Diapositiva 1

THE ASSOCIATION OF
INTERNATIONAL EDUCATION
COUNSELLORS
TURKEY
www.ued.org.tr
PRESENTATION OBJECTIVES
Information on Turkey
Results of UED’s Surveys for Students and Member
Agents
Information
on
International
Educational
Consulting
Sector in Turkey
UED
SOCIOECONOMIC INDICATORS
of
TURKEY
Total population: 73.950.000 (3rd largest population in
Europe after Russia and Germany)
Secular Republic & Parliamentary Democracy
Gross Domestic Product: 1,037 Trillion TL* (by the end
of 2012-3rd quarter)
10,5 % increase in accordance with the same period of
2011
Per Capita National Income 17.156 USD**
*FOR THE FIRST 9 MONTHS
**ESTIMATED for the YEAR 2012
EDUCATIONAL SYSTEM OF TURKEY
MANDATORY EDUCATION
12 years
Mandatory for ages 6-17, Overseen by Ministry of Education:
4 Years Elementary
4 Years Secondary
4 Years High School
High School Education:
Various types of high schools (State, Private, Science,
Vocational, Anatolian, Military, Foreign-origin)
Grading System: 0-5
EDUCATIONAL SYSTEM OF TURKEY
LANGUAGE EDUCATION
There is a great necessity for Language Education;
Turkish Students' average scores;
77 TOEFL IBT-512 TOEFL Paper based
5,88 IELTS
Private Language Courses are expensive;
Tuition for a 4 month English course in Turkey; 500 -2000
USD
EDUCATIONAL SYSTEM OF TURKEY
HIGHER EDUCATION
Administered by the Higher Education Council
(YOK)*
104 State, 62 private Universities.
7 Vocational Colleges
6 are located in the Turkish Republic of Northern Cyprus
Grading System Varies (0-10, 0-100, A-F)
*NOTE: Please note that YOK's accreditation is essential for Turkish students who complete
their university education abroad. Check if your institution is YOK recognized. If not, Turkish
male students are bound by longer military service and further education in Turkey would be
jeopardized.
EDUCATIONAL SYSTEM OF TURKEY
HIGHER EDUCATION
Critical Shortage of University places
Central Examination for University Entrance*;
Total number of applications in 2012 : 1,860,515
Total quota for 4 year programmes: 547,194 (29%)
(State Universities 86 %, Private Universities: 11 %, Universities in Turkish
Republic of Northern Cyprus: 3 %)
Tuitions for Private universities:
9000- 20,000 USD
*NOTE: two steps; Those who gets minimum score in first exam -YGS- has right to attend
second exam; LGS. If they wish to study overseas in countries other than the US, Canada, UK,
Australia or EU countries, need to get 185 for a 4 year programme and 160 for a 2 year
programme. A 1000 on the SAT or successful completion of an IB program can also substitute
for the minimum score requirements.
TURKISH STUDENTS' STUDY ABROAD
CHOICES
Results from UED's questionnaires
Do you think that agents are necessary for students?
They are necessary for students (54.5%)
They are absolutely necessary for students (39.4%)
Do you think that the agents are trustworthy?
Only a few agents are trustworthy (64%)
Do you think that the agents have sufficient knowledge and
Experience?
Only a few agents have sufficient knowledge and experience
(61%)
TURKISH STUDENTS' STUDY ABROAD
CHOICES
Results from UED's questionnaires
The most important role of an agent is:
to help students to choose the school & program(46.4%)
to help students solve problems whilst they are abroad (29.3%)
Main role/aim of an Agent Association must be
to help students to find reputable agents (42.9%)
to inform students about study abroad & the programmes
(33.3%)
to solve students' complaints if they have any (19%))
SECTION 1
GENERAL STUDENT PROFILE
Most preferred programs (by the students)
others 1% certificate&diploma 2%
doctorate 2%
highschool 2%
graduate 8%
language sc. 34%
undergraduate 10%
wat 15%
summer sc. 26%
Comprasion of age distribution
Turkey General and
Students of UED member agents
60
56
50
46
40
30
26
26
23
20
9
10
9
5
0
below 14
14-18
19-24
UED Members
General
above 24
The education status of your students
gra.school graduate 3%
highschool graduate 7%
university graduate 19%
currently in Uni. 41%
currently in highschool 30%
Reasons why your students want to study abroad
Other 2%
Academic Study 7%
Personal Development 13%
Pursuit Job or Career 56%
Experiencing a Foreign Culture 22%
How do your students find you?
Other 6%
Fairs 9%
Ads in Media 10%
Reference 43%
web 32%
Students’ knowledge about the program/school in which they’re interested
very knowledgable 8%
enough 15%
so and so 45%
very little 15%
None whatsoever 17%
SECTION 2
Language Schools
Most preferred foreign languages
Other 1%
Italian 1%
French 2%
Spanish 3%
German 6%
English 87%
Most preferred countries for language learning
Others 6%
Austria 1%
Ireland 1%
France 1%
Italy 3%
Spain 1%
Germany 2%
Austarlia 3%
Canada 4%
UK 48%
Malta 6%
USA 24%
Most preferred language programs
Language Plus 2%
Academic Yera(24 weeks+) 4%
Vocational-Business 4%
Uni. Prep. 7%
Exam Prep. 7%
Standart General(less than 24 weeks) 48%
Intensive General(less than 24 weeks) 27%
Most preferred countries for summer school
Ireland 1% France 2%
Canada 2%
Malta 3%
Germany 5%
USA 10%
UK 77%
Most preferred accomodation options for language education
other 7%
private(renting) 1%
hotel/hostel/guest house 1%
student house 10%
homestay 52%
dormitory 29%
Most preffered accomodation options for language schools, “only” for students who
are under 18
Country
Homestay
Dormitory
Other
U.S.A
17 %
83 %
0%
U.K.
33 %
67 %
0%
Australia
33 %
67 %
0%
Canada
40 %
60 %
0%
Germany
40 %
60 %
0%
Spain
25 %
75 %
0%
France
33 %
67 %
0%
Italy
33 %
67 %
0%
Most preffered accomodation options for language schools, “only” for students who
are over 18
Country
Homestay
Dormitory
Other
U.S.A
40 %
40%
20%
U.K.
50 %
28 %
22%
Australia
76 %
12 %
12 %
Canada
70 %
20 %
10%
Germany
71 %
29 %
0%
Spain
30 %
60 %
10 %
France
70 %
30%
0%
Italy
29 %
71%
0%
Average period of study for language education
less than 4 weeks 12%
more than 24 weeks 19%
4-8 weeks 18%
12-24 weeks 22%
8-12 weeks 29%
Most preferred cities for language education
U.S.A
New York 28%, San Diego 21%, San Francisco 15%, Boston 13%..
U.K.
London 23% Cambridge 19%, Brighton 19%, Oxford 17%...
Australia
Sydney 63%, Melbourne 25%, Perth 12%
Canada
Toronto 54%, Vancouver 38%, Montreal 8%
Germany
Berlin 31%, Frankfurt 31%, Munich 8%, Hamburg 8%...
Spain
Madrid 50%, Barcelona 40%, Valencia 10%
France
Paris 43%, Nice 36%, Lyon 24%....
Italy
Floransa 50%, Roma 40%, Milano 10%
SECTION 3
UNIVERSITY/COLLEGE EDUCATION
Most preferred countries for university education
Other 13%
Spain 1%
Canada 2%
Australia 3%
Germany 5%
UK 47%
Austria 6%
USA 23%
Most preferred university programs
Other 9%
Fashion& Art & Design 3%
Medicine& Dentistry& Pharmaceutics etc. 5%
Marketing& Business& Economics etc. 37%
IT& Computer Related 8%
Int. Relations& Politics etc. 13%
Engineering&Architechure etc. 26%
Most preferred accomodation options for university/college education
hotel-hostel-guest house 1%
homestay 3%
student house 14%
private(renting) 15%
dormitory 67%
The importance of YÖK’s accreditation for students who will attend to a higher
education program
not indispensible but a facror when choosing a school 4%
not important at all 3%
very important 93%
The GPAs of undergraduate students who want to attend to a university/college
abroad
above 3,5 12%
lover than 2,5 24%
3,0-3,5 31%
2,5 - 2,9 33%
TThe language levels of students who want to attend to a university/college abroad
beginner 3%
advanced 16%
pre-intermediate 23%
upper-intermediate 35%
intermediate 24%
SECTION 4
VISAS
Visa acceptance rates for countries
U.K.
93%
U.S.A
77 %
CANADA
83 %
AUSTRALIA
96 %
MALTA
98 %
IRELAND
100 %
S.AFRICA
100 %
GERMANY
94 %
AUSTRIA
99 %
SPAIN
92 %
ITALY
87 %
FRANCE
100 %
BELGIUM
100 %
JAPAN
100 %
CHINA
100 %
The reasons of visa refusals
Other 10%
Career Fied-Path Inconsistency 6%
Missing Documents 10%
Travel Purpose Suspicions 54%
Insufficient Funds 20%
Success rate in appeals for denied visas
54 %
The rate of students who have previously applied for a visa
individually and been denied
9%
Success rate for re-applied visas
64 %
WHY WAS UED FORMED?
Increasing Number of Students
About 200 Active Agencies in Turkey
No Specific Regulations governing the industry
Insufficient Knowledge & Experience
No Follow Up
OBJECTIVES of UED
To standardize the sector in Turkey
To improve the service quality for customers
To ensure best practices amongst members
To facilitate UED members’ adaptation to recent
changes in the sector
To train the members' counsellors in many different
areas (i.e. Customer relations, communication skills,
sales & sales techniques, time management, social &
supportive skills).
ABOUT UED
The first approved association in Turkey.
Accredited by state and public organizations
Legally authorised
Agents are answerable to UED regarding complaints Has the
legal right to censure its members
A member of FELCA, WYSETC, and ALTO
Brings together Turkey’s leading educational agents
40 UED members' total market share is 67%
UED member agents have 84 branches (26 franchises) &
almost 300 counselors
UED members have 14,8 years of experience on average
THE BENEFITS OF UED
For education institutions abroad
Reliability
Market information and feedback
Increased size and higher quality of market
Set standards
Regulatory Body
THE BENEFITS OF UED
For Students
Higher service standards
Reliable counselling
Experienced counsellors
Customer satisfaction
Protection of Consumer Rights
CURRENT UED MEMBERS
CURRENT UED MEMBERS
CURRENT UED MEMBERS
CURRENT UED MEMBERS
for the the current list of UED Members
please visit
www.ued.org.tr/en
BUSINESS ACTIVITIES OF MEMBERS
Language & Summer Schools
University Placement
High School Placement & Exchange
Certificate & Diploma Programs
Summer Camps
Voluntary Work Camps and Social Projects
Internship Programs
Work &Travel
Au-Pair & Demi-Pair Services
Education Fairs, WS and event organizations
MEMBERSHIP PRE-REQUISITES
Minimum Two Years Experience
At least 5 Letters of Reference from Accredited
Schools
Being Official Representatives of Accredited
Language Schools
References from 2 Current UED Members
Company Profile
Police Clearance
Inspection of Premises
Entrance &Membership fee
ACHIEVEMENTS AND ACTIVITIES
Diplomatic Mission Visits
Sponsorship of internal study abroad fairs
Workshop and Fair Participation &Organization
Increasing Number of Members
Institutional Membership Process
Seminar Organizations for Institutional Members
Training Sessions for Member Companies` Staff
Scholarships to students in need
Media News: Extensive Media Coverage
Fam-Trips
International Memberships
Publication
E-Newsletter
MEDIA COVERAGE
TV Channels; CNBCE, Kanal 7, Kanal D, NTV, STV, TV-8,
Expo Channel, TGRT Haber…
News Papers , Magazines &Web Pages; Akare Yurtdisi
Egitim
Dergisi, Aksam Gazetesi, Antalya Gazetesi, Arti Egitim Dergisi,
Bebegim ve Biz Magazine, British Council Newsletter, Canteen
Haftalik Gazetesi, Cumhuriyet Gazetesi, Dünya Gazetesi,
Economist Dergisi, Educaturk Dergi, Egitim Bilim Dergisi,
Egitim Gönüllüleri Vakfi Web Sitesi, Esquire Dergisi,
Habernet Web Sitesi, Hürriyet Gazetesi, Kongre Dergisi,
Language Travel Magazine, Ntvmsnbc.com Web Sitesi,
Referans Gazetesi, Sabah Gazetesi, Zaman Gazetesi...
FUTURE GOALS
Increasing our Members’ Market Share
Increased number of UED Members
Certificate Program for Int’ Educational Counselors
Increased number of UED Institutional Members
Increased Publicity & Popularity
New Scholarship Projects with NGOs
More Marketing trips for Members
Training Programs for our Members
Strengthen Relations with International Organizations
Support and take part in more National & Int’l fairs &
workshops
UED'S ADVICES
to maximize your recruitments from Turkey
Create an institutional image
Prepare an institutional profile in Turkish
UED Institutional Membership
Contact UED to arrange presentations to member agents
Identify your key agents
Be realistic in target-marketing
Advertisements & Publications; UEDucation
UED'S ADVICES
to maximize your recruitments from Turkey
Sign articulation agreements
Establish faculty and/or student exchange programs
Forward inquiries to your agentS
Personal attention; always follow up with your inquiries
Discuss your pricing policy with your agents (discounts, free
weeks, marketing contribution…)
Word of mouth
THANK YOU
Istiklal Cad. Aznavur Pasaji No:108/8 Beyoglu-Istanbul-TURKEY
Tel:+9 0212 251 44 41 / Fax: +9 0212 244 62 33
[email protected] / www.ued.org.tr