about us - Londa Professional
Transcription
about us - Londa Professional
Why Londa Professional? in good hands londaprofessional.com Contents Our History ���������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������� A little about us Care Collection �������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������� ���������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������� Styling Collection Perm Collection Community ������������������������������������������������������������������������������������������������������������������������������������������������������������������������� ��������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������� ����������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������� 11 15 ����������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������� Business Support 9 13 ������������������������������������������������������������������������������������������������������������������������������������������������������������������������������� ��������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������� Salon Support 7 ��������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������� Color Collection Education 5 17 19 21 23 in good hands 3 Our History 1956 From here on the company in Rothenkirchen (Eastern Germany) sports the new brand name ”Londa”, featuring, for the time being, the Wella logo. 1960 Around the year 1960 export of Londa haircare products to Eastern Europe begins and becomes an increasingly important market. With the founding of the state-run ”Central Distribution Dept. For Haircare” Leipzig becomes the primary location for hair products in the German Democratic Republic. In 1976 the Londa company is directly assigned to the Central Distribution Dept. 1990 With the break of the wall in 1990 Londa again becomes an independent company and is reintegrated into the Wella Group. As a Wella subsidiary founded on the 1st of July 1990 Londa operates as a private limited company under the name Londa GmbH. Londa’s head office remains in Leipzig. 1996 Londa is divided up into a manufacturing branch (Londa Rothenkirchen Produktions GmbH) and a distribution branch (Londa GmbH ). 2000 The Londa GmbH in Leipzig has 95 employees, including those located at a branch in Rothenkirchen. The company has five subsidiaries in Russia, Poland, Romania, Hungary, and the Czech Republic employing a further 131 staff. 2003 Following the take-over of Wella AG by Procter & Gamble in March 2003, Londa GmbH was also integrated into the international group. in good hands 5 A little about us At Londa Professional, we believe in feel good beauty. A beauty that is for real life, for salon reality and real people. We believe in the power of collaborative communities, where everyone has something to contribute and share. And we believe that small things can bring moments of happiness. Our professional solutions are designed with people oriented salons in mind where the person matters as much as the look. For us, sparking happy moments in the community is what it’s all about. At Londa Professional, there are four things that set us apart: Accessibility, Togetherness, Reliability and Transparency. Accessibility, because we believe professional beauty belongs to everyone. Togetherness because we feel things are at their best when we are working as a team. Reliability because your clients happiness depends on the quality of your products and your services. And finally Transparency because we believe the secret to a healthy partnership, is no secrets at all. in good hands 7 Color Collection For long-lasting vibrant color Permanent Color Up to 100% grey coverage Demi-Permanent Color Intensive shine and vibrant color Blonding Powder Up to seven levels of lift OUR TECHNOLOGY even coverage color to the core lock-in Vitaflection Microspheres Locking color in the hair for vibrant and long-lasting color, the technology is the solution to the challenges of coloring hair. vibrant shine in good hands 9 Care Collection For instant results clients can see and feel Extra rich salon-exclusive formulas Ingredients such as avocado oil, ginger extract, hydrolyzed silk protein and almond oil Products that deliver scientifically proven instant results A prestige fragrance for a truly luxurious salon experience Color Radiance Impressive Volume Sun Spark For instant condition and protection of colored hair. For instant body and volume. For protection from sun damage. Visible Repair Curl Definer Scalp For instant repair and nourishment of damaged hair. For instant elasticity and bouncy curls. For a scalp in great condition. OUR TECHNOLOGY rich care smart care instant care RADIALUX MICRO-IONS Targeting care where it is needed most, our smart navigating Radialux MicroIons give scientifically-proven results for instantly shiny and healthy looking hair. Deep Moisture Sleek Smoother Specialist For instant moisture of dry hair. For visibly shiny, ultra-smooth hair that you control. For perfectly clean and prepared hair. lasting care in good hands 11 Styling Collection For long-lasting styling results transforming the client’s look Volume Shine Double the body of the hair from roots to tips, using premium mousses and lotions. Magnify the style and color and add extra shine with our highly concentrated serum, spray and cream. Sculpt Finish Create any shape adding texture and definition to the hair, using various product forms such as gels, waxes or creams. Lock the hair into place for up to 24h, using various hold level sprays. 5 hold levels Exclusive male line-up OUR TECHNOLOGY prepare volumize sculpt 3D-SculptTM Micro Polymers Technology The salon-exclusive 3D-Sculpt™ formulas contain tailored Micro Polymers, which will style the hair into the new desired condition to transform your clients’ look. finish in good hands 13 Perm Collection For full and flowing permed hair Londalock Londalock is the premium wave of Londa Professional. The hair structure becomes smooth with a silky shine. Londawave Londawave stands for premium quality and is suitable for all kinds of curls. The Aqua-Care-Complex offers long lasting protection, elasticity and permanent shine. Londafix Londafix 1+4 cares for the hair and supports the curl result. in good hands 15 Education Learn it, Live it, Share it Our Education is designed with YOU IN MIND It is: Easily accessible Interactive and Intuitive Fun to use and ready-to-share Our Education is designed with YOUR SALON IN MIND It helps you: recommend more services inspire clients with new ideas gain valuable skills Learn about up-coming events and seminars at londaprofessional.com Tell us what you think! Join in the CONVERSATION at facebook.com/londaprofessional in good hands 17 Business Support A salon is a place to make clients happy and beautiful. But it’s also a business aimed at delivering profit. To help you boost that business, Londa Professional has identified the top 3 things that if increased by 10% can grow the spend per client by up to $27 a year: 1 Getting clients to return again and again 2 Motivating them to use more products and services 3 Attracting new clients And to help you hit these 3 targets, Londa Professional provides you a few powerful tools: 1 Business education seminars 2 Tools to drive product sell-out 3 Geo-marketing tools to promote your salon Londa Professional is one of the most experienced salon professional companies in the world with more than 60 years of heritage, expertise and research. With Londa Professional, you and your clients are in good hands. in good hands 19 Salon Support 1 6 2 Permanent Display Appointment Cards 5 Banner 3 Apron 4 Mixing Corner Chart End Consumer Brochure in good hands 21 Community We think that collaboration and trustworthy partnerships are the keys to success. And we believe that you achieve your best when you are part of a collaborative community. To help you spark moments of happiness in your community, we are here to help you organize events such as: Neighborhood Fashion Days to celebrate the creations of your stylists and new looks of your clients In-Salon parties to welcome new clients and make new friends in the community Londa Professional Ambassador Workshop to develop vital skills and enrich your customer’s experience visit after visit. in good hands 23
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