Henley Business Plan

Transcription

Henley
ON THAMES
BUSINESS PLAN
2014 - 2019
1
IMPROVING ECONOMIC
CONDITIONS FOR BUSINESS
IN HENLEY-ON-THAMES
Get in touch.
Peter McConnell
Henley Town Centre Manager
Email: [email protected]
Phone: 01491 586982
Twitter @HenleyTCM
Economic Development team at South
Oxfordshire District Council
[email protected]
Tel 01235 540390
Twitter @SouthOxonBiz
The Henley Business Partnership
[email protected]
[email protected]
Twitter @THPHenley
2
OUR VISION FOR
HENLEY-ON-THAMES
Henley is…
The most beautiful town by the river with wide open public spaces at
Mill Meadows and Marsh Meadows plus iconic views of the bridge,
church and unspoilt river.
A sociable town with an enviable events calendar, world-class festivals
such as Henley Royal Regatta and an engaged business community.
The paved town market place supports numerous cafes and
restaurants enabling alfresco dining and meeting spaces.
An award winning town. Henley-on-Thames won a silver gilt medal at
the national Britain in Bloom Awards 2013 and was the Regional Gold
Medal winner in 2012 and 2013. The Living Advent Calendar won the
Towns Alive Business & Economy Award, a Big Society Award and was a
finalist at the ATCM awards, all in 2013.
A sporting town. Henley is home to Leander Club the single most
successful sporting club in the world having produced over
100 Olympic and Paralympic medallists. In addition
there are nationally successful rugby, cricket and
hockey clubs plus thriving football, rowing,
canoeing, dragon boating, tennis and cycling
clubs.
“To be the
best town in the
world to live, run
a business, work,
play and visit by
2030”
A thriving, prosperous town – with £602
million spent every year in Henley by
its’ primary and secondary population
catchment areas*.
A great community to live and
work, with over 220 community
organisations that contribute to the
economic and social fabric of the
town.
A fabulous town to live, work
and shop with lovely range of
independents and great markets.
Come see for yourself….
*Source: Experian ATCM report for Henley-on-Thames
3 3
Creative people
Historic
town centre
River & Rowing
Museum
Regular rail links to London
Riverside
location
Countryside
Café Culture boating
Vibrant
Family-friendly
Sociable town
historic town
Creative
industries
cluster
Access to
Great shopping
Lively
Vibrant
Beautiful
So much to see and do
Variety of great
eating & drinking
choices
fun
Working in Henley
Festivals & events
Living
in
Henley
Good transport
Community
organisations
High work-life balance
Festivals &
Hospitality
Sports events
Mill & Marsh
Meadows
Exciting
Independent shops
ON THAMES
links
Regatta
Visiting Henley
Henley
Riverside
location
Night time
economy
Café Culture
Skilled &
Educated workforce
Independent retail
Great road
links
Café Culture
Business in Henley
Floral
beauty
Creative
industries
Superfast
broadband
River &
Country side
Shopping
4
THEMES
The themes of this business plan are:
World Class businesses
Arts, culture and events
Retail, tourism and
hospitality businesses
Transport links, environment
and infrastructure
5 5
THEMES
Projects will be developed by the partners
which reflect the priorities identified
within each of the themes. A number of
the projects are introduced later in the
document.
Henley-on-Thames as a World
Class destination for business
Over 2,600 businesses call Henley ‘home’. Henley has a
growing cluster of creative, financial and professional
service businesses. The biggest employers in the town
are world renowned organisations such as: Invesco
Perpetual, Portrait Software and Stuart Turner. There are
also businesses of national significance such as: Landmark
Information Group, Courtiers Wealth Management and
Regency Cleaning.
Henley is an exciting hotspot for creative industries such
as: graphic design, website creation, film making, artist
management and sound recording. Some people actually
refer to Henley as ‘Henleywood’ because of this cluster of
businesses and its close location to London. The sector
is supported by the local college offering a variety of
qualifications in the creative arts.
We will build on Henley’s already
significant reputation for business,
attract new business and support
existing businesses in and around
the town. We will work with
land-owners to bring forward
development Masterplans for key
employment sites.
A world class programme of
arts, culture and events
The artistic tradition of the town has given rise to a
fantastic array of festivals that run throughout the
year. The festivals start in March with the Henley Youth
Festival and end in December with the Living Advent
Calendar. Also in March the Create Festival takes place
followed by The Henley Arts Trail and the Kenton
Theatre’s Henley Drama Festival in May. The end of
June brings the internationally renowned Henley Royal
Regatta. Henley Festival takes place by the river in July
followed closely by the Fringe Festival. The Rewind
Festival takes place in August, the Literary Festival in
September and Jazz & Blues Week in November.
6
Retaining and increasing
expenditure in retail, tourism
and hospitality
Investing in improvements to
transport links, environment and
infrastructure
Henley-on-Thames has a population catchment
of some 102,000 persons, or just under 43,000
households*. According to South Oxfordshire District
Council’s recent shop vacancy study, there are around
270 commercial properties in the town centre with
6% vacancy rate (which is around half of the national
average).
We are working with partners to improve the
connectivity of the town, with measures to calm traffic
while making it easier for people to get around on foot
and bicycle and to improve accessibility for all. These
are our priorities:
Henley is home to an impressive range of national
retailers (Waitrose, Monsoon, Fat Face, White Stuff, Café
Nero) and independent retailers (Asquiths Teddy Bear
Shop, AH Interiors, Bagatelle, Hubbledays Cookshop,
Henley Cycles, Laurence Menswear, and Reids
Drycleaners) to name a few. In addition it is home to
the boutique hotel Hotel du Vin and the historic Red
Lion Hotel.
We aim to work with existing businesses to help
retain and increase levels of expenditure. This will be
achieved through our destination marketing plan,
and through working with the Henley Partnership
and other partners to exploit the reach of these
organisations.
We also intend to improve the quality of information
available to potential retailers, to help them locate in
Henley.
• Superfast broadband by 2015
• Improve signage to existing car parks
• Promote existing car park and if
possible, provide additional car
parking in convenient town centre
locations
• Development of a car parking strategy
• Investigate ways to reduce HGV traffic
• Improve public transport provision and
cycling linkages
• Investigate more sustainable travel
solutions
• Invest in a free town centre WiFi system
• Improve local skills and create stronger
links between employers and skills
providers
*Source: Experian ATCM report for Henley-on-Thames
7 7
OUR PROJECTS
HIGH STREET VITALITY
SUPPORTING EXISTING RETAIL
& HOSPITALITY BUSINESSES
TO ENSURE TOWN VITALITY
AND VIABILITY
Shop vacancy survey to monitor trends and take actions
to ensure High Street vitality
Encouraging closer relationships between Henley Royal
Regatta and existing town centre retailers
Working with commercial agents to find commercial,
pop-up or meanwhile uses for empty units
Administer shop front improvement scheme
Investigate and remove barriers or find alternative uses
for any difficult-to-let town centre properties
Create town prospectus to ‘sell’ Henley as a destination
for retail & hospitality businesses
Encouraging retail & hospitality ‘take up’ of the promotional opportunities offered by the ‘Oxtrails’ project and
Oxtrails app
Improve town centre signage
Develop and support a town-wide loyalty card scheme
Ensuring the town centre businesses benefits from the
varied year-round events calendar
Bringing forward the Henley Market Place Mews
development
Encouraging retail ‘start ups’
Encouraging the café culture and evening economy
Work with partners to encourage investment in the
Henley Market Place Mews retail development
ENCOURAGING BUSINESS
INVESTMENT IN
HENLEY-ON-THAMES
Work with partners to ensure Henley benefits from
superfast broadband by 2015
Work with the Henley Partnership to survey businesses to
better understand issues restricting business growth and
investment
Encouraging participation in ‘Midsomer Murder’
opportunities
Encourage and facilitating innovative town-wide
promotion opportunities and the cross-promotion
of businesses
Facilitate and develop new events such as Jazz & Blues
Week, Create Festival and Fashion Day while encouraging
existing events including Living Advent Calendar and
Henley Royal Regatta.
HENLEY AS A WORLD CLASS
DESTINATION FOR VISITORS
Encourage hotel investment in suitable locations as
identified by SODC’s Hotel Needs Assessment and the
Neighourhood Plan
Establish a free town-wide WiFi service
Support ‘I love Henley’ filming
Hold regular business events to address issues restricting
business growth (e.g. planning, Apprenticeships, Skills
forum, creative industries seminars etc)
Work with tourism consultants and media specialists
to create press opportunities and ensure greater
press coverage
Publish business prospectus showcasing commercial
opportunities in Henley
Establish www.visithenley.com web-site
Work with developers and employment site owners to
encourage masterplanning and strategic development
Commission photographic library to promote the town
using web-sites, print and social media
Build on the creative industries cluster to establish
Henley as a well-known world brand in this sector
Develop a marketing strategy and promote
‘Henley-on-Thames’ as a worldwide brand
Establish a Digital Symposium and encourage
regular events
8
the UK is 100 Mature
Ex-council
community
family
with children <18
Claimant
culture with children <18
Mature
household
Uppersingle
floor living
Older
Elderly
needs
Older
family
no children <18
Industrial
heritage
Older
family/household
with children <18
Terraced
melting pot
Elderly
single
Liberalfamily
opinions
Elderly
no children <18
20
15
10
5
Unclassified
Daytime population
0
I Ex-council community
J Claimant culture
K Upper floor living
L Elderly needs
M Industrial heritage
N Terraced melting pot
O Liberal opinions
THE DATA ON HENLEY
0
Percent
5
10
15
20
Residential population
What does my centre look like today?
Affluence Index: 6/100
Age Index: 65/100
92,954 total daytime population
Mature singles/homesharers
Mosaic UK classifies all consumers in the United Kingdom by allocating
them to one of 67 Types and 15 Groups.
Alpha Territory (9.9% ), Careers and Kids (14.3% ) & New Homemakers
(8.1%)
* Average index for the UK is 100
* Affluence (low to high) and age (young to old) indices vary between 0 and 100
WHAT ISARE
MYTHE
CATCHMENT
WHERE
CURRENTAREA
GAPSEXTENT?
IN SUPPLY?
0
x
general Kingdom by allocating them
s all consumersClothing
in the United
watches
& silver
to one of 67 Jewellery,
Types and
15 Groups.
es all consumersMusic
in the
United
Kingdom by allocating them
& video
recordings
to one of 67 Types and 15 Groups.
Toys, Games & Hobbies
9.9% ), Careers and Kids (14.3% ) & New Homemakers
Greeting Cards
(8.1%)
9.9% ), Careers
and&Kids
(14.3% ) & New Homemakers
Health
Beauty
(8.1%)& Infants Wear
the UK is 100 Childrens
the UK is 100
50
150
200
0
Mosaic UK classifies all consumersYoung
in thesingles/homesharers
United Kingdom by allocating them
no Groups.
children<18
to one of 67Young
Typesfamily
and 15
50
100
150
200
Young family with children <18
Young household with children <18
(8.1%)
Mature family no children <18
* Average index for the UK is 100 Mature family with children <18
Mature household with children <18
Older single
Older family no children <18
Older family/household with children <18
Elderly single
Elderly family no children <18
Population 101,806
Unclassified
Department & variety stores
Vacant retail/service
Chemist & drugstores
Footwear
Booksellers
Sports, camping & leisure goods
Electrical & other durable goods
Catalogue showrooms
0
100
WHO LIVES IN MY CATCHMENT?
50
Households 42,972
100
150
200
Age Index: 65/100
An
index below
100
Catchment
reach
of indicates
150,097**under-provision
households
*Population and household numbers for primary catchment only
** Household number for both primary and secondary catchments
WHATARE
IS THE
SPEND?
WHO
MY AVAILABLE
KEY CONSUMER
GROUPS
WHAT IS
IS MY
MY DAYTIME
CATCHMENT
AREA EXTENT?
WHAT
POPULATION?
W
Expenditure Category
50
100 per 150
200 Index
250
Total0Expenditure
Spend
Head
Spend
A Alpha territory
Alpha territory
123
£5,915
£602,190,088
Retail expenditure
B Professional rewards
Professional rewards
116
£2,223
£226,305,434
Convenience expenditure
es all consumers in
the United
Mosaic UK classifies
all consumersRural
in the
C Rural
solitude
solitude
128
£3,692
£375,884,654
comparison
expenditure
to one of 67 Types
and
15
Groups.
to one
67 Small
Typestown
and
15 Groups.
Mosaic
UKofclassifies
all
consumers
in the United Kingdom by allocating them
D Small town diversity
diversity
Key
comparison
categories:
E Active
retirement
Active retirement
Clothing
110
£712
£72,507,177
F Suburban Mindsets
mindsets
Alpha Territory (9.9% ), CareersSuburban
and Kids
Footwear
98
£109
£11,139,075
G Career and kids
Careers
(8.1%)and kids
Furniture and floor coverings
135
£351
£35,783,708
H New homemakers
New homemakers
Household textiles
145for the UK is 100
£135
£13,770,629
* Average index
I Ex-council
community
Ex-council community
Major
household
appliances
130
£105
£10,674,963
J Claimant culture
Claimant culture
Glassware
161
£98
£9,996,576
K Upper
floor living
Upper floor living
Medical
goods
125
£97
£9,912,703
L Elderly needs
Recording
media
Elderly needs
131
£108
£11,000,376
Games,
toys and
hobbies
M Industrial
heritage
125
£379
£38,634,086
Industrial heritage
Population 101,806
Books
and stationery
N Terraced
melting pot
150
£177
£17,986,123
Terraced melting pot
Audio-visual
121
£315
£32,020,744
O Liberal opinions
Liberal opinions
42,972 20
Jewellery, clocks and watches
153
£143
£14,511,996
20
20
15
10
5
0
5 Households
10
15
Mosaic UK classifies all consumers in the United Kingdom by allocating
Daytime population Percent
n
Residential population
them to one of 67 Types and 15 Groups.
High spend
on Glassware
Alpha
Territory
(9.9% ), Careers and Kids (14.3% ) & New Homemakers
(8.1%)
Average index
spendfor
index
for
UK is 100
**Average
theand
UKthe
is 100
* Affluence
(low to high)
age
(young to old) indices vary between 0 and 100
Reading
High Wycombe
00
0
es all consumersYoung
inMaidenhead
the United Kingdom by allocating them
es all
in
thesingles/homesharers
United
toconsumers
one of 67Young
Types
and
15
Groups.
Slough
family
no Groups.
children<18
to one of 67 Types
and 15
Bracknell
Young
family with children <18
Young
household with children <18
Marlow
9.9% ), Careers and
Kids (14.3% ) & New Homemakers
Mature
singles/homesharers
Henley-on-Thames
(8.1%)
Mature
family no children <18
Oxford
the UK is 100 Mature
family with children <18
Windsor
Mature
household with children <18
Wokingham
Older
single
Woodley
Older
family no
childrenRetail
<18 Park
Reading
- Forbury
Older family/household with children <18
Camberley
Elderly single
Uxbridge
Elderly family no children <18
High Wycombe - Holmers Farm Retail
Unclassified
Other
00
TOTAL
Age Index: 65/100
Catchment
reach of population
150,097** households
92,954
total daytime
Alp
(8.
*A
HOW HIGH IS E-COMMERCE USAGE?
WHO ARE MY KEY COMPETITORS?
CENTRE
NAME IN MY CATCHMENT?
SHOPPER EXPENDITURE
WHO
LIVES
Mo
the
PERCENTAGE
WHERE ARE THE CURRENT GAPS IN SUPPLY?
£455,035,997
21.6%
£354,434,447,
50
100
150 16.8%
200
0
all consumers
in thegeneral
8.5%
£179,986,416
Clothing
all
consumers
in
the United
Kingdom
by allocating them
to
one
of
67
Types
and
15
Groups.
£105,286,916
5.0%
watches
& silver
to one of 67 Jewellery,
Types and
15 Groups.
£102,338,808
4.9%
Music & video recordings
£88,979,315
4.2%
Greeting Cards
3.8%
£80,829,123
(8.1%)
Health & Beauty
£74,590,434
3.5%
*
Average
index
for
the
UK
is
100
Childrens
& Infants Wear
£57,894,214
2.7%
Department & variety stores
£52,627,232
2.5%
2.0%
£42,449,191
£39,068,785
1.9%
Footwear
Low
£28,470,806
1.4%
Booksellers
£24,676,960
1.2%
Sports, camping & leisure goods
£24,572,420
1.2%
Electrical
& other
durable
Comparison
Retail
Score:goods
83/100
£397,605,694
18.9%
£2,108,846,759
Matureleakage
singles/homesharers
46.9%
to top 3 competing centres
100.0%
50
100
150
W
200
Mosaic UK classifies all consumersYo
in
Mosaic
to oneUK
ofclassif
67Yo
Ty
Yo
Yo
Alpha Territory (9.9% ), Careers a
Ma
(
Ma
* Average index for the UK is 100 Ma
Ma
Ol
Ol
Ol
High
Eld
Eld
Un
Catalogue showrooms
High usage of internet for Grocery
0
50
An
index below 100 indicates under-provision
* Score varies between 0 and 100
100
150
200
Affl
9
M
*A
An index below 100 indicates under-provision
* Av
HOW HIGH IS E-COMMERCE USAGE?
WHAT ISARE
MYTHE
CATCHMENT
WHERE
CURRENTAREA
GAPSEXTENT?
IN SUPPLY?
WHAT IS THE AVAILABLE SPEND?
Retail expenditure
Convenience expenditure
comparison expenditure
Key comparison categories:
Clothing
Footwear
Household textiles
Major household appliances
Glassware
Medical goods
Recording media
Games, toys and hobbies
Books and stationery
Audio-visual
Total Expenditure
£602,190,088
£226,305,434
£375,884,654
£72,507,177
£11,139,075
£35,783,708
£13,770,629
£10,674,963
£9,996,576
£9,912,703
£11,000,376
£38,634,086
£17,986,123
£32,020,744
£14,511,996
High spend on Glassware
Spend per Head
Spend Index
0
123
£5,915
general Kingdom by allocating them
Mosaic UK classifies all consumersClothing
in the United
116
£2,223
watches
& silver by allocating them
to one
of 67 Jewellery,
Types
15 Groups.
all
consumers
in theand
United
Kingdom
128
£3,692
& video
recordings
to one of 67Music
Types
and 15
Groups.
Greeting Cards
110
£712
Alpha Territory (9.9% ), Careers(8.1%)
and Kids (14.3% ) & New Homemakers
98
£109
Health & Beauty
(8.1%)
135
£351
* Average index for the UK is 100 Childrens & Infants Wear
145for the UK is 100 Department & variety stores
£135
* Average index
130
£105
161
£98
125
£97
Footwear
131
£108
Booksellers
125
£379 Low
Sports, camping High
& leisure goods
150
£177
Electrical & other durable goods
121
£315
Catalogue showrooms
153
£143
Comparison Retail Score: 83/100
High usage of internet for Grocery
* Average spend index for the UK is 100
varies between
0 and 100
* Affluence (low to high) and age (young to old) indices* Score
vary between
0 and 100
0
50
100
150
W
200
Mosaic UK classifies all consumersYo
in
to one of 67Yo
Ty
Yo
Yo
Ma
(8
Ma
* Average index for the UK is 100 Ma
Ma
Old
Old
Old
Eld
Eld
Un
Population 101,806
Households 42,972
100
150
200
50
Affl
Catchment
reach
of indicates
150,097**under-provision
households
An
index below
100
Ma
*A
WHAT
IS THE AVAILABLE SPEND?WHO ARE MY KEY COMPET
W
AVERAGE UK SPEND BY MOSAIC
GROUP
MOSIAC GROUPS
CLOTHING & FOOTWEAR
PERSONAL CARE
Retail
expenditure
SPEND INDEX
SPEND
INDEX
Total Expenditure
FOOD & DRINK
SPEND INDEX £602,190,088
£226,305,434
expenditure
es all consumers in the United Kingdom by allocating them
Mosaic UK classifies all
consumersConvenience
in the197
United
Kingdom237
by allocating
them
A Alpha territory
154
Mosaic
UK classifies all consumers in the United Kingdom by allocating
£375,884,654
to one of 67 Types and
15 Groups.
to onethem
of 67 comparison
Types andexpenditure
15 Groups.
131
165
B
Professional
rewards
141
Key comparison
categories:124
113
C Rural solitude
110
Clothing 99
£72,507,177
94
99
D Small town diversity
Footwear
Alpha Territory (9.9% ), Careers and
Kidsretirement
£11,139,075
66
79
83
E Active
£35,783,708
(8.1%)
107
114
113
F Suburban Mindsets
Household textiles
£13,770,629
160
126
G
Career
and
kids
145
Major household appliances
£10,674,963
109
84
H New homemakers
Glassware90
£9,996,576
84
69
I Ex-council community
82
Medical goods
£9,912,703
Recording69
media
69
53
J Claimant culture
£11,000,376
Games, toys
£38,634,086
60 and hobbies
54
K Upper floor living
62
Books and stationery
£17,986,123
53
63
53
L Elderly needs
Audio-visual
£32,020,744
86
85
87
M Industrial heritage
£14,511,996
76
N Terraced melting pot
91
73
110
119
130
O Liberal opinions
High spend on Glassware
Top 3 groups average index: 145
2012 2012
2020 2020
% Change
2012-2020
% Change
2012-2020
Population
Population 10,548 10,548
Households
Households 4,511 4,511
10,912 10,912
4,714 4,714
3.5% 3.5%
4.5% 4.5%
*P
**
46.9% leakage to top 3 competing cent
Mosaic UK classifies all consumers in the United Kingdom by allocating them
Large %Large
HH Growth
% HH Growth
Ca
* Average spend index for the UK is 100
What will my centre look like in the future?
Small %Small
HH Growth
% HH Growth
to one of 67 T
Maidenhead
Slough
110
£712
Bracknell
98
£109
(
135
£351
Marlow
145
£135
Henley-on-Thames
130
£105
Oxford
161
£98
Windsor
125
£97
Wokingham
131
£108
Woodley
125
£379
Reading - Forbury
Retail Park
150
£177
121
£315
Camberley
153
£143
Uxbridge
High Wycombe - Holmers Farm Retail
Other
TOTAL
* An index over 100 signifies a higher than average per person spend
HOW
WILLWILL
MY MY
CATCHMENT
CHANGE?
HOW
CATCHMENT
CHANGE?
Spend per Head
Spend Index
CENTRE NAME
123
£5,915
116
£2,223
Reading
Mosaic
UK
classifies
all consumers i
£3,692
High Wycombe 128
Mosaic UK classif
Mosaic UK classifies all consumers i
to one of 67 T
HOW
IS WEEKLY
SPEND
LIKELY
TO CHANGE?
HOW
IS WEEKLY
SPEND
LIKELY
TO CHANGE?
Small %Small
Spend
% Growth
Spend Growth
Large %Large
Spend
% Growth
Spend Growth
2012 2012
2018 2018
% Change
2012-2018
% Change
2012-2018
£721,236
£721,236
£500,326
£500,326
3.9% 3.9%
4.5% 4.5%
Comparison
Comparison£694,181
£694,181
GroceryGrocery
£478,983
£478,983
Total Total
households
to grow
by 5%by 5%
households
to grow
Comparison
spendspend
to grow
by 4%by 4%
Comparison
to grow
HOW
WILLWILL
THETHE
LOCAL
ECONOMY
PERFORM?
HOW
LOCAL
ECONOMY
PERFORM?
HOW
IMPORTANT
WILLWILL
E-COMMERCE
BE? BE?
HOW
IMPORTANT
E-COMMERCE
10
Total Population
households
to grow
by 5%
Population
10,912
10,548
10,548
Total households
to grow by
5%10,912
Households
Households 4,511 4,511
4,714 4,714
Comparison
spend
to
grow by£721,236
4% £721,236
Comparison
Comparison
£694,181
£694,181
Comparison
spend
to grow by 4%
GroceryGrocery
£500,326
£478,983
£478,983 £500,326
3.5% 3.5%
4.5% 4.5%
Total Total
households
households
to grow
to grow
by 5%by 5%
HOW
WILL
THETHE
LOCAL
ECONOMY
PERFORM?
HOW
WILL
LOCAL
ECONOMY
PERFORM?
HOW
HOW
WILLWILL
THETHE
LOCAL
LOCAL
ECONOMY
ECONOMY
PERFORM?
PERFORM?
onsumers in the United Kingdom by allocating them
all consumers in the United Kingdom by allocating them
ne of 67 Types and 15 Groups.
3.9% 3.9%
4.5% 4.5%
Comparison
Comparison
spendspend
to grow
to grow
by 4%by 4%
HOW
IMPORTANT
WILL
E-COMMERCE
BE?BE?
HOW
IMPORTANT
WILL
E-COMMERCE
HOW
HOW
IMPORTANT
IMPORTANT
WILLWILL
E-COMMERCE
E-COMMERCE
BE? BE?
sonsumers
consumers
inand
theKids
in
United
the(14.3%
United
Kingdom
by allocating
by allocating
them them
, all
Careers
)Kingdom
& New
Homemakers
Mosaic
UK classifies
UK classifies
all consumers
consumers
inand
theKids
in
United
the(14.3%
United
Kingdom
by allocating
by allocating
them them
AlphaMosaic
Territory
(9.9%
), all
Careers
)Kingdom
& New
Homemakers
9%
),one
Careers
and
Kids
(14.3%
) & New Homemakers
Alpha Territoryto(9.9%
),one
Careers
and
Kids
(14.3%
) & New Homemakers
ne
toof
67 of
Types
67 Types
and 15
and
Groups.
15 Groups.
onetoof
67 of
Types
67 Types
and 15
and
Groups.
15 Groups.
(8.1%)
(8.1%)
(8.1%)
(8.1%)
K is 100
he
UK),isCareers
100
.9%
Careers
and Kids
and (14.3%
Kids (14.3%
) & New
) & Homemakers
New Homemakers
* Average
index
for(9.9%
the
UK),isCareers
100
Alpha
Alpha
Territory
Territory
(9.9%
), Careers
and Kids
and (14.3%
Kids (14.3%
) & New
) & Homemakers
New Homemakers
(8.1%)(8.1%)
High
Output
GVA
Multi- Channel
(8.1%)(8.1%)
Low Output GVA
Traditional
High Output GVA
Low Output GVA
he
is 100
UK is 100
2012
2012
2020
2020
Low Output
Low Output
GVA GVA
Incomes
£4,992,755
£4,844,071
Incomes
£4,992,755
£4,844,071
Out put GVA
3,001 2020
2,483
2012
2012
2020
Out put GVA
3,001
2,483
High Output
High Output
GVA GVA
3.1%
3.1%
20.9%
% Change
% Change
2012-2020
2012-2020
20.9%
Output
GVA to£4,844,071
grow by 21% £4,992,755
Incomes
Incomes
Output
GVA to £4,844,071
grow by 21% £4,992,755
Out putOut
GVAput GVA 2,483 2,483
3,001 3,001
20.9% 20.9%
Output
Output
GVA to
GVA
grow
to grow
by 21%
by 21%
People
resillience
Business
Business
resillience
resillience
People
resillience
9
4
People
People
Places
Places
Low
4
Top Table
WHATWHAT
WILL THE
OF MYOF
CONSUMERS
WILLPROFILE
THE PROFILE
MY CONSUMERS
inTable
style
LOOKLOOK
LIKERetiring
IN
2018?
Top
Top
Table
LIKE
IN
2018?
Retiring
in style
sonsumers
consumers
inand
theKids
in
United
the(14.3%
United
Kingdom
by allocating
by allocating
them them
, all
Careers
)Kingdom
& New
Homemakers
Family
ValueParents
9%
),one
Careers
and
Kids
(14.3%
) & New Homemakers
Juggling
Juggling
Parents
ne
toof
67 of
Types
67 Types
and
15
and
Groups.
15
Groups.
Family
Value
(8.1%)
(8.1%)
Urban
Pulse
RetiringRetiring
inUrban
styleinPulse
style
K is 100
he
UK),isCareers
100
,.9%
Careers
and Kids
and
(14.3%
Kids
(14.3%
) &Value
New
) & Homemakers
New Homemakers
Daily
Challenge
Family
Value
Family
Daily Challenge
(8.1%)(8.1%)
0 1 2
1
Low
Low
RetiringTough
in Retiring
style
Vintage
Tough
inVintage
style
3
2
4
3
5
4
6
5
7
6
Low
High High
-2.0%
-2.0%
9.5%
% Change
% Change
2012-2020
2012-2020
9.5%
3.5%
3.5%
68.7 2020
2020
68.7
-2.0% -2.0%
9.5% 9.5%
Workforce
Workforce
to grow
to grow
by 9%by 9%
HOW
WILL
MYMY
DEMOGRAPHIC
PROFILE
CHANGE?
HOW
WILL
DEMOGRAPHIC
PROFILE
CHANGE?
HOW
HOW
WILLWILL
MY DEMOGRAPHIC
MY DEMOGRAPHIC
PROFILE
PROFILE
CHANGE?
CHANGE?
100%
100%
10
High High
Low
HOW HOW
WILL MY
DEMOGRAPHIC
PROFILE
CHANGE?
WILL
MY DEMOGRAPHIC
PROFILE
CHANGE
70% 10%70%
10%
Average
index index
for thefor
UKthe
is 100
UK is 10060%
8* Average
9 *10
0%
0%60%
7 8 9 10
2012
Age
0-29
Age 0-29
High
50%
2012
50%
High
0 1 0 2 1 3 2 4 3 5 4 6 5 7 6 8 7 9 8 10 9
Family Value
Family Value
Urban Pulse
Urban Pulse
% Change 2012-2020
% Change 2012-2020
90%
90%
80%
80%
70%
Mosaic UK classifies all consumers in
the 100%
100%
70%
Mosaic UK classifies all consumers
in
the United Kingdom by allocating them
60% and
to one of 67 Types
Groups.
90%
90%15
60%
to one of 67
Types
and 15 Groups.
50%
80% 50%
80%
40% 70%
70%
40%
Mosaic
UK classifies
UK classifies
all consumers
consumers
inand
theKids
in
United
the(14.3%
United
Kingdom
by allocating
by allocating
them them
AlphaMosaic
Territory
(9.9%
), all
Careers
)Kingdom
& New
Homemakers
30%
),one
Careers
and
Kids
(14.3%
) & New Homemakers
60%
60%
30%
onetoof
67 of
Types
67 Types
and
15
and
Groups.
15 Groups.
(8.1%)
20%
50%(8.1%)
50%
20%
100%
10% 40%
40%
10%100%
*
Average
index
for
the
UK
is
100
0%
90%
AlphaAlpha
Territory
Territory
(9.9%(9.9%
), Careers
), Careers
and
and
Kids
(14.3%
) & New
) & Homemakers
New Homemakers
90%Age
30%Kids
30%
0%(14.3%
0-29
Age 30+
Age 0-29
Age 30+
80% (8.1%)
(8.1%)
20%
20%80%
Top Table
onsumers in the United Kingdom
by allocating them
all consumers in Juggling
the United
Parents
one of 67 Types and
15
Groups.
Juggling
Parents
to one of 67 Types and
15 Groups.
Tough
Vintage
Top
Table
Top
Table
Urban
Pulse
Urban
Pulse
Tough
Vintage
2020
2020
High
Workforce
to grow
by 5.5%
9%
Unemployment
Unemployment
5.5%
Workforce to
grow
by 9% 3.5% 3.5%
Workforce
Workforce
68.7 68.7
62.7 62.7
9
4
WHAT
WILL
THETHE
PROFILE
OF OF
MYMY
CONSUMERS
WHAT
WILL
PROFILE
CONSUMERS
LOOK
LIKE
IN
2018?
LOOK LIKE IN 2018?
WHAT
WHAT
WILLWILL
THETHE
PROFILE
PROFILE
OF MY
OF CONSUMERS
MY CONSUMERS
LOOK
LOOK
LIKELIKE
IN 2018?
IN 2018?
JugglingDaily
Parents
Challenge
Daily Challenge
Juggling
Parents 0
2012
2012
Low Low
Unemployment
Unemployment 5.5% 5.5%
Workforce
62.7 2012
2012
Workforce
62.7
High resilience
High resilience
to change
to change
Khe
is 100
UK is 100
3.9% 3.9%
WHAT
WHAT
AREARE
THETHE
EMPLOYMENT
EMPLOYMENT
PROSPECTS?
PROSPECTS?
9
9
4
Places Places
9
3.5% 3.5%
Mosaic
UK classifies
UK classifies
all consumers
consumers
inand
theKids
in
United
the(14.3%
United
Kingdom
by allocating
by allocating
them them
AlphaMosaic
Territory
(9.9%
), all
Careers
)Kingdom
& New
Homemakers
),one
Careers
and
Kids
(14.3%
) & New Homemakers
onetoof
67 of
Types
67 Types
and 15
and
Groups.
15 Groups.
(8.1%)
(8.1%)
7 * 8Average
9 10index for the UK is 100
for(9.9%
the
UK),isCareers
100
6 Alpha
7 * 8Average
9 Territory
10index
Alpha
Territory
(9.9%
), Careers
and Kids
and (14.3%
Kids (14.3%
) & New
) & Homemakers
New Homemakers
High
High
(8.1%)(8.1%) Low
High
HighBusiness
resilience to10
change
Business
People People
10
High resilience
to change
9
Multi- Channel
Multi- Channel
3.5%
3.5%
3.9%
% Change
% Change
2012-2018
2012-2018
3.9%
45.5%
45.5%
38.1% 2018
2018
38.1%
WHAT
AREARE
THETHE
EMPLOYMENT
PROSPECTS?
WHAT
EMPLOYMENT
PROSPECTS?
Khe
is 100
UK is 100
for thefor
UKthe
is 100
UK is 100
0 1 0 2 1 3 2 4 3 5 4 6 5 7 6* 8Average
7 9* 8Average
10index
9 10index
High High
Resilience Score Decile Low Low
Resilience Score Decile
Community
Community
% Change 2012-2018
% Change 2012-2018
sonsumers
consumers
inand
the
in
United
the
United
Kingdom
by allocating
by allocating
them them
Place
reillience
, all
Careers
Kids
(14.3%
)Kingdom
& New
Homemakers
Community
Community
resillience
resillience
Place
reillience
9%
),one
Careers
and
Kids
(14.3%
) & New Homemakers
ne
toof
67 of
Types
67 Types
and 15
and
Groups.
15 Groups.
(8.1%)
(8.1%)
People People
resillience
resillience
K is 100
0 1 2 3 4 5 6
he
UK),isCareers
100
0 1Homemakers
2 3 4 5
Place
reillience
,.9%
Careers
and Kids
andPlace
(14.3%
Kidsreillience
(14.3%
)&
New
) & Homemakers
New
Low
Low
(8.1%)(8.1%)
Business
10
Business
10
Community
9
Community
9
Resilience
Resilience
Score Score
DecileDecile
2018
2018
Increasing
Increasing
usageusage
of internet
of internet
HOW
RESILIENT
TO TO
ECONOMIC
SHOCKS
HOW
RESILIENT
ECONOMIC
SHOCKS
IS MY
CENTRE?
IS MY CENTRE?
HOW
HOW
RESILIENT
RESILIENT
TO ECONOMIC
TO ECONOMIC
SHOCKS
SHOCKS
IS MY
IS CENTRE?
MY CENTRE?
Business resillience
Business resillience
2012
2012
Traditional
Traditional
Internet
43.8%
Internet
43.8%
Social Media
36.8% 2012
Social Media 2012
36.8%
Increasing
of internet
Internet
Internetusage
45.5% 45.5%
43.8%
43.8%
Increasing
usage
of internet
Social Media
Social Media 36.8% 36.8%
38.1% 38.1%
3.1% 3.1%
onsumers in the
United Kingdom
by allocating them
resillience
all consumersCommunity
in the United
Kingdom
resillience by allocating them
one of 67 Types andCommunity
15 Groups.
Multi- Channel
Traditional
* Average
* Average
index index
for thefor
UKthe
is 100
UK is 100
% Change 2012-2020
% Change 2012-2020
0-29 40%
year olds 40% 32.9%
0-29 year olds
30%
30% 67.1%32.9%
Age 30+
Age 30+
2012 67.1%
2012
20%
10%
20%
2012
2020
2020
2012 2012
2020 2020
%
Change
2012-2020
Age 30+
Age
30+
2020
2020
% Change 2012-2020
-0.2%
-0.2%
0.2%
2012
0.2%
% Change
% Change
2012-2020
2012-2020
32.7%
32.7%
67.3%
2020
2020
67.3%
0-29 year
0-29
olds
year 10%
olds 32.9% 32.9%
32.7% 32.7%
0%
Age 30+
Age 30+ 0%Age
0-29
67.1%
67.1%
Age 0-2967.3% 67.3%
Daily Challenge
Daily Challenge
2012
-0.2% -0.2%
0.2%
Age 30+ Age
30+ 0.2%
2020
201
202
Tough Vintage
Tough Vintage
0 1
Low
20 31
Low
42
53
64
75
86
97 108 9
High
10
High
2012
0-29 year olds
32.9%
0-29 year olds
Age 30+ Age 30+ 67.1%
Key groups
to likely
be 'Top
and
'Juggling
Parents' Parents'
consumers
Keylikely
groups
toTable'
be 'Top
Table'
and 'Juggling
consumers
2012 2020
2020
32.7%
67.3%
32.7%
67.3%
32.9%
67.1%
% Change
% 2012-2020
Change 2012-2020
-0.2%
0.2%
-0.2%
0.2%
Higher %Higher
growth%ingrowth
30+ year
oldsyear olds
in 30+
11

Henley Business Plan

Transcription

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