New YUPOONG® Brand Identity Guide 4MB PDF

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BRAND IDENTITY INDEX
04 WHO WE ARE
06 YUPOONG CORPORATE LOGO USAGE
08 FLEXFIT® LOGO USAGE
PURPOSE :
Our brand is who we are. Whether it be
our logo or a sticker on our product, all
representations of YUPOONG define us and
shape how we are perceived. This brand
identity guide serves to present the full image
of who we are and what our name entails.
10 OUR PRODUCTS
12 FLEXFIT®
14 ONE TEN®
16 FLEXFIT DELTA®
18 TWO TEN®
20 THE CLASSICS YUPOONG® SNAPBACK
22 THE CLASSICS YUPOONG® ADJUSTABLE
24 TRIMS
25 ICONS
26 CONTACT
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FOR OVER 40 YEARS,
WE’VE NEVER PRODUCED
ANYTHING OTHER
THAN HATS.
/ BRAND IDENTITY
/ WHO WE ARE
/6
HOW TO USE THE LOGO:
YUPOONG LOGO COLORS:
YUPOONG RED:
Pantone 1807C
C: 0
M: 100
Y: 96
K: 28
YUPOONG BLUE:
Pantone 2765C
YUPOONG BLACK:
Pantone black
C: 0
M: 0
Y: 0
K: 100
C: 100
M: 100
Y: 0
K: 40
COLOR USAGE:
YUPOONG logo on black or white.
YUPOONG logo on dark or light gray background.
YUPOONG logo on dark or light color background.
MINIMUM CLEAR SPACE
The minimum required clear space around the logo must
at least be larger than the logomark. The space should be
free of any graphic elements.
/ BRAND IDENTITY
SECONDARY LOGO:
/ OUR LOGO
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HOW TO USE THE LOGO:
WRITTEN:
FLEXFIT
®
or
Flexfit
®
FLEXFIT should be written as one word in either all
capital letters or only the first letter capitalized with a
trademark sign.
FlexFit
Flex Fit
Flex-fit
MINIMUM CLEAR SPACE
The minimum required clear space around the logo must
at least be larger than the first letter of the logo. The space
should be free of any graphic elements.
The “F” in “fit” should not be capitalized.
“Flex” & “fit” should not be two separate words.
There should not be a hyphen between “Flex” and “fit”.
COLOR USAGE:
FLEXFIT logo on black or white.
FLEXFIT logo on dark or light gray background.
FLEXFIT logo on dark or light color background.
LOGO USAGE:
Standard logo.
/ BRAND IDENTITY
Above logo should be used for hat embroidery only.
/ OUR LOGO
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OUR PRODUCTS:
FLEXFIT LLC., the US sales & distribution
agency of YUPOONG INC., is one of the world’s
largest vendors of custom and private label
headwear. We manufacture hats for reputable
brands in sports, streetwear, action sports, golf,
and outdoor markets, while also covering a wide
selection of wholesale blank caps.
Nearly two decades ago, we engineered the
original Flexfit ® hat. Today, we offer products that
reflect that same creative spirit and unbending
commitment to quality: 110 ® Adjustables, 210
Fitted ®, Flexfit Delta ® The Classics Yupoong ®,
and of course, the original Flexfit ®.
/ OUR PRODUCT
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The Flexfit® cap is the original stretchable
hat featuring Flexfit® stretchable sweatband
technology. The all-purpose hat is the perfect
blend of comfort and style, whether it be for
sports or casualwear.
The Perfect Fit: Flexfit®
The examples above demonstrate
the preferred and acceptable use of
the logo on various backgrounds. The
preferred option is to show the logo
against a white or black background.
Tagline:
Flexfit The Original
Flexfit The One and Only Original®
The Perfect Fit: Flexfit®
®
The Flexfit® oval sticker is placed
on the left side of the visor.
/ OUR PRODUCT
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The 110® (ONE TEN®), a hat that fits 10 sizes and
every size in between, is an innovative twist on
classic adjustable hats, featuring the most advanced
material and comfort technology while maintaining
the same adjustable cap look. The combination
of stretchable sweatband and fabric along with
an adjustable back allows all areas of the cap to
stretch, providing a universal responsive fit.
Adjustable on the Outside,
Flexfit® Tech on the Inside.
The examples above demonstrate
the preferred and acceptable use of
the logo on various backgrounds. The
preferred option is to show the logo
against a white or black background.
Tagline:
Premium Adjustable + Flexfit Technology
Stretchable and Adjustable to Fit: 110®
Adjustable on the Outside, Flexfit® Tech on the Inside.
®
The 110® oval sticker is placed
on the left side of the visor.
/ OUR PRODUCT
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The Flexfit Delta® is a lighter, sleeker, and smarter
cap which redefines the comfort and convenience of
everyday headwear. The hat is made with seamless
construction to minimize stitching and has a 3-layer
multifunctional sweatband for sweat absorption, stain
prevention, and quick drying. Flexfit® Bond Taping
lines the inside of the hat with odor resistant, antibacterial, and thermal regulating characteristics.
Flexfit Delta® Hangtag Front and Back
Lighter. Sleeker. Smarter.
The examples above demonstrate
the preferred and acceptable use of
the logo on various backgrounds. The
preferred option is to show the logo
against a white or black background.
Primary logos
Secondary logos
The Flexfit Delta® oval sticker is
placed on the left side of the visor.
Tagline:
Lighter. Sleeker. Smarter.
Change You Can Feel
/ OUR PRODUCT
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The 210® (TWO TEN®), named for its two sizes
(S-M and L-XL) fitting a range of 10 standard
fitted sizes, is a premium stretchable fitted hat
with a pro-baseball on-field shape and a flat
visor. The 210® features a hard buckram with
a 3 ¾” crown and a moisture absorbent pro
sweatband to accommodate perspiration for
athletes as well as urbanites.
Premium Fitted with Flexfit® Tech
The examples above demonstrate
the preferred and acceptable use of
the logo on various backgrounds. The
preferred option is to show the logo
against a white or black background.
Tagline:
Premium Fitted with Flexfit® Tech
On-field Stretchable Fitted
The 210® oval sticker is placed
on the left side of the visor.
/ OUR PRODUCT
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The Classics Yupoong®, made with only the highest
quality of material and perfected over a span of 40 years
of hat-manufacturing, is an adjustable hat that offers a
traditional-yet-stylish look with added comfort.
Premium Snapbacks
+ 42 Year Tradition
The Classics Yupoong® are subdivided
into adjustables and snapbacks.
The examples above demonstrate
the preferred and acceptable use of
the logo on various backgrounds. The
preferred option is to show the logo
against a white or black background.
Primary logo
Secondary logo
Tagline:
Classic Adjustable Caps Perfected over 42 Years
Classic Look, Superior Quality
The Classics Yupoong® oval sticker
is only used on snapback hats.
/ OUR PRODUCT
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The Classics Yupoong®, made with only the highest
quality of material and perfected over a span of 40 years
of hat-manufacturing, is an adjustable hat that offers a
traditional-yet-stylish look with added comfort.
Classic Adjustable Caps
+ 42 Year Tradition
The Classics Yupoong® are subdivided
into adjustables and snapbacks.
The examples above demonstrate
the preferred and acceptable use of
the logo on various backgrounds. The
preferred option is to show the logo
against a white or black background.
Primary logo
Secondary logo
Tagline:
Classic Adjustable Caps Perfected over 42 Years
Classic Look, Superior Quality
The Classics Yupoong® oval sticker
is only used on adjustable hats.
/ OUR PRODUCT
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TRIMS:
ICONS:
The trims are used alongside our products
to help describe its features.
These icons represent the many
technologies used in Flexfit® products.
FLEXFIT® TECH
COOL & DRY
This technology wicks perspiration away from your
body and keeps you cool, dry and comfortable.
Our revolutionary technology weaves polyurethane spandex
throughout the cap’s crown for an incredibly secure and
comfortable fit.
PRO-FORMANCE®
FLEXFIT® MESH
Our in-house Pro-Formance® technology combines Cool & Dry
properties with the premium look and feel of wool fabric.
BAMBOO
Our bamboo fabric is anti-bacterial and offers UV protection,
while also exhibiting a super-soft feel with a natural shine.
Our elastic trucker mesh provides superior comfort and
innovation amongst trucker caps. Who said trucker caps can
only be in adjustable styles?
ULTRAFIBRE
Featuring super synthetic fibers, Ultrafibre caps are versatile — they
are robust, lightweight and wind and water resistant. The fibers also
have a natural shine that emanates strength.
HYBRID
Our in-house Hybrid technology combines Cool &
Dry technology with water resistance.
PERMACURV®
Our visors come with a technology that maintain
its proper shape and curve at all times.
HYPER TECH
Hyper Tech conquers all elements:
Thermal regulation, cool & dry, antibacterial, UV protection.
Hangtag
Sticker
FLEXIBLE VISOR
Our flexible visors always keeps
its shape and is lightweight.
Hangtag
Sticker
FLEXFIT® EVER FRESH
Anti-bacterial fibers that are specifically designed to block
odor, keeping your fresh on.
FLEXFIT LLC - EAST (NY)
350 Karin Lane Hicksville, NY 11801
(800) 424-4464
FLEXFIT LLC - WEST (CA)
625 Columbia St. Brea, CA 92821
(866) 941-2555
PLEASE CONTACT [email protected] FOR ANY QUESTIONS