Integrated Marketing Strategy for KSCS

Introducing
Impact Target
Marketing
The #1 company for radio station
direct marketing strategy since 1990
Your target, delivered. Impact your ratings.
Been there, done that. Got the t-shirt.
Impact Target Marketing has specialized in
marketing for radio stations for 23 years. We've
got more experience than any other company.
We've earned the trust that comes from delivering results
for broadcasters big and small.
Journal
Citadel
Cumulus
Entercom
CBS
Bonneville
Cox
Radio One
Wilks
Clear Channel
and many more
It all begins with a custom strategy for your
market, designed to deliver the ratings
respondents that can dramatically impact your
station's measured listenership.
Customized to your competitive situation.
Cost effective. Zero waste.
Proven techniques that have delivered
for hundreds of stations.
We communicate with you every step of the way, making
adjustments in real time. Our proprietary systems
provide you with even more than our best in class direct
marketing. Your station also receives the benefits of
our Arbitron analysis, our experience with tested on-air
techniques and new methods to utilize social media to
drive ratings. We're on the cutting edge of new audience
development methods.
We begin by
working with you
to carefully define
a target, using
Arbitron data for
your market, our
propietary mailing
lists, calling lists,
and databases.
We eliminate
waste to maximize
your marketing ROI
Our call centers have
handled more telemarketing
campaigns for radio than
any other company.
No one has more experience
when it comes to recruiting
listeners and potential
survey participants.
Ratings surveys begin with a
call. We use the same
technique to recruit
listeners for your station.
Direct mail works for radio.
We know. We have mailed millions of households.
No two
campaigns are
alike, our team
of top artists
create direct
mail pieces
unique to your
competitive
situation.
Our experienced team partners with yours
using our step-by-step project management
system. We're committed to maximizing your
results.
Email marketing is
just one of the
many tools we use
to increase your
ratings
We help you take your station's social media
to a new and more effective level.
Our diverse experience also includes text marketing,
content marketing, blog coordination, search engine
marketing, phone app development and much more.
We would welcome the
opportunity to prepare a
custom proposal for your
station and tell you more
about our capabilities.
Eric
Eric Corwin
Founder
Impact Target Marketing
199 John Wise Ave, Suite 800
Essex, Ma 01929
Office:
978-768-3970
Cellular: 978-230-1011
impacttargetmarketing.com