Volume 1 - Liberty Realty

LIBERTY REALTY NEWSLETTER VOLUME 1
MAY 5, 2011
NEWSLETTER
Mike Ferry Visits Liberty Realty
by Joe Cove!o
On April 22nd, 2011 Liberty Realty had the
incredible opportunity of
h o s t i n g M i ke Fe r r y, i n
p e r s o n , a t t h e L i n co l n
Ha r b o r S h e r a t o n i n
Weehawken, NJ.
My morning started off at 8
am with a nice surprise. I
had the honor of joining
Mike Ferry
along with
a few of
our “one
on ones” at
a
brief
breakfast
t a l k . Fo r
those of
you not
familiar
with “one
on ones”, these particular agents
subscribe to Mike Ferry’s program and
receive weekly one on one coaching.
It is not often that agents have the
opportunity to engage in intimate
time with Mike Ferry himself, this was
truly a treat.
At 9 am we entered the meeting room and
found over one hundred Liberty Realty
agents buckled up and ready to go. The
crowd was charged and dressed to impress the Liberty Realty motivational banners
were waving. I was proud to see our agents
excited and ready to take their businesses to
the next level.
L a t e r, M i ke Fe r r y
commented in regard to our enthusiasm and
polished professionalism.
During Mike Ferry’s Sales talk he
mentioned
several
ke y
factors to keeping
your business on
track.
M i ke
t a l ke d
about
“complacency, the
disease of the
spirit”,the
importance of
“tracking your
numbers” and,
lets say this together, “prospect,
prospect, prospect”. Using his
direct and somewhat humorous
approach, Mike pounded home
the
Joe’s
Word of the Month
PERSEVERE
[pur-suh-veer] verb, vered, -ver·ing.
–verb (used without
object)
to persist in anything
undertaken; maintain a
purpose in spite of
difficulty, obstacles, or
discouragement; continue
steadfastly.
importance of
an
agents
“attitude and
approach”, a
p o s i t i v e
attitude from
the start of any
relationship
with a client or
customer is a
key factor in getting the job done.
“What do you do for a living?” Mike asked,
“we are SALES PEOPLE” he roared, don’t
be intimidated by what you do for a living –
you are hired to sell, that’s your skill, that is
exactly what we do for our clients.
What a great event! Lets do it again in July
at the Mike Ferry Superstar Retreat!
PAGE 1
LIBERTY REALTY NEWSLETTER VOLUME 1
MAY 5, 2011
OUR FEARLESS LEADERS
JOE COVELLO AND MICHAEL BERNEY
This first volume of the “Liberty Realty Newsletter” is dedicated to the
two men who guide us through each day and keep us inspired, Joe
Covello and Michael Berney. In a company as large as Liberty Realty, it
is unusual to have daily accessibility to the two people that lead the
company, yet Joe and Mike are always available to lend an ear or word of
advice. Their hard work and dedication is palpable. Their enthusiasm
is contagious. Mike and Joe, for all the days you cheer us on and keep us
on our feet, today we owe a tip of our hats to you! Go Liberty Realty!
COACHING - THE WAY TO A SUCCESSFUL BUSINESS
WITH COACH RITA GEORGE
Work faster, be more efficient and
more focused - how do I achieve this?
Lets face it, accountability is a key
ingredient in the recipe for a
successful business. Let us
introduce you to Liberty Realty’s
principal coach, Rita George. If
you haven’t already taken advantage
of Rita’s masterful coaching, here’s
your chance. Learn the techniques
behind
• handling deadlines
Rita is dedicated to this process
and will assist you in
• self discipline
realizing your full
• staying on task
potential and put you on
• accountability
the road to success. Join
Rita’s coaching calls on
• increasing your confidence
the first Thursday of
• developing your skills
e v e r y m o n t h . Fo r
• mastering scripts
“THE COACH” m o r e i n f o c o n t a c t
Rita directly at
....and much more.
[email protected].
TRAINING - IF YOU’RE NOT PREPARED, DON’T GET INTO THE RING
Does a boxer enter the ring without his gloves? - the answer to that question is
NO. As Liberty Realty's Training Manager Sekou Pyle is prepared to put you
in fighting condition to enter the real estate market. Liberty Realty’s training
sessions are necessary and invaluable. We are prepared to work with all levels.
Don’t go out there without your gloves on!
JOIN THE NEXT 2-WEEK INTENSIVE REAL ESTATE TRAINING CLASS!
Class Starts
Monday, May 9th - Friday, May 20th
MEET ME AT THE CORPORATE CENTER
from 10 am - 2 pm
SEE YOU IN THE RING!
S
LOVE
G
N
E
D
“GOL
”
PYLE
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LIBERTY REALTY NEWSLETTER VOLUME 1
MAD STATS
MAY 5, 2011
WITH MIKE B.
Right now is we are in a very
there were zero Hoboken
healthy real estate market,
"For Rent By Owner" ads in the
this is something we can all
most recent paper. This is
appreciate after the rough
down from a high of dozens of
waters we navigated in 2007
F R B O a d s 2 y e a r s a g o . and 2008. There is a solid
balance of rentals and sales,
Concl usi on: we H AVE
turned the corner and are
with an increasing amount of
heading in the right direction. volume in the market. A
Keep up the intensity level!
BERNEY: ITS NOT ABOUT WHAT THE MARKET
IS DOING ITS ABOUT WHAT LIBERTY IS DOING
good statistical indication of
- by Mike Berney
the improving market can be
found in the Otteau Report.
http://www.otteau.com
The "absorption" rate of property inventory in Hoboken is
now down from a high of 19 months in 2008 - 2009, to a
Liberty
very respectable 6 months right now. On a less statistical
note, based on my observations in the Hoboken Reporter,
JOE C. REELING THEM IN!
A MESSAGE FROM MIKE
What
m a ke s
L i b e r t y Re a l t y
attend our own exclusive
special? In my
Mike Ferry event? Not only
opinion, its our hard working
that, al l our a gents were
agents. How else can you
dressed like they were heading
explain 100 Liberty Realty
to a one-on-one listing
agents taking the time out of
appointment with Donald
their busy schedule on April
Trump. Great job!
by Mike Berney
22nd to
EXPERT FISHERMAN
GO BIG OR GO HOME!
Lets welcome the Liberty Realty Basketball Team
S
T
R
O
SP
E
TH
T
O
P
S
Come out and support the team!
St Anthony’s High School, Jersey City, NJ
The Golden Door Gym
Tues, May 10th 8:40 pm
Sun, May 15th 7:30 pm
Tues, May 22 8:30 pm
THE ROSTER
#23 Ken Jordan
#12 Jeremy Canizares
#00 Bobby Johnson
#7 Dan Fleisher
#33 Christian Stewart
# 28 Victor Jalinos
#4 Brian Spooniere
#11 Frankie Fuentes
#10 Mike Petrak
#8 Manny Remierez
#6 Kyle Enger
#17 Greg Hotham
Go Gold and Blue!
PAGE 3
LIBERTY REALTY NEWSLETTER VOLUME 1
MAY 5, 2011
WELCOME MARGARET WATSON AND DENISE BITBOL
TO THE LIBERTY MANAGEMENT TEAM!
Welcome Margaret
Watson - Liberty
Re a l t y
would like
t o t a ke a
moment to
formally
welcome
Ma r g a r e t
Watson to
the Liberty
Re a l t y
Mana gement Team. On
Ma r c h
1st
Margaret took over as
the acting Broker
Manager of Hoboken’s
525 Washington Street
location. Margaret
comes to Liberty
Re a l t y w i t h a
multitude of
experience and
has already begun
instituting many
new processes.
A l t h o u g h
Margaret is all
business, her
positive attitude
and infectious
laugh has been
keeping the 525 team
charged. Margaret we
are excited for the
future,
welcome
aboard!
Welcome Denise
Bitbol L i b e r t y Re a l t y
w o u l d l i ke t o
take a moment
to congratulate
Denise on being
a p p o i n te d to
the position of
B r o k e r
Manager for
the Liberty
Realty’s newest
location. We knew that
Denise’s expertise in
the real estate market
would translate to an
organized, inspiring
manager for 131
Wa s h i n g t o n
Street. The
office has a great
feel and is
s t o c ke d w i t h
producing Liberty
agents. Stop in
and say hello - but
don’t chat to long,
Denise is busy
setting
new
standards for success!
- by Liberty Realty Management Team
LIBERTY REALTY ANNOUNCES THE MARKETING DIVISION
Thanks to the success of our
many agents, Liberty is growing at
a swift pace. In order to keep up
with the demand we are proud to
bring our agents and clients the inhouse Liberty Realty Marketing
Division. Our focus is on
strengthening the Liberty brand
by creating a consistency that the
customer will recognize. Our goal
is to give the customer the full
Liberty Realty experience by
creating easy access to marketing
options via flyers, photography,
postcards, banners and brochures.
As time progresses we plan on
expanding these options - always
striving to “take it to the next
level”. To streamline the process,
we have appointed Debbie Toney
to the position of Director of
Marketing. Over the last few
m o n t h s s h e h a s w o r ke d o n
developing a new look and feel for
our brand - we are looking great.
We have created a Liberty Realty
LLC Facebook business pa ge
(don’t forget to “LIKE US”) and
we are now able to offer a
customer incentive program to
add to our marketing collateral.
Take a minute out of your busy
day to look over the Marketing
Order Forms which can be found
in the administrative area of our
website. You will also find our
Logo Identity Guidelines, please
keep these in mind whenever you
are requesting a marketing piece.
Have a marketing request?
Contact Debbie today at
[email protected].
- by Liberty Realty Management Team
MIKE FERRY SUPERSTAR RETREAT - JOIN US - ASK YOUR MANAGER FOR DETAILS
PAGE 4
LIBERTY REALTY NEWSLETTER VOLUME 1
MAY 5, 2011
BEA BOGORAD
43 MONTGOMERY THOUGHTS
STRATEGIZING FOR LIBERTY REALTY
The 43 Montgomery downtown office is holding down the
fort in Jersey City. We are truly pleased to have such a nice
array of agents who offer Hudson County a wealth of
knowledge. Adding to this formula, we’d like to welcome
Dan Katz to our team, a Paulus Hook resident for the past
28 years and a consummate professional.
On a more casual note, The Old Rascal Comedy club on
Marin Blvd. is under new management and renamed the
Powerhouse. This great New York Style bar and restaurant
hosts a Realtors and Attorneys half
price night on Wednesdays. Due to
the positive experience Jeff Favia,
the owner, has had with Liberty
Realty, he takes great pride in
treating real estate agents as #1 and lets face it, Liberty Realty
agents know what number #1 feels
like! Take advantage of this great discount and keep up the
by Barbara Ali
good work!
Throughout the year Liberty Realty will be
bringing you many exciting events. We are
focused on pumping up the morale and
keeping our agents current and on track.
To accomplish this we enlisted the
expertise of Beatrice Bogorad as Liberty
Realty’s Strategic Planning - Management
Consultant. Bea is working hard to
bring us more events like the Mike Ferry Sales Talk we
all had the opportunity to enjoy last month. Bea’s role is
also integral to the growth of Liberty Realty, strategizing
where the market is hot and analyzing the viability of
Liberty’s appearance in such locations. Please reach out
to Bea if you have an event idea or would like Liberty
Realty to take a look at a market opportunity. Contact:
[email protected]
- by Liberty Realty Management Team
BARET KECHIAN ORGANIZED HOBOKEN HOMELESS SHELTER FUNDRAISER
Baret Kechian, the branch manager of
Superior Mortga ge, and his wife
Jessica, who is on the shelter’s planning
committee, recently organized a
great event to help the Hoboken
Ho m e l e s s S h e l t e r o n 3 r d a n d
B l o o m f i e l d . B a r e t a n d Je s s i c a
sponsored a Happy Hour at the
Wi c ke d Wo l f i n
Hoboken, for anyone
related to the real
estate industry to help
those who cant afford to have a home. efforts. You can always contribute to
It was a great turnout with about 50 the shelter by using the following link
people attending. There were several http://www.hobokenshelter.org/
Liberty a gents who went and
contributed to this great cause along
with their corporate office. In total,
Baret Kechian
they were able to raise over $3,000.
Branch Manager
Superior Mortgage Corp.
Based on their previous statistics and
Phone: 201-796-6441
daily costs provided by the shelter, this
Cell: 201-755-6261
would feed 1500 guests. That is an
Fax: 201-796-8440
E-mail: [email protected]
amazing thing, and we thank everyone
My link is www.ezlenders.com
who came and contributed for their
HOMELESS SHELTER LETS KEEP UP THE SUPPORT by Caroline Calligy
Last week many of you attended a fund
raiser for the Hoboken Homeless
shelter. I propose, Liberty Realty
continue providing the shelter with
support on a monthly basis. Each office
may choose an item off of the below list
and collect that item for the week. Each week Liberty Realty will make a
donation to the Shelter. The Corporate Center will
begin the drive by collecting Toilet Paper (a roll, a
package) and believe me, our friends at the shelter will
be grateful. Lets all do our part!
Food: Milk, Coffee, Cereal, Sugar, Juice, Marinara
Sauce, Instant Potatoes, Frozen Meat, Sandwiches, Fruit
(especially Bananas)
Supplies: Hot/Cold Cups, Paper/Plastic Plates,
Napkins, Plastic Utensils, Toilet Paper, Laundry
Detergent, Garbage Bags (55 gallon), Postage Stamps,
Envelopes, Pens
Toiletries: Soap, Shampoo, Toothbrushes, Toothpaste,
Deoderant, Razors, Shaving Cream, Wash Cloths,
Underpants, Socks
Contact [email protected]
PAGE 5
LIBERTY REALTY NEWSLETTER VOLUME 1
SAM ORY
ST
ll
HE
dA
T
a
e
N
R
O
tra t!
x
E
I
a
Extr About
MAY 5, 2011
NYC’s HUDSON YARDS DEVELOPMENT
Happenings Around Hoboken
• The old Blockbuster located at 412
Washington Street is for rent for more than
$25K per month.
• Joey’s BBQ on 9th and Washington is turning
into another pizza place.
• Baskets of Distinction located at 11th and
Washington closes - Liberty Listing.
• After decades of business, Baron Drug’s
located on 4th and Washington has closed.
As part of the proposal to redevelop the Hudson Yards area of NYC’s
Midtown West into a commercial and
residential district, the Metropolitan
Transportation Authority has proposed
construction and operation of an
extension of the No. 7 line to serve the
Hudson Yards area. Shortly after the
extension is complete (est. 2014) - one
of the biggest construction projects ever will begin.
The massive project is not expected to be complete until 2025 or
beyond, but once it is complete the new real estate project will block
certain New Jersey views of the Empire State Building.
Regardless, this six square NYC block real estate project is enormous
with over 12 million sq. ft. of space expected to be available. To put the
size of that in comparison, that would be the entire northwest corner of
Hoboken north of 14th Street & west of Park Avenue (over 12 square
blocks in the Mile Square).
- by Samantha Failla
- by Samantha Failla
SIX STEPS TO HANDLING KEYS FOR LIBERTY REALTY
4. After showings,
always return keys to
the office of record.
1. Always acquire or
make two sets of
keys for the office.
5. Never give the
customer or client a
key to see a unit
unless you are
accompanying the
showings.
2. When possible,
obtain a 3rd set for
yourself.
3. Special keys that
can not be copied
should receive a
special label. Always
notify the admins.
6. Upon leasing or closing,
return all sets of keys to the
client.
LIBERTY REALTY
Office Meeting Calendar
NEXT MEETING
131 Washington: 1st Tuesday of the month JUNE 7TH
525 Washington: 2nd Tuesday of the month JUNE 14TH
1 Marine View Plaza: last Wednesday of the month MAY 25TH
43 Montgomery: last Thursday of the month MAY 26TH
Would you like to
be a Contributor?
Yo u t o o c a n b e a
contributor to the Liberty
Realty Newsletter, just
submit a full article to
your manager today!
NEXT MONTH’S
ISSUE...
will feature Liberty
Realty’s Kids! Tel l us
a b o u t y o u r c h i l d r e n’s
recent achievements or
funny experiences.
PAGE 6