1 - Automotive Fleet

Transcription

2015 MEDIA KIT &
PLANNING GUIDE
WORLD’S LARGEST FLEET PUBLISHER
BOBIT BUSINESS MEDIA
3520 Challenger Street
Torrance, CA 90503
phone: 310-533-2518
fax: 310-533-2503
www.fleet-central.com
www.bobitbusinessmedia.com
1
DEFINING THE TIER SEGMENTS FOR THE MARKETERS’ STRATEGIC FOCUS
Title
Market Reach
Number of Vehicles2
Demographics2
Circulation:
21,249
1
e-newsletter: 19,3651
Visits: 86,5291
Serving all fleets in all segments
operating 15+ vehicles. Since 1961,
considered the “Bible” for this
medium- to large-size fleet market.
Cars
Trucks
Total
2,588,330
3,813,390
6,401,720
Cars
Trucks
Total
60,722
381,503
442,225
Cars
Trucks
Total
728,500
1,950,000
2,678,500
Designed exclusively for all large
(200+) commercial fleets.
Circulation includes professional
fleet managers and executive
corporate management.
Cars
Trucks
Total
1,493,304
4,032,310
5,525,614
Providing cutting edge
information to government fleet
decision-makers at the federal,
state and local levels throughout
the U.S. market.
Page views: 247,4911
Circulation:
40,000
1
Visits: 12,1634
Page views: 22,6464
Circulation:
16,000
1
Visits: 4,4524
Page views: 11,0404
Covers universe of 10-50 vehicle
fleets in the commercial sector.
Predominantly sold, serviced, and
financed by factory dealers and
regional independent lessors.
Circulation:
28,843
1
Visits: 46,1451
Check fleet-central.com for related Web site, content, and newsletters. Fleet Group of Bobit
Business Media also includes F&I and Showroom and Auto Rental News. Shows and Conferences include Car Rental Show, Auto Rental Summit, Conference of Automotive Remarketing,
Industry Summit, Government Fleet Expo, Green Fleet Conference, Fleet Safety Conference
and Global Fleet Management Conference..
2
Title
Market Reach
Number of Vehicles2
Demographics2
Circulation:
47,037
1
Visits: 51,8741
Cars
Trucks
Total
444,670
1,066,166
1,510,836
Serving the needs of light- and
medium-duty truck, van and SUV
fleet managers in commercial,
delivery, service, vocational, utility,
telecom, and public sector fleets.
Cars
Trucks
Total
925,411
726,347
1,651,758
Reaches the $21 billion car, truck
and van rental industry in the U.S.
comprised of nearly 1.8 million cars
and trucks in rental use today.
14,270,174
3,704,171
17,974,345
Reaches fleet owners, managers
and executives that operate more
than 14 million light-, medium- and
heavy-duty trucks, tractors and
vans, and more than 3.7 million
trailers.
Circulation:
9,000
1
Visits: 33,3541
Page views: 73,0191
Circulation:
115,087
1
Visits: 220,2541
Pageviews: 375,5431
Trucks:
Trailers:
Total
1
Source: June 2014 BPA Publisher’s Statement
Source: Bobit Research Department
“Trucks” include trucks, vans and SUVs
3
Source: Google Analytics
4
Publisher’s own data
2
3
DEFINING THE TIER SEGMENTS FOR THE MARKETERS’ STRATEGIC FOCUS
Title
Market Reach
Demographics2
Circulation:
11,500
4
e-newsletter: 8,176 4
Visits: 36,5174
Serves the luxury ground
transportation industry, including
chauffeured transportation and
charter & tour bus industries.
Page views: 88,3014
Circulation:
28,200
1
Visits: 74,8391
Circulation:
24,700
1
Visits: 47,3634
Page views: 84,4804
Circulation:
46,231
1
Visits: 455,1191
4
Serves the field of pupil
transportation - to public and
private schools; contractor
companies; government agency;
Head Start agency; associations;
consulting firm; manufacturer/supplier, and school bus distributors.
Serves the fields of public bus
systems, private/specialty/tour
& charter bus companies, public
mulit-modal systems, passenger
rail transit, local, regional, state,
provincial, and federal government;
consultants, engineers, and
architects, related to the industry,
and manufacturers or suppliers of
urban transportation equipment.
Serving the law enforcement
community, including Municipal,
County, State, Federal, Private/
Security, Academy/School/Training
Center, Police Equipment Manufacturer/Dealer and Corrections.
FleetGroup
BRAND MAP
EVENTS
ONLINE
No marketing approach is
complete without an online
presence. Our family of fleet
websites and enewsletters gives
our fleet industry partners an
opportunity to get their marketing
message in front of over 100,000
fleet industry decision makers.
We produce five national events dedicated to
meeting the needs of commercial, public sector,
and rental fleet operators. Each year we put
thousands of fleet buyers in touch with leading fleet
industry vendors with our conferences including
Green Fleet, GFX, CAR, Fleet Safety Conference,
Car Rental Show, Auto Rental Summit, and
Global Fleet Management Conference.
DIGITAL
EDITIONS
MAGAZINE
Our 7 dedicated
fleet magazines are
designed to cover the
entire fleet spectrum from
cars to light, medium and
heavy duty trucks, from
commercial fleets to public
sector and rental fleets,
and from fleets of 5 units
up to fleets of 50,000 units.
We digitize and distribute
every issue, ensuring
extended reach of your
advertising. The digital
version can be linked to
your website, and you can
insert additional pages
in the digital version for
custom distribution.
EMAIL
MARKETING
ONLINE
LEARNING
We’ve developed a highly
targeted, segmented, and
engaged list of potential
buyers for your products.
Use our email design and
deployment services to
push your message out.
We can develop creative,
optimize your creative, or
simply deploy your creative
to our finely honed list.
Avail yourself of our turnkey
webinar services. We can
handle an online training
program from concept to
completion, or we can do
any component you need
our assistance with. Talk
to us about the topics our
users are most interested
in and how to turn that
interest into genuine leads
for your company.
FLEET-CENTRAL
E-NEWSLETTER
We publish multiple
e-newsletters to push out the latest
news, ensuring traffic to your ad
on our website and coverage of
topics important to you.
The hub of all that is fleet, whether managing
a large or small fleet, government or truck
fleet, you’ll find the audience you’re targeting
at one of our fleet sites, which include
Government-Fleet.com, Automotive-Fleet.
com, WorkTruckOnline.com, FleetFinancials.
com, BusinessDriver.com. AutoRentalNews.
com, Business-Fleet.com, and TruckingInfo.com
VISIT US AT: www.fleet-central.com
5
PUBLISHER’S LETTER
BOBIT BUSINESS MEDIA has served the
fleet market for over 50 years. Beginning
with Automotive Fleet in 1961, Bobit’s Auto
Group has grown to eight fleet magazines,
five conferences and tradeshows, nine
fleet industry web sites, and seven e-mail
newsletters. We cover the fleet market
from top to bottom — whether you are
targeting commercial or government
fleets; fleet managers, fleet drivers, or senior
financial executives; fleets of 10 vehicles or
fleets of 10,000 vehicles.
Sherb Brown
Vice-President of
Bobit Business Media
& Group Publisher,
Fleet Group
OUR PEOPLE
Our editors and publishers collectively have
more than 100 years of fleet publishing
experience. They have the insight,
knowledge, experience, and industry
contacts to identify and report market
trends. They also serve on many industry
association boards and are frequently
called on to speak at industry events. They
are devoted to producing magazines,
tradeshows, and web sites that deliver highquality content for the entire fleet market.
OUR MAGAZINES
Our six fleet magazines cover the entire
spectrum of the fleet market. We reach
more than 250,000 fleet industry decisionmakers every month with Automotive
Fleet, Business Fleet, Fleet Financials, Government Fleet, Work Truck, and Heavy Duty
Trucking. Our magazines have won countless awards for groundbreaking editorial
and graphic design.
OUR EVENTS
Our events department has worked for
more than a decade to build the highest
quality conferences and expositions for
the fleet market. CAR, The Conference of
Automotive Remarketing, is the largest
Sincerely,
Sherb Brown
Vice-President of Bobit Business Media
& Group Publisher, Fleet Group
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annual gathering of fleet and remarketing
professionals from across North America.
GFX, The Government Fleet Expo &
Conference is the largest national show
designed for federal, state, and local
fleet decision-makers. The Green Fleet
Conference is designed to deliver cutting
edge information to fleet decision-makers
on alternative fuels and environmental
responsibility. Fleet Safety Conference
brings together top fleet industry safety
experts. The Global Fleet Management
Conference is our newest conference.
OUR WEB SITES
fleet-central.com, which includes web sites
for Automotive Fleet, Business Fleet, Fleet
Financials, Government Fleet, Work Truck,
Auto Rental News, and Green Fleet is the
fleet industry’s most popular portal for
current events and information. Our Webdedicated editorial staff spends hours each
day searching for, developing, and posting
current fleet and automotive industry news
and analysis on fleet-central.com. Each
month, there are over 150,000 user sessions
on fleet-central.com.
OUR E-NEWSLETTERS
Our seven e-newsletters are delivered via
e-mail each week to more than 70,000 fleet
industry decision-makers. Our newsletters
provide current events and late-breaking
news to the desktops of the market leaders.
Our readers and our marketers have
come to trust us to provide them with
the highest quality print, electronic, and
interactive media. We pride ourselves on
providing the most effective integrated
marketing solutions to the fleet industry’s
suppliers and vendors. We look forward
to working with you on all your fleet
marketing needs.
PUBLICATIONS
Automotive Fleet
Fleet Financials
Business Fleet
Work Truck
Government Fleet
Heavy Duty Trucking
Auto Rental News
TRADE SHOWS AND CONFERENCES
Conference of Automotive Remarketing
www.carconference.com
International Car Rental Show
www.carrentalshow.com
Government Fleet Expo & Conference
www.governmentfleetexpo.com
Global Fleet Management Conference
www.globalfleetconference.com
Fleet Safety Conference
www.fleetsafetyconference.com
Auto Rental Summit
www.autorentalsummit.com
Green Fleet Conference
www.greenfleetconference.com
WEB SITES
www.fleet-central.com
www.automotive-fleet.com
www.businessfleet.com
www.fleetfinancials.com
www.government-fleet.com
www.vehicleremarket.com
www.worktruckonline.com
www.greenfleetmagazine.com
www.autorentalnews.com
www.truckinginfo.com
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Serving all fleets in all segments operating 15+
vehicles. Since 1961, considered the “Bible” for this
medium- to large-size fleet market.
Census of the U.S. Commercial & Local Fleet Market
1000+
232,394 Cars + 853,556 Trucks
244 Fleets
= 1,085,950 Total Vehicles
500-999
246,842 Cars + 616,241 Trucks
1,642 Fleets
= 863,083 Total Vehicles
100-499
131,400 Cars + 497,200 Trucks
4,625 Fleets
15-99
77,900 Cars + 169,400 Trucks
12,316 Fleets
Total Commercial Fleets
688,536 Cars + 2,136,397 Trucks
18,827 Fleets
5-14 (Non-Fleet)
979,600 Cars + 2,130,400 Trucks
412,000 Fleets
TOTAL COMMERCIAL & NON-FLEETS
1,668,136 Cars + 4,266,797 Trucks
Vehicles
449,654 Fleets
= 5,934,933 Total
Source: Bobit Fleet Group Research Department 2014
(Includes corporate and utility fleets only.
“Trucks” include trucks, vans, and SUVs.)
MAGAZINE PROFILE
CIRCULATION
15,000
Editorial Focus: To report, analyze, and interpret
fleet industry information, news, market research
and data, developments, resources, trends, and
applications relating to fleet management including vehicle leasing, purchasing, remarketing, maintenance, funding, operations, costing,
and utilization. Automotive Fleet is dedicated to
fostering and supporting fleet management professionalism through cost-efficiency, productivity,
and resource allocation in all aspects of vehicle
and asset management.
12,000
Automotive Fleet Subscribers: Those who administer and manage fleets of cars, vans, and trucks
— within private and public sector entities. Fleet
managers’ responsibilities include fleet financing, oversight, maintenance, tracking, and repair.
Some companies outsource to other companies
that specifically provide fleet management and
leasing solutions.
2
AVERAGE FLEET SIZE: 265 vehicles
VOCATION
DISTRIBUTION: 14 times per year
9,000
6,000
3,000
0
CIRCULATION
14,593 2,722
Commercial Government
805
Utility
Fleet
Management
146 1,849
Rental
Others Allied
to the Field
(Vehicle manufacturing/financial,
Vehicle dealer, Remarketer, Auto
industry supplier)
TOTAL 21,249
1
1
Visits: 86,529
Page views: 247,497
1
1
1
2
3
8
1,134
June 2014 Brand Report Publisher’s Statement
Pubisher’s own data
Source: Google Analytics
2015 EDITORIAL CALENDAR
EDITORIAL FOCUS
January
SPECIAL REPORT:
50 Fleet Industry Trends
What May Happen in the Next 5
Years
• New-Vehicle Purchasing
• Fleet Maintenance
• License & Title
• Fleet Taxation
• Remarketing
11/28/14
12/3/14
Best-in-Class Productivity
Initiatives
12/31/14
1/7/15
February
March
Maintenance Management
• Annual Fleet Maintenance Cost Survey
AD CLOSE/
MATERIAL DUE
ISSUE
EDITORIAL FOCUS
Fact Book
Annual Buyers’ Guide
5/19/15
5/22/15
July
2016 Buying Inclinations
• Forecast of 2016 Commercial Fleet
Buying Intentions
6/2/15
6/5/15
August
Accident Management
• Annual Accident Management Survey
• 2015 Fleet Manager of the Year Finalists
7/2/15
7/8/15
September
Remarketing Strategies
• Forecast of Fleet Remarketing
Market - 2015-2016
Bonus Distribution:
AALA, AFLA, NAAA
8/5/15
8/10/15
October
Fleet Manager Recognition
• 2015 Professional Fleet Manager
Award Winner
• Fleet Hall of Fame Inductees
• 2015-Model Order-to-Delivery Survey
9/2/15
9/8/15
November
Operating Costs
• Annual Operating Cost Survey
• AFLA Post Event Coverage
10/5/15
10/8/15
December
Car and Truck of the Year
• 2015-Fleet Car and Truck of the Year
Award Winners
• Top 100 Truck Fleets
11/2/15
11/5/15
1/30/15
2/4/15
AUTOMOTIVE FLEET
AD CLOSE/
MATERIAL DUE
ISSUE
Bonus Distribution: CAR 2015
Bonus
14th Issue
Fleet 500
• Top 300 Commercial Fleets
3/31/15
4/3/15
April
NAFA FMI Issue
• Special Research Report:
Industy Report Card
Bonus Distribution: NAFA I&E
3/5/15
3/10/15
2015 4-COLOR AD RATES (PRINT)
May
June
Fuel Management
• Annual Fuel Management Survey
Fleet Safety Programs
• Advanced Fleet Planning Guide:
2016 Model Coverage
4/2/15
4/7/15
5/1/15
5/6/15
1 page
12x rate
6x rate
1x rate
$9,900
$10,380
$10,850
1/2 page isl.
$7,070
$7,420
$7,720
1/2 page hor.
$6,540
$6,780
$7,120
1/3 page
$5,140
$5,380
$5,620
1/4 page
$4,390
$4,440
$4,680
Automotive-Fleet.com
With daily news and feature updates from all faces of the fleet industry, www.automotive-fleet.com, is your comprehensive site for the
most recent happenings in the market. Packed with useful statistics, fleet incentives, a fuel cost calculator, a directory of key fleet suppliers,
industry calendar, executive vehicle showroom, in-depth vehicle specifications, and how-to articles, www.automotive-fleet.com is an
essential tool for anyone allied to the fleet industry.
For a full list of online advertising opportunities and rates, go to http://mediakit.automotive-fleet.com/
9
CONFERENCE OF AUTOMOTIVE REMARKETING
Conference of
AUTOMOTIVE REMARKETING
March 18-19, 2015
Caesars Palace, Las Vegas
Learn, Share and Network!
Attending the Conference of Automotive Remarketing (CAR) is
mandatory for anyone and everyone in the auction industry. CAR is
where remarketing is defined and connections are made. Solidify your
relationships face-to-face and fuel your business for the coming year.
CAR focuses on the current and future state of vehicle remarketing
in the U.S. and Canada. It is the only remarketing event that covers the
full spectrum of information and technology for the remarketing
industry. CAR attracts over 500 remarketing professionals from
auctions, banks, manufacturers, technology providers and many more.
CAR brings the industry together to discuss today’s relevant topics:
• Processes. Streamlining and refining the used-car sales process.
• Technology. The latest products revolutionizing the industry.
• Benchmarking. Determining the right data to use.
• People. Connecting personally with customers to “take the pulse of
the marketplace” remains critical to understanding it.
WHO SHOULD EXHIBIT AT THE CONFERENCE OF
AUTOMOTIVE REMARKETING??
If your company is involved in any of the following areas, then the
Conference of Automotive Remarketing is the one event where you
need to exhibit!
• Auctions
• Auction Networks
• Banks
• Body Shop Equipment Manufacturers
• Car Rental Companies
• Captive Acceptance Companies
• Commercial Leasing Companies
• Fleet Resale Dealers
• Insurance Companies
• Independent Used Car Dealers
• Manufacturer Certified Used Car Programs
• Non-Prime Finance Companies
• New Car & Truck Dealers
• On-Line Buying Services
• Residual Value Underwriters
• Recon & Appearance Marketers
• Remarketing Technology Vendors
• Sub-Prime Automotive Lenders
• Suppliers of Automotive Products
• Systems and Software Companies
• Used Car Guide Book Companies
• Vehicle Transportation Companies
18
18
Exhibit and Sponsorship Sales —
Joni Owens (310) 533-2530
[email protected]
VISIT US AT: CarConference.com
(800) 576-8788
CAR RENTAL SHOW
April 13-14, 2015
Bally’s Las Vegas
The International Car Rental Show has established itself as the
global marketplace for the auto rental industry. The conference
content is specifically developed to address the latest issues
impacting the global automotive rental market. Attendees from
independent and franchised auto rental operations from around
the world are represented. If there is one industry event you will
attend, make it International Car Rental Show.
WHO SHOULD EXHIBIT AT THE INTERNATIONAL
CAR RENTAL SHOW?
• Affiliate Systems
• Franchise Systems
• Consultants
• Collection/Credit Mgmt.
• Auto Auctions
• Insurance and Risk Mgmt.
• Disability Rental Services
• Truck Equipment
• Car & Truck Manufacturers
• Towing Equipment
• Driver Record Verification
• System Software
• Bus Manufacturers
• Security Systems
• Financing
• Reservation Systems
• Car Wash Suppliers
• Replacement Rentals
• Fleet Dealers
• Navigation Systems
• Cellular Phone Services
• Independent Operators
INTERNATIONAL CAR RENTAL SHOW
INTERNATIONAL
WHAT THEY SAID
“This is a great show where we see many of our
customers in one location, learn about their needs for the
next year and start the 2015 sales process.”
— George Irving, Toyota Motor Sales, USA, Inc
“The BEST show ever! Great attendance and serious
people. I will definitely continue to exhibit. It was a
fantastic opportunity to interact with manufacturers, and
that is impossible at other events.”
— Mark Eckhaus, Eckhaus Fleet Management
2014 EXHIBITOR SURVEY STATS:
81% 64% 81%
count on
the show to
obtain new
business
said it’s a
cost-effective
opportunity
of exhibitors feel
that Car Rental
Show was a great
opportunity to
display their
company’s
products/services
ATTENDEE TITLES INCLUDE:
• CEO/President
• COO
• Director Customer Service
• Director Mobile Applications
• Executive Vice President
• Fleet Manager
• General Manager
• Marketing Manager
• Owner-Manager
• Sales Manager
• Senior Partner
• Vice President
In conjunction with
Exhibit and sponsorship sales —
Joni Owens (310) 533-2530
[email protected]
Brought to you by
VISIT US AT: CarRentalShow.com
(800) 576-8788
19
GOVERNMENT FLEET EXPO & CONFERENCE
GOVERNMENT
FLEET
Expo & Conference
June 8-11, 2015
Colorado Convention Center, Hall F
Denver, CO
The Public Fleet Manager’s Conference
WHAT THEY SAID
“This was Steelweld’s first time exhibiting
with GFX and the experience was very
postive based on how smoothly the show
was run, as well as the amount of quality
leads that were generated. We’ll definitely
be back!”
— Paulette Spagnuolo, Marketing Manager,
Steelweld Equipment Company,
St. Claire, MO
GOVERNMENT FLEET EXPO & CONFERENCE is the only national
conference designed solely for public-sector fleet management
professionals at the municipal, county, state and federal levels.
This unique conference and exposition is rapidly growing! Fleet
attendance in 2014 was 30% higher compared to 2013. See for yourself
what’s getting everyone’s attention and be a part of GFX 2015.
WHO SHOULD EXHIBIT AT GFX?
• Vehicle Manufacturers
• Cars
• Light- and Medium-Duty Trucks
• Alternative/Green/Electric Vehicles
• Equipment Manufacturers
• Grounds Maintenance
• Street Sweepers
• Construction Equipment
• Maintenance Equipment
• Vehicle Lifts
• Fleet Management and
Motorpool Software
• Green Fleet/Alternative Fuels
• Fuel Management/Cards
• GPS/Telematics Providers
• Maintenance Shop Suppliers
20
• Truck Equipment Suppliers
• Fleet Consultants
• Remarketers and Auto Auctions
• Leasing and Finance Companies
• Accident and Risk Mgmt.
• Navigation Systems
• Safety and Driver Training
To learn more about our unique exhibit
and sponsorship opportunities, please
contact your sales representative.
“GFX was a great place for us to introduce
our new product. The response was
better than we had even dreamed. We
made tons of contacts and Salmon River
Innovations looks forward to being one of
the leaders in fuel saving technology for
our government fleets.”
— Dennis Russell Grieve, President,
Salmon River Innovations LLC
VISIT US AT: GovFleetExpo.com
GLOBAL FLEET MANAGEMENT CONFERENCE
GLOBAL
FLEET
Management Conference
June 15-16, 2015
Marriott Miami Biscayne Bay, Miami, FL
Global Fleet Management Conference is the only conference designed specifically for managers from
the world’s largest multi-national commercial fleets who have global and/or regional fleet responsibilities.
Global Fleet Management Conference attracts high-level executives from around the world in a setting
designed to encourage networking and problem-solving. There is nowhere else you can capture the
undivided attention of this elite group in person with your branding message.
HEAR FROM THE ADVISORY BOARD:
Brought to you by
“The content on the agenda is exactly what I am
currently working on every day.”
—Richard Tiffany, Rentokil in UK
“Chrysler looks forward to being an active part of
the global movement for Commercial Fleet. I believe
your leadership with the Global Fleet Management
Conference will move the industry to a new level. Count
on Chrysler being on board to help the movement.”
—Jim Sassorossi, Chrysler Group LLC
VISIT US AT: GlobalFleetConference.com
(800) 576-8788
21
21
FLEET SAFETY CONFERENCE
FLEET
SAFETY
Conference
2015 Dates Coming Soon
Fleet Safety Conference, now in its fourth year, attracts fleet, risk, safety, EHS, sales and human resources
managers for two days of expert-led education on minimizing risk and reducing liability. The nation’s most
influential commercial- and public-sector fleet safety managers are honored with the Fleet Safety Award,
presented in conjunction with the American Automotive Leasing Association at the conference.
Get in front of this engaged audience of professionals
dedicated to improving the safety of their fleets and sign up
for a sponsorship today!
WHAT ATTENDEES SAID
Brought to you by the publishers of
Award in conjunction with
“This is now my third year attending and, I cannot
reiterate enough, each year I happen to find some
new idea to implement or nugget of important data I
didn’t know before. ”
— Rick Ravelo, Fleet Administrator, Fidelity National
Financial
“This was our first year attending. Next year, we will
definitely set up a booth and consider sponsorship
opportunities. The intimate setting and targeted
audience allow both attendees and presenters to
achieve a great return on investment from active
participation at the event. ”
— Justin Oltz, Vice President, SCT Fleet Solutions
22
VISIT US AT: FleetSafetyConference.com
(800) 576-8788
22
AUTO RENTAL SHOW
AUTO RENTAL SUMMIT
November 9-10, 2015
Seminole Hard Rock Hotel
Hollywood, FL
Brought to you by Auto Rental News, Auto Rental Summit (ARS) provides superior training and education
designed to elevate your customers’ satisfaction and enhance revenue of car rental operations. This
exclusive and intimate conference is held in Hollywood, FL and is the perfect platform to enhance and
develop relationships with your current and potential customers and also honor them at a special
awards ceremony.
WHAT THEY SAID
“It was an intimate conference, and I got the chance
to speak with every single operator and make a lot of
contacts. It was like being among friends.”
— Alex Aryafar, Rent Centric, Inc.
“ARS provides a unique experience to meet with the
independent rental car operators in an environment
that’s conducive to the discussion. Keeping travel and
expense low helps make it an easy decision, and sessions
of timely and topical interest help ‘seal the deal’.”
—Gerry Lynch, LexisNexis
Brought to you by
In conjunction with
VISIT US AT: AutoRentalSummit.com
(800) 576-8788
23
WEB SITES
WEB SITES
For a full list of online advertising opportunities and rates,
please visit http://mediakit.fleet-central.com
Fleet-Central.com serves as the central portal
to Bobit Business Media’s Fleet Group Web
sites. It features the latest news and stories
from all Bobit’s leading fleet magazines –
Automotive Fleet, Business Fleet, Fleet Financials,
Government Fleet, Work Truck, Auto Rental
News, and Business Driver. A one-stop site for
fleet managers and industry professionals,
Fleet-Central.com provides timely information
for all aspects of the fleet industry — from
commercial and rental fleets to utility and
government fleets.
THE WEB SITE FEATURES:
■ Comprehensive archives
■ Up-to-the-minute news
■ Targeted fleet channels
■ Blogs and forums
■ Online seminars and events
■ Targeted eNewsletters
■ Fleet TV
■ Statistics and trends
• Case studies on best practices
• Vehicle depreciation calculator
• Fuel cost calculator
• Lease versus buy analysis
• Lifecycle cost calculator
Automotive-Fleet.com
Average monthly page views: 197,336
A
BusinessFleet.com
A
FleetFinancials.com
24
24
Government-Fleet.com
WorkTruckOnline.com
GreenFleetMagazine.com
AutoRentalNews.com
TruckingInfo.com
25
25
E-NEWSLETTER
E-NEWSLETTERS
Automotive Fleet’s eNews
A
Frequency: 4x week
Number of Sends: 19,025
Business Fleet Driving Force
B
Frequency: every Thursday
Government Fleet’s eNews
Frequency: every Monday and Wednesday
Work Truck eNews
Frequency: every Tuesday and Thursday
Green Fleet eNews
G
F
Frequency:
every Wednesday
N
26
26
Fleet Safety News
F
Fr
Frequency:
every other Thursday
N
Vehicle Remarketing Reporter
V
F
Frequency:
every Monday
N
Auto Rental Reporter
A
F
Frequency:
every Wednesday
N
Heavy Duty Trucking e-news
H
F
Frequency:
Monday-Friday
N
BOBIT BUSINESS MEDIA
3520 Challenger Street • Torrance, CA 90503
phone: 310-533-2518 • fax: 310-533-2503
AF09-0276.14
27

1 - Automotive Fleet

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