it enjoys in our region, it serves as a critical voice to support changes in laws and their implementation which support its member companies. ABOUT ARNALL G O L D E N G R E G O RY L L P Arnall Golden Gregory LLP is an Atlanta law firm with 150 attorneys that serves the business needs of growing public and private companies. 3 4 G E R M A N A M E R I C A N T R A D E S E P T 0 8 I R E D M E M B [email protected] A O Our national AILA CBP Liaison Committee is currently working with CBP to develop the best implementation system possible. Teri A. Simmons Partner, Director, International and Immigration Practice Groups at Arnall Golden Gregory (404) 873-8612 R The implementation of the program will cost international carriers millions, and VWP travelers’ time and money, including the cost to obtain a travel authorization and/or the cost and burden to obtain a visa if a travel authorization is denied. US embassies processing times may also be affected for all visa applicants. B SIMMONS: The DHS/CBP is publishing a new interim final rule to establish a pre-registration requirement for VWP travelers with an effective date no later than January 12, 2009. The rule will implement ESTA requirements for foreign nationals who wish to enter the US under the VWP. Once ESTA is mandatory, all VWP travelers must either obtain travel authorization in advance of travel under ESTA or obtain a visa prior to traveling to the US. VWP travelers will pro- N F GAT: How will the Department of Homeland Security / Customs & Border Protection implement changes to the Visa Waiver Program (VWP)? vide the same information to CBP electronically before departing for the US as they currently provide on the Form I-94 W, i.e. name, birth date, passport information, flight and US address. CBP is working with airlines on the development and implementation of messaging capabilities for passenger data transmissions that will enable DHS to provide the carriers with messages pertaining to a passenger’s boarding status. Each travel authorization will be valid for a period of no more than two years. By automating the I-94W process and establishing a system to provide VWP traveler data in advance of travel, CBP will be able to determine the eligibility to travel to the US and whether such travel poses a law enforcement or security risk. The goal of the program is to increase security and reduce traveler delays upon arrival in the US. O Teri Simmons is a Partner with Arnall Golden Gregory. She directs AGG’s International Practice Group which specializes in working with German owned companies and individuals in connection with Corporate, Employment, Real Estate, Litigation, Intellectual Property and Immigration matters. She is a former Chair of the American Immigration Lawyers Association, where she has served on its Board and on its national Customs & Border Protection and Investor Visa Liaison Committees. GACC asked her to share her perspective on the impact of the changes to the Visa Waiver Program on International Business Travel. 62633_GACC_acg:Layout 1 8/20/08 4:00 PM Page 35 OFFICES THROUGHOUT THE UNITED STATES, CANADA AND 35 MORE COUNTRIES 100 Park Avenue, 24th Floor New York, New York 10017 212.758.3131 www.cresapartners.com 62633_GACC_acg:Layout 1 8/25/08 2:32 PM Page 36 Two international hubs in the heart of Europe. Perfectly planned terminals to ease your connections. Where convenience and comfort aren’t lost in translation. All for this one moment. Make a virtual connection at lufthansa.com/moments. Log on today for your chance to win a First Class trip to Europe.* *See lufthansa.com/moments for complete terms and conditions. SM There’s no better way to fly.
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